3
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U.N. BID
TOYOTAS,
, NISSANS
HONDAS
02348807
DIA’S
RSES IN
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OBAM
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AND MOR
JEEPS,
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UTO.COM
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FOR
*
TU
BER 9,
NOVEM
e road
meets th
beroptic
fi
re
e
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W
©2010 The
M
LIVE.CO
MASS
WWW.
ESDAY
2010
n Co.
Republica
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c snarl
worst traffi ruction
and – thehighway const
M.
portaall –
ined Gary for
igent trans road- of
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The intell featuring
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of data
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ay of vide a trove
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ge speed
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anno
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will
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the futur million proje from traffithe type of
said.
By JACK ub.com
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thing
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Low 35
High 50
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Advertising Director
Retail Advertising Manager
Classified Advertising Manager
Major Accounts Manager
EFFECTIVE NOVEMBER 1, 2011
Mark A. French
Dave Kotfila
Marysue Mooney
John Mazzulli
413-788-1108
413-735-1675
413-788-1220
413-788-1065
ROP RETAIL RATES
Daily
Thursday
(Mon.-Wed., Fri., Sat.)
$56.78
$66.24
ZONED COLOR
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2-color & black
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Run the same ad on Thursday and Sunday and receive a 30%
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Thursday Open Rate
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$66.24
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Same ad no changes. No other discounts apply.
Discount does not apply to color charges.
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mfrench@repub.com
dkotfila@repub.com
mmooney@repub.com
jmazzulli@repub.com
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(Mon.-Wed., Fri., Sat.)
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$560
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$885
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West
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2 color & black
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$3.12
$3.64
3 color & black
$4.42
$5.20
$3.12
$3.64
Hamp
Frank
$1.82
$3.12
$3.12
Sunday
$ 670
$1065
$1065
PICK-UP RATES*
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40% off third, fourth and fifth ROP insertions.
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Discounts apply to same ad only no changes.
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Daily
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(Mon.-Wed., Fri., Sat.)
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2-color & black per column inch
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3-color & black per column inch
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$11.47
Daily
Thursday
Tues., Fri.,
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$111.08
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$138.49
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Sunday
*Pick-up rates do not apply to ROP or zoned frequency contract rates.
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$13.64
$13.64
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Tuesday
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Metro West
Metro East
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Daily
Thursday
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3
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TOYOTAS,
, NISSANS
HONDAS
02348807
DIA’S
RSES IN
A ENDO
OBAM
E!
AND MOR
JEEPS,
LOG ONTO
FORDS,
CHEVYS, PLETE LISTING
COM
UTO.COM
BERTERAA
75 cents
FOR
*
road
ets the
ptic me
ro
e
b
fi
Where
M
E.CO
SSLIV
AY 0
TUESD
201
BER 9,
MA
WWW.
NOVEM
©2010 The
n Co.
Republica
Low 35
High 50
Weather
h
er
c snarl
worst traffi ruction
and – thehighway const
Gary M.
portaall –
explained
er for
igent trans road- of
ring
projects,
ing
ipal plann
The intell
m, featu message Roux, princ Valley Plann
er
tion syste ras, live
high-speed- the Pione on.
ay
side came
and a
the highw
is sched Commissi
bonus, m will proboards
network, t in FebAs a
debu
plane syste
broadband
make its after plans surveillanc of data for from
of
uled to
a trove
thing
four years highway
,
vide
every
ruary so-called
ge speed
on
unced.
ners
e, avera
for the e were anno
c volum vehicles using
ct will
FLYNN
the futur million proje from traffithe type of
said.
By JACK ub.com
$30
tate
Roux
and
,
thing
The
the inters Vermont
jflynn@rep
of
interstate
is some
– Tired ss transform ecticut to rists up- the“I think this continue to
IELD
to
beendle
on
the Conngiving moto
going
ology
n
SPRINGF gh the
is
ng
matio
that
ers,
iplyi
throu
said,
new techn
driving of ever-mult barrels bord e-minute infor while im- evolve as able,” Roux can
to-th
maze
conditions y and law comes avail the fiberoptic lled
constructio
driving
c safet
e on referring to being insta
orange state 91?
Starting proving publi surveillanc
m
nt
on Inter good news:
will
ble syste
enforceme
ry there
traf
Well
P e A7
ce
surveillan
A high-tech g installed
bein
system is
91.
on Interstate
a
Frequency Rates
EFFECTIVE NOVEMBER 1, 2011
Advertising Director
Retail Advertising Manager
Classified Advertising Manager
Major Accounts Manager
FREQUENCY RATES
OPEN RATE
13 ads per year
26 ads per year
39 ads per year
52 ads per year
Mark A. French
Dave Kotfila
Marysue Mooney
John Mazzulli
Thursday
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$48.27
$45.43
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$31.23
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$56.31
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all run for one month, full run.
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Full Run-Sunday only
4 Sundays 2x3”
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26 (20%)
39 (25%)
52 (30%)
Thursday ads
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26 (20%)
39 (25%)
52 (30%)
Metro East
$9.22
$7.84
$7.38
$6.92
$6.46
Metro Southeast Metro West
$25.41
$18.14
$21.60
$15.65
$20.32
$14.73
$19.05
$13.81
$17.78
$12.89
Metro East
$10.75
$ 9.14
$ 8.60
$ 8.07
$ 7.53
Metro Southeast Metro West
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$21.47
$25.20
$18.24
$23.61
$17.17
$22.24
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Sunday ads
mfrench@repub.com
dkotfila@repub.com
mmooney@repub.com
jmazzulli@repub.com
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Chicopee/Holyoke
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13 (15%)
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26 (20%)
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39 (25%)
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$18.09
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52 (30%)
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$16.88
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*Pick-up rates do not apply to frequency discounts.
Hampshire/Franklin
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$7.81
$7.35
$6.90
$6.44
$ 894.24
Full Run Daily/Daily-Sun. combo
Mon.-Fri.
1x1 1/2”
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1x1 1/2”
Mon-Wed-Fri
1x1 1/2”
Sun-Wed-Fri
1x1 1/2”
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$1103.72
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$ 564.24
Mon.-Fri.
Sun-Fri
Mon-Wed-Fri
Sun-Wed-Fri
1x3”
1x3”
1X3”
1x3”
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Mon-Wed-Fri
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2x3”
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Hampshire/Frank Daily/Daily-Sun. combo
Hampshire/Franklin (Mondays eliminated)
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1x1 1/2”
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$ 7.51
Metro Southeast
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$27.72
$26.08
$24.45
$22.83
Tu-W-Th-Fri
Su-Tu-W-Th-F
1x3”
1x3”
$183.84
$279.72
1860 Main St., Springfield, MA 01103
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\
3
/A
U.N. BID
TOYOTAS,
, NISSANS
HONDAS
Zone Rates
02348807
DIA’S
RSES IN
A ENDO
OBAM
E!
AND MOR
JEEPS,
LOG ONTO
FORDS,
CHEVYS, PLETE LISTING
COM
UTO.COM
BERTERAA
75 cents
FOR
*
ESDAY
TU
BER 9,
NOVEM
©2010 The
2010
n Co.
