2016 Social Media
Image Dimensions
Cheat Sheet
Facebook
Banner & Profile Images
Banner Image Dimensions: 851x315 pixels
Profile Image Dimensions: 400x400 pixels
When you are posting an image to a Timeline,
the orientation of the image will determine
the dimensions Facebook will use to show
your image.
Square Images
Portrait Images
Square images will be resized to 400x400
pixels by Facebook. If your original image
dimensions are smaller than this, your
image may appear blurry.
When you upload a portrait image to
Facebook it will be scaled to the height of
394 pixels, with the width then being scaled
accordingly.
Landscape Images
When you upload a landscape image to Facebook,
it will be scaled to 470 pixels wide, and the height
will be scaled accordingly too.
Shared Link Images
Each time you post a link to Facebook, it pulls through a feature
image in the social card. This image pulls through at 1200x630
pixels. When post a link you have the option to select an image
pulled through by the link, or to upload your own to feature.
Twitter
Cover & Profile
Images
Cover Image:
1500x500 pixels
Profile Image:
256x256 pixels
Tweet Images
When you are posting an image in a Tweet, the image appears in the Timeline at 506x253 pixels.
LinkedIn
Cover & Profile
Images
Cover Image:
646x222 pixels
Profile Image:
400x400 pixels
LinkedIn Post Images
When you are posting an image in a
LinkedIn post it will appear at a maximum
width of 350 pixels. The height of the image,
no matter the orientation, will be scaled to
fit the new width.
Thumbnail Images
Thumbnail images for LinkedIn posts need
to be a minimum 110x180 pixels, as they
will be scaled accordingly.
Google+
Google+ Cover and
Profile Images
Cover Image:
1080x608 pixels
Profile Image:
250x250 pixels
Google+ Post Images
When you are posting an image to a Google+
page it will appear at a maximum width of 506
pixels, with the height being scaled accordingly.
YouTube
The way that the YouTube Cover image is seen varies depending on the device you are viewing
it on. The single image you upload has to cater for the various viewing platforms, so it is
important to feature important images or information at the centre.
Below is a breakdown of the key sizes that you can take into account when creating and
uploading your image.
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•
•
Overall image size 2560x1440 pixels (TV)
Desktop image (cropped) 2560x423 pixels
Text Logo & Safe Area 1546x423 pixels (this is the centre area of the image that will be
seen on every device.
Your company YouTube page should be connected to your company Google+ page, pulling the
profile image through from there.
Instagram
The standard Instagram image is 1:1 square. The following are the minimum dimensions to
ensure the best quality for each area of your profile:
•
•
•
Instagram Profile Image dimensions: 110x110 pixels
Instagram Photo Thumbnail dimensions: 161x161 pixels
Instagram Photo dimensions: 1080x1080 pixels
The default size for Instagram images is a square, but in the Instagram feed they may be any
size. It is important to note though, that while the images may be varied sizes, they will be
cropped to fit a square when viewing your profile.
For top quality images we recommending creating and uploading your images as .PNG files. If
you get stuck or would like help creating your visual strategy, please feel free to get in touch.
Quick Reference Summary:
Facebook Image Sizes
Cover photo: 815 px wide by 315 px tall
Profile image: 400 px wide by 400 px tall
Shared image: 1200 px wide by 630 px tall
LinkedIn Image Sizes
Profile image: 400 px wide by 400 px tall
Banner image: 646 px wide by 220 px tall (minimum)
Standard logo: 400 px wide by 400 pixels tall (maximum)
Twitter Image Sizes
Header photo: 1500 px wide by 500 px tall
Profile image: 400 px wide by 400 px tall
YouTube Image Sizes
Channel cover photo: 2560 px wide by 1440 px tall
Google+ Image Sizes
Profile image: 250 px wide by 250 px tall
Cover image: 1080 px wide by 608 px tall
Instagram Image Sizes
Instagram Profile Image: 110 x 110 px
Instagram Photo Thumbnail: 161 x 161 px
Instagram Photo: 1080 x 1080 px