Euromonitor International
Colour Cosmetics in the US
Category Briefing
22 Jun 2012
HEADLINES
Retail sales of colour cosmetics increase by 7% in current value terms in 2011, to reach US$10.0
billion
Fashion trends and new product innovation lead to strong demand for colour cosmetics in 2011
Nail products is the most dynamic category, with 24% current value growth, to reach US$1 billion
2011
Unit prices of colour cosmetics increase in 2011
L’Oréal USA leads colour cosmetics with a 23% value share in 2011
Colour cosmetics is forecast to increase by 15% in constant value terms over the forecast period
TRENDS
Trends in fashion, combined with new technology, led to strong demand for colour cosmetics in
2011. After years of lacklustre sales, lipstick is back “in”, as fashion editors tout lipstick as providing
glamour. At the same time, advances in lipstick technology have produced lipsticks which are more
comfortable to wear by being lighter in weight and more moisturising. Similarly, fashion bloggers and
magazines are promoting nail art. Nail art is currently popular amongst the fashionable set, as
fashion designers increasingly work with manicurists and nail polish manufacturers to create a
coordinated look. The combined effect of fashion and new product innovation helped to create
excitement in colour cosmetics in 2011. Premium products benefited the most in 2011, with value
sales of premium products growing by 11%, in contrast to lower 4% growth for mass products. In
turn, the 7% overall current value growth in colour cosmetics in 2011 represented an improvement
over the 3% CAGR in the review period.
American women continued their love affair with nail colour in 2011. As in 2010, nail products
outperformed the rest of the categories in colour cosmetics. After growing by 9% in current value
terms in 2009 and by 13% in 2010, sales of nail products increased by 24% in 2011. Fashion,
technology and budgeting boosted sales of nail products in 2011. Advances in nail polish technology
played a major part in boosting sales of nail polish. Coty’s Sally Hansen brand introduced Sally
Hansen nail polish strips, which are actually nail polish applied to a flexible polymer. Despite its price
tag of up to US$9.99 for one package, Sally Hansen nail polish strips found popularity amongst
women who wanted the look of fancy nail art and up to 10 days of wear. At the same time, many
women who had carried out DIY manicures and pedicures during the 2008/2009 recession to
economise became accustomed to doing this at home, and decided to forego salon visits. The
introduction of easier-to-use and longer-lasting nail polishes in recent years also allowed more
women to skip the salon. Within nail products, nail polish saw the best performance, with current
value growth of 31% in 2011. The DIY trend also benefited sales of other nail products, with nail
treatments/strengtheners growing by 8%, and polish remover growing by 4% in 2011.
Average unit prices of colour cosmetics increased in 2011. New products with value-added features,
such as foundation with anti-ageing technology, served to increase unit prices.
Lip products saw the second-best performance in 2011, with a current value increase of 5%. Demand
for lipstick was strong, as women responded positively to product innovation in lipstick, as well as
fashion trends emphasising lipstick. Luxury lipsticks such as Guerlain Rouge D and Tom Ford Private
Blend prompted affluent women to spend a great deal (over US$40 per lipstick) on glamorous
lipsticks which they could enjoy pulling out of their bags. Many of these luxury lipsticks also touted
their high moisturisation qualities through ingredients such as jojoba and murumuru butter. Value
sales of premium lipstick increased by 11% in 2011, whilst sales of mass lipstick increased by 6%. On
the other hand, value sales of lip gloss were static in 2011. An emphasis on lipstick reduced the
demand for lip gloss.
Make-up companies are increasingly introducing multi-functional products so consumers can also
receive the benefits of anti-ageing and/or sun protection in addition to colour. Estée Lauder
introduced Clinique RepairWear Laser Focus All-Smooth Makeup SPF15 in 2011, which incorporates
the technology from its Clinique RepairWear Laser Focus Wrinkle & UV Damage Corrector anti-ageing
serum. The Clinique foundation contains murumuru seed butter, ultrasomes, vitamin E and whey
protein. Clarins launched Clarins Everlasting Foundation Compact SPF15 with a Light Optimizing
Complex (soft focus pigments and mother of pearl to diffuse the look of imperfections) and white tea
extract to provide antioxidant protection against the harmful effects of pollution.
Mineral make-up is popular amongst American women. Whilst mineral make-up was originally sold
as a premium product in spas, salons and doctors’ offices to serve the needs of women with sensitive
and post-surgery skin, sales of mineral make-up have since risen substantially, and such products are
now sold everywhere at multiple price points. Consumers have turned to mineral make-up because
of its healthy, skin-beneficial positioning and weightless feel. There is also more leeway with mineral
make-up (most of which is in powder format) in terms of shade matching, so women find it less
intimidating than many liquid and cream foundations.
Companies are seeking to capitalise on the growing demand for naturally-positioned make-up by
playing up certain ingredients in their advertising. In January 2011 The Procter & Gamble Co
launched Cover Girl NatureLuxe as a more upscale offering. NatureLuxe Silk Foundation contains
jojoba and rosehip extracts, and cucumber water for a lighter feel, whilst Gloss Balm contains shea
and mango butters. The packaging for NatureLuxe also contains a small amount of sugarcane-derived
plastic. Pacific World introduced geoGIRL cosmetics for tweens aged 8-12 years old exclusively in
Wal-Mart stores in February 2012. The geoGIRL line touts natural ingredients such as calendula,
chamomile and lavender, whilst stating it has no parabens, phthalates, sulphates or synthetic colours
Premium products accounted for a 41% share of sales in colour cosmetics in the US in 2011, up from
39% in 2010. The top four brands within the premium segment in 2011 were Estée Lauder’s Clinique,
Estée Lauder, and Mac brands and L’Oréal USA’s Lancôme brand. Clinique maintained its lead in the
premium segment due to its reputation for high quality and innovation, as well as its position as the
leading “introductory” premium brand, which new consumers are most likely to choose. Mac
continued to benefit from its long association with New York Fashion Week and its limited edition
collections, such as Wonder Woman (February 2011) and Cindy Sherman (October 2011).
COMPETITIVE LANDSCAPE
L’Oréal USA remained the leader in colour cosmetics in the US at the end of the review period. The
company’s four brands – Maybelline, L’Oréal Paris, Lancôme, and Essie – held a combined value
share of 23% in 2011, unchanged from 2010. Its mass-market Maybelline brand outperformed The
Procter & Gamble Co’s Cover Girl brand to become the leading colour cosmetics brand in 2011.
Maybelline owes its success to its strength in mascara, extensive advertising and product innovation.
The Maybelline brand was able to build its fashion credibility by becoming the official cosmetic
sponsor for IMG Fashion’s Mercedes-Benz Fashion Week in New York City’s Bryant Park, beginning in
September 2009. In January 2011 the Maybelline brand launched the Fit Me facial make-up
collection (foundation, powder, concealer, blush and bronzer), which uses patented “skin merge
technology” to match skin tones. The print and television advertisements starring Brazilian model
Lisalla Montenegro, Erin Wasson and others stood out because they offered a more documentary
feel, with the models showing lots of movement and intense facial expressions, instead of the typical
demure smile.