Republica
High 50
Low 35
ther
e road
meets th
beroptic
fi
re
e
h
W
M
LIVE.CO
MASS
WWW.
er
c snarl
worst traffi ruction
and – thehighway const
M.
portaall –
ined Gary for
igent trans road- of
cts, expla planner
The intell featuring
age proje , principal y Planning
Roux
ce tion system,ras, live mess
er Valle
came
high-speed- the Pione on.
ay
surveillan
and a
the highw
is sched Commissi
A high-tech g installed side
bonus, m will proboards
network, t in FebAs a
bein
debu plans
plane syste
is
broadband
its
for
m
illanc
make
syste
surve
after
of data
from
uled to
91.
ay of vide a trove
thing
four years
speed
ruary, so-called highw d.
on every
on Interstate
average using
unce
ners
e,
the
anno
for
c volum vehicles
ct will
e were
FLYNN
the futur million proje from traffithe type of
said.
By JACK ub.com
The $30 the interstate ont and
state, Roux
something
jflynn@rep
of
inter
is
Verm
the
form
to
this
nue to
– Tired ss trans
ecticut
rists up“I think
IELD
to conti
endle
on
the Conngiving moto
going
ology beSPRINGF gh the
mation
that is
ers,
iplying
throu
said,
new techn
driving of ever-mult barrels bord e-minute infor while im- evolve as able,” Roux can
to-th
maze
conditions
and law comes avail the fiberoptic lled
constructio
to
on
driving public safety
insta
orange
eferring
being
te 91?
illance
i g
St rting
EFFECTIVE NOVEMBER 1, 2011
METRO SOUTHEAST
METRO WEST
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©2010 The Republican Co.
75 cents
A high-tech surveillance
system is being installed
on Interstate 91.
Weather
By JACK FLYNN
jflynn@repub.com
Staff photo by DON TREEGER
A QUICK RUN THROUGH SOME
O F T O D AY ’ S T O P S T O R I E S
A camera sits atop a new light pole on Chestnut
Street in Springfield near Interstate 291 as part of a
$30 million highway surveillance system.
The intelligent transporta- and – the worst traffic snarler
tion system, featuring road- of all – highway construction
side cameras, live message projects, explained Gary M.
boards and a high-speed Roux, principal planner for
broadband network, is sched- the Pioneer Valley Planning
uled to make its debut in Feb- Commission.
As a bonus, the highway
ruary, four years after plans
for the so-called highway of surveillance system will provide a trove of data for planners on everything from
traffic volume, average speed
and the type of vehicles using
the interstate, Roux said.
“I think this is something
that is going to continue to
evolve as new technology becomes available,” Roux said,
referring to the fiberoptic cable system being installed
the future were announced.
The $30 million project will
SPRINGFIELD – Tired of
driving through the endless transform the interstate from
maze of ever-multiplying the Connecticut to Vermont
orange construction barrels borders, giving motorists upto-the-minute information on
on Interstate 91?
Well, good news: Starting driving conditions while imas early as February, there will proving public safety and law
be fewer barrels and better enforcement surveillance on
odds of dodging the traffic the highway.
The goal is improving trafbackups that too often turn the
interstate into a rolling park- fic flow by alerting motorists
to accidents, incoming storms
ing lot.
Death sentence
A man was condemned
to death Monday for a
night of terror inside a
suburban home where a
woman was strangled
and her two daughters
were tied to their beds
and left to die in a gasoline-fueled fire./A4
$560
$885
$885
Please see Camera, Page A7
Prince case
proceeds
under seal
for three
SNEAKER REMOVAL
By FRED CONTRADA
fcontrada@repub.com
NORTHAMPTON – The
Northwestern District Attorney’s office and lawyers for
three teenage girls charged in
the Phoebe Prince case tried to
move those cases along Monday, but much of the discussion took place in private.
How the negotiations are resolved could determine
whether the defendants will
be tried in public.
A hl
L
Fl
Favorite Places
Thousands of years ago
a retreating glacier
ll d
f h
SOUTHWEST GROUNDS ABOUT 80 PLANES AFTER CLOSE CALL/A3
©2011 The Republican Co.
WWW.MASSLIVE.COM
*
$1.75
Red Sox tickets harder to get
New England Center
for Investigative Reporting
Sunday Color
Weather
Partly sunny and
breezy./A8
$ 670
$1,065
$1,065
A QUICK RUN THROUGH SOME
O F T O D AY ’ S T O P S T O R I E S
Freedom Riders
“Freedom Riders,” a
new documentary for
public television, shows
how in 1961 a group of
black and white Americans climbed onto a bus
to challenge Jim Crow
laws that segregated
blacks and whites in the
South. The film will air
on WGBY-TV on May16
on “American
Experience.”/ C1
Empowered youths
Organizers of the Youth
Empowerment Conference held Saturday at
Springfield Technical
Community College decried the six murders in
Springfield this year. “I
hope the youth that are
here see other alternatives other than the
streets,” said one of the
BOSTON – If opening day at
Fenway Park on Friday has
you dreaming about Boston
Red Sox tickets for this season, here’s some advice – keep
dreaming.
Your chances of getting a
decent seat at face value for a
game worth seeing are slim
and getting slimmer.
A week before opening day,
85 percent of this season’s
tickets were already sold.
The New England Center
for Investigative Reporting
has taken a close look at why
so few tickets are available,
and here are some answers:
Gone is the cream of the
ticket inventory, weekend
games against other top
teams. The vast majority –
nearly 70 percent of tickets
sold to date – were reserved
months or even years ago by
corporations and individual
season ticket holders or
scooped up by ticket resellers,
according to an analysis of
team seat sales confirmed by
the Red Sox.
And, ticket sellers have taken another bite out of the remaining tickets, including
bleacher and grandstand seats
that are typically the haven of
the average fan.
Those fans forced to buy
tickets from resellers face the
prospect of shelling out hefty
premiums, with the average
price of a Sox ticket on the secondary market having hit
$117, according to SeatGeek.com.
That’s up from $104 the
Joe DiFazio photo
A Red Sox fan’s chances of getting a decent ticket at face value for a game worth seeing are slim and
getting slimmer.
same time last year and nearly
double the average face value
of Red Sox tickets, already
one of the highest in baseball.
John Murphy, a groundskeeper at a local college, fondly recalls his college days a
decade ago before the popularity of the Red Sox reached
new heights when they became World Series champi-
Project highlights
Civil War’s 150th
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Bay • Boston Road • Brightwood • East Forest Park • East Springfield • Forest Park • Indian Orchard • Liberty Heights • McKnight
Memorial Square • Metro Center • Old Hill • Pine Point • Six Corners • Sixteen Acres • South End • Upper Hill
The Republican
ons. Back then, he was able to
leisurely walk up to Fenway at
game time and purchase a
ticket, but no more.
Now he counts himself
lucky if he can buy a ticket online for one game each season
– standing room only.
“I used to go to a lot more
games than I do now,” Murphy
said. “Price is definitely a fac-
tor.”
first at-bat for the Sox, compaOne key factor helping fuel nies with long-term contracts
the Fenway ticket crunch has for luxury perches and indibeen the steady expansion of vidual season ticket holders,
luxury seating in baseball’s many of them also corporate
oldest and smallest Major customers, have locked up the
League ballpark. (Fenway cel- majority of tickets sold so far.
