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NORTHERN ARIZONA UNIVERSITY

SYLLABUS (BBA 490C)

Class: BBA 490C (Strategic Management)

3 credit hours

Section 802; Class 6968

Semester: Spring 2013

Day/ Time: Wednesday, 9 – 11:30 a.m.

Dates: January 16 – May 8, 2013

Location: Building M, Room 102

Instructor: James L. Latham, BSIM and MBA

Office Hours: Tuesday and Wednesday, 1 - 3 p.m. and by appointment

Room 268 in the M Building

Contact Information: Telephone (602-493-2749); FAX (602-493-2730)

Email: james.latham@nau.edu

Course Description: The role of the general manager in dealing with strategic business challenges and providing leadership to the organization; integration of functional areas, policy formulation and implementation, multinational and ethical issues.

Prerequisites for Class: Senior standing in BBA program, completion of BBA 300,

BBA 305W, BBA 310, BBA 320, BBA 330, and BBA 340.

Required Course Materials:

Crafting and Executing Strategy: The Quest for Competitive Advantage by Arthur A.

Thompson, Jr., Margaret A. Peteraf, A. J. Strickland III, and John E. Gamble, 18 th edition (McGraw – Hill) ISBN: 978-0-07-811272-0

Glo-Bus Simulation

Publisher’s website: www.mhhe.com/thompson

Simulation website: ( www.glo-bus.com

)

Teaching Method: Course content will be delivered via lectures, discussions, case analyses, and a computer based management simulation.

Syllabus is subject to change by the instructor. Any changes will be announced in class.

COURSE LEARNING OUTCOMES

Upon completion of this course, students should be able to:

A.

Demonstrate the ability to integrate the concepts of management, marketing, finance, accounting, economics and information systems to analyze interdisciplinary case and simulated management situations.

B.

Engage in strategic planning, business policy formulation and implementation within a global business environment.

C.

Review current business in society, legal and ethical issues within a global business environment.

D.

Review selected key business and economic concepts and tools and apply these in complex business situations.

E.

Apply analytical, decision-making, and communication skills.

F.

Demonstrate the ability to function as an effective member of a management team.


COURSE SCHEDULE

Date

1/16 Introduce Glo-Bus and form teams

Lecture on Chapter 1 (What is Strategy?)

Assignment for January 23

Register for Glo-Bus at www.glo-bus.com

Read the Glo-Bus Participants’ Guide

Prepare for quiz on the Glo-Bus Participants’ Guide

Read Chapters 1 and 2

1/23 Lecture on Chapter 2 (Charting a Company’s Direction)

Quiz on the Glo-Bus Participants’ Guide

Assignment for January 30

Glo-Bus decisions for the first practice round are due by 11:59 p.m. on 1/28

Prepare for a quiz on Chapters 1 and 2

Read Chapter 5

1/30 Review results of first practice round for Glo-Bus

Quiz on Chapters 1 and 2

Lecture on Chapter 5 (The Five Generic Competitive Strategies)

Assignment for February 6

Glo-Bus decisions for the second practice round are due

by 11:59 p.m. on 2/4

Read the Guide to Case Analysis at www.mhhe.com/thompson

Prepare for a quiz on Chapter 5

Read Chapter 3; pages 49 – 71

2/6 Review results of second practice round for Glo-Bus

Quiz on Chapter 5

Discuss the Guide to Case Analysis

Lecture on Chapter 3 (Evaluating a Company’s Environment); pages 49 – 71


Glo-Bus decisions for year 6 are due by 11:59 p.m. on 2/11

Submit answers to Glo-Bus questions 1, 2, 3 on pages 17/ 18;

one submission per team

Prepare an analysis of Case 1

Prepare for quiz on Chapter 3; pages 49-71



2/13 Review results for year 6 of Glo-Bus

Quiz on Chapter 3, pages 49 - 71

Lecture on Chapter 3 (Evaluating a Company’s Environment); pages 72 -84

Discuss Case 1



Submit answers to Glo-Bus questions 1, 3, 4, 5 on pages 46/ 47;






Lecture on chapter 4 (Evaluating a Company’s Resources); pages 90 – 108



Submit answers to Glo-Bus questions 1, 2, and 3 on page 87;


Prepare for Glo-Bus quiz 2


Read Chapter 4; pages 108 - 125


Quiz 2 for Glo-Bus


Lecture on Chapter 4 (Evaluating a Company’s Resources); pages 108 - 125

Assignment for March 6


Submit answers to questions 4, 5, and 6 on page 87;



Read Chapter 6



Lecture on Chapter 6 (Strengthening a Company’s Competitive Position)



Submit answers to questions 1, 2, and 3 on page 130;


Prepare team presentation of Case 2

Prepare for quiz on Chapter 6



Quiz on Chapter 6

Case 2 team presentations



Submit answers to questions 4, 5, and 7 on pages 130/131;


Read Chapter 10

3/20 Spring Break


Lecture on Chapter 10 (Building an Organization)

Assignment for April 3


Submit answers to Glo-Bus questions 1 – 3 on page 164;



