Candidate: Melissa Kessler
Class: Marketing 1
Grade Level: High School
Location: Heritage High School
Time: 7:45 am
Date: Tuesday, September 17
Overview
This lesson will present the marketing mix and require students to apply the mix to products. The students will work in small groups to determine the target market and marketing mix for a given product: product, price, promotion, and place. Once complete, the students will present their findings to the remainder of the class.
Goal
The goal of this lesson is for students to describe the customer profile and apply the marketing mix through instructor- and student-centered activities.
Rationale
This lesson relates to unit goals through learning and applying the functions of marketing and related activities. The marketing mix is one of the foundational aspects to marketing products and services. These goals are important for students to learn to work with other students, apply content to real-world situations, and communicate ideas to a large group.
Standards
C-1 Marketing Standards
C-1.2: Describe marketing functions and related activities.
C-1 Marketing Standards: Leadership 2.0 Group Skills
2.1 The student will communicate, participate, and advocate effectively in pairs, small groups, teams, and large groups in order to reach common goals
MBA Research and WAME (June 2011). MBA Research Standards Marketing
Framework. In State of Washington: Office of Superintendent of Public
Instruction . Retrieved September 9, 2013, from
Objective(s) http://www.k12.wa.us/CareerTechEd/Clusters/Marketing/IntroductiontoMarketing
Framework-90Hrs521400.doc.
Students will be able to list the components of a customer profile.
Students will be able to collaborate with others to identify, describe, and apply the market mix to a product.
Resources
Marketing Essentials book
Images of products
T-Charts
Smart Board
PowerPoint slides
Modifications/Accommodations

Course information will be presented through visual and auditory channels.
Procedure
1.
I can statement. Instructor will introduce the two key topics that will be discussed:
Customer Profiles and Marketing Mix. “I can name and describe key characteristics of a customer profile and the marketing mix.”(1 minute)
2.
PowerPoint. Instructor will list and describe the components of a customer profile. (5 minutes)
Customer profile: A customer profile lists information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
3.
PowerPoint. Instructor will present the marketing mix to the classroom: product, place, price and promotion. (10 minutes)
Instructor will use the iPod Nano product to describe the four P’s of the marketing mix.
4.
Student Activity. Students will be grouped in groups of 4 to identify and document the marketing mix for different products selected by the teacher. Students will work in groups and one student from each group will present their findings to the class.
Products to include: Candy Crush (Tablet Game), Oreos, Nike Shoes, Cheerios, Taco
Bell Doritos Tacos, Mountain Dew, XBOX, Starbucks Coffee (15 minutes)
5.
Student Presentations. One student from each group will be the spokesperson for their group and will present their marketing mix for their product to the class. (15 minutes)
Assessment (Pre-, Formative, Summative)
Unit pre-assessment will identify which students know what the marketing mix and customer profile are.
Formatively assess student’s understanding of content presented in class through their interpretation of the marketing mix, customer profiles, and target market while they are working in small groups as well as presenting to the classroom.
Summative assessment will be done through one student in each of the eight groups presenting the marketing mix to the class.
Student  Activity

Determine  the  marketing  mix  for  the  product  and  target  market  provided.  Use  a  t-­‐chart  to   present  your  marketing  mix  to  the  classroom.
EXAMPLE
Product:  iPod
Target  Market:  High  School  Students
PRODUCT
PRICE
$199
iPod
PROMOTION
Commercials  featuring  young  adults  dancing   to  music,  playing  games,  taking  pictures
PLACE
Apple  Store,  Best  Buy,  Fred  Meyer