RESIDENCE INN BY MARRIOTT
2006 PERFORMANCE AWARDS
Residence Inn will be recognizing its top performers at the GM Conference in San Antonio, TX February
2007. In order to be eligible for the awards listed below, the following criteria must be met:
v Hotel must be open by January 1, 2006 except for opening awards.
v Hotel must be open by January 1, 2005 for Occupancy, Revenue and GSS improvement awards
and Diamond Hotel awards
v Improvement awards will be based on improvement over YE 2005 versus October 2006 year to
date
v GSS awards will be based on scores through October 2006 due to the conference being held in
February 2007
v Improvement scores must at a minimum, meet the brand average score for that award category
v Awards that include financial data are based on STAR data through October 2006
v Red Zone hotels (hotels placed in the Red in either GSS or QA wave Jul-Dec 2006) are not
eligible for awards
v To qualify for Opening Hotel or Opening GM of the year, hotel must have opened between July
2005 and July 2006.
Note: Please review the award categories and number of awards given carefully as there
have been some changes.
The awards include:
Diamond, Platinum, Gold and Silver Awards – The matrix outlines the requirements for achieving the
Diamond, Platinum, Gold and Silver hotel awards. The Hotel of the Year will be selected from the
Diamond winners.
CRITERIA
DIAMOND
AWARD
PLATINUM
AWARD
GOLD
AWARD
SILVER
AWARD
93% or higher
93% or higher
91.0% -92.9%
88% -90.9%
55% or higher
NA
NA
NA
5% increase or
higher or 140%
RevPAR Index
or higher
without more
than a 5%
decline YOY
NA
NA
NA
Criteria #1
Overall GSS Score – Overall
Satisfaction
(January 1, 2006-October 31,
2006)
Criteria #2
Extended Stay Occupancy (Jan 1,
2006 – October 31, 2006)
Criteria #3
RevPar Index % Increase from yearto-year (from YTD 2005 vs. YTD
October 2006)
1
2
Guest Satisfaction Awards - This matrix outlines the categories and criteria for GSS awards.
Award
Chairman’s Award
Overall Satisfaction Improvement
(5 winners)
Cleanliness of Suite
Cleanliness of Suite
Improvement
Maintenance and Upkeep
Maintenance and Upkeep
Improvement
Staff Service
Staff Service Improvement
Breakfast
Breakfast improvement
Problem Incidence
Problem Incidence Improvement
Elite Recognition
Elite Recognition Improvement
Brand Champion
Brand Champion Improvement
Key Initiative
Key Initiative Improvement
Occupancy & RevPAR Awards
Award
Extended Stay Occupancy (3
winners)
Extended Stay Occupancy (3
winners)
RevPAR Index (3 winners)
Sales Ramp Up ( 1winner) (New)
Category
Overall Satisfaction
Overall Satisfaction
Criteria
Highest Score
Most Improved over 2005
Cleanliness of Suite
Cleanliness of Suite
Highest Score
Most Improved over 2005
Maintenance and Upkeep
Maintenance and Upkeep
Highest Score
Most Improved over 2005
Overall Staff Service
Overall Staff Service
Breakfast Overall
Breakfast Overall
Problem Incidence
Problem Incidence
Recognized Elite Status
Recognized Elite Status
Brand Essence
Brand Essence
Bed is Comfortable
Bed is Comfortable
Highest Score
Most Improved
Highest Score
Most Improved
Lowest Score
Most Improved
Highest Score
Most Improved
Highest Score
Most Improved
Highest Score
Most Improved
over 2005
over 2005
over 2005
over 2005
over 2005
over 2005
Category
Extended Stay Occupancy
Criteria
Highest percentage
Extended Stay Occupancy
Most Improved percentage
RevPAR Index
Awarded to the best opening hotel
based on sales and marketing goal
attainment in its first 3 months and
first 6 months. Goal attainment is
how quickly a hotel reaches high
occupancy and RevPAR index goals
through executing its pre-opening
marketing game plan.
Most Improved
Selected by Owner and Franchise
Services
Nomination Awards
Following are awards that are based on nominations submitted to the Nomination Committee at Marriott
Headquarters. Please limit your nominations to one per award category per hotel.
Award
Hotel of the Year
Length of
Service
Requirement
N/A
Criteria
§
§
§
GSS at 93% or higher
ESOcc at 55% or higher
RevPAR Index
3
Notes
Number of
Winners
Selected from Diamond
hotels based upon hotel
submitted nomination
1
§
§
increase Year over
Year of 5% or
o
140% or higher
without a decline of
more than 5%
Overall Hotel Leadership
Team Building and team development
Financial management
Sales leadership (hotel must be at
brand average for ESOcc- or
explanation given)
Service So Memorable leadership
(90% associates certified)
Community Service
Same as GM of the Year
§
§
§
§
§
§
Overall Hotel leadership
Team building and team development
Financial management
Sales leadership
Service So Memorable leadership
Community service
Hotel opened
between July
2005 and July
2006
§
§
§
§
§
§
§
Hotel leadership
Team building and team development
Financial management
Overcoming obstacles
Sales leadership
Service So Memorable Leadership
Community Service
N/A
§
Use of available resources effectively
§
Reinforce positive reputation
§
Provide lasting value
Jim embodied the Residence Inn culture
and spirit. He practiced Service So
Memorable not only on his guests but also
on his associates, family, and friends. As a
leader he was gentle, caring and
compassionate - the consummate mentor.
He had the ability to unite his audience
through fun and laughter, often at his own
expense, and to maintain close, rewarding
relationships with everyone around him associates, peers, Marriott executives,
owners, and franchisees. He was
successful but he rarely accepted the
credit. His commitment to excellence was
never-ending; just his presence made
people better. He was dependable,
consistent, and professional and he served
as a role model for countless Residence Inn
and Marriott associates.
