August 2014
 Quarterly Focus –
Technology Adoption
Behavior
 Freeware update
 Six STEM Markets indepth
 FREEBIES :
1.
U Georgia
Chemistry Campus
Planner - $75 Value
2.
U Washington
Mathematics
Campus Planner -
$75 Value
 “Pie of the Day” –
Technology Market
Share: General
Chemistry
Provided by TWM Research: Your GPS for Scientific/Technical Markets
Science/Math Markets, Volume 3, Number 3
"Comedy is acting out optimism." –Robin Williams
Pearson and WebAssign got the early jump on the competition in the technology arena. But the rest of the publishing industry is all-in and making inroads, each with the hope of securing their textbook adoptions by locking schools into their proprietary platform.
While technology usage is increasing across the board (26% for Calculus,
24% for General Chemistry over the past year), and driving adoption decisions, the platforms are no less vulnerable to change than the textbooks they support. For chemistry in particular, Sapling has allowed smaller houses to compete head-on with the big players. And freeware platforms like
WeBWorK from the MAA and Lon-Capa are picking up marquis adoptions.
And then there are the tech-venture startups, coming soon to a major adoption near you.
Increasingly, instructors have choices for technology, as they do with textbooks. (And at least through the Spring 2014 term, the textbook is still an integral part of the course). TWM tracked technology adoption behavior in five major STEM markets this summer and found a range of 8%-15% changing platforms within the past year.
So while technology is key, it’s not a lock.
In our last quarterly we focused on the advent of free course materials.
Behind this trend is what is driving everything, but which no one wants to talk about. Price.
Here’s some headlines from just this past week:
Open-Access Saves Students $550K over 5 years (NACS Campus
MarketPlace) http://www.news.ku.edu/2014/08/07/five-years-after-launchonline-program-saves-students-500k-textbook-fees
Paying Profs to Find Free Course Materials (The Cite) http://thecite.blogspot.com/2014/08/paying-profs-to-find-free-course.html

Report fees are discounted ~25% for clients with a TWM
Annual License, and discounted annual update rates apply following initial purchase.
For more information, contact TWM .
GOOGLE CLASSROOM, GOOGLE'S FREE learning management system, is now available to all Apps for Education customers. Classroom allows teachers to create assignments directly within Google's apps, which students can then complete in Google Docs and turn in through a one-click process. Classroom also has commenting, grading, real-time feedback, and announcement features.
(NACS Buzz)
And some of the latest freeware adoptions from TWM tracking:
Statistical Reasoning (Open Learning Initiative) ; Carnegie Mellon
College Physics (OpenStax) ; U Tennessee-Knoxville, U Mass Amherst,
Cal State Sacramento
Calculus (Guichard-Open Textbook Library) ; UC Riverside
Vector Calculus (Mecmath.net) ; Cal State Dominguez Hills
WeBWorK (Mathematical Associate of America) ; Rutgers, Michigan
State, UC Irvine, U British Columbia, UNC Charlotte
iLearn ; Tennessee Tech
Lon-Capa ; U Illinois at Urbana
Coursera ; Rice University
We’re just getting started tracking freeware and have yet to see any impact on market share, with the exception of perhaps WeBWorK in calculus. But the increasing availability of these resources will have to be considered when pricing course materials and integrated learning systems (ILS).
Based on its proprietary structured data set covering over 300 4-year institutions, TWMs 5-Year reports for Algebra-Based Physics, Calc-Based
Physics, Calculus, Introductory Statistics and new 3-Year reports for General
Chemistry and Organic Chemistry provide unparalleled insight on how these markets behave, providing answers to questions such as:
On volatility vs inertia : What percentage of the market has changed
-
course materials at least once in the past 5 years? How many schools changed more than once? Not at all?
On multiple adoption opportunities : What percentage of schools offer more than one course track? Which of these are using different texts?
On technology : What percentage of the market is currently using a technology component?
On competitive relationships : Which competitors have had the most success against specific products, which are most vulnerable?
On adoption history by school : When did change occur? In which

. . that six of the top ten
Introductory Statistics adoption changes within the past year also involved a change in technology. tracks? Was technology involved?
The reports have two main sections:
Part A Provides market share analysis for publishers, titles and technology
Part B Provides detailed information for each of 300+ schools including (new for 2014 reports) total enrollment for all tracks/semesters, fully integrated technology details, and breakouts for top 50 overall and top 25 with technology:
With an executive summary including key market shifts, volatility trends and macro analysis, each report provides the 10,000 ft view. And detailed adoption change information for over 300 universities provides a year-round reference for understanding and targeting adoption opportunities based not only on adoption size, but on potential for change based on past behavior.

Campus Planners are invaluable for editorial/marketing work trips, and are fully covered with a TWM
Annual License.
U Georgia Chemistry Campus Planner -
$75 Value
U Washington Math Campus Planner - $75
Value
 Client List
 What our Clients Say
 The TWM Database
 Market Coverage
*From the new General Chemistry 3-Year Market Report

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