Retail Marketing Services
More ways to … advertise effectively
Retail Marketing and Advertising
A comprehensive portfolio of marketing and advertising tools designed specifically for retail grocers is always at
your fingertips when you partner with Unified Grocers.
Our programs offer creative and effective solutions for keeping your store top-of-mind with shoppers and
ensuring your retail success. From advertising, branding and custom point-of-sale to event planning, gift cards
and web design, we can provide just the right promotions and marketing support to help you reach your sales
goals.
Ad Group Management
Weekly Advertising
Joining one of Unified’s advertising groups provides
independent retailers many advantages for successfully
competing in their unique marketplaces.
Creating weekly ads that generate excitement for your place of
business is our top priority. Our weekly ad service covers all the
bases, from providing weekly ad lists to your store to ensuring
professionally designed ads that reach your target customers on
time and on budget.
Combining the purchasing power of an ad group’s collective
membership gives independent retailers immediate clout in the
market and an advertising solution for generating sales.
The ad formats we currently support include:
Sharing advertising costs with a group allows retailers to go
to market with cost-effective, professional, consumer-focused
promotions.
• Mainstream (conventional retailers)
• Metropolitan (upscale/specialty/natural retailers)
• Hispanic
• Price Impact
• Neighborhood
• Banner Ad Groups (IGA, Select and Thriftway)
Whether your store is upscale, ethnic, conventional or
convenience, we have an advertising solution that is designed
for your success.
We will recommend the most appropriate ad format for your
store based on consumer and competitive data from the trade
areas around your location.
Congratulation
s!
Romantic Giveaw
The
ay was Jim’s Thriftwwinner of the $1,000
ay customer Laurie
.
3
DAY
SALE
Smoking Hot!
15th, 2011
Happy St. Patric
Don’t Forget...
k’s Day!
Spring Forward One
On Sunday, March Hour
13th.
Friday, Satur
day
& Sunday Only
Also, Replace Your
Smoke Alarm Batteries.
Boneless Pork
Loin Sirloin Chop
All Natural
s
1.99
• No Preservativ
es
g.
16 OZ. Pk
l!
Make it a Mea
BREAST
CHiCKEn COuS
& COuS
CHiCKEn
STuffEd T
BREAS
CHiCKEn
CAESAR SALAd
Oz. PKG.
ealthy!
uick & H
Fresh, Q
skinless
BonelessBreast
chicken
1
+ dEP. OR
CRV WHERE
APPLiCABLE
@ $4.99 EA.
2$3
fOR
COuPOn
Add’L. @
2.99
2/$4
fiRST 2 WiTHSELECT MARKETS. OnE COuPOn
AT
1/5/11 - 1/11/11.
GOOd OnLY
EffECTiVE
PER fAMiLY.
A WEEK
OPEN 7 DAYS 9AM to 8PM sundAy
Mon-sAt •
trail Cards
8AM to 8PM t Credit, debit and oregon
SOME
• We Accep
-2271
QuAnTiTiES.
TO RETAiL
Phone: 861 in Street, Warrenton
TO LiMiT SALES
E THE RiGHT
. WE RESERV
On HAnd
1
191 SW Ma
T TO STOCK
y 5 - 11, 201
& PRiCES SuBJEC
$
d GROCERS,
MEMBER, unifiE
inC. iTEMS
aD Prices
eFFectiVe
iTEMS MAY
BLE in ALL
nOT BE AVAiLA
MAin ST.
STORES.
n)
(WARREnTO
- Page 1
10 for
F U . S . A.
lb
10
COuPOn
1/5/11
GOOd OnLY
EffECTiVE
PER fAMiLY.
1/5/11
GOOd OnLY
EffECTiVE
PER fAMiLY.
Mix or
Match!
