Toulouse~Lautrec
Paris & the Moulin Rouge
PARTNERSHIP MARKETING TOOLKIT
National Gallery of Australia Exhibition Partnership
Marketing Kit
3
Introduction
4
Exhibition Overview
5
Exhibition Experiences
6
Partnership Marketing Opportunities
7Partners
8
Key Timeline and Contacts
11
Ticketing Information
12
Ticket Order Form
INTRODUCTION
The National Gallery of Australia will host Toulouse-Lautrec: Paris & the Moulin Rouge from 14
December 2012 until 2 April 2013. As part of the NGA’s comprehensive, national marketing
campaign, your business has the opportunity to join in the partnership marketing program and
leverage the benefits of this exhibition. Exhibition partnership marketing opportunities include:
• Tools to theme your own marketing efforts
• Wholesale tickets available at a 20% commission through ticket partner Ticketek
• Access to wholesale priced catalogues through the exhibition themed NGA shop
• Complimentary tickets and tours for your staff to learn about the exhibition
• Tourism media opportunities for your products that promote the exhibition
• Point of sale promotional material and support
front cover:
Henri de Toulouse-Lautrec
Queen of Pleasure [Reine de Joie]
1892, brush, spatter and transferred screen colour lithograph
National Gallery of Australia, Canberra, Purchased with the assistance of Mary Peabody 2011
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EXHIBITION PARTNERSHIP MARKETING KIT
EXHIBITION PARTNERSHIP MARKETING KIT
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EXHIBITION EXPERIENCES
Audio tours
A narrated audio tour experience is available to hire at the gallery.
Audio Tour $6
For Families
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Children’s Discovery Trail (a dedicated guide to the exhibition just for kids)
Special school holiday programs and activities
Sculpture Garden Sunday - a free family event held on 3rd March 2013
Exhibition Family Activity Room - features activities facilitated by qualified staff (suitable for children aged 3-10 years
and their families). Fun activities include drawing, drama, stories, puzzles and games related to the life and work of
the artists featured in the exhibition. Entry to the Family Activity Room is included in the ticket price.
Public Programs and Events
EXHIBITION OVERVIEW
Toulouse-Lautrec: Paris & the Moulin Rouge is the first major retrospective in Australia of the art of Henri de Toulouse
Lautrec and will include more than 100 paintings, posters, prints and drawings. Toulouse-Lautrec: Paris & the Moulin
Rouge will present spectacular images of Parisian café society, the high and low life of Bohemian Paris and famous
dance halls such as the Moulin-Rouge.
This large scale retrospective is an exceptional event in this country and due to the extremely fragile nature of many
of the works it is unlikely such an exhibition will be seen here again for many years. The National Gallery of Australia
has secured loans from 30 public and private collections from around the world, including renowned institutions
such as the Musée d’Orsay, Paris, the Metropolitan Museum of Art, New York, the Courtauld Gallery, London and the
Tate. Works will also be drawn from the National Gallery of Australia’s own collection of Toulouse-Lautrec prints and
posters; the most extensive in Australia. This once-in-a-lifetime experience will be on display in Canberra only.
Dates
14 December 2012 – 2 April 2013
Times
Gallery opening 10:00 am – 5:00 pm daily
Saturdays during the exhibition until 7.00 pm
From 18 January 2013 every Friday until 7.00 pm
Closed Christmas Day
Location
Temporary Exhibitions Gallery
National Gallery of Australia
A comprehensive range of public programs and events is being developed in conjunction with Toulouse-Lautrec. The
NGA will partner with Australian Capital Tourism again for the Enlighten Festival. A listing of all public programs will be
available on the NGA tourism portal in Mid November.
The Sculpture Garden Restaurant and Sculpture Bar
The Sculpture Garden Restaurant is now open and will be open for lunch Wednesday – Sunday throughout the
exhibition. Bookings: 02 6240 6660. Sculpture Bar, in association with Veuve Clicquot will also be held through the
exhibition on a Friday night.
NGA Cafe
Overlooking the Sculpture Garden, the café is the perfect place for visitors to unwind with a coffee, morning/afternoon
tea or a light lunch. Exhibition Shop
The NGA will create a themed exhibition shop, featuring exclusive merchandise, as well as an exquisite exhibition
catalogue. A comprehensive array of art text books and stationery will also be available, as well as a large assortment of
enticing, stylish French imported gifts, limited edition Toulouse-Lautrec posters and prints, and much more.