L’Oréal USA’s mass-market L’Oréal Paris line was the third largest mass colour cosmetics brand in
2011, and is marketed as a high-quality brand linked with fashion through the sponsorship of the
Lifetime fashion reality show Project Runway. In October 2011 L’Oréal consulting make-up artist
Collier Strong (who also appears on the show) created the limited edition Project Runway Colors
Take Flight line. The L’Oréal Paris brand is also linked with increasing awareness of ovarian cancer
through its fundraising efforts, such as L’Oréal’s annual Colour of Hope cosmetics collection.
The company’s Lancôme brand was second in premium colour cosmetics and seventh in colour
cosmetics as a whole in 2011. Lancôme is well-known for its high-quality mascaras. The company
expanded its mascara franchise by introducing Lancôme Hypnoses Doll Lashes Mascara, which claims
to produce the wide-eyed look of dolls’ lashes.
The Procter & Gamble Co saw the strongest value share decline in 2011, dropping by one percentage
point to a 10% share. Despite new launches such as Cover Girl Intense Shadow Blast, Cover Girl fared
poorly in 2011, as it faced intense competition from mass-market rival Maybelline, which spent a
great deal of money on advertising and new product launches. The brand also experienced a share
decline as some of its consumers moved to premium rivals such as Mac and Lancôme as the US
economy improved.
Noteworthy new product launches in 2011 included bareMinerals’s introduction of the Ready
Eyeshadow Collection in September. Unlike its regular mineral eyeshadow line, the bareMinerals
Ready line uses solid mineral technology, whereby the company is able to turn loose minerals into a
pressed powder form. The print and television advertisements used real customers instead of
models, and touted that the eyeshadows offer softer, smoother skin.
Packaging innovations in 2011 included Coty’s Rimmel London Volume Flash Scandaleyes Mascara
with a new MaxDensity brush, which is 50% larger than Rimmel’s other mascaras. The larger brush is
claimed to create lashes which look up to 12 times fuller. L’Oréal USA’s L’Oréal The One Sweep
eyeshadow features an unusually-shaped flat brush which is designed to be swept over three stripes
of powder to create smoky eyes. In nail polish Coty introduced Sally Hansen nail polish strips,
whereby liquid nail polish has been bonded to a flexible polymer so that the polish can be easily
applied to nails and removed with regular nail polish remover. Revlon introduced Almay Wake-Up
Hydrating Make-up, which is a loose powder containing encapsulated water beads which break on
contact. The powder is sold in a plastic jar with a sifter and a lid which contains the brush.
Premium colour cosmetics brands such as Chanel and Mac are marketed based on an aspirational
image and an association with fashion. Chanel’s heritage as a French couture brand allows the Chanel
beauty consumer to “wear” something from Chanel for a fraction of the cost of a Chanel suit.
Prestige brands such as Guerlain and YSL Beauté also offer more luxurious packaging, with beautiful
metal lipstick cases and compacts which look like jewellery. Guerlain is able to charge US$48.00 for
its Rouge G lipstick by having Paris-based jewellery designer Lorenz Baumer design a beautiful silver
case which opens to reveal a mirror and then a lipstick. Furthermore, the use of luxurious and exotic
ingredients such as ruby powder and tiger grass from India and Madagascar also allows the company
to charge a premium over other lipsticks.
Masstige players such as L’Oréal and Revlon position themselves as offering high-tech ingredients,
and support their image through the use of celebrities such as Penelope Cruz and Jennifer Connelly
respectively. Mass brands such as Wet ‘n’ Wild and NYC New York Color have traditionally focused
more on low prices and product benefits than on celebrity endorsement. In 2011 this changed, as
Wet ‘n’ Wild hired singer Fergie to represent its colour line.
Private label held a value share of only 1% in colour cosmetics in 2011. The aspirational nature of
colour cosmetics makes it difficult for private label products to succeed in this category.
PROSPECTS
Value sales of colour cosmetics are expected to show strong growth over the forecast period, as the
US economy recovers and manufacturers launch new innovations for easier and/or more fun makeup application. Colour cosmetics is forecast to increase by a total of 15% over the forecast period in
constant value terms, after increasing by only 2% in constant value terms over the forecast period.
Consumers are expected to increase their spending on colour cosmetics, as unemployment falls and
consumer confidence rises. Women enjoy looking good, and manufacturers of colour cosmetics are
expected to continue improving the wearability and fun factor of their products.
Forecast data is being significantly restated compared with last year’s forecast in order to account for
the outstanding performance of colour cosmetics in 2011. The confidence of US consumers has risen
since autumn 2010, when the previous forecasts were estimated. Although the performance of the
US stock market was flat, high-income consumers felt more comfortable about spending in 2011. As
a result, sales of colour cosmetics are expected to increase at higher rates than previously forecast.
Potential threats to growth include a consumer preference for an easy, natural look. The growing
trend towards simplicity in homes and lifestyles may also prompt consumers to pare down their
routines and reduce purchases of colour cosmetics. Many women who do not like the heaviness of
traditional foundation have gravitated to mineral make-up. It will be problematic for colour
cosmetics companies if consumers switch away from colour cosmetics to substitute products such as
tinted moisturisers or self-tanners.
Nail products is expected to see the best performance in colour cosmetics over the forecast period.
Value sales of nail products are projected to see a 26% constant value increase over the forecast
period. Whilst the improving US economy will permit more women to treat themselves to salon
manicures and pedicures, the technological innovations in at-home nail polishes will keep many
women at home. New product launches such as nail polish strips, magnetic nail polishes and longwear nail polishes will boost consumers’ interest in retail nail products, enabling them to compete
against nail salons. Products such as Coty’s January 2011 launch of Sally Hansen Salon Effects and its
May 2012 launch of Sally Hansen Magnetic Nail Color represent notable competition to nail salons.
At the same time, many busy and affluent consumers are likely to pursue salon-only gel manicures
which claim 14-day wear. Creative Nail Design and OPI Products recently introduced gel nail polishes
under the Shellac and Axxium Soak-Off Gel Lacquer brands. Beauty companies see major potential in
nail products. Coty purchased OPI Products in November 2010, whilst L’Oréal acquired Essie
Cosmetics in April 2011 and Revlon acquired Sinful Colors in March 2011.
Eye make-up is expected to see the second best performance over the forecast period. Value sales of
eye make-up are forecast to increase by 15% in constant value terms. Fashion trends are expected to
continue highlighting the eye area for the next few years. Smoky eyes are expected to remain
popular. In addition, manufacturers are expected to maintain consumers’ interest through
technological innovations, especially in mascara. As a result, value sales of mascara are expected to
increase by 17% over the forecast period.
