PAGE
5
PAGE
6
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Programming Calendar
DATE
JANUARY
JANUARY
JAN 15-29
JAN 16
JAN 17
JAN 20
JAN 20
JAN 21
JAN 21
JAN 22
JAN 24
JAN 25
JAN 28
JAN 28-31
JAN 30
JAN 31
FEBRUARY
FEB 1
NETWORK
ESPN DEPORTES
ABC FAMILY
ESPN 2
SOAPnet
ESPN CLASSIC
ESPN
ESPN 2
ESPN CLASSIC
ESPN
ESPN CLASSIC
ESPN CLASSIC
ESPN CLASSIC
ESPN
ESPN & ESPN2
TOON DISNEY
ESPN CLASSIC
ESPN 2
ESPN CLASSIC
EVENT
MEXICAN BASEBALL WINTER LEAGUE
WILDFIRE SEASON 2 BEGINS
TENNIS – AUSTRALIAN OPEN
THEY STARTED ON SOAPS 5
LIVE COLLEGE BASKETBALL – SETON HALL @ VILLANOVA
NBA – SAN ANTONIO SPURS vs MIAMI HEAT
FRIDAY NIGHT FIGHTS SEASON 9
RINGSIDE – FEATURING MOHAMAD ALI
COLLEGE GAMEDAY BASKETBALL CONNECTICUT @ LOUISVILLE
REEL CLASSICS – NORTH DALLAS FORTY
TOP 5 REASONS YOU CAN’T BLAME – FEATURING DAN MARINO
LIVE COLLEGE BASKETBALL – SETON HALL @ NC STATE
COLLEGE GAMEDAY BASKETBALL TEXAS @ OKLAHOMA
FEB 4
FEB 5
FEB 6
FEB 6-25
FEB 9
FEB 11
FEB 11
FEB 12
FEB 18
FEB 18
FEB 19
FEB 20
FEB 21
FEB 21
FEB 24-26
FEB 25
FEB 28
MARCH
MAR 3-20
MAR 4
MAR 6-12
MAR 6
MAR 11
MAR 12-19
MAR 18
MAR 19
MAR 25-31
APRIL
APR 28
APR 28-29
ESPN
TOON DISNEY
ESPN
ESPN 2
ESPN DEPORTES
ESPN
SOAPnet
ESPN
ESPN
ESPN
ESPN
TOON DISNEY
ESPN
ESPN DEPORTES
ESPN & ESPN 2
ESPN
ESPN CLASSIC
ABC FAMILY
ESPN, ESPN 2, ESPN DEPORTES
ESPN
ESPN
ABC FAMILY
ESPN
ESPN 2
ESPN U
ESPN
ESPN 2
ESPN U
SOAPnet
ESPN
COLLEGE GAMEDAY BASKETBALL KENTUCKY @ FLORIDA
SUPER ROBOT MONKEY BOWL
LPGA WENDY’S CHAMPIONSHIP SKINS GAME
NCAA – MEN’S RIVALRY WEEK, BRACKET BUSTER SATURDAY & JUDGEMENT WEEK
NFL SEMANAL (Preview of Superbowl XL)
COLLEGE GAMEDAY BASKETBALL STANFORD @ GONZAGA
LOVE ON THE ROCKS
AFC/NFC PRO BOWL
BRACKET BUSTER SATURDAY
COLLEGE GAMEDAY BASKETBALL LOUISVILLE @ SYRACUSE
KNIGHT SCHOOL DEBUT
POWER RANGERS MYSTIC FORCE DEBUT
PGA ACCENTURE CHAMPIONSHIPS
UEFA SOCCER PLAYOFFS BEGIN
CITGO BASSMASTER CLASSIC
COLLEGE GAMEDAY BASKETBALL KANSAS @ TEXAS
TOP 5 REASONS YOU CAN’T BLAME BOB KNIGHT FOR HIS REPEATED OUTBURST
THE CUTTING EDGE 2
WORLD BASEBALL CLASSIC COVERAGE
COLLEGE GAMEDAY BASKETBALL NORTH CAROLINA @ DUKE
NCAA – MEN’S CHAMPIONSHIP WEEK
BEAUTIFUL PEOPLE SEASON 2 BEGINS
COLLEGE GAMEDAY BASKETBALL BIG 12 TOURNAMENT
TENNIS – 2006 PACIFIC LIFE OPEN
NCAA – MEN’S WRESTLING CHAMPIONSHIP
NCAA – WOMEN’S CHAMPIONSHIP
TENNIS – NASDAQ 100 OPEN
NCAA – HOCKEY CHAMPIONSHIP
LIVE FROM DAYTIME EMMYS
NFL DRAFT COVERAGE
WINTER X GAMES TEN
A.T.O.M. (Alpha Teens On Machines) – DEBUT MONDAYS @ 9PM/ET
LIVE COLLEGE BASKETBALL – GEORGETOWN @ DePAUL
UEFA CHAMPIONS LEAGUE GAMES
SPORTS CENTURY – FEATURING TERELL OWENS
SM
Divisional Map & Contacts
NH
WA
AK
VT
ND
MT
OR
ME
MN
ID
WI
SD
WY
TX
IA
NE
NV
UT
CA
AZ
PA
IL
CO
MA
NY
KS
OK
NM
OH
IN
WV
MO
KY
VA
RI
CT
NC
TN
AR
LA
NJ
DE
MD
AL
GA
TX
HI
MAXIMIZE YOUR EFFORTS
Maximize, is a quarterly newsletter for local
ad sales affiliates. We are always looking for
your ideas and want to make this a forum to
share great local promotions, sales tips, and
success stories. Please submit your ideas to
your local representative and let us know
what we can do to help you Maximize those
opportunities.
