systems - Bally Gaming

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GLOSSARY
ADT (AVERAGE DAILY THEORETICAL) is
the average amount that a casino wins from a
player per day for a certain gambling activity. This
is based on the amount bet by the player and the
theoretical hold percentage of the games they play.
CENTRAL PROCESSING UNIT (CPU) is
the component of a computer system that
contains circuitry to control the interpretation
and execution of instructions.
ADW (AVERAGE DAILY WORTH) is similar to
ADT with an additional, specialized calculation
that casinos use to place value on players.
Congress passed the Indian Gaming Regulatory
Act (IGRA) in 1988. Under IGRA regulations, tribal
gaming is separated into three legal classifications:
AS/400, ISERIES®, IBM - I are names of an IBM
mid-range server used in Bally ACSC. IBM recently
rebranded their iSeries® product line to iBM i.
BALLY POWER BONUSING™ is the
core of the CMS system that includes
player and location-centric bonusing.
CLASS I, CLASS II, AND CLASS III
CLASS I - Includes traditional Native American
social or traditional games played in connection
with ‘tribal ceremonies and celebrations’ such
as “stick or bone”, rodeos, and horse races.
BALLY POWER COUPON™ consists of
printable coupons that offer playable value.
CLASS II - Includes games commonly known
as bingo (non-electronic or electronic), pull
tabs, lotto, punch boards, tip jars, instant
bingo, and other games similar to bingo.
BALLY MULTICONNECT™ (BMC) is a
distributed Enterprise Wide Slot Management
System designed for multi-property organizations
operating between two and 300 games per venue.
CLASS III - Includes all other forms of gaming
that do not fall into Class I or Class II such
as slot machines utilizing a random number
generator to determine a game’s outcome.
BALLY POWER PROMOTIONS™ offers points
to be converted into downloaded slot machine
credits and uploaded back to the player’s account.
BALLY POWER REWARDS™ includes a
variety of player bonusing tools including point
multipliers and play “x” get “y” configurations.
BALLY POWER SWEEPSTAKES™ gives the
casino the ability to award physical and electronic
ticket entries to a sweepstakes. The tickets
are awarded based on configurable criteria.
SYSTEMS
CATALOGUE
CLOUD computing is the delivery of computing
as a service rather than a product, whereby
shared resources, software, and information are
provided to computers and other devices as a
utility over a network. Cloud-based applications
can be accessed through a web browser
or mobile app while the business software
and data are stored at a remote location.
866.316.1777
|
BallyTech.com
ASIA-PACIFIC / EUROPE / INDIA / LATIN AMERICA / MEXICO / SOUTH AFRICA
NORTH AMERICA / SOUTH AMERICA
SYSTEMS
Look Deeper. See Further.
Understand Better.
See your floor in a whole new way.
GLOSSARY continued
CONTENTS
3 CASINO MANAGEMENT SYSTEMS (CMS)
Player Tracking
ACSC: iSeries
CMP: Windows
ELITE BONUSING SUITE™ lets you reward players
right at the device thanks to the iVIEW display and
iVIEW DM. EBS applications automate existing
promotions and player loyalty programs. What’s more,
they enable you to launch new floor-level interactive
promotions that simply were not possible before.
9 PLAYER INTERFACE
DM TOURNAMENTS™ converts any
machine with a touch screen on the
casino floor into a tournament game.
11 BONUSING AT THE POINT-OF-PLAY
DYNAMIC RANDOM BONUSING™ uses
a code-entry on the iVIEW or iVIEW DM to
measure player response to a promotion.
iVIEW - Small Display at Game
iVIEW DM - Display on Game Screen
3 SLOT MANAGEMENT SYSTEMS (SMS)
(EBS) Elite Bonusing Suite
Slot Accounting
ACSC: iSeries
SDS: Windows, LINUX, UNIX
BMC: Bally MultiConnect
13 MEDIA MANAGEMENT
CoolSign - Digital Media Scheduling
13 SERVER-BASED SYSTEMS
4 CAGE—FINANCIAL TRACKING
(BCC) Bally Command Center
5 TABLE MANAGEMENT SYSTEMS (TMS)
13 CUSTOMER SELF-SERVICE
Automated Table Tracking
TableView
TableView with Chip Recognition
Promotional Kiosk
15 BALLY INTERACTIVE
Bally Mobile
Bally Internet
7 GAMING ANALYTICS
Historical Gaming Analytics
(BI) Bally Business Intelligence
15 DISPATCH AND ALERTS
Service Tracking Manager
9 PROGRESSIVE SYSTEMS
15 INTEGRATION FOR INTERFACES
(BEPS) Bally Enterprise Progressive System
(BIG) Bally Integration Gateway
FLEX REWARDS™ will automatically
award players at the game based on
configurable business rules.
