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12/02/2013 10:12
In this opinion section, experts from across the world share a single
strongly-held view or key idea. Submissions are welcome. Articles
should be short, focused, personal and passionate, and may deal
with any aspect of analytical science.
Example: theanalyticalscientist.com/issues/0213/301 or scan below
Features
Feature articles probe and discuss topics in greater depth by
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cross-pollination of concepts between academia and industry over
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The Business section covers all aspects of the production, buying,
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The Profession section is aimed specifically at senior analytical
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In My View
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S
The Upfront section reports on research, personalities, policies
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P
Upfront
1952
Lin
resea
chemical
to the elu
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Audience
At Texere Publishing, we understand that a quality audience database is critical to the success of our advertisers.
To ensure that The Analytical Scientist is received by exactly the right people – decision makers – we have
invested heavily in the development of our audience data and committed ourselves to continued quality.
Our Audience Development Manager has more than 20 years experience in STM publishing and, specifically,
the analytical science sector.
Global digital
circulation
58,750
European print
circulation
21,000
Europe
Geographical
Reach
North And South America
USA 39.93%
Canada 3.66%
South America 3.36%
the
Analytical Scientist
UK and Ireland 10.18%
Germany 8.09%
Spain 4.99%
Italy 4.90%
France 4.62%
Benelux 3.54%
Eastern Europe 3.50%
Scandinavia 3.13%
Switzerland 0.88%
Austria 0.49%
Turkey 0.28%
Portugal 0.27%
Greece 0.25%
Rest Of World
Asia 3.30%
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Middle East 1.40%
Africa 1.20%
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Readers have the following job function
Research & Development 31.64%
Analysis 14.80%
Lab Management 13.62%
Quality Control / Assurance, Validation 9.55%
Teaching 5.90%
Corporate Management 5.66%
Technical Services 5.40%
Manufacturing / Processing 4.32%
Engineering, Design 3.09%
Regulatory 3.05%
Marketing / Sales 2.35%
Purchasing 0.62%
Readers work in the following fields
Pharmaceuticals 24.39%
Environmental 15.49%
Agriculture / Food / Beverage 11.93%
Plastics / Polymers / Rubber 8.17%
Life Sciences 8.04%
Energy / Petrolchemicals / Bio Energy 7.84%
Inorganic / Organic Chemicals 7.12%
Applied Materials Research 5.34%
Forensics / Narcotics 5.14%
Instrumentation Design / Development 3.36%
Medical / Biological / Clinical 3.16%
Readers are employed in the following industries
Private Industry 55.21%
University / College 16.81%
Government 9.80%
Other 5.58%
Research Lab / Institute / Foundation 4.53%
Independent Analytical Lab 3.58%
Medical Center 1.53%
Hospital 1.48%
Utility Company 1.48%
9
Readers use
the following
Techniques
HPLC / UHPLC.................73.57%
LC-MS................................48.29%
Gas Chromatography............46.48%
GC-MS ...............................44.95%
UV/VIS ...............................39.65%
Mass Spectrometry
(MALDI-TOF, MS-MS)....38.85%
Ion Chromatography.............38.05%
Solid-Phase Extraction.........36.75%
Infrared
(including FT-IR & NIRS)... 29.99%
ICP, ICP-MS......................22.73%
Size-Exclusion
Chromatography...................22.59%
Fluorescence..........................20.12%
Atomic (Absorption/
Emission/Plasma).................19.03%
Chiral Chromatography........18.52%
Preparative/Process
Chromatography...................18.23%
Thin-Layer
Chromatography...................16.85%
Affinity Chromatography.......15.18%
Capillary Electrophoresis.......15.18%
NMR/MRI/EPR.................14.09%
Low-Pressure
Chromatography...................13.44%
Supercritical-Fluid
Chromatography...................11.98%
Raman.................................11.69%
