Press Release
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For immediate release: 29 September 2014
MPA MAGAZINE MEDIA 360° brand audience report reveals year over year
increases for The Economist
Newly created measure of magazine media vitality reveals a total picture of demand for The
Economist’s content across platforms and formats
New York, NY – The inaugural Magazine Media 360° Brand Audience Report, containing new
monthly, industry-wide measurements that capture and communicate consumer demand for
magazine media content across multiple platforms and formats, reveals year-over-year
increases for The Economist, driven by digital growth.
YoY highlights for The Economist according to the MPA Magazine Media 360° brand audience
report include:
• Print plus digital editions reached 2,912,000 consumers, representing a growth of 3%
• Mobile web users grew by 74%
• Video users increased by 30%
• Total MPA Magazine Media 360° increased 3.8%
Launched today by MPA-The Association of Magazine Media, Magazine Media 360° marks the
first time any media has measured and communicated its cross-platform consumer demand by
brand. The monthly-issued report currently covers 147 magazine brands from 30 companies,
representing 95% of the reader universe. Using data from leading third-party providers, GfK
MRI, Ipsos, comScore and Nielsen Online, it provides a complete view of demand for magazine
media.
By participating in this new initiative, The Economist continues to demonstrate its commitment
to transparency for advertisers and the greater media industry. This was also reflected in the
publication’s release in September of its Consolidated Media Report (CMR), which provides a
unique view of combined print and digital circulation across six regions, compiled by Alliance for
Audited Media (AAM) in America with support from ABC U.K. In addition, The Economist
recently launched ViewGuarantee and TimeGuarantee – two audience attention guarantees for
advertisers that are measured and audited using independent, third-party tools.
-ENDS-
For details on this press release or to arrange interview please contact Holly Donahue at +44
(0)20 7576 8379 or hollydonahue@economist.com
About The Economist (www.economist.com)
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect
of world events, The Economist is one of the most widely recognised and well-read current affairs
publications. The paper covers politics, business, science and technology, and books and arts,
concluding each week with the obituary. In addition to the web-only content such as blogs, debates
and audio/video programmes available on the website, The Economist is now available to download
for reading on Android, Blackberry PlayBook, iPhone or iPad devices.
About Magazine Media 360°
Magazine Media 360° is a newly created industry metric that captures demand for magazine media
content by measuring audiences across multiple platforms and formats (including print/digital editions,
websites and video) to provide a comprehensive and accurate picture of magazine media vitality.
Magazine Media 360° uses data from leading third-party providers and currently covers 147 magazine
media brands from 30 companies, representing 95% of the reader universe. The data will be released
around the 20th of each month at www.magazine.org in the MPA Magazine Media 360° Brand Audience
Report, with social media reported separately in its own MPA Magazine Media 360° Social Media Report
(released concurrently beginning in October). This effort marks the first time ever by any media to
measure and communicate cross-platform consumer demand by brand. Magazine Media 360°
Methodology Data for the MPA Magazine Media 360° Brand Audience Report is collected by MPA – The
Association of Magazine Media from participating brands who provide their third-party data to MPA
around the 15th of every month for the previous month’s activity. Participating brands must be tracked in
GfK MRI's Survey of the American Consumer® (print/digital editions) or the Ipsos Affluent Survey USA
(print editions only) as well as any or all of desktop/laptop, mobile web, and/or video as tracked by
comScore or Nielsen Online. The MPA Magazine Media 360° Social Media Report, with data provided by
SocialFlow, will be released concurrently beginning October 2014.
About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media
industry, driving thought leadership and game-changing strategies to promote its vitality, increase
revenues and grow market share. Established in 1919, MPA represents 200 domestic, associate and
international members. MPA is headquartered in New York City, with a government affairs office in
Washington, DC.