And, after a decade-long,
ebrates its centennial next
$285 million renovation and
season.)
Before prized new slugger
Carl Crawford even takes his
Please see Buy, Page A9
Symphony
inks pact
�
Remembrance
By ELIZABETH ROMÁN
eroman@repub.com
Cemetery records can
help you find ancestors,
John P. O’Connor writes.
See Page NP3
�
Tutor time
Volunteers key for city
school kids. See Page
NP19
Step Up
Springfield
(Weekly newspaper published every Wed.)
�
1-color & black
2-color & black
3-color & black
A Westfield program
matches top students with
disabled students. See
A wide-ranging initiative
aims to improve the
community’s quality of
life. See Page NP12
�
$85
$124
$124
Perfect match
Page NP19
�
Splat!
Paintball players have a
blast in Springfield. See
Page NP22
2006
60
in stock
2006 SONATA
WINS AUTOMOTIVE EXCELLENCE
AWARD FOR SAFETY!
Popular Mechanics
SPRINGFIELD – When this
tree was just a sapling, this nation was yet to be born.
It was here when George
Washington visited, both as a
general on his way to take
command of the Continental
Army and as the country’s first
president on his inaugural tour
in 1789.
The giant black oak was
here for the invention of automobiles and two world wars.
“I saw the coming of the railroads. . . . I was here as the Industrial Revolution made
Springfield a manufacturing
giant,” said Jim Boone, taking
on the voice of the oak tree that
towers outside his home on
Florida Street in the city’s
McKnight neighborhood.
Recently, Jim and his wife,
Merry Boone, who moved into
the home in 1976, celebrated
the life of the oak, which will
soon have to be cut down due
to old age.
“We didn’t want to be the
ones to bring it down, but it’s
dangerous to keep it. It cannot
die a natural death like in the
forest falling limb by limb so
we have to cut it down,” Merry
Boone said.
“The current house was built
in 1887. There was a house prior to that in the 1870s. The tree
was here well before both
houses. Foresters have looked
at it and said it dates over 200
years,” Jim Boone said. A core
sample taken on Oct. 24 determined the tree dates back
300 years or more.
“Over the last few years,
some large branches have fallen even on calm days,” Boone
said. “We had arborists come
out and look at it, and they said
the tree has passed its prime
and is hollow in some places.
By ELIZABETH ROMÁN
eroman@repub.com
Jim Boone, above,
speaks to friends
and neighbors
under the limbs of
the giant
300-year-old black
oak on his Florida
Street property. At
left, Frank Buntin,
center with
branches, and
Richard Gray add
to the celebration.
Staff photos by
DAVID MOLNAR
Please see Oak, Page NP4
TollFree: 866-295-9566
SPRINGFIELD – Their first
bucket is already full of change,
and students at John F. Kennedy
Middle School on Berkshire
Avenue plan on refilling it as
many times as they can.
Maryorie Mendez, 13, Kay L.
Lopez, 14, and Maunel Medeiros, 13 are all eighth-graders on
the All Stars student advisor
group. They will be making daily rounds until Nov. 17 collecting pennies for the Pennies Plus
Campaign, an
effort started
at the mayor’s
office to raise
money for the
American Red
Cross. All of
the money will
go directly to
the 65 evacuee families affected
by Hurricane Katrina who are
living in the Springfield area.
Principal Frances Cameron
attended the city-wide principals meeting about the campaign, and went back to her
school ready to get the students
involved.
“I thought it was a wonderful
idea especially because it is a local effort for families affected by
the hurricane,” she said.
Natalie Shaw, the group’s advisor, quickly found students
who were interested in participating.
“The principal came to me
with the project and said she
needed some students to work
on it as a group. We do a lot of
fund-raisers for their class trip
and other community service
Please see Penny, Page NP5
1000MainStreet,Holyoke,MA.
garyromehyundai.com
hyundaiaccessorystore.com
Kennedy
‘family’
pennies
adding up
Admirers celebrate
ancient, doomed oak
Page NP2
Plus PAPERS Color
Published Every Wednesday
WEDNESDAY , NOVEMBER 2, 2005
Inside:
HOME SEARCH LET AREA REALTORS HELP YOU SELL YOUR HOME OR BUY ONE. PAGE 33
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Plus
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West Plus
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Hampshire/
Franklin Plus
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$3.64
$2.08
$2.08
$2.50
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$2.08
Neighborhoods
Plus
$2.08
Metro
South Plus
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Metro East
Plus
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Plus PAPERS Gang Page Full Color
Wednesday $2.00 per column inch
Business Card Color (Mon.-Wed., Fri., Sat., Sun.)
3” x 2”/2” x 3”
3” x 4”/2” x 6”
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Thursday ROP
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3” x 4”/2” x 6”
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Plus PAPERS
Thursday
$111.08
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1 x 3, 2 x 1.5,
1 x 6, 2 x 3
$ 3.99 per column inch
Listing Pages (All publications)
Daily (Mon.-Wed., Fri., Sat., Sun.) $3.69 per listing
Sunday
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Hamp
Frank
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Zone Gang Page Full Color
per column inch
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� Guest viewpoint
Thursday
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By SCOTT VAN VOORHIS
High 53 Low 33
Metro
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02364735
.COM
APRIL 3, 2011
Chicopee
Holyoke
01749936
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Tuesday, Wednesday (Hamp/Frank Only), Thursday, Friday, Sunday
Where fiberoptic meets the road
High 50 Low 35
Winds will still have a
kick to them./A10
Winter preview
Western Massachusetts
got its first taste of winter on Monday morning
as a potent Nor’easter
ladled out generous
helpings of rain and
sleet and some snow to
morning
commuters./A5
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OBAMA ENDORSES INDIA’S U.N. BID/A3
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SP20992
For information call:
The Republican Advertising Department
413-788-1250
email: advertising@repub.com
T.O.M.A.
