Creating Blue Oceans in the Desert
ICCFA Leadership Summit
Tucson, AZ
October 1, 2015
EFFICIENCY
CREATIVITY
What is Blue Ocean Strategy?
Blue Ocean Strategy
1. A theory of how to create new demand and highly
profitable growth based on value innovation: the
simultaneous pursuit of differentiation and low costs.
2. A proven and practical set of tools, methodologies, and
frameworks to think and observe skillfully to systematiclly
create and execute breakthrough growth strategies.
A Blue Ocean Strategy is
a strategic move that has:
1. broken the value/cost trade-off through value innovation;
2. created unprecedented new demand by capturing
noncustomers;
3. achieved high profitable growth.
Visual
Exploration
Visual
Strategy Creation
Value
Innovation
Tools:
PMS Map
“As Is” Strategy Canvas
Buyer Experience Cycle
Tools:
The Six Paths
Framework
Tools:
ERRC Grid
To Be Strategy Canvas
blue ocean strategy (meta) process ➔
Visual Strategy Fair
Visual
Awakening
Visual Awakening
•
Question
assumptions,
orthodoxies
and
roles
•
Free
up
resources
&
identify
strategic
•
Forceful wake-up call
inconsistencies
•
Uncover buyer and employee “pain points”
Visual
Exploration
Visual
Strategy Creation
Value
Innovation
Tools:
PMS Map
“As Is” Strategy Canvas
Buyer Experience Cycle
Tools:
The Six Paths
Framework
Tools:
ERRC Grid
To Be Strategy Canvas
blue ocean strategy (meta) process ➔
Visual Strategy Fair
Visual
Awakening
Visual Exploration
•
Discover new buyer insights using the Six Paths
Framework
•
Identify insights from noncustomers that will
create breakthrough value
•
Develop strategic option to capture the mass of
customer and noncustomer groups
Visual
Exploration
Visual
Strategy Creation
Value
Innovation
Tools:
PMS Map
“As Is” Strategy Canvas
Buyer Experience Cycle
Tools:
The Six Paths
Framework
Tools:
ERRC Grid
To Be Strategy Canvas
blue ocean strategy (meta) process ➔
Visual Strategy Fair
Visual
Awakening
Visual Strategy Creation
•
Identity the factors that should be eliminated,
reduced, raised, or created
•
Capture
the
mass
of
customer
and
noncustomer
•
Creatively reconstruct your key competitive factors
groups