ABSTRACT
Selim SARIYERLİ
CLM & E-MARKETING MANAGER in Novo Nordisk since March, 2012
Total 13 years’ experience in pharmaceuticals & IT Business industries.
 Istanbul Aydın University; Instructor
 UCB Pharma; Market Intelligence & SFE Manager
 Novartis; SFE Analyst-Medical Rep.
 Cegedim; Technical Consultant
 Fortis Bank; System Analyst and Programmer
 Login; ERP Consultant
 Turkcell; System Operator
Education :
 Bahçeşehir University, PhD. Management and Organization, 2009-…
 Galatasaray University, Executive MBA
 Bahçeşehir University, MBA in Financial Management
 Boğaziçi University, Management Information Systems
SELİM SARIYERLİ
Selime Hatun Camii Sk. Şükran Apt.
11/4 80050 FINDIKLI/İstanbul
Email: selimsariyerli@gmail.com
Mobile: +90 533 3566821
Office Phone: +90 212 2440910
Personal Information:
· Nationality: Turkish
· Place & Date of Birth: Istanbul 15.07.1978
· Marital Status: Single
· Mobility: Mobile for international assignments
Education:
Bahçeşehir University,Istanbul,Turkey
PhD, PhD of Management and Organization
2009-Now
Galatasaray University, Istanbul,Turkey (GPA:3,75/4.00)
MBA,Master of Business Administration
2006-2008
Bahcesehir University, Istanbul ,Turkey (GPA:3,03)
MBA, Financial Management
2003-2006
Boğaziçi University, Istanbul ,Turkey (GPA:2.77)
MIS, Management Information Systems
1997-2002
Galatasaray High School, Istanbul, Turkey
1989-1997
Academic Works :
Istanbul Aydın University February 2011- March 2012
Instructor in Social Sciences Faculty, International Trade Major
Instructoral Initiatives
Undergraduate Market Economy and Enterpreneurship lectures given to Junior (3rd
year) students.
Business Life:
 Novo Nordisk Turkey March 2012- Present
CLM & E-Marketing Manager
Business Initiatives
Project Manager of the first CLM initiatives in pharmaceuticals in Novo Nordisk Global
and in all pharma sector in Turkey. Very competitive and futuristic initiatives in
marketing intelligence, a brand new business model in marketing.
Cross functional Initiatives
Working closely with Management Team, Product Managers, Marketing Director, Sales
Management, Sales Representatives, Information Technologies Department, Sales Force
Effectiveness Team in order to create a unique system that bases its business model from
the data gathered through I-PADs from HCPs and to create a change and renovation in
promotion habits in Marketing.
 UCB Pharma Turkey February 2009- February 2012
Market Intelligence & Sales Force Effectiveness Manager
Managerial Initiatives
Managing 2 Sales Force Effectiveness Data Analysts, following up their performances
and coaching them in increasing their business knowledge.
Business Initiatives
Support of Managing Director according to current performance of Field Force, reporting
sales data, creating alternative action plans supported by the deep dive SFE analysis.
ETMS Initiatives
Creating new easy to use reporting alternatives according to Field Force needs which also
contributes to make easier Territory Management with Top Management.
Cross Functional Initiatives
Attending in Local Leaders Meetings in order to strategically drive the company's future
aspect with different departments' managerial representatives.
Cooperate with different department members in strategic leader role in order to form
cross functional project teams for new launches and to enhance current perfomance of the
company.
Sales Force Structure Determination Initiatives
Using different smart custom made tools,determination of product Full Time
Equivalent(FTE) in order to create new team structures to enhance effective and sales
driven promotion for current products and also products that are on the pipeline with the
cooperation of Marketing,Sales and Managing Director.
Market and Desk Research
Working with the Product Managers develop market research plans to provide insights
for strategic planning and brand tracking purposes for both launched and pre-launch
products
Coordinate with Market Research Organizations, Consultants to meet the qualitative
objectives derived from strategic brand plans and market research plans
Follow up agencies / consultants supplying market research to ensure completed to spec
Organize feedback sessions to appropriate individuals and functions with interpretations,
conclusions and recommendations base on the data
Periodically support other functions (such as Business Units and Regulatory Affairs &
Medical Departments) with marketing insight data
Providing standard monthly reports to in house customers
Business Intelligence
Review overall company performance vis-à-vis our operating markets and companies
within the same, on a quarterly basis using internal as well as external source of data:
Summary monthly reporting on entry markets & UCB (value, volume, market
shares)(Company Dashboard)
Quarterly analysis of; Rx data and extended entry markets/UCB analysis
Collates market & competitor information gathered from sales, marketing and medical
team and other sources and disseminates to organization within monthly and ad-hoc
reports.
