HOST
Program
Highlights
2013
U.S. Hotel Operating Statistics for the year 2012
AN A LY TI C S
AN A LY TI C S
The HOST Almanac is an annual publication of STR Analytics.
All information contained in this report is assembled and
compiled by STR Analytics. Although information in this
publication has been obtained from sources which STR
Analytics believes to be reliable and accurate, we do not
guarantee its accuracy since it is submitted by third parties.
See page 35 for detailed information on study methodology
and techniques. All opinions and estimates included in the
HOST Almanac constitute the best judgment of STR Analytics
and are subject to change without notice. This publication is
not intended to represent the rendering of legal, accounting
or professional services. Reproduction is prohibited without
prior written authorization. Items may be quoted when full
credit is given to the HOST Almanac by STR Analytics.
For publication information:
Call +1 303 449 6558
Fax +1 303 449 6587
E-mailHOST@STRanalytics.com
Webwww.STRanalytics.com
Copyright 2013 by Smith Travel Research, Inc.
All rights reserved
The HOST Almanac is published by and all data in the
HOST Almanac are compiled by:
STR Analytics
4940 Pearl East Circle, Suite 103
Boulder, CO 80301
USA
Stephen Hennis
CHA, ISHC, Director
Carter Wilson
Director
Caitlyn Milton
Business Intelligence Manager
Alison Hoyt
Project Manager
HOST Almanac 2013
Page 2
table of contents
AN A LY TI C S
reports
special report: rising industry profits in 2012. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
u.s. lodging industry profitability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
hotel revenue vs. market share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
chain scale profitability. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
operation: renovation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
mapping profitability. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
looking back: the u.s. hotel industry in charts and graphs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
info
geographic regions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
methodology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
summaries
total u.s. summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
full-service summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
limited-service summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
total u.s. summaries
ratio to sales (RTS). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
per available room (PAR). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
per occupied roomnight (POR) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
total u.s. details: ratio to sales (RTS)
revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
departmental expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
undistributed expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
selected fixed costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
total u.s. details: per available room (PAR)
revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
departmental expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
undistributed expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
selected fixed costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
total u.s. details: per occupied room night (POR)
revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
departmental expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65
undistributed expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
selected fixed costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
glossary
glossary of HOST terminology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
HOST Almanac 2013
Page 3
special report:
rising industry profits in 2012
AN A LY TI C S
Following an increase in 2011, U.S. hotel industry profits recorded another strong gain during 2012.
Based on nearly 6,000 hotels reporting income and expense statements to STR Analytics, U.S. hotel industry profit
came in just under the peak level recorded in 2007. Total industry revenue levels topped an estimated $162 billion, with
house profit reaching $58 billion and net operating income just under $40 billion.
“No matter how you revenue manage your hotel, it’s ultimately about profit,” said Carter Wilson, director of STR Analytics.
“While it’s encouraging that the gross numbers for 2012 are near record highs, many properties are still not back to
peak profit. Luxury and Upper Upscale properties are leading the charge back to profitability, but there are still a lot of
struggles in the middle and lower chain-scale segments.”
However, while profits were up, revenue growth moderated compared with gains achieved in 2011. Total industry
revenues grew 5.2% in 2012 (4.7% per available room), compared with 8.8% in 2011.
Operators battled the slowing revenue growth with tighter cost controls, as evidenced by a mild 2.3% increase in
operated department expenses.
“We saw particular controls exhibited over rooms expenses,” said Caitlyn Milton, business intelligence manager at STR
Analytics. “Rooms expenses grew at 73% the rate of room revenue. Some of this had to do with more growth in rate
than occupancy in 2012, but operators seem to be succeeding in controlling variable costs better than before.”
Overall industry NOI increased 13.4% in 2012, after adjusting for a 4.0% reserve for replacement expense. NOI does
not include deductions for rent, amortization, depreciation or debt service.
Other highlights of this 2013 HOST Almanac:
• Full-service hotels reported an average occupancy of 70.2% and an average daily rate of $159.52 in 2012.
• On average, full-service hotels generated $244.76 in total revenue per occupied room night, up from $240.08
in 2011. Full-service, chain-affiliated hotels checked in at $237.26 per occupied room night, while independent
properties reported $336.16 per occupied room night.
• Gross operating profit for full-service properties was 34.1% compared with 31.5% in 2011. GOP was approximately
$21,344 per available room and $83.57 per room night.
• Overall in 2012, limited-service hotels recorded an occupancy of 70.7% (up slightly from 70.0% in 2011) and an
ADR of $92.15 (compared with $89.85 in 2011).
