Optimal Negotiated Transfer Pricing and Its Implications for International Transfer Pricing of Intangibles Peter C. Dawson Stephen M. Miller University of Nevada, Las Vegas University of Connecticut Working Paper 2009-06R January 2009, Revised January 2014 365 Fairfield Way, Unit 1063 Storrs, CT 06269-1063 Phone: (860) 486-3022 Fax: (860) 486-4463 http://www.econ.uconn.edu/ This working paper is indexed on RePEc, http://repec.org Published in revised form as: Dawson, P.C. and Miller, S.M. (2011) ‘Optimal negotiated transfer pricing and its implications for international transfer pricing of intangibles’, Int. J. Intellectual Property Management, Vol. 4, No. 4, pp.239–269. Optimal Negotiated Transfer Pricing and Its Implications for International Transfer Pricing of Intangibles Peter C. Dawson Independent petercdawson@yahoo.com and Stephen M. Miller College of Business University of Nevada, Las Vegas 4505 Maryland Parkway Las Vegas, Nevada, USA 89154-6005 stephen.miller@unlv.edu September 19, 2011 Abstract: Intangibles exhibit zero marginal licensing cost, including cross-border intra-firm licensing of intangibles within a MNC. A MNC may not realize the full profit potential of licensing intangibles intra-firm, however, under suboptimal negotiated transfer pricing schemes. Our negotiated transfer pricing bargaining structure unlocks this potential by producing an optimal transfer price and larger optimal intra-firm licensed quantity. Increased licensing of intangibles intra-firm across borders produces a greater potential tax savings/consolidated after-tax profit gain per unit of transfer price adjustment, creating a context where MNCs feel a greater imperative or incentive to move beyond legal tax avoidance toward evasion. Key Words: Negotiated transfer pricing, licensing intangibles, arm’s length royalty, decentralized decision-making, multinational corporations, international trade, intra-firm trade. JEL Codes: F10, F23; H26; L24; O34. 1. Introduction Thirty to 60 percent of international trade occurs through intra-firm trade between related or controlled divisions of multinational corporations (MNCs) (Guttman 1999; Stanley 2001; Diewert, Alterman, and Eden 2005) at prices, called “transfer prices” (TPs), that are determined within a MNC rather than at arm’s length in an external market. The extent of internal MNC trade creates a substantial opportunity for MNCs to adjust TPs to shift profit earned in high-tax countries to related corporate entities or divisions in low-tax or tax-haven countries. This opportunity, coupled with a MNC’s fiduciary imperative to maximize world-wide after-tax profit, raises governmental concerns about abusive transfer pricing (TPing) practices. In an unpublished federally-funded study of U.S. Customs data, Pak and Zdanowicz (2002) report dramatic over-invoicing of U.S. imports and under-invoicing of U.S. exports, creating an estimated aggregate $53.1 billion loss in U.S. federal tax revenue in 2001 (Diewert, Alterman, and Eden 2005, p. 4; Dorgman 2002). Eden (2003) concludes “empirical evidence for transfer pricing manipulation exists but is not overwhelming” (p. 7), while Diewert, Alterman, and Eden (2004) argue that, in general, the empirical literature on the extent of TPing manipulation proves “mixed” (p. 3). This paper develops an optimal negotiated transfer pricing bargaining structure, and examines the strength of incentives for TPing abuse for tangible versus intangible intra-firm trade from an economic perspective. Under negotiated transfer pricing (NTPing), a concern is the ability of a MNC to create goal congruence without sacrificing division autonomy (Hansen and Kimbrell 1991; Chalos and Haka 1990). Although negotiation may foster greater divisional autonomy for performance evaluation and better integration of divisional and firm profit objectives[,] …these negotiation advantages may be outweighed by bargainer practices such as nontruthful revelation of 2 cost and revenue information (DeJong et al., 1989) and opportunistic behavior by a dominant division (Burton and Obel, 1988). These drawbacks may lead to non-Pareto outcomes for the firm as well as divisional inequities (Ravenscroft, Haka and Chalos 1993, p. 415; italics original). With our alternative, workable bargaining structure, which evaluates division management performance independently of the negotiated transfer price (NTP) for income tax purposes, autonomous divisions face sufficient incentives to select the firm-wide optimal TP (on the arm’s length boundary) as well as the optimal quantity of tangible intra-firm trade. For tangible intrafirm trade, MNCs avoid taxes, but, given identifiable (near) comparable uncontrolled prices, they do not necessarily face powerful incentives to evade taxes. For licensed intangible transfers under NTPing, however, the nature of intangibles creates a larger optimal profit shift for a given tax-rate differential, which strengthens incentives for TPing abuse. Coupled with the typical absence of publicly-available information on (near) comparable uncontrolled license transactions, an intangible’s arm’s length range, therefore, provides an imperfect guideline, a context where incentives for abuse are more likely to materialize. 2. The Core Synthesis Model We develop a core synthesis model to create a common framework within which to review the relevant core papers’ analyses and results. The MNC owns two divisions, one operating in the domestic country (country 1) and the other operating in a foreign country (country 2) (Hirshleifer 1956, 1964; Horst 1971; Bond 1980). Division 2’s operations constitute a wholly-owned and controlled subsidiary of the parent company, incorporated under the laws of country 2. By convention, intra-firm trade flows from division 1 to division 2, reflecting a MNC’s vertical or horizontal integration strategy. Top management maximizes the MNC’s global after-tax profit, subject to regulatory constraints and internal management control limitations. The MNC’s 3 domestic currency-denominated global after-tax profit is E 1 t Π dc Π MNC 1 t1 Π1dc 1 2 fc 2 , (1) where Π1dc is the domestic currency value of division 1’s before-tax profit, Π2fc is the foreign currency value of division 2’s before-tax profit, t1 and t2 are country 1’s and 2’s effective corporate income tax rates, E is the nominal exchange rate defined as foreign currency per domestic currency (which is not assumed to equal 1), and there is no import tariff (Bond 1980). Furthermore, Π1dc P1dc X 11 P12dc X 12 C1dc X 1 , and (2) Π 2fc P2 fcY2 γ2fc Y2 P12fc X 12 , (3) where division 1 produces good 1, X 1 , that sells in country 1, X 11 , and also sells it internationally intra-firm to division 2, X 12 , at a per-unit domestic currency TP of P12dc ( X 1 X 11 X 12 ). Division 1 incurs a domestic currency cost of producing good 1, C1dc . Division 2 uses X 12 as an input in the production of good 2, Y2 , for sale in country 2. Division 2 incurs a foreign currency production cost, γ2fc .1 Division 2 uses X 12 as a variable resource input in its production of good 2, which leads to P12fc X 12 intra-firm input costs (in addition to the variable labor/input costs already included in γ2fc ). Division 2’s before-tax profit, Π2fc , enters top management’s profit-maximizing objective function as Π2dc ( Π2dc Π2fc E ). By convention, division 2 uses one unit of X 12 to produce one unit of Y2 (i.e., 1 If division 2 resells good 1 in country 2 as good 2, division 2’s output is X 2 , and γ2fc equals division 2’s cost of processing good 1 for resale as good 2. 4 Y2 f X 12 X 12 ).2 Division 2 faces a perfectly competitive output market (i.e., P2 fc P2 fc ), a strategic simplification that does not change the qualitative results (Bond 1980, pp. 193-194). No outside market for the intermediate good exists (i.e., X 11 0 ), an assumption relevant to a TPing analysis for the typical MNC.3 Therefore, the core synthesis model (in domestic currency) is Π MNC 1 t1 Π1 1 t2 Π 2 , (1') Π1 P12 X 12 C1 X 12 , and (2') Π2 Π2fc E P2 X 12 γ2 X 12 P12 X 12 . (3') The intra-firm quantity traded depends on the TP (i.e., X 12 X 12 P12 ), which allows division managements, under decentralized decision making (DDM), to choose their respective quantities supplied and demanded (i.e., dP12 dX 12s * C1'' 0 , and dP12 dX 12d * γ''2 0 ).4 The internal market supply and demand curves are illustrated in Figure 1.5 [Figure 1 about here] Under centralized decision making (CDM), X 12 X 12 X 120 , since top management determines the quantity of intra-firm trade. 2 Relaxing this assumption does not alter the quality of the results (Bond 1980, p. 196). 3 Spicer (1988) argues that, for idiosyncratic intermediate goods or for significant transaction-specific human and/or physical capital, internal trade may best promote the interests of the firm. From a broader perspective, a vertical integration strategy involves less MNC use of external markets, if any, to source certain inputs (Eccles 1985, p. 79). Vertical integration reflects anticipated synergistic benefits of integration, including cost savings or productivity enhancements from sourcing from a related or controlled division. Furthermore, MNCs that do not face an external market, and therefore do not face an easily discernible comparable uncontrolled market price, maintain more flexibility to adjust their TP. 4 See Appendix A for these derivations. Figure 1 reflects Hirshleifer’s (1956; 1964) model, except his analysis assumes C1'' ' 0 and γ '2'' 0 . To simplify, we assume linear marginal cost functions. The superscript “0” refers to internal equilibrium. 