White
Mushrooms
Tillamook
Premium
Sour Cream
24 oz
1.69
varieties
Del Monte
Fruit Naturals
Western
Family
Sliced Bacon
ON
Cottonelle
Bath Tissue
12 ct • double roll
ultra • white
maple
- 24 oz • assorted
varieties
first 2 • additional at $1.99
one coupon per family
please
effective dates: 03.09.11
- 03.15.11
www.thriftwaystores.co
m
1.99
2 $5
Western
Family
Yogurt
for
6 oz • assorted varieties
Lean
Ground
Beef
2 $3
for
Sold
in a 3 lb
package
for
THRIFTWAY COUP
ON
14.5 oz honey bunches
of oats
honey roasted, w/almonds,
w/cinnamon clusters
• 17 oz honey
bunches of oats
raisin medley
• 18 oz shredded
wheat
• 19 oz frosted shredded& bran
wheat
• 15 oz shredded
wheat big biscuit
• 16.4 oz spoon
size shredded
wheat • 24 oz grape
nuts • 20 oz
honey nut bite size
shredded wheat
first 2 • additional at 2
for
one coupon per family $7
please
effective dates: 03.09.11
- 03.15.11
• effective dates:
03.09.11 thru
03.15.11
2 $5
for
we reserve the
Limit 2
3 lb package
not to exceed 20%
fat
10$3
first 10 • additional
at 10 for $4
one coupon per family
please
effective dates: 03.09.11
- 03.15.11
Post
Cereal
page 1 – BASE
+ dep
in OR
first 2 • additional at $2.99
one coupon per family
please
effective dates: 03.11.11
- 03.13.11
ON
ON
Western
Farms Bread
or Land O Frost
Deli Shaved
Lunch Meat
7.5
varieties
THRIFTWAY COUP
THRIFTWAY COUP
4.99
visit us online at
ON
first 2 • additional at
$2.99
one coupon per family
please
effective dates: 03.09.11
- 03.15.11
THRIFTWAY COUP
first 2 • additional at
$6.99
one coupon per family
please
effective dates: 03.09.11
- 03.15.11
THRIFTWAY COUP
12 oz • regular •
16 oz
Eat Smart
Vegetables
12 oz bag • assorted
6 - 7 oz • assorted
first 2 • additional at
$2.49
one coupon per family
please
effective dates: 03.09.11
- 03.15.11
& Sunday Only
Western Family
Drinking Water
24 pk 16.9 oz bottles
16 oz • assorted varieties
ON
F U . S . A.
Fresh Express
Coleslaw
Hoody’s
Peanuts
8 oz • whole • sliced
O
Look on
back page
for more
10 for $10
Savings!
Medium
Sale
THRIFTWAY COUP
ODUC
PR
Hass
Avocados
PRODUCE
Januar
ot
BASE - SL RegH
Friday, Saturday
3.99
ODUC
PR
O
• non-fat #5500
• 1% #5501
• 2% #5502
• whole #5503
THRIFTWAY
3 DAY COUPON
Product of USA
lb
fiRST 3 WiTH AT SELECT MARKETS. OnE
- 1/11/11.
ARKET
MAIN ST. M
Blackwell Angus
Boneless Beef
Tri Tip Roast
T
EA.
fOR
Add’L.
COuPOn
Blackwell Angus
Boneless Beef
Bottom Round
Rump Roast
Product of USA
eggo
waFFles
• whole
first 2 • additional at regular
price
one coupon per family
please
effective dates: 03.11.11
- 03.13.11
T
3
$ 99
3$11
& Sunday Only
Thriftway or Western
Family Gallon Milk
10.75-12.3 TiES
VARiE
u SELECT
Oz.
12 PK. 12
VARiETiES
u SELECT
THRIFTWAY
3 DAY COUPON
non-fat • 1% • 2%
coupoN
SaViNGS
Oz.
PePsi
ProDucts
sliceD
Bacon
$4.99 EA.
Add’L. @
COuPOn
COuPOn
fiRST 1 WiTH AT SELECT MARKETS. OnE
- 1/11/11.
LB.
March 11th
- 13th
Friday, Saturday
1.88
fOR
coupoN
SaViNGS
CAnS
SELECT
20 Oz. u
fAMiLY
WESTERn
lb
2 $5
$ 69
coupoN
SaViNGS VARiETiES
dOLE
16
eet
Fresh, sw ies
strawBerr
ck
family pa
advantage
pack
3 D AY S A L
E • 3 D AY
SALE • 3
D AY S A L E
• 3 D AY S A
L E • 3 D AY
SALE • 3
D AY S A L E
• 3 D AY S A
L E • 3 D AY
SALE • 3
D AY S A L E
• 3 D AY S A
L E • 3 D AY
SALE • 3
D AY S A L E
• 3 D AY S A
L E • 3 D AY
SALE • 3
D AY S A L E
• 3 D AY S A
L E • 3 D AY
SALE
March 9th thru March
3 D AY S A L
E • 3 D AY
SALE • 3
D AY S A L E
• 3 D AY S A
L E • 3 D AY
SALE • 3
D AY S A L E
• 3 D AY S A
L E • 3 D AY
SALE • 3
D AY S A L E
• 3 D AY S A
L E • 3 D AY
SALE • 3
D AY S A L E
• 3 D AY S A
L E • 3 D AY
SALE • 3
D AY S A L E
• 3 D AY S A
L E • 3 D AY
SALE •
Prices effective:
Broccoli
Crowns or
Cauliflower
1.99
or $5.97 ea.