• Limited-service hotels reported a GOP of 49.9%, which was an increase from 48.8% in 2011. These hotels
generated $47.44 in GOP per occupied room night and $12,129 per available room.
• Franchise fees in chain-affiliated, limited-service hotels accounted for 2.6% of the undistributed operating
expenses, which equates to $2.42 per occupied room night.
HOST Almanac 2013
Page 4
AN A LY TI C S
For the first time in the HOST Almanac program, STR Analytics collected more than 90 additional line items of income
and expense from participating properties. Highlights from the additional lines reported include:
• Luxury hotels outperformed Upper Upscale hotels in banquet revenue (per available room) on a 2:1 basis.
• Luxury hotels also had a significantly higher capture of revenue from cancellation fees than any other class.
• For properties reporting more than $5,000 in food-and-beverage revenues, 83.0% of these hotels registered a
profit in the F&B department (including outlets, banquets, room rental, in-room dining, and mini-bars combined).
Luxury and Upper Upscale properties were most likely to be profitable.
• For reporting full-service hotels, Internet revenue per-occupied-room ranged from $0.48 at Upscale properties to
$1.36 for Luxury hotels.
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AN A LY TI C S
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international hotel database compiled by STR. Our unique resources enable us to
offer statistically focused, pragmatic products and services for a more complete
understanding of key industry aspects regarding the nature of competition, price
elasticity, market segmentation, profitability, client satisfaction, brand loyalty and risk.
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Page 5
Total U.S. Summary
Occupancy (of Sample)
Average Size of Property (Rooms)
Average Daily Rate
Ratio
to Sales
Total U.S.
Chain-Affiliated
Independent
Total U.S.
70.4%
187
$135.73
70.9%
187
$133.00
64.0%
184
$176.40
Same Store
Analysis
Per Available
Room
Per Occupied
Roomnight
Ratio
to Sales
Per Available
Room
Per Occupied
Roomnight
$34,675
$135.73
71.9%
$34,222
$133.00
Ratio
to Sales
Per Available
Room
Per Occupied
Roomnight
$40,719
$176.40
2012 Variance
from 2011
REVENUE
Rooms
70.7%
Food
15.4
7,530
29.47
15.1
7,159
27.82
18.2
12,464
54.00
4.2
4.1
2,006
7.85
3.9
1,860
7.23
5.8
3,962
17.17
4.6
Other Food & Beverage
4.2
2,039
7.98
4.0
1,913
7.43
5.4
3,715
16.09
4.1
Telecommunications
0.5
229
0.90
0.5
236
0.92
0.2
141
0.61
(10.4)
Other Operated Departments
3.8
1,853
7.26
3.2
1,532
5.95
9.0
6,145
26.62
3.7
Rentals & Other Income
1.3
625
2.45
1.2
579
2.25
1.8
1,232
5.34
(3.3)
Cancellation Fee
0.1
73
0.29
0.1
68
0.27
0.2
138
0.60
2.5
100.0%
$49,030
$191.92
100.0%
$47,569
$184.87
100.0%
$68,517
$296.82
6.1%
26.3%
$9,110
$35.66
26.0%
$8,912
$34.63
28.9%
$11,752
$50.91
5.4%
74.3
8,600
33.66
73.9
8,083
31.41
76.9
15,496
67.13
4.4
149.7
343
1.34
144.4
340
1.32
268.0
377
1.63
1.2
Beverage
Total Revenue
59.4%
7.2%
DEPARTMENTAL EXPENSES
Rooms
Food & Beverage
Telecommunications
Other Operated Depts & Rentals
46.4
1,185
4.64
973
3.78
4,004
17.35
Total Departmental Expenses
39.2%
$19,238
$75.30
38.5%
$18,309
$71.15
46.2%
$31,630
$137.02
4.6%
Total Departmental Profit
60.8%
$29,793
$116.62
61.5%
$29,260
$113.71
53.8%
$36,887
$159.80
7.1%
Administrative & General
8.6%
$4,214
$16.50
8.5%
$4,056
$15.76
9.2%
$6,326
$27.41
3.9%
Marketing
6.6
3,254
12.74
6.7
3,187
12.39
6.0
4,143
17.95
5.9
Utility Costs
4.0
1,955
7.65
4.0
1,898
7.37
4.0
2,721
11.79
(3.0)
Property Operations & Maintenance
4.8
2,340
9.16
4.7
2,239
8.70
5.4
3,687
15.97
3.0
24.0%
$11,764
$46.05
23.9%
$11,380
$44.23
24.6%
$16,876
$73.11
3.1%
36.8%
$18,029
$70.57
37.6%
$17,880
$69.49
29.2%
$20,011
$86.69
9.9%
44.7
53.3
0.7
UNDISTRIBUTED OPERATING EXPENSES
Total Undistributed Operating Expenses
GROSS OPERATING PROFIT
Franchise Fees (Royalty)
1.3
613
2.40
654
2.54
66
0.29
4.7
Management Fees
2.7
$1,300
$5.09
2.7%
$1,269
$4.93
2.5%
$1,709
$7.40
8.4
32.9%
$16,116
$63.08
33.5%
$15,957
$62.01
26.6%
$18,236
$79.00
10.2%
3.5%
$1,693
$6.63
3.5%
1,665
$6.47
3.0%
$2,068
$8.96
5.9%
INCOME BEFORE FIXED CHARGES
1.4
0.1
Selected Fixed Charges
Property Taxes
Insurance
1.1
547
2.14
1.1
525
2.04
1.2
849
3.68
10.0
Reserve for Capital Replacement
1.8
881
3.45
1.8
867
3.37
1.6
1,067
4.62
7.4
AMOUNT AVAILABLE FOR DEBT
SERVICE & OTHER FIXED CHARGES*
26.5%
$12,994
$50.86
$12,900
$50.13
$14,252
$61.74
27.1%
20.8%
NOTES: Ratio to sales based on Total Revenue, except Departmental Expenses. Per Available Room based on total number of hotel rooms. Per Occupied Roomnight based on total number of occupied rooms.