LUCKY MATCH BONUSING™ is a
“match the numbers” promotional tool
that displays on the iVIEW DM.
POWER WINNERS™ is a floor-wide progressive
tool that is configurable to award a flat amount
or an accumulative amount displaying as rolling
meters on the iVIEW, iVIEW DM and CoolSign.
U-SPIN BONUSING™ consists of a
spinning wheel that the patron can spin
on the iVIEW DM. The content for each
wedge on the wheel is configurable for
the prize and frequency of the prize.
VIRTUAL RACING™ is a floor wide, group start
promotional event. Qualified players select an entry
(i.e. horse or car). The race is displayed on iVIEW
or iVIEW DM and CoolSign managed displays.
Awards are issued to the winners automatically.
866.316.1777
|
BallyTech.com
©2012 Bally Technologies, Inc. All rights reserved. Images are for illustration purposes only and are subject to change.
VIDEO POKER BONUSING™ helps control poker
player reinvestment with configurable winning card
combinations that award bonuses at the game.
ETHERNET is a large, diverse family of frame-based
computer networking technologies that operate
at many speeds for local area networks (LANS).
FTE (FULL-TIME EQUIVALENT) is a unit that
indicates the workload of an employee in a way
that makes it comparable across various contexts.
It is used to measure a worker’s involvement in a
project, or to track cost reductions in an organization.
GAME MONITORING UNIT (GMU) is a circuit
board within the machine that records machine
operations and transfers the information to the
casino management or slot accounting system.
GAMING STANDARDS ASSOCIATION (GSA)
is an international trade association representing
manufacturers, suppliers, and operators in the
gaming industry who are committed to the concept
of open standards and common protocols.
GAME-TO-SYSTEM (G2S) standard is a
combination of the Best-of-Breed (BOB) and
SuperSAS protocols that allow the industry to migrate
to downloadable games and other new technology.
IDECK™ is the first full video player-interface
device in the gaming industry. iDECK turns the point
of physical contact between the player and the
device into an interactive channel creating a fourth
video screen that delivers a powerful new player
experience. When new game content is installed,
iDECK instantly changes to match – eliminating the
need for a button deck. Additionally, iDECK adapts to
display unique bonus events, including virtual wheels.
As the level of interaction increases, players
explore new dimensions in skill-based bonus
games, mini-games, and virtual shooting galleries.
JASPER SOFT is a third-party tool
used for SDS ad-hoc reports.
LINKED PROGRESSIVES are a group of
machines that all contribute a percentage of the
coin-in a single set of progressive parameters.
LOCAL AREA NETWORK (LAN) is a network
of interconnected computers covering a
relatively limited geographic area, such as
one or more buildings at one location.
MAPS® (MULTI-AREA PROGRESSIVE
SYSTEM) is a “wide-area” progressive
system for multiple properties, linking
slot machines to a common jackpot.
MICROSOFT® SQL SERVER REPORTING
SERVICES is a third-party tool used
for analytical reporting in BI.
MOBILE CONCIERGE APPS are custom branded
apps for casino operators that can include popular
casino games, player’s club sign-up and account
information, hyper-targeted offers, show previews,
room and restaurant bookings, feedback surveys,
menus, interactive maps, and many other features.
MOBILE GAMES are designed to be
played on the smaller screens of mobile
devices, and made to take advantage of the
built-in capabilities of mobile devices.
MOBILE WEBSITES are designed to be viewed
on the smaller screens of mobile devices.
NATIVE APP is a software program that is coded
for a specific mobile platform, runs on a mobile
device such as a smartphone or tablet, and allows
the user to perform a specific function or series
of functions while taking advantage of the builtin capabilities of mobile devices—such as the
camera, GPS chips, or the accelerometer.
PLAYER DATA consists of player’s club
information such as account information, points
balance, comp balance, ticket entries, offers, and
promotions, which is specific to a unique player.
