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This presentation may not be copied or disseminated in any manner. 2 Key Investment Arguments Key Investment Arguments 360⁰ Business Model Strong Consumer Portfolio • Only Company in the Alcobev industry to straddle all segments of the spirits value chain (consumer and manufacturing) • Insulates from risk in price movement of any one of the products • Enables leveraging growth opportunities across all segments • Ensures greater quality control over the entire value chain • Robust growth - higher than industry average; contributing more than 50% to the top-line • Undisputed leader in North India in IMIL with over a decade of experience volumes of >12 mn cases per year • Pioneer in branding IMIL, developed Nimboo, Rs. 3,500 mn brand at retail level • Distribution presence for IMFL in 8 states, covering ~40% of the industry • Launched 4 mainstream brands, of which Hannibal Rum has qualified for CSD registration Deep Relationships for Franchisee IMFL • Proxy play on growth of branded IMFL business - sticky business with limited investments and consistent margins • Tie ups with industry majors like ABD, Jagatjit and USL for bottling 3.75 mn cases per year, who control over 45% of the relevant markets Significant Player in Bulk Alcohol • Amongst the largest distillation capacity in the country at 84.4mn liters p.a., in advanced stages of increasing this to 120 mn bulk litres • Secures access to alcohol for branded operations in a scenario where demand-supply gap for bulk alcohol is expected to widen considerably 4 Key Investment Arguments Capital Efficient Operations • Ability to build technologically superior plants at a much lower cost than the industry average: Over the last 3 years, ~3x capacity expansion has been achieved without any equity dilution • Strong cash conversion cycle resulting in low working capital investment at 33 days • Reflected in high Asset Turnover of ~1.9x and ROCE of ~21%, amongst most favourable in industry Healthy Financials • Over the last 3 years, achieved CAGR of 36.4% in gross sales, 37.8% in EBIDTA and 46.8% in PAT • Strong Balance Sheet with low leverage, debt-equity of 0.4x, amongst most favorable in the industry • Scope to increase leverage for organic/inorganic expansion Strong Management Team • Managed by a group of professionals and an experienced management team with a healthy mix of industry experts and young energetic talent 5 Industry Overview India has the largest spirits industry after China… Spirits Consumption in 2010 (mn cases) 1,200 Indian spirits industry is ~485 mn cases, valued at ~$23 bn Globally, it is ranked second in volume terms and third in value terms 1,000 994 800 600 484 400 275 200 186 133 127 109 64 61 49 Germany Thailand Philippines Source: IWSR Brazil Japan South Korea USA Russia India China 0 Per Capita Consumption (Litres p.a.) 15 12 11.1 10.2 9.6 9 8.7 8.2 7.3 4.7 6 3 1.0 India China Japan Canada USA New Zealand UK France 0 Germany Yet, per capita consumption in India is still amongst the lowest in the world… 11.7 Source: WHO, Global Health Observatory Date Repository, Latest Data available for each country (varies between 2007 to 2010) 7 IMIL is the largest alcobev segment Indian Made Indian Liquor (IMIL), widely known as country liquor, is the oldest and largest segment in the country Alcobev Consumption in India in 2010 (mn cases) Grew from 195 mn cases in FY2005 to 260 mn cases in FY2010 valued at ~$3.7 billion Growing at a steady rate of 6-8%, with some states in North and East India experiencing faster growth at 8-10% Beer, 197 , 28% Wine, 1 , 0% Consistent rise in demand driven by increase in incomes and implementation of rural schemes by the government Largest consumption centres are in North and Central India IMIL, 260 , 38% IMFL, 234 , 34% Source: IWSR, Industry Sources …growth is driven by the rural consumption story in India 8 IMIL is an established and evolving industry Addressable Consumer Segment • Caters to the low-income group, usually SEC D, unskilled workers and population in rural areas • Highly price sensitive segment and strong preference for local flavours, making it difficult to create pan-India brands Regionalized Market • High entry barriers as each IMIL producer has to have a distillery in the state in which it