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CDC
CDC TIP SHEET
CAREERS IN MARKETING
Marketing strategy is present in any organization and is usually one of the core functions of any business alongside sales,
operations and finance. The most prominent area of marketing is brand management within the traditional Consumer
Packaged Goods industry. Such companies are typically ‘marketing-driven’ and career progression is vast – a marketing
background is expected in senior executive roles. Other examples of industries where marketing strategy is prevalent
include Health, Technology, Telecommunications, Retail, Financial Services and Energy. But irrespective of the industry,
marketing is an important component of any business since a product or service is only as good as its promotional
support. Whether your role consists of analyzing data and understanding shopper behavior and purchasing trends or
involves creative thought into developing new products/services and launching and promoting them in the market, it is a
fundamental role in any company.
CAREERS IN MARKETING
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Brand/Product Management
Market Analyst
Market Research/Consumer Insights
Advertising/Public Relations/Promotions
Sales and Business Development
Retail Management
SKILLS NEEDED TO BE SUCCESSFUL
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Leadership/Ability to Influence Others
Ideas Person/Creative Thinker
High Achiever/Passion to Win
Interpersonal/Communication/Negotiation
Skills
Comfortable working with others/in teams
Multi-tasker/Detail-oriented
Ability to link quantitative and qualitative data
Entrepreneurial Spirit/Well-Rounded
Market/Industry Trends
RESOURCES
Who to join:
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Canadian Marketing Association, and/or American Marketing Association
CAPMA (Canadian Agencies Practicing Marketing Activation)
AMA (American Marketing Association)
CIMA (Canadian Internet Marketing Association)
Career Development Centre, Schulich School of Business – Marketing Tip Sheet
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CIM (The Canadian Institute for Marketing)
What to read:
Marketing Magazine
AdvertisingAge
Strategy
Target Marketing
Direct Marketing News
Ad News
Brand Republic
Job Search Engines:
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Schulich CareerQuest
Workingincanada.ca
Marketingjobs.ca
Wowjobs.ca
LinkedIn.com
Cpgconnect.ca
TOP NORTH AMERICAN MARKETING FIRMS
OTHER TOP GLOBAL CPG FIRMS
Procter & Gamble (Cincinnati, OH); Unilever (United Kingdom); L'Oréal (Clichy, France); Kimberly-Clark Corp. (Dallas,
TX); Colgate-Palmolive (New York, NY); Reckitt Benckiser (Berkshire, United Kingdom); Henkel (Düsseldorf, Germany);
S.C. Johnson (Racine, WI); Estee Lauder (New York, NY); Beiersdorf (Hamburg, Germany); Johnson & Johnson ( New
Brunswick, NJ); Shiseido (Tokyo, Japan); Liz Claiborne (New York, NY); Bayer Consumer Health (Morristown, NJ); Nestle
Health Care Nutrition (Glendale, CA); Chanel (Neuilly sur Seine, France); Johnson Diversey (Sturtevant, WI); Novartis
Consumer Healthcare-OTC (Parsippany, NJ); Scotts Miracle-Gro Co. (Marysville, OH); Bausch & Lomb (Rochester, NY)
QUICK TIPS:
Keep up with marketing trends!
Gaining some retail experience can be a valuable asset when applying for jobs.
Remember retailers are your direct consumers!
Be active in case competitions! (such as L’Oreal Brandstorm or Canada’s Next Top Ad Exec.)
Contact the CDC:
Schulich School of Business, Richard E. Waugh Suite, N202, York University, 4700 Keele Street, Toronto ON, M3J 1P3
Tel: (416) 736 5080 | E-mail: recruit@schulich.yorku.ca | www.schulich.yorku.ca
Career Development Centre, Schulich School of Business – Marketing Tip Sheet
Career Development Centre, Schulich School of Business – Marketing Tip Sheet