5 5 3. Centralized Decision Making: The Modified Horst (1971) Solution In Horst (1971), the MNC faces an import tariff or duty, d 2 , in country 2 on the value of intrafirm trade, and is horizontally integrated (i.e., division 2 resells X 12 as its final good 2, which is now X 2 instead of Y2 ). Division 2 produces part of X 2 itself (i.e., X 22 ) with a production cost of C22 , does not incur a processing cost for the portion of good 2 that it imports from division 1 ( γ2 0 ), and sells good 2 in an imperfectly competitive output market. Therefore, Π 2 P2 X 2 C22 X 22 1 d 2 P12 X 12 , (4) where P2 P2 X 2 and X 2 X 22 X 12 . An imperfectly competitive external market for the intra-firm good exists; division 1 sells the intra-firm good to unrelated parties in country 1 as good 1, X 11 , where P1 P1 X 11 . Therefore, Π1 P1 X 11 P12 X 12 C1 X 1 . (5) Equations (1'), (4), and (5) represent Horst’s (1971) original model, which assumes CDM since the quantity of intra-firm trade, X 12 , does not depend on the TP, P12 . Several possible scenarios can underlie a CDM assumption, including: (i) The MNC operates as a traditional neoclassical firm, or “black box,” with no explicit decision-makers or agency relationships, and the “firm” chooses the TP and the quantity of intra-firm trade to maximize Π MNC ; (ii) an owner-operated MNC faces no principal-agent problems, since the owner makes all operating divisions, and the owner chooses both the TP and quantity of intra-firm trade to maximize Π MNC ; or (iii) a MNC’s top management implements a perfect management control system (MCS) that corrects all principal-agent problems, such that division managements choose the TP and the quantity of intra-firm trade that maximize Π MNC . Given the benefits of decentralization, the typical MNC 6 delegates decision-making authority/responsibility to division managements in different countries, such that an agency relationship between top management and division managements exists. For comparison purposes, scenario (iii) best characterizes the CDM assumption. Substitute equations (4) and (5) into equation (1') to produce Π MNC Z P12 X 12 t2 t1 1 t2 d 2 , (6) where Z 1 t1 P1 X 11 C1 1 t2 P2 X 2 C22 . The first-order condition for an optimum yields dΠ MNC Horst dΠ MNC (1971) dP12 dP12 X 12 t2 t1 1 t2 d 2 0 . concludes that when t2 t1 exceeds (7) (falls below) ( 1 t2 ) d 2 , 0 0 and the firm raises (lowers) the TP to the highest (lowest) allowable level. When the home (foreign) country imposes a high enough tax rate (import tariff rate), the firm can “take a beating” on the import duty (home country corporate tax bill) to avoid a relatively high tax bill in country 1 (high import tariff in country 2). The MNC abides by TPing regulations.6 According to Eden (1985), Horst (1971) assumes that the arm’s length price lies in the P1 to C1' range, since “he expected tax and tariff authorities to impose MC1 as an effective lower bound and P1 as an upper bound to P12 ” (p. 19). Booth and Jensen (1977) note that the TP is arbitrary and indeterminate when top management’s profit-maximizing objective is unconstrained, such as by an arm’s length constraint (p. 434). Schjelderup and Sørgard (1997), when modeling Horst (1971), (implicitly) impose an internal 6 Under U.S. TPing regulations in §1.482, a firm must report “arm’s length” income, which conforms to the “arm’s length standard” (§1.482-1(b)(1)). 7 profit constraint to ensure a determinate solution (pp. 278-279).7 Since a MNC cannot deduct losses earned in one country on its tax return in another country, the MNC does not adjust the TP to earn a loss in its high-tax division. Rather, the TP adjusts only until the high-tax division earns zero profit. Booth and Jensen (1977) show that the TP becomes determinate when top management, in general, constrains itself to meet minimum profit levels in each country. Under the assumptions of our simplified core model, we obtain a modified Horst (1971) CDM solution that retains the substance of the relative tax effect, which is dΠ MNC dP12 X 12 t2 t1 0 . (8) When t2 t1 ( t2 t1 ), the MNC chooses the highest (lowest) allowable TP to maximize Π MNC , given its optimal choice of X 120 , where the arm’s length range implicitly constrains the TP.8 4. Decentralized Decision Making: Centralized Transfer Pricing In Bond’s (1980) decentralized MNC, top management chooses the TP (under DDM with centralized transfer pricing, CTPing) and division managements choose the quantity of intra-firm trade (and division output). Bond’s (1980) model contains equations (1'), (2'), and (3') of the core model. Given the centralized TP set by top management, each division responds by choosing its optimal quantity of the intra-firm good. The divisions maximize as follows: Division 1: Division 2: Max 1 t1 Π1 s X 12 Max 1 t2 Π 2 d X 12 1 t1 P12 C1' 0 ; and (9) 1 t2 P2 γ'2 P12 0 . (10) P12 P12 7 Schjelderup and Sørgard (1997) consider a MNC’s transfer pricing under DDM with centralized transfer pricing (CTPing), where division 2 faces oligopolistic competition in its final goods market in country 2. 8 Under U.S. TPing regulations, the arm’s length TP must fall within the interquartile range of prices determined under the best TPing method (§1.482-1(e)). 8 Top management chooses the TP to maximize Π MNC , given known division supply and demand curves.9 Bond (1980) calculates top management’s first-order condition, and evaluates it at the equilibrium TP, P120 : dΠ MNC dP12 0 P12 P12 X 120 (t2 t1 ) . (11) He concludes that when t2 t1 ( t2 t1 ), top management raises (lowers) the TP from P120 to maximize Π MNC . Bond’s (1980) decentralized analysis raises the possibility of a TP within, rather than on, the arm’s length boundary, which produces an interior solution. Top management, constrained by its internal MCS and the associated production incentives, adjusts the TP by less than the maximum allowed by tax law. We extend Bond (1980) to allow the TP to take any value within, or on, the arm’s length constraint (i.e., it can differ from P120 ).10 Like Bond (1980), profit-maximizing division managements under DDM react to changes in the centrally-determined TP by adjusting their respective intra-firm quantities supplied and demanded. The direction of the quantity’s response to changes in the TP depends on whether the MNC operates along division 1’s supply curve or division 2’s demand curve. Given the significance of international intra-firm trade, we assume that top management hires a competent consultant to determine the arm’s length range (if not already known) and, therefore, can and does select a TP on, or within, the arm’s length 9 In Hirshleifer (1956; 1964), perfect information would allow a neutral umpire to choose the internal equilibrium TP, P120 , without an iterative process (refer later to the discussion of Hirshleifer’s (1956; 1964) analysis). 10 In our model, we assume a generalized arm’s length constraint with a lower bound that does not necessarily equal to the selling division’s (i.e., division 1’s) marginal production cost for the intermediate intra-firm good. By contrast, Göx and Schiller (2007) assume a more restrictive arm’s length constraint with the lower bound equal to the selling division’s marginal cost (p. 690). They conclude an interior solution for the transfer price within the arm’s length boundaries, which reflects “the tension between managerial and tax incentives” (pp. 690-692). They do not acknowledge Bond (1980). 9 boundary. Top management’s first-order condition for profit maximization implicitly defines the optimal TP. The total differential of the first-order condition generates the comparative static results as follows: P12* P12 C1 X 12 X 12 ; and t1 CC ' ' (14) ' P2 γ'2 P12 X 12 X 12 P12* , t2 CC where (15) 2 2 '' ' ' ' CC t1 1 X 12 C1'' t2 1 X 12 γ2 2 X 12 t2 t1 0 .11 When the MNC operates along the supply (demand) curve, division 1’s (2’s) first-order condition for division profit maximization, P12 C1' 0 ( P2 γ'2 P12 0 ), holds. The following tax conditions also hold when the MNC operates along the supply (demand) curve: t1 t2 ( t1 t2 ).12 The slope of ' the supply (demand) curve is assumed to be positive (negative); X 12 X 12s ' 0 ( X 12d ' 0 ). In internal equilibrium, the MNC operates at the intersection of division 1’s supply curve and division 2’s demand curve, satisfying each division’s first-order condition as well as the tax condition that t1 t2 . When t1 t2 , the comparative static results, which correspond to Bond’s (1980) conclusion, reduce to P12* t1 X 12 CC 0 and P12* t2 X 12 CC 0. (16) When t1 t2 , the MNC operates along the internal supply curve, and the comparative static 11 See Appendix A for a derivation of the sign of CC. 12 See Appendix A for a derivation of the tax conditions. 10 results reduce to ' P2 γ'2 P12 X 12 X 12 P12* X 12 P12* 0. 0 and CC t1 CC t2 (17) When t1 t2 , the MNC operates along the internal demand curve, and the comparative static results reduce to ' ' P12* X 12 P12* P12 C1 X 12 X 12 0. 0 and t2 CC CC t1 (18) We conclude, more generally, that whether t1 t2 or t1 t2 the sign of equation (14) is always negative and the sign of equation (15) is always positive.13 The signs of the comparative static results do not depend on differences in organization structure (i.e., CDM versus DDM). Their magnitudes probably differ, however, because a decentralized MNC’s top management may not select the highest or lowest TP allowed by tax law. Baldenius et al. (2004) extend Hirshleifer’s (1956) domestic-firm model to the MNC, where a MNC’s divisions face different tax rates, effectively reproducing Bond’s (1980) analysis and interior solution for the transfer price.14 “The optimal single transfer price balances the conflicting goals of tax minimization and efficient resource allocation” (Baldenius et al. (2004), p. 592). Like Bond (1980), they assume DDM with CTPing. In addition, they consider the cases where (i) division 1 sells the intermediate intra-firm good to the outside market, and (ii) the MNC “decouples” the transfer price for “managerial performance evaluation purposes” from that used for “tax reporting purposes” (p. 593). Their analysis assumes no outside market for the 13 Dawson (1999) shows that the qualitative results hold for general functional-form supply and demand curves (pp. 97-100, 108). 14 Baldenius et al. (2004) do not acknowledge Bond (1980). 11 intra-firm good.15 In their model, however, the decoupling assumption is trivial, because they assume that no principal-agent problem exists between top management and division managements: Throughout this paper, we take it as given that divisional managers seek to maximize the after-tax income of their divisions. While this specification appears quite descriptive, it is ad hoc within our model. In effect, we suppress moral hazard problems that generate an explicit conflict between divisional managers and the overall corporate objective. In future research it would be desirable to embed our framework into an explicit principal-agent model… (Baldenius et al. 2004, p. 594; italics original). At this point, we question the validity of their results under their decoupling (and inter-company discounts) assumption(s).16 Baldenius et al.’s (2004) results assume that division managements respond to the CTP by adjusting their respective division’s intra-firm quantities, such that lessthan-optimal intra-firm trade occurs. Since they assume that no principal-agent problems exist between top management (representing corporate objectives) and division managements, division managements always choose the firm-wide optimal intra-firm quantity regardless of the transfer price. Under CTPing, top management sets the transfer price on the arm’s length boundary to minimize taxes, while division managements set the optimal intra-firm quantity: both choices maximize the corporate after-tax profit objective. When correctly applied, Baldenius et al.’s (2004) assumption of no principal-agent problems (or, equivalently, that a 15 Baldenius et al.’s (2004) outside intra-firm goods market case does not materially differ from the case without an outside market, since they effectively decouple the transfer price in the form of internal discounts. Internal discounts eliminate the link between the outside market price and the internal transfer price for performance evaluation purposes. They agree: “the use of so-called intracompany discounts leaves flexibility for calculating internal transfer prices that differ from … external arm’s length prices” (p. 600; italics original). 