Average unit prices are forecast to increase slightly for many products over the forecast period, as
manufacturers offer more value-added benefits, such as anti-ageing functions.
New lightweight foundations such as NatureLuxe Silk Foundation and are expected to do well in the
short term. Consumers are looking for light foundations which offer coverage without feeling heavy
on the face. L’Oréal Colour Riche Balm SPF15 is expected to do well, as it offers a lot of moisture for
dry lips, whilst offering a hint of colour.
Potential company activity is likely to revolve around more skin care benefits, improved product
delivery systems and more natural ingredients. The ageing of baby boomers is expected to boost the
development of products with anti-ageing skin care benefits. Companies are likely to introduce more
unique product applicators, such as L’Oréal’s The One Sweep eyeshadow, in order to stand out from
the competition. More manufacturers are also expected to introduce products with natural and
organic ingredients, as well as to reformulate items to remove chemicals such as parabens and
phthalates, which have received negative publicity.
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by
Category: Value 2006-2011
US$ million
2006
2007
2008
2009
2010
2011
Eye Make-Up
2,658.5 2,775.4 2,873.0 2,889.9 3,010.6 3,145.4
- Eye Liner/Pencil
591.4
639.4
669.8
676.8
721.8
747.9
-- Premium Eye Liner/Pencil
200.0
212.6
215.1
202.4
209.6
223.7
-- Mass Eye Liner/Pencil
391.4
426.9
454.7
474.4
512.3
524.2
- Eye Shadow
572.5
559.4
563.8
528.8
544.1
578.6
-- Premium Eye Shadow
204.0
206.6
196.6
184.4
180.0
202.5
-- Mass Eye Shadow
368.5
352.8
367.2
344.4
364.1
376.2
- Mascara
1,388.4 1,475.1 1,532.6 1,569.9 1,628.1 1,696.2
-- Premium Mascara
589.7
635.5
618.2
589.8
599.9
-- Mass Mascara
798.7
839.7
914.4
980.1
1,028.2 1,040.0
- Other Eye Make-Up
106.2
101.4
106.8
114.4
116.6
122.7
-- Premium Other Eye Make-Up
33.5
35.6
36.2
37.5
39.1
42.4
-- Mass Other Eye Make-Up
72.6
65.9
70.6
76.9
77.5
80.3
Facial Make-Up
3,348.2 3,494.3 3,586.3 3,552.6 3,658.8 3,842.8
- Blusher/Bronzer/Highlighter
481.0
516.6
504.2
475.9
469.7
482.3
-- Premium Blusher/Bronzer/Highlighter
226.6
233.9
224.6
214.4
219.6
227.1
-- Mass Blusher/Bronzer/Highlighter
254.5
282.7
279.7
261.5
250.0
255.2
- Foundation/Concealer
2,206.6 2,324.3 2,432.8 2,445.4 2,532.3 2,675.5
-- Premium Foundation/Concealer
1,023.3 1,106.3 1,139.3 1,133.0 1,181.8 1,287.9
-- Mass Foundation/Concealer
1,183.4 1,218.0 1,293.4 1,312.4 1,350.5 1,387.6
656.2
Table 1 Sales of Colour Cosmetics by
Category: Value 2006-2011
US$ million
2006
2007
2008
2009
2010
2011
- Powder
633.6
625.4
618.7
598.9
619.0
638.5
-- Premium Powder
252.7
251.6
253.0
242.9
245.1
250.3
-- Mass Powder
380.9
373.7
365.7
356.0
373.9
388.2
- Other Facial Make-Up
26.9
28.0
30.7
32.4
37.8
46.6
-- Premium Other Facial Make-Up
24.0
24.9
25.3
25.2
30.3
38.7
-- Mass Other Facial Make-Up
2.9
3.1
5.3
7.1
7.5
7.9
Lip Products
2,157.3 2,159.2 2,084.5 1,935.9 1,904.3 2,003.4
- Lip Gloss
528.7
518.6
529.0
488.4
471.7
471.6
-- Premium Lip Gloss
205.6
205.1
199.6
183.6
175.3
176.7
-- Mass Lip Gloss
323.2
313.5
329.4
304.8
296.4
294.9
- Lip Liner/Pencil
149.8
138.6
125.9
114.5
110.6
111.0
-- Premium Lip Liner/Pencil
61.7
58.2
53.6
48.6
46.4
45.6
-- Mass Lip Liner/Pencil
88.0
80.4
72.3
65.9
64.2
65.4
- Lipstick
1,328.5 1,336.0 1,271.9 1,184.8 1,181.6 1,282.4
-- Premium Lipstick
604.9
596.3
566.8
529.1
551.2
614.0
-- Mass Lipstick
723.7
739.7
705.1
655.7
630.4
668.4
- Other Lip Products
150.3
166.1
157.7
148.2
140.4
138.5
-- Premium Other Lip Products
81.0
92.5
88.4
83.8
86.7
91.6
-- Mass Other Lip Products
69.3
73.6
69.3
64.4
53.7
46.8
Nail Products
595.4
595.1
658.6
714.7
806.6
1,003.4
- Nail Polish
423.3
405.7
460.2
510.3
594.0
778.0
Table 1 Sales of Colour Cosmetics by
Category: Value 2006-2011
US$ million
2006
2007
2008
2009
2010
2011
-- Premium Nail Polish
29.1
35.9
58.4
62.2
85.8
190.7
Table 2 Sales of Colour Cosmetics by Category: % Value
Growth 2006-2011
% current value growth
2006-11
2010/11 CAGR
2006/11
Total
Eye Make-Up
4.5
3.4
18.3
- Eye Liner/Pencil
3.6
4.8
26.5
-- Premium Eye Liner/Pencil
6.8
2.3
11.9
-- Mass Eye Liner/Pencil
2.3
6.0
33.9
- Eye Shadow
6.4
0.2
1.1
-- Premium Eye Shadow
12.5
-0.2
-0.8
-- Mass Eye Shadow
3.3
0.4
2.1
- Mascara
4.2
4.1
22.2
-- Premium Mascara
9.4
2.2
11.3
-- Mass Mascara
1.1
5.4
30.2
- Other Eye Make-Up
5.3
2.9
15.6
