MOVING TO
MOBILE
HOW GOVERNMENT IS
TAKING ADVANTAGE OF
NEW TECHNOLOGY
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A BRIEF HISTORY
THE EARLY YEARS
It began with smoke signals…
IN THE MIDDLE…
1784 Non-Electric Telegraph
1870s Telephone
1894 Radio
1927 Television
PRESENT DAY
1940 Computer
1973 Hand Held Mobile Phone
1976 Personal Computer
1989 World Wide Web
1992 Text Message
1993 Smartphones Offered for Sale
2006 Blackberry
2007 iPhone
THE RISE OF MOBILE
It took landline phones over a century to reach saturation the point at which new demand falls off.
Mobile phones reached saturation in just 20 years.
Smartphones are on track to halve that
rate again ten years from initial offering, to market
saturation.
Tablets are moving even
faster.
WHY GO MOBILE?
55% of adults have a smartphone.
That number has risen 20% in the last two years.
34% of smartphone internet users ONLY go online using their smartphone.
Many cellular companies no longer offer
many options in basic phones and some
companies offer no basic phones at all.
VERIZON
WIRELESS
34 smartphones
T-MOBILE
22 smartphones
6 basic phones
0 basic phones
The average person spends 2 hours and 24 minutes
PER DAY on their phone.
WHY?
People are increasingly accessing the internet via smart device.
Smart devices are multi-faceted. News, shopping, socializing…
People are obsessed with social media.
Location-based services make life easy.
Mobile services, like Pandora, Spotify, Netflix and Hulu are
making radio & television obsolete.
Real-time news & updates
SMARTPHONES
VS
MOBILE WEBSITES
SMARTPHONES VS
MOBILE WEBSITES
US Consumers’ use of mobile web sites has dropped by
almost a quarter, from an average of 31 minutes per day in
March 2013, to just 22 minutes per day now.
App usage, on the other hand, grew from 80% of phone
use (2 hours and 6 minutes daily) to 86%.
SMARTPHONE APP
FEATURES
HIGH
DEFINITION
GRAPHICS
DIRECTIONAL
PUSH
NOTIFICATIONS
SERVICE REQUESTS
•
GPS & Photo
Capable
•
Allows residents to
send a request
directly to public
works.
DIRECTORIES
•
Local Businesses
•
Departments
•
Programs
•
Community Contacts
•
Facilities
•
Elected Officials
•
Services
TOUCH-TO CAPABILITIES
•
Dial
•
Email
•
Map
MULTI-ENTITY
NEWS ROOM
TOUCH-TO-ADD
CALENDAR
SOCIAL MEDIA
INTEGRATION
Twitter
Newsletter Integration
Coupons
Rotating Special Event
Contact Information
Quick Links
Ask A Question
E-News Sign Up
Changeable Survey
Webpage Integration
News Room
Facebook
Directories
Events Feed
Calendar
Service Requests
Video Integration
COMMONLY
UTILIZED
MODULES
TABLET
COMPATIBILITY
FREE TO DOWNLOAD
NO ADVERTISING
MARKETING
Initial Launch
Ongoing Promotion
COMMON WORRIES
No One Else Is Doing It
More Work?
Costs
Updates
Ads
WHAT’S THE BIG
PICTURE?
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Any questions?
www.constituentconsultants.com
773.353.2905