CII Logistics Weekly News Letter Weekly Logistics & Freight News Letter 17 March 2008 – Vol. 1 No 80 INSIDE…………… 2 Feature Logistics Operations of Mumbai Dabbawalas – A Review of Critical Success Factors 6 Recent Happenings India International 8 Freight Rates Road Freight Rates Air Freight Rates Ocean Freight Rates CII Institute of Logistics 98/1, Velacherry Main Road, Guindy Chennai – 600 032 Ph: 91-44-42444555, Fax: 91-44-42444510 Website: www.ciilogistics.com CII Logistics & Freight News FEATURE Logistics Operations of Mumbai Dabbawalas – A Review of Critical Success Factors Introduction The logistic operations of Mumbai Dabbawalas are one of the finest examples of operations in Indian logistics sector. The organisation has received international recognition for its efficient operations. It has been certified as Six Sigma Organisation by Forbes group and has received ISO 9001:2000 by Joint Accreditation System of Australia and New Zealand (JASANZ). The status of Six Sigma was accredited for bringing efficiency in its operations to the extent of 3.4 defects in 1m operations. The organisation has also received Outstanding Service Organisation Award by National Institution for Quality and Reliability (NIQR). A typical model of Dabbawala operations is given in the case study below. First of all food is cooked by family members of the customers. Then the members of the Dabbawala team accomplish the task of delivering tiffin boxes to their customers and collecting back the empty tiffin boxes during their reverse journey. Case Study Nutan Mumbai Tiffin Box Suppliers Association (NMTBSA) was started as in 1880 and registered as a charitable trust in 1956. NMTBSA is a streamlined organisation with 4,500 semi-literate members which supplies door-to-door tiffin services to its customers. Other than the suburban train service, the transportation was done on pushcarts, cycles and by foot. Table 1: Statistical Highlights of NMTBSA Total area coverage 60Km Volume of business 2,00,000 tiffin boxes per day Time taken in 3 hours collection and delivery Error rate Cost of service Annual turnover Employee earning 1 in 16m transactions Rs300 p.m Rs36 crore Rs5,000-6,000 p.m Source: Dabbawala For example at Vile Parle Station, there are four groups of dabbawalas, each group having twenty members and each member serves 40 customers. These 3,200 tiffin boxes are collected by team members at 9A.M., reach the station and are sorted according to their destinations by 10A.M. when the Dabbawala Special train arrives. Dabbawalas use the coding system based on combination of alphabets and numbers. These numbers and alphabets give details about the origin station, destination station, building name, floor of the office where lunch is to be delivered. VLP E 3 9 EX 12 Source: Dabbawala Website www.mydabbawala.com Here, VLP denotes Vile Parle which is a suburban region in Mumbai. E is code for Dabbawalas at residential location and 3 is code for destination station. 9 EX 12 is code for Dabbawalas at destination. EX denotes Express Towers which is the building where tiffin is to be delivered. 12 is floor number of the office in the building. Success Factors Flexible Infrastructure The activities carried out by Dabbawalas are dependent on the sub-urban train services of Mumbai. As the railway infrastructure is developed resulting in higher frequency of trains, continuity is maintained in the operations. 2 CII Logistics & Freight News Appropriate network The network of Dabbawalas combines various logistics modes such as milkman route, inter hub transfer and hub and spoke distribution. Codification System The codification system is very useful for the smooth flow of material and accurate tracking of the boxes. The codification system involves combination of alphabets, symbols and colours. With the help of these codes, the floor number, building name, starting and destination point can be accurately predicted. Chart 1: Operations flow chart of Dabbawalas Team members collecting lunch boxes from residential areas Sorting lunch boxes at sorting station according to destination Loading lunch boxes in set carts to suburban train for hub/final destination Transferring lunch boxes to final destinations using rail Unloading and rearranging lunch boxes according to final destination Loading on special carts and transferring to final destination Delivering lunch boxes at final destination Collecting lunch boxes and beginning of reverse journey Sorting of lunch boxes at the destination as per origin station Transferring lunch boxes to origin station using rail network Unloading at original station and regrouping