YorkU Magazine 2014-15 Rate Card
York University is helping to shape the global thinkers and thinking that will define tomorrow.
York U’s unwavering commitment to excellence reflects a rich diversity of perspectives and a
strong sense of social responsibility that sets us apart. As a globally recognized research hub,
York U’s 11 Faculties and 28 research centres are thinking bigger, broader and more globally,
partnering with 288 leading universities worldwide. York U's community is strong − 55,000
students, 7,000 faculty and staff, and more than 250,000 alumni.
YorkU, the magazine of York University, is published two times a year in print, with a
guaranteed printed circulation of 240,000, and once as an online version only. It is coverdated Fall (August), Winter (January) and Spring (May). It is distributed to York alumni and
donors, as well as selected business and government officials, educators and news media.
Faculty, staff and students have access to it via York University’s intranet, YU Link.
All issues are posted online for public viewing, in an easy-to-read digital format, at
yorku.ca/yorku.
BEST UNIVERSITY MAGAZINE IN CANADA – GOLD AWARD
Canadian Council for the Advancement of Education – 2008
BEST INTERNAL AUDIENCE MAGAZINE IN NORTH AMERICA – GOLD AWARD
Council for Advancement & Support of Education, Washington, DC – 2008
PUBLISHING SCHEDULE
Winter 2015 Issue (January)
Booking deadline: Oct. 20, 2014
Material deadline: Nov. 28, 2014
Publication date: Jan. 12, 2015 (online only)
Spring 2015 Issue (May)
Booking deadline: March 16, 2015
Material deadline: April 10, 2015
Publication date: May 25, 2015 (printed and online)
Fall 2015 Issue (August)
Booking deadline: May 22, 2015
Material deadline: June 19, 2015
Publication date: Aug. 24, 2015 (printed and online)
Publisher reserves the right to make minor variations to publication dates.
YORKU MAGAZINE RATE CARD
Publication dates: Winter, Jan. 12 (online only); Spring, May 25 (printed); Fall, Aug. 24 (printed)
Circulation: 240,000
These rates are guaranteed through the Fall 2015 issue.
FOUR-COLOUR
1 TIME
2 TIMES
3 TIMES
$5,600
$3,400
$6,150
$9,400
$5,300
$3,200
$5,850
$8,900
2 TIMES
3 TIMES
Additional Online Only
Winter Issue
Full page
Half-page horizontal
Double half-page spread
Double-page spread
COVERS
$5,900
$3,600
$6,500
$9,900
1 TIME
$4,800
$2,900
$5,200
$7,900
$800
$400
–
–
Additional Online Only
Winter Issue
Outside back
Inside front/back
Inside front spread
BLACK & WHITE
$8,300
$7,200
$11,900
1 TIME
$7,900
$6,800
$11,300
$7,500
$6,500
$10,700
2 TIMES
3 TIMES
$4,250
$2,550
$4,700
$7,600
$4,000
$2,400
$4,450
$7,200
–
$5,900
–
$1,200
$1,000
–
Additional Online Only
Winter Issue
Full page
Half-page horizontal
Double half-page spread
Double-page spread
$4,500
$2,700
$4,950
$8,000
$3,600
$2,150
$3,950
$6,400
–
–
–
–
SPECIAL RATES AND COMMISSIONS
Polybagged outserts: Targeted deliveries to specific graduates, age ranges, geographical
areas, postal codes and other demographics can be arranged. Most sizes can be
accommodated, up to 8" x 11", and multi-page insertions are welcome.
Full-run polybagged outsert: $150 per thousand; other prices available on request
Consecutive pages: 10 per cent discount
Guaranteed position premium: add 20 per cent to earned space rate
Rates for business reply cards, stitched-in inserts: available on request
Educational/university rates: available on request
Agency commission: not included
MECHANICAL SPECIFICATIONS
STANDARD UNIT SIZES
WIDE x DEEP (no bleed)
BLEED UNIT
Double-page spread
15 3/8" x 9 3/4" (type margins)
16 3/4" x 11 1/4"
Full page
7 1/4" x 9 3/4" (type margins)
8 5/8" x 11 1/4"
Double half-page spread
15 3/8 x 4 3/4"
16 3/4" x 5 7/8"
Half-page horizontal
7 1/4" x 4 3/4"
8 5/8" x 5 7/8"
Printed: heat-set web (alumni); sheet-fed (campus)
Trim size: 8 1/8" x 10 3/4"
Binding: saddle stitched; two wire
Type page: 7 1/4" x 9 3/4". Keep all critical graphic material a minimum 1/4" from final trim 8 1/8"
x 10 3/4"
Bleeds: minimum bleed 1/4" on all sides. Indicate trim and bleed marks
Delivery: digital file format, ready for printing with proof attached. QuarkXPress or high-resolution
PDF preferred; further information about file formats available on request
ADVERTISING POLICY
The publisher reserves the right to refuse or cancel any advertisement at any time. All advertising
is published upon the understanding that the advertiser assumes full responsibility for all
advertising submitted, printed and published. Advertising and editorial content in YorkU magazine
are independent and no special editorial consideration of any kind shall be part of any agreement.
For information and bookings, contact:
UP MARKETING
main 416.850.8787
toll free 1.877.850.8787
facsimile 647.439.8425
info@up-marketing.com