®
TOP OF MI ND AWAR E NE S S
R AT E
C A R D
RATES EFFECTIVE NOVEMBER 1, 2011
ROP 1 YEAR TOMA CONTRACT
TOMA
Open
Rate
Daily
Thursday
Sunday
$56.78
$66.24
$74.53
ROP 2 YEAR TOMA CONTRACT
3 Ads
Per Week
3 Daily
3 Ads
Per Week
2 Daily
1 Sunday
4 Ads
Per Week
3 Daily
1 Sunday
Discount
$28.39
$33.12
50%
Discount
58%
Discount
TOMA
Open
Rate
$25.55
$29.82
$33.54
$23.85
$27.82
$31.30
$56.78
$66.24
$74.53
55%
Chicopee/Holyoke Daily
Chicopee/Holyoke Thursday
Chicopee/Holyoke Sunday
Hamp/Frank Daily
Hamp/Frank Thursday
Hamp/Frank Sunday
Metro West Daily
Metro West Thursday
Metro West Sunday
Metro East Daily
Metro East Thursday
Metro Southeast Daily
Metro Southeast Thursday
Metro Southeast Sunday
$12.72
$14.84
$24.12
$ 9.19
$10.72
$19.97
$18.41
$21.47
$24.52
$ 9.22
$10.75
$25.41
$29.64
$32.60
3 Ads
Per Week
3 Daily
3 Ads
Per Week
2 Daily
1 Sunday
4 Ads
Per Week
3 Daily
1 Sunday
Discount
Discount
Discount
$ 7.00
$ 8.16
$ 6.36
$ 7.42
$12.06
$ 4.60
$ 5.36
$ 9.99
$ 9.20
$10.74
$12.26
$ 5.72
$ 6.68
$10.85
$ 4.14
$ 4.82
$ 8.99
$ 8.28
$ 9.66
$11.03
45%
$ 5.05
$ 5.90
$10.13
$11.81
50%
$ 5.07
$ 5.91
$13.98
$16.30
$16.30
TOMA
Open
Rate
55%
$14.67
$12.72
$14.84
$24.12
$ 9.19
$10.72
$19.97
$18.41
$21.47
$24.52
$ 9.22
$10.75
$25.41
$29.64
$32.60
4 Ads
Per Week
3 Daily
1 Sunday
Discount
Discount
Discount
$22.71
$26.54
$29.81
$19.87
$23.18
$26.09
$17.03
$19.87
$22.36
60%
65%
70%
3 Ads
Per Week
3 Daily
3 Ads
Per Week
2 Daily
1 Sunday
4 Ads
Per Week
3 Daily
1 Sunday
Discount
Discount
Discount
$4.45
$5.19
$8.44
$3.22
$3.75
$6.99
$6.44
$7.51
$8.58
$3.81
$4.45
$7.23
$2.76
$3.22
$5.99
$5.52
$6.44
$7.36
$11.41
$9.78
60%
$ 5.08
$ 5.94
$ 3.68
$ 4.29
$ 7.36
$ 8.59
65%
70%
$ 3.69
$ 4.30
$10.16
$11.86
PLUS PAPERS 2 YEAR TOMA CONTRACT
PLUS PAPERS 1 YEAR TOMA CONTRACT
(WEEKLY NEWSPAPER)
(WEEKLY NEWSPAPER)
Chicopee Plus
Holyoke Plus
Metro East Plus
Metro West Plus
Metro South Plus
Neighborhoods Plus
3 Ads
Per Week
2 Daily
1 Sunday
ZONED 2 YEAR TOMA CONTRACT
ZONED 1 YEAR TOMA CONTRACT
TOMA
Open
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3 Ads
Per Week
3 Daily
TOMA
Open
Rate
Every Wednesday.
Discount
TOMA
Open
Rate
Every Wednesday.
50%
$ 8.60
$ 7.23
$ 8.92
$12.40
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$ 9.30
$4.30
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$4.46
$6.20
$6.20
$4.65
$ 8.60
$ 7.23
$ 8.92
$12.40
$12.40
$ 9.30
$3.44
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$3.72
60%
Discount
Available sizes: 4 inches • 6 inches • 8 inches
• All prices are per column inch. One copy change per month. Ad size may NOT be changed through duration of contract.
1860 Main St., Springfield, MA 01103
SP21010
For information call:
The Republican Advertising
Department at 413-788-1250
Email: advertising@repub.com
Classified Advertising Rates
EFFECTIVE DECEMBER 1, 2012
Advertising Director
Retail Advertising Manager
Classified Advertising Manager
Major Accounts Manager
Mark A. French
Dave Kotfila
Marysue Mooney
John Mazzulli
MECHANICAL MEASUREMENTS
Classified Advertising
Inch single column (agate)
Width of standard column (.998”)
Depth of standard column (20”)
Full page (10 x 280 or 10.875” 20”)
Halftones not over 85 line screen.
No change in copy size after deadline.
4 lines, 3 days $25.39
14 lines
5.9 picas
280 lines
2800 lines
$7.10 per line
$8.50 per line
$9.50 per line
Above rates based on consecutive insertions without change in copy.
Non-consecutive insertions charged $7.10 per line daily (Mon-Wed., Fri., Sat.),
$8.50 per line Thursday, $9.50 per line Sunday.
Minimum size agate ad is 4 lines. Minimum size display ad is 56 lines.
All Classified Display ads must be as many inches deep as columns wide.
Ads cancelled before expiration will be charged at earned rate for actual days run.
Copy changes on consecutive ads will be considered new ads.
CONTRACT CLASSIFIED RATE
Contract Advertiser is required to maintain a minimum of 4 lines
of advertising each and every day for the term of the contract.
Minimum term is one year.
Daily
$2.65 per line
Thursday
$3.15 per line
Sunday
$3.30 per line
CONTRACT EMPLOYMENT RATE
Contract Advertiser is required to maintain a minimum of 4 lines
of advertising each and every day for the term of the contract.
Minimum term is one year.
Daily
$3.30 per line
Thursday
$3.90 per line
Sunday
$4.95 per line
ASSOCIATION RATES - (Commissionable)
Daily
Thursday
Sunday
DISPLAY PICK-UP RATE
25% discount off second insertion, 35% off third through sixth insertion
if the following provisions are met:
1. Pick-up ads must run within 7 days.
2. Ad must run same size, with no copy or illustration change.
3. No 35% discount allowed for Sunday insertion.
FAX Service
Approximately 5 words per line
Daily
Thursday
Sunday
(Mon.-Wed., Fri., Sat.)
1-2-3 Days ..........$5.05 per line..........$5.30 per line ..........$5.80 per line
4-5-6 Days ..........$3.70 per line..........$4.00 per line ..........$4.60 per line
7-8-9 Days ..........$3.15 per line..........$3.75 per line ..........$3.95 per line
10-29 Days .........$2.90 per line..........$3.45 per line ..........$3.75 per line
30 Days ..............$2.80 per line..........$3.30 per line ..........$3.30 per line
Daily
Thursday
Sunday
mfrench@repub.com
dkotfila@repub.com
mmooney@repub.com
jmazzulli@repub.com
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413-788-1108
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Service set for 3 minute reception. Sub-minute reception capability.
Call 413-788-1248 or 413-788-1199
Legal FAX 413-735-1684
NATIONAL CLASSIFIED RATES 413-788-1247
Daily
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NATIONAL EMPLOYMENT RATES
Daily
Thursday
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$ 9.25 per line
$11.00 per line
$14.70 per line
COLOR RATES
Daily
Thursday
Sunday
1 Color & Black...........................$475.00...........$545.00 .........$ 650.00
2 Color & Black...........................$720.00...........$860.00 .........$1035.00
3 Color & Black...........................$720.00.......... $860.00 .........$1035.00
ADVERTISEMENT REPLY NUMBERS
Advertisement replies picked up
Advertisement replies mailed out
LEGAL NOTICES
Daily
Thursday
Sunday
10 line minimum
PICTURES
Charge per picture:
Color
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Black & White $27.50
$35.00
Private Party Auto
4 lines-30 days on line
$29.95
PRIVATE PARTY
4 lines, ad runs until item sells. (Some restrictions apply.)*
Price of item Cost of ad
Free or under $99
$100-$249
$250-$499
$500-$1,500
$1,501-$2,500
$2,501-$5,000
$5,000 and up
*Excludes Real Estate
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SP20944
1860 Main St., Springfield, MA 01103
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1860 Main St., Springfield, MA 01103
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Saturday:
Sunday:
Monday:
Thursday:
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to publication
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2
4
4
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p.m.
p.m.
p.m.
p.m.
