Did the project achieve
its goals and
objectives?
Cliff Hague
What was TiF aiming to do?
TiF will investigate the concepts of
attractiveness, image and identity,
further involve citizens and make
them more aware of design in places
and spaces. We will investigate these
aspects in perspective of immigration
and business development.”
(TiF project application).
TiF’s objective 1
“To raise awareness among policy
makers and citizens about regional
attractivity and potential and show
how the different regions and
municipalities are scored based on
objective criteria, in transnational
comparison. (An Attractivity
Barometer).”
Achievement of objective 1


Analysis of
Attractiveness
done for Germany,
Norway, Poland
and Sweden.
What of the other
partners?
Raising awareness?
10
8
6
4
2
0
Policy makers
Citizens
TiF’s objective 2
“To elaborate a number of scenarios
with focus on urban design and
regional attractivity and generate a
toolbox for regional scenario planning
through sharing of expertise and best
practices.”
Achievement of objective 2
Workshop in
Potsdam.
 Scenario planning
guidelines were
produced.


Work of ESPON
PURR project in
Vidzeme added
value to scenarios
work.
Scenarios - how successful?
Rating
10
8
6
Rating
4
2
0
A
B
C
D
E
F
G
H
I
Scenarios
 “Transforming
the scenarios into
movies has attracted great attention
from government.”
 “Scenarios fed into the new master
plan for the town.”
 “The scenarios were posted on the
internet and citizens could
comment”.
TiF Objective 3
“To create a number of marketing
packages with new narratives for the
regions, and launch story telling
initiatives based on transnational
guidelines and linked to the BSR
strategy. The new narratives should be
used for regional branding and drivers
for change.”
Achievement of Objective 3


Workshop in
Valmeira.
Guidelines were
produced.
Success in creating new
marketing
Rating
10
8
6
Rating
4
2
0
A
B
C
D
E
F
G
H
I
Changing the brand
 “The
TiF project was the first time we
had thought about regional
branding”.
 “From: Lots of industrial jobs and low
unemployment, but dull. To: Still lots
of industrial jobs and low
unemployment, but not as dull as
before.”
Success in story telling
initiatives
Rating
10
8
6
Rating
4
2
0
A
B
C
D
E
F
G
H
I
Linking to BSR strategy
Rating
10
8
6
Rating
4
2
0
A
B
C
D
E
F
G
H
I
Who was involved in new
narratives?
Numbers
Cultural workers
Journalists
Local government
Artists/filmmakers/writers
Business
NGOs
Success of TiF in regeneration
of public spaces?
Rating
10
8
6
Rating
4
2
0
A
B
C
D
E
F
G
H
I
TiF Objective 4
To establish and publish a collection of
selected highlights as part of the new
narratives and make them available
through the Internet as a "roadmap to
rural BSR highlights".
 The material is there but the
“Roadmap” is not visible on the TiF
website.
TiF Objective 5
To develop action plans for facelifting
town centers through investments and
a specific technical documentation for
a pilot model called "Interactive Public
Spaces" which will be implemented in
3 towns during the project extension
stage.
Overall impact
Rating
Poltical attitudes
Officials' attitudes
Public attitudes
Business attitudes
Physical environment
How well did TiF meet your
expectations?
Rating
10
8
6
Rating
4
2
0
A
B
C
D
E
F
G
H
I
Obstacles
 Old
attitudes / cultural differences
 Change of project partners
 Small budget
 Time
Successes
 Taught
us to think differently
 Involvement of experts
 Co-operation and new ideas
 Better inter-authority co-operation
 Long term impact of scenario work
 Lasting impact on development of
strategic planning.
Conclusions
Based on 9 partners:
 Some very strong endorsements and
levels of success.
 Really innovative work.
 Reached politicians, and in some
cases the public.
 Roadmap and attractivity work
incomplete?
Typology of economic development
policy & practice related to
governance
Market delivers
Economic
efficiency
Development
state:
strong,
centralized.
Smart,
integrated
planning and
regulation
The project
state: hollowed
governments &
private
partners
Market fails
Development
despite the
state
Environment /
social
inclusion
Well done everyone