lunch boxes to individual houses Final delivery of empty lunch boxes to individual households Topography The topography of Mumbai is longitudinal. Hence there are long distances between various regions of Mumbai. Process Capability The time required by Dabbawalas is about 3 hours while the time available for end-end delivery is 4 hours. Thus, it meets the needs and expectations of its customers. Besides this, delivery of lunch boxes is consolidated at the floor level at the customer location which saves lot of time and reduces the chances of errors. Transport Economics Public transport i.e. sub-urban rail network is used by Dabbawalas to deliver lunch boxes to their customers. This result in affordable costs for their customers and at the same time allows Dabbawalas to carry out operations using volume and scale economies. Redundancy Every individual is assigned a particular route. This information on routes is known to other members also in the team. Therefore, a member can be easily substituted on its collection route without affecting the accuracy of collection process. Coordination The responsibility of collecting and delivering lunch boxes lies on the individual. There are no supervisors or managers in the team to govern the process as every member is properly trained, self motivated and empowered to perform in the best possible manner. Structure The structure is three-tier co-operative type and easily scalable depending on business opportunities available. Compensation All the members of the team receive uniform, compensation independent of work load and responsibility shared by various members. Operation completed Source: IIM Ahemadabad Research 3 CII Logistics & Freight News New initiatives The level of technology used in operations carried out by Dabbawalas is low as the barefoot delivery men is the prime movers, but dabbawalas have started making use of modern information technology. Under these initiatives, they are now allowing booking for delivery through SMS. A web site, mydabbawala.com, has been added to allow on-line booking to remain at pace with modern technology. An on-line poll is also regularly conducted on the web ensuring to take consideration of customer feedback. Challenges for Dabbawalas Now-a-days, changing environment is posing a threat to the Dabbawalas for their survival. Dabbawalas are unable to recruit new people from their families and relatives, who used to be the major recruitment source for them in the past. Besides this, the trend of two members earning in the family has increased women employment, thus wives are having no time to prepare elaborate meals. Demand for service of Dabbawalas has also come down due to organisations giving free lunch vouchers to their employees. Future Outlook In spite of these challenges, outlook of Dabbawalas seems to be bright. First, there are people from various communities, castes and religions in Mumbai who eat food items as per their religion or caste. Hence, they will be consuming food prepared by their family members only and so services of Dabbawalas will be required. Secondly, due to awareness among people regarding their health, they take proper care of food consumed by them and view food served at fast food outlets and restaurants as unhealthy. 4 CII Logistics & Freight News Advertisement GoodsMover Technologies Launches Vehicle Intelligence and Location Services! GoodsMover Technologies a Bangalore based company has launched its VI&LS and it aims to be the first complete e-solutions and logistics information management venture targeted exclusively at the Transport and Logistics industry. The GoodsMover strategy is to leverage Information Technology in order to provide world-class solutions and services which would make a positive impact on the working of the entire industry. GoodsMover Technologies vehicle intelligence and location services aims to be among the pioneers of introducing the service on a model which would be beneficial to the users/clients in the long term and provide true value to the logistics operator and his customers. The company firmly believes that the true value of a VLS solution can only be derived if the data is converted to information and communicated accordingly to decision makers across the supply chain. GoodsMover is extremely focused to providing very high levels of service and strive to be a complete Logistics Information Provider to organizations. GoodsMover shall constantly look for opportunities to help organizations improve their fleet efficiency and efficiency in other areas as well. GoodsMover firmly believes that just the implementation of