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day before publication
Friday
Friday
Friday
Wednesday
12 Noon 2 business days prior
1 p.m. Thursday
12 Noon Friday
Legal Classified
3 full business days prior to publication.
Excludes Saturday, Sunday, holidays.
CLASSIFIED RATE POLICY
A. Publisher reserves right to revise rates with 30 day notice.
B. All advertising submitted is accepted subject to the approval of the Publisher. Publisher reserves the
right, at its absolute discretion and at any time without notice, to cancel an advertising order or reject or
edit any advertising copy or illustration, whether or not the same has already been acknowledged and/or
previously published. The rejection of copy by the Publisher, for any reason whatsoever, shall not be
considered a breach of contract, but shall require Advertiser to supply new copy acceptable to the Publisher.
C. Advertising simulating news must be slugged “Advertisement”
D. Alcoholic Beverage advertising accepted.
E. All (Commercial) Media at General Rates.
F. All Distributors at General Rates.
G. POSITION request honored as make-up permits and no specific page or section can be guaranteed. In
no event will adjustments, reinsertion or refund be made because of the position in which an advertisement
has been published. No orders accepted on a position or omit basis.
H. Advertisers assume all liability for all content of advertisements printed and Advertiser represents that
it is fully authorized and licensed to use the entire content and subject matter of the advertisements
including but not limited to the names, portraits and/or pictures of any person and any copyrighted or
trademarked material in any advertisements submitted by or on behalf of Advertiser. The Advertiser further
represents that there is nothing in such advertisement which is libelous, defamatory or invades the privacy
of any person or entity.
I. Composition - corrections requiring less than 25% of time of original composition are allowed to advertisers
- excess time over allowance on each advertisement charged at the cost of change. Entire composition
and correction time on all advertisements not published within 15 days will be charged for at cost.
J. Publisher is not liable for errors unless corrected proof is returned to Publisher before publication. Such
errors will not constitute a breach of contract, and Publisher’s liability for an error will not exceed cost of
space for section occupied by error. Credit will be allowed for first insertion only, and any claim must be
made in writing within 10 days of insertion.
K. Advertisers should check their ad the first day of publication. The Republican SHALL NOT BE LIABLE
FOR FAILURE TO PUBLISH AN AD or for typographic errors or omissions in publication except to the extent
of the cost of the ad for the first day’s insertion.
Publisher’s liability for failure to publish an advertisement shall not exceed a refund of or credit
for Publisher’s charge for such advertisement. Adjustment for errors is limited to the cost of that
portion of the ad wherein the error occurred.
L. Cancellations or changes in orders will not be accepted after closing, and none may be
considered executed unless acknowledged by the Publisher. Cancellations of any portion of an
advertising contract on behalf of the Advertiser automatically nullifies any rate protection and
any preferred position reservation on the remainder of the contract. If a space discount
has been deducted in paying for prior insertions on a cancelled contract, the Advertiser shall
reimburse Publisher for any difference between the rate paid and the rate earned.
M. The Advertiser and Agency agree to protect, indemnify and hold harmless The Republican
against any and all liability, loss and expense of whatsoever nature (including counsel fees)
arising out of the copying, printing or publication of the Advertiser’s advertisements.
N. No advertising space or distribution services herein offered may be used by the Advertiser
for the promotion, either directly or indirectly, of any business organization or enterprise other
than that for which the advertising space or service is provided.
O. Publisher, at its option, may terminate its relationship with Advertiser for the breach of any
of the terms hereof, it being specifically understood without limitation that failure on the part
of Advertiser to pay each bill on or before its due date shall constitute a breach. Should Publisher
terminate its relationship with Advertiser, all charges incurred together with short-rate charges
shall be immediately due and payable. Furthermore, in the event Advertiser breaches, Publisher
may decide to exercise its right to refuse to publish any or all of Advertiser’s advertising.
P. If it becomes necessary to place with an attorney for collection any claim for funds due under
the terms of this agreement, then Advertiser agrees to pay to Publisher a reasonable attorney’s
fee of twenty-five (25) per cent of the balance then unpaid.
Q. Advertiser recognizes that the copyright in any advertisements created by Publisher is owned
by Publisher. As to all other advertisements, Advertiser agrees that Publisher has the nonexclusive
right, for the full term of copyright, by itself or through third parties, to republish and
re-use any advertisements submitted hereunder in any form in which the advertisements may
be published or used (in any media now in existence or hereafter developed) in whole or in any
part, whether or not combined with material of others.
3
/A
U.N. BID
TOYOTAS,
, NISSANS
HONDAS
02348807
DIA’S
RSES IN
A ENDO
OBAM
E!
AND MOR
JEEPS,
LOG ONTO
FORDS,
CHEVYS, PLETE LISTING
COM
UTO.COM
BERTERAA
75 cents
FOR
*
AY 0
TUESD
201
BER 9,
NOVEM
©2010 The
n Co.
Republica
road
eets the
roptic m
e
b
fi
re
Whe
M
E.CO
SSLIV
MA
WWW.
Low 35
High 50
Weather
National Ad Rates
er
c snarl
worst traffi ruction
and – thehighway const
Gary M.
portaall –
explained
er for
igent trans road- of
ring
projects,
ing
ipal plann
The intell
m, featu message Roux, princ Valley Plann
er
tion syste ras, live
high-speed- the Pione on.
ay
side came
and a
the highw
is sched Commissi
bonus, m will proboards
network, t in FebAs a
debu
plane syste
broadband
make its after plans surveillanc of data for from
uled to
ay of vide a trove
four years
everything
speed
ruary, so-called highw d.
ge
on
unce
ners
e, avera
for the e were anno
c volum vehicles using
ct will
FLYNN
the futur million proje from traffithe type of
said.
By JACK ub.com
tate
$30
Roux
and
,
thing
The
@rep
the inters Vermont
jflynn
of
interstate
is some
– Tired ss transform ecticut to rists up- the“I think this continue to
IELD
to
beendle
the Conngiving moto
n on that is going technology
SPRINGF gh the
ng
matio
ers,
iplyi
throu
said,
new
driving of ever-mult barrels bord e-minute infor while im- evolve as able,” Roux can
to-th
maze
conditions
and law comes avail the fiberoptic lled
constructio
to
on
driving public safety
insta
orange state 91?
illance
referring m being
ng
Starting
ent surve
on Inter good news: here will provi
ble syste
f rcem
l
ce
surveillan
A high-tech g installed
bein
system is
91.
on Interstate
A7
EFFECTIVE NOVEMBER 1, 2011
Advertising Director
Retail Advertising Manager
Classified Advertising Manager
Major Accounts Manager
Mark A. French
Dave Kotfila
Marysue Mooney
John Mazzulli
413-788-1108
413-735-1675
413-788-1220
413-788-1065
mfrench@repub.com
dkotfila@repub.com
mmooney@repub.com
jmazzulli@repub.com
REPRESENTATIVES: METRO SUBURBIA/NEWHOUSE NEWSPAPERS
New York, NY 10017
711 Third Ave.
15th Floor
212-697-8020
Los Angeles, CA 90048
6300 Wilshire Blvd.
11th Floor
323-965-3677
Chicago, IL 60611
211 E. Ontario
Suite 1700
312-337-6242
Farmington Hills, MI 48335
37000 Grand River
Suite 330
248-426-4202
Atlanta, GA 30328
30000 Mill Creek Ave.
Suite 225
Alpharetta, GA 30022
770-777-4910
Boca Raton, FL 33432
925 South Federal Highway
Suite 450
561-750-1700
ROP RATES 413-788-1050
ZONED NATIONAL RATES
NATIONAL RATES
Chicopee/Holyoke
Chicopee/Holyoke
Chicopee/Holyoke
Tues/Fri.
