RESEARCH & MARKETING ANALYST
CANDIDATE INFORMATION
Contents:
•
Advert text
•
Job Description
•
Candidate Profile
•
Employee Benefits
•
How to apply
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RESEARCH AND MARKETING ANALYST
A full time permanent opportunity has arisen within the Marketing team for a
Research & Marketing Analyst.
Working with the Analysis team you will help to understand our members
(customers) and support decision making through providing market research and
marketing analysis to the business.
Key responsibilities include:
Develop, implement and manage a rolling plan of qualitative and quantitative
member/competitor research.
Manage ad hoc research requests from the business.
Compile and communicate the ‘How Did We Do?’ and ‘Brand perception’ survey
reports throughout the business.
Be responsible for the timely compilation and distribution of feedback from
members to key stakeholders (collected from research and monitoring activities).
Responsible for preparing the data for marketing communications (mailings and
emails). Plan the data strategy to maximise response from the members for the
range of offers within the communication. Analyse the success of offers and
campaigns and improvements for future campaigns.
Produce and document ‘ad hoc’ reporting relating to marketing activities and
members as required by the business.
The successful applicant will have:
-
Sound grounding in consumer research with a broad understanding of
quantitative and qualitative research methods.
Relevant sector experience – market research company, retail or service
sector background.
The ability to interpret and manipulate data to provide meaningful insight for
the business.
Highly developed written and verbal communication skills.
If you are interested in applying, please send an up-to-date CV with a covering letter
to highlight your relevant experience to Andrea Harkness at:
harknessa@thewinesociety.com.
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RESEARCH AND MARKETING ANALYST
Department:
Responsible to:
Analysis Team, Marketing
Member Targeting, Research and Analysis Manager
JOB PURPOSE:
To work with the Analysis team to understand our members (customers) and support
decision making through providing market research and marketing analysis to the
business.
To define, execute and analyse market research using appropriate methodologies to
answer business questions
To provide relevant member selections for marketing activities, and ascertain their
success.
MAIN DUTIES:
Develop, implement and manage a rolling plan of qualitative and quantitative
member/competitor research.
Manage ad hoc research requests from the business.
Compile and communicate the ‘How Did We Do?’ and ‘Brand perception’ survey
reports throughout the business. To suggest and make improvements to ensure that
these stay relevant with useable results.
Be responsible for the timely compilation and distribution of feedback from members
to key stakeholders (collected from research and monitoring activities).
Responsible for preparing the data for marketing communications (mailings
and emails). Plan the data strategy to maximise response from the members for
the range of offers within the communication. Analyse the success of offers and
campaigns and improvements for future campaigns.
Produce and document ‘ad hoc’ reporting relating to marketing activities and
members as required by the business.
KEY SKILLS
Sound grounding in consumer research with a broad understanding of quantitative
and qualitative research methods.
Relevant sector experience – market research company, retail or service sector
background.
Ability to interpret and manipulate data to provide meaningful insight for the
business.
Highly developed written and verbal communication skills.
Self starter
Ability to manage multiple projects and work to tight deadlines.
Team player
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All staff have a responsibility for carrying out their work in a safe manner, reporting any
incidents or problems to the Team Leader and taking all reasonable steps to minimise
risk to both self and others.
Prepared by LB
Date May 2013
The Society reserves the right to vary or amend the duties and responsibilities of the post holder at any time according to the needs of
the Society’s business.
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EMPLOYEE BENEFITS
At The Wine Society we are proud of our benefits package; here are some of the benefits
you could enjoy as an employee:
Holiday
Holiday entitlement varies according to length of continuous service as shown below:
Complete years of
service as of 1st April
Holiday entitlement
(per annum)
0
1-5
6-7
8 -11
12 -14
15 -19
20 plus
23 days
25 days
26 days
27 days
28 days
29 days
30 days
You are also entitled to paid leave for Bank and Public Holidays. The leave period runs
from 1st April to 31st March each year. Employees starting or leaving employment
during the year are entitled to leave proportionate to the number of completed calendar
month’s service during the year.
Pension Plan
The Society offers a Pension Plan to which both employee and The Society contribute.
These contributions are invested by external investment managers to create a fund for
retirement. Contribution Table:
Member
Contribution
3%
4%
5%
6%+
Society contribution for
employees with less than 5
years service
6%
7%
8%
8%
Society contribution for
employees with more than 5
years service
8%
9%
10%
11%
Life Assurance
Life assurance is effective from the start of employment at the rate of four times salary.
Private Medical Insurance Scheme
The Society offers all its employees the protection of a private health insurance scheme
currently operated by BUPA. It is ‘free’ to employees (although it is a taxable benefit)
and you are able to include your partner and/or children at a discounted rate.
Permanent Health Insurance
The scheme, a discretionary benefit since 1st April 1986, is designed to provide the
security of continuing income if sickness or injury results in long-term absence. If an
employee becomes unable to perform their usual job through sickness or accident,
subject to qualification, you will be paid an annual benefit equal to 65% of your predisablement earnings, less the state Single Person's Incapacity Benefit at the current rate.
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Staff Discount
Employees are eligible to enjoy staff discount immediately upon joining! The discount
rate is:
• 20% for table wines
• 10% for spirits, champagne, sparkling wine, fortified wine, accessories
and bin ends and all wines bought in Montreuil
• 50% for storage charges (for which staff must also be members)
Simply Health (formerly HSA)
The Society operates an alternative Health Insurance Scheme through Simply Health.
On joining Simply Health, employees may contribute weekly or monthly to buy health
benefits (e.g. optical, dental and maternity treatment)
Company Sick Pay
Sick pay is dependent on length of service. The table below gives details and is based on
a full time contract. The amount of sick pay is your normal salary less any state or
similar benefits you are entitled to claim.
Length of service
Maximum sick pay during any 12 month period
up to 6 months
First three days no pay - statutory sick pay is
applicable from day 4 of absence
10 days
20 days plus any not taken in year 1
30 days plus any not taken in year 2
10 days for each completed year of service plus
any not taken in the previous year to a total
maximum of 26 weeks
over 6 months up to 1 year
over 1 year up to 2 years
over 2 years up to 3 years
over 3 years
Staff Interest Free Loan Scheme
The loan scheme is intended to allow staff to borrow money for a specific purpose and
for expenditure that would not be classified as part of a regular household budget.
Eligible staff can borrow up to a maximum of 20% or £5,000 which is the greatest.
Sports & Social Club
The Social Club is run on a voluntary basis by employees for employees. A Committee is
elected each year. Those wishing to join are required to fill in an application form
agreeing to a monthly subscription being deducted direct from pay
Childcare Scheme
The Society has a childcare voucher scheme in conjunction with Computershare Voucher
Services. This is to offer employees a scheme whereby part of your total remuneration
can be taken in childcare vouchers.
Typically, on a salary of £20,000 per annum, these benefits would be worth £1,850 per
annum.
Further details on all of the above benefits can be obtained from Human Resources upon
joining The Society.
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HOW TO APPLY
Please submit a comprehensive CV, detailing your most significant achievements,
together with a covering letter that addresses the criteria in the candidate profile. You
should also include details of your current salary package and notice period.
Applications may either be emailed to harknessa@thewinesociety.com or posted to the
address below:
Andrea Harkness
Human Resources Advisor
The Wine Society
Gunnels Wood Road
Stevenage
Hertfordshire
SG1 2BT
Should you have any questions or wish to discuss any aspect of our recruitment process
please contact Andrea Harkness, Human Resources, on 01438 761280.
KEY DATES
Please do let us know in your application of any specific dates that you will be
unavailable.
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