2016 MUD HERO SPONSORSHIP PACKAGE
CANADA’S LARGEST OBSTACLE MUD RUNNING SERIES
T O R O N T O • M O N T R E A L • O T TAWA • H A L I FA X • W I N N I P E G • A L B E R TA
MUDHERO.COM • TORONTO MONTREAL OTTAWA HALIFAX WINNIPEG ALBERTA • 1
6km • 16+ OBSTACLES • 6 ALL CANADIAN MUD RUNS
What is Mud Hero?
With over 70,000 participants nationally,
Mud Hero is Canada’s most popular
obstacle running series.
Waves of 500 participants start every 30
minutes, resulting in a constant flow
of participants and energy that last
throughout each event weekend.
The experience is further enhanced with
a pre-event warm-up, a highly anticipated
Mud Bash After Party, and a very engaged
digital community that remains active
year-round.
While other obstacle runs are
about enduring pain, Mud Hero
is about outrageous fun for
participants of all levels.
2016 Schedule
Market
• Ottawa • Montreal
• Halifax
• Winnipeg
• Red Deer
• Toronto NORTH
• Toronto ULTRA
Date Audience*
June 3/4/5 13,000
June 25 10,000
July 9 9,000
July 23 8,000
August 5/6/7 18,500
August 27 9,000
August 28 3,000
*Includes a 20% estimated spectator attendance
MUDHERO.COM • TORONTO MONTREAL OTTAWA HALIFAX WINNIPEG ALBERTA • 2
6km • 16+ OBSTACLES • 6 ALL CANADIAN MUD RUNS
Delivering exposure for your brand
MUDHERO.COM • TORONTO MONTREAL OTTAWA HALIFAX WINNIPEG ALBERTA • 3
6km • 16+ OBSTACLES • 6 ALL CANADIAN MUD RUNS
Partnership
Opportunities
Whether it is done as an individual or a group,
Mud Hero is an unforgettable participant
experience and a unique opportunity to
bring brands and products to life.
Partnerships are custom designed to support
your specific brand objectives. Opportunities
include:
• C
ustomized integration into the Mud
Hero experience - e.g. Dedicated
on-site activity / element (Branded
obstacle)
• L
ogo inclusion opportunities - start archway, finish lags, main stage, registration
area and throughout the venue at each
Mud Hero event
• Integration of brand marks - Participant
shirts, event bibs, posters, flyers, sponsor
banners, website, YouTube videos, etc.
• F
eatured through on-site prizing and
promotions, online contesting, PA
announcements, e-newsletters, etc.
• Promotional booth onsite
• S
ampling - 70,000 participants and
20,000 spectators
• Inclusion in Media & PR communications
• Lead Generation
• H
ospitality at events (e.g. Complimentary
entries)
National Partnership Opportunities
range from $25,000 to $250,000
Customized regional opportunities are also
available.
• P
romotion through online media sources
- website, online contests, e-newsletters,
Facebook, Twitter, etc.
MUDHERO.COM • TORONTO MONTREAL OTTAWA HALIFAX WINNIPEG ALBERTA • 4
6km • 16+ OBSTACLES • 6 ALL CANADIAN MUD RUNS
OUR MUD HEROES
RAVE ABOUT US!
Top Accolades
READERS CHOICE
2015
Mud Hero Toronto was voted Eastern Canada’s
Top Obstacle Run by Get Out There Magazine.
MYNEXTRACE
Mud Hero, as voted by the participants, rates as Canada’s top obstacle
running events.
Contact
DAVE NASH
dnash@influencemarketing.ca
M: 416.709.1654
MUDHERO.COM • TORONTO MONTREAL OTTAWA HALIFAX WINNIPEG ALBERTA • 5