THE NEW WAY TO THE WATERFRONT PITTSBURGH Pittsburgh has gone from the city of steel to a city on the move. Western Pennsylvania has experienced a revitalization like few other cities in the wake of the economic downturn. While most metropolitan areas were suffering, Pittsburgh was diversifying and planning for the future. Pittsburgh, a former mill town, is known for its cutting edge technology, stateof-the-art medicine and world-class education. The technology industry has boomed, attracting some of the top tech firms to the region including Google’s new offices. In addition to the best companies, Carnegie Mellon University and the University of Pittsburgh set the standards in robotics, technology and medical advancements. The University of Pittsburgh Medical Center has been ranked the number one hospital system in Pennsylvania. UPMC operates more than 20 academic, community, and specialty hospitals and 400 outpatient sites, employs more than 3,200 physicians, and offers an array of rehabilitation, retirement, and long-term care facilities. MOST LIVABLE CITY Top 5 Commercial Real Estate Market – Moody’s, 2010 Top Tier for Downtown Office Occupancy and Apartment Occupancy – Moody’s, 2010 “Pittsburgh stands as a bold example of how to create new jobs and industries while transitioning to a 21st century economy.” – President Barack Obama Google’s Growth in City Puts Pittsburgh in Top Tier of Regional Sites – Pittsburgh Post-Gazette, 2010 Top 20 Most Educated Workforce in U.S. – Business Facilities, 2008 American’s Five Most Underrated Cities - Yahoo Real Estate, 2011 No. 1 City to Relocate to in America – CNBC.com, 2010 Top 10 Strongest Retail Market – ChainLinks Retail Advisors, 2011 One of Eight Cities That Want Your Business – CNNMoney.com, 2010 One of 10 Cities Primed for a Real Estate Recovery – US News, 2009 America’s Most Affordable Cities - Forbes, 2011 Top 10 U.S. City of Job Growth – Forbes, 2009 A CHANGED CITY “Pittsburgh is a model for remaking older industrial cities.” – Newsweek’s Howard Fineman “Pittsburgh ... has sought to reimagine itself as a high-tech center and has met with more success than just about any other city.” – Richard Florida in his national bestselling book The Great Reset Top 10 U.S. City That Is Hiring – Forbes.com, 2009 Most Livable City in the US - Economist Intelligence Unit, 2011 Top 20 Strongest-Performing Metro Region – Brookings Metro Monitor, 2009 “Pittsburgh certainly is one of the most remarkable examples of a city that has re-engineered itself.” – Federal Reserve Chairman Ben Bernake Pittsburgh Ranks 10th in Apartment Annual Rent Gains – Reis Inc, 2010 Top Five Best Commercial Real Estate Market in the U.S. – Moody’s, 2010 Top 20 Most Vital Cities - Creative Cities International, 2011 Top 5 Most Literate Cities - Central Connecticut State University, 2011 Top 10 US Cities for Jobs Now - Monster.com, 2011 Pittsburgh tenth on job rankings list – U.S. Bureau of Labor Statistics, 2010 10 Great Places to Explore Urban Neighborhoods - USA Today, 2011 A WALK IN THE PARK Stay. Play. Have a great day. The Waterfront has been a Pittsburgh destination known for its scenic location, entertainment, food and shopping; the ultimate staycation location. The 1.3 million square foot mixed-use center provides fun activities to fill your whole day. Start your day with coffee from Panera Bread or Starbucks, then shop ‘til you drop at great retailers like Gap, Ulta, Charming Charlie and Express. You’ll want to refuel at Burgatory (coming soon), P.F. Chang’s, Bravo Cucina Italiano or one of the many other restaurants. Finally, end your evening with a movie at AMC Loews Multiplex, a comedy show at the Improv or fun and games at Dave & Buster’s. No matter what your style, there is something for everyone at The new Waterfront. SAMPLE TENANTS* EDUCATION INCOME HOUSING POPULATION Ken woo d Cin Towne cinn ati, Centre OH Ros sP Pitt ark M sbu a rgh ll , PA chw Cle ood P vela l nd, ace OH Bea Eas ton T Col own C umb e us, nter OH Kin go f Phil Pruss ia