69¢
lb
• 3 D AY S A
L E • 3 D AY
SALE •
right to limit quantities
• items may not
be
available at all stores
lb
Monthly Advertising
Create extra excitement with monthly promotions specially
designed to boost your store’s sales. Monthly advertising
vehicles, supported with additional point-of-sale signage, will
improve consumers’ price perception of your store.
• Coupon books
• Month-long inserts
• Monthly offers are negotiated with our supplier partners
on behalf of the retailer
• Retailer maximizes supplier allowances for a four- to fiveweek window, enhancing overall store profitability
Value Savings Coupon
Tillamook
Medium
Cheddar Cheese
2 lb.
Effective March 2nd - 22nd, 2011
5
$ 99
Limit 1 - Additional at $6.49
Bonus Buys
ea.
Coupon good at participating stores only.
Effective 03/02/11- 03/22/11
Value Savings Coupon
Wesson
Cooking Oil
48 oz. Canola or Vegetable
3
$ 99
Limit 1 - Additional at $4.99
Not all items available at all stores.
5 oz.
Limit 5 - Additional at 79¢
Coupon good at participating stores only.
Effective 03/02/11- 03/22/11
Promotion Calendar Management
Being “seasonally correct” and on top of what’s coming next
is important for staying ahead of the competition. Every year
we prepare a promotional calendar to help our suppliers and
retailers always be in front of consumers’ weekly needs. Our
calendar provides an easy way for retail teams to provide the
right products, at the right time and at the right cost, as well as
ensure that timely and competitive advertising and marketing
materials are in place to drive sales.
DSD Promotion Management
Value Savings Coupon
Western Family
Chunk Light
Tuna in Water
Unified leverages our buying power with design and printing
companies so retailers can receive the most for their ad dollars.
We use designers and printers who know the grocery business
and have the skill sets and equipment to do it right. We manage
ad design, production, printing and distribution details so you
can focus on running your business.
ea.
Coupon good at participating stores only.
Effective 03/02/11- 03/22/11
We’re Your
kind of store!
ensure your promotions always reach your consumers with the
punch they need to stand out in the crowd.
Using Retail Marketing and Advertising Services to handle your
advertising needs includes a total DSD vendor solution for your
stores. Our services include:
69¢
ea.
SL - PAGE 1
Advertising Design, Production and Distribution
Whether you participate with Unified’s marketing and
advertising groups, or are a stand-alone retailer, we can help
• Managing scan downs
• Negotiating vendor contracts as needed
• Distributing retailer’s share of co-op marketing funds
• Providing DSD vendor ad notifications
More ways to … customize your message
Branding and Creative Design
We can help develop a brand image for your store that is
effectively presented and consistently communicated. From
custom logos and signage to creative brand graphics, we
offer solutions that will get your store noticed and be right
for your business.
• Brand development
• Logo design
• Creative solutions
• Theme and event graphics
• Store and department signage
Signs, Banners, Point-of-Sale Kits and More
Create excitement throughout your store with attractive,
eye-catching graphics that grab customers’ attention and
complement your brand. Our catalog includes a wide array of
options from ready-made shelf signs, labels and forms to format
and program-specific sign kits to meet any store’s everyday and
special event needs.
Looking for a custom design? We have you covered. Our
graphics experts can create unique banners, posters,
2
announcements, ceiling danglers, shelf talkers and more to
highlight your store’s events and offerings. Whether it’s a
grand opening, anniversary sale or special promotion, our
design and production teams can ensure your customers
receive an engaging, effective message.
Our retailers can also order free point-of-sale materials for
all of our Unified-owned brands. Kits are available in English,
Spanish or bilingual (English/Spanish) and can be conveniently
ordered online at Unifiedgrocers.com.