X-Ray Analysis....................11.69%
Gel Electrophoresis................11.18%
Flash Chromatography..........9.66%
Supercritical-Fluid
Extraction............................9.01%
Capillary
electrochromatography...........7.55%
Field flow fractionation........7.12%
Other LaserSource Techniques..................5.16%
10
Media Planner
2013 Editorial Calendar
Month
Issue
Publication
Lead Features
Bonus Distribution
January
21/01/2013
1. The Tools Behind Genomics
2. The Analytical Entreprenuers
3. SPME Goes Mainstream
SPIE Photonics West Feb 2-7 (San Francisco)
February
18/02/2013
1. The Science of Art
2. Five Frontiers of Food Analysis
Pittcon March 17-21 (Philadelphia)
March
11/03/2013
1. Future Seperations
2. Why We Do What We Do
Pittcon March 17-21 (Philadelphia) / MRS
Spring April 1-5 (San Francisco) / ACS April
7-11 (New Orleans)
08/04/2013
1. Spot On (Dried blood Spot analysis)
2. The Tools of Proteomics
3. Antimicrobial Abuse
SPIE Photonics Europe April / CMC Strategy Forum
May 6-8 (Prague) / ISCC May 12-16 (Palm Springs)
/ 37th Int Symposium on Capillary Chromatography &
10th GCxGC Symposium May 12-16 (Palm Springs)
13/05/2013
1. Non Targeted is the Target
(Full scan mass spectometry)
2. Fail to Prepare, Prepare to Fail (Sample Prep)
3. Pharma's DBS Dilemma
ASMS June 9-13 (Minneapolis) / Forum Labo
June 4-7 (Paris)
HPLC June 16-20 (Amsterdam)
June
10/06/2013
1. Toying With Athletes (Doping in Sport)
2. The Ins and Outs of Breath Analysis
3.Wisdom From Three Gurus of
the Micro and Nano Scale
HPLC June 16-20 (Amsterdam)
9th Annual Conference of the Metabolomics
Society July 1-4 (SECC Glasgow)
July / August
12/08/2013
1. Forensics
2. Work-Life Balance
3. Switching Between Academia and Industry
Microscopy & Microanalysis Aug 4-8 (Michigan)
BMSS Sept 9-11 (Eastbourne, UK)
September
09/09/2013
1. Mutlidimensional Techniques
2. The Analytical Scientist Awards
MASS SPEC (CASSS) / Biotechnica Oct 8-10
(Hannover)
ILMAC Sept 24-27 (Basel)
October
14/10/2013
1. Environmental Analysis
2. Lab Health and Safety
IICS (CASSS)
CE in Biotech & Pharma Industries (CASSS)
Lab Innovations Nov 6-7 (Birmingham)
November
11/11/2013
1. Biological Applications
2. Be a Better Mentor
MRS Fall Dec 1-6 (Boston)
December
09/12/2013
1. Petrochemicals & Plastics
2. Innovations of the Year
April
May
the
Analytical Scientist
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Webinar Case Study (March 2013)
Geographical Target: Global
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Media Planner
The Analytical Scientist DOLLAR Magazine Rate Card 2013
Magazine (Print + Digital Circulation)
Preferred Positions
Four Color Rates
1x
3x
6x
9x
12x
18x
24x
Outside Back/Cover 4
1,590
Full Page
7,950
7,712
7,473
7,235
6,996
6,758
6,519
Inside Front/Cover 2
1,193
2/3 Page
6,900
6,693
6,486
6,279
6,072
5,865
5,658
Preferred position
795
1/2 Page
6,100
5,917
5,734
5,551
5,368
5,185
5,002
1/3 Page
4,600
4,462
4,324
4,186
4,048
3,910
3,772
1/4 Page
4,000
3,880
3,760
3,640
3,520
3,400
3,280
1/6 Page
3,690
3,570
3,470
3,355
3,240
3,130
3,020
Application Notes (Inside Magazine)
1x
3x
6x
9x
12x
Full Page
4,938
4,789
4,641
4,493
4,345
2x Pages
8,688
8,427
8,166
7,906
7,645
Premium Advertising Options
10,000
1x Full Page advert + 2x Full page Application Notes
11,875
11,950
Cover Tip
11,950
Printed Polybag
POA
Single Sponsored Supplement
POA
For Sterli
and Eur ng
om
planners edia
please
visit the
website
Print Package Deals
1x Full Page advert + 1x Full page Application Note
Bellyband
Magazine - Mechanical Requirements
Ad Sizes
Metric
Imperial
Page Unit
Depth x Width
Depth x Width
Full Page
266mm x 210mm
10.5” x 8.3”
2/3 Page
266mm x 130mm
10.5” x 5.1”
1/2 Horizontal
130mm x 210mm
5.1” x 8.3”
1/2 Vertical
266mm x 100mm
10.5” x 3.9”
1/3 Vertical
266mm x 70mm
10.5” x 2.75”
1/3 Square
130mm x 130mm
5.1” x 5.1”
1/4 Page
130mm x 100mm
5.1” x 3.9”
1/6 Page
130mm x 70mm
5.1” x 2.75”
Full Page
2/3 Page
1/2 Horizontal
1/2 Vertical
1/3 Vertical
1/3 Square
1/4 Page
1/6 Page
Format: All files must be supplied as PDF. Please ensure all fonts are embedded, and that all images used within are CMYK
and at least 300dpi in quality.
