Corporate Profile
2 015
Honda Motor Co., Ltd.
2-1-1 Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan
Tel: +81-(0)3-3423-1111 http://www.honda.co.jp/
2015.06・H M
With our dreams as the prime mover,
we’ll bring joy and happiness to
our customers with truly attractive
technologies and products.
Since its foundation in 1948, based upon the dream of using technology as a means of
serving people and following Honda Philosophy, Honda has continuously challenged to
create technologies and make products that bring joy to our customers around the world.
Recent global economic growth has been accompanied by increasingly diversifying
customer needs in all countries and regions across the globe. In order for us to continue
fulfilling customer expectations and pleasing our customers with our technologies and
products, we are further advancing and accelerating our business initiatives in each region.
Honda’s latest challenges in our constant pursuit of new dreams include our initiatives
toward a hydrogen energy society for the next generation, our renewed participation in
Formula 1 racing that we view as an “experimental laboratory on wheels” to feedback
technologies to mass production models, and the start of sales of the HondaJet, a dream
we have cherished since the company’s foundation.
Driven by The Power of Dreams, Honda’s corporate slogan, we will work as “Team Honda”
to continue creating challenging technologies and products to deliver joys and inspiration
to our customers around the world.
June 2015
Takahiro Hachigo, President, CEO and Representative Director
Legend Hybrid
In front of the Honda Aoyama Head Office
Providing joys to the world through
new challenges and the realization
of dreams
Honda Philosophy
Fundamental Respect for the Individual
Beliefs
Initiative
Initiative means not to be bound by preconceived ideas,
but to think creatively and act on your own initiative and
judgment, while understanding that you must take
responsibility for the results of those actions.
Equality
Equality means to recognize and respect individual
differences in one another andtreat each other fairly.
Our company is committed to this principle and to creating
equal opportunities for each individual.
An individual’s race, gender, age, religion, national origin,
educational background, social or economic status has
no bearing on the individual’s opportunities.
Trust
The relationship among associates at Honda should be
based on mutual trust. Trust is created by recognizing
each other as individuals, helping out where others are
deficient, accepting help where we are deficient,
sharing our knowledge, and making a sincere effort to
fulfill our responsibilities.
The Three Joys
Company Principle ( Mission Statement )
The Joy of Buying
The joy of buying is achieved through providing
products and services that exceed the needs and
expectations of each customer.
Maintaining a global viewpoint, we are dedicated to supplying products of the
highest quality, yet at a reasonable price for worldwide customer satisfaction.
The Joy of Selling
The joy of selling occurs when those who are
engaged in selling and servicing Honda products
develop relationships with a customer based on
mutual trust. Through this relationship, Honda
associates, dealers and distributors experience
pride and joy in satisfying the customer and in
representing Honda to the customer.
Management Policies
The Joy of Creating
The joy of creating occurs when Honda associates
and suppliers involved in the design, development,
engineering and manufacturing of Honda products
recognize a sense of joy in our customers and
dealers. The joy of creating occurs when quality
products exceed expectations and we experience
pride in a job well done.
● Proceed always with ambition and youthfulness.
● Respect sound theory, develop fresh ideas, and
make the most effective use of time.
● Enjoy your work and encourage open communications.
● Strive constantly for a harmonious flow of work.
● Be ever mindful of the value of research and endeavor.
Positioning of Fundamental Beliefs, Company Principle, and Management Policies
The Honda Philosophy consists of Fundamental Beliefs (including “Respect for the Individual” and “The Three Joys”), the
Company Principle, and Management Policies. This philosophy is not only shared by all associates, but also forms the basis for all
company activities and sets the standard for the conduct and decision-making of all associates throughout the Honda Group.
Driven by its dreams and reflecting its values, Honda will continue taking on challenges to share joys and excitement with customers and communities around the world to strive to become a company society wants to exist.