-- Premium Other Eye Make-Up
8.4
4.8
26.4
-- Mass Other Eye Make-Up
3.7
2.0
10.6
Facial Make-Up
5.0
2.8
14.8
- Blusher/Bronzer/Highlighter
2.7
0.1
0.3
-- Premium Blusher/Bronzer/Highlighter
3.4
0.0
0.2
Table 2 Sales of Colour Cosmetics by Category: % Value
Growth 2006-2011
% current value growth
2006-11
2010/11 CAGR
2006/11
Total
-- Mass Blusher/Bronzer/Highlighter
2.1
0.1
0.3
- Foundation/Concealer
5.7
3.9
21.2
-- Premium Foundation/Concealer
9.0
4.7
25.9
-- Mass Foundation/Concealer
2.7
3.2
17.3
- Powder
3.1
0.2
0.8
-- Premium Powder
2.1
-0.2
-1.0
-- Mass Powder
3.8
0.4
1.9
- Other Facial Make-Up
23.2
11.6
73.0
-- Premium Other Facial Make-Up
27.7
10.0
61.3
-- Mass Other Facial Make-Up
4.9
22.0
169.9
Lip Products
5.2
-1.5
-7.1
- Lip Gloss
0.0
-2.3
-10.8
-- Premium Lip Gloss
0.8
-3.0
-14.1
-- Mass Lip Gloss
-0.5
-1.8
-8.7
- Lip Liner/Pencil
0.3
-5.8
-25.9
-- Premium Lip Liner/Pencil
-1.8
-5.9
-26.2
-- Mass Lip Liner/Pencil
1.8
-5.8
-25.7
- Lipstick
8.5
-0.7
-3.5
-- Premium Lipstick
11.4
0.3
1.5
-- Mass Lipstick
6.0
-1.6
-7.6
- Other Lip Products
-1.4
-1.6
-7.9
Table 2 Sales of Colour Cosmetics by Category: % Value
Growth 2006-2011
% current value growth
2006-11
2010/11 CAGR
2006/11
Total
-- Premium Other Lip Products
5.7
2.5
13.1
-- Mass Other Lip Products
-12.9
-7.5
-32.4
Nail Products
24.4
11.0
68.5
- Nail Polish
31.0
12.9
83.8
-- Premium Nail Polish
122.2
45.6
554.5
-- Mass Nail Polish
15.6
8.3
49.0
- Nail Treatments/Strengthener
7.9
7.2
41.4
-- Premium Nail Treatments/Strengthener
5.8
-1.6
-7.9
-- Mass Nail Treatments/Strengthener
8.0
7.7
44.7
- Polish Remover
3.8
3.0
15.9
-- Premium Polish Remover
-
-
-
-- Mass Polish Remover
3.8
3.0
15.9
- Other Nail Products
5.0
6.2
35.2
-- Premium Other Nail Products
52.4
6.0
33.7
-- Mass Other Nail Products
2.6
6.2
35.3
Colour Cosmetics
6.6
2.7
14.1
Source: Euromonitor International from official statistics, trade associations, trade press, company
research, store checks, trade interviews, trade sources
Table 3 Colour Cosmetics Company Shares 2007-2011
% retail value rsp
2007 2008 2009 2010 2011
Table 3 Colour Cosmetics Company Shares 2007-2011
% retail value rsp
2007 2008 2009 2010 2011
L'Oréal USA Inc
22.3
22.3
22.2
22.9
23.1
Estée Lauder Cos Inc
21.5
20.8
20.4
21.1
21.2
Procter & Gamble Co, The
8.9
9.5
10.5
10.4
9.6
Revlon Inc
8.8
9.0
9.0
8.6
8.5
Coty Inc
1.4
5.1
5.8
6.4
6.2
Mary Kay Inc
4.6
4.4
4.4
4.3
4.2
Avon Products Inc
3.9
3.9
4.0
3.8
3.6
Chanel USA Inc
2.4
2.3
2.3
2.3
2.4
Bare Escentuals Inc
1.7
1.9
2.1
2.1
2.1
LVMH Perfums & Cosmetics USA Inc
1.6
1.6
1.7
1.7
1.8
Johnson & Johnson Consumer Products Inc
1.6
1.8
1.8
1.9
1.7
Shiseido Cosmetics (America) Ltd
1.5
1.5
1.5
1.6
1.7
Markwins International Corp
1.3
1.3
1.2
1.1
1.3
Mirage Cosmetics Inc
0.1
0.2
0.3
0.6
0.7
Physicians Formula Cosmetics
1.1
1.1
1.0
0.7
0.7
OPI Products Inc
0.2
0.5
0.5
0.6
0.6
Johnson Publishing Co Inc
0.6
0.6
0.5
0.5
0.5
Clarins SA
0.5
0.5
0.5
0.5
0.4
Elizabeth Arden Co
0.5
0.4
0.4
0.4
0.4
Jafra Cosmetics International Inc
0.4
0.4
0.4
0.4
0.4
Limited Brands Inc
0.3
0.3
0.3
0.3
0.3
Amway Corp
0.4
0.3
0.3
0.3
0.2
Table 3 Colour Cosmetics Company Shares 2007-2011
% retail value rsp
2007 2008 2009 2010 2011
Bonne Bell Inc
0.6
0.5
0.4
0.3
0.2
CCA Industries Inc
0.1
0.2
0.2
0.2
0.2
Burt's Bees Inc
0.3
0.3
0.2
0.2
0.2
Medtech Inc
0.2
0.2
0.2
0.2
0.2
Body Shop Inc
0.2
0.2
0.2
0.1
0.1
Nu Skin Enterprises Inc
0.1
0.1
0.1
0.1
0.1
Beauticontrol Cosmetics Inc
0.1
0.1
0.1
0.1
0.1
Jane & Co LLC
0.4
0.5
0.3
0.2
0.1
Smashbox Cosmetics
0.8
0.9
1.0
-
-
Del Pharmaceuticals Inc
3.0
-
-
-
-
AM Cosmetics Inc
-
-
-
-
-
Private Label
0.7
0.7
0.7
0.7
0.7
Others
7.7
6.7
5.8
5.5
6.4
Total
100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company
research, store checks, trade interviews, trade sources
Table 4 Colour Cosmetics Brand Shares
by GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Maybelline
L'Oréal USA Inc
8.9
9.0
Cover Girl
Procter & Gamble Co, The
9.1
10.1 10.3 9.6
9.7
9.6
Table 4 Colour Cosmetics Brand Shares
by GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Clinique
Estée Lauder Cos Inc
7.6
7.5
7.6
7.6
L'Oréal Paris
L'Oréal USA Inc
7.8
7.8
7.6
7.3
Mac
Estée Lauder Cos Inc
5.9
6.0
6.2
6.4
Revlon
Revlon Inc
6.4
6.6
6.4
6.3
Lancôme
L'Oréal USA Inc
5.6
5.4
5.5
5.7
Estée Lauder
Estée Lauder Cos Inc
4.5
4.4
4.3
4.3
Mary Kay
Mary Kay Inc
4.4
4.4
4.3
4.2
Sally Hansen
Coty Inc
2.9
3.5
3.9
3.8
Avon
Avon Products Inc
3.9
4.0
3.8
3.6
Chanel
