FRANK CZUCHAN
917-733-5357 email: frank@czuchan.com
web site: www.czuchan.com
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PROFESSIONAL PROFILE
Award-winning creative professional with a Masters in Business Administration. Strategize, create, and
implement brand marketing that connects with consumers, evokes action, increases ratings, and
achieves quantifiable results. Specific areas of expertise include:
• Brand strategy and development
• On-air, off-air, and digital promotion
• Multiplatform brand consistency
• Ad Sales support & upfront presentations
• Network launches and rebranding
• Budgeting and fiscal management
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EXPERIENCE
Newsday Media Group, Melville, NY
Vice President of Brand Strategy and Consumer Marketing
2010 - Current
Providing creative leadership and spearheading a new brand strategy focused on transitioning the
newspaper to mobile apps and digital platforms. Instituted a new brand mission statement that is
relevant, empowering, and leading the organization into the future.
• Overseeing the creative execution, media planning, and research for all branding initiatives
including on-air, off-air, print, radio, digital, SEO, SEM, ad sales support, live events, and more.
• Launched Newsday apps and new digital platforms expanding the brand’s reach and scope.
• Currently responsible for revitalizing Newsday’s AM New York brand and restructuring
Manhattan’s largest circulated daily newspaper.
Nickelodeon / VIACOM, New York, NY
Vice President of Creative Resources; Marketing, Advertising, & Public Affairs
2000 - 2009
Responsibilities included brand strategy, creative development, and production for on-air, off-air, and
digital promotions, consumer & trade advertising, print & out-of-home promotions, ad sales & affiliate
support, corporate communications, public affairs, special live events, and more.
•
Developed brand creative that empowered viewers to take ownership of the Nickelodeon brand
and in the process turned Nickelodeon into the #1 affinity brand for kids & families.
•
Spearheaded network on-air branding resulting in viewer retention north of 75%.
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Broke down internal silos achieving company wide “buy-in” on critical initiatives ensuring consistent
brand messaging on all Nickelodeon, VIACOM, and partner platforms.
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Led Upfront strategy and creative. Upfront events repeatedly featured in The New York Times.
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Supervised internal resources and external agencies maximizing efforts and safeguarding that all
projects properly conveyed the look, feel, and voice of the brand.
•
Utilized social media, viral content, on-line gaming, in tandem with traditional touch points to
engage viewers, build awareness and generate viral buzz.
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Nick’s Big Green Help multi-player online game generated over 500,000 plays worldwide.
Over 3 million kids voted on-line in Kids Pick The President campaign.
Nick at Nite / Nickelodeon / VIACOM, New York, NY
Executive Producer, On-Air Promotions
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1998 - 2000
Developed, created, and executed brand & programming strategy including short form
programming, series launches, daypart packaging, marathons, viewer retention stunts, tune-in
and episodic promotion, ad sales support, and special events.
No MSG Productions, Inc., New York, NY
CEO/ Writer / Producer / Director
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1996 – 1998
Created No MSG Productions, Inc., a production company specializing in branding, tune-in, onair structure and navigation. Member of the strategy team responsible for the successful
network launch of TV LAND.
Clients included:
CBS/ Late Night with David Letterman
Comedy Central
The Sundance Channel
AMC
MTV
USA Network
Syfy Channel
Nick at Nite & TV Land
Nickelodeon
Comedy Central / VIACOM, New York, NY
Writer / Director / Senior Producer
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1994 – 1996
Wrote, produced, and directed short form programing, on-air image promotion, branded
vignettes, network IDs, tune-in, programming stunts, and on-air navigation.
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AWARDS
2011 - 1996 PROMAX and BDA Gold, Silver, and Bronze Awards for network branding, public
service campaigns, and on-air promotion. Mark Awards, Telly Awards, Creativity 31, and
various other honors.
2010
Golden Beacon Award, The ACC Highest Honor for Best In Public Service
2009
Honoree for “The Best” in Public Service by Common Sense Media
“Kids Pick The President Campaign”
2009
Golden Beacon Award, The ACC Highest Honor for Best In Public Service
2005
Emmy Nomination for National Public Service Campaigns – “How To Be Well”
2005
Emmy Nomination for National Public Service Campaigns – “Dancing Foods”
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EDUCATION
Cornell University, Johnson School of Management
Masters in Business Administration
Syracuse University, Newhouse School of Communications,
B.S. in Television Production
Syracuse University, Crouse-Hinds School of Management
B.S. in Marketing