PROTOCOL - is the communication
standard between two devices.
STANDALONE PROGRESSIVE is a progressive
award that can be won by only one machine.
WEB-BASED APPLICATIONS are applications
in which all or some parts of the software are
downloaded from the web each time it is run.
WIDE AREA PROGRESSIVE SYSTEM (WAPS)
is a progressive jackpot network linking several
gaming properties. The games are played for
a prize funded by the controlling agency.
BALLY CASINO
MANAGEMENT SYSTEMS
Bally Casino Management Systems™, available in iSeries® and
Windows®-based platforms, gather specific data about players
and enable operators to provide player-tracking, marketing, player
development, and bonusing. These solutions blend seamlessly
with point-of-sale and hotel systems to manage the ultimate
patron experience.
BALLY SLOT
MANAGEMENT SYSTEMS
Bally Slot Management Systems™, available in both
Windows®, iSeries®, UNIX, and LINUX-based platforms, are
supported across serial and high-speed network game floors.
Bally SMS empowers operators to effectively manage their asset
database, game accounting, and analysis, as well as automate
meter and jackpot functions. Included is Live Floor View™, a
unique graphical floor display that provides real-time monitoring
of games and player activity.
Bally MultiConnect™ offers centralized accounting and analysis
functions with asset management for route operators providing
a single view of your entire gaming operation. MultiConnect
includes full support for TITO and interfaces with CMP™, Live
Floor View, Service Tracking Manager, Business Intelligence, and
Elite Bonusing Suite.
[
BALLYTECH.COM/SYSTEMS ] 3
CAGE
Included in Bally’s CMP and SDS products is the Cage application
that allows casinos to account for transactions related to the pit
or cage. Common assets tracked in this module are cash, chips,
checks, markers, and promotional vouchers.
BALLY TABLE
MANAGEMENT SYSTEMS
Bally Table Management Systems™ capture information and
transactions recorded at your tables. This information is then
seamlessly integrated into Bally CMS, providing casino personnel
secure and instant access to player and financial accounting data.
Bally TMS supports most table games including Blackjack,
Baccarat, Roulette, Craps, and more. TMS also includes optical bet
recognition to identify the value of chips being wagered on gaming
tables. This allows operators to distinguish between various
denominations and perform an automated count on the chips.
[
BALLYTECH.COM/SYSTEMS ] 5
ADVANCED ANALYTICS
Bally Business Intelligence is designed to help management
and operations analyze and act on the extensive data gathered
throughout your business. These tools work together to provide a
total view of your business enterprise to analyze and visualize data.
Bally BI includes four modules to empower casino executives to
make better business decisions.
The Reporting Dashboard tool is a robust web-based application
containing industry-standard reports and Ad-Hoc Reporting.
Adding Visualization Profiler to your BI arsenal lets you analyze
how changes in the environment will impact your business.
Campaign Management monitors, measures, and manages
the effectiveness of marketing campaigns and is fully integrated
with Bally CMS. Predictive Analytics model results can be
used across applications, from providing targeted mailing lists to
suggesting slot floor changes.
[
BALLYTECH.COM/SYSTEMS ] 7
PROGRESSIVE SYSTEMS
The Bally Enterprise Progressive System is a single-wire
enterprise progressive solution that supports symbol driven
progressive jackpots and system based mystery awards. BEPS
includes a flexible multi-level jackpot link structure that offers
unlimited possibilities to create links that span any combination
of games, banks, casinos or even multiple sites. BEPS lets you
manage and audit your progressives from one central location,
integrating with ACSC™ and SDS™ progressive slot accounting.
BEPS integrates with the Bally CoolSign® digital media
management system and the iVIEW DM technologies to deliver a
high quality progressive player experience.
PLAYER INTERFACE
The iVIEW display is a brilliant, full color, interactive touch-screen
that commands attention with clear sound, dazzling sharpness,
and picture clarity. The iVIEW display provides a touch-screen
or soft-key interface, which facilitates the player experience,
customer service, and employee functions. This product opens
the slot world to a whole new opportunity to enhance the player’s
experience, encouraging continuous play.
iVIEW DM allows gaming operators to present content such as
player account information and directed marketing messages
right on to the main game screen or top screen. iVIEW DM turns
gaming machines using industry-standard video protocols into a
delivery system for customized marketing at the point-of-play.
