Lewis-Clark State College
BUS 482 – International Marketing
Spring 2016
Course Title:
Location:
Professor:
Office:
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E-mail:
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BUS 482 – International Marketing
Online
Pete Van Mullem, Ph.D.
Thomas Jefferson Hall 204
Monday/Wednesday 9:15-10:15 and Noon-1:00
Tuesday 9:15-11:45
Also available by appointment
pwvanmullem@lcsc.edu
208-792-2467
Course Description:
Emphasizes the growing importance of an international perspective to successful business
operations. Examines problems associated with marketing across national, international,
transcultural, and subcultural boundaries. Develops international marketing skills. Pre-requisites:
BUS 321 and Junior standing or higher.
Competencies:
Upon completion of this course, the student will be able to:
1. Provide a conceptual framework of global marketing.
2. Gain perspectives of international marketing and examine how it is different from
domestic marketing.
3. Explore some common marketing problems and opportunities companies face in
international environments.
4. Develop skills in formulating product, price, distribution and promotion strategies
in the context of business outside the U.S.
5. Recognize cultural differences among countries and whether it is necessary to
accommodate them in marketing plans and strategies.
6. Become familiar with the legal environment of international marketing.
7. Understand economic, geographic and political environments that influence a
firm’s marketing options.
8. Examine some of the fundamental changes taking place in the global marketing
environment.
Required Text:
Keegan, W. J. and Green, M. C. (2015). Global Marketing (8th). Boston, MA: Prentice
Hall. ISBN: 978-0-13-354500-5
Methods of Evaluation
Marketing Review Pre-Test (1.5%): Students will complete multiple choice and true/false
questions from material covered in BUS 321 Principles of Marketing as a pre-test. The exam
score will be used as an indicator of each student’s knowledge of basic marketing concepts.
Students will receive 10 points towards their final grade for completing the pre-test.
Chapter Quizzes (18.6%): There will be (12) quizzes for a total of 120 points towards your
final grade. Quiz questions will come directly from chapter readings and module notes. All quiz
questions will be multiple choice and true/false.
Case Study Reports (9.3%): There will be (6) case study reports from case studies supplied in
the textbook. Case studies will count for a total of 60 points towards the final grade in the
course.
Class Discussion Session (16.3%): Students will participate in (6) class discussion sessions on a
topic related to the global marketing environment. You must participate in the discussion
session during the 1-week window that the session is open to receive credit for the session.
Carefully review the guidelines and discussion rubrics before you begin. You will be required to
submit multiple times throughout the week. Each discussion session is worth 20 points (except
week 1, 5 pts.) for a total of 105 points towards the total score in the class.
Trends in Global Marketing Research Paper (15.5%): Students will research and write a 10
to 15 page research paper on a current trend or issue in global marketing. Students will be
provided with a list of potential topics, although students will be able to select a topic “off list”
with approval of the instructor. The research paper will count for a total of 100 points towards
the final grade in the course.
International Company Research Report (15.5%): Students will examine an international
company and their products, conducting a market mix analysis on one product and a market
analysis on the product’s industry. A list of potential companies will be provided, although
students will be able to select a topic “off list” with approval of the instructor. The research
report will count for a total of 100 points towards the final grade in the course.
International Promotional Campaign (23.3%): Working in small groups students will create
a promotional campaign for an international product. Each group will select one of the following
types of promotional campaigns (advertising, sport sponsorship, public relations, and sales
promotion). The research report will count for a total of 100 points towards the final grade in the
course.
Summary
(12) Chapter Quizzes
(6) Case Studies
Marketing Review Pre-Test
(6) Class Discussion Sessions
Trends in Global Marketing Research Paper
International Company Research Report
International Promotional Campaign
Total Points Possible
Grading
92.5- 100% = A
90.0 – 92.4 = A86.5 – 89.9 = B+
82.5 – 86.4 = B
80.0- - 82.4 = B-
120 points
60 points
10 points
105 points
100 points
100 points
150 points
645 points
76.5-79.9 = C+
72.5-76.4 = C
70.0-72.4 = C60.0-69.9 = D
59.9 – 0 = F
Late Policy
All assignments are due in class on the date given on this syllabus. Anything submitted after the
due date and time is considered to be late. No late assignments will be accepted. I reserve the
right to change exam and paper due dates as necessary. Announcement of changes will be made
in class. It is your responsibility to take note of all such changes. I know that there are some
emergencies that happen or illnesses that arise throughout the semester. If anything does occur,
it is your responsibility to contact me before the exam/quiz/assignment date and time to notify
me of your emergency. If I hear from you before the exam/quiz date and time, and your reason
is valid, I will allow you to take a different version of the exam that will be worth the original
point value. If you don’t make any contact with me or you don’t have a valid reason, you will
get 0 for that exam/quiz/assignment.