Mike Dubroff was an advocate, a
businessman, and a role model for how
to balance professional and personal life,
and the leader of the Residence Inn TRIA
board for many years. His guidance,
vision and leadership are legendary
amongst those who know him. Whether
tackling controversial issues, or recognizing
an individual’s accomplishments Mike
treated each situation with the respect
and passion it deserved. He gave
selflessly of himself and his time, assisting
and donating to charities that were
important to him. Mike always believed in
the history and culture of Residence Inn,
o
General Manager of
the Year – Selected
from pool of Diamond
GM’s of the Year
Min 1 Year as an
RI GM
§
§
§
§
§
Diamond General
Manager of the Year
Opening General
Manager of the Year
Min 1 Year as an
RI GM
Hotel opened
between July
2005 and July
2006 and GM
was present
entire time
Opening Hotel of the
Year
Community Service
Hotel of the Year
Jim Conley Award
Mike Dubroff Award
Min 1 year RI
General Manager
4
Hotel performance in the
areas of RevPAR Index,
Index growth,
Occ/growth,
ESOcc/growth and GSS
will also factor into
selection
1
Same as GM of the Year
5
The hotel’s opening
performance in the
areas of RevPAR Index,
Occ, ESOcc, GSS and
opening readiness will
be considered in
selection
The hotel’s opening
performance in the
areas of RevPAR Index,
Occupancy, ESOcc,
Guest Satisfaction, and
opening “readiness”
(Attachment A) will also
be considered.
1
N/A
1
Any associate (at
property level or above)
connected with a
Residence Inn hotel or
the Residence Inn
business is eligible for
the Jim Conley Award.
1
(This award
may not be
given every
year.)
The award winner will
be chosen by the TRIA
board.
1
(This
award may
not be
given every
year)
1
Manager of Operations
Min of 1 year as
a RI manager
Associate of the Year
Min 1 year as a
RI associate
while at the same time striving to evolve
the brand and maintain our leadership
position in the market. The recipient of this
award will be a Residence Inn General
Manager who possesses the same
characteristics that Mike does.
§
Creativity
§
Process Improvement
§
Associates (development/involvement
with other departments, turnover,
training, team building)
§
Guests (GSS scores, responsiveness,
SSM)
§
Profit (financial controls, i.e. A/R, A/P,
cash control, petty cash, costs
controls)
§
Sales
contribution
(revenue
management,
reservations
effectiveness,
involvement/participation in sales
effort through tours, etc…)
§
§
§
§
Direct Sales Leader of
the Year
Sales Excellence
Min 1 year in an
RI Sales
Leadership role
(I.e. Director of
Sales, Regional
Director of Sales)
must have
responsibility for
sales managers
and lead the
hotel’s sales
efforts
Min 1 year as an
RI General
Manager
§
§
§
§
§
§
§
Triumph of Spirit
1
Hotel performance in the
areas of ESOcc, Total
Rooms Revenue, Team
revenue, RevPAR Index
Competitive
Performance
1
2
*Nominations submitted
here will be rolled into
Global Sales award
nominations
§
§
§
§
§
§
Service Excellence
Consistently demonstrated Service So
Memorable skills and is a certified
fanatic and guide (if management
team)
Contributed to the overall profitability
of the business (i.e. sales effort, cost
savings, guest preference)
Participated in hotel and department
meetings
Demonstrated ways to go above and
beyond for the team
Participated in cross-training exercises
Focusing on the customer
Developing and Managing others
Internal Sales
Involvement in Cluster
Leading Team
Fostering Teamwork and Relationships
All hotel Managers and
Department Heads are
eligible for this award
EXCEPT General
Managers and managers
whose primary
responsibility involves
sales. Typical manager
positions eligible for this
award are: Executive
Housekeeper, Chief
Engineer, Front Office
Manager, Guest Services
Manager, Food and
Beverage Manager and
Assistant General
Manager.
n/a
Min 1 year as an
RI General
manager
§
General Manager
§
§
§
§
§
§
§
Involvement in direct sales
Pursuit of Extended stay
Hotel must be at/above the brand
average in ESOcc
Sales creativity
Sales leadership
Significant contribution to the hotel’s
sales effort
Service Fanatic Certification % and
Safari Guide %
Daily Huddle Commitment
Focus on customer service
Outstanding service story exemplifying
the delivery of Service So Memorable
Keeping their team motivated
Overcoming obstacles to continually
deliver Service So Memorable
Financial management during adverse
conditions
Sales leadership
5
Hotel performance in the
areas of House
Profit/Growth,
ESOcc/Growth,
Occupancy/Growth,
RevPAR Index/Growth
will also be considered.
3
Hotel performance in the
area of GSS will also be
considered
1
This award is given to
one General Manager
who, through
commitment and a
service frame of mind
has overcome adversity
at their hotel.
1
(this award
may not be
given every
year)
6
Quality Assurance Awards (1 to 3 awards per year)
Top Operations Hotels – Awarded to the top hotels during the two Operations Reviews for the year. Hotels are
selected by QA team.
Selection criteria includes:
Team
§
Embodies the brand culture
§
Is focused on their guests
§
Is energized and embraces the QA
process
§
Is focused on the details and sets
and achieves a high standard of
excellence
§
Has key processes and
documentation in order
§
Shares as well as received great
ideas and successful practices
Operation
§
Great curb appeal
§
Impeccably clean and well
maintained
§
Back of the house looks as good as
the front
7
Requirement
§
Green GSS performance
classification
§
Green operations review
performance classification