11.0%
38
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HOST@STRanalytics.com
SAMPLE 2013 Custom HOST Report
Year End 2012
Table of Contents
Summary
Revenue
Departmental Expenses
Undistributed Operating Expenses
Selected Fixed Charges
Participation Report
Definitions
Date Created: May 13, 3013
Tab
1
2
3
4
5
6
7
8
NOTE: All data is random and
for design purposes only.
Cost: $425/per report
To order, email:
HOST@STRanalytics.com
2012
Props:
8
Rooms:
Occupancy:
1,865
57.9%
ADR:
$91.52
RevPAR:
$52.99
2011
Props:
8
Rooms:
Occupancy:
1,872
57.2%
ADR:
$88.08
RevPAR:
$50.38
STR Analytics
2013 Custom HOST Report
Summary
2012
Ratio to Sales
REVENUE
1
%
Rooms
Food
Beverage
Telecommunications
Other Operated Departments
Rentals & Other Income
Cancellation Fee
TOTAL REVENUE
2011
Amount Per Available
Room
Amount Per Occupied
Room Night
$
$
%
74.2 %
16.4
3.7
0.1
0.3
5.3
0.0
100.0 %
$19,343
4,284
966
18
79
1,384
0
$26,074
$91.52
20.27
4.57
0.09
0.38
6.55
0.00
$123.38
29.1 %
80.0
862.6
56.2
474.9
42.8% %
$5,632
4,202
159
778
377
$11,148
$26.65
19.88
0.75
3.68
1.78
$52.74
52.6 %
4.0
-0.5
2.3
1.1.
57.2% %
$13,712
1,048
-140
606
-297
$14,928
9.3 %
7.5
6.0
5.8
28.6%
25.9% %
2.7
2.6
20.6 %
DEPARTMENTAL EXPENSES
Rooms
Food & Beverage
Telecommunications
Rental Income
Other Expenses
TOTAL DEPARTMENTAL EXPENSES
Ratio to Sales
1
74.1 %
16.2
3.6
0.1
0.3
5.8
0.0
100.1 %
Variance %
Amount Per Available
Room
Amount Per Occupied
Room Night
Amount Per Available
Room
Amount Per Occupied
Room Night
$
$
%
%
$18,390
4,031
885
21
76
1,431
0
$24,834
NOTE: All data
and for
30.5 %is random
$5,613
82.9
4,077
design
purposes
only.