Thursday
Sunday
Hampshire/Franklin
Hampshire/Franklin
Hampshire/Franklin
Tues/Wed/Fri.
Thursday
Sunday
$13.01
$15.18
$32.46
Metro East
Metro East
Tues/Fri.
Thursday
$12.75
$14.88
Sunday
Metro Southeast
Metro Southeast
Metro Southeast
Tues/Fri.
Thursday
Sunday
$35.47
$41.37
$45.51
$126.00
$107.00
$101.00
$ 94.00
$ 88.00
Metro West
Metro West
Metro West
Tues/Fri.
Thursday
Sunday
$26.03
$30.36
$31.97
All advertising payable in U.S. funds.
Daily
Thursday
Sunday
RESORT RATES
Daily
Thursday
Sunday
$ 92.00 per column inch
$109.00 per column inch
$126.00 per column inch
$ 80.62 per column inch
$ 94.05 per column inch
$100.64 per column inch
NATIONAL FULL RUN FREQUENCY DISCOUNT RATES
OPEN RATE
13 ads per year
26 ads per year
39 ads per year
52 ads per year
Daily
Thursday
(Mon.-Wed., Fri., Sat.)
$92.00
$109.00
$78.00
$ 93.00
$74.00
$ 87.00
$69.00
$ 82.00
$64.00
$ 76.00
CLOSING TIMES
Publication dates
copy due
MONDAY....................................................4 PM Thurs.
TUESDAY ...................................................4 PM Fri.
WEDNESDAY .............................................4 PM Fri.
THURSDAY.................................................4 PM Mon.
FRIDAY ......................................................4 PM Tues.
SATURDAY .................................................4 PM Wed.
SUNDAY Main News & Sports ...................4 PM Wed.
TUESDAY ...................................................4 PM Wed.
Halftones not over 85 line screen.No change in copy size after deadline.Reproduction of unretouched photos not guaranteed.All classified display ads
must be as many inches deep as columns wide.
NATIONAL COLOR RATES
1-color & black
2-color & black
3-color & black
Daily
Thursday
(Mon.-Wed., Fri., Sat.)
$ 775
$ 930
$1,180
$1,420
$1,180
$1,420
per col. in.
$22.63
$26.40
$31.41
Sunday
$1,140
$1,800
$1,800
NATIONAL FULL RUN COLOR BY THE INCH
Ads must be a minimum of 3 inches and a maximum of 60 inches.
Daily
Thursday
Sunday
(Mon.-Wed., Fri., Sat.)
1-color & black per column inch
$14.34
$17.25
$22.55
2-color & black per column inch
$21.64
$26.02
$27.90
3-color & black per column inch
$21.64
$26.02
$27.90
NATIONAL PICK-UP RATES*
MECHANICAL MEASUREMENTS
ROP Advertising
Width of standard column
Depth of standard column
Full page 6 x 20”
Double truck 13 x 20”
Width of tabloid column
Depth of tabloid column
Full page 5 x 10.5”
Double truck 11 x 10.5”
1.729”
20”
10.875” x 20”
22.627” x 20”
1.729”
10.5”
9.046” x 10.5”
19.546” x 10.5”
Classified Advertising
Inch single column (agate)
Width of standard column (.0998”)
Depth of standard column (20”)
Full page 10 x 280 (10.875” x 20”)
14 lines
5.9 picas
280 lines
2800 lines
Halftones not over 85 line screen
No change in copy size after deadline.
Reproduction of unretouched photographs not guaranteed.
30% discount off second ROP insertion. 40% off third ROP insertion.
Pick-up ads must run within 7 days. Discounts apply to same ad only
no changes. Pick-up rates available for zoned ads over 30 inches.
*Pick-up rates do not apply to ROP or zoned frequency contract rates.
NEWSPLAN DISCOUNT
Pages
3
6
13
26
52
78
104
CO-OP RATES
Column inches
360
720
1,560
3,120
6,240
9,360
12,480
Daily
Thursday
(Mon.-Wed., Fri., Sat.)
$72.67
$84.77
Discount
1%
2%
4%
8%
18%
20%
22%
Sunday
$91.57
SP21006
3
/A
U.N. BID
TOYOTAS,
, NISSANS
HONDAS
02348807
DIA’S
RSES IN
A ENDO
OBAM
E!
AND MOR
JEEPS,
LOG ONTO
FORDS,
CHEVYS, PLETE LISTING
COM
UTO.COM
BERTERAA
75 cents
FOR
*
AY 0
TUESD
201
BER 9,
NOVEM
©2010 The
blican Co.
Repu
Low 35
High 50
Weather
a
still have
Winds will ./A10
ki k to them
road
ets the
ptic me
ro
e
b
fi
Where
M
LIVE.CO
MASS
WWW.
er
c snarl
worst traffi ruction
and – thehighway const
M.
portaall –
ined Gary for
igent trans road- of
cts, expla planner
The intell featuring
age proje , principal y Planning
Roux
ce tion system,ras, live mess
er Valle
came
high-speed- the Pione on.
ay
surveillan
and a
the highw
is sched Commissi
A high-tech g installed side
bonus, m will proboards
network, t in FebAs a
bein
debu
plane syste
broadband
make its after plans surveillanc of data for from
system is
of
uled to
years
trove
91.
ay
a
thing
four
vide
ruary, so-called highw d.
ge speed
on every
on Interstate
unce
ners
e, avera
for the e were anno
c volum vehicles using
ct will
FLYNN
the futur million proje from traffithe type of
said.
By JACK ub.com
, Roux
thing
The $30 the interstate ont and
jflynn@rep
of
interstate
is some
Verm
– Tired ss transform ecticut to rists up- the“I think this continue to
IELD
to
Conn
endle
moto
NGF
g
on
the
going
the
ology beSPRI
mation
that is
ers, givin
iplying
through
said,
new techn
driving of ever-mult barrels bord e-minute infor while im- evolve as able,” Roux can
to-th
maze
conditions y and law comes avail the fiberoptic lled
constructio
driving
c safet
e on referring to being insta
orange state 91?
Starting proving publi surveillanc
m
nt
on Inter good news:
will
ble syste
A7
enforcemeay.
trafary, there
Well,
ra, Page
better
highw is improving rists
as Febru
see Came
as early r barrels and traffic the
Please
The goal alerting moto
s
be fewe d dging the n the
by
i g storm
l
National Zone Rates
EFFECTIVE NOVEMBER 1, 2011
METRO SOUTHEAST
METRO WEST
Daily Zoned Edition
Daily Zoned Edition
Tues., Fri.
$35.47 per col. in.
Tues., Fri.