M ade lph ia, all PA P it t T he Wa te s bu r f r o n t rgh , PA DEMOGRAPHICS MAKE THE Population Five-miles 344,429 Ten-miles 895,254 Daytime Population Five-miles 293,532 Ten-miles 593,512 Median Age Five-miles 35.89 Ten-miles 40.83 Estimated Households Five-miles 155,557 Ten-miles 402,972 Housing Units Five-miles 176,983 Ten-miles 449,262 Income Over $35,000 Five-miles 79,638 Ten-miles 233,348 Income Over $50,000 Five-miles 57,722 Ten-miles 176,048 Income Over $75,000 Five-miles 32,484 Ten-miles 104,574 Some College Education or Higher Five-miles 137,586 Ten-miles 371,439 Associate Degree or Higher Five-miles 96,492 Ten-miles 259,854 Bachelor's Degree or Higher Five-miles 77,715 Ten-miles 205,485 Master's Degree or Higher Five-miles 37,030 Ten-miles 83,573 181,092 588,820 254,075 850,789 242,033 654,532 161,912 628,379 160,119 669,523 181,878 450,085 117,613 656,803 130,947 510,794 64,916 500,360 141,495 546,782 37.45 40.42 35.65 34.34 42.06 40.33 43.68 39.13 40.84 37.82 71,002 228,241 105,334 356,842 106,718 283,331 70,568 274,595 70,725 280,286 76,988 242,799 116,329 396,037 121,550 334,277 75,941 306,125 77,865 313,660 54,492 183,136 63,043 217,503 64,342 147,925 48,546 165,532 46,072 177,054 46,263 159,534 46,106 166,607 48,739 105,832 39,042 129,394 36,257 139,674 33,746 122,953 26,844 104,887 31,871 62,335 25,264 83,785 23,759 91,986 82,367 290,935 102,525 370,394 117,625 256,589 74,096 272,619 75,927 293,734 65,070 233,957 63,995 253,471 81,619 157,244 54,822 201,230 54,944 205,898 58,848 211,165 52,528 218,349 70,797 126,401 44,929 168,780 46,911 173,510 25,162 94,625 16,729 77,618 34,059 55,608 17,077 72,546 19,397 67,797 Ann Taylor, Anthropologie, Apple, Aveda, Banana Republic, Barnes & Noble, BCBGMAXAZRIA, Brio Tuscan Gille, California Pizza Kitchen, Coach, Cole Haan, Crate & Barrel, Forever XXI, Free People, H&M, J. Crew, Kate Spade, L.L. Bean, Lacoste, Lord & Taylor, Louis Vuitton, lululemon athletica, Macy’s, Madewell, Maggiano’s Little Italy, Michael Kors, Microsoft, Nordstrom, Pandora, Pottery Barn, Restoration Hardware, Saks Fifth Avenue, Sephora, Smith & Wollensky, The Cheesecake Factory, The Container Store, Tiffany & Co.True Religion, TUMI, Vera Bradley, West Elm, Williams-Sonoma *Tenants appearing at one or more of the centers listed above. DIFFERENCE Plans are underway to make The Waterfront bigger and better. Tenants New retailers and restaurants are joining The Waterfront to expand the already impressive tenant mix. Signage Bolder, brighter and bigger signage will be installed at the Town Center. RECIPE FOR SUCCESS View at Narrow Passage - Town Center Parking The Town Center parking is being expanded to allow for easier access and more parking. Family The Waterfront is adding more family oriented events and activities that will provide hours of entertainment for visitors of all ages. Theater The already successful 22 screen AMC Loews Theater is getting a major overhaul for your viewing pleasure. Marketing To be sure that everyone knows about the fun excitement at The Waterfront, extensive marketing and social media campaigns are underway. Iconic Store and Lounge at Town Center Vision Plan for the Waterfront September 30, 2013 Mitchell's Fish Market AVAI 6,8LA BLE 04 SF (135 Rooms) D Red Robin T.G.I. 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By joining the excitement of The Waterfront, you’ll have access to unparalleled demographics. The dense population includes the 235 apartment units located right on the property. There are also robust daytime populations bolstered by The Waterfront’s fully leased Class A office space. Take advantage of the over one million visitors to AMC Loews Multiplex each year and $300 million in sales at The Waterfront complex. THE NEW WAY TO WATERFRONT THE CONTACT Herky Pollock Executive Vice President Northeast Director Retailer Services Group +1 412 394 9840 herky.pollock@cbre.com Lisa Acquaviva Vice President +1 412 394 9826 lisa.acquaviva@cbre.com OWNED AND OPERATED BY: M&JWILKOW RETAIL LEASING BY: