SUPPLIERS
Services: POS Reporting and Analytics
Trading Partners: 32 retailers and e-tailers
Industry: Performance apparel
Case Study: Under Armour
Under Armour (NYSE: UA) is a leading developer, marketer and distributor of
branded performance apparel, footwear, and accessories with annual revenues
of more than $1.8 billion. Its products are sold worldwide and worn by athletes at
all levels, from youth to professional, on playing fields around the globe.
Improving Under Armour’s Trading
Partner Relationships
RETAILERS
Using Data to Increase Sales
As the business grew, Under Armour wanted to equip its staff with solutions
designed to better understand their business and sales performance. In 2005,
Under Armour signed with SPS Commerce, then Edifice, to use its Point of
Sale (POS) reporting solution. The solution provided detailed data from the
company’s leading retail customers, allowing them to gain deeper insights into
sales information by store, style, color, and other attributes.
SUPPLIERS
3PLS
Under Armour’s sales teams used the POS data in SPS’s Advanced Retail Management solution to uncover new
opportunities and become collaborative partners with their top five retailers. The company’s sales teams analyzed
sell-through rates, sales to stock ratios, weeks of supply, average inventory turnover, as well as many other metrics.
As a result they could quickly identify where products were selling paricularly strong. Armed with this data, they then
partnered with the retailer’s buyers to improve placements and overall sales of Under Armour’s products.
“The POS solution from SPS Commerce allowed our sales staff to discover opportunities to grow our business,” said
Caryn Hall, retail planner at Under Armour. “As a result, we were able to quickly switch gears and utilize only reports
generated from SPS to monitor our sales performance.”
POS Analytics Provides More Flexibility
As the company expanded, Under Armour found they needed more robust, ad-hoc capabilities to meet their needs.
SPS’s Enterprise Analytics solution provided the answer with powerful, easy to use POS analytics. Today, more than 90
individuals in the company’s sales, product development, and planning teams use the Enterprise Analytics solution to
deliver and analyze:
• Weekly sales recap reports;
• Vendor report cards using each retailer’s metrics;
• New store sales performance; and
• Trend reports for key categories.
SPS COMMERCE, INC. | P. 612-435-9400 | 333 South 7th St., Suite 1000 Minneapolis, MN 55402 | spscommerce.com
Under Armour
“The POS solution from SPS
Commerce allowed our sales staff
to discover opportunities to grow
our business.”
- Caryn Hall, retail planner,
Under Armour
Under Armour has become a strategic partner with its retail customers by providing
recommendations that are validated by the Enterprise Analytics solution. “Buyers are
more inclined to trust and act on our recommendations when we provide the data to
support them,” said Hall.
About SPS Commerce
SPS Commerce perfects the power of your trading partner relationships with the
industry’s most broadly adopted, enterprise retail cloud services platform. As a leader
in on-demand supply chain management solutions, we provide prewired, proven
integrations and comprehensive retail performance analytics to thousands of customers
worldwide. With a singular focus on the retail marketplace, we revolutionized traditional EDI systems by developing
a platform that enables highly cost-effective and reliable trading partner collaboration. SPS Commerce has achieved
50 consecutive quarters of revenue growth and is headquartered in Minneapolis. For additional information, please
contact SPS Commerce at 866-245-8100 or visit www.spscommerce.com
SPS COMMERCE, INC. | P. 612-435-9400 | 333 South 7th St., Suite 1000 Minneapolis, MN 55402 | spscommerce.com