ON D A R K B ACKGROUND
ON D A R K B ACKGROUND
For up-to-date programming information,
online promotions, formats, and research
check out our Web site at:
SC
MS
FIRST QUARTER 2006
WWW.AFFILIATE.DISNEY.ESPN.COM
FL
WESTERN DIVISION
CARIBBEAN
NORTHEASTERN DIVISION
SOUTHEASTERN DIVISION
CENTRAL DIVISION
Bristol Office
ESPN Plaza
Bristol, CT 06010
Bristol Office
ESPN Plaza
Bristol, CT 06010
Bristol Office
ESPN Plaza
Bristol, CT 06010
Pete O’Connell
Manager
pete.oconnell@disney.espn.com
(860) 766 -2261
Jessica Gugino: GA
Manager
jessica.b.gugino@disney.espn.com
(860) 766 -4641
Tony Smythe
Senior Director
tony.h.smythe@disney.espn.com
(860) 766-7434
Matt Schnaars: DC, DE, MD, NJ-S, PA, VA
Senior Account Executive
matthew.w.schnaars@disney.espn.com
(860) 766 - 7390
Ryan Keenan: AL, Carib., FL, MS, NC, SC, TN
Account Executive
ryan.p.keenan@disney.espn.com
(860) 766 - 7980
Monica Murphy: IL, IN, KY, OH, MI
Senior Account Executive
monica.murphy@disney.espn.com
(860) 766 - 3220
Trevor Tank: CT, MA, ME, NH, NJ-N,
NY, RI, VT
Senior Account Executive
trevor.w.tank@disney.espn.com
(860) 766 -9059
Jessica Mikes
Coordinator
jessica.b.mikes@disney.espn.com
(860) 766 -9188
Kara Hughs: IA, MO, MN, WI, WV
Account Executive
kara.j.hughs@disney.espn.com
(860) 766-9569
Jessica Mikes
Coordinator
jessica.b.mikes@disney.espn.com
(860) 766 - 9188
Jessica Mikes
Coordinator
jessica.b.mikes@disney.espn.com
(860) 766 - 9188
5251 DTC Parkway
One DTC, Suite 410
Greenwood Village, CO 80111
A N A D D E D - VA L U E Q U A R T E R LY N E W S L E T T E R F O R L O C A L A D S A L E S A F F I L I AT E S
Dave Munroe: CO, HI
Senior Director
david.munroe@disney.espn.com
(303) 290 -7888
Open: AZ, CA, NV
Senior Account Executive
Pam Stinson: AK, ID, KS, NE, NM, OR,
UT, WA
Account Executive
pam.stinson@disney.espn.com
(303) 290 -7893
Sarah Kaye: AR, LA, OK, MT, ND, SD, TX, WY
Account Executive
sarah.j.kaye@disney.espn.com
(303) 290 -7894
Chris Lennon
Coordinator
christopher.s.lennon@disney.espn.com
(303) 796 - 9962
SM
return service requested
ON D A R K B ACKGROUND
ON D A R K B ACKGROUND
Hit Originals Return
SPN and ESPN Deportes differ not only in the language
in which they are broadcast, but
also in their programming focus,
highlights, target audience, and
cultural perspective.