proposes to sell and market IMIL • Single price point market, wherein price is decided annually by the government • Has resulted in market becoming regionalized and fragmented Evolving Landscape • Markets evolving from quota based systems and distribution controls to free private markets • Consumer preferences changing to demand better products, innovative packaging • Need for companies to focus on product and brand development The market is organized and well regulated – highest contributing to state exchequer 9 IMFL is experiencing rapid growth… Indian IMFL industry stood at $19.2 bn in 2010 growing at a rapid 18.9% p.a. during the period 2006-10, amongst the highest in the world IMFL Consumption in India in 2010 (mn cases) Vodka , 7.3, 3% , 0.2, Others Gin, 2.2, 1% 0% Caters to the more affluent consumers, usually Sec A to Sec C Whisky is the largest category, comprising ~60% of the volumes, while vodka and brandy are the fastest growing at 20%+ levels Rum , 43.8, 19% Brandy , 43.4, 18% Whisky , 137.5, 59% Growth is expected to sustain at 12.1% levels during the period 2010-2015, outperforming most other nations Strong volume growth is led by increasing population, favorable societal perception, higher purchasing power and low penetration levels Source: IWSR …driven by attractive demographics and changing perceptions 10 Unique 360⁰ model – sustainable, balanced growth Consumer Manufacturing Asset driven Low risk Growth capped by capacity Lower margins Reduces price risk on bulk alcohol purchase for brand operations Brand driven High initial risk Wider growth opportunities Higher margins 12 Consumer portfolio spread across value segments Premium Serves the Sec A class MRP is more than Rs.500 per 750ml bottle Usually imported blends, solid heritage GSL planning to launch products in this segment SemiPremium Serves the Sec A/B classes MRP is ~Rs.250-500 per 750ml bottle GSL presence in brandy GSL brand is French Castle, launched recently in May’12 Regular Serves the Sec B/C classes MRP is ~Rs.180-250 per 750ml bottle GSL presence in whisky, rum and gin GSL brands are County Club, Hannibal, White Lace Economy (IMIL) Serves the lower income group MRP is ~Rs.70-100 per 750ml bottle Flavored catering to local taste preferences GSL brands are Nimboo, Narangi, Heer Ranjha, etc. …strategy has always been geared toward value enhancement 13 The consumer business has shown robust growth Consumer business has grown at a rapid CAGR of 40% during FY08-FY12 Comprises more than 50% of the aggregate company turnover Has two divisions – Indian Made Indian Liquor (IMIL) and Indian Made Foreign Liquor IMFL (regular) have grown to a 8% share of the consumer business in just under 4 years Consumer Business Revenue (Rs. Mn) 5,000 3,883 4,000 2,865 3,000 1,900 2,000 1,000 1,000 1,208 0 FY08 FY09 FY10 FY11 FY12 Consumer Business Breakup* IMIL 92% IMFL 8% *Based on Ex-Distillery Value of sales in FY12 14 Largest Indian player in the ‘economy’ segment Leadership position in all three states , i.e., Haryana, Rajasthan and Delhi Market Share in IMIL FY12 Sales (Mn Cases) Market Share Haryana 7.2 27% Rajasthan 3.9 25% Delhi 1.5 25% State Retail level value of business is ~Rs. 15 billion Volume in excess of 12 mn cases per year Key brands are Nimboo, Narangi, Ghoomar, Heer Ranjha Pioneered the concept of branding with launch of ‘Nimboo’ brand in Haryana Markets evolving from ‘commodity’ to ‘brand’ as traditional controls are giving way to free markets Growth to be driven by favorable industry dynamics (growth at 8-10%) and leveraging strong positioning through introduction of innovative products Solid competitive position – distribution strength, brand equity 15 Pioneer in branding IMIL with launch of Nimboo Positioning: Pristine appearance, lovely, clean and intense aroma lemon peel in the first whiffs.. Best in class product: High quality grain extra neutral alcohol versus rectified spirit used by all competition Innovative flavoring: New flavour in a market previously dominated by orange flavours Premium packaging : Visually appealing Launched ‘Nimboo’ in Haryana in June 2011… … in a span of less than 1 year, it became a Rs. 3,500 mn brand at retail level … taking GSL market share from 20% to 27% Communication strategy: Visual displays, POS promotions 16 Encouraging growth in