16 Baldenius et al (2004) state, “For both cost- and market-based transfer pricing, we conclude that an internal transfer price set equal to the arm’s length price will generally result in inefficiently low intracompany transfers. The optimal cost-based transfer price is a weighted average of the pre-tax unit cost and the most favorable arm’s length price. When the intermediate product is sold to external parties, we find that internal transfers should be subjected to intracompany discounts, relative to the market price that also serves as the arm’s length price” (p. 608). 12 perfect MCS alleviates incongruent objectives) would produce the modified Horst (1971) solution. Achieving the optimal solution does not require a decoupling of the transfer price from division management performance evaluations. Without a principal-agent problem, division managements always select the optimal intra-firm quantity of trade at any CTP that is set, for tax purposes, to meet the arm’s length standard. 5. Optimal Negotiated Transfer Pricing CTPing presumes that top management possesses perfect (or at least very good) information about its divisions (i.e., it knows each division’s reaction function) so that it can choose the optimal TP and quantity of intra-firm trade (Hansen and Kimbrell 1991, p. 84). Adopting a decentralized corporate structure copes with the agency costs associated with “impacted information” (Williamson 1975) at the division level. As Hansen and Kimbrell (1991) note, top management’s “limited and untimely access to local information and cognitive limitations are key reasons why firms decentralize!” (p. 84).17 Furthermore, NTPing is common practice (Vaysman 1998; Emmanuel and Mehafdi 1994; Chalos and Haka 1990; Eccles 1985; Price Waterhouse 1984; Tang, Walter, and Raymond 1979; Wu and Sharp 1979; Vancil 1978). Therefore, we relax the CTPing assumption. The existing literature concludes that no TP resolves the conflict between goal congruence and division autonomy (e.g., Hansen and Kimbrell 1991, p. 79). We show that, under a tractable bargaining structure, a firm-wide optimal solution, which we refer to as the modified Horst (1971) CDM solution, can occur. 17 Göx and Schiller (2007) suggest that the standard economic model of transfer pricing, which ties to Hirshleifer (1956), “does not provide a convincing theory of decentralization because coordinating a divisionalized firm by means of transfer pricing offers no visible advantage over a centralized organization with mandated trade” (p. 692). That is, should top management possess the local division information necessary to select the “right” transfer price, it should select the optimal transfer price under CTPing and “simply instruct the divisions to implement the optimal production policy instead of coordinating their activities by a transfer pricing mechanism. In other words, the model does not provide a sufficient theoretical explanation for a decentralized organization” (p. 674). On the contrary, Hirshleifer (1956, 1964) assumes that top management lacks complete local division information. 13 The Domestic Divisionalized Firm Facing Equal Tax Rates Hirshleifer (1956; 1964) modeled a domestic divisionalized firm facing an identical corporate profit tax rate in each state or region where it operates. Therefore, in equation (1'), t1 t2 . Under DDM, division managements choose the TP through negotiation (i.e., NTPing) and the quantity of intra-firm trade (and division output).18 Under Hirshleifer’s (1956; 1964) assumption of equal tax rates, P120 equals the domestic firm’s profit-maximizing TP, where, at P120 , the following maximizing conditions (Hirshleifer 1964, p. 31) hold: 1. Division 1: P12 C1' , 2. Division 2: P12 P2 γ'2 , and 3. Firm-wide: X 12s X 12d X 12 .19 No guarantee exists that autonomous divisions will choose the optimal NTP and intra-firm quantity of P120 and X 120 , however. Division managements may exploit their internal (monopolistic or monopsonistic) market power. To overcome potentially dysfunctional effects, Hirshleifer (1956, 1964) suggests a “neutral umpire” (or “auctioneer”) to facilitate the TP negotiations through an iterative process. Even though a neutral umpire aims to minimize the exercise of internal market power, rational divisions possess an incentive to misinform the neutral umpire “in the hopes of achieving a more favorable price” (Hirshleifer 1964, p. 32). Under conditions of imperfect information, top management chooses a TPing rule, or bargaining 18 Some papers mischaracterize Hirshleifer (1956) as assuming CTPing (e.g., Baldenius 2008, p. 225). 19 At P120 , we encounter “marginal cost pricing for the intermediate product”, since the TP equals division 1’s marginal cost, C1' , which Hirshleifer (1956) clarifies by noting “the sum of the divisional marginal costs equal to price (in the perfectly competitive case) or marginal revenue (in the imperfectly competitive case) in the final 14 structure (e.g., a neutral umpire), that intends to lead autonomous divisions to choose P120 (and, thus, X 120 ). Hansen and Kimbrell (1991) analyze a domestic divisionalized firm’s ability to achieve an efficient level of intra-firm trade under NTPing. Unlike Hirshleifer (1956; 1964), they assume top management has complete information about division operations, but, because it “does not possess the cognitive capability to process the information on a timely and accurate basis” (p. 82), it delegates authority over operating decisions to division managements. Division managers know division 1’s marginal cost function (i.e., internal supply curve) and division 2’s net marginal revenue function (i.e., internal demand curve)20, know that a potential joint benefit exists through cooperation in the negotiations (p. 87), and know how to process the relevant information efficiently and effectively. “The difference between the optimal profits and the achieved profits of the two divisions is a [potential] joint benefit” (p. 85). Hansen and Kimbrell (1991) conclude that rational division managers, who “possess sufficient information” (p. 81), will select the firm-wide optimal intra-firm quantity of trade (and final output) without “any intervention of the central authority” (p. 81). Weak rationality ensures that, not only do they cooperate when they expect to earn a higher division profit (and a higher performance-based compensation payment) than they would without cooperation, they cooperate even when they expect to earn exactly what they would without cooperation.21 Hansen and Kimbrell (1991) do not form a conclusion or make an assumption with respect to how the NTP is determined within market” (p. 175) (i.e., C1' γ'2 P2 ). Also, division 2’s marginal cost, γ'2 , equals division 2’s net marginal revenue, P2 P12 . 20 Knowledge of the internal supply and demand curves gives division managements the capability, although not necessarily the incentive, to choose the optimal quantity of intra-firm trade. 21 In other words, the “concession limits” define the bounds of the “negotiation set” (p. 86). 15 the negotiation set. Implicit in their analysis, we believe, is the assumption that the TP will be selected in a fair manner. The TP provides “the mechanism used to assign the cooperative gain to each division” (p. 87), meaning that it is used for both performance evaluation and tax reporting purposes. Since tax rates are equal for the domestic divisions, the TP allocates the joint gain in division profit without adversely affecting—through adverse intra-firm trade/production incentives—the firm’s overall after-tax profit. Vaysman (1998) extends Hansen and Kimbrell (1991) to include private division information and a bargaining structure that includes top management intervention to select the TP (i.e., CTPing) should a negotiation impasse occur at (or before) the end of the negotiation period. The TP calculates division profits for financial, tax reporting, and performance evaluation purposes. Divisions earn at least their reservation division profit (and, correspondingly, managers receive at least their reservation performance-based compensation) to ensure that they do produce and conduct intra-firm trade. Presumably, these reservation levels are their conflict payoffs—the division profit they would earn without cooperation. Assuming incentive compatibility, Vaysman’s (1998) upper bound on profits is quantitatively equivalent to the profits earned by a MNC with the modified Horst (1971) result.22 We question the content of Vaysman’s (1998) private division information assumption because, although division managers possess private information not known to other division managers, they do know the other division’s relevant information. That is, each knows division 1’s supply curve and division 2’s demand curve, which is the information needed to select the 22 A “centralized decision-making scenario [is] used to compute the upper bound on profits” (p. 373) by hypothesizing an “incentive-compatible direct-revelation mechanism” (p. 355), which is characterized by division managers truthfully reporting all private information to top management (pp. 355, 356). 