‘Win a Renault’ Competition
The NGA has partnered with Rolfe Renault Canberra to give all exhibition patrons the opportunity to go into the draw
to win a 2013 Renault Megane Hatch. Please note that complimentary ticket holders, hotels and tourism operators
who purchase tickets on behalf of their customers will be excluded from entering the competition. Individuals who
purchase tickets directly from hotels or tourism operators, can enter the competition at the National Gallery of Australia
at a dedicated kiosk near the entry to the exhibition from 14 December 2012 – 2 April 2013. To be considered for the
promotion, these entrants must enter the transaction number located on the bottom left hand side of their purchased
ticket. Shown as Trans. No: on the ticket.
To view the terms and conditions of the competition please go to the NGA tourism portal www.nga.gov.au/tourism
Retail Ticket Prices
Adult - $25
Children (7 – 16yr old) - $6
Children under 6 yrs free with paying adult
Family (2 adults and 2 children) - $55
Concession (Seniors Card, Student Card, State Gallery Members Card) - $20
National Gallery of Australia Member - $16
Wholesale Ticket Prices
Adult Wholesale - $20
Concession Wholesale - $16
Family Wholesale - $44
Henri de Toulouse-Lautrec The box with the golden mask [La loge au mascaron doré] detail
1893, crayon, brush, spatter colour lithograph with scraper,
National Gallery of Australia, Canberra, The Poynton Bequest 2010
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EXHIBITION PARTNERSHIP MARKETING KIT
The Sculpture Garden Restaurant
EXHIBITION PARTNERSHIP MARKETING KIT
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PARTNERS
The National Gallery of Australia would like to acknowledge the generous support of the following Partners:
EXHIBITION PARTNER:
PRINCIPAL PARTNERS:
International Exhibitions
Insurance Program
PARTNERSHIP MARKETING OPPORTUNITIES
MAJOR PARTNERS
The tourism site: www.nga.gov.au/tourism is your portal to all partnership
materials including ticket order forms, information, images, logos, promotional text
and frequently asked questions.
Wholesale tickets
Exhibition tickets are available to your business at a wholesale rate for packaging
with your own products and experiences. Tickets must be ordered directly from
Ticketek.
Complimentary tickets, tours and information for staff
MEDIA PARTNERS
Complimentary tickets will be provided to organisations that support the promotion
of Toulouse - Lautrec. These tickets are to be used for staff to gain entry to the
exhibition. A tour for staff will also take place at the start of the exhibition and an
invitation to the tour will be sent to you along with information fact sheets to be
placed at the reception of your organisation.
Point of sale promotional material and support
Posters and brochures for Toulouse - Lautrec will be available for your organisation
in mid November. Please contact Siobhan Ion - siobhan.ion@nga.gov.au with any
requirements you may have.
ACCOMMODATION PARTNER
BEVERAGE PARTNERS
Leveraging the national marketing campaign
A national, multi-faceted marketing campaign will promote the Toulouse - Lautrec
exhibition. Further information and a schedule of media placements and advertising
will be provided so you can plan your own promotional activities and leverage the
awareness created by the NGA’s activities.
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EXHIBITION PARTNERSHIP MARKETING KIT
opposite:
Henri de Toulouse-Lautrec
La Goulue at the Moulin Rouge [La Goulue entrant au Moulin Rouge] detail 1891–92, oil on cardboard, The Museum of Modern Art, New York, Gift of Mrs David M. Levy
EXHIBITION PARTNERSHIP MARKETING KIT
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TIMELINE
10 September
Initial promotional campaign commences - tickets on sale to General Public
11 September
Industry briefing event
November
Major promotional campaign commences
13 December
Official Media Preview and Exhibition Launch
14 December
Exhibition open to the public
25 December
NGA closed - Christmas Day
1-2 & 8-9 March
Australian Capital Tourism Enlighten events
1 April
Easter Monday
2 April
Final day of Toulouse-Lautrec
USEFUL CONTACTS
Partnership Marketing Program
For more information regarding cooperative marketing opportunities and support developing your partnership
promotions please contact Siobhan Ion at the National Gallery of Australia:
P: (02) 6240 6431 M: 0431 121 099 E: siobhan.ion@nga.gov.au
Ticketek
Email ticket order forms to groupbookings@ticketek.com.au OR fax to 1300 769 910
Phone 1300 364 001 for any enquiries.