Chanel USA Inc
2.3
2.3
2.3
2.4
Almay
Revlon Inc
2.6
2.4
2.2
2.2
bareMinerals
Bare Escentuals Inc
1.9
2.1
2.1
2.1
Neutrogena
Johnson & Johnson Consumer
1.8
Products Inc
1.8
1.9
1.7
Rimmel
Coty Inc
1.5
1.6
1.8
1.7
Bobbi Brown
Estée Lauder Cos Inc
1.2
1.3
1.3
1.3
Nars
Shiseido Cosmetics (America)
0.8
Ltd
0.8
1.0
1.1
Wet 'n' Wild
Markwins International Corp
1.0
0.9
0.9
1.1
Smashbox
Estée Lauder Cos Inc
-
-
1.0
1.0
BeneFit
LVMH Perfums & Cosmetics
0.8
USA Inc
0.9
0.9
1.0
Table 4 Colour Cosmetics Brand Shares
by GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Sinful Colors
Mirage Cosmetics Inc
0.2
0.3
0.6
0.7
Physician's Formula
Physicians Formula Cosmetics
1.1
1.0
0.7
0.7
NYC New York Color
Coty Inc
0.7
0.7
0.7
0.6
Dior
LVMH Perfums & Cosmetics
0.6
USA Inc
0.6
0.6
0.6
OPI
OPI Products Inc
0.5
0.5
0.6
0.6
Shiseido
Shiseido Cosmetics (America)
0.7
Ltd
0.7
0.7
0.6
Essie
L'Oréal USA Inc
-
-
0.1
0.5
Fashion Fair
Johnson Publishing Co Inc
0.6
0.5
0.5
0.5
Clarins
Clarins SA
0.5
0.5
0.5
0.4
Origins
Estée Lauder Cos Inc
0.5
0.5
0.5
0.4
Elizabeth Arden
Elizabeth Arden Co
0.4
0.4
0.4
0.4
Jafra
Jafra Cosmetics International
0.4
Inc
0.4
0.4
0.4
Artistry
Amway Corp
0.3
0.3
0.3
0.2
Bonne Bell
Bonne Bell Inc
0.5
0.4
0.3
0.2
Nutra Nail
CCA Industries Inc
0.2
0.2
0.2
0.2
Victoria's Secret
Limited Brands Inc
0.2
0.2
0.2
0.2
Burt's Bees
Burt's Bees Inc
0.3
0.2
0.2
0.2
Prescriptives
Estée Lauder Cos Inc
1.0
0.8
0.2
0.2
Cutex
Medtech Inc
0.2
0.2
0.2
0.2
Table 4 Colour Cosmetics Brand Shares
by GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Max Factor
Procter & Gamble Co, The
0.4
0.3
0.1
-
Table 5 Eye Make-up Brand Shares by
GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Maybelline
L'Oréal USA Inc
16.0
16.7
17.8
17.7
Cover Girl
Procter & Gamble Co, The
10.6
11.3
12.1
11.4
L'Oréal Paris
L'Oréal USA Inc
9.8
10.7
10.4
10.5
Clinique
Estée Lauder Cos Inc
7.0
6.7
6.6
6.6
Lancôme
L'Oréal USA Inc
6.2
5.9
6.0
6.4
Mac
Estée Lauder Cos Inc
4.9
4.9
5.0
5.2
Avon
Avon Products Inc
5.0
4.9
4.8
4.7
Revlon
Revlon Inc
5.1
5.2
5.1
4.5
Almay
Revlon Inc
3.9
3.6
3.6
3.6
Estée Lauder
Estée Lauder Cos Inc
3.9
3.6
3.4
3.5
Mary Kay
Mary Kay Inc
3.4
3.4
3.3
3.4
Rimmel
Coty Inc
2.5
2.8
3.3
3.3
Chanel
Chanel USA Inc
2.8
2.6
2.6
2.7
Wet 'n' Wild
Markwins International Corp
1.2
1.2
1.3
1.4
Bobbi Brown
Estée Lauder Cos Inc
1.3
1.3
1.3
1.4
Smashbox
Estée Lauder Cos Inc
-
-
0.9
1.0
Table 5 Eye Make-up Brand Shares by
GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
BeneFit
LVMH Perfums & Cosmetics
0.8
USA Inc
0.8
0.8
0.8
Neutrogena
Johnson & Johnson Consumer
0.7
Products Inc
1.0
1.0
0.7
Dior
LVMH Perfums & Cosmetics
0.6
USA Inc
0.6
0.6
0.7
Nars
Shiseido Cosmetics (America)
0.5
Ltd
0.5
0.6
0.7
NYC New York Color
Coty Inc
0.7
0.7
0.6
0.6
bareMinerals
Bare Escentuals Inc
0.5
0.6
0.6
0.6
Jafra
Jafra Cosmetics International
0.4
Inc
0.4
0.4
0.4
Shiseido
Shiseido Cosmetics (America)
0.4
Ltd
0.4
0.4
0.3
Clarins
Clarins SA
0.3
0.3
0.3
0.3
Fashion Fair
Johnson Publishing Co Inc
0.4
0.3
0.3
0.3
Origins
Estée Lauder Cos Inc
0.4
0.3
0.3
0.3
Elizabeth Arden
Elizabeth Arden Co
0.3
0.3
0.3
0.3
Artistry
Amway Corp
0.3
0.2
0.2
0.2
Victoria's Secret
Limited Brands Inc
0.2
0.2
0.2
0.2
The Body Shop
Body Shop Inc
0.2
0.2
0.2
0.1
Prescriptives
Estée Lauder Cos Inc
0.8
0.7
0.1
0.1
jane
Jane & Co LLC
0.7
0.5
0.2
0.1
Nu Skin
Nu Skin Enterprises Inc
0.1
0.1
0.1
0.1
Table 5 Eye Make-up Brand Shares by
GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
BeautiControl
Beauticontrol Cosmetics Inc
0.1
0.1
0.1
0.1
Max Factor
Procter & Gamble Co, The
0.6
0.6
0.1
-
Smashbox
Smashbox Cosmetics
0.9
0.9
-
-
Naturistics
Del Pharmaceuticals Inc
-
-
-
-
jane
Estée Lauder Cos Inc
-
-
-
-
Bath & Body Works
Limited Brands Inc
-
-
-
-
Private label
Private Label
0.1
0.1
0.1
0.1
Others
Others
6.5
5.6
5.3
5.7
Total
Total
100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company
research, store checks, trade interviews, trade sources
Table 6 Facial Make-up Brand Shares
by GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Cover Girl
Procter & Gamble Co, The
10.5
12.4
12.6
11.8
Clinique
Estée Lauder Cos Inc
9.2
9.4
9.6
9.7
Maybelline
L'Oréal USA Inc
6.1
6.1
6.8
7.3
L'Oréal Paris
L'Oréal USA Inc
7.3
6.8
6.9
6.7
Lancôme
L'Oréal USA Inc
6.4
6.3
6.5
6.6
Mac
Estée Lauder Cos Inc
5.1
5.3
5.6
5.9
Estée Lauder
Estée Lauder Cos Inc
5.6
5.5
5.5
5.5
Table 6 Facial Make-up Brand Shares
by GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Revlon