ESPN is centered on American
culture with an American perspective to sports. It focuses primarily
on America’s pastimes including
baseball, basketball, and American
football. Although this has proven
to be a great success, ESPN could
not ignore what has become a
huge demographic in the United
States: Latinos. In response,
ESPN Deportes was born! Based
upon a completely different set of
cultural perspectives and demographic, ESPN Deportes is a
unique network that presents
BC Family premiered the
second season of its highest
rated original primetime drama,
Wildfire in January. Change comes
to Kris (Genevieve Cortese) and
everyone at Raintree, but are they
E
TM
5251 DTC Parkway
Suite 410
Greenwood Village, CO 80111
The Deportes Difference
MAJOR PROFESSIONAL SPORTS
ON ESPN DEPORTES
NFL, NBA & MLB
UEFA Champions League
Dominican League Baseball
Liga Mexican del Pacifico
Boxeo de Campeones
2006 World Cup Qualifiers
Latin X Games
Pro Beach Soccer
sports from Latinos to Latinos.
ESPN Deportes understands
Latin sports fans and recognizes
Latinos love sports, but they do
so in a different way than nonLatinos. ESPN Deportes was created to deliver programming
Latino sports fans want, with a
style and passion they relate to
and appreciate. Commentators
not only speak their language,
but their lingo, and talk about the
people and issues that interest
Latino sports fans. ESPN Deportes
is not a translation of ESPN, an
adaptation of ESPN, or a watered
down version of ESPN. ESPN
Deportes is a sports network,
built from scratch, with the United
States Latino in mind and backed
by all of the ESPN brand assets.
A
ready for it? A close call puts Kris
and Wildfire in the limelight. How
will Kris adjust to fame and how will
it affect those closest to her? The
stakes are higher than ever as she
decides who to trust, who to let into
her heart and who to let go of forever.
Nobody said it was going to be easy.
Dirty tricks, old grudges and offers
too good to refuse set the stage for
change at Raintree.
The second season returns with 13
new episodes, Monday’s 8-9PM ET/PT.
Season 1 of Wildfire averaged a
1.6HH rating and over 1.9 million
total viewers each week.
Beginning March 6th (exact
time TBD) Beautiful People
returns with all new episodes.
Sophie, Lynn (Daphne Zuniga)
and Karen return, and continue to
chase their dreams in New York
City. Along the way a single mother and her two daughters will
come face to face with challenges
living in a big city. Situations,
society and people will test them
in every way. If they stick together,
the three of them just might
teach New York a thing or
two…like what it really means to
be “Beautiful People.”
Season 1 of Beautiful People
averaged a 1.0HH rating for the
first 8 episodes of the season.
Both series have rated extremely
well with young adults. (W18-34 &
F12-34) Take advantage of these
great original series targeting this
key demographic and increase your
ABC Family bottom line.
Source: Nielsen
Media Research
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ESPN Networks
Also in February, expect to see
several ESPN Original Entertainment programs leading up to
Superbowl XL on February 5.
In addition, join ESPN in sunny
Honolulu for the AFC/ NFC Pro
Bowl February 12.
Knight School, ESPN’s new
original series, debuts February 19,
featuring legendary coach Bob
Knight giving 16 non-scholarship
basketball players the opportunity
for a position on the Texas Tech
Division 1 NCAA team.
March highlights
include NCAA
Men’s Basketball
Championship Week
starting March 6-12th.
Exclusive
coverage of
the NCAA
Women’s
championship
begins Sunday,
March 19. Also
expect to see
MLB Spring Training and several
World Baseball Classic games
this quarter.
As a heads up, the NFL Draft
and additional Draft programming will air April 28 and 29.
ESPN2
ESPN2 serves tennis with
exclusive coverage of the
Australian Open starting
January 15 with nearly 90 hours
of programming.
The NBA and college basketball
continue with coverage of more
than 60 games between ESPN
and ESPN2.
Friday Night Fights bobs and
weaves its way into its 9th season
beginning January 20.
ESPN2 also brings you coverage
in February of college basketball’s
Rivalry Week, Bracket Buster
Saturday, and Judgment Week,
February 6 through the 25th.
Also, catch USA men’s soccer,
UEFA Champions League games,
and World Baseball
Classic games
beginning in
February.
Disney Networks
ESPN
CLASSIC
ESPN Classic
begins the New
Year with a number of
original programs. Reel Classics
showcases classic sports movies
in January such as Raging Bull
and Heaven Can Wait.
Leading up to Super Bowl XL,
“Top 5 Reasons You Can’t Blame”
features Dan Marino and former
Buffalo Bills place kicker Scott
Norwood, airing January 24 and 31.