16 optimal quantity of intra-firm trade, X 120 .23 Vaysman’s (1998) “asymmetric information” assumption (p. 354, footnote 2) may not differ from Hansen and Kimbrell’s (1991) information assumption. We also question the assumption of “extensive-form negotiations” (p. 372) “over the transfer price” (p. 358) where the “manufacturing manager is induced to reveal all private information before bargaining begins” (p. 372).24 It may be redundant, since, by prior assumption, each division already knows the relevant cost and revenue information. Further, we question Vaysman’s (1998) assumption that centralized intervention in the event of a negotiation impasse is necessary to guarantee cooperation. If, as Hansen and Kimbrell (1991) assume, division managers are weakly rational, then division managers (weakly) prefer to cooperate even when they expect to earn their conflict payoff. With Vaysman’s (1998) assumption that negotiation impasse leads to no intra-firm trade, no final good production, and no division profit (and probably a loss), Hansen and Kimbrell’s (1991) weak rationality becomes strict rationality. That is, when faced with zero performance-based compensation, division managers would strictly prefer to cooperate and receive at least some performance-based reward.25 Impasse in Vaysman’s (1998) analysis leads to no production/sales, which can also lead to layoffs and/or division shut down, bringing a manager’s base compensation to zero as well, further supporting a strict preference for cooperation and production. Alternatively, when negotiation impasse interrupts intra-firm trade, a vertically integrated MNC can allow division 2 to source inputs from the outside market (to fulfill its final good sales orders), and, therefore, 23 Vaysman (1998) assumes that “The firm’s accounting system records realizations of costs and revenues” (p. 353) and “makes them available to all parties” (p. 354). 24 Vaysman (1998) uses “a particular extensive-form scenario … to analyze the process of manager’s negotiation over the transfer price” (pp. 357-358) because the “Accounting literature does not provide empirical evidence on the exact nature of bargaining that takes place in negotiated transfer-pricing arrangements” (p. 358). He adopts “the buyer-offer extensive form to represent the bargaining that takes place over the transfer price” (p. 359). 17 division 2’s supplier-switching costs can make it strictly preferable to cooperate when it expects to earn its conflict payoff. Moreover, Vaysman (1998) rules out the need for central intervention to guarantee cooperation by making the explicit assumption that “whenever an agent is indifferent between various actions, the agent selects the action preferred by HQ” (p. 354). Hansen and Kimbrell (1991) and Vaysman (1998) do not include how the perceived fairness of the negotiated TP can affect a domestic divisionalized firm’s overall profit. In their analyses, the TP does not affect the firm’s overall (before- or after-tax) profit, so the TP can divide the joint profit gain (if any) without distortion. But, what determines the NTP? Is the process fair? “[M]anagers believe they are being treated fairly when they receive rewards that they believe are commensurate with their contribution to the company” (Eccles 1985, p. 270). If (as we assume below) bargaining outcomes predominantly reflect relative bargaining abilities or positions, no guarantee exists that both division managers will view the NTP as fair. Division 1’s (2’s) management responds to an unfairly low (high) NTP by reducing the intra-firm quantity supplied (demanded), thereby reducing the intra-firm quantity and final good output below their firm-wide optimal levels.26 Including fairness considerations could undermine resource efficiency.27 In Hansen and Kimbrell (1991) and Vaysman (1998), divisions first cooperate in their negotiations to select the optimal firm-wide quantity of intra-firm trade, X 120 . The NTP then 25 We implicitly assume that each division expects to be profitable under a production scenario, so that performancebased compensation is relevant. 26 Although not specifically modeled in our basic analysis, division 1 (division 2) could reduce the quality of the intra-firm product (its marketing efforts or expenditures) if division managers view the negotiated TP as unfairly low (high), which would contribute to a lower division 2 sales volume. Vaysman’s (1998) productivity parameter, zi, which is a shift parameter, could capture these effects. 27 Kachelmedier and Towry (2002) consider the issue of fairness. They conclude “…expectations of fairness-based price concessions do not survive actual negotiations when participants negotiate over a computer network with no 18 allocates the joint gain in combined division profit (if any) given X 120 . This sequence may not be rational, however. Assuming that top management wants to alleviate dysfunctional negotiation behavior, we characterize DDM by the delegation to division managements’ the authority to choose the intra-firm quantity and TP, and to determine the sequence in which they select those variables. Division managers do not agree to select the intra-firm quantity first. Given the binding and enforceable nature of the negotiation agreement, the relatively weaker-bargaining division management cannot renege on its intra-firm quantity agreement in the event of an unfair NTP. For example, if division 2 experiences a relatively weaker-bargaining position, the NTP will exceed the equilibrium TP, and, therefore, it will pay more than what it views as a fair price for the intra-firm good. As such, it will maximize its division profit, given the unfairly high NTP, by selecting a quantity of the intra-firm good demanded up along its internal demand curve, a lower quantity than equilibrium. Since it stands to receive the greatest share of the cooperative gain, the relatively stronger bargaining division will not challenge the decision sequence of TP followed by intra-firm quantity because it will not want to forgo the opportunity of a joint gain. In a dynamic, period-after-period bargaining game, this rational behavior should become more evident in subsequent periods, given an unfair outcome in the first period. The MNC Facing Unequal Tax Rates Halperin and Srinidhi (1991) extend Hansen and Kimbrell (1991) to the international case with different tax rates. Like Hansen and Kimbrell (1991) and Vaysman (1998), they assume divisions know each other’s cost and revenue information. Halperin and Srinidhi (1991) consider the case of an explicit endogenous arm’s length constraint, either determined by the Resale Price Method or Cost-Plus Method, which the MNC could adjust through a change in its intra-firm communication other than bids, asks, and acceptances. …outcomes reflect fairness-based price concessions when 19 quantity (and output). This extension is beyond the scope of this paper, however. We assume an (implicit) exogenous arm’s length constraint. Halperin and Srinidhi’s (1991) scenario with no arm’s length constraint, however, is relevant here. Under an implicit arm’s length constraint with an exogenous upper and lower bound, Halperin and Srinidhi’s (1991) no arm’s length constraint case is as follows. Division managers cooperate to select the equilibrium quantity of intra-firm trade, X 120 , based on complete knowledge of cost and revenue functions, binding and enforceable agreements, and preferences that are unresponsive to the process of negotiation (presumably, an unfair negotiation process does not change preferences). The NTP allocates the joint gain (if any) in combined division profit. Complete knowledge of each division’s reaction function gives division managements the ability, but not necessarily the incentive, to cooperate and select the optimal intra-firm quantity and TP. The NTP depends on division managers’ relative negotiating strengths, so there is no guarantee that the NTP will fall on the upper or lower arm’s length boundary. Since the NTP determines both taxes and bonuses paid, the MNC cannot maximize total after-tax profits. In other words, the finding in Halperin and Srinidhi (1991) does not achieve the modified Horst (1971) CDM result. Halperin and Srinidhi’s (1991) decentralized MNC may not achieve resource efficiency (i.e., internal equilibrium) either. Like Hansen and Kimbrell (1991) and Vaysman (1998), Halperin and Srinidhi (1991) do not incorporate the disincentive effects created by a perceived unfair NTP that reflects bargaining abilities rather than divisions’ relative contributions or valueadded to the firm. Not only will a MNC’s after-tax profits fall below the modified Horst (1971) profit due to a NTP determined by bargaining power (and, therefore, not necessarily on the arm's participants negotiate in a face-to-face setting with unrestricted communication.” (571). 20 length boundary), but also a perceived unfair NTP can reduce the quantity of intra-firm trade too. A suboptimal NTP simultaneously reflects unequal bargaining positions and the associated unfairness to one division’s management. An Alternative Approach Our NTPing model builds upon the strengths of Hansen and Kimbrell (1991), Vaysman (1998), and Halperin and Srinidhi (1991). We consider a decentralized MNC’s ability and incentives to achieve the modified Horst (1971) solution assuming (1) the existence of private division information between division managements, (2) a recognition by divisions that a positive-sum game exists, (3) the NTP reflects relative bargaining abilities (Halperin and Srinidhi 1991), (4) unfair NTPs can adversely affect a division manager’s incentives, and (5) the NTP does not allocate the joint gain in division profit. Our material departures from Hansen and Kimbrell (1991), Vaysman (1998), and Halperin and Srinidhi (1991) include assumptions (1), (4), and (5). The MNC faces different effective international tax rates, division management performance-based compensation depends on division profit (where division manager utility directly relates to compensation), division managements have private information about their respective division’s operations and market (including private information about their costs and revenue functions), divisions play a positive-sum game in their negotiations, and a negotiation impasse at (or before) the end of the bargaining period triggers a default TP (e.g., last period’s NTP) or a centrally-determined TP (i.e., CTPing). Under DDM, division managers retain the authority to reduce their quantity of intra-firm trade should they face an unfavorable NTP. Under the conventional assumption that taxable income and performance evaluation depend on the NTP, Hansen and Kimbrell’s (1991) decentralized domestic firm achieves an optimal firm-wide quantity of intra-firm trade. Under the same assumption, Halperin and 21 Srinidhi’s (1991) MNC’s NTP minimizes the MNC’s global tax payments and divides the joint gain in combined division profit, probably leading to a sub-optimal NTP, because no guarantee exists that a NTP based on relative bargaining positions will fall on the upper or lower arm’s length boundary. By contrast, the NTP is not a sharing mechanism for the joint gain (or loss) in our bargaining structure, so it does not affect division profit and performance-based