Writing Policy
It is expected that students enrolled in a university will exhibit a proficiency in writing (spelling,
grammar, sentence mechanics, and syntax). Therefore to ensure that high standards and
expectations are met, points will be deducted for each misspelled word, improper work image,
sentence mechanics, and improper syntax. You will also be graded on your ability to follow the
instruction sheets to the letter. For many assignments, you must support your writing with the
works of others and cite them properly. All papers must be written in APA style.
Library Use
Students, faculty, and staff patrons are expected to use the LCSC library buildings and materials
in a responsible manner. Acts such as defacing, concealing, removing sections of, or stealing
library books, periodicals, or reserve materials, or interfering with the work of other users
indicate a lack of respect for the education process and for the rights of others within a university
setting.
Consumer Information
In 2008, the federal government required all post-secondary institutions offering federal financial
aid programs to provide key data to both prospective and current students. To comply with this
requirement, Lewis-Clark State College has developed a consumer information page, which may
be accessed at http://www.lcsc.edu/student-consumer-information/
Disability Accommodations
Students requiring special accommodations or course adaptations due to a disability and/or a
health-related issue should consult their course instructors and the LCSC Student Counseling
Center immediately (RCH 111, 792-2211). Official documentation may be required in order to
provide an accommodation and/or adaptation.
Student Rights and Responsibilities
Students have the responsibility for knowing their program requirements, course requirements,
and other information associated with their enrollment at LCSC. Students should review the
LCSC General Catalog (http://www.lcsc.edu/catalog/) and the LCSC Student Handbook
(http://www.lcsc.edu/media/1152314/13-14-Student-Handbook-Revised.pdf) for more
information.
Accidents/Student Insurance
Students participating in LCSC classes normally must look to their personal health insurance
policy (Student Health Insurance Plan or comparable private coverage) should an accident occur.
In the event of an accident, please seek medical help, if necessary, and report the incident to
LCSC Security (792-2226). Fieldtrips or other special student activities may also require
students to submit a signed participation waiver (forms can be obtained from the supporting
Division Office).
Enrollment Verification/Attendance
Students who are not actively pursuing their classes may have to repay part or all of their
financial aid awards depending upon the circumstances.
Academic Dishonesty
Academic dishonesty, which includes cheating and plagiarism, is not tolerated at LCSC.
Individual faculty members will impose their own policies and sanctions regarding academic
dishonesty. Students who are accused of being academically dishonest may be referred to the VP
for Student Affairs for official disciplinary action.
Illegal File Sharing
Students using LCSC’s computers and/or computer network must comply with the college’s
appropriate use policies and are prohibited from illegally downloading or sharing data files of
any kind. Specific information about the college’s technology policies and its protocols for
combating illegal file sharing may be found on the VP for Student Affairs’ web page
(http://www.lcsc.edu/student-affairs/student-code-of-conduct/).
Diversity Vision Statement
Regardless of race, color, age, sex, religion, national origin, disability, veteran status, or sexual
orientation, you will be treated and respected as a human being.
Disclosures
During this course, if you elect to discuss information with me, which you consider to be
sensitive or personal in nature and not to be shared with others, please state this clearly. Your
confidentiality in these circumstances will be respected unless upholding that confidentiality
could reasonably put you, other students, and other members of the campus community, or me in
danger. In those cases or when I am bound by law to report what you have told me, such as
incidents involving sexual assault or other violent acts, I will submit a report to appropriate
campus authorities.
Component
A.
Accounting (ACT)
B.
Marketing (MKT)
C.
Finance (FIN)
D.
Management
35
2
Management Principles (MGT)
5
2.
Organizational Behavior (OB)
3
3.
Human Resource Management (HRM)
1
4.
Operations Management (OM)
3
12
Economic/Social/Legal Environment
1.
Legal Environment of Business (LAW)
2
2.
Economics (ECN)
2
3.
Business Ethics (ETH)
2
Total Economic/Social/Legal Environment
F.
1
1.
Total Management
E.
Hours
6
Decision-Support Tools
1.
Information Systems (IS)
1
2.
Quantitative Methods/Statistics (QM)
1
Total Decision-Support Tools
G.
Global Dimensions of Business (GLOB)
H.
Integrative Experience (INT)
Total Contact Hours
2
20
1
79