Contents
Sharing joys with customers around the world
09
Motorcycles
13
Automobiles
17
Power Products
Toward our next dreams
Contents
21
Robotics technology
23
Aircraft technology
Striving to achieve harmony with society
25
Environmental and
safety initiatives
29
Corporate citizenship
31
Motor sports
33
Honda global operations
Sharing joys with customers around the world
Motorcycles
Since
Motorcycles
Auxiliary engine for bicycles (1946)
1948
To bring everyone
the joy and freedom
of mobility
After World War II, the use of auxiliary engines mounted on bicycles spread quickly in Japan,
making it easier for people to move around and transport goods. This was the starting point
of manufacturing for Honda. Ever since, Honda has given shape to wide-ranging joys and the
fun of riding on two wheels, through such products as the Super Cub, which went on to
become the standard in commuter models, and the Dream CB750 Four, which triggered an
unprecedented sports bike boom across Japan. Making motorcycles with the basic goal of
bringing joy and satisfaction to people serves as the starting point of Honda.
1949
1958
1969
1992
2014
The Dream Type D,
Honda’s first full-scale
motorcycle, released
Super Cub
C100
released
Dream
CB750
Four
released
NR
(750cc)
released
NM4
released
To the future
CBR250R
09
10
Sharing joys with customers around the world
Motorcycles
Worldwide motorcycle unit sales
(Jan.–Dec. 2014) (Unit: thousands)
China
1,360
Europe,Middle
East and Africa
Expanding our manufacturing network
across the world
316
Japan
North America
205
294
Asia & Oceania
South America
14,040
1,455
Global Total
17,670
With the vision of “bringing the convenience and fun of a motorcycle to as many people as possible,”
Honda made an early start in the sales and production of motorcycles outside of Japan, and then
quickly expanded its international operations. According to the principle of “building products close to
the customer,” we have developed manufacturing operations globally that are rooted in each country
and region. In recent years, Honda has introduced a new manufacturing approach in emerging countries, building plants with simple facilities in a short timeframe and conducting only final assembly
there. In this way, we have started mass production of the CD80 in Bangladesh and the Ace CB125 in
Kenya. In September 2014, Honda achieved cumulative global production of 300 million motorcycles.
Bringing the fun of small motorcycles to
the next era and beyond
PCX（Japan model）
A large number of people around the world currently ride Honda’s small motorcycles. We
are now installing on a wide range of models the “eSP” engine, our new-generation global
engine that achieves both excellent riding performance and fuel efficiency. Honda will
continue expanding our lineup by offering a succession of new models demonstrating
unique individual character that are also environmentally-responsible, such as the PCX
with its cutting-edge styling design and the Tact scooter that is very practical for daily use.
Honda creates a new world of motorcycles
Featuring a new concept, the NM4 was developed under the themes of
“Neo-futuristic” and “cool,” and is now manufactured at Kumamoto
Factory and sold in Japan, North America and Europe. Thinking outside
the box in constant pursuit of creating new products that previous
generations could only imagine, Honda continues to pass on the joy of
motorcycle riding to the next generation and the ones to follow.
NM4-02
NM4-02
（Japan
（日本仕様）
model）
Motorcycle assembly plant of Honda Motorcycle Kenya Limited
Super Cub 50 (Japan model)
VFR800X (Europe model)
Wave 110i (Thailand model)
CG110 (Nigeria model)
Tact (Japan model)
Honda motorcycles lineup
11
12
Sharing joys with customers around the world
Automobiles
since
Automobiles
1963
With our own hands, let’s create
automobiles that will be widely
accepted around the world
S500 (1963)
“We will redraw the map of automobile manufacturing.” With this commitment, Honda
launched the T360 mini truck in 1963 to become the last major domestic automaker to enter
the Japanese automotive market. A second model, the S500 sports car, then followed in the
T360’s footsteps to form a pair of vehicles equipped with Japan’s first DOHC automobile
engine and to make Honda’s debut with a full complement of our distinctive innovation. Then
in 1964, Honda took up the challenge of Formula One with the intent of honing Honda’s
leading edge technology at the pinnacle of racing. Ever since, Honda’s automobile business
has been filled with a challenging spirit for creating new value in every area including technology development and manufacturing.