compensation. The optimal NTP only minimizes the MNC’s global tax liability (subject to an exogenous arm’s length constraint). When relative bargaining power determines the NTP, it can adversely affect manager morale, effort, and productivity.28 Solutions to this agency-cost problem include, for example, Choi and Day’s (1998) conclusion that top management can address the tradeoff between tax avoidance and management incentives by using incentive compensation based on multiple performance measures. In our NTPing model, division management performance evaluation depends on division performance evaluation profit, which is not calculated using the NTP. This removes the NTP as a source of agency costs and suboptimality. In a bargaining structure that separates the NTP and performance evaluation decisions, the modified Horst (1971) CDM solution obtains. Other agency costs may remain (e.g., agency costs associated with how the firm allocates the joint gain between divisions), but they do not reflect the NTP. The form of the allocation mechanism, which division managements may or may not view as fair, is not critical to our analysis.29 28 When top management cannot observe division managements’ behavior and effort perfectly and division managements receive their reward based on division profit, top management’s task of coordination within the firm proves more complicated because its “desire to use the TP to minimize the MNC’s global tax liabilities may encourage slack effort by its subsidiaries’ managers” (Donnenfeld and Prusa 1995, p. 231). “[I]f a [transfer pricing] method is chosen to give an advantage for tax purposes, then the use of the results of subsidiary operations for performance evaluation of managers may yield unfair results, causing managerial conflict and morale problems. This potential conflict between the transfer pricing method chosen and a fair performance evaluation is a primary concern in the MNC” (Borkowski 1992, p. 174) 29 Baldenius (2008) considers the domestic divisionalized firm’s investment disincentives that may associate with top management’s cooperative gain allocation mechanism. Ex ante division investment in relationship-specific 22 Private Information We assume private division information between division managements (and between divisions and top management) concerning each division’s respective cost and revenue functions, reaction (supply and demand) functions, and other relevant operating information and markets. Divisions may truthfully share this private information with each other, if faced with adequate incentives to do so. Division managements possess common knowledge and publicly-available information, including information publicly-available within the MNC (e.g., their negotiations generate a positive-sum). Division managements exhibit bounded rationality, but exercise due diligence when making management decisions to operate their divisions competently. Bargaining Structure Top management implements the following bargaining structure, which motivates division managements to negotiate the TP and quantity of intra-firm trade (and the sequence in which they are negotiated) to maximize the combined after-tax division profit and, thus, the joint gain in after-tax division profit. Division managements also negotiate a split of the joint gain (or loss). The motivation to cooperate to maximize the joint after-tax division profit reflects a combination of assumptions: (1) Performance evaluation depends on division profit, (2) performance evaluation does not depend on the NTP30; (3) division managements are rational; (4) division managements negotiate the TP and quantity of intra-firm trade (as well as the sequence of their decisions); (5) division managements know that negotiations take place in a positive-sum investments may prove suboptimal, creating underinvestment or a “hold-up problem.” That is, division managements expect that they will share the cooperative gain from future transfer price negotiations based on an unfair mechanism (e.g., relative bargaining positions rather than each division management’s relative contribution to the cooperative gain). In contrast, we assume that the previous periods’ investments and the resulting effects are exogenous (i.e., implicit in the ceteris paribus assumption). 30 In Baldenius et al.’s (2004) terminology, the transfer price for division management performance evaluation is “decoupled” from the transfer price reported to the tax authorities for income tax purposes. 23 game;31 (6) the length of the bargaining period is limited; and (7) negotiation impasse triggers the use of CTPing or a default TP. Optimal NTPing Assumption 2 ensures that the NTP does not cause agency costs that relate to the fairness of the NTP. Under these seven assumptions, cooperation dominates a negotiation impasse and a cooperative solution obtains. If a negotiation impasse triggers CTPing, top management chooses a non-equilibrium TP (i.e., P12Cent P120 ) inside the arm’s length boundary, which leads autonomous division managements to select a sub-optimal, non-equilibrium quantity of intrafirm trade (i.e., X 12Cent X 120 ) (Bond 1980; our analysis above).32 With cooperation, division managements negotiate a TP, P12Neg , at either the upper or lower arm’s length boundary (a boundary solution), since this maximizes the joint gain in after-tax division profit that they share, ceteris paribus. They choose the highest (lowest) allowable NTP when t1 t2 ( t1 t2 ), ceteris paribus, which equals the upper (lower) arm’s length boundary.33 They also choose X 12Neg X 120 because it maximizes the joint gain in after-tax division profit that they share, ceteris paribus. 31 Hansen and Kimbrell (1991) suggest three reasons why division managements know that negotiations are positive-sum: “(1) the role of a central authority in supplying information; (2) the expectation that a responsible divisional manager will gather information about his operating environment; and, (3) open communication which will likely lead to an exchange of information that, in turn, will lead to a mutual recognition of a joint benefit (in support of this notion, well documented examples of collusion among competing firms in open markets must be considered)” (p. 96). 32 If last period’s NTP is the default for negotiation impasse, and it happens to equal this period’s equilibrium TP, the divisions will achieve an internal equilibrium quantity. The internal equilibrium TP is not the optimal TP (it is neither on the upper nor lower arm’s length boundary). If last period’s NTP happens to equal this period’s optimal TP (i.e., on the upper or lower arm’s length boundary), the quantity of intra-firm trade will be less than optimal. 33 Since we do not assume identical firms and/or identical tangible products, the exogenous arm's length range that depends on data for comparables does not necessarily relate, in a predictable manner, to the subject MNC's internal equilibrium TP (or the cost and revenue functions that underlie it). The arm's length range probably straddles the subject MNC's internal equilibrium TP in many cases, assuming a fairly good set of comparable companies and/or comparable products are used to estimate the arm's length range (e.g., see the horizontal dashed lines in Figure 2). The quality of our results is unaffected by this assumption. 24 Complete Information Not Required Although each division management possesses private information, the existence and knowledge of the positive-sum game (reinforced by a strictly inferior negotiation impasse profit) produces the incentive for division managements to cooperate and share relevant information truthfully, information that allows them to select the equilibrium intra-firm quantity of trade and a NTP on the arm’s length boundary. Notice that, unlike Hirshleifer (1956; 1964), Hansen and Kimbrell (1991), Halperin and Srinidhi (1991), and Vaysman (1998), an optimum result in our model does not depend on complete information between division managements. Under incomplete or private information, division managements, in pursuit of their economic self-interest, cooperate and truthfully reveal to each other their respective reaction functions, other relevant operating and market information, and share TPing studies prepared by outside experts (if not already shared). Dikolli and Vaysman’s (2006) analysis, which relates to the information assumption, extends Vaysman (1996; 1998) by modeling TPing in a domestic divisionalized firm in the perfect versus imperfect information technology (IT) cases. In the perfect IT case, (i) division managers communicate all local knowledge to top management costlessly and instantaneously and (ii) top management completely understands and acts upon this information costlessly and instantaneously (p. 208),34 while, implicitly, (iii) division managements have a costless and instantaneous ability to learn all relevant local information and to articulate that information effectively and efficiently.35 In the imperfect IT case, division managers cannot “freely and instantaneously transfer all local information to HQ” (p. 209). Imperfect, or “coarse,” IT is 34 Implicit is top management has the ability to fully absorb and process all information reported to it costlessly and instantaneously. 