Revlon Inc
6.1
6.0
5.9
5.5
Mary Kay
Mary Kay Inc
4.9
4.9
4.8
4.8
bareMinerals
Bare Escentuals Inc
4.3
4.6
4.6
4.7
Neutrogena
Johnson & Johnson Consumer
3.5
Products Inc
3.3
3.5
3.7
Almay
Revlon Inc
3.1
3.1
2.7
2.7
Chanel
Chanel USA Inc
2.4
2.3
2.3
2.3
Avon
Avon Products Inc
2.5
2.6
2.4
2.3
Physician's Formula
Physicians Formula Cosmetics
2.7
2.5
1.8
1.9
Smashbox
Estée Lauder Cos Inc
-
-
1.6
1.6
Bobbi Brown
Estée Lauder Cos Inc
1.4
1.4
1.5
1.5
Nars
Shiseido Cosmetics (America)
1.1
Ltd
1.1
1.3
1.5
BeneFit
LVMH Perfums & Cosmetics
1.1
USA Inc
1.1
1.2
1.2
Shiseido
Shiseido Cosmetics (America)
1.1
Ltd
1.1
1.1
1.0
Rimmel
Coty Inc
0.8
0.8
0.8
0.8
Fashion Fair
Johnson Publishing Co Inc
0.8
0.7
0.7
0.7
Clarins
Clarins SA
0.7
0.7
0.7
0.6
Dior
LVMH Perfums & Cosmetics
0.5
USA Inc
0.6
0.6
0.6
Origins
Estée Lauder Cos Inc
0.7
0.6
0.6
0.7
Table 6 Facial Make-up Brand Shares
by GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Elizabeth Arden
Elizabeth Arden Co
0.5
0.5
0.5
0.5
Jafra
Jafra Cosmetics International
0.4
Inc
0.4
0.4
0.4
NYC New York Color
Coty Inc
0.3
0.3
0.3
0.3
Prescriptives
Estée Lauder Cos Inc
1.3
1.1
0.3
0.3
Artistry
Amway Corp
0.3
0.2
0.2
0.2
Nu Skin
Nu Skin Enterprises Inc
0.2
0.2
0.2
0.1
BeautiControl
Beauticontrol Cosmetics Inc
0.2
0.1
0.1
0.1
The Body Shop
Body Shop Inc
0.1
0.1
0.1
0.1
jane
Jane & Co LLC
0.5
0.4
0.2
0.1
Coty Airspun
Coty Inc
0.1
0.1
0.1
0.1
Victoria's Secret
Limited Brands Inc
0.1
0.1
0.1
0.1
Max Factor
Procter & Gamble Co, The
0.3
0.2
0.0
-
Smashbox
Smashbox Cosmetics
1.4
1.5
-
-
Ultima II
Revlon Inc
0.0
-
-
-
Bath & Body Works
Limited Brands Inc
-
-
-
-
Private label
Private Label
0.2
0.2
0.2
0.1
Others
Others
6.1
5.4
5.8
6.0
Total
Total
100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company
research, store checks, trade interviews, trade sources
Table 7 Lip Products Brand Shares by
GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Mac
Estée Lauder Cos Inc
10.5
11.0
11.9
12.4
Revlon
Revlon Inc
8.5
9.3
9.4
9.6
Clinique
Estée Lauder Cos Inc
8.0
8.2
8.6
8.7
Cover Girl
Procter & Gamble Co, The
6.8
7.2
7.2
7.4
L'Oréal Paris
L'Oréal USA Inc
8.1
7.7
7.2
6.9
Mary Kay
Mary Kay Inc
6.3
6.5
6.6
6.6
Maybelline
L'Oréal USA Inc
5.2
5.2
5.7
6.0
Lancôme
L'Oréal USA Inc
5.0
5.0
5.2
5.3
Estée Lauder
Estée Lauder Cos Inc
5.0
5.0
5.2
5.1
Avon
Avon Products Inc
4.8
4.9
5.0
4.5
Chanel
Chanel USA Inc
2.2
2.2
2.4
2.5
Bobbi Brown
Estée Lauder Cos Inc
1.4
1.4
1.5
1.6
Rimmel
Coty Inc
1.4
1.3
1.4
1.5
Wet 'n' Wild
Markwins International Corp
1.6
1.5
1.4
1.4
Nars
Shiseido Cosmetics (America)
1.0
Ltd
1.1
1.2
1.4
BeneFit
LVMH Perfums & Cosmetics
0.7
USA Inc
1.1
1.2
1.2
Bonne Bell
Bonne Bell Inc
2.0
1.8
1.5
1.2
Burt's Bees
Burt's Bees Inc
1.3
1.1
1.0
1.0
NYC New York Color
Coty Inc
0.8
0.8
0.9
0.9
Dior
LVMH Perfums & Cosmetics 0.7
0.7
0.8
0.8
Table 7 Lip Products Brand Shares by
GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
USA Inc
Shiseido
Shiseido Cosmetics (America)
0.7
Ltd
0.6
0.6
0.6
Fashion Fair
Johnson Publishing Co Inc
0.6
0.6
0.6
0.6
Smashbox
Estée Lauder Cos Inc
-
-
0.5
0.5
Victoria's Secret
Limited Brands Inc
0.5
0.5
0.6
0.5
Origins
Estée Lauder Cos Inc
0.6
0.6
0.6
0.5
Clarins
Clarins SA
0.5
0.5
0.5
0.5
Neutrogena
Johnson & Johnson Consumer
0.8
Products Inc
1.0
0.9
0.5
Bath & Body Works
Limited Brands Inc
0.4
0.4
0.5
0.5
Jafra
Jafra Cosmetics International
0.4
Inc
0.4
0.5
0.4
bareMinerals
Bare Escentuals Inc
0.3
0.4
0.4
0.4
Artistry
Amway Corp
0.5
0.4
0.5
0.4
Elizabeth Arden
Elizabeth Arden Co
0.4
0.4
0.4
0.4
The Body Shop
Body Shop Inc
0.3
0.3
0.3
0.3
Prescriptives
Estée Lauder Cos Inc
1.0
0.9
0.2
0.2
BeautiControl
Beauticontrol Cosmetics Inc
0.2
0.1
0.1
0.1
Nu Skin
Nu Skin Enterprises Inc
0.1
0.2
0.1
0.1
Sally Hansen
Coty Inc
0.7
0.7
0.3
0.1
jane
Jane & Co LLC
0.3
0.2
0.1
0.1
Table 7 Lip Products Brand Shares by
GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Almay
Revlon Inc
0.7
0.3
0.1
0.0
Smashbox
Smashbox Cosmetics
0.4
0.5
-
-
Private label
Private Label
0.9
1.0
1.1
1.0
Others
Others
8.5
6.9
5.7
6.0
Total
Total
100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company
research, store checks, trade interviews, trade sources
Table 8 Nail Products Brand Shares by
GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Sally Hansen
Coty Inc
38.2
43.2
44.9
38.0
Revlon
Revlon Inc
7.8
7.4
6.6
8.8
Sinful Colors
Mirage Cosmetics Inc
3.0
3.9
6.9
7.2
OPI
OPI Products Inc
6.3
6.1
6.4
6.3
Essie