GPS/GPRS based tracking solution is not the end to the cycle but follow it up with excellent service. bb Want to advertise here: Kindly contact: Mr. Sai Manohar.M.K saimanohar.mk@ciionline.org Mr. Syed Shafiullah syed.shafi@ciionline.org Tel: +91 44 2255 1344, 2255 1345 Fax: +91 44 2255 1341 GoodsMover Technologies the first hardware neutral; service focused VI&LS Company in India. Unlike all the companies in the market the company focuses more on providing Vehicle locations and allied services such as intelligent reporting, analysis, software services for the operations, fleet management and warehouse management etc. and are not a reseller of Vehicle mounted hardware only. 5 CII Logistics & Freight News RECENT HAPPENINGS AND NEWS BRIEFS (ROUND UP) India TNT India planning for 5 mega hubs TNT India, the wholly owned subsidiary of the Netherlands based TNT NV is planning to set up 5 mega hubs in the country within the next few years. These are expected to come up at Nagpur, Delhi, Kolkata and one location each in the South and West (around Mumbai). The investment involved to set up each of these hubs is expected to be around €2m. Rutges Cargo to handle European road freight services Contract has been granted to London based Rutges Cargo by Jet Airways to exclusively handle its road feeder trucking services from Brussels. As per the terms of the deal, Rutges Cargo will provide trucking to and from offline handling at 100 airports throughout Europe. Rutges won the contract following a competitive tender. Dimensions Logistics in strategic tie-up with Ipsen Logistics Group Dimensions Logistics Services Pvt Ltd (DLS), one of the starters in delivering global logistics solutions to its customers by sea and air has formed an alliance with Europe based Ipsen Logistics Group, a multimodal cargo player, to enter a new era in the logistics industry. This deal will allow DLS to provide specialised door-to-door delivery services in inland European destinations. Transcare planning to set up Distribution Park at Vallarpadam Transcare India Logistics Pvt Ltd has planned to set up a distribution park at Vallarpadam, part of the proposed port-based special economic zone (SEZ) for consolidation and distribution of cargo. The project will develop modern food processing units and facilitating integration of port handling and logistics services. It has been proposed to set up the park in an area of 53 hectares of land leased from the port and it is estimated to involve an investment of Rs35.66 crore. MbPT to set up harbour wall berths Feb 2010 Union Government has approved the proposal of Mumbai Port Trust (MbPT) to develop harbour wall berths at Indira Dock (ID). Setting up of harbour wall berths is expected to involve a cost of Rs353 crore and will be raised by internal resources of MbPT. The project includes provisions for handling of cargo, equipment and dredging in the project area and the approach channel for easily handling deep-draught ships. This project will lead to increase in the handling capacity of the port by 8m tonnes. Jindal Stainless to enter power, logistics sectors Jindal Stainless Ltd, India's largest stainless steel producer is setting up a separate firm for entering into infrastructure sector. It will start by entering logistics sector with its own fleet of trucks and later on will enter power sector. The new firm will be known as Jindal Infrastructure & Utility Ltd. Jindal Stainless Steel will invest up to Rs5 billion in a phased manner to set up the firm. IR to take Chinese expertise in logistics parks, heavy haul operations Indian Railways (IR) has decided to take assistance from China for developing multimodal logistics parks, heavy haul operations, as well as in research and development (R&D). Following the memorandum of understanding (MoU) signed between both countries. Possibilities of cooperation in the proposed high- speed corridor, development of stations and heavy haul operations will be main issues to be discussed. IR freight loadings up 14% in February 08 Indian Railways (IR) carried out 70.54MT of freight traffic in February showing growth of 14.38% over the freight traffic carried during the corresponding period of last year. The major drivers of high growth rate are expected to be iron ore and cement traffic. Indian Railways carried 714.25MT of freight traffic during the first eleven months (April 2007 – February 2008) of the current financial year showing almost 9% growth over the corresponding period last fiscal. 