IMFL business IMFL Brands Launched IMFL business in 2007-08, introduced brands in regular and semipremium category Distribution reach in 8 states, i.e., Haryana, Rajasthan, Chandigarh, Punjab, Himachal Pradesh, Kerala, Andhra Pradesh and Delhi contributing to ~40% of industry Brand Category Price Point French Castle Brandy Semi-Premium County Club Whisky Regular Hannibal Legendary Rum Regular White Lace Gin Regular Two-fold growth strategy Build robust distribution network through launch of brands in regular or mass market segments and leverage this network for marketing higher value added products Build a premium product portfolio in collaboration with international partners enjoying strong brand equity globally 17 French Castle Brandy Launched recently in May’12… Introduced in parts of Andhra Pradesh, soon to be launched in Kerala Product Description Brandy in semi-premium segment, made from the finest grape spirits Target Segment Age group of 25 – 35 year olds Sec A/B Positioning Person, who is discerning, thinker, enjoys finer things in life, this is a drink for him to relax with Has French culture embedded in its DNA and every moment of truth with the consumer will have a “French” connection 18 County Club Whisky Product Description Whisky in regular segment, blended with rare mature malts, attractively packaged Target Segment Age group of 25 – 35 year olds Sec B2/C (e.g. sales professionals, sole traders, etc.) Positioning Reinforces self confidence and belief, meant for aspiring & confident individuals, who are extrovert and who like to socialize – punchline “Har Safar Apne Dum Par” Presence Punjab, Haryana, Chandigarh, Himachal Pradesh, Uttar Pradesh, Rajasthan and Andhra Pradesh 19 Hannibal Legendary Rum Product Description Rum in regular segment Target Segment Age group of 25 – 40 year olds Sec B2/C (e.g. sales professionals, sole traders, etc.) Positioning Evokes a perfect feeling of bravery, power and heroism that personifies Hannibal Barca – the taste that conquers Presence Delhi, Haryana, Rajasthan, Punjab, Chandigarh, Kerala …awarded the SILVER MEDAL at the Monde Selection in 2008 20 Manufacturing Business Steady cash flow generation business… Comprises bulk alcohol manufacturing and bottling for third-party IMFL brand owners Dominance in alcohol manufacturing built through continuous focus on improving quality and reducing costs Low risk segments – with reasonably assured off-take and steady growth Manufacturing operations ensure greater quality control on entire value chain and guaranteed supplies Bulk Alcohol & IMFL Franchisee Sales Trend (Rs. Mn) 2,336 2,500 2,101 2,000 1,500 1,752 1,502 1,300 1,000 500 0 FY08 FY09 FY10 FY11 FY12 ‘Cash Cow’ for supporting growth of branded IMFL business 22 Amongst the largest distillation capacity in India State-of-the-art plants at Rajasthan (Behror) & Haryana (Samalkha & Hisar) having aggregate annual distillation capacity of 84.4 mn bulk litres with multi-feedstock capability Manufacturing Facilities & Capacity Deploy zero-discharge technology – environment friendly and higher operating efficiency Ability to build technologically superior plants at a much lower cost than the industry average Strong growth expected in this segment given the macro situation vis-à-vis demand-supply gap for potable alcohol and implementation of ethanol blending requirements Capacity Ramp-up (FY10-FY13E)… 4x capacity in 4 years 84.4 mn 28.8 mn Bulk Litres (mn) Bottling (mn Cases) Samalkha, Haryana 35.0 9.6 Hisar, Haryana 14.4 4.2 Behror, Rajasthan 35.0 4.8 Unit 84.4 mn Brownfield expansion at Samalkha and Behror 120 mn Brownfield expansion at Samalkha and Behror expected to be completed by FY13 end Merger of ADL with GSL FY10 FY11 FY12 FY13E 23 Manufacturing the largest brands in the world Established relationships with leading liquor companies viz. United Spirits, Jagatjit Industries and ABD Ltd for supply of highquality bulk alcohol and bottling of their main brands Currently, bottling Officer’s Choice and Bagpiper, the largest selling whiskies in the world Third-party bottling provides for assured offtake of bulk alcohol, ensuring high level of capacity utilization Market Volumes of Franchisors in FY12 (mn cases)* Name Haryana Rajasthan United Spirits 4.3 -* Allied Blenders & Distillers 0.8 1.5 Jagatjit Industries 