Digital Commons@
Loyola Marymount University
and Loyola Law School
LMU Librarian Publications
William H. Hannon Library
1-1-2012
Rubric for Assessment of Your Marketing Plan for
E-Resources
Marie R. Kennedy
Loyola Marymount University, marie.kennedy@lmu.edu
Cheryl LaGuardia
Harvard University
Repository Citation
Kennedy, Marie R. and LaGuardia, Cheryl, "Rubric for Assessment of Your Marketing Plan for E-Resources" (2012). LMU Librarian
Publications. Paper 8.
http://digitalcommons.lmu.edu/librarian_pubs/8
Recommended Citation
Kennedy, Marie R., and Cheryl LaGuardia. 2012. Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual®. Chicago:
American Library Association.
This Book is brought to you for free and open access by the William H. Hannon Library at Digital Commons@
Loyola Marymount University
and Loyola Law School. It has been accepted for inclusion in LMU Librarian Publications by an authorized administrator of Digital Commons@
Loyola Marymount University
and Loyola Law School. For more information, please contact digitalcommons@lmu.edu.
Table 5.1: Rubric for assessment of your marketing plan
Marketing cycle
component
Project description
Current market
SWOT analysis
Target market
Goal
Strategy
Action plan, timeline
Action plan, staff
Action plan, budget
Measurement
Assessment
Rationale for ranking
0:
1:
2:
3:
4:
0:
1:
2:
4:
0:
1:
2:
3:
4:
1:
2:
4:
1:
4:
1:
2:
4:
0:
1:
2:
3:
4:
0:
1:
2:
3:
4:
0:
1:
2:
3:
4:
0:
2:
4:
0:
2:
4:
0
1
2
3
4
none written
1 reason
2 reasons
3 reasons
4 reasons
didn't attempt
poor understanding
close, but needs work
accurate
didn't attempt
1 component
2 components
3 components
4 components
poor knowledge
some understanding
clear
not reasonable
achieveable
poorly chosen
could be better
well chosen
no plan
misjudged
wrong more than right
right more than wrong
mostly right
no plan
choose poorly
wrong more than right
right more than wrong
well planned
no plan
misjudged
wrong more than right
right more than wrong
accurate
didn't measure
poor measurement
good measurement
didn't assess
poor assessment
good assessment
Kennedy, Marie R., and Cheryl LaGuardia. 2012. Marketing Your Library’s Electronic Resources: A How-ToDo-It Manual® . Chicago: American Library Association. This table is from Chapter 5: Assessing your
marketing plan.