L'Oréal USA Inc
-
-
1.4
5.1
Wet 'n' Wild
Markwins International Corp
3.6
3.2
2.8
3.5
Avon
Avon Products Inc
4.4
4.6
3.9
3.2
Nutra Nail
CCA Industries Inc
2.3
2.3
2.3
2.3
Cutex
Medtech Inc
2.2
2.1
1.9
1.6
NYC New York Color
Coty Inc
2.2
2.5
1.8
1.4
Chanel
Chanel USA Inc
0.6
0.5
0.9
1.4
Table 8 Nail Products Brand Shares by
GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Rimmel
Coty Inc
1.5
1.0
1.2
1.0
Maybelline
L'Oréal USA Inc
4.6
2.5
1.4
0.8
Nars
Shiseido Cosmetics (America)
0.1
Ltd
0.1
0.3
0.4
L'Oréal Paris
L'Oréal USA Inc
1.7
1.3
0.7
0.3
Lancôme
L'Oréal USA Inc
0.6
0.5
0.4
0.3
Estée Lauder
Estée Lauder Cos Inc
0.2
0.2
0.2
0.2
Jonel
Markwins International Corp
0.2
0.1
0.1
0.1
Clinique
Estée Lauder Cos Inc
0.4
0.3
0.2
0.1
Dior
LVMH Perfums & Cosmetics
0.1
USA Inc
0.0
0.1
0.1
Cover Girl
Procter & Gamble Co, The
2.3
1.8
1.0
0.1
Jafra
Jafra Cosmetics International
0.1
Inc
0.1
0.1
0.1
Essie
Essie Cosmetics
0.7
1.0
-
-
Jonel
AM Cosmetics Inc
-
-
-
-
Wet 'n' Wild
AM Cosmetics Inc
-
-
-
-
Artistry
Amway Corp
-
-
-
-
Naturistics
Del Pharmaceuticals Inc
-
-
-
-
NYC New York Color
Del Pharmaceuticals Inc
-
-
-
-
Sally Hansen
Del Pharmaceuticals Inc
-
-
-
-
Bath & Body Works
Limited Brands Inc
-
-
-
-
Table 8 Nail Products Brand Shares by
GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Olay
Procter & Gamble Co, The
-
-
-
-
Almay
Revlon Inc
-
-
-
-
Private label
Private Label
5.3
5.0
4.4
3.7
Others
Others
11.6
10.4
9.8
14.0
Total
Total
100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company
research, store checks, trade interviews, trade sources
Table 9 Colour Cosmetics Premium Brand
Shares by GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Clinique
Estée Lauder Cos Inc
19.0
19.4
19.5
18.6
Mac
Estée Lauder Cos Inc
14.7
15.3
15.9
15.8
Lancôme
L'Oréal USA Inc
14.0
13.9
14.2
13.9
Estée Lauder
Estée Lauder Cos Inc
11.3
11.2
11.0
10.5
Chanel
Chanel USA Inc
5.9
5.8
6.0
5.9
bareMinerals
Bare Escentuals Inc
4.9
5.3
5.3
5.1
Bobbi Brown
Estée Lauder Cos Inc
3.1
3.2
3.3
3.3
Nars
Shiseido
Cosmetics
2.0
(America) Ltd
2.1
2.4
2.7
Smashbox
Estée Lauder Cos Inc
-
2.6
2.5
BeneFit
LVMH
2.4
2.4
2.4
Perfums
& 2.1
Table 9 Colour Cosmetics Premium Brand
Shares by GBN 2008-2011
% retail value rsp
Company
2008 2009 2010 2011
Cosmetics USA Inc
Dior
LVMH
Perfums
Cosmetics USA Inc
OPI
OPI Products Inc
&
1.4
1.5
1.6
1.6
1.1
1.2
1.4
1.6
Shiseido
Shiseido
Cosmetics
1.8
(America) Ltd
1.7
1.7
1.6
Essie
L'Oréal USA Inc
-
0.3
1.3
Fashion Fair
Johnson Publishing Co
1.4
Inc
1.4
1.3
1.2
Clarins
Clarins SA
1.2
1.2
1.2
1.1
Origins
Estée Lauder Cos Inc
1.4
1.3
1.2
1.1
Elizabeth Arden
Elizabeth Arden Co
1.0
1.0
0.9
0.9
Prescriptives
Estée Lauder Cos Inc
2.4
2.1
0.5
0.5
Smashbox
Smashbox Cosmetics
2.3
2.5
-
-
Essie
Essie Cosmetics
0.1
0.2
-
-
Others
Others
8.8
7.3
7.2
8.6
Total
Total
100.0 100.0 100.0 100.0
-
Source: Euromonitor International from official statistics, trade associations, trade press, company
research, store checks, trade interviews, trade sources
Table 10 Forecast Sales of Colour
Cosmetics by Category: Value 20112016
US$ million
2011
Eye Make-Up
2012
2013
2014
2015
2016
3,145.4 3,243.5
3,332.9
3,416.0
3,515.2
3,626.1
- Eye Liner/Pencil
747.9
762.3
775.5
788.4
807.3
829.5
-- Premium Eye Liner/Pencil
223.7
231.5
237.7
243.1
247.7
254.2
-- Mass Eye Liner/Pencil
524.2
530.9
537.8
545.3
559.5
575.3
- Eye Shadow
578.6
600.4
620.6
640.2
657.7
678.5
-- Premium Eye Shadow
202.5
212.7
221.3
227.1
233.7
239.6
-- Mass Eye Shadow
376.2
387.7
399.3
413.2
424.0
438.9
- Mascara
1,696.2 1,754.8
1,808.7
1,857.0
1,916.8
1,982.2
-- Premium Mascara
656.2
707.5
727.4
749.3
773.5
-- Mass Mascara
1,040.0 1,069.5
1,101.2
1,129.7
1,167.5
1,208.7
- Other Eye Make-Up
122.7
126.0
128.2
130.4
133.4
135.9
-- Premium Other Eye Make-Up
42.4
44.4
45.6
46.7
47.8
48.9
-- Mass Other Eye Make-Up
80.3
81.6
82.6
83.7
85.6
87.0
Facial Make-Up
3,842.8 3,952.2
4,037.8
4,125.0
4,225.5
4,327.8
- Blusher/Bronzer/Highlighter
482.3
498.2
513.3
527.9
542.2
550.7
-- Premium Blusher/Bronzer/Highlighter 227.1
233.0
239.8
247.8
254.5
260.4
-- Mass Blusher/Bronzer/Highlighter
255.2
265.2
273.5
280.1
287.7
290.3
- Foundation/Concealer
2,675.5 2,765.0
2,834.9
2,901.3
2,977.3
3,067.2
-- Premium Foundation/Concealer
1,287.9 1,345.1
1,394.0
1,450.3
1,501.5
1,548.4
-- Mass Foundation/Concealer
1,387.6 1,419.9
1,440.9
1,451.0
1,475.8
1,518.9
- Powder
638.5
635.4
639.1
647.0
649.5
685.4
637.8
Table 10 Forecast Sales of Colour