25 defined as the “limitations of the firm’s formal and informal information systems when transferring local divisional knowledge to top managers” (p. 204), or the limitations of the “knowledge-transfer systems” (p. 205). They explain that In any large firm, local managers have private information— superior knowledge of local conditions, business processes, and potential cash flows. Other parties in the firm rely on local managers’ reports, but there are two important problems with this. First, a local manager may distort information; if truthful reports are desired, top management must provide appropriate incentives. Second, transferring local knowledge may be costly—it may be difficult or impossible for the local manager to fully describe the precise links between local information, the multitude of local decisions, all of the available information, and the potential cash flows. And it may be difficult or impossible for other parties in the firm to quickly understand and act upon the local manager’s reports (p. 204). We reasonably presume that improved knowledge transfer technology would facilitate the transfer of a greater quantity of information, reflecting the size of a particular information set of a given quality. Their model focuses on the “size of the reporting set” (p. 210). The quality of information conveyed or transferred to top management depends on division managements’ human capital (i.e., the ability of division managements to learn and to articulate a given set of local information to top management). We question the relevance of coarse IT. Even if communication technologies and information reporting systems become perfect, Dikolli and Vaysman’s (2006) human capital assumptions (ii) and (iii), reflecting human nature and natural limitations, are probably irrelevant in the near future. The quality component of managerial human capital will not likely approach perfection. That is, the limitations in (ii) and (iii) continue to exist under perfect IT. Furthermore, in the international context, the informational constraints within the decentralized firm are 35 They say, “…in the extreme ‘perfect-IT’ case, it is possible for the local manager to quickly and costlessly report 26 greater. Dikolli and Vaysman (2006) appear to agree.36 Therefore, we question the meaningfulness of their analysis in both the domestic and international cases. Nevertheless, if our analysis is correct, the effect of improved IT may not affect the modified Horst (1971) solution. Recall that we do not require complete information to obtain the optimal modified Horst (1971) solution in our model. Allocation of the Joint Gain Bargaining outcomes probably reflect each party’s relative bargaining power (Chalos and Haka 1990; Chatterjee and Samuelson 1987; Abdel-Khalik and Lusk 1974; and Dupuch and Drake 1964). Thus, division managements’ relative bargaining strength or position determines the allocation of the joint gain. This assumption is not critical to our analysis, however. To consider fairness, top management could, as part of its authority to determine management compensation, calculate each division’s share of the joint gain using the known37 internal equilibrium TP, P120 . Nevertheless, the NTP remains on the upper or lower arm’s length boundary because that price (along with X 120 ) maximizes the combined after-tax division profit, and thus the joint gain (if any) in combined after-tax division profit that divisions share. Autonomous divisions divide the joint gain (loss) using another method, not involving the NTP. For performance evaluation purposes, top management enters into its division management compensation software a measure on everything of local economic relevance” to top management (p. 204). 36 “…firms with the following characteristics are more likely to prefer negotiated transfer pricing: (i) understanding divisional operations requires specialized education or training; (ii) divisional operations are physically located far from the headquarters; (iii) divisional operations are quickly-changing environments requiring rapid responses; (iv) lack of sophisticated enterprise-resource-planning (ERP) systems; and (v) large firm size” (p. 228). 37 This assumes that top management knows division managers’ revealed costs/revenues through the MNC’s accounting system. In that case, division managers could not successfully misinform top management. 27 of division profit that adjusts for the negotiated allocation of the joint gain (loss).38 If divisions view the negotiated split as unfair, this will not change the fact that a NTP on the arm’s length boundary is optimal for (unequally-positioned) bargainers in our model. Tax Law Compliance Compliance with tax law requires that the decentralized MNC choose the NTP on, or within, the arm’s length boundary, but not outside it. By selecting a NTP on the arm’s length boundary, the MNC’s global tax burden is legally minimized (i.e., tax avoidance) while not evading its tax responsibility. The MNC reports each division’s before-tax (i.e., taxable) arm’s length profit on its tax return in each country (and/or on a consolidated tax return) using the NTP. 6. Licensing Intangible Assets Intra-Firm MNC intra-firm transfers of intangible assets are extensive. Such transfers, arguably, constitute the most important aspect of MNCs’ internal trade, because "Wealth and growth in today's economy are driven primarily by intangible (intellectual) assets" (Lev 2001, p. 1) (i.e., much of the market value of modern firms comes from the use of intangible assets). Nonetheless, “little research addresses transfer pricing for intangibles” (Johnson 2006, pp. 339-340). To our knowledge, four papers directly analyze the economics of TPing for international intra-firm transfers of intangible assets: Horst (1973), Halperin and Srinidhi (1996), Boos (2003), and 38 A MNC may use the same TP for performance evaluation and tax purposes because of the resources needed to implement a dual set of accounting books and the increased likelihood of a (or scrutiny in an existing) tax audit (Czechowicz et al. 1982, p. 61). With our bargaining structure, a second set of accounting books is not needed (See Appendix B). Baldenius et al. (2004) agree that using a different price for performance evaluation risks “…the possibility that multiple transfer prices” (p. 592) may lead the tax authorities “…to subpoena internal records in case of transfer-pricing disputes [, where] Discrepancies between transfer prices used internally and those used for tax purposes could then become evidence in legal proceedings with the tax authorities” (p. 598). To alleviate this possibility, Baldenius et al. (2004) assume that “…the firm has identified a range of allowable arm’s length prices …. [that would be successfully] justified to the tax authorities as based on an acceptable transfer-pricing method and a supporting set of data on comparables” (pp. 594-595). This is consistent with our model’s assumption that the MNC determines the arm’s length range, which is exogenous, and the MNC does not set its transfer price outside that range. 28 Johnson (2006).39 The Nature of Intangibles An intangible asset transfer can involve a license grant of the right to its use, or its outright sale and transfer of ownership. We focus on the license of division 1’s intangible asset(s) intra-firm to division 2. Intra-firm licensing of intangibles reflects a centralized ownership strategy, where both legal and beneficial ownership lies with one company in a controlled group (as opposed to a joint, or distributed, ownership strategy, where one company holds legal ownership but both companies share beneficial ownership) (Adams and Godshaw 2002). A licensing strategy provides the greatest opportunity for a MNC to shift profits, because when several companies within a controlled group legally own separate intangibles (or separate baskets or blocks of intangibles), “exploitation within the group is by way of a myriad of cross-licenses between operating companies” (Adams and Godshaw 2002, p. 77). In addition, the number and total (dollar) value of cross-licensed intangibles makes the TPing analysis complex and burdensome for tax authorities to audit, thereby creating a lower probability of a tax audit or an irrefutable tax adjustment in an audit. Lev (2001) notes that intangible assets incorporate partial excludability and nonrivalry. By their very nature (i.e., many are knowledge-based assets), the mere possession of an intangible asset does not necessarily exclude third parties from also possessing and using it. Methods exist to exclude third parties from using one’s intangible asset, most notably enforceable legal protection afforded by patents and property rights. Many firms adopt informal 39 In related work, Kopits (1976) estimates the loss in tax revenues generated by abusive TPing practices with respect to intra-firm royalties and license fees by U.S. firms operating, through direct investment, in several industrialized and less developed host countries using 1968 data. Also, Grace and Berg (1990) examine cost sharing of R&D expenses within the MNC to shift profit. 29 measures to protect their intellectual property and intangible assets, such as keeping them a trade secret, making it difficult for competitors to extract usable information through reverse engineering, and requiring employee confidentiality agreements. Still, such means erect imperfect barriers to free use. Expecting an unduly rapid dissemination of proprietary intangibles, firms also seek to create competitive advantages through lead time, the learning curve, and marketing strategies. These strategies foster company and brand loyalty to create barriers to the effective marketing and sale of third-party products that use their intangible assets. Intangible assets also are nonrival in consumption. Nonrival intangible assets entail a zero or negligible marginal cost of producing each additional unit, however measured, of the intangible (Di Tommaso, Paci and Schweitzer 2004). Once division 1 incurs the fixed (or sunk) R&D cost of creating an intangible asset, the intangible exists and the right to its use can transfer to division 2 with zero (or negligible) marginal production cost to division 1 (Lev 2001). The size of the R&D investment that creates the intangible does not affect the marginal cost and, therefore, does not affect the NTP and intra-firm quantity of trade. Literature Review Horst (1973) considers a transfer of a tangible product that embodies division 1’s intangible asset. In the ordinary course of business, however, division 1 does not transfer to division 2 the right to exploit commercially the intangible asset, except, as is customary in the sale of a product, to identify the product feature, trademark, or trade name to market and sell the product. No intra-firm royalty payment is applicable under the arm’s length standard, since rights to the intangible asset do not transfer to division 2 (Reilly and Schweihs 1998, p. 472).40 By contrast, 40 Typically, for tangible products with product differentiation created by a valuable intangible feature, the wholesale price exceeds that of non-differentiated substitute goods. The final 1993 U.S. TPing regulations in 30 this section considers intra-firm licensing. Although Horst (1973) focuses on different issues, he recognizes “the ‘public good’ nature of technology” (p. 81). Halperin and Srinidhi (1996) analyze how TP determination under three U.S. TPing methods for intangibles influences a MNC’s ability to achieve resource efficiency.41 They assume CDM, however, while our analysis assumes DDM. Boos (2003) analyzes a MNC’s international TPing for intra-firm licensed intangibles under the assumptions of CDM and complete information. Boos (2003) concludes that we cannot determine the unconstrained intra-firm royalty rate, but the MNC chooses the highest (lowest) allowable royalty rate when t1 t 2 ( t1 t 2 ), which is the modified Horst (1971) CDM result. Boos (2003) assumes, however, positive marginal costs for producing each unit of a public good intangible, including a cost-influencing intangible (such as a new process technology, pp. 44-46) and a demand-influencing intangible (such as a new product technology or a marketing intangible, pp. 49-50).42 The nature of public good intangibles, however, typically involves zero marginal cost. Johnson (2006) considers TPing for intangibles under DDM, focusing on the effects of different internal TPing policies on the efficiency of each division’s R&D investment decision. §1.482-3(f) “include an express statement that imbedded intangibles will not be considered a transfer of the intangible if the controlled purchaser does not acquire any rights to exploit the intangible, other than the right to resell the tangible property under normal commercial practices” (Mogle 2001, p. 8-22). 