Bleed: Please supply with 3mm bleed on all sides.
Live area: All text must be inset at least 5mm on all external edges. On internal edges (i.e. right hand side on a left hand page
advert), we recommend insetting text by at least 10mm, to compensate for any space lost when binding.
the
Analytical Scientist
Media Planne r
The Analytical Scientist DOLLAR Online Rate Card 2013
Website
Run of Site
Targeted
Box
2,050
POA
E-newsletters
Text Adverts
1x
3x
6x
12x
Small Skyscraper
2,250
POA
Product Profile
1,550
1,475
1,425
1,360
Medium Skyscraper
2,500
POA
Application Notes
1,550
1,475
1,425
1,360
Large Skyscraper
3,750
POA
Corporate Profile
1,550
1,475
1,425
1,360
Wallpaper Banner
POA
POA
1,360
Events
1,550
1,475
1,425
Leaderboard
2,500
2,400
2,300
2,200
Skyscraper
2,500
2,400
2,300
2,200
Footer
1,875
1,800
1,725
1,650
Road Block
6,250
6,000
5,750
5,500
Sponsored Survey
Single Sponsored e-Alerts
European
12,500
Application note e-alert
15,000
USA
12,500
Webcast e-alert
15,000
Global
18,750
Collaborated content e-alert
20,000
Custom Survey
POA
Webinars
E-mail list rental
Cost per 1,000
500
Microsites
POA
4 weeks Webcast Promotion
10,000
6 weeks Webcast Promotion
15,000
8 weeks Webcast Promotion
20,000
Online - Mechanical Requirements
1
2
4
3
1. Box 2 . Small Skyscraper
Ad Sizes
Metric
Page Unit
Width x Depth
Box
200 x 200px
Small Skyscraper
200 x 300px
Medium Skyscraper
200 x 600px
Large Skyscraper
200 x 1100px
Wallpaper Banner
Leaderboard
Wide Skyscaper
762 x 90px
160 x 600px
4. Large Skyscraper
3. Medium Skyscraper
Formats and sizes:All ads to be provide as JPG, PNG,
GIF or Flash filetypes, with a maximum size of 45KB.
5. Wallpaper Banner
6. Wallpaper (Left & Right)
13
14
Media Planner
About Us
Richard Gallagher, Editorial Director
Lee Noyes, Publishing Director
Andrew Davies, Chief Executive Officer
Tracey Peers, Chief Operations Officer
richard.gallagher@texerepublishing.com
“I am a researcher by background, specifically an immunologist.
I have a PhD in cell biology and was Wellcome Trust Lecturer
in Immunology at Trinity College Dublin. Since moving into
publishing, I have held a series of high profile editing positions,
including Senior Editor and Office Head at Science / AAAS and
Chief Biology Editor at Nature. Whilst at Nature I negotiated
the publication of the human genome sequence. I moved to the
USA to be Editor-in-Chief of The Scientist and led it to back-toback awards as Magazine of the Year, presented by the American
Association of Business Publications.”
andy.davies@texerepublishing.com
“I’ve been in publishing for 27 years, with the majority of that time
spent in science. Most recently, I was group publisher in Europe
for Advanstar where I led the team to its best-ever performance.
Previously, I was Publishing Director at the Institution of Engineering
and Technology, Europe’s equivalent of the IEEE. There, in addition
to re-launching the organisation’s principle publications, I developed a
newsstand science magazine for young readers, and web TV channels. I
was Science magazine’s first employee in Europe and served as Associate
Director, responsible for advertising sales.”
the
Analytical Scientist
lee.noyes@texerepublishing.com
“I began my publishing career on the sales floor at Trinity Mirror
newspapers. Just a few years later, I joined Advanstar, initially working
within the pharma and medical markets, I found my true calling in the
world of analytical chemistry when I joined LCGC in 2000. Over the
13 years that followed I held roles from senior sales executive through to
associate publisher, and was involved in the inception of successful print
and digital products. As Publishing Director of The Analytical Scientist,
I have the opportunity to work with an outstanding team; together we
have created a portfolio of innovative products that spark discussion,
engage the reader, and generate value for the analytical community.”
tracey.peers@texerepublishing.com
“Most recently, I was the Business Development Director at a global
advertising agency, which had offices in the USA, UK and Germany.
Previously, I was an Associate Director of Science / AAAS, and
worked on the launch of the first full-text scientific journal on
the web—Science magazine. I also created the Eppendorf &
Science Prize in Neurobiology. Additionally, I have worked on
the development of websites and subsequent marketing for a
number of key companies in the life sciences, healthcare and
electronics industries.”
“Our Vision is to produce the most useful, valued and successful print and online media
to engage professionals within key scientific, technical and medical (STM) markets.”
Rich Whitworth, Editor
Frank Van Geel, Scientific Director
Tracey Nicholls, Audience Development Manager
b:13, Web Design and Development
rich.whitworth@texerepublishing.com
“I completed my studies in medical biochemistry at the
University of Leicester, UK, in 1998. To cut a long story short, I
escaped to Tokyo to spend five years working for the largest English
language publisher in Japan. Carving out a career in Tokyo changed
my outlook forever – when seeing life through such a kaleidoscopic
lens, it's hard not to get truly caught up in the moment. On returning
to the UK, after a few false starts with grey, corporate publishers,
I was invited into the colourful folds of Texere Publishing,
where I am spearheading the editorial development of The
Analytical Scientist.”
tracey.nicholls@texerepublishing.com
“I have worked in Audience Development for the past 20 years. I spent
the first 16 years of my career working for Advanstar Communications,
where I became Head of the European Circulation Department. I was
responsible for existing and newly launched BPA-audited magazines,
including chromatography, pharma manufacturing, and ophthalmology.
For the past four years I worked for Rapid News Communications
Group, overseeing the company’s circulation. I was instrumental in
acquiring five BPA audits for magazines aimed at additive manufacturing
and 3D printing, plastics and pharma manufacturing.”
frank.vangeel@texerepublishing.com
“I am the owner of educational website Chromedia. I studied
analytical chemistry (specializing in mass spectrometry) in the
Netherlands and did several years of post-doc work in spectroscopy
with Jim Winefordner at the University of Florida, US. I then
became a science teacher and, later, a publisher in chemistry and
physics related topics. I strongly support the mission; building online
communities is the road to take. We need to strengthen the quality
of analytical chemistry and we need to strengthen our community by
sharing know-how but also by sharing our opinions, vision, and view
of the future.”
“We are a leading web design and development agency based in
Stuttgart, Germany. We currently employ 17 members of staff and
produce a weide range of online content solutions. This includes cutting
edge corporate websites, eCommerce, video production, mobile apps,
SEO and graphic design. We are also leaders in the TYPO3 CMS
interface. Our client list includes the likes of Eppendorf, Hugo Boss,
Siemens, Postbank, Smart Car and many more. We are happy to be
working with Texere Publishing to developing their online content to
be the leaders in their field.”
Texere Publishing Limited, Booths Hall, Booths Park
Chelford Road, Knutsford, Cheshire, WA16 8GS
Tel: +44 (0) 1565 752 883
info@texerepublishing.com
www.texerepublishing.com