1.7 -* Total IMFL Industry 10.2 8.0 * Bottling relationship with USL, ABD and JIL in Haryana and only ABD in Rajasthan (data based on Globus estimates) Sticky business with limited investments and consistent margins Proxy play on IMFL industry growth; growth dependent on brands performance of customers 24 Growth Strategy Focus on balanced growth… Manufacturing Bulk Alcohol Enhance operational efficiency and capacity utilization Build exports presence IMFL Franchisee Bottling Strengthen existing alliances Add new customers Consumer IMFL Leverage existing distribution through launch of higher value-added brands Collaborate with strong international brands for premium products Expand distribution reach and consolidate regular segment IMIL Consolidate position in existing states Expand to new states … by nurturing consumer business, driven by cash flows from manufacturing 26 Shareholding and Organisation Ownership Structure Listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) Shareholding Pattern as on June 15, 2012 FIIs 1.3% Promoters 67.1% Mutual Funds 14.2% Corp Bodies 5.2% Individuals & Others 12.2% Key Institutional Holding Name # Shares % Share IDFC MF 1,820,000 7.9% SBI MF 902,890 3.9% Franklin Templeton MF 354,639 1.5% Mirae Asset India MF 188,269 0.8% India Max Investment Fund 198,728 0.9% ING India Investment Funds 88,416 0.4% 28 Board of Directors Person Particulars Mr. Gautam Premnath Khandelwal Non-Executive Chairman Over 23 years of experience in senior managerial positions, Mr. Khandelwal is on the Board of many companies such as Nagpur Power & Industries Ltd., Motwane Mfg. Co. Pvt. Ltd., Krohm Solutions Pvt. Ltd., Punjab National Bank etc. Mr. Ajay Kumar Swarup Promoter & Managing Director Over 24 years of experience in the liquor industry. Mr. Swarup promoted GSL in 1993 and prior to that co-promoted Associated Distilleries in 1983. Mr. Swarup completed his schooling from Doon School, Dehrandun; graduated in Economics from St. Stephens College, Delhi University, and is a PGDBM from IIM Kolkatta. He was President of All India Distillers’ Association during the years 1992 – 95. Mr. Manik Lal Dutta Executive Director Over 36 years of experience in alcohol industry. Mr. Dutta was earlier with UB Group as production head for North India & Nepal operation. Dr. Bhaskar Roy Director Finance & CFO Over 21 years of experience in finance and general management with companies such as Dhampur Sugar Mills Ltd and Saraya Industries Ltd. Mr. Shekhar Swarup Executive Director Over 3 years of experience, Mr. Swarup joined GSL in 2008. Mr. Swarup has graduated in Business and Management from University of Bradford, United Kingdom. Mr. Rajesh Kumar Malik Whole-Time Director Over 29 years of experience in liquor industry with firms such as Tilaknagar industries, Associated Distilleries, etc. Mr. Rameshwar Dayal Aggarwal Whole-Time Director Over 25 years of experience in liquor industry with firms such as Royal Distilleries, Som Distilleries, Oasis Distilleries, etc. 29 Board of Directors Person Particulars Mr. Joginder Singh Damija Independent Director Over 46 years of experience in various industries including liquor. Served with major spirit companies including UB Group in multiple positions and as Director and Vice chairman of SAB India. Mr. Santosh Kumar Bishwal Independent Director Extensive experience with companies such Union Carbide, UB Group in senior positions. Mr. Bishwal is a faculty at XLRI. Mr. S.L. Singh Independent Director Over 42 years experience in the Distillery, Sugar, Chemical, Pesticide and the Engineering Industry. He has worked with Jubilant Life Sciences, Jagatjit Industries, Bajaj Hindustan Ltd etc. Presently associated with the Distillery & Sugar Industry and advises Power Plants and is also an Associate Consultant with the Ethiopian Government for Ethanol. He is a Chemical Engineer from IIT Delhi. 