834.4
179
$88.08
19.31
4.24
0.10
0.36
6.85
0.00
$118.94
5.2 %
6.3
9.2
(14.3)
3.9
(3.3)
0.3 %
3.1
(11.2)
(25.5)
183.5
0.9 %
(0.9)
1.8
(12.8)
(26.4)
182.5
(0.3)
%
5.0 %
3.9
5.0
7.8
(10.0)
5.6
(4.4)
%
3.7
%
73.0
175.4
44.5% %
1,044
133
$11,046
$26.88
19.53
0.86
5.00
0.63
$52.90
$65.68
5.02
(0.67)
2.90
(1.42)
$71.51
51.5 %
3.4
-0.6
1.6
-0.2
55.6% %
$12,778
839
-157
386
-57
$13,789
$61.21
4.02
(0.75)
1.85
(0.27)
$66.06
7.3 %
24.9
(10.7)
56.8
422.0
8.3 %
7.3
24.9
(10.7)
56.8
425.9
8.3
%
$2,427
1,948
1,570
1,514
$7,459
$11.49
9.22
7.43
7.16
$35.30
9.4 %
7.3
6.3
6.6
29.6% %
$2,326
1,803
1,565
1,644
$7,338
$11.14
8.64
7.50
7.87
$35.15
4.3 %
8.0
0.3
(7.9)
1.6 %
3.1
6.7
(0.9)
(9.0)
0.4
%
$6,769
699
668
$5,402
$32.03
22.4% %
3.6
2.8
16.0 %
$5,551
899
694
$3,958
$26.59
21.9 %
(22.2)
(3.7)
36.5 %
20.5
%
3.31
3.16
$25.56
(23.2)
(5.1)
34.9
%
4.39
1.39
0.29
3.9
1.3
0.2
%
DEPARTMENTAL PROFITS
Rooms
Food & Beverage
Telecommunications
Rental Income
Other Expenses
TOTAL DEPARTMENTAL PROFITS
%
UNDISTRIBUTED OPERATING EXPENSES
Administrative & General
Marketing
Utility Costs
Property Operation & Maintenance
TOTAL UNDISTRIBUTED OPERATING EXPENSES
GROSS OPERATING PROFIT
Franchise Fees (Royalty)
Management Fees
INCOME BEFORE FIXED CHARGES
4.31
3.33
$18.95
%
SELECTED FIXED CHARGES
3.6
1.1
0.2
Property Taxes
Insurance
Reserve For Capital Replacement
AMOUNT AVAILABLE FOR DEBT
2
SERVICE & OTHER FIXED CHARGES
SUPPLEMENTAL PAYROLL ANALYSIS
928
293
61
970
317
61
4.65
1.52
0.29
(4.3)
(7.6)
-
(5.6)
(8.6)
-
16.1 %
$4,120
$19.49
11.9 %
$2,610
$12.49
57.9 %
56.0
%
14.0 %
9.8
0.2
0.2
4.1
3.7
2.7
34.7% %
$3,650
2,547
55
62
1,072
952
707
$9,045
$17.27
12.05
0.26
0.29
5.07
4.50
3.34
$42.78
15.0 %
10.2
0.2
0.2
4.2
4.0
2.9
36.6% %
$3,718
2,526
59
45
1,037
989
718
$9,092
$17.81
12.10
0.28
0.22
4.94
4.74
3.44
$43.53
(1.8) %
0.8
(6.8)
37.8
3.4
(3.7)
(1.5)
(0.5) %
(3.0)
(0.4)
(7.1)
31.8
2.6
(5.1)
(2.9)
(1.7)
%
3
Rooms
Total Food and Beverage
Telecommunications
Other Operated Departments
Administrative & General
Marketing
Property Operations & Maintenance
TOTAL PAYROLL & RELATED EXPENSES
SUPPLEMENTAL FOOD & BEVERAGE INFORMATION
%
3
Cost of Food Sales
Cost of Beverage Sales
Total Cost of F&B Sales
Food & Beverage Payroll
Food & Beverage Other Expenses
1
2
3
Rooms, F&B, and Telecommunications expense ratios to sales for departmental expenses and profits are based on their
respective departmental revenues. All other expenses are based on total revenue.
Other Fixed Charges include Depreciation and Amortization, Interest, Rent, and Equipment Leases
Payroll and Costs of Sales are included in expenses. Amounts shown here are for additional detail only.
Not all participants provide detailed data on payroll and F&B costs; therefore, the following supplemental analyses
provide the ratios for only these hotels in the samples that reported detailed information. Consequently, the amounts
may not tie to the departmental figures provided.
NOTE: Totals may not add due to rounding.
Source: STR Touchstone, Inc. d/b/a STR Analytics (“STR Analytics”) - The information contained in this report is based upon independent surveys and research from sources considered reliable but no representation is made as to its completeness or accuracy. This information is
industry standard and is intended solely for the internal purposes of your company and should not be published in any manner unless authorized by STR Analytics. Copyright 2013 STR Touchstone, Inc. d/b/a STR Analytics. All rights reserved.