$26.03 per col. in.
Thursday
$41.37 per col. in.
Thursday
$30.36 per col. in.
Sunday
$45.51 per col. in.
Sunday
$31.97 per col. in.
(No Zone on Holidays)
HAMPSHIRE/FRANKLIN
Daily Zoned Edition
Tues., Wed., Fri.
$13.01 per col. in
.
Thursday
$15.18 per col. in.
Sunday
$32.46 per col. in.
(No Zone on Holidays)
For information call
The Republican at 413-788-1050
1860 Main St., Springfield, MA 01103
SP21005
*Zoned frequency contract rates available for ads 30 inches and under
3
/A
U.N. BID
TOYOTAS,
, NISSANS
HONDAS
02348807
DIA’S
RSES IN
A ENDO
OBAM
E!
AND MOR
JEEPS,
LOG ONTO
FORDS,
CHEVYS, PLETE LISTING
COM
UTO.COM
BERTERAA
75 cents
FOR
*
AY 0
TUESD
201
BER 9,
NOVEM
©2010 The
n Co.
Republica
meets
beroptic
Where fi
E.COM
LIV
MASS
WWW.
L w 35
the road
er
c snarl
worst traffi ruction
and – thehighway const
M.
portaall –
ined Gary for
igent trans road- of
cts, expla planner
The intell featuring
age proje , principal y Planning
Roux
ce tion system,ras, live mess
er Valle
came
high-speed- the Pione on.
ay
surveillan
and a
the highw
is sched Commissi
A high-tech g installed side
bonus, m will proboards
network, t in FebAs a
bein
e syste
broadband
its debu
for plansystem is
surveillanc of data
to makeyears after plans
from
of
uled
trove
91.
ay
thing
four
vide a
ruary, so-called highw d.
ge spee
on every
on Interstate
unce
ners
e, avera
for the e were anno
N
ct will traffic volum of vehicles usin
FLYN
proje
futur
the
from
By JACK ub.com
million
the type , Roux said.
thi
The $30 the interstate ont and
jflynn@rep
of
interstate
is some
Verm
– Tired ss transform ecticut to rists up- the“I think this continue
IELD
to
endle
on
the Conngiving moto
going
ology
SPRINGF gh the
mation
that is
ers,
iplying
throu
s
new techn
driving f ever-mult b rrels bordh minute infor while imolve as
ble ” Roux
Preprint Ad Rates
EFFECTIVE NOVEMBER 1, 2011
Advertising Director
Retail Advertising Manager
Classified Advertising Manager
Major Accounts Manager
Mark A. French
Dave Kotfila
Marysue Mooney
John Mazzulli
413-788-1108
413-735-1675
413-788-1220
413-788-1065
mfrench@repub.com
dkotfila@repub.com
mmooney@repub.com
jmazzulli@repub.com
REPRESENTATIVES: METRO SUBURBIA/NEWHOUSE NEWSPAPERS
New York, NY 10017
711 Third Ave.
15th Floor
212-697-8020
Los Angeles, CA 90048
6300 Wilshire Blvd.
11th Floor
323-965-3677
Chicago, IL 60611
211 E. Ontario
Suite 1700
312-337-6242
Farmington Hills, MI 48335
37000 Grand River
Suite 330
248-426-4202
Local Preprint Rates-Sunday & Daily
Atlanta, GA 30328
30000 Mill Creek Ave.
Suite 225
Alpharetta, GA 30022
770-777-4910
Boca Raton, FL 33432
925 South Federal Highway
Suite 450
561-750-1700
Preprints are inserted in the Sunday, Tuesday, Wednesday, Thursday and Friday newspapers.
STANDARD
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(12 1/2”x 20")
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Pages
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(10 1/2” x 17")
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Pages
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2*
4
6
8
10
12
14
16
18
20
2*
4
6
8
10
12
14
16
18
20
22
24
26
28
30 & up
$ 49.09
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& up $136.98
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$ 61.69
$ 70.77
$ 86.04
$ 86.04
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$105.17
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$128.73
$128.73
$136.98
$136.98
$136.98
TABLOID
# of
Pages
2*
4*
6
8
10
12
14
16
18
20
22
24
26
28
30
32
34
36
38 & up
(10" x 1/2”)
Basic
Rate
$ 44.71
$ 49.09
$ 52.58
$ 56.06
$ 63.38
$ 70.77
$ 86.04
$ 86.04
$ 86.04
$ 86.04
$105.17
$105.17
$114.74
$114.74
$128.73
$128.73
$128.73
$128.73
$136.98
HALF TABLOID
MINI TABLOID
(8 1/2” x 11")
# of
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Less than
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Less than
14 pages
16
20
24
28
32
36
38 & up
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18
20
22
24
26
28
30
32
34
36
38
40
42
44
46
48
50 & up
$44.71
$54.64
$54.64
$75.79
$75.79
$84.27
$84.27
$87.63
$44.71
$49.09
$49.09
$49.09
$49.09
$56.06
$56.06
$56.06
$56.06
$63.38
$63.38
$63.38
$63.38
$70.77
$70.77
$70.77
$70.77
$86.04
MULTIPLE INSERTION
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Inserts
Per Year
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45-74
45-74**
75 or over**
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30%
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All inserts machine inserted on line.
Sunday deadline 9 days prior.
Daily deadline 5 days prior.
Late arrival or improper skidding necessitating overtime work will be billed to advertiser.
Complete packing and shipping instructions available on request.
Preprint Shipping Instructions:
Deliver to The Republican
1860 Main St., Springfield, MA 01103
SP24750
Latino
EL PUEBLO
La voz de nuestra gente
Advertising Rates
Effective January 1, 2012
DESCUBRE
&E
XPLORA
El Pueblo Latino is the region’s only free local weekly Spanishlanguage newspaper, delivered every Thursday to more than
261 locations in Western Massachusetts. It has been serving
the needs of the growing Latino community since January 2000.