6 CII Logistics & Freight News International JV for rail route between Western Europe and Russia Deutsche Bahn (the German national railway company) and the Russian Railways RZD have established a JV with their partners Polzug, Kombiverkehr and Transcontainer which is known as Trans-Eurasia Logistics. The JV is formed to provide single-source logistics services for the transportation of containers between Western Europe and Russia to simplify rail freight transportation on this route. TNT inaugurated scheduled road connection to Ukraine To handle growing shipping volumes to and from one of Europe’s fastest-growing economies TNT has opened an international road connection to Ukraine. TNT has become the first express integrator to provide such services. The new route will link Ukraine’s major economic centres, such as Kharkov, Dnepropetrovsk and Odessa, to Europe and the rest of the world via Kiev and TNT’s road hub in Warsaw, Poland. Three new Asia-Middle East services to be launch by MOL Three new Asia-Middle East services in April 2008 will be launched by Mitsui OSK Lines (MOL) to enhance its direct services and offers the fastest transit times available between Japan and the Middle East. The new three services are CM4, CM5 and CM6. NYK Logistics to open first warehouse in Moscow NYK Logistics has announced to open warehousing operations in Moscow in June, 2008. The operations will come up after Japanese group signed a long-term rental contract with developers Logo Group in February 2008, for a newly constructed 13,500-square-meter warehouse in the Pokrov region of Russia's capital. FTZ designation to Dallas Logistics Hub The part of 6,000-acre multimodal Dallas Logistics Hub, developed by Allen Group, has been included in the expansion of Foreign Trade Zone (FTZ) No. 39 in Dallas. A FTZ provides cost savings to U.S. importers, especially retail distribution operations. Upgradation of services by Maersk Line To improve transit times to Newark from the South Indian market and a number of Mediterranean ports, Maersk Line has upgraded its direct service between the Middle East, the Mediterranean, and the US East Coast (MECL2). Barloworld Logistics acquires Swift Group Barloworld Logistics has acquired the Dubaibased Swift Group and its affiliates in the Far East, India, UAE, Africa and Germany, for US$70 million. The acquisition will help the company to extend its operation into international services in the markets of South East Asia, the Indian sub-continent, Europe and Africa. Romanian Trans Courier Service to be acquired by UPS In order to extend its business UPS has agreed to acquire 100% of its authorised service contractor in Romania, Trans Courier Service (TCS). The acquisition will help UPS to strengthen its premium service offering to its customers in Romania and investment opportunity in developing and expansion of its services. 29 new terminals by China Merchants by 2010 China Merchants Group is planning to build 29 new terminals in Asia by 2010. The company planned expansion would include 25 container berths in western Shenzhen, Zhangzhou, Qingdao, Tianjin, Shanghai and Ningbo, as well as new berths in Zhanjiang port and new terminals in Vietnam's Ba RiaVung Tau. China Merchants would invest US$112 million in berth construction. 3PL summit in Singapore in April 2008 A three day Asia-Pacific 3PL summit will be held in Singapore from April 21-23, 2008, to analyse key 3PL trends across Asia Pacific, share industry best practice, benchmark operations and network with its potential partners. 7 CII Logistics & Freight News FREIGHT RATES (All freight rates given below are purely indicative) Road Freight Rates Truck freight rates in Rupees per tonne for nine tonnes from metros to the following destinations To Kolkata Kolkata Chennai 2,778 Delhi 2,574 Mumbai 2,926 Ahmedabad 2,870 Bangalore 2,889 Bhopal 2,370 Bhubaneshwar 1,020 Chandigarh 2,410 Coimbatore 3,444 Cuttack 1,000 Guwahati 2,574 Hyderabad 2,167 Jaipur 2,444 Jalandhar 2,360 Jamshedpur 700 Kanpur 1,944 Kochi 3,330 Lucknow 1,981 Madurai 2,955 Nagpur 1,722 Patna 1,333 Pune 2,815 Siliguri 1,352 Visakhapatnam 1,556 Vijayawada 1,815 Source: The Hindu Business Line, 17 March, 2008 From Chennai 2,888 3,333 2,000 2,350 777 2,050 2,050 3,850 950 2,050 5,425 1,050 3,150 3,875 3,000 3,310 1,410 3,115 850 1,600 3,600 1,725 3,850 1,445 500 New Delhi 2,111 3,278 1,667 1,022 3,056 1,000 2,667 556 3,778 2,667 3,889 2,111 500 778 2,000 867 4,444 1,000 4,167 1,222 2,000 1,889 2,333 2,889 2,556 Mumbai 3,700 2,444 2,444 888 1,833 1,388 2,700 2,667 2,500 2,667 6,200 1,333 1,722 2,889 3,500 2,555 2,666 2,555 2,556 1,222 3,600 556 4,550 2,111 1,722 8 CII Logistics & Freight News Air freight Rates Domestic (Non documents) (all rates in Rupees) 10 kg To Chennai