1963
1967
1973
1990
2013
T360 mini
truck
released
N360 mini
passenger
car released
Civic with
CVCC
engine
released
NSX midship
sports car
released
Accord
Hybrid
released
To the future
Grace Hybrid
13
14
Sharing joy with customers around the world
Automobiles
Worldwide automobile unit sales
(Jan.–Dec. 2014) (Unit: thousands)
China
796
Europe,Middle
East and Africa
Bringing environmentally-responsible vehicles
and the joy of driving to more and more people
238
Japan
North America
849
1,789
Asia & Oceania
South America
620
155
Global Total
4,447
Honda is seeking to use its unique technologies to create both the fun of driving and excellent
environmental performance. Launching the new Legend, equipped with an innovative threemotor hybrid system, now expands the line-up of our hybrid cars. Development is also under way
for the launch of a production model based on the Honda FCV Concept, a new fuel cell concept
car that was unveiled in 2014.
Offering a succession of small vehicles
useful in a wide variety of daily situations
CR-V (North American model)
With demand rising worldwide for small vehicles, Honda aims to develop
and deliver them in ways that meet customer needs worldwide. The new
plant in Mexico that started operations in 2014 focuses on producing small
vehicles In Asia, Honda plans to increase the number of plants in India and
Indonesia, with the aim of increasing production capacity for the Amaze and
Mobilio models based on the Brio, and the CR-V, a compact SUV model.
For the greater “fun of driving”
with original technologies
Honda has launched the S660, a mini-sports convertible with a mid-ship engine
layout, and now plans for a series of debuts in markets around the world for the new
NSX, which is equipped with a three-motor hybrid system that offers high
efficiency and high output. In pursuit of applying original technologies and ideas to
realize the “fun of driving” by making the driver feel one with the car, Honda continues tackling the challenge of creating cars that inspire people around the world.
Legend Hybrid
Honda FCV Concept
S660 (Japan model)
Civic Type-R (U.K. model)
Mobilio (India model)
NSX
XR-V (China model)
StepWGN (Japan model)
Honda automobile lineup
15
16
Sharing joys with customers around the world
Power Products
Since
Power Products
1953
Enriching people’s
everyday lives through
technology
H type engine
(to power agricultural equipment, 1953)
Honda Power Products operations started with the desire to apply engine technologies in
ways useful for people’s daily lives and work situations. Beginning in 1953 with a generalpurpose engine developed for agricultural equipment, the power products business has
now passed its 60th year of offering an ever-expanding set of products including generators, tillers, snow throwers, and outboard engines. Through products familiar in daily life
such as a household gas engine cogeneration unit, Honda continues to offer new values in
the area of energy savings or energy generation.
1953
1959
1965
2001
2011
H type engine
released
F150 tiller
released
Portable
generator
E300
released
HS1390i
hybrid snow
thrower
released
Household gas engine
cogeneration unit
MCHP1.0K2 released
To the future
HRG465 Lawnmowers
17
18
Sharing joys with customers around the world
Power Products
Worldwide power products unit sales
(Jan.–Dec. 2014) (Unit: thousands)
With cumulative worldwide production of more than
120 million units, Honda is helping people get things
done in more than 150 countries
China
519
Europe,Middle
East and Africa
1,186
Japan
North America
330
2,659
Asia & Oceania
South America
1,101
131
Global Total
5,922
Actively helping people get things done at work and in wide-ranging daily situations, Honda now
manufactures a broad lineup of power products at 11 plants in 9 countries around the world. In
recent years, Honda developed the GP series general-purpose engines to meet the light-duty
engine needs in emerging countries. Generators, water pumps, and other products equipped
with a GP engine are currently sold in markets across a broad range of countries. In Japan,
Honda has developed and launched EU55is, the first generator model equipped with an electronic fuel injection system, and Yukios e!, a rechargeable electric blade snow thrower.