The right in-store messages are powerful ways to convey value,
increase awareness or create a unique ambiance in your store.
More ways to … generate excitement
Event Marketing
Let us help take your store’s next marketing event to new
heights. Our experts can work with you and your staff to
plan, promote and execute an event that will draw crowds and
maximize sales. From announcements and special ad inserts to
point-of-purchase materials and promotions, we can make it
fun and exciting for all. The following are just a few of the salesbuilding consumer events we can help you coordinate:
• Anniversary sales
• Grand openings
• Tent sales/truckload sales/parking lot events
• Holiday sampling events
• Family fun activities
• Radio remotes
• Health Fairs
Unified also hosts numerous store-front events called
Feria del Mercado y de la Salud at which free health
screenings are offered in a fun, festive atmosphere. These
family-friendly events also offer nutrition information,
entertainment, prizes and product sampling. Ferias
provide terrific opportunities to conduct consumer
research, distribute coupons or highlight your store’s
commitment to health and wellness. Ferias take place
from April through November throughout Unified’s
marketing areas.
Ethnic Marketing Events
Take advantage of the opportunity to gain new customers
and increase loyalty to your store by participating in some of
the biggest, most innovative and successful grassroots ethnic
marketing events in the nation.
• Family Music Festivals
To celebrate Cinco de Mayo and Fiestas Patrias, Unified
and our participating retailers and suppliers annually
host two huge celebrations at Whittier Narrows Regional
Park in Los Angeles County. These day-long celebrations
feature Latin Grammy award-winning artists, product
sampling, games, prizes and the most authentic
Mexican food this side of the border. More than 300,000
attendees of these events obtain their free tickets only at
participating Unified retail stores.
To supplement your health and wellness efforts, Unified offers
a bilingual (English/Spanish) health brochure and recipe card
spinner rack program under our “Healthy Solutions” banner.
This valuable information is free to consumers and generates
significant incremental sales for retailers.
3
More ways to … get the word out
Community Relations and Media Support
A great press release, sent to the right people, can create
significant awareness and interest in your store or special
event. Whether it’s drafting a release to the media, creating
a billboard (static or trailer) campaign or developing a radio
spot and booking the broadcast flights, and more, Unified’s
communications professionals and our agency partners can
help you create the “public face” you need to attract consumers
and drive sales.
U-Web Website and Mobile App Solutions
Some of the many features that U-Web offers shoppers online
and through a mobile web app include:
• Personalized online accounts
• Interactive shopping lists
• Email notification of specials
• Online advertising flyers
• A 5,000 recipe database
Unified can also provide assistance with special mobile
technology projects and promotions through our partnerships
with other experts in the mobile marketing field.
Unified Grocers has partnered with Webstop to offer retailers
customized store websites, which include a robust package
of online features, at a fraction of the cost of standard web
development. Retailers are able to provide their shoppers a
broad range of online services and personalized consumer
content that brings extra value to their online and in-store
shopping experiences.
A key benefit of the U-Web program is a full featured mobile
web app that is compatible with modern smart phones, e.g.,
iPhone, Android and Blackberry. The app provides a seamless
shopper experience between the website and shoppers’ smart
phones, meaning customers have access to all of your website’s
digital shopping tools in the palm of their hand.
new im
More ways to … drive incremental sales
Catalina Marketing
National At-Shelf Programs
Catalina Marketing brings customers back to your store
through a targeted coupon and promotional message delivery
system that provides an array of manufacturers’ coupons and
promotional messages to the consumer at the conclusion
of their transaction. Catalina allows store operators to take
advantage of the power of syndication as thousands of offers
from CPG companies are delivered to their store at no cost to
the retailer. Its complete system of PC, printer and database
access is designed to enable retailers to:
Including at-shelf advertising and timely promotional vehicles
in your marketing mix are great ways to drive unplanned
purchases.
• Drive sales volume
• Increase shopping trips
• View customer transactions
• Create consumer incentive programs
• Retain best customers
Typical programs require no store labor. These consumerfocused promotions are installed and maintained by a field
force that is specially trained to execute the various programs.
Services include shelf advertising, coupons and rebates, floor
advertising, recipes and sweepstakes. Ask us about additional
tools to increase your sales today.
Loyalty Marketing
Today’s consumers are inundated with promotional messages
and are constantly being pursued by countless competitors.
Loyalty marketing can help you keep your customers’ attention,
time and dollars.