Delhi Mumbai From Chennai Delhi Mumbai Kolkata Hyderabad Bangalore 826 506 706 320 226 812 533 546 639 812 Location Chennai Delhi Mumbai Kolkata Hyderabad Bangalore Chennai 3,149 1,861 2,710 1,331 732 Delhi 3,076 1,831 2,048 2,197 2,710 Location Chennai Delhi Mumbai Kolkata Hyderabad Bangalore Chennai 5,932 3,502 5,139 1,598 1,465 Delhi 6,005 3,542 3,821 3,954 4,833 519 586 719 373 439 50 kg Mumbai 1,904 2,197 2,490 1,465 1,465 100 kg Mumbai 3,515 3,954 4,647 2,929 2,783 500 kg Location Chennai Delhi Mumbai Kolkata Hyderabad Bangalore Chennai 19,772 12,449 22,036 6,657 7,323 Delhi 24,898 15,179 16,377 16,843 21,237 Location Chennai Chennai Delhi 38,080 Mumbai 24,898 Kolkata 39,545 Hyderabad 13,315 Bangalore 14,646 Source: Blue Dart, 17 March, 2008 Delhi 49,797 30,357 28,094 33,686 39,545 Mumbai 15,378 15,012 19,905 13,182 10,985 1,000 kg Mumbai 30,757 26,363 39,811 23,434 21,969 Kolkata Hyderabad 732 626 706 919 852 Bangalore 226 639 373 732 453 226 799 413 839 453 - Kolkata Hyderabad 3,662 1,132 2,050 2,197 3,528 1,465 2,780 2,996 4,261 1,797 Bangalore 1,132 3,149 1,538 2,929 1,797 - Kolkata Hyderabad 7,323 2,263 3,808 3,954 5,459 2,929 3,954 4,926 8,521 3,595 Bangalore 2,263 5,932 2,929 5,566 3,595 - Kolkata Hyderabad 36,615 11,317 15,978 16,843 27,295 13,182 19,772 24,632 42,607 15,978 Bangalore 11,317 23,434 10,985 24,166 15,978 - Kolkata Hyderabad 73,231 22,635 31,955 33,686 54,590 23,434 39,545 49,264 85,214 31,955 Bangalore 22,635 38,080 21,969 43,938 31,955 - 9 CII Logistics & Freight News International (Non documents) (all rates in Rupees) To From Chennai Delhi Hyderabad Mumbai Kolkata New York Beijing 9,516 9,516 9,516 9,516 9,516 9,239 9,239 9,239 9,239 9,239 Location Chennai Delhi Hyderabad Mumbai Kolkata New York 32,488 32,488 32,488 32,488 32,488 Beijing 28,959 28,959 28,959 28,959 28,959 Location Chennai Delhi Hyderabad Mumbai Kolkata New York 61,381 61,381 61,381 61,381 61,381 Beijing 54,058 54,058 54,058 54,058 54,058 Location Chennai Delhi Hyderabad Mumbai Kolkata New York 294,920 294,920 294,920 294,920 294,920 Beijing 256,973 256,973 256,973 256,973 256,973 Location New York Beijing Chennai 589,839 513,946 Delhi 589,839 513,946 Hyderabad 589,839 513,946 Mumbai 589,839 513,946 Kolkata 589,839 513,946 Source: Blue Dart, 17 March, 2008 10 kg London Frankfurt 9,172 9,172 9,172 9,172 9,172 9,172 9,172 9,172 9,172 9,172 50 kg London Frankfurt 30,557 30,557 30,557 30,557 30,557 30,557 30,557 30,557 30,557 30,557 100 kg London Frankfurt 56,720 56,720 56,720 56,720 56,720 56,720 56,720 56,720 56,720 56,720 500 kg London Frankfurt 267,625 267,625 267,625 267,625 267,625 267,625 267,625 267,625 267,625 267,625 1,000 kg London Frankfurt 535,249 535,249 535,249 535,249 535,249 535,249 535,249 535,249 535,249 535,249 Singapore Tokyo Dubai 7,802 7,802 7,802 7,802 7,802 11,847 11,847 11,847 11,847 11,847 6,755 6,755 6,755 6,755 6,755 Singapore 19,972 19,972 19,972 19,972 19,972 Tokyo 31,889 31,889 31,889 31,889 31,889 Dubai 17,908 17,908 17,908 17,908 17,908 Singapore 36,615 36,615 36,615 36,615 36,615 Tokyo 58,984 58,984 58,984 58,984 58,984 Dubai 32,621 32,621 32,621 32,621 32,621 Singapore 171,093 171,093 171,093 171,093 171,093 Tokyo 275,613 275,613 275,613 275,613 275,613 Dubai 16,0442 16,0442 16,0442 16,0442 16,0442 Singapore 342,187 342,187 342,187 342,187 342,187 Tokyo 551,227 551,227 551,227 551,227 551,227 Dubai 32,0883 32,0883 32,0883 32,0883 32,0883 Note: Volumetric rate for bulky height/weight shipment will be calculated as: [Length (cm) x Breadth (cm) x Height (cm)]/6000=kg 10 CII Logistics & Freight News Ocean Freight Rates Destination Rates in US$ East Coast (Chennai) West Coast (Mumbai) TEU TEU Antwerp 1,350 1,086 Auckland 1,550 NA Adelaide 1,475 NA Bandar Abbas 1,550 708 Bangkok 325 203 Barcelona 1,450 NA Colombo 475 NA Djibouti NA NA Durban 1,600 1,235 Hamburg 1,350 1,086 Hong Kong 325 NA Port Kelang 250 NA Los Angles NA 1,768 Osaka NA 708 Rotterdam 1,400 1,086 Source: www.millionlinkfreight.com & www.infobanc.com, Container Freight Rate is taken on March 17, 2008 Website: www.cygnusindia.com Disclaimer: All information contained in this report has been obtained from sources believed to be accurate by Cygnus Business Consulting & Research (Cygnus). While reasonable care has been taken in its preparation, Cygnus and CII-IL make no representation or warranty, express or implied, as to the accuracy, timeliness or completeness of any such information. All information should be considered solely as statements of opinion and neither Cygnus nor CII-IL will be liable for any loss incurred by users from any use of the contents of this report. 11