Cosmetics by Category: Value 20112016
US$ million
2011
2012
2013
2014
2015
2016
-- Premium Powder
250.3
250.8
253.0
254.8
257.3
258.3
-- Mass Powder
388.2
387.0
382.4
384.3
389.7
391.2
- Other Facial Make-Up
46.6
51.2
54.2
56.7
59.0
60.4
-- Premium Other Facial Make-Up
38.7
42.9
45.6
47.9
50.0
51.2
-- Mass Other Facial Make-Up
7.9
8.2
8.5
8.8
9.1
9.2
Lip Products
2,003.4 2,058.3
2,110.4
2,161.0
2,203.8
2,232.0
- Lip Gloss
471.6
464.3
461.0
460.5
464.6
473.6
-- Premium Lip Gloss
176.7
177.0
178.2
180.3
184.7
190.1
-- Mass Lip Gloss
294.9
287.3
282.8
280.1
279.9
283.5
- Lip Liner/Pencil
111.0
107.6
103.8
101.6
99.8
99.0
-- Premium Lip Liner/Pencil
45.6
43.6
41.9
40.8
40.0
39.8
-- Mass Lip Liner/Pencil
65.4
64.0
61.9
60.8
59.8
59.2
- Lipstick
1,282.4 1,346.4
1,403.8
1,455.0
1,492.5
1,510.3
-- Premium Lipstick
614.0
651.7
686.0
716.2
740.4
759.7
-- Mass Lipstick
668.4
694.7
717.8
738.8
752.2
750.6
- Other Lip Products
138.5
140.0
141.8
144.0
146.9
149.1
-- Premium Other Lip Products
91.6
95.5
98.9
101.8
104.6
106.3
-- Mass Other Lip Products
46.8
44.5
42.9
42.1
42.3
42.8
Nail Products
1,003.4 1,111.5
1,181.7
1,231.7
1,262.2
1,264.7
- Nail Polish
778.0
878.6
943.6
992.2
1,021.9
1,024.6
-- Premium Nail Polish
190.7
234.0
253.3
266.2
271.8
265.6
Table 10 Forecast Sales of Colour
Cosmetics by Category: Value 20112016
US$ million
2011
2012
2013
2014
2015
2016
-- Mass Nail Polish
587.3
644.6
690.3
725.9
750.1
759.0
- Nail Treatments/Strengthener
115.3
121.4
125.9
128.2
129.3
130.1
4.8
4.9
5.0
5.1
5.2
5.2
-- Mass Nail Treatments/Strengthener
110.5
116.4
120.9
123.1
124.2
124.9
- Polish Remover
74.1
74.6
74.6
73.6
73.2
72.2
-- Premium Polish Remover
-
-
-
-
-
-
-- Mass Polish Remover
74.1
74.6
74.6
73.6
73.2
72.2
- Other Nail Products
36.0
37.0
37.5
37.8
37.8
37.7
-- Premium Other Nail Products
2.5
2.7
2.8
2.8
2.8
2.8
-- Mass Other Nail Products
33.5
34.3
34.6
34.9
35.0
35.0
Colour Cosmetics
9,995.0 10,365.5 10,662.8 10,933.7 11,206.7 11,450.5
-Premium
Treatments/Strengthener
Nail
Source: Euromonitor International from trade associations, trade press, company research, trade
interviews, trade sources
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value
Growth 2011-2016
% constant value growth
2011-16
CAGR
2011/16
TOTAL
Eye Make-Up
2.9
15.3
- Eye Liner/Pencil
2.1
10.9
-- Premium Eye Liner/Pencil
2.6
13.6
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value
Growth 2011-2016
% constant value growth
2011-16
CAGR
2011/16
TOTAL
-- Mass Eye Liner/Pencil
1.9
9.8
- Eye Shadow
3.2
17.3
-- Premium Eye Shadow
3.4
18.3
-- Mass Eye Shadow
3.1
16.7
- Mascara
3.2
16.9
-- Premium Mascara
3.3
17.9
-- Mass Mascara
3.1
16.2
- Other Eye Make-Up
2.1
10.7
-- Premium Other Eye Make-Up
2.9
15.2
-- Mass Other Eye Make-Up
1.6
8.4
Facial Make-Up
2.4
12.6
- Blusher/Bronzer/Highlighter
2.7
14.2
-- Premium Blusher/Bronzer/Highlighter
2.8
14.7
-- Mass Blusher/Bronzer/Highlighter
2.6
13.8
- Foundation/Concealer
2.8
14.6
-- Premium Foundation/Concealer
3.8
20.2
-- Mass Foundation/Concealer
1.8
9.5
- Powder
0.3
1.7
-- Premium Powder
0.6
3.2
-- Mass Powder
0.2
0.8
- Other Facial Make-Up
5.3
29.8
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value
Growth 2011-2016
% constant value growth
2011-16
CAGR
2011/16
TOTAL
-- Premium Other Facial Make-Up
5.8
32.4
-- Mass Other Facial Make-Up
3.2
16.9
Lip Products
2.2
11.4
- Lip Gloss
0.1
0.4
-- Premium Lip Gloss
1.5
7.6
-- Mass Lip Gloss
-0.8
-3.9
- Lip Liner/Pencil
-2.2
-10.8
-- Premium Lip Liner/Pencil
-2.7
-12.7
-- Mass Lip Liner/Pencil
-2.0
-9.4
- Lipstick
3.3
17.8
-- Premium Lipstick
4.4
23.7
-- Mass Lipstick
2.3
12.3
- Other Lip Products
1.5
7.7
-- Premium Other Lip Products
3.0
16.0
-- Mass Other Lip Products
-1.8
-8.6
Nail Products
4.7
26.0
- Nail Polish
5.7
31.7
-- Premium Nail Polish
6.8
39.3
-- Mass Nail Polish
5.3
29.2
- Nail Treatments/Strengthener
2.4
12.8
-- Premium Nail Treatments/Strengthener
1.5
7.9
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value
Growth 2011-2016
% constant value growth
2011-16
CAGR
2011/16
TOTAL
-- Mass Nail Treatments/Strengthener
2.5
13.0
- Polish Remover
-0.5
-2.6
-- Premium Polish Remover
-
-
-- Mass Polish Remover
-0.5
-2.6
- Other Nail Products
0.9
4.8
-- Premium Other Nail Products
2.1
11.2
-- Mass Other Nail Products
0.9
4.3
Colour Cosmetics
2.8
14.6
Source: Euromonitor International from trade associations, trade press, company research, trade
interviews, trade sources