Richard Broome
Executive Vice President
Corporate Affairs & Communications
The Hertz Corporation
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Rich Broome is Executive Vice President, Corporate Affairs and
Communications. He is based at the Hertz’s corporate
headquarters in Naples, FL.
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As Executive Vice President, Corporate Affairs and Communications, Rich is responsible for community affairs
worldwide and corporate social responsibility. With respect to community affairs, our primary goal will be to
provide a framework for our locations to take local ownership of community and charitable activities. Rich is
also responsible for worldwide internal and external communications, including media affairs, government
relations, community relations, and corporate philanthropy.
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Since joining Hertz in 2000, Rich has made solid contributions to the executive team by helping plan and execute
a global communication strategy ensuring all employees are fully informed about the transformation underway
at Hertz, and to ensure the management team understands and can act on employee concerns. Rich continues
to successfully manage efforts to ensure our businesses receive fair treatment in legislative bodies, especially in
the U.S and Brussels. He and his team also build better awareness in the media of our story from consumer
and investor perspectives.
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Prior to joining Hertz, Rich served as Vice President, Government Relations and Communications for Selective
Insurance Group. He also served as counsel at Aetna and the Connecticut Business and Industry Association.