IUPUI
Innovation to Enterprise Showcase & Forum
NOVUS SPORT: CENTER FOR INNOVATION IN PHYSICAL ACTIVITY AND
SPORTS
James Gladden, Ph.D., Dean, IU School of Physical Education & Tourism Management, IUPUI
Rafaele Bahamonde, Ph.D., FACSM, FISBS, Acting Associate Dean, IU School of Physical Education &
Tourism Management, IUPUI
Contact Information:
Email: jamglad@iupui.edu
Phone: (317) 278-2826
Department Website: http://petm.iupui.edu/who_we_are/
Address: 901 W. New York St. (PE 251B), Indianapolis, IN 46202
Industry Sector(s): Sports, Fitness
Product Category: Education & Training Services, Product Development, Wellness Promotion, Health Promotion
Opportunity Overview
The School of Physical Education and Tourism Management (PETM) is in the early phases of developing
academic/industry collaboration with the American College of Sports Medicine (ACSM) to create a distinctive
center for innovation in physical activity and sports. The goal of the venture will be connect networks around
product development, programming, policy which have a specific focus on the promotion of movement for the
benefit of health. The effort will re-energize the "Novus Sport" brand, initially created as a product that emanated
from BioCrossroads.
Markets & Applications
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Innovative exercise and physical activity programming
Grassroots sports participation for health benefit
Exercise product development
Generation of new uses of exercise or novel exercise programming applications to combat chronic health
conditions
Sports and physical activity programming spanning the lifespan
Wellness promotion
Competitive Advantage/Value Propositions
The goals of the effort will be to: 1) Connect and integrate relevant sport and physical activity innovation networks;
2) encourage a pipeline of systematic innovation related to sport and physical activity; 3) Evaluate and showcase
promising and proven innovation; 4) Build a global community for innovation and action around physical activity
and sports with an emphasis on the United Nations campaign to combat non-communicable diseases.
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NOVUS SPORT--CENTER FOR INNOVATION IN PHYSICAL
ACTIVITY AND SPORTS, cont.
Researcher Biographies
James Gladden, Ph.D.
Dr. James (“Jay”) Gladden became Dean of the School of Physical Education and Tourism Management on
July 15, 2009. Dean Gladden joined IUPUI after serving as Associate Dean in the Isenberg School of
Management at the University of Massachusetts Amherst, where he was a faculty member in the
Department of Sport Management. Dr. Gladden spent 12 years on the nationally-renowned UMass Sport
Management faculty where he taught a variety of courses, including Sport Marketing, Applied Sport
Marketing Research, Sport Event Sponsorship, and Sport Event Management. In each of these classes, Dr.
Gladden partnered with industry to create student-related projects. Some of the organizations his students
worked with include the Basketball Hall of Fame, Boston College Athletics, New Balance, Octagon
Marketing, Philips Electronics, US Soccer, and the WNBA. Dr. Gladden’s research expertise lies in the
areas of sport brand management, sport sponsorship planning and evaluation, and college athletic
fundraising. Dr. Gladden has published numerous articles and book chapters on these topics in a wide
variety of outlets including the Journal of Sport Management, Sport Marketing Quarterly, Sport
Management Review, and the International Journal of Sports Marketing and Sponsorship, and trade
publications such as Athletic Management and Sports Business Journal.
Dr. Gladden also brings nearly 20 years of experience working with industry, first as a Project Director for
DelWilber + Associates (from 1991 to 1994) and then later as a faculty member at UMass. Dr. Gladden
has worked with a variety of organizations including the Cleveland Cavs, Compaq Computer Corporation,
Iowa State University, the Los Angeles Dodgers, Major League Soccer, the National Basketball
Association, the National Collegiate Athletic Association, the Pittsburgh Pirates, Purdue University, and
the United States Figure Skating Association.
Originally from a northern suburb of Chicago, Dr. Gladden graduated from DePauw University in 1988
with a B.A. in Communication Arts & Sciences. He received a M.A. in Sport Management from Ohio
State University in 1991 and a Ph.D. in Sport Management from the University of Massachusetts in 1997.
Rafaele Bahamonde, Ph.D.
Dr. Rafaele Bahamonde received his Ph.D. in Human Performance with a sport biomechanics major and a
minor in human anatomy from Indiana University, Bloomington. His research interests are in sport
biomechanics (tennis), gait analysis and sports injury prevention. Dr. Bahamonde is currently a Professor of
Physical Education at Indiana University – Indianapolis, associate researcher for National Institute for
Fitness in Sports, and an affiliated faculty in the School of Health and Rehabilitation. He is a member of the
performance enhancement team for U.S. Diving, and member of the sport science committee of United
States Tennis Association. He is the author or co-author of articles in The Journal of Arthroplasty, The
Journal of Applied Biomechanics, BioMechanics, Biology in Sports, Sports Biomechanics, Journal of
Science and Medicine in Sport, Journal of Sports Sciences, Orthopaedic Physical Therapy Clinics of North
America, Journal of Musculoskeletal and Neuronal Interaction, Isokinetic Exercise, Journal of Strength &
Conditioning, Athletic Training, and Adapted Physical Activity. He was also the co-author of the
functional anatomy chapter of the 5th edition of ACSM’s Resource Manual for Guidelines for Exercise
Testing and Prescription and author of the chapter Linking Linear and Angular Momentum for the
International Tennis Federation book: Biomechanics of Advanced Tennis. Dr. Bahamonde has received
grants from the United States Olympic Committee Elite Athletes Project, United States Tennis Association,
US Consumer Safety Commission, American Association of Retired People and other private
organizations.
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NOVUS SPORT--CENTER FOR INNOVATION IN PHYSICAL
ACTIVITY AND SPORTS, cont.
Development Plans/Needs
1.
Making connections with other networks, organizations or potential sources of funding with an
exercise/sports and innovation link
2.
Exploration of potential partnering opportunities
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