Read Chapter 11


Quiz on Chapter 10

Lecture on Chapter 11 (Managing Internal Operations)



Submit answers to questions 4 - 6 on page 164;



Read Chapter 12


Quiz on Chapter 11

Lecture on Chapter 12 (Corporate Culture and Leadership)



Submit answers to Glo-Bus questions 1, 3, and 6 on page 200;



Read Chapter 9



Quiz on Chapter 12

Lecture on Chapter 9 (Ethics)



Submit answers to Glo-Bus question 2 on page 358, question 4 on page 386

and question 3 on page 416; one submission per team

Prepare analysis of Case 3


4/24 Quiz on Chapter 9

Discussion of Case 3

Assignment for May 1

Prepare Glo-Bus presentation

5/1 Glo-Bus presentations

Assignment for May 8

5/8 Program assessment and survey


GRADES / ASSIGNMENT OF POINTS

Possible Points Your Grade

Quizzes 200 __________

Cases 300 __________

Simulation 400 __________

Program Assessment 100 ___________

Participation 100 __________

Total 1100 __________

A = 990 points or higher

B = 880 - 989 points

C = 770 - 879 points

D = 660 - 769 points

F = less than 660 points


Quizzes

Ten quizzes based on the content of each chapter will be given throughout the semester.

The quizzes have a value of 20 points each. To prepare for these quizzes, I recommend that you complete the online chapter quizzes available on the publisher’s website: www.mhhe.com/thompson . Quizzes may not be made up if missed.

Cases

Prepare an analysis of assigned cases following the recommendations presented on pages

8 and 9 of the “Guide to Case Analysis” which is available on the publisher’s website

( www.mhhe.com/thompson ). The report should deal with all of the major problems and issues raised in the case and your analysis should be prepared as a report to management rather than as the commentary of a student analyst to an instructor. You should center your report on a set of well supported recommendations to management. The cases have a value of 100 points each. Cases submitted after the due date will not be accepted.

Glo-Bus simulation

Student will be assigned to a team to form a company that will compete in a business simulation ( Glo-Bus) . Companies will be given two practice rounds to become familiar with the decision-making process and work through team dynamics. This will be followed by ten rounds of decisions for the actual simulation. Company decisions will require 1.5 – 3 hours per week outside of class. Questions pertaining to how your team is managing the business will be assigned throughout the simulation. At the end of the simulation, each company will make a formal Power Point presentation on financial performance, objectives, the evolution of its strategy, and lessons learned. A handout of the slides must be given to the instructor at the time of the presentation. No written report is required. These presentations should exhibit the highest professional standards indicative of your achievement in the Bachelor’s of Business Administration Program.

The simulation has a total value of 400 points; two quizzes with a total value of 30 points, ten questions with a value of 15 points each, a team presentation with a value of 100 points, and overall team performance with a value of 120 points.

Program Assessment

An assessment of what you have learned in the BBA program will be administered and will be included in the final grade for the course.

Participation

Attendance in this class is important. If you must be absent, notify the instructor prior to the class meeting that you will miss so your absence will be excused. If I do not hear


from you, your absence will be considered as “unexcused”. The in-class activities will require your participation in order to achieve the learning objectives.

Withdrawal Policy: The deadline to drop this course is January 24, 2013, without the class appearing as a “W” on your transcripts. The last day to drop with a “W” is March

15, 2013. After this date, a drop fee and petition is required (see registrar’s information).

Please understand this instance is only for students with special extenuating circumstances beyond their control (so be prepared to provide justification). April 26,

2013, is the last day to officially withdraw from the university.

Incomplete Policy:

An “Incomplete” will be given only if a student, through no fault of his/her own, is unable to complete the course and has an excused absence from the final exam. Students receiving this grade must contact the instructor ASAP and no later than the first week of the following term to set up the contract for completing the course. It is the student’s responsibility to ensure that all remaining requirements for an “Incomplete” are satisfied.

Honor Policy: Anyone cheating on an assignment will receive a zero for that assignment and possibly a grade of F for the class. In addition, plagiarism will not be tolerated. If either policy is violated, university procedures will be followed and the department chair will be notified. If warranted, additional action will be taken. In short, academic dishonesty will not be tolerated.

UNIVERSITY POLICIES

Classroom Management

Membership in the academic community places a special obligation on all members to preserve an atmosphere conducive to a safe and positive learning environment. Part of that obligation implies the responsibility of each member of the NAU community to maintain an environment in which the behavior of any individual is not disruptive.

It is the responsibility of each student to behave in a manner which does not interrupt or disrupt the delivery of education by faculty members or receipt of education by students, within or outside the classroom. The determination of whether such interruption or disruption has occurred has to be made by the faculty member at the time the behavior occurs. It becomes the responsibility of the individual faculty member to maintain and enforce the standards of behavior acceptable to preserving an atmosphere for teaching and learning in accordance with university regulations and course syllabus.

At a minimum, students will be warned if their behavior is evaluated by the faculty member as disruptive. Serious disruptions, as determined by the faulty member, may result in immediate removal of the student from the instructional environment.