Ever since 50 years ago, Honda technologies have
been easy on people and the natural environment
In 1964, Honda launched outboard engines equipped with 4-stroke engines, ahead of other companies
around the world. For 50 years, Honda has continued its commitment to producing and selling 4-stroke
outboard engines that do not discharge oil into the water, based on our belief that “Products that are
used on the water should not pollute the water.” Customers across the globe, including a core of professional users, have consistently chosen Honda outboard engines because of their excellent fuel efficiency,
outstanding reliability, and the diverse Honda product lineup available from 2 to 250 horsepower.
BF250 outboard engine
Lawnmowers
Outboard engines
General purpose engines
Gaining strong support for their
ease of use and the beautiful
finish of the cut grass,
Honda lawnmowers are the
tool of choice in many
homes in North
America and
Europe.
As a leading innovator in
4-stroke outboard engines,
Honda offers a wide array
of products designed for
outstanding levels of
dynamic and environmentally responsible performance.
BF250
Honda general purpose
engines have demonstrated
excellent performance in fuel
efficiency, power output and
durability. Especially popular
are the GX series engines, now
surpassing cumulative
production of 40 million units.
Tillers
Generators
Gas-powered products
Honda offers a wide
variety of tillers that
customers can
choose from
according to their
needs and work
environment.
Honda generators are
used to meet a diverse
range of needs, such as
outdoor recreation and
emergency power
during electrical
outages.
In addition to its lineup of
generators and tillers powered by
handy home-use butane canisters,
Honda recently developed the
EU15iGP generator running on
low-pressure LPG and started
supplying them to companies that
market LPG appliances.
HRX476
Salad CG FFV300
EP900
GX390
EU15iGP
Yukios e!
Honda power products lineup
19
20
Toward our next dreams
E0 (bipedal walking robot 1986)
Robotics
technology
Since
1986
Robotics technology
Honda’s study of human beings
leads to new technologies which
support people’s daily lives
”Utilizing technology to help people.” From 30 years ago, ahead of other companies, Honda has
been conducting R&D on humanoid robots as represented by ASIMO, to realize the dream to be
useful to people and to help enrich their daily lives. Honda has established a collective name,
Honda Robotics, to represent all of its robotics technologies and product applications created
through its R&D on humanoid robots. Striving to present the next generation of mobility, Honda
will proactively conduct its robotics research and development.
Expanding the joy of mobility through
this personal vehicle of the future
UNI-CUBβ
Capitalizing on the balance control technology used by ASIMO for bipedal
walking, the UNI-CUB has allowed riders to move forward, backward, side-toside, and diagonally just by shifting their weight. In order to offer a new joy of
mobility, Honda is now working toward commercialization of this personal mobility device by incorporating users’ feedback, featuring the excellent harmony that
this new personal mobility can create, with people and with their surroundings.
Offering a comfortable assist which promotes
a longer stride for easier walking
Honda has been making continuous progress in the research and development of the
Walking Assist Device, which manages the stride and rhythm of walking by using a motor
located in the lower back area to assist thigh movement, synchronized with the user extending the right or left leg forward or kicking it backward. The compact size has been realized
through Honda’s original thin motor and control system. The device is now undergoing
verification of its effectiveness in supporting people with reduced walking ability.
1986
［E0］
ASIMO
Walking capability
achieved by alternating
the forward movement
of each leg
1989
1996
1997
［P1］
［P2］
［P3］
Long-awaited evolution
to a full-fledged
humanoid robot
with arms and a torso
World’s first autonomous
walking humanoid robot,
incorporating all necessary
mechanisms
A prototype, more
closely resembling human
size and better suited for
a human living environment
Walking Assist Device
2000
［ASIMO］
Creation of a humanoid
robot exhibiting advanced
intelligence and
physical capabilities
To the future
21
22
Toward our next dreams
HFX-01 turbofan engine(1995)
Aircraft
technology
Since
1986
Aircraft technology
Changing the future of
flying with original
technology and ideas
Taking personal mobility to the skies: This dream, cherished since Honda’s founding, is now about
to become a reality. “If Honda is going to do it, it will be an aircraft that never existed before.” With
this passion, Honda established original technologies and created HondaJet, a light jet which
changed the conventional wisdom of the aviation industry. The HondaJet has begun demonstration tours for customers, as well as its demonstration flights on global tours. Preparations are now
well under way for customer delivery of the HondaJet.