30 Key Management Person Particulars Chalam Surampudi Business Head – Projects & Supply Chain Over 25 years of experience in managing varied businesses, from manufacturing of packaging materials to turnkey systems integration, development & supply of softwareand IT-oriented projects and IT education. Mr Surampudi has managed complex technical projects and teams of over 150 people toward strategic goals, in the process working closely with mid- and large-sized customers and suppliers. Mr Surampudi is an Electrical Engineer with a PGDBM from Indian Institute of Management, Kolkata. Sudhir Chopra CEO- IMFL Over 25 years of experience, Mr. Chopra joined GSL in 2005. Prior to that, he has worked with several companies in the liquor industry, such as John Distilleries, ABD India, USL. Mr. Chopra has a PG – Advance Marketing, PGDBA from University of Bath, United Kingdom. Paritosh Bhandari Marketing Head Over 14 years of experience in the field of marketing, branding and launching new products. Prior to joining GSL in 2011, Mr. Bhandari has worked with Modi lllva India, SAB Miller India, Levi Strauss India & Sony Electronics India. Mr. Bhandari has received coveted awards such as India Spirits Award, SAB Miller Asia Pac Award, Levi's Saddle Man Trophy etc. Mr. Bhandari is a commerce and management graduate. KP Pande Senior Vice President Over 49 years of experience in the sugar and alcohol industry, has been associated with the establishment of new distilleries. Mr. Pandey was instrumental in setting up the Hisar distillery, part of erstwhile Associated Distilleries Ltd, now merged in GSL. He is also a guest lecturer in CCSHAU University, Hisar and GJU University, Hisar regarding utilization of distillery effluent for its usage in the agriculture sector. Mr. Pandey is a BSc. graduate with DIFAT from NSI Kanpur. 31 Key Management Person Particulars Manoj Gupta GM – Finance Over 15 years of experience in in project financing, taxation, budgeting and taxation . Prior to joining Globus in 2011, Mr. Gupta has worked with several companies in the FMCG industry like Taj Milk Foods Ltd, etc. Mr. Gupta is a Chartered Accountant. Kavita Sharma GM – Human Resources Over 18 years of experience in human resources and training. Ms. Sharma joined Globus in 2011 and prior to that was working with Telco Water Technology and Akiko Sherman Infotek Ltd. Ms. Sharma is graduate from Delhi University and has a management degree in Human Resource Management. 32 Financial Overview Strong revenue and profit growth 4 year CAGR Particulars (Rs. Million) FY08 FY09 FY10 FY11 FY12 Income from Operations (Gross) 2,353 2,814 3,843 5,216 7,138 Less: Excise Duty Paid and Discount, Allowance & Returns 787 852 1,214 1,433 1,585 Total Income from Operations (Net) 1,565 1,962 2,629 3,783 5,552 37.2% EBIDTA 245 286 400 652 750 32.3% EBIDTA Margin % 15.4 14.4 15.0 17.0 13.4 - Depreciation 40 57 (73) 69 123 - Interest 11 30 14 28 48 PBT (incl. other income) 195 199 459 554 579 Tax Expenses 69 70 170 155 169 PAT 126 129 289 399 410 PAT Margin % 7.9 6.5 10.9 10.4 7.3 34.3% Earnings Per Share (in Rs.) 10.3 10.5 14.6 17.4 17.8 14.6% Note: FY11 onwards, results include financials of ADL, which was merged with GSL effective April 1, 2010 34 Amongst the lowest leverage in the industry As on March 31, 2008 As on March 31, 2009 As on March 31, 2010 As on March 31, 2011 As on March 31, 2012 Shareholders Funds 468 598 1,614 2,085 2,473 Debt 150 180 155 587 1,136 Deferred Tax 45 76 184 260 309 Total Liabilities 663 854 1,953 2,939 3,926 Net Block 362 563 894 2,195 2,795 CWIP 38 4 469 129 602 Investments 0.3 0.3 0.3 1.2 1.2 Net Current Assets 263 287 590 614 528 Total Assets 663 854 1,953 2,939 3,926 Particulars (Rs. Million) 35 The 360⁰ model ensures better return than the industry 360⁰ model ensures better utilization of capacities, translating into better than benchmark asset turnover Lower working capital requirements (due to larger proportion of IMIL business) and higher operating efficiency translate into higher ROCE Ability to build plants at lower cost making efficient use of capital Asset Turnover Ratio 4.0 3.3 2.7 3.0 2.3 2.0 40% 31.9% FY08 40% 20.9% 20% 10% 0% 0% FY09 FY10 FY10 FY12 FY11 FY12 24.3% 26.2% 21.6% 20% 10% FY08 FY09 34.9% 30% 28.9% 30% FY11 0.0 RONW (%) 44.9% 42.3% 1.9 1.0 ROCE (%) 50% 1.8 FY08 FY09 FY10 FY11 17.9% FY12 36 Investor Contact For more information about us, please visit www.globusspirits.com OR contact: Dr. Bhaskar Roy/ Ruchika Bansal Ishan Selarka / Mayur Maniyar Globus Spirits Limited Citigate Dewe Rogerson Phone: +91 11 6642 4600 Phone : +91 22 6645 1232 / 1220 Fax: +91 11 6642 4629 Fax: +91 22 6645 1213 Email: broy@globusgroup.in Email: ishan@cdr-india.com ruchika@globusgroup.in mayur@cdr-india.com 37