“Ringside”, hosted by Brian
Kenny and boxing historian/analyst
Bert Randolph Sugar, will air a 6
hour episode on Muhammad Ali.
The show will debut January 21 and
will include detailed analysis and
perspective using original footage
and interviews.
February starts strong with
“Sports Century” featuring Terrell
Owens Wednesday February 1.
Don’t forget to watch Live NCAA
basketball on Classic starting in
January featuring games from the
Big East, ACC and the MEAC
Conference Championship.
ESPNNEWS
ESPNNEWS continues to be
the source for the latest sporting
news and updates on TV. The Pulse,
airs Saturdays from 1-4PM ET and
gives sports fans the opportunity
to interact with the anchors over
different sports topics.
The Hot List, a 3 hour news
program, covers all of the
day’s ‘hottest’ sporting news
and prepares viewers for the
night ahead with interviews
and previews.
Around the Horn and
Pardon the Interruption
continue to inform and
entertain viewers with
the latest hot topics
and controversies, airing one hour after its
prime time post from
5-6PM ET on ESPN.
ESPN DEPORTES
ESPN Deportes debuts January
with Mexican Baseball Winter
League. Overall, ESPN Deportes
will offer 16 live playoff games in
January. ESPN Deportes will also
simulcast NBA games with ESPN
and ESPN 2, offering 11 games in
January and 9 in February.
NFL Semanal will air a
Superbowl XL special February 9,
approaching the big game.
A B C F A M I LY
Coming this March is the ABC
Family Original Movie The Cutting
Edge 2; the story of a figure skater
(Kristy Carlson Romano) who
decides to skate doubles after an
injury, in hopes of making it to the
Olympics. When her skating partner
(Ross Thomas) is not exactly what
she’s expecting, she will have to
dig deep to see if she has what it
takes to get the gold.
Look for these new additions
to the ABC Family Original Series
line-up in the coming months:
UEFA soccer playoffs will also
air on ESPN Deportes, beginning
February 21, airing 8 games total.
You can also catch Dutch soccer
every Sunday in February at 12PM ET.
ESPN U
ESPN U, the 24 hour college
sports network, will offer a slew
of programming this quarter.
The network will broadcast hockey
Rich Clarkson & Associates/NCAA Photos
ESPN
To kick off the 1st quarter of
2006, ESPN brings you continued
coverage of the NBA and NCAA
basketball as well as the much
anticipated Winter X Games Ten,
telecast live from Buttermilk
Mountain in Aspen, CO beginning
Saturday January 28.
Coverage of the new PGA Tour
tees off with coverage of the
Accenture Championships February
21 on ESPN. LPGA coverage debuts
February 6 with the Wendy’s
Championship Skins Game.
3
games every Saturday in January
and televise live NCAA basketball
throughout the
month leading up
to Championship
Week in March.
In addition,
ESPN U will broadcast the NCAA
men’s wrestling championship
March 18 and air the NCAA
women’s basketball championship
March 19, along with ESPN and
ESPN2. In addition, the Frozen
Four NCAA hockey championship
will be broadcast in early April.
Falcon Beach, a one-hour drama
about a group of young adults
summering in a fictional resort town
on the edge of Lake Winnipeg, an
incredible setting of white sand
beach, warm inviting waters, and a
main drag abuzz with the rhythm
of summer visitors (tentatively
June 6); Balancing Act, about a
young cop who moves his family
Kyle XY
PAGE
4
Research & Upcoming Promotions
back to the inner-city neighborhood
where he was raised, in hopes of
making a difference (tentatively
June 28); and Kyle XY, the story of
a mysterious boy who is born into
the world at the age of 16, and
proceeds to change the lives of
his adopted family and
others around
him (tentatively
July 17).
SOAPnet
Roll out the
red carpet, this April
when SOAPnet comes
to you Live from the
Daytime Emmys.
SOAPnet has all the red
carpet drama, plus the
latest lowdown on your
hottest soap stars, live
from the red carpet
April 28.
It’s back! I Wanna
Be a Soap Star returns
for Season 3. The series
chronicles 12 aspiring
actors who live full-time
on the set of an actual soap
opera. The cameras roll 24/7,
capturing every victory,
tear, betrayal and
tantrum as the
contestants work
towards their
dream of becoming
a soap star. Catch
all the drama
beginning
in June.
TOON DISNEY
New to Toon Disney, A.T.O.M.!
A.T.O.M. (Alpha Teens On Machines)
have been recruited by industrialist
Mr. Lee, and are equipped with the
coolest gear and vehicles imaginable.
With exceptional physical skