Subject Description Form
Subject Code
ITC2014R
Subject Title
Fashion Retailing Principles
Credit Value
3 credits
Level
2
Pre-requisite/
<Co-requisite> /
(Exclusion)
Objectives
Nil
Intended Learning
Outcomes
Upon completion of the subject, students will be able to:
a. Explain the role and functions of retailing in the distribution channel;
b. Relate the elements and roles of marketing, management, sales and
promotion in the retail environment;
c. Compare the various forms of retailing ownership and the different
strategies of traditional and non-traditional retailing;
d. Apply the retailing concepts and theories to analyse and solve
problems in the real world situation;
e. Develop skills in problem solving and communication;
f. Acquire the skills in teamwork;
g. Develop critical and creative thinking in retailing knowledge ;
h. Possess the global outlook and commit to lifelong learning.
Subject Synopsis/
Indicative Syllabus
(I)
The overview of the Fashion Retail Environment
Retail customers
Evaluating the competition in fashion retailing
Channel behaviour
Legal and ethical aspects of retail decision
(II)
Concepts and Theories in Fashion Retailing
Wheel of retailing
Retail life cycle
Scramble retailing
The subject aims to develop the students with an understanding of the
fundamentals in fashion retailing and basic business concepts involved.
(III) Retail Institutions
Retail ownership
Traditional retail format
Non-traditional retail format
Electronic retailing
(IV) Fashion Retail Mix
Retail marketing
Retail promotion
Retail operations
Retail buying
Merchandise management
Retail logistics and information system
(V) Fashion Retail Trends and Strategy
90
Current fashion retail trends and development in global environment
Strategic issues in fashion retailing
Teaching/Learning
Methodology
Assessment
Methods in
Alignment with
Intended Learning
Outcomes
Lectures are structured to deliver core knowledge and concepts while seminars
and tutorials are designed to integrate the learnt theories with practical
application. Case studies analysis, group discussion and presentation will be
employed in the tutorials to develop students’ critical thinking, team working
and communication skill.
Specific
assessment
methods/tasks
%
Intended subject learning outcomes to be
weighting assessed (Please tick as appropriate)
a
b
c



d
e
f
g
h
1. Test
20%
2. Case study
10%






3. Group
Project
20%






4. Examination
50%


Total
100%



Explanation of the appropriateness of the assessment methods in assessing the
intended learning outcomes:
The test and final examination are used for assessing students’ competence
level of knowledge and their ability to analyse the retail business.
Student Study
Effort Expected
The case study and group project requires students to integrate the theoretical
retail knowledge and apply into the retail business world. These will therefore
embrace all the learning outcomes.
Class contact:

Lecture
28 Hrs.

Tutorial/ Studio
14 Hrs.
Other student study effort:
Reading List and
References

Assignments preparation
33 Hrs.

Self study and group work
33 Hrs.
Total student study effort
108 Hrs.
Books
Dunne, Lusch and Carver (2011) Retailing. 7th Ed. Mason, OH: SouthWestern.
Levyand Weitz (2012) Retailing Management. 8th Ed. New York: Mcgraw-hill.
Supplementary
Freathy, P. (2003). The Retailing Book: Principles and Applications. Pearson
91
Education
Diamond, J & Diamond, E. (2008). The World of Fashion. 4th Ed. New York:
Fairchild
Periodicals
Inside Fashion
Women's Wear Daily
Journal of Retailing
Textile Outlook International
92