www.elpueblolatino.net
Advertising 413.788.1250
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P.O. Box 2350
Springfield, MA 01102-2350
advertising@repub.com
Advertising Rates Effective November 1, 2011
TO ADVERTISE, CALL 413.788.1250 • ADVERTISING@REPUB.COM
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Full Color Per Column Inch
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Open Rate
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Modular Rates
ROP Size
Columns by inches
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includes
Full Page ( color )5 x 10.50”
includes color
includes color
.58
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4/5 Page
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3/5 Page
3 x 10.5”
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$322.56
$279.41
$213.44
Half Page
5 x 5.25”
$358.31
$322.61
$304.50
$268.80
$232.84
$179.29
2/5 Vertical
2 x 10.5”
$286.65
$258.09
$243.60
$215.04
$186.27
$143.43
2/5 Horizontal
4 x 5.25”
$286.65
$258.09
$243.60
$215.04
$186.27
$143.43
2/5 Standard
3 x 7”
$286.65
$258.09
$243.60
$215.04
$186.27
$143.43
3/10 Page
3 x 5.25”
$214.99
$193.57
$182.70
$161.28
$139.70
$107.57
1/4 Vertical
2 x 6.50”
$177.45
$159.77
$150.80
$133.12
$115.31
$ 88.79
1/4 Horizontal
4 x 3.25”
$177.45
$159.77
$150.80
$133.12
$115.31
$ 88.79
1/5 Vertical
1 x 10.5”
$143.33
$129.05
$121.80
$107.52
$93.14
$ 71.72
1/5 Horizontal
3 x 3.5”
$143.33
$129.05
$121.80
$107.52
$93.14
$ 71.72
1/5 Standard
2 x 5.25”
$143.33
$129.05
$121.80
$107.52
$93.14
$ 71.72
1/8 Vertical
1 x 6.5”
$ 88.73
$ 79.89
$ 75.40
$ 66.56
$57.66
$ 44.40
1/8 Horizontal
2 x 3.25”
$ 88.73
$ 79.89
$ 75.40
$ 66.56
$57.66
$ 44.40
1/16 Page
1 x 3.25”
$ 44.36
$ 39.94
$ 37.70
$ 33.28
$28.83
$ 21.20
2 x 2”
$40.00
$36.00
$34.00
$31.00
$28.00
$25.00
3” X 2”
($33.60 ad $3.15 color)
Specialty Page
Business Card
$36.75
• Deadline: Wednesday, 8 days prior to publication
• Preprints quoted upon request
• All rates are 15% agency commissionable
• Back page premium is 25%
th24885
Brand Builder
Modular Sizes
Full
9.046” X 10.5”
4/5
3/5
1/2
2/5 V
2/5 H
2/5 S
3/10
1/4 V
1/4 H
1/5 V
1/5 H
7.217” X 10.5”
5.387” X 10.5”
9.046” X 5.25”
3.558” X 10.5”
7.217” X 5.25”
5.387” X 7”
5.387” X 5.25”
3.558” X 6.5”
7.217” X 3.25”
1.729” X 10.5”
5.387” X 3.5”
1/5 S
1/8 V
3.558” X 5.25”
1.729” X 6.5”
1/8 H
1/16
3.558” X 3.25”
1.729” X 3.25”
Brand Builder
Width X Height
(Inches)
S
BRAND
BUILDER
S
BUSINESS
CARD
3.558” X 2”
Banner 9.046” X 2”
Specialty Page
Business Card
BANNER
3” X 2”
Columnar Mechanical Requirements:
Columns
1
2
3
4
5
Inches Wide
1.729
3.558
5.387
7.217
9.046
•
•
•
•
5 columns to a page
Column depth: 10.5”
Overall dimensions: 9.046” x 10.5”
Double truck advertising accepted
Printing and Digital Advertising Specifications
Halftones
Electronic Media
85 line screen
0% highlight dot
90% shadow dot
Compact Disks (CD)
Screen Tints
85 line screen
85% maximum screen tint
10% minimum screen tint
Background tint: 20% minimum screen
Camera Ready Ads, Art, Photos
Original art should be what you want to reproduce on press.
Photos (both color and grayscale) should be sent at 300dpi.
If sending as JPG compressed file it should be twice the size
that you plan to use in your ad. Color photos and ads should
be sent as CMYK - Cyan, Magenta, Yellow, and Black
(NOT RGB or LAB Please!)
Applications Supported
Macintosh preferred
Adobe Acrobat (PDF files) - Preferred
QuarkXPress (4.0, 5.0 or 6.0)
PhotoShop
Microsoft Word, Excel, & PowerPoint
Please Note: All fonts (both screen and printer) and graphics used
in the advertisement must be included with ad files when delivered
on disk or e-mail (except as PDF).
Ad Delivery Systems Supported
AP AdSend and Fast Channel digital delivery systems or
e-mail to repubprod@repub.com or hblanco@repub.com
Whatley
01093
01032
Distribution Area
Williamsburg
01096
Chesterfield
01012
N. Amherst
01059
Hatfield
01038
Haydenville
01039
Hadley
01035 01004
01050
Southampton
01073
E a st
ha
0102 mpton
7
Northampton
01060
Westhampton
01027
Huntington
3
01020
01104
• 01109
07
011
Springfield
01129
W. Springfield
01089
Wilbraham
01095
3
5
10
10
5
11
01
01118
Monson
01057
01128
01108
Southwick
01077
Feeding Hills
01030
W. Suffield
06093
Agawam
01001
Longmeadow
01106
Suffield
Palmer
01069
01151
01
Westfield
01085
01
ranville
01034
Three Rivers
01080
Chicopee
01119
Russell
01071
Bondsville
01009
Ludlow
01056
01022
01
Woronoco
01097
Th
Holyoke
01040
Montgomery
01085
W
01
Belchertown
01007
Granby
01033
S. Hadley
01075
01
www.elpueblolatino.net
Leeds
01053
Agawam
Amherst
Chicopee
East Longmeadow
Easthampton
Granby
Hadley
Holyoke
Ludlow
Northampton
South Hadley
Southampton
Springfield
West Springfield
Westfield
Wilbraham
Pelham
01002
01003
Amherst
01002
E. Longmeadow
01028
Enfield
06082
Hampden
01036
Somers
06071
El Pueblo Latino offers weekly features including comics and puzzles, health articles, recipes and a photo spread of local
activities, in addition to local news stories and inspirational columns by area writers. El Pueblo Latino is published in
Springfield by The Republican, and distributed every Thursday to more than 261 locations in Western Massachusetts.
For advertising, please call: (413) 788-1250 or email at advertising@repub.com
For news and distribution inquiries, please call: (413) 788-3589.
Credit Policy:
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A signed, completed credit application must be submitted and approved before any credit will be extended. Cash in advance, otherwise.
Any accounts with outstanding balances are subject to immediate cancellation of credit and contract.
All bills must be paid in full by the end of the month following insertion.
No other discounts or commissions allowed.
Terms and Conditions:
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F.
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Publisher reserves the right to revise rates with 30-day notice.
All advertising submitted is accepted subject to the approval of the Publisher. Publisher reserves the right to cancel an advertising order or reject or edit any advertising copy.
Advertising simulating news must be slugged “Advertisement.”
Position request may be honored as make-up permits and no specific page or section can be guaranteed.
Entire composition and correction time on all advertisements not published within 15 days will be charged at cost.
Publisher’s liability for an error will not exceed cost of space for section occupied by error. Credit will be allowed for first insertion only, and any claim must be made
in writing within 10 days of insertion.
Publisher’s liability for failure to publish an advertisement shall not exceed a refund of or credit for Publisher’s charge for such advertisement.
The Advertiser and Agency agree to protect, indemnify and hold harmless El Pueblo Latino against any and all liability, loss and expense of whatsoever nature
(including counsel fees) arising out of the copying, printing or publication of the Advertiser’s advertisements.
No advertising space or distribution services herein offered may be used by the Advertiser for the promotion, either directly or indirectly, of any business organization
or enterprise other than that for which the advertising space or service is provided.
Publisher, at its option, may terminate its relationship with Advertiser for the breach of any of the terms hereof.
Advertiser recognizes that the copyright in any advertisements created by Publisher is owned by Publisher. As to all other advertisements, Advertiser agrees that Publisher
has the non-exclusive right, for the full term of copyright, by itself or through third parties, to republish and re-use any advertisements submitted hereunder in any form
in which the advertisements may be published or used (in any media now in existence or hereafter developed) in whole or in any part, whether or not combined
with material of others.