INTERNATIONAL CORPORATIONS
MANAGEMENT
dr inż. Edmund Pawłowski
Poznan University of Technology
Faculty of Management Engineering
POZNAŃ - 2014
Elaborated by : dr Edmund Pawlowski, Faculty of Management Engineering, Poznan University of Technology
Programme
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1. Management System of the Corporation and its domestic and international context
• 1.1. Management system: components and levels
• 1.2. International context
• 1.3. Management levels
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2. International Strategies
• 2.1. Components of an international strategy
• 2.2 Developing international strategies
• 2.3. Levels of international strategies
• 2.4. Corporate strategy
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2.5. Business strategy
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Strategic orientation
Development policy
Foreign market entry strategy
Competition strategies
2.6. Functional strategies
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3. Organizational structures of International Corporations
• 3.1. Types of organizational structures and applications in international business
• 2.2. Evolution of organizational structures of international corporations
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5. Managing International Business Operations
• 5.1. International marketing problems
• 5.2. International operations management
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6. Organizational Design for International Business
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7. Case studies
• 6.1. Small company entering foreign market
• 6.2. Global company – strategy, organizational structure, supervision
Elaborated by : dr Edmund Pawlowski, Faculty of Management Engineering, Poznan University of Technology
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References
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Peng M.W. Global Business, South Western Cengage learning Inc., Mason, USA, 2009
Rugman A.M., The Oxford handbook of international business, Oxford University Press, 2009
Cullen J. B., Parboteeah P., International Business. Strategy and Multinational Enterprise, Routledge, 2009
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Ajami R. A., Cock K., Gooldrat G. J., Khambata D., International Business. Theory and Practice., M.E. Sharpe, Inc, New
York, 2006
Ball D.A., McCulloch W.H., International Business. The Challenge of Global Competition, Irwin, Chicago,1996,
Branowski M., Pawłowski E., Trzcieliński S., Przedsiębiorstwo międzynarodowe. Wydawnictwo Politechniki Poznańskiej,
Poznań 2013
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Certo C.S., Modern Management, Prentice Hall, New Yersey, 1997,
Boody D., Paton R., Management. An Introduction, Prentice Hall, London, 1998,
Fonfara K., Gorynia M., Najlepszy E., Schroeder J., Strategie przedsiębiorstw w biznesie międzynarodowym.,
Wydawnictwo AE w Poznaniu 2000,
Griffin R.W., Pustay M.W., International Business. A Managerial Perspective., Addison Wesley Publ. Co., 1996,
Hollensen S., Global Marketing. A Market – Responsive Approach, Prentice Hall, London, 1998,
Onkvist S., Shaw J.J., International Marketing. Analysis and Strategy, Prentice Hall, London, 1997,
Mescon Michael H., Bovee Courtland L., Thill John V., Business Today, Prentice Hall, London, 1999,
Kotler P., Armstrong G., Sauners J., Wong V., Principles of Marketing, Prentice Hall, London, 1999,
Koźmiński A.K. Zarządzanie międzynarodowe. Konkurencja w klasie światowej., PWE, W-wa 1999,
Nohria N., Ghoshal S., The Differianted Network. Organizing Multinational Corporations for Value Creation, Jossey-Bass
Publishers, San Francisco, 1997,
Rozkwitalska M. Zarządzanie międzynarodowe, Difin, W-wa 2007
Rymarczyk Jan., Internacjonalizacja przedsiębiorstwa, PWE 1996,
Rymarczyk Jan., Internacjonalizacja i globalizacja przedsiębiorstwa., PWE 2004
Sowa K. Strategie konkurencji korporacji ponadnarodowych, Difin, w-wa 2006
Wheelen T.L. Hunger J.D, Strategic Management and Business Policy. Entering 21 st Century Global Society, Addison
Wesley Longman, 1998
Elaborated by : dr Edmund Pawlowski, Faculty of Management Engineering, Poznan University of Technology
3
specialization
of managers
Advisors
to managers
Line structure
Temporary
teams
Decisions making
by board
Size of organization
Functional
Departmentization
Task structure
Departmentalization
by
division
Matrix structure
Board structure
Participation
in decision
making
Functional
concentrated
division
structure
Divisional structure
,
Structure of
team chains
Complexity of organization and changibility of
environment
Functional structure
Line – staff structure
Hybrid structures
,
Source: based on A. Stabryła (1991, p. 21)
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Elaborated by : Edmund Pawlowski, Faculty of Management Engineering, PUT, Poland
EVOLUTION OF ORGANIZATIONAL STRUCTURES
AGILE
EFFECT
ENVIRONMENT
turbulent
4
complexity of
MIS
complex
lost of control
point 3
MATRIX
PROJECT
TASK
INTERNAL
STRUCTURES
2
1
VIRTUAL
NETWORK
FRACTAL
HIGH
EXTERNAL –
OPEN
ARCHITECTURES
DIVISIONAL
LOW
LINE –STAFF
simple
stable
LINE staticmechanistic
STRUCTURE
complexity of Executive
adaptationorganic
system
5
Structural evolution of international operations
strategic
importance
and complexity
of international
operations
Product
structure
Hybrid
structure
Geographical
structure
Functional
structure
Global
structure
Matrix
structure
Ad hoc
exporting
1
Functional
Dpt.
structure
2
Internatinal
Division
3
Global Corporation
4
5
stages
Source: own work based on Hollensen (1998), Griffin, Pustay (1996)
Elaborated by : Edmund Pawlowski, Institute of Management Engineering, PUT, Poland
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