Shipments begin of the HF120 small jet engine
HF120 turbofan engine
The HF120 turbofan engine was jointly developed with the General Electric Company of
the U.S., with the aim of setting new standards for its lightweight and compact design,
and for its performance that includes excellent fuel efficiency, durability, and low noise
and emissions. Produced by Honda Aero, Inc., a subsidiary of Honda engaged in aircraft
engine operations, shipments of the HF120 engine started in November 2014. The engine
plant of Honda Aero, Inc. has obtained a Production Certificate from the U.S. Federal
Aviation Administration (FAA), with the framework for mass production now in place.
Heading toward customer delivery
By adopting innovative technologies that include the unique over-the-wing
engine mount configuration, the HondaJet has achieved top-in-class level
cruising speed, fuel efficiency and the large cabin and cargo space. In June
2014, the first production HondaJet successfully achieved its first flight,
and after obtaining the final type certification from the U.S. Federal Aviation
Administration (FAA), delivery to customers is planned to start.
HondaJet
1986
1997
2003
2010
20 12
Research
begins on light
aircraft and
engine
First concept
sketch of
HondaJet
created
First flight of
HondaJet
experimental
aircraft
Successful first
flight of
FAA-conforming
HondaJet
Production starts
for HondaJet
customer aircraft
HondaJet
To the future
23
24
Striving to achieve harmony with society
Environmental & safety initiatives
Leafel, Honda’s mascot character
representing the company’s
commitment to environmental protection
Leaf ＋ Elf = Leafel
Environmental and safety vision
In November 2014, Honda began operation of the first wind power generation facility for an automaker in Brazil. The wind farm
generates approximately 95,000 MWh of electricity per year, supplying the annual electricity needs for Honda automobile
production in Brazil. Through this initiative, Honda expects to be able to reduce CO 2 emissions by more than 2,200 tons annually.
Realizing “the joy and freedom
of mobility” and a “sustainable
society where people can enjoy life”
Through mobility, new encounters and cultures are created and people’s lives become more
enjoyable. Automobiles and motorcycles are vehicles that help carry people’s happiness to other
places, but Honda believes that such happiness should not come at the expense of the Earth’s
environment or by hurting someone. In its wish to ensure a sustainable society in which everyone
can genuinely feel at ease and freely move wherever they wish, Honda maintains an active set of
environmental and safety initiatives.
Through this global environmental symbol, Honda wants to
pass on the “joy and freedom of mobility to the next
generation” (for our children), therefore, the company wants
to realize a sustainable society where people can enjoy life
(blue skies). This slogan continues to represent Honda’s
passion toward this environmental commitment which has
not wavered and will remain resolute in the future.
Honda aims to ensure safety for everyone who shares the road, by
communicating knowledge on safety and the skills for safe driving
and riding to as many people as possible through safety
education, by developing advanced vehicle
technologies, and by promoting
telecommunication networks for the
mutual exchange of safety information.
Traffic safety course for preschoolers and grade schoolers
25
26
Striving to achieve harmony with society
Environmental & safety initiatives
Aiming to ensure
“Safety for Everyone”
who shares the road
Our wish to leave
Blue Skies for Our Children
“Generate,” “Use” and “Get connected” to help create a hydrogen society
Developing safety in talent, facilities, and software
To always share the joy of mobility, Honda carries out R&D with a comprehensive
approach toward realizing a hydrogen energy society. Honda’s overall hydrogen-based
system is comprised of the Smart Hydrogen Station (SHS), a simple and user-friendly
packaged hydrogen station unit that is equipped with Honda's unique high-pressure water
electrolysis system; a fuel cell vehicle (FCV) that emits only water, with no exhaust gas
emissions; and an external power feeding device that can function, in an emergency, as a
mini power plant that generates and provides electricity to homes and public facilities.