 Novartis Pharma Turkey April 2006 – February 2009
Marketing & Sales Force Effectiveness Specialist & Sales Representative
Field Force Experience:
Working as the Cardiovascular Sales Representative in one of the biggest training and
research hospitals in İstanbul(Okmeydanı) promoting 2 biggest Hypertension drugs for 4
months. Success in increasing the Market Share from 4,3% to 7,3 with different projects
and periodic physician visits.
SPOC Initiatives
Working as the SPOC (Single Point of Contact) responsible for three big business
franchises (63% of the total business in Turkey). I have been coordinating with Business
Unit Heads, Sales Management and Reps, the SFE initiatives and KPIs; incentives,
discovery zone(ETMS system including doctor info, visit reports, targeting), performance
management systems, sizing and territory alignment (MAPS®), targeting,
micromarketing , new product launches preparation and related promotional activities,
IMS sales reports.
Targeting System Initiative
Actively participated as the trainer of the Targeting New Launch Project’s onsite
trainings. Project management role in the IT system integration
PMS initiatives
Project manager on the Field Force Performance Management System(PMS) in
coordination with HR and IT departments. PMS in Turkey is a process where all reps and
FLMs (around 550 people) are meeting twice a year to review the performance of each
individual. The whole process is facilitated through an electronic environment to have
continuity and keep standard business decisions. The outcome scores are used for the
salary adjustments, benefits and promotional/exit decisions.
QTQ Reporting Initiatives
Responsible for the generation of Turkish affiliates global reporting named QTQ Reports
 Cegedim,İstanbul-Turkey October 2004-April 2006
Customer Services Executive - Customer Services Department
Customer Services Executive of Sanofi Aventis in order to provide client’s requests
technically, realizing pharmaceutical projects such as the structure of call
reports,targeting objectives planning.
 Fortis Bank, Istanbul-Turkey September 2003-October 2004
System Analyst- Project Implementation Department
System Analyst in Accounting , Budgeting and Export projects in order to attain the
objectives on the tight deadlines by communicating business units, analyzing their
requests , implementing projects using an Information Technologies project methodology
in order to provide a good understanding between the business unit and the Project
Development Department.
 Login Information Tech., Istanbul-Turkey November 2002-September 2003
Application Consultant -Project Department
Application Consultant of ERP/MRP modules of LOGIN ENTEGRE for
WINDOWS ERP.
 Turkcell., Istanbul-Turkey February 2000-June 2001
Call Center Agent(Part-time-5 months)
IT System Operator(Full Time 1 year 1 month)
Certificates Obtained:
Oracle, (2004,One week in Oracle Head Office ,İstanbul)
IMS Sales Dataview,Sales Analyzer (2006,2 days in IMS Head Office,İstanbul)
Computer Knowledge:
Microsoft Office 9x/2000/XP (Word, Excel, Powerpoint, Access, Outlook),
Adobe Acrobat, Internet Explorer & Software
SPSS, WinQSB, MS Project,Login Entegre for Windows ERP ,Oracle
Discoverer,Web Focus
Languages:
French(Fluent), English(Fluent)
Courses taken at the University about Management Science:
. Strategic Management(MBA)
. Logistics Management(MBA)
. Management(MBA)
. Marketing Management(MBA)
. Accounting
. Research Methodology
. Organizational Behaviour(MBA)
. Production Management(MBA)
. Statistics(MBA)
. Finance
. Operations Research
. Economics
Academic Achievements:
Obtained 50% Success Fellowship on Bahçeşehir University(PhD)
Obtained 50% Success Fellowship on Bahçeşehir University (Financial
Management)
Ranked as 99. top degree out of 1.5 million in ÖYS (University Entrance
Exam), June 1997
Community Activities:
Travels (to USA,England, France,Italy,Holland)
Sports (Squash, Bowling, Football, Basketball,Billiards)
Music(Playing Guitar,Listening Classical,Slow,Rock Music)
References are available upon request