NGA
General information (02) 6240 6411
General email enquiries: information@nga.gov.au
Tourist information
Canberra and Region Visitor Centre
P: 1300 554 114
www.visitcanberra.com.au
Henri de Toulouse-Lautrec
Mademoiselle Eglantine’s troupe
[La troupe de Mademoiselle Eglantine]
1896, brush, spatter and crayon colour lithograph,
National Gallery of Australia, Canberra,
The Poynton Bequest 2012
opposite:
Henri de Toulouse-Lautrec
Moulin Rouge: La Goulue
detail 1891, brush and spatter colour lithograph,
National Gallery of Australia, Canberra,
Acquired through the National Gallery of Australia Foundation
and the Poynton Bequest 2010
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EXHIBITION PARTNERSHIP MARKETING KIT
EXHIBITION PARTNERSHIP MARKETING KIT
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TICKETING INFORMATION
Weekend and Last Minute Orders
All tickets for Toulouse-Lautrec will be sold through
Ticketek. The NGA has an established Ticketek box office
at the information desk and an exhibition box office will
be set up in the level one foyer for the duration of the
exhibition.
Sat/Sun 10am – 5.00pm
Please email the completed ticket order form to
FDesk@nga.gov.au or phone through your order with
payment details to 6240 6583. Tickets can be collected by
your representative or left in the guest name at the Front
Desk on the day of the exhibition.
Timed Tickets
(does not apply to wholesale tickets)
General admission tickets will be purchased on a timed
ticket half hour session for the exhibition. Each half hour
session will have a limited number of people which
will enhance the exhibition experience for visitors and
manage any issues with long queue times. Please note
that although tickets are purchased every half hour,
visitors are not restricted by the amount of time they have
to view the exhibition.
Last minute orders and same day collection
Tickets can be collected from the Ticketek Canberra city
office (11 Akuna Street ) if prior arrangement has been
made. If you require this option please mark on your
order form or call 1300 364 001. Payment must be made
prior to tickets being issued.
Returns and Refunds
NOTE: The timed ticket process will not apply to
wholesale tickets for hotels and tour operators.
Wholesale tickets will be valid each month and will be
untimed. This is a unique selling point for your business.
•A refund will only be offered for unsold wholesale
tickets returned to Ticketek within 5 working days after
the last day of each month or 5 days after the last day
of the exhibition.
•Refunds will take 7 – 10 working days to be processed.
•Please return tickets to Ticketek Groups,
PO Box 1610, Sydney, NSW, 2001
•If payment has been made by credit card the card will
be refunded.
•Please note: Refund requests for more than 100
tickets per month will be at the discretion of the
NGA so please plan and order according to your
requirements.
Wholesale tickets Ordering Process
Terms and Conditions
Fax or email the ticket order form to Ticketek Groups in
Sydney groupbookings@ticketek.com.au
or fax to 1300 769 910.
Ticketek Groups is open Monday – Friday
rom 9am – 5.00pm AEST.
•A transaction fee of $9.95 applies for each separate
order
•Tickets are non – transferable (i.e. wholesalers must use
the month they are purchasing for and tickets cannot be
exchanged for another month)
•For orders over 500 tickets per order, please email your
request to Siobhan Ion at the NGA
siobhan.ion@nga.gov.au
•Tickets are sold by Ticketek as an agent of the “seller”
NGA. All claims are the sole responsibility of the seller
•Concessions – customers must present a valid
identification card, as proof of eligibility when requested
at the exhibition
•Lost tickets – Ticketek reserves the right to charge a
replacement fee for the replacement of lost tickets.
Ticket replacements are subject to NGA approval
•All ticket sales are subject to Ticketek’s general terms
and conditions of sale – please visit
www.ticketek.com.au for more details
Orders will be processed within 48 hours of receipt
(except weekends).
Please note that Wholesale tickets will be sold for the
month the guests are attending the exhibition i.e. Dec,
Jan, Feb, Mar or April and are untimed.
Payment and Ticket Delivery
All orders require pre–payment prior to the tickets being
issued.
Direct Debit – Please ensure you email your remittance
to groupbookings@ticketek.com.au. Tickets will be
dispatched within 48 hours of the remittance being
received.
Cheque – Cheques must be received by Ticketek Groups
or the Ticketek Canberra agency prior to tickets being
issued. Tickets will be dispatched within 48 hours of
remittance being received.
Credit Card – tickets will be dispatched within 48 hours
of being processed.
Christmas Ticket Collection
Please ensure that you plan ahead over the Christmas
New Year period. The Canberra Ticketek Office and
agency will be closed from 24 December – 7 January.