2012
Props:
8
Rooms:
Occupancy:
1,865
57.9%
ADR:
$91.52
RevPAR:
$52.99
2011
Props:
8
Rooms:
Occupancy:
1,872
57.2%
ADR:
$88.08
RevPAR:
$50.38
STR Analytics
2013 Custom HOST Report
Revenue Detail
2012
Ratio to Sales
REVENUE
1
Amount Per Occupied
Room Night
$
$
%
74.2 %
Rooms
2011
Amount Per Available
Room
$19,343
Ratio to Sales
1
Amount Per Occupied
Room Night
Amount Per Available
Room
Amount Per Occupied
Room Night
$
$
%
%
%
$91.52
74.1 %
20.27
16.2
Variance %
Amount Per Available
Room
$18,390
$88.08
5.2 %
3.9
19.31
6.3
5.0
7.8
%
Transient Revenue
Group Revenue
Rooms Other
16.4
Food
4,284
Outlets
In-Room Dining
Banquet/Catering
Mini Bar
Other
Room Rental
Audio/Visual
Service Charges
Beverage
Outlets
In-Room Dining
Banquet/Catering
Mini Bar
Other
Telecommunications
Phone
Internet
Other
Other Operated Departments
Golf-Green Fees
Golf-Retail
Golf-Membership
Golf-Other
Spa-Treatments
Spa-Retail
Spa-Other
Laundry/Dry Cleaning
Transportation/Garage/
Other
Rentals & Other Income
Cancellation Penalties
TOTAL REVENUE
4,031
NOTE: Detailed data completed upon availability. If specific
detailed line items are nonexistent or insufficient within a set of
hotels, the line item will be blank
3.7
966
0.1
0.3
5.3
0.0
100.0 %
4.57
3.6
885
4.24
9.2
18
0.09
0.1
21
0.10
(14.3)
79
0.38
0.3
76
0.36
3.9
NOTE: All data is random and for design purposes only.
1,384
156
$26,230
Total Revenue MIN
Total Revenue MAX
$35,000
$30,000
$24,512
$30,152
5,640
6.55
0.63
$124.01
$127.00
$126.00
$125.00
$25,000
$124.00
$20,000
$123.00
$15,000
$122.00
$10,000
$121.00
$120.00
$5,000
$0
Aggregate value
$119.00
$118.00
$120.62
$125.64
5
5.8
0.3
100.0 %
1,431
93
$24,927
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$0
$22,859
$27,485
4,626
$160.00
$159.00
$158.00
$157.00
$156.00
$155.00
$154.00
$155.32
$160.23
5
5.6
(3.3)
67.6
5.2 %
6.85
38.67
$157.61
$161.00
(10.0)
(4.4)
(98.4)
(21.3)
-0.2 %
6.3
7
6
%
-22.3 %
1.2
5
0
5
4
3
2
-5
-10
-15
1
$153.00
0
$152.00
-1
-20
-25
*charts omitted for Ratio to Sales for this sheet because Total Revenue is 100%
Bar represents minimum to maximum range of individual properties
Source: STR Touchstone, Inc. d/b/a STR Analytics (“STR Analytics”) - The information contained in this report is based upon independent surveys and research from sources considered reliable but no representation is made as to its completeness or accuracy. This information is
Analytics of any industry standard and is intended solely for the internal purposes of your company and should not be published in any manner unless authorized by STR Analytics. Copyright 2013 STR Touchstone, Inc. d/b/a STR Analytics. All rights reserved.
2012
Props:
8
Rooms:
Occupancy:
1,865
57.9%
ADR:
$91.52
RevPAR:
$52.99
2011
Props:
8
Rooms:
Occupancy:
1,872
57.2%
ADR:
$88.08
RevPAR:
$50.38
STR Analytics
2013 Custom HOST Report
Departmental Expenses Detail
2012
Ratio to Sales
1
2011
Amount Per Available
Room
Amount Per Occupied
Room Night
$
$
%
Ratio to Sales
1
Variance %
Amount Per Available
Room
Amount Per Occupied
Room Night
Amount Per Available
Room
Amount Per Occupied
Room Night
$
$
%
%
%
DEPARTMENTAL EXPENSES
29.1 %
Rooms
$5,632
Salaries & Wages
Payroll Taxes & Benefits
All Other Room Expenses
Food & Beverage
Cost of Food
Cost of Beverage
All Other F&B Expenses
Salaries & Wages
Payroll Taxes & Benefits
Telecommunications
Salaries & Wages
Payroll Taxes & Benefits
All Other Expenses
Other Operated Departments
Parking-Salaries & Wag
Parking-Payroll Taxes & Benefits
Golf-Salaries & Wages
Golf-Payroll Taxes & Benefits
Golf-Cost of Retail
Golf-Other Expenses
Spa-Salaries & Wages
Spa-Payroll Taxes & Benefits
Spa-Cost of Retail
Spa-Other Expenses
Other-Salaries & Wages
Other-Payroll Taxes & Benefits
Other-Cost of Sales
All Other Expenses
Rentals and Other Income
Cost of Sales Rentals
All Other Expenses
TOTAL DEPARTMENTAL EXPENSES
Total Departmental Expenses MIN
Total Departmental Expenses MAX
47.0
30.5 %
$26.65
$5,613
0.3 %
$26.88
NOTE: Detailed data completed
upon availability.
