Terra Creta SA visits Drexel University, PA, USA (May 2011)
Terra Creta’s product innovation, business model and export orientation
were the main criteria for selecting the company to participate in the specialized
course "Mediterranean Economy Regional Studies in Economic Policy & International Business"
conducted at LeBow College of Business/International Business Dept- Greek
Studies Program of Drexel University in Philadelphia, PA USA. This is a unique
course, in US business schools, inspired by Dr. Maria Hnaraki and conducted by
Adjunct Faculty Theodore Katerinakis, in which CEOs from diverse Greek
companies/organizations are presenting their cases to close to senior-year
students. Terra Creta presented its philosophy and strategy towards international
markets focusing on its penetration in USA market; Terra Creta’s products are
already listed in major retailers like Whole Foods Markets, Harris Teeter, Meijer’s
and HEB. Students were attracted by the olive oil tasting session, the innovative
packaging, and the market analysis data while very much appreciated Terra
Creta’s olive oil samples.
A photo taken in Drexel Korman Center smart classroom, with Fotis Sousalis from Terra Creta,
Adjunct Professor Theodore Katerinakis and the students of Drexel class.