Building customer loyalty using real insights and loyalty
marketing strategies will help you cultivate stronger
relationships with your store’s shoppers. This means your store
stands out, your message motivates action and your bottom line
benefits. Contact your Unified Retail Support Services staff to
discuss this important piece of your business and to determine
the loyalty marketing program that is right for you.
4
In-Store Music and Messaging
Blackhawk Gift Cards
Unified’s buying power has enabled us to negotiate a preferred
rate with Muzak to provide in-store music at a very affordable
cost. In addition, retailers can participate in our In-Store
Broadcasting Network. This program inserts pre-screened
vendor advertising messages throughout the day’s music, which
helps enhance store sales while reducing Muzak costs through a
revenue sharing program.
Research shows that carrying gift cards adds an additional five
store visits per year and more than $17 per visit of non-gift card
purchases. You can directly compete with the chains by offering
the same gift card program that they offer. With the benefit of a
no-cost inventory program, gift cards have proven to be among
the most preferred gifts.
DVD Kiosks
On-the-go consumers increasingly demand convenience when
it comes to getting their entertainment. Industry analysts say
that 60 percent of DVD renters are interested in using a selfservice kiosk. Give your community one more reason to visit
your store with the convenience and broad movie selection
offered by a DVD kiosk program.
More ways to … make your life easier
Coupon Clearing
Market Research and Business Planning
Unified allows retailers to enjoy the benefits of coupons without
the hassles of coupon clearing. When you participate in our
coupon clearing program, your coupon credit will automatically
appear on your Unified Grocers statement just by following
these four simple steps:
We can help potential and current retailers develop effective
strategic and tactical plans for locating and growing their
business. Our market and consumer research resources will
help you understand your market area and identify how to gain
loyal customers and create a sustainable competitive advantage.
mage
• Pack up the coupons
• Enclose the invoice agreement
• Apply a mailing label to the package
• Ship to Unified Grocers. It’s just that easy!
Our services include consumer surveys, demographic research,
marketing and media information, natural/organic/specialty
market insights, and much more. Our professional resources
include national companies like SIRS (Service Industry
Research Systems), as well as local partners such as Seattlebased Hambleton Resources.
We also utilize ethnic research specialists, like New American
Dimensions, who can help you understand your customer — in
any language. Unified employs experienced consumer research
professionals who can help set up the ideal research project
based on your unique needs.
MSI Inventory Service
Mystery Shop and Customer Feedback Services
We offer Mystery Shop and Customer Feedback services to
help retailers raise and maintain the highest possible levels of
customer satisfaction in their stores. As part of the program,
professional store evaluators (mystery shoppers) visit a retailer’s
location and conduct thorough evaluations from a customer’s
perspective without identifying themselves to store personnel.
Survey results are provided online generally within 24 to 48
hours of the visit, so retailers are able to instantly address and
improve their store’s performance.
Since 1969, MSI has grown to be one of the largest independent
inventory services in the nation. Their goal is to save their
customers time and money by delivering accurate, unbiased
inventory results.
• Special pricing for Unified members
• Establish reliability for financial reporting
• Help control shrink
• Improve stock order control
• Advanced technology data capture process
• Fast and efficient
Regularly scheduled inventories can help you get a better
handle on your overall operations and financials, resulting in a
healthier bottom line.
5
More ways to … remain competitive
Retail Pricing
Customers of Unified Retail Pricing Services (URPS) can take comfort in knowing the items on their store’s
shelves are priced right for their marketplace. URPS offers retailers rules based regional pricing that is based on
the lead competitive target, while maintaining family group and private label to national brand gap relationships.
Our pricing is delivered to retailers based on their store’s specific zone settings and unique itemization.
Headquarter Support System
URPS utilizes the Retalix HQPM Headquarter Rules Based
Pricing engine, and supporting Unified Retail Pricing web
based applications, to support regionally specific suggested
pricing zones for subscribing customers.