If specific
82.9
4,077
19.88
19.53
detailed line items are nonexistent or insufficient within a set of
hotels, the line item will be blank
80.0
4,202
862.6
159
56.2
474.9
778
377
3.1
0.86
(11.2)
(12.8)
73.0
175.4
5.00
0.63
(25.5)
183.5
(26.4)
182.5
3.68
1.78
1,044
133
42.8 %
$11,148
$52.74
44.5 %
$11,046
$52.90
0.9 %
$10,456
$18,546
8,090
$52.74
$65.36
13
40.0 %
45.0
5
$10,487
$20,512
10,025
$48.00
$55.23
7
0.0 %
1.2
$20,000
$18,000
45.0
$16,000
44.0
$14,000
43.0
$12,000
42.0
$10,000
41.0
$8,000
40.0
$6,000
39.0
$4,000
38.0
$2,000
37.0
$0
$70.00
$60.00
46.0
44.0
$50.00
42.0
$30.00
41.0
$0.00
$54.00
$52.00
1.4
(0.3)
%
-0.5 %
2.0
2.5
1.2
2
1
1.5
0.8
1
0.6
0.5
$50.00
$10,000
$48.00
$5,000
38.0
37.0
$56.00
$15,000
40.0
39.0
$10.00
$20,000
43.0
$40.00
$20.00
$25,000
45.0
%
1.8
179
0.75 is random 834.4
NOTE: All data
and for design purposes
only.
40.0 %
45.8
5.8
46.0
(0.9)
$0
$46.00
$44.00
0.4
0
0.2
-0.5
0
-1
Aggregate value
Bar represents minimum to maximum range of individual properties
Source: STR Touchstone, Inc. d/b/a STR Analytics (“STR Analytics”) - The information contained in this report is based upon independent surveys and research from sources considered reliable but no representation is made as to its completeness or accuracy.
2012
Props:
8
Rooms:
Occupancy:
1,865
57.9%
ADR:
$91.52
RevPAR:
$52.99
2011
Props:
8
Rooms:
Occupancy:
1,872
57.2%
ADR:
$88.08
RevPAR:
$50.38
STR Analytics
2013 Custom HOST Report
Undistributed Operating Expenses Detail
2012
Ratio to Sales
UNDISTRIBUTED OPERATING EXPENSES
1
Amount Per Occupied
Room Night
$
$
%
Administrative & General
Salaries & Wages
Payroll Taxes & Benefits
Credit Card Commissions
Centralized Accounting
Corporate Office Reimburseables
All Other Expenses
Sales & Marketing
Salaries & Wages
Payroll Taxes & Benefits
Corporate Office Reimburseables
Sales Expenses
Marketing Expenses
Other Expenses
Utility Costs
Electricity
Gas
Oil
Steam
Water & Sewer
Other
Property Operations & Maintenance
Payroll and Related Expenses
All Other Expenses
TOTAL UNDISTRIBUTED OPERATING EXPENSES
Total Undistributed Operating Expenses MIN
Total Undistributed Operating Expenses MAX
34.0
2011
Amount Per Available
Room
Ratio to Sales
1
Variance %
Amount Per Available
Room
Amount Per Occupied
Room Night
Amount Per Available
Room
Amount Per Occupied
Room Night
$
$
%
%
%
9.3 %
$2,427
9.4 %
7.5
$1,948
6.0
$1,570
$7.43
6.3
$1,565
5.8
$1,514
$7.16
6.6
$1,644
28.6 %
$7,459
$35.30
29.6 %
$7,338
$35.15
28.6 %
33.2
4.6
$6,548
$8,546
1,998
$30.68
$48.57
18
28.7 %
34.6
6
$6,253
$9,623
3,370
$21.52
$36.20
15
$11.49
$2,326
4.3 %
3.1
8.0
6.7
$7.50
0.3
(0.9)
$7.87
(7.9)
(9.0)
$11.14
NOTE: Detailed data completed upon availability. If specific
detailed line
items are nonexistent
or insufficient
within a$8.64
set of
7.3
$1,803
$9.22
hotels, the line item will be blank
%
NOTE: All data is random and for design purposes only.