Ticketek Groups opening hours are below:
Closed: Sat 22 December to Wed 26 December
Open: Thu 27 and Fri 28 December
Closed: Sat 29 December to Tue 1 Jan
Open: Wed 2 to Fri 4 January
opposite:
Henri de Toulouse-Lautrec
Caudieux
detail 1893, brush and spatter colour lithograph
National Gallery of Australia, Canberra
The Poynton Bequest 2011
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EXHIBITION PARTNERSHIP MARKETING KIT
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Ticket Order Form
Exhibition
Toulouse-Lautrec: Paris & the Moulin Rouge
Dates
14 Dec 2012 - 2 Apr 2013
Contact Details
Organisation/Business Name
Postal Address
Contact Person
Contact Details (ph)
Email
Ticketek Account no:
Wholesale ticket prices – please complete the order form below.
Tickets will be available and valid for the following months:
December 2012, January 2013, February 2013, March 2013, April 2013
Dec 2012
No. tickets
Ticket
Jan 2013
No. tickets
Feb 2013
No. tickets
Mar 2013
No. tickets
Apr 2013
No. tickets
Total Cost
Adult - $20
$
Concession - $16
$
Family - $44
$
Transaction fee applies for each separate order
$ 9.95
TOTAL COST
$
Delivery – tick box
Regular Mail (7 - 10 working days)
Ticketek Canberra City Agency collection (Monday – Friday 9am-5pm)
PAYMENT METHOD
Credit Card
Processing fee of
1.75% applies
Visa
MasterCard
American Express
Diners Club
Card No:
Direct Debit
Please enter “Toulouse-Lautrec [company name]”.
BSB: 032007 Act No: 900462 Act Name: Ticketek Pty Ltd
Please email Groupbookings@ticketek.com.au with your remittance advice.
Cheque
Payable to Ticketek PTY LTD and post to Ticketek Groups – Toulouse – Lautrec Ticket Orders,
GPO Box 1610, Sydney, NSW 2001
TICKET ORDERS - Ticketek Groups is open Monday – Friday 9am-5.00pm AEST
Please email your ticket order forms to groupbookings@ticketek.com.au or fax to 1300 769 910.
Orders will be processed within 48 hours of receipt (except weekends). If you require urgent
collection, please place your order by phone. Phone orders can be taken by calling 1300 364
001.
PAYMENT AND TICKET DELIVERY
All orders require pre-payment prior to the tickets being issued.
Direct Debit – for faster dispatch of tickets, please ensure you email your remittance to
groupbookings@ticketek.com.au. Tickets will be dispatched within 48 hours of the remittance
being received.
Cheque – Cheques must be received by Ticketek Groups or the Ticketek Canberra agency prior to
tickets being issued. Tickets will be dispatched within 48 hours of remittance being received.
Last minute orders and same day collection – Tickets can be collected from the Ticketek
Canberra city office if prior arrangement has been made. If you require this option please mark on
your order form or call 1300 364 001. Ticketek Agency - 11 Akuna Street, Canberra.
WEEKEND AND LAST MINUTE ORDERS
Sat/Sun 10am -5.00pm
Please email this completed form to FDesk@nga.gov.au or phone through your order with
payment details to 6240 6583. Tickets can be collected by your representative or left in the guest
name at the NGA Information desk on the day of the exhibition.
TERMS AND CONDITIONS
• A transaction fee of $9.95 applies for each separate order
• Tickets are non-transferable (i.e. wholesalers must use the month they
are purchasing for and tickets cannot be exchanged for another month).
• For orders over 500 tickets per order, please email your request to
Siobhan Ion at the NGA siobhan.ion@nga.gov.au
• Tickets are sold by Ticketek as an agent of the “seller” National Gallery
of Australia. All claims are the sole responsibility of the seller.
• Concessions – customer must present a valid identification card, as
proof of eligibility when requested at the exhibition.
• Lost tickets - Ticketek reserves the right to charge a replacement fee for
the replacement of lost tickets. Ticket replacements are subject to NGA
approval.
• All ticket sales are subject to Ticketek’s general terms and conditions
of sale, which are available at http://premier.ticketek.com.au/content/
buyers/termsofsale.aspx
RETURNS AND REFUNDS
• A refund will only be offered for unsold wholesale tickets returned to
Ticketek Groups within 5 working days after the last day of each month
or 5 days after the last day of the exhibition.
• Please return tickets to Ticketek Groups, PO Box 1610, Sydney, NSW,
2001
• Refunds will take 7-10 working days to be processed.
• If payment has been made by credit card the card will be refunded.
• Please note: Refund requests for more than 100 tickets per month will
be at the discretion of the Gallery, so please plan and order according to
your requirements.
✂
Name on Card ........................................................................................ Expiry Date: _ _ / _ _ CCV: _ _ _