URPS Data Control
6. Regional cost and deal management support based on
items available to our customers in that region
a. Retails are adjusted and provided to retailers prior
to the new cost going into effect
b. TPRs are generated by combining various vendor
deal types
i. Off-invoice, billback and Early Pay 1
1. Manage data flow elements to generate regular and TPR
pricing
a. Cost and change
b. Allowances
c. Competitive data feeds
2. Manage data relationships for pricing consistency
a. Regional family group management
b. Customer custom price family price alignment
c. Regional private label gap management including
regional competition and private label to national
brand penny profit analysis
3. Manage system processes and reports
a. Export of base zones and customer specific
pricing for both regular and TPR prices
b. Zone and customer specific reports and analysis
i. Custom zone change analysis
ii. Weekly customer custom price activity report
iii. Custom versus zone price comparison
iv. Compare regional competitors
URPS Pricing Rule
1. Multiple pricing zones per region based on lead
competitor for that region with plus and minus
incremental zones, and zone specific rounding
2. Retails adjusted due to cost and competitive changes
3. Regionally sensitive item pricing levels
4. Price generation rules for regular, TPR and private
label gap management including minimum change,
rounding rules and minimum length (TPRs)
5. Rounding rules
a. Tiered regular rounding to achieve preferred price
points ($9.99 instead of $10.09)
b. Tiered TPR rounding to achieve preferred price
points (TPR retails round down to 5 and 9)
6
Retail Competitive Surveys
1. Competitive surveys are conducted by Retail Data
Services in each of Unified’s primary marketing areas:
a.
b.
c.
d.
Southern California
Northern California
Oregon
Washington
Customer Specific Pricing Options
1. Store specific utilization of regional zone assignments at
the department, category and sensitive list levels
a. Department
b. Category
i. Sensitive list levels
ii. Allows store to choose a more competitive zone
for top sensitive items in their region
c. Store custom price override options are also
available
Whatever your store format, your competitive environment, or
your unique customer base, Unified can assist in providing the
analytics and options you need to stay on top of your game —
and ahead of your competitors.
More ways to … understand your shoppers
Consumer Insights, Schematics and Merchandising
Unified’s analytics, schematics and merchandising services and solutions are designed to give you an in-depth
understanding of your customers so you can offer them exactly what they need. We provide operational
advantages that will result in stronger sales and improve your bottom line.
Consumer and Marketplace Analytics
Merchandising Services
It all starts here. Who are your shoppers? What are they
buying? And, more importantly, what are they looking for that
you don’t carry? Our Consumer and Category Insights Team
empowers retailers with insights and knowledge about their
target consumers that enable them to succeed in their particular
marketplace. We utilize a variety of tools and data sources to
help our retailers refine their product assortment, promotions,
advertising and category management strategies. Some of the
resources we use include:
Shopping behaviors change quickly, and store layouts, space and
assortment levels must keep up with consumer needs.
• Nielsen: The world’s leading marketing and media
information company
• Spectra: Goes beyond basic demographics to segment,
refine and target consumers
• SPINS: Unique insights into the rapidly growing natural,
organic and specialty segments
• Store scan data
• Warehouse shipment information
Unified can assist in new store designs, remodels or resets with
expert recommendations for store layout, optimum footage,
proper aisle space, fixtures and category adjacencies that will
drive sales and create a better organized and overall more
appealing store for your customers.
When creating new layouts, reallocation of space is critical to
maximizing sales. We offer complete merchandising services
including:
• Store plans
• Production schedules
• Vendor call down
• Implementation
• Set and fill load coordination
• Scan verification
Center Store Initiatives (CSI)
Unified is designing a number of new programs to specifically
focus on categories — such as baby, pet or paper — where
the supermarket industry has experienced migration to other
classes of trade. We identify the category opportunity; conduct
consumer research; determine the appropriate itemization,
space allocation and pricing; develop creative, engaging pointof-sale materials; and design an exciting promotional campaign.
Let Unified help you keep these valuable shoppers in your store.
Savings You Can Count On
Baby
Shelf Schematics
We offer schematics that provide the right product assortment
to meet all market needs. Whether your store format is ethnic/
price impact, mainstream/conventional, or metropolitan/
upscale, our schematic experts will help you determine the best
merchandising strategies to satify your shoppers.
2
Bebé
3
1
2
3
Baby
2
1
3
Bebé
2
1
3
Ahorros con que Puedes Contar
1
Savings
Easy as 1, 2, 3
Ahorros
´ como
tan Facil
1, 2, 3
2
Jumbo Selection!
!
Our schematic program, based on our comprehensive
consumer data analysis process, is among the best in the
industry. Using the latest technology, we are able to offer
customized solutions to help retailers of all sizes and formats
determine the most efficient item assortment for winning new
customers and maximizing profitable sales.