Significant and/or continued violations may result in an administrative withdrawal from the class. Additional responses by the faculty member to disruptive behavior may include a range of actions from discussing the disruptive behavior with the student to referral to the department chair and/or the Office of Student Life for administrative review, with a view to implement corrective action up to and including suspension or expulsion.

Safe Environment

NAU’s Safe Working and Learning Environment Policy seeks to prohibit discrimination and promote the safety of all individuals within the university. The goal of this policy is to prevent the occurrence of discrimination on the basis of sex, race, color, age, national origin, religion, sexual orientation, disability, or veteran status and to prevent sexual harassment, sexual assault, or retaliation by anyone at this university.

You may obtain a copy of this policy from the university. If you have concerns about this policy, you should contact the departmental chair, the Office of Student Life (928-

523-5181), the academic ombudsperson (928-523-9368), or NAU’s Office of Affirmative

Action (928-523-3312). See http://oak.ucc.nau.edu/dam1/Safe%20Policy.htm

for details on this policy.

Students with Disabilities

If you have a documented disability, you can arrange for accommodations by contacting the office of Disability Support Services (DSS) at 523-8773 (voice), 523-6909 (TTY). In order for your individual needs to be met, you are required to provide DSS with disability related documentation and are encouraged to provide it at least eight weeks prior to the time you wish to receive accommodations. You must register with DSS each semester you are enrolled at NAU and wish to use accommodations.

Faculty members are not authorized to provide a student with disability-related accommodation without prior approval from DSS. Students who have registered with

DSS are encouraged to notify their instructors a minimum of two weeks in advance to ensure accommodations. Otherwise, the provision of accommodations may be delayed.

Concerns or questions regarding disability-related accommodations can be brought to the attention of DSS or the Affirmative Action Office.

Academic Integrity

The university takes an extremely serious view of violations of academic integrity. As members of the academic community, NAU’s administration, faculty, staff, and students are dedicated to promoting an atmosphere of honesty and are committed to maintaining the academic integrity essential to the educational process. Inherent in this commitment is the belief that academic dishonesty in all forms violates the basic principles of integrity


and impedes learning. Students are therefore responsible for conducting themselves in an academically honest manner. Individual students and faculty members are responsible for identifying instances of academic dishonesty. Faculty members then recommend penalties to the department chair in keeping with the severity of the violation. The complete policy on academic integrity is in Appendix F of NAU’s

Student

Handbook.

Academic Contact Hour Policy

The Arizona Board of Regents Academic Contact Hour Policy (ABOR Handbook, 2-206,

Academic Credit) states: “an hour of work is the equivalent of 50 minutes of class time… at least 15 contact hours or recitation, lecture, discussion, testing or evaluation, seminar, or colloquium as well as a minimum of 30 hours of student homework is required for each unit of credit.” The reasonable interpretation of this policy is that for every credit hour, a student should expect on average, to do a minimum of two additional hours of work per week (e.g., preparation, homework, studying).

CODE OF CONDUCT

Responsibility: I will be on time, prepared, attentive, and professional in my scholastic endeavors. I will take responsibility for my actions and make every effort to learn as much as possible from the educational opportunities presented to me.

Respect: I will meet my commitments to others and treat everyone with respect and civility. I will respect our learning environment and help preserve its physical condition.

Integrity: I will be a reliable and honest contributor to individual and group assignments.

I will not seek or help others gain unfair advantage in completing academic requirements.

I understand that there are severe consequences for academic dishonesty.

Expectations about Behavior

Responsibility: 1) Attend all classes and meetings on time. 2) Do not wander in and out of classes. 3) Participate, but don’t dominate. 4) Pay attention.

Respect: 1) Turn off cell phones when you are in class. 2) Do not use computers during lectures for non-class related purposes. 3) Make sure language and conversations are appropriate to the classroom setting. 4) Behave in a polite and professional manner.

Integrity: Do not engage in any act of academic dishonesty, including but not limited to: 1) sharing a calculator during a quiz or exam, 2) pre-programming a calculator for


use during a quiz or exam unless specifically authorized by the instructor, 3) using notes or books during an exam unless specifically authorized by the instructor, 4) looking at another’s exam or allowing another student to look at your exam, 5) exchanging exams, passing notes or text messages, 6) discussing answers during an exam, 7) having another take an exam for you or taking an exam for another, 8) unauthorized possession of or access to examination materials by any means, including electronic transmission, theft, photocopying, electronic or failing to return exams, 9) altering exams or assignments while in student’s possession for review in an attempt to obtain a more favorable grade,

10) unauthorized collaboration on assignments, 11) submitting the same paper or substantial portions of a paper for multiple classes, 12) fabrication of information and citations, 13) submitting other’s words, ideas, materials or work without properly acknowledging and appropriately referencing them, 14) altering, forging or misusing an academic record, and 15) electronic theft of computer programs, data, or text belonging to another.


CONFIRMATION OF RECEIPT OF SYLLABUS

Please complete this form and return it to the instructor.

I have read and understand the syllabus for BBA 490C (Strategic Management).

Your name: __________________________________________________

Today’s date: __________________________________________________

Your signature: __________________________________________________



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