[
BALLYTECH.COM/SYSTEMS ] 9
BONUSING AT THE
POINT-OF-PLAY
Elite Bonusing Suite™ lets you reward your players right at the
device thanks to the iVIEW and iVIEW DM. With this technology,
you can retain your current players, attract new ones, and
increase player value. Applications in the Elite Bonusing Suite
automate your existing promotions and player loyalty programs.
By turning every game into a robust communications device, you
can now reward your players right at the machine as they play.
Personalized
Bonusing
FLEX
REWARDS
SERIAL
DYNAMIC RANDOM
BONUSING
ETHERNET
community floorwide events
U-SPIN
BONUSING
BALLY POWER
WINNERS
VIRTUAL
RACING
SERIAL
ETHERNET
special promotional
events
LUCKY MATCH
BONUSING
iVIEW
MESSAGING
SERIAL
DM
TOURNAMENTS
VIDEO POKER
BONUSING
ETHERNET
[
BALLYTECH.COM/SYSTEMS ] 11
MEDIA MANAGEMENT
Bally CoolSign® is an effective communication and marketing tool
that supports the competitiveness and growth of casino enterprises
of all sizes. Through digital signage that integrates with lighting and
sound systems, CoolSign adds excitement to the casino floor.
SERVER-BASED
TM
Bally Command Center™ dynamically interrogates, configures,
and moves software or data to and from your digital gaming device.
The performance of your games benefits by using the Command
Center’s digital infrastructure to deliver and manage content. Bally
Server-Based Solutions provide operators with downloadable
systems player content through a combination of Elite Bonusing
Suite™ marketing applications and iVIEW DM™ technology.
SELF-SERVICE
Bally Promotional Kiosk is a customizable solution that provides
exciting ways to offer rewards to your players. Bally Promotional
Kiosk integrates fully into Bally’s CMS to offer self-serve features
for your players including point and comp redemption, promotional
games, daily sweepstakes entries, reprinting their player card, and
requesting their win-loss statement.
Bally’s new Beverage Order Service System (BOSS) allows
players to order their drink from the slot machine enabling the order
to print to the appropriate point-of-sale at the service bar. Not only
does the casino receive reporting that shows how quickly drinks
are being made and delivered out to the players, the player never
has to stop playing.
[
BALLYTECH.COM/SYSTEMS ] 13
MOBILE
Bally Mobile apps for patrons give you the opportunity to attract
new players to your casino, enhance their visit, and sell more to
them via their phones or mobile devices. Your app can include
popular casino games, show previews, room and restaurant
bookings, feedback surveys, menus, interactive maps, hypertargeted offers, and many other features. Using our patent-pending
mobile technology platform, casinos can create and manage their
entire portfolio of mobile websites and native apps for iPhone®,
iPad®, Android™ phone, Android® tablet, BlackBerry®, and other
devices from a single content management system.
Service Tracking Manager is a rules driven, automated dispatch
and alert system that creates and assigns tasks to eligible casino
personnel by intercepting messages from Bally’s suite of systems
products and other sources. From managing the slot floor and
reviewing table games alerts, to identifying premier patrons
and enrolling hot players, STM increases customer service by
enhancing the efficiency of casino operations by monitoring and
managing statistical analysis.
INTEGRATIONS AND INTERFACES
Bally Integration Gateway (BIG) makes it faster and easier
for you to seamlessly integrate your third-party host/legacy
applications. BIG also serves as a Networked Message Bus for all
your casino systems. This time-saving, plug-and-play solution links
different hospitality, point-of-sale, accounting, and casino enterprise
applications - even if each of those applications supports different
protocols. BIG converts these protocols to S2S or any other
protocol required to allow the applications to exchange data.
[
BALLYTECH.COM/SYSTEMS ] 15
GLOSSARY
ADT (AVERAGE DAILY THEORETICAL) is
the average amount that a casino wins from a
player per day for a certain gambling activity. This
is based on the amount bet by the player and the
theoretical hold percentage of the games they play.
CENTRAL PROCESSING UNIT (CPU) is
the component of a computer system that
contains circuitry to control the interpretation
and execution of instructions.
ADW (AVERAGE DAILY WORTH) is similar to
ADT with an additional, specialized calculation
that casinos use to place value on players.