41 Under §1.482.4(a), the calculation of an arm’s length royalty for intangibles may use one or more of four TPing methods: The Comparable Uncontrolled Transaction method (§1.482-4(c)), the Comparable Profits method (§1.4825), the Profit Split method (§1.482-6), or unspecified methods (§1.482-4(d)). 42 In Boos (2003), the variable cost of producing a new process technology is V(T): “The costs of producing the technology T are V(T) where δV/δT 0 , δ 2 V/δ 2 0 ” (p. 45). The variable cost of producing a new product technology or a marketing intangible is V(M) (p. 49). Boos simplifies by assuming “trademark M as [the] reference intangible for both [a] technology and marketing intangible” (p. 49). Presumably, comparable to a new process technology, δV/δ M 0 (pp. 49-50). 31 Johnson (2006), however, focuses on the intra-firm sale of intangibles rather than their intra-firm license.43 Intra-Firm Licensing of Intangible Assets This section considers the relative strength of a MNC’s incentives to choose a TP for intangibles outside the arm’s length boundary. An important part of this analysis involves the nature of intangibles. For any given intra-firm quantity of an intangible asset licensed to division 2, division 1’s marginal cost of supplying the intangible asset under license equals zero. This assumption, combined with our NTPing bargaining structure, produces an extraordinary result. A MNC earns a higher after-tax profit licensing its intangible(s) intra-firm because, not only do divisions negotiate a TP on the arm's length boundary, they negotiate the equilibrium quantity of intra-firm trade at a much larger quantity than for a commensurate quantity of tangibles. With intra-firm goods or service trade, P12 equals the price-per-unit of the intra-firm good or service, X 12 , that division 2 uses in its production and sale of the final good, Y2 . When intra-firm trade involves a licensed intangible asset, P12 equals the royalty-per-unit of the intrafirm intangible asset, X 12 , used by division 2 in its production and sale of the final good, Y2 . Since, in practice, it is difficult to measure the quantity, X 12 , of the licensor’s intangible asset actually used by the licensee, the typical royalty links to the quantity of the final good sold, Y2 . Further, to better reflect the marginal increase in market power or profitability enjoyed by the licensee through its use of the licensor’s intangible asset, typically the royalty base equals the 43 Johnson (2006) assumes that the intra-firm intangible transfer reassigns ownership, as indicated by various references to the seller and buyer (rather than to a licensor and licensee) and to the initial and final owner. Johnson assumes that the purchase price takes the form of a royalty rate because U.S. tax law favors using a royalty rate for transfers of intangibles (p. 345, footnote 13). Presumably, she refers to §1.482-4(f)(1). 32 licensee’s sales revenue, P2 Y2 . We assume that the royalty applies to 100 percent of division 2’s sales revenue, P2 Y2 (which accrues separately from its sales of other products). Without the license, division 2 would not produce or generate sales receipts for the specific final good.44 The total royalty payment per period, R , equals the royalty rate, r12 , times the royalty base, P2 Y2 : R r12 P2 Y2 . The royalty-per-unit of the final good sold by division 2 equals r12 P2 , which also equals the TP (i.e., P12 r12 P2 ). By convention, we assume that each unit of the final good is produced using one unit of the intangible: Y2 f X12 X12 . Thus, the royalty-per-unit, r12 P2 , reverts back to the royalty-per-unit of the intangible asset used by division 2, X 12 . With P12 r12 P2 , equations (2’) and (3’) become Π1 r12 P2 X 12 C1 X 12 and (2'') Π2 P2 X 12 γ2 X 12 r12 P2 X 12 , (3'') where X12 X12 r12 P2 X12 r12 ; P2 X12 r12 . Due to the nonrival nature of an intangible asset, division 1’s marginal cost of producing additional units of the intangible asset under license, however measured, equals zero (i.e., C1' 0 ) and remains zero at every quantity of the intangible asset licensed (i.e., C1'' 0 ). Figure 2 illustrates this with a horizontal internal supply curve for the intangible asset that is located on the quantity axis. The intangible asset’s past and ongoing R&D costs, as well as any maintenance 44 If the intangible is a design or new product technology, the new product feature may make an existing product more useful to, and therefore in higher demand by, consumers than the existing product without the new feature. As an improved product feature on an existing product that replaces the old product feature (as in the case assumed here), division 2 would pay a royalty based on the new product’s sales revenue. It can also continue to sell the product without the new feature, for which it would not pay a royalty. P2 Y2 then equals division 2’s incremental sales revenue above its sales of the product without the licensed intangible. 33 costs (such as annual patent fees), remain fixed and do not vary in relation to the quantity of the intangible asset licensed (or in relation to the royalty base, licensee sales revenue). Division 1’s supply curve, which reflects its marginal cost, intersects the demand curve at a TP of zero (refer to r12 P2 in Figure 2). At this TP (and the implied royalty rate, r120 0 ), the 0 0 , is significantly larger than will optimal quantity of intangible asset licensed intra-firm, X12 occur with a positive-sloped supply curve. The tax authorities still constrain the TP to lie within a positive arm’s length range (e.g., as illustrated by the two horizontal dashed lines in Figure 2), t1 t 2 -tosuch that CTPing will produce an inefficient quantity of intra-firm trade within the X12 t1 t 2 X12 range (in Figure 2). Under the MNC’s optimal internal TPing policy, NTPing, our bargaining structure creates sufficient incentives for division managements to agree to a NTP at either the upper or lower arm’s length boundary, and to select the optimal quantity of intra-firm 0 trade, X12 . Comparing intra-firm intangible licensing with tangible intra-firm trade, the lawful MNC shifts a larger before-tax profit from one country to another for a given change in its TP, ceteris paribus. For example, regarding a change in the NTP from the upper to the lower arm’s length boundary (i.e., a switch of country 1’s tax rate from lower to higher than country 2’s), the value of the profit shift to division 2 equals the area ACDF in Figure 2, while the value of the profit shift for tangible goods trade equals area ABEF.45 For intangible asset licenses, the larger (dollar) profit shift for a given (dollar) TP adjustment (or for a given tax rate differential) gives tax authorities in high-tax countries good reason for concern about the potential for TPing 45 By contrast, if the bargaining structure requires using the NTP for both tax returns and performance evaluations, relative division bargaining (or market) power will likely lead to a NTP within the arm’s length boundaries, which will lead decentralized division managements to select a lower-than-equilibrium quantity of intra-firm trade under license, at the point where the NTP intersects division 2’s demand curve (in this example). 34 abuses. If we adopt the conventional assumption that the NTP facilitates both tax reporting and performance evaluation, the MNC would not obtain the potential benefits arising from an intangible's zero marginal cost. With performance evaluation separated from the NTP, however, autonomous divisions choose both an optimal NTP and intra-firm quantity. A licensed intangible's zero marginal cost becomes markedly more relevant to MNCs when they have the ability to achieve the modified Horst (1971) outcome, an ability provided by our bargaining structure. [Figure 2 about here] When a MNC perceives the arm’s length range to be a guideline, rather than a strict constraint, it estimates the probability of a tax audit (or a tax adjustment in an audit) along with the potential tax savings when deciding if, or by how much, to violate the arm’s length constraint (Kant 1988). In theory, our (implicit) arm’s length constraint is fixed but, in practice, it may appear to include soft boundaries. The probability of audit (or tax adjustment in an audit) relates inversely with the inexact nature of arm’s length TP determination (as well as the disinclination of tax enforcement). Given the inexact nature of the valuation and determination of the arm’s length TP for intangibles, more room exists to adjust the TP than for tangible goods trade, which affords a wider arm’s length range in practice. Practitioners know that the relative abundance of comparable uncontrolled transactions makes the determination of the arm’s length range for tangible goods fairly concrete, and also know that the relative lack of comparable uncontrolled license agreements for licensed intangibles makes the estimated arm’s length range for intangibles inherently less reliable and, thus, subject to greater challenge and compromise (which allows more flexible arm’s length range boundaries). In general, less reliable arm’s length price estimates cause taxpayers to perceive a lower probability of audit (or adjustment when audited) 35 for a given deviation from the soft arm’s length range. And, for given incentives to practice TPing abuse, a weaker arm’s length constraint increases the likelihood of abuse, ceteris paribus. Our NTPing analysis shows that MNCs experience a greater incentive to violate the arm’s length range when transferring intangible assets intra-firm under license. For a given tax rate change (or tax rate differential across borders), the larger quantity (or value) of intra-firm trade for intangibles raises the potential tax savings for each (dollar) TP deviation outside the arm’s length range, strengthening the incentive and potential for TP abuse.46 A perceived weaker arm’s length constraint will release that potential. Tax authorities may desire to audit a greater number of intra-firm intangible asset transactions, and to invest greater resources to train tax audit specialists to identify and audit TPing abuses associated with controlled intra-firm intangibles transactions. When applying our model in practice, the binding arm’s length constraint assumption may be relaxed somewhat for intangibles. In practice, the type of intra-firm transfer (i.e., tangible or intangible) can affect the nature of the arm’s length range. With tangible products, the availability of comparable (or near-comparable) uncontrolled transactions and prices, as well as the more visible and understandable link between the price of tangible products and their underlying determinants, make the estimation of the arm’s length range relatively transparent. Practitioners hired by MNCs cannot easily move the arm’s length constraint, using alternative TPing methods or applying a given TPing method in a different way, or select a TP outside a given arm’s length range. With intra-firm intangible licenses, a reliable arm’s length range for the royalty rate proves more difficult to estimate, due to the typical lack of access to privately kept comparable (or near-comparable) license agreements, the lack of comparability (or near- 46 Governments also experience a greater incentive to engage in tax competition. 