Taking a people-first approach of “passing on safety education from person to person” and “practical, handson education,” Honda has been promoting safe riding/driving since 1970 and recently extended its safety
training beyond dealers and Traffic Education Centers. In close ties with local communities and governments,
Honda has actively offered a wide variety of places and opportunities to further promote traffic education.
Outside of Japan as well, Honda has carried out initiatives rooted in each country and region, which include
safety education and training programs, awareness-raising activities, and the training of local instructors.
The Honda Environment Statement
(announced in 1992):
As a responsible member of society whose task
lies in the preservation of the global environment,
the company will make every effort to contribute
to human health and the preservation of the
global environment in each phase of its
corporate activity. Only in this way will we be
able to count on a successful future not only for
our company, but for the entire world.
Traffic safety education (Thailand)
Toward the goal of realizing a society
where people do not have traffic accidents
Detects
pedestrians
Smart Hydrogen Station (SHS) / Honda Power Exporter Concept: an external power feeding device / Honda fuel cell vehicle (FCV) concept car
27
Based on analysis of past traffic accidents, Honda has achieved progress in the safety
technologies it has developed and accumulated, further enhancing their functions,
creating state-of-the-art driver-assistive systems for safe driving called Honda
Sensing™ or AcuraWatch™, depending on the model. The millimeter-wave radar is
capable of measuring the positions and speeds of objects even far away, and the
monocular camera has excellent detection of the shapes and sizes of various objects.
By combining the radar and camera, the system boasts highly precise detection
functions, and works in coordination for optimal control of the brakes and steering.
Carefully recognizing the current conditions surrounding the car, the system helps
ensure safe and comfortable driving, actively assisting in collision avoidance if
necessary. Honda will gradually install this system on a wide range of models, infused
with the company’s commitment toward ultimately achieving zero accidents.
Prevents
the vehicle
from straying
from a lane
Compensates
for driver
inattention
Assists driving
Reduces
blind spots
Image diagram of the Honda Sensing / AcuraWatch system
28
Striving to achieve harmony with society
Corporate citizenship
Building a society where everyone
can pursue their dreams
There are precious things and values in life that Honda
wants to pass on to the next generation, including
abundant nature, the fun of envisioning dreams and
creating things, and a safe mobile society. Based on
its corporate principles, Honda has long cherished its
extensive ties to local communities through corporate
citizenship activities and will continue a wide range of
activities in collaboration with local residents.
Passing on the joy of giving shape
to dreams to the next generation
Honda philanthropy: Basic principles
• As a company with a global viewpoint, we are dedicated
to contributing to the well-being of local communities
around the world through our products and technologies.
• As a good corporate citizen, we will deepen our commit ment to all local communities where we do business.
• We will contribute to the nurturing of a society where caring
and energetic individuals actively participate in socially responsible activities.
Together for Tomorrow
This symbol captures the Honda philanthropy approach of striving to create
communities that can realize dreams by working together.
Children’s Idea Contest
The Children’s Idea Contest was started in 2002, arising from the vision of enabling
children to experience how important and how fun it is to tackle challenges in pursuit
of their own dreams. This initiative for supporting the growth of children has since
spread overseas, with the event held in Thailand since 2005 and in Vietnam since 2008.
Forest planting to help support livelihoods in local areas
Honda started a tree-planting project in Vietnam in 2013. Along with reforestation,
another purpose of the project has been to create employment and a viable industry in mountainous areas, where timber is an important source of income, and to
help reduce poverty. In cooperation with local residents, Honda will continuously
manage and protect the forests, with a plan to start lumber production in 2020.
Tree-planting project in Vietnam
Developing healthy forests for local areas
and the next generation
Since 2006, Honda has conducted the Honda Beach Clean-up Project using a Beach Cleaner originally developed by Honda in hopes that future
generations of beachgoers will be able to enjoy the pleasures of walking barefoot in the sand. Project participants have cleaned more than 100
beaches throughout Japan, and have carried out activities in areas hit by the Great East Japan Earthquake of 2011 to assist in the restoration efforts.
March 2015 saw project participants conduct clean-up activities on the Futuro Beach in Brazil.
