BlackBerry
Charles Wijaya Kusuma
Sebastian Feiler
Minh Hoang Nguyen
10th June 2010
Contents
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•
•
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Introduction
Technology
Business
Discussion session
2
Introduction
• Background
• RIM
• Slogan : “Always On, Always Connected”
• Pagers (Inter@ctive Pager)
• Wireless data network (Mobitex)
• Smartphone
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•
•
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Operating system (OS)
Email, instant messaging (IM)
Camera, multi-media
Social networking capabilities
Built-in full keyboard
Games
3
Technology
• Applications & device features
4
Technology
• Components:
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•
•
•
Devices
BlackBerry Enterprise Server (BES)
Providers
Other servers
• Email servers
• File servers
• Instant messaging servers
• Etc.
5
Technology
6
TIMES
• Telecommunication
• Wireless device – smartphones
• Network
• Information
• Software-Application
• Server (BES)
• Security
• Digital signature
• Encryption
• Privacy
7
Business – Worldwide smartphone market
8
Business – How the smartphone market grew
http://tech.fortune.cnn.com/tag/rim/
9
10
Business – Smartphones market in Germany
11
Business – Smartphones market in Europe
14.5%
14.1%
19%
15.3%
8.3%
6.8%
60.9%
55%
43%
Q4 2009
15.7%
7.1%
25.1%
http://www.comscore.com/Press_Events/Press_Releases/2010/3/UK_Leads_European_Countries_in_Smartphone_Adopti 12
on_with_70_Growth_in_Past_12_Months
Business – Smartphones market in US
http://www.electronista.com/articles/08/12/02/needham.on.iphone.share/
13
Business – Smartphones market in US
http://www.businessinsider.com/chart-of-the-day-us-share-of-smartphone-platforms-2010-3
14
Business – Smartphones market in Indonesia
15
Business – Smartphones market in Asia
• Big hits in Indonesia
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No locked units
Internet access – Internet infrastructure: not always reliable, expensive
Social networking (chat, messaging) –
Marketing – after-sales service
Prices: ($500 for new, $300 in gray market), IPhone ($900)
Apple as the marker of the Macintosh, whose reputation as an expensive
computer for the selected few is strongly embedded on the local culture
• Interaction using the touch screen interface has not really caught on in
Indonesia
http://www.google.de/trends
16
SWOT
• Strength
• Push mail, Devices, OS, Security
• Businessman
• Prices
• Weakness
• Private user
• Incompatible (past)
• Marketing campaign in Europe
• Opportunity
• Wide spread
• SMC – small medium companies
• Threads
• Deficit (image, market share, customers)
• Open source (Funambol, Android, etc.)
17
Business – Financial report
18
Compensation against risk factors
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•
•
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Enhancement of products and services
Innovation, Creativity, New products (patents) and services
Cover new branches
Corporate with local telephone operator in each country (e.g. china
mobile, Indosat, etc.)
• Corporate with local universities in each country (e.g. The University
of Indonesia)
• Open Research and development institutes in universities (Australia
, UK)
• Interfaces to other components / software applications
19
Conclusion
• Blackberry’s background
• Blackberry’s technology
• Blackberry’s impact
20
Question and answer time
?
21