36 comparability) of publicly-available license agreements (due to the inherently diverse nature of proprietary intangible assets, or intangible asset differentiation), and the less visible and understandable link between the price of intangible transfers and its fundamental determinants. Subjectivity plays a larger part in royalty-rate determination and less agreement exists about the arm’s length range, such that in practice the arm’s length range that tax authorities estimate provides a guideline and not necessarily a binding arm’s length constraint. Not only are practitioners more willing to move the arm’s length range based on the less precise nature and lower reliability of estimating the arm’s length range for intangibles, MNCs probably are more willing to take a chance on selecting a TP outside a given (guideline) arm’s length range. 7. Summary Under our NTPing bargaining structure, the modified Horst (1971) CDM outcome emerges irrespective of an equitable or inequitable joint profit gain allocation mechanism. Even under an allocation mechanism that depends on bargaining power where the divisions wield extremely unequal bargaining powers, the relatively stronger-bargaining division management faces an incentive to offer a concession that makes the relatively weaker-bargaining division’s performance evaluation profit at least as much as its non-cooperative performance evaluation profit. Our bargaining structure, including a separation of performance evaluation from the NTP decision, provides that incentive. By unlinking the NTP decision from the division management compensation equation, even under incomplete information a decentralized MNC can achieve the higher after-tax profits equivalent to the modified Horst (1971) CDM outcome. The separation of performance evaluation from the NTP decision creates the incentive to select the firm-wide optimal solution (i.e., a NTP on the upper or lower arm’s length boundary, and the equilibrium intra-firm quantity). In their negotiations, division managers face sufficient 37 economic incentives to truthfully share cost and revenue information, giving them the ability to make firm-wide optimal decisions. Had we adopted Hansen and Kimbrell’s (1991) and Vaysman’s (1998) assumption that the firm evaluates division management performance based on the same division profit used for tax reporting, the modified Horst (1971) solution would not obtain. When the NTP depends on relative bargaining positions, no guarantee exists that the NTP will lie on the arm’s length boundary. Further, in contrast to Halperin and Srinidhi (1991), resource efficiency (i.e., an equilibrium intra-firm quantity) would not necessarily occur either, since fairness comes into play when the NTP depends on bargaining abilities rather than a division’s actual economic contribution to the MNC’s after-tax profit. The relatively weakerbargaining division, whose quantity decision would be binding, would maximize its division profit by selecting a lower-than-equilibrium quantity of intra-firm trade, given an unfair NTP. Should the MNC adopt a fairer mechanism to allocate the joint gain (e.g., one that will produce an allocation consistent with the equilibrium TP), the modified Horst (1971) result would not occur because the NTP—being determined by relative bargaining ability—would not necessarily lie on the arm’s length boundary. For intra-firm licensing of intangibles under our bargaining structure, we find a greater incentive for MNCs to practice abusive TPing for intangibles than for a commensurate quantity or value of tangibles (as well as a greater incentive for governments to engage in tax competition). When zero marginal cost associates with supplying/licensing additional units of an intangible, the optimal (i.e., internal equilibrium) quantity of intangible intra-firm trade exceeds that for tangible intra-firm trade, ceteris paribus. Therefore, for a given national tax rate differential, MNCs confront a larger potential tax savings for each unit of TP adjustment, creating a stronger incentive to select a NTP outside the arm’s length boundary. This incentive, 38 coupled with the inexact nature of valuing intangibles and their arm’s length TPs (royalties), implies that, in practice, TPing abuse for intangible transfers probably exceeds that for tangible transfers by a significant amount. Therefore, TPing for intangibles is expected to be a prominent issue for tax authorities, which becomes all the more important as a large portion of international trade occurs through intra-firm transfers, with an increasing portion involving intangible assets. References: Abdel-Khalik, A. 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Markets and Hierarchies: Analysis and Antitrust Implications. New York: The Free Press. Wu, Frederick H., and Douglas Sharp. 1979. An Empirical Study of Transfer Pricing Practice. The International Journal of Accounting 14: 71-99. Appendix A: Division Reaction Functions: Division 1’s and 2’s first-order conditions are dΠ1 dX 12s P12 C1' 0 and dΠ2 dX 12d P2 γ'2 P12 0 . (A1) The total differential of these first-order conditions provide the slope of division 1’s supply and division 2’s demand curve: X 12s ' dX 12s X 12d ' dX 12d d P2 d P2 1 0 , or '' 1 C 1 '' 2 γ d P2 0 , or dX 12s d P2 C1'' 0 , and dX 12d γ''2 0 , (A2) where C1'' 0 and γ''2 0 . 43 Centralized Transfer Pricing (CTPing) Comparative Statics: The total differential of top management’s first-order condition is [AA] dt1 [BB] dt2 [CC] dP12 0 . (A3) Solving produces dP12* dP* BB AA and 12 , dt2 CC dt1 CC (A4) ' AA P12 C1' X 12 X 12 , where ' X 12 , BB P2 γ'2 P12 X 12 and ' ' CC 1 t1 2 X 12 X 12 C1'' P12 C1' X 12'' 1 t2 2 X 12' X 12' γ''2 P2 γ'2 P12 X 12'' . 2 2 Given the assumption of profit-maximization, the second-order condition holds (i.e., CC 0 ). '' With linear supply and demand curves, CC must be negative: With X 12s '' X 12d '' X 12 0, 2 2 ' ' ' CC 2 X 12 t2 t1 C1'' X 12 t1 1 γ''2 X 12 t2 1 . With increasing marginal costs (i.e., γ''2 0 , C1'' 0 ), 0 t1 1 , 0 t2 1 and t1 t2 ( t1 t2 ) when the MNC operates along the X 12d ( X 12s ) curve, CC 0 . Tax Conditions: When operating along division 1’s supply curve, top management’s first-order condition is X 12 P γ P X 2 ' 2 12 ' 12 X 12 Given 0 t1 1 and 0 t2 1 , 1 t2 . 1 t1 1 t2 0 , 1 t1 (A5) ' which means P2 γ'2 P12 X 12 X 12 0 . We ' 0 when the MNC operates along the supply curve, which also know P2 γ'2 P12 0 and X12 44 means P γ P X ' 2 2 12 ' 12 X 12 . Therefore, 1 t2 1 , and 1 t1 t1 t2 . When the MNC operates along division 2’s demand curve, top management’s first-order condition is ' P12 C1' X 12 X 12 X 12 We know 1 t2 0 , which means 1 t1 1 t2 . 1 t1 ' P12 C1' X 12 X 12 0 . We also know P12 C1' 0 and ' X12 0 when the MNC operates along the demand curve, which means Therefore, (A6) P 12 ' C1' X 12 X 12 . 1 t2 1 , and t t . 1 2 1 t1 Appendix B: Bonuses and Taxable Income: The joint gain in division after-tax profit is JG 1 t1 1C 1 t2 2C 1 t1 1NC 1 t2 2NC , MNC 1 t where 1 1 t 1 NC 1 C 1 (B1) CAT 1 t2 2C MNC (C is cooperative; CAT is cooperative after-tax) and NCAT 1 t2 2NC MNC (NC is non-cooperative; NCAT is non-cooperative after- tax). The cooperative solution is P12Neg P12UB or P12LB , and X 12Neg X 120 . The non-cooperative solution is P12LB P12CTP P12UB , P12CTP P120 , and X 12CTP X 120 . Top management calculates division management bonuses, without discrimination, using the same function f as follows: B1 f 1PE and B2 f 2PE . (B2) 1PE and 2PE are performance evaluation profits, which equal JG JG 1PE 1 t1 1NC MNC and 2PE 1 t2 2NC 1 MNC . (B3) 45 1 equals division 1’s (division 2’s) negotiated share of the joint gain 0 1 , and 1NC and 2NC equal the non-cooperative before-tax and before-bonus profits. Division managers communicate to top management the negotiated allocation of the joint gain, , which top management enters into its management compensation software to calculate management bonuses. Division management bonuses, B1 and B2 , do not feedback to cause an adjustment to 1C , 1NC , 1NC , or 2NC , which are fixed at the end of the accounting period. Therefore, performance evaluation profits, 1PE and 2PE , are also fixed at the end of the accounting period, once the negotiated profit split, , is determined and fixed through negotiation. Top management calculates division before-tax (i.e., taxable) profits for its financial statements and income tax returns as follows: 1CFin 1C B1 and 2CFin 2C B2 . (B4) Division managements’ base salaries already appear in operating expenses that are used to calculate 1C , 1NC , 1NC , and 2NC . The MNC’s after-tax financial profit is CFin 1 t1 1C B1 1 t2 2C B2 .47 MNC 47 (B5) NCFin 1NCFin 1NC B1 , 2NCFin 2NC B2 , and MNC 1 t1 1NC B1 1 t2 2NC B2 . 46 Figure 1: Hirshleifer (1956; 1964) ($) C1' γ '2 P2 s C1' X12 Curve P120 d P2 γ '2 X12 Curve γ '2 0 X12 Figure 2: (Quantity) TPing for Intangibles γ '2 ($) P2 A B C F E D r12 P2 0 t1 t 2 X12 r12 P2 *t t r12UB P2 r12 P2 *t t r12LB P2 1 1 2 2 t1 t 2 X12 0 X12 (Quantity) s C1' X12 Curve d P2 γ '2 X12 Curve Possible Arm’s Length Range 47