29
Honda has promoted the HondaWoods initiative in and around individual operation
bases in Japan, with the aim of creating forests that give joy to everyone. Actively
tending by people, including tree thinning and rejuvenation of trees (regeneration of
budding) in accordance with the surrounding environment, it is possible to promote
healthy cycles of various trees and to grow youthful forests with unique characteristics.
30
Striving to achieve harmony with society
Motor sports
The challenge goes on — for progress
in technology and for people
“We will be the world leader in technology.” In 1959, a little known manufacturer participated for the
first time in the Isle of Man TT Races, at the time the world’s top motorcycle competition. That manufacturer, Honda of course, captured its first World Grand Prix victory in 1961. Honda next set its
sights on car racing, capturing its first victory in 1965 at the pinnacle event of Formula One Grand
Prix racing with only 11 races under its belt. Since then, Honda has pursued numerous racing challenges, with the intent of developing truly innovative technologies and cultivating excellent engineers through the process. With the return to the stage of the Formula One Grand Prix in 2015 after
a seven-year absence, Honda continues tackling ever-new challenges, moving toward our dreams.
Applying technologies refined at the pinnacle of
racing to automobiles and motorcycles for everyone
Moto GP (Commercial Bank Grand Prix of Qatar)
“Unless we compete in races, we can’t improve our motorcycles and automobiles.” With the
goal of applying technologies refined through the ultimate challenge of racing to create better
mass-production vehicles, Honda has competed in a great variety of races around the world.
The wide-ranging race categories in which Honda has been active include the MotoGP class
of the FIM Road Racing World Championship and the Dakar Rally for motorcycles, and the FIA
World Touring Car Championship (WTCC) as well as the Super GT Series for automobiles.
Giving everyone a chance to create, participate and enjoy
Started in 1981 as a competition in which the participants vie for the best fuel
efficiency around the theme of how far they can travel on one liter of gasoline, the
Honda Eco Mileage Challenge will be in its 35th year in 2015. What has driven Honda
in hosting this event is our hope that young people who will build the Earth’s future
will develop greater environmental awareness by experiencing the art of making
things that enables them to try various possibilities with freewheeling thinking. Honda エコ マイレッジ チャレンジ（日本）
Honda Eco Mileage Challenge (2014 Japan)
Dedicated to promoting a flourishing mobility culture
Participation in F1 racing as a power unit supplier from 2015. Photo of Spanish Grand Prix
31
First Japanese Grand Prix of World
Championship (1963 at Suzuka Circuit)
Honda opened Suzuka Circuit in 1962 and Twin Ring Motegi in 1997. While contributing to the development of motorsports through racing, Honda has also conveyed the fun of mobility to a large number of
people through a wide range of events, facilities and programs that everyone can experience and enjoy.
32
Honda global operations
China
Across borders to customers
around th e world
North America
Regional headquarters
Honda Motor (China)
Investment Co., Ltd.
Regional headquarters
Honda North America, Inc. (USA)
Europe,
Middle East and Africa
Japan
Regional headquarters
Honda Motor Europe Ltd. (U.K.)
Asia and Oceania
Regional headquarters
Asian Honda Motor Co., Ltd.
33
South America
Honda Motor Co., Ltd.
Honda R&D Co., Ltd.
Honda Engineering Co., Ltd.
(Thailand)
Company name: Honda Motor Co., Ltd.
Head office:
2-1-1 Minami-Aoyama, Minato-ku
Tokyo 107-8556, Japan
Tel:
+81-(0)3-3423-1111 (main)
Established:
September 1948
President, CEO &
Representative
Director:
Capital:
Number of
employment:
Takahiro Hachigo
86 billion yen (as of March 31, 2015)
204,730 (consolidated basis),
22,954 (nonconsolidated basis) (as of March 31, 2015)
Regional headquarters
Honda South America Ltda. (Brazil)
Number of consolidated subsidiary companies
and affiliated companies: 120 in Japan, 337 overseas
As of the end of March, 2015
Honda corporate information is published online at the following URL:
http://world.honda.com/profile/
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