33.0
32.0
31.0
30.0
29.0
28.0
$9,000
$8,000
$7,000
$6,000
$5,000
$4,000
$3,000
$2,000
27.0
$1,000
26.0
$0
$60.00
$50.00
40.0
35.0
$12,000
$10,000
30.0
$40.00
$30.00
$20.00
25.0
20.0
15.0
$6,000
$4,000
$0.00
5.0
0.0
$25.00
$0
%
0.0 %
2.3
2
2.5
1.5
2
1
1.5
0.5
1
0
0.5
-0.5
0
$20.00
$15.00
$10.00
$2,000
0.4
$35.00
$30.00
$8,000
10.0
$10.00
$40.00
1.6 %
-0.2 %
1.7
$5.00
$0.00
Aggregate value
Bar represents minimum to maximum range of individual properties
Source: STR Touchstone, Inc. d/b/a STR Analytics (“STR Analytics”) - The information contained in this report is based upon independent surveys and research from sources considered reliable but no representation is made as to its completeness or accuracy. This information is
Analytics of any industry standard and is intended solely for the internal purposes of your company and should not be published in any manner unless authorized by STR Analytics. Copyright 2013 STR Touchstone, Inc. d/b/a STR Analytics. All rights reserved.
2012
Props:
8
Rooms:
Occupancy:
1,865
57.9%
ADR:
$91.52
RevPAR:
$52.99
2011
Props:
8
Rooms:
Occupancy:
1,872
57.2%
ADR:
$88.08
RevPAR:
$50.38
STR Analytics
2013 Custom HOST Report
Selected Fixed Charges Detail
2012
Ratio to Sales
SELECTED FIXED CHARGES
1
Amount Per Occupied
Room Night
$
$
%
Taxes
3.6
928
1.1
293
0.2
61
Real Estate Taxes
Personal Property Taxe
Other Taxes
Insurance
Building & Contents
Liability
Other
Reserve For Capital Replacement
AMOUNT AVAILABLE FOR DEBT
SERVICE & OTHER FIXED CHARGES
25.0
Ratio to Sales
1
Amount Per Occupied
Room Night
Amount Per Available
Room
Amount Per Occupied
Room Night
$
$
%
%
%
3.9
4.39
Variance %
Amount Per Available
Room
970
4.65
NOTE: Detailed data completed upon availability. If specific
detailed line items are nonexistent
or insufficient
within a set of
1.3
317
1.39
1.52
hotels, the line item will be blank
16.1 %
Amount Available for Debt Service & Other Fixed
Charges MIN
Amount Available for Debt Service & Other Fixed
Charges MAX
2011
Amount Per Available
Room
0.2
0.29
61
NOTE: All data is random and for design purposes only.
$3,520
$16.65
11.9 %
$2,032
73.2 %
$2,563
$15.45
10.5 %
$1,526
$7.52
$18.62
3
15.3
5
$3,623
2,097
$14.63
7
20.0
15.0
10.0
5.0
0.0
(8.6)
$9.72
$4,512
1,949
18.0
(7.6)
-
15.2 %
$20.00
(5.6)
0.29
20.3
5.1
$5,000
(4.3)
71.3
45.2 %
62.3 %
75.4
78.4
80
90
$3,500
$14.00
70
80
$3,000
$12.00
60
$2,500
$10.00
50
$2,000
$8.00
40
$1,500
$6.00
30
$1,000
$4.00
20
2.0
$500
$2.00
10
10
0.0
$0
$0.00
0
0
$4,500
$18.00
16.0
$4,000
$16.00
14.0
$3,500
$14.00
$3,000
$12.00
$2,500
$10.00
$2,000
$8.00
$1,500
$6.00
$1,000
$4.00
4.0
$500
$2.00
$0
$0.00
12.0
10.0
8.0
6.0
$4,000
$16.00
%
70
60
50
40
30
20
Aggregate value
Bar represents minimum to maximum range of individual properties
Source: STR Touchstone, Inc. d/b/a STR Analytics (“STR Analytics”) - The information contained in this report is based upon independent surveys and research from sources considered reliable but no representation is made as to its completeness or accuracy. This information is
Analytics of any industry standard and is intended solely for the internal purposes of your company and should not be published in any manner unless authorized by STR Analytics. Copyright 2013 STR Touchstone, Inc. d/b/a STR Analytics. All rights reserved.
STR Analytics
Custom HOST Participation Report
Limited-Service: Boston Downtown/Airport
Job #:
STR #
New
PROPERTY NAME
ADDRESS
CITY
ST
ZIP
ROOMS
APR ($)
CHAIN SCALE
BRAND
PARENT COMPANY
YEAR
OPEN
LOCATION
32562
Holiday Inn Express & Suites Boston
280 Friend St
Boston
MA
2114
72
299
Upper Mid
199501
Urban
40993
Comfort Inn & Suites Logan Intrntl
85 American Legion Hwy
Revere
MA
2151
208
210
Upper Mid
200008
Suburban
Total Properties:
2
Total Rooms:
280
Source: STR Touchstone, Inc. d/b/a STR Analytics (“STR Analytics”) - The information contained in this report is based upon independent surveys and research from sources considered reliable but no representation is made as to its completeness or accuracy. This
information is in no way to be constructed as a recommendation by STR Analytics of any industry standard and is intended solely for the internal purposes of your company and should not be published in any manner unless authorized by STR Analytics. Copyright 2013
STR Touchstone, Inc. d/b/a STR Analytics. All rights reserved.