1
3
´
Seleccion
Gigante!
Baby
1
2
3
Bebé
1
2
3
Cub Club
Baby Essentials
Cosas Esenciales del Bebé
7
More ways to … save on necessities
Store Supplies
When you make Unified Grocers your one-stop-shop for store supplies, you can be sure your retail teams will
always have the supplies they need, when they need them and at a cost that fits your budget. By consolidating
purchases and participating with industry consortiums, Unified is able to offer store supplies that meet today’s
retailers’ needs at a very low cost.
Expanded Inventory
Frequent Deliveries
We are continuously expanding our inventory and researching
the latest products to help ensure your business has the right
supplies to run smoothly every day. Our user-friendly order
guide is frequently updated with new and additional items,
which range from everyday essentials to the hard-to-find and
custom made. Some of those items include:
Orders for supplies are merged at each of our distribution
centers and shipped with your regular orders.
• Bags (kraft, plastic, reusable, wet pack, custom printed)
• Cups and containers (paper, plastic, carryout, custom
printed)
• Janitorial and maintenance supplies
• Register tape and office supplies
• Floor mats and display materials
• Cutlery and deli supplies
Environmentally-Friendly Supplies
As concern for the health of our planet continues to greatly
influence consumers’ shopping decisions, we can help all areas
of your retail operation stay in step with their desires to support
earth-sustaining practices. Our environmentally-friendly
supplies include:
• Compostable packaging
• Paper products made from recycled materials
• Biodegradable trash bags
• Green cleaning supplies
Emergency Service
Unified offers emergency contact information for quick
ordering of unexpectedly short supplies.
Monthly Promotions
We keep you informed of supply specials and offer deals on
different supply items every month.
Telxon/Interactive Ordering
We make ordering supplies convenient and efficient with our
easy-to-use electronic ordering systems. Store personnel simply
use the electronic ordering procedures they use every day to
order product from Unified.
Customized Order Guides
You select the items you want your departments to order. By
locking out items, you better manage itemization, inventory
levels and supply expense.
Customer Benefits
We leverage our buying power over four regions so you get
the best possible prices. Choose from the largest selection of
goods and manufacturers from Bunzl's global sourcing and
procurement.
Shouldn’t you choose Unified as your supply partner?
8
5200 Sheila Street
Commerce, CA 90040
800-724-7762
unifiedgrocers.com
More ways … to serve you
Retail Support Services
Marketing
Kory Burwell
Executive Director
kburwell@unifiedgrocers.com
323-881-4222
JoAnn Murdock
Executive Director
jmurdock@unifiedgrocers.com
323-881-4151
Roger Cooper
Director, Retail Support Services
Pacific Northwest
rcooper@unifiedgrocers.com
503-833-1416
Marie Lopez
Director, Consumer and Category Insights
mlopez@unifiedgrocers.com
323-729-4757
Terry Stadheim
Director, Retail Support Services
California
tstadheim@unifiedgrocers.com
323-881-4019
Curt Seipert
Director, Advertising
Washington
cseipert@unifiedgrocers.com
206-767-8897
Dave Isom
Director, Retail Pricing
disom@unifiedgrocers.com
503-833-1226
John Leonard
Director, Schematics and Merchandising
jleonard@unifiedgrocers.com
323-729-6873
Nancy Lopez-Pedroza
Marketing Manager
California
nlopez@unifiedgrocers.com
323-729-4498
Rob Johnson
Marketing Manager
Pacific Northwest
rjohnson@unifiedgrocers.com
503-833-1003
Corporate Communications
Bob Hutchins
Manager
bhutchins@unifiedgrocers.com
206-763-7966
Doug Walter
Director, Advertising Banner Development
dwalter@unifiedgrocers.com
503-833-1296
John Swenerton
Manager, Retail Digital Marketing
jswenerton@unifiedgrocers.com
323-729-4745
Unified Grocers Regional Offices
Corporate Headquarters
5200 Sheila Street
Commerce, CA 90040
323-264-5200
Oregon Division
6433 SE Lake Road
Milwaukie, OR 90040
503-833-1000
Northern California Division
3083 Independence Drive, Suite G
Livermore, CA 94551
925-456-3575
Washington Division
3301 South Norfolk Street
Seattle, WA 98118
206-762-2100
Visit us at: unifiedgrocers.com