Congress passed the Indian Gaming Regulatory
Act (IGRA) in 1988. Under IGRA regulations, tribal
gaming is separated into three legal classifications:
AS/400, ISERIES®, IBM - I are names of an IBM
mid-range server used in Bally ACSC. IBM recently
rebranded their iSeries® product line to iBM i.
BALLY POWER BONUSING™ is the
core of the CMS system that includes
player and location-centric bonusing.
CLASS I, CLASS II, AND CLASS III
CLASS I - Includes traditional Native American
social or traditional games played in connection
with ‘tribal ceremonies and celebrations’ such
as “stick or bone”, rodeos, and horse races.
BALLY POWER COUPON™ consists of
printable coupons that offer playable value.
CLASS II - Includes games commonly known
as bingo (non-electronic or electronic), pull
tabs, lotto, punch boards, tip jars, instant
bingo, and other games similar to bingo.
BALLY MULTICONNECT™ (BMC) is a
distributed Enterprise Wide Slot Management
System designed for multi-property organizations
operating between two and 300 games per venue.
CLASS III - Includes all other forms of gaming
that do not fall into Class I or Class II such
as slot machines utilizing a random number
generator to determine a game’s outcome.
BALLY POWER PROMOTIONS™ offers points
to be converted into downloaded slot machine
credits and uploaded back to the player’s account.
BALLY POWER REWARDS™ includes a
variety of player bonusing tools including point
multipliers and play “x” get “y” configurations.
BALLY POWER SWEEPSTAKES™ gives the
casino the ability to award physical and electronic
ticket entries to a sweepstakes. The tickets
are awarded based on configurable criteria.
SYSTEMS
CATALOGUE
CLOUD computing is the delivery of computing
as a service rather than a product, whereby
shared resources, software, and information are
provided to computers and other devices as a
utility over a network. Cloud-based applications
can be accessed through a web browser
or mobile app while the business software
and data are stored at a remote location.
866.316.1777
|
BallyTech.com
ASIA-PACIFIC / EUROPE / INDIA / LATIN AMERICA / MEXICO / SOUTH AFRICA
NORTH AMERICA / SOUTH AMERICA
GLOSSARY continued
CONTENTS
3 CASINO MANAGEMENT SYSTEMS (CMS)
Player Tracking
ACSC: iSeries
CMP: Windows
ELITE BONUSING SUITE™ lets you reward players
right at the device thanks to the iVIEW display and
iVIEW DM. EBS applications automate existing
promotions and player loyalty programs. What’s more,
they enable you to launch new floor-level interactive
promotions that simply were not possible before.
9 PLAYER INTERFACE
DM TOURNAMENTS™ converts any
machine with a touch screen on the
casino floor into a tournament game.
11 BONUSING AT THE POINT-OF-PLAY
DYNAMIC RANDOM BONUSING™ uses
a code-entry on the iVIEW or iVIEW DM to
measure player response to a promotion.
iVIEW - Small Display at Game
iVIEW DM - Display on Game Screen
3 SLOT MANAGEMENT SYSTEMS (SMS)
(EBS) Elite Bonusing Suite
Slot Accounting
ACSC: iSeries
SDS: Windows, LINUX, UNIX
BMC: Bally MultiConnect
13 MEDIA MANAGEMENT
CoolSign - Digital Media Scheduling
13 SERVER-BASED SYSTEMS
4 CAGE—FINANCIAL TRACKING
(BCC) Bally Command Center
5 TABLE MANAGEMENT SYSTEMS (TMS)
13 CUSTOMER SELF-SERVICE
Automated Table Tracking
TableView
TableView with Chip Recognition
Promotional Kiosk
15 BALLY INTERACTIVE
Bally Mobile
Bally Internet
7 GAMING ANALYTICS
Historical Gaming Analytics
(BI) Bally Business Intelligence
15 DISPATCH AND ALERTS
Service Tracking Manager
9 PROGRESSIVE SYSTEMS
15 INTEGRATION FOR INTERFACES
(BEPS) Bally Enterprise Progressive System
(BIG) Bally Integration Gateway
FLEX REWARDS™ will automatically
award players at the game based on
configurable business rules.
LUCKY MATCH BONUSING™ is a
“match the numbers” promotional tool
that displays on the iVIEW DM.