NOTE: All data is random and for design purposes only.
7 of 8
2012
2011
•
•
•
United States
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CO 80301
Phone: +1 (303) 449 6558
www.stranalytics.com
HOST@STRanalytics.com
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Thank you for your interest in the HOST Program by STR Analytics. The HOST Almanac and Custom HOST Reports are delivered by
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HOST Almanac is also available for online purchase at www.STR.com
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Custom HOST Report
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OR
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Rooms
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Licensee’s possession or control as of the such date. This provision shall survive indefinitely the expiration or termination of this Agreement for any reason.
3.4 Governing Law: Jurisdiction and Venue. This Agreement shall be governed by the substantive laws of the State of Colorado without regard to its or
any other jurisdiction’s laws governing conflicts of law. The Parties shall bring any action arising from or relating to this Agreement only in the federal or
state courts having jurisdiction in Boulder, Colorado. LiThe parties also expressly waive any objections to venue.
3.5 Assignment. Licensee is prohibited from assigning this Agreement or delegating any of its duties under this Agreement without the prior written
consent of STRA.
3.6 Independent Relationship. The relationship between the parties is that of an independent contractor. Nothing in this agreement shall be deemed to
create an employer/employee, principal/agent, partnership or joint venture relationship.
3.7 Notices. All notices required or permitted to be given hereunder shall be in writing and shall be deemed given i) when delivered in person, at the time
of such delivery; ii) when delivered by facsimile transmission or e-mail, at the time of transmission (provided, however, that notice delivered by facsimile
transmission shall only be effective if such notice is also delivered by hand or deposited in the mail, postage prepaid, registered, certified or express mail or
by courier service within two (2) business days after its delivery by facsimile transmission); iii) when delivered by a courier service or by express mail, at the
time of receipt; or iv) five (5) business days after being deposited in the mail, postage prepaid, registered or certified mail, addressed (in any such case) to
the addresses listed on the first page of this Agreement or to such other address as either party may notify the other in writing.
3.8 Waiver. No waiver of any breach of this Agreement will be deemed to constitute a waiver of any subsequent breach of the same or any other provision.
3.9 Entire Agreement. This Agreement constitutes the entire agreement of the parties with respect to its subject matter, superseding in all respects any
and all prior proposals, negotiations, understandings and other agreements, oral or written, between the parties, with the exception of the
www.strglobal.com Terms of Use and Privacy Policy.
3.10 Amendment. This Agreement may be amended only by the written agreement of both parties.
3.11 Recovery of Litigation Costs. If any legal action or other proceeding is brought for the enforcement of this Agreement, or because of an alleged
dispute, breach, default or misrepresentation in connection with any of the provisions of this Agreement, the successful or prevailing party or parties shall be
entitled to recover reasonable attorneys’ fees and other costs incurred in that action or proceeding, in addition to any other relief to which it or they may be
entitled.
3.12 Notice of Unauthorized Access. Licensee shall notify STRA immediately upon Licensee’s becoming aware of any facts indicating that a third party
may have obtained or may be about to obtain unauthorized access to the Licensed Materials, and shall fully cooperate with STRA in its efforts to mitigate
the damages caused by any such breach or potential breach.
3.13 Conflicting Provisions. In the event that any provision of these Standard Terms and Conditions directly conflicts with any other provision of the
Agreement, the conflicting terms of such other provision shall control.
3.14 Remedies. In addition to any other rights or remedies that either party may have under applicable law for material breach of this Agreement, in the
event of any material breach of this Agreement by either party, and following notice to the breaching party by the non-breaching party, the non-breaching
party’s obligations under this contract shall terminate.
3.15 Indemnification. Licensee shall indemnify, defend and hold STRA harmless against any claims, actions, losses, liabilities, damages and expenses
(including reasonable attorneys fees and court costs) brought against STRA by any third party that relates to or arises out of Licensee’s unauthorized
disclosure of, misuse of or misrepresentation of the Licensed Materials.
3.16 Website. Licensee acknowledges that it is subject to the Terms of Use and Privacy Policy governing the use of www.strglobal.com, the terms of
which are fully incorporated herein. In the event of any conflict between any provision of the Terms of Use or Privacy Policy and any provision of this
Agreement, the terms of this Agreement shall control.