POWER WINNERS™ is a floor-wide progressive
tool that is configurable to award a flat amount
or an accumulative amount displaying as rolling
meters on the iVIEW, iVIEW DM and CoolSign.
U-SPIN BONUSING™ consists of a
spinning wheel that the patron can spin
on the iVIEW DM. The content for each
wedge on the wheel is configurable for
the prize and frequency of the prize.
VIRTUAL RACING™ is a floor wide, group start
promotional event. Qualified players select an entry
(i.e. horse or car). The race is displayed on iVIEW
or iVIEW DM and CoolSign managed displays.
Awards are issued to the winners automatically.
866.316.1777
|
BallyTech.com
©2012 Bally Technologies, Inc. All rights reserved. Images are for illustration purposes only and are subject to change.
VIDEO POKER BONUSING™ helps control poker
player reinvestment with configurable winning card
combinations that award bonuses at the game.
ETHERNET is a large, diverse family of frame-based
computer networking technologies that operate
at many speeds for local area networks (LANS).
FTE (FULL-TIME EQUIVALENT) is a unit that
indicates the workload of an employee in a way
that makes it comparable across various contexts.
It is used to measure a worker’s involvement in a
project, or to track cost reductions in an organization.
GAME MONITORING UNIT (GMU) is a circuit
board within the machine that records machine
operations and transfers the information to the
casino management or slot accounting system.
GAMING STANDARDS ASSOCIATION (GSA)
is an international trade association representing
manufacturers, suppliers, and operators in the
gaming industry who are committed to the concept
of open standards and common protocols.
GAME-TO-SYSTEM (G2S) standard is a
combination of the Best-of-Breed (BOB) and
SuperSAS protocols that allow the industry to migrate
to downloadable games and other new technology.
IDECK™ is the first full video player-interface
device in the gaming industry. iDECK turns the point
of physical contact between the player and the
device into an interactive channel creating a fourth
video screen that delivers a powerful new player
experience. When new game content is installed,
iDECK instantly changes to match – eliminating the
need for a button deck. Additionally, iDECK adapts to
display unique bonus events, including virtual wheels.
As the level of interaction increases, players
explore new dimensions in skill-based bonus
games, mini-games, and virtual shooting galleries.
JASPER SOFT is a third-party tool
used for SDS ad-hoc reports.
LINKED PROGRESSIVES are a group of
machines that all contribute a percentage of the
coin-in a single set of progressive parameters.
LOCAL AREA NETWORK (LAN) is a network
of interconnected computers covering a
relatively limited geographic area, such as
one or more buildings at one location.
MAPS® (MULTI-AREA PROGRESSIVE
SYSTEM) is a “wide-area” progressive
system for multiple properties, linking
slot machines to a common jackpot.
MICROSOFT® SQL SERVER REPORTING
SERVICES is a third-party tool used
for analytical reporting in BI.
MOBILE CONCIERGE APPS are custom branded
apps for casino operators that can include popular
casino games, player’s club sign-up and account
information, hyper-targeted offers, show previews,
room and restaurant bookings, feedback surveys,
menus, interactive maps, and many other features.
MOBILE GAMES are designed to be
played on the smaller screens of mobile
devices, and made to take advantage of the
built-in capabilities of mobile devices.
MOBILE WEBSITES are designed to be viewed
on the smaller screens of mobile devices.
NATIVE APP is a software program that is coded
for a specific mobile platform, runs on a mobile
device such as a smartphone or tablet, and allows
the user to perform a specific function or series
of functions while taking advantage of the builtin capabilities of mobile devices—such as the
camera, GPS chips, or the accelerometer.
PLAYER DATA consists of player’s club
information such as account information, points
balance, comp balance, ticket entries, offers, and
promotions, which is specific to a unique player.
PROTOCOL - is the communication
standard between two devices.
STANDALONE PROGRESSIVE is a progressive
award that can be won by only one machine.
WEB-BASED APPLICATIONS are applications
in which all or some parts of the software are
downloaded from the web each time it is run.
WIDE AREA PROGRESSIVE SYSTEM (WAPS)
is a progressive jackpot network linking several
gaming properties. The games are played for
a prize funded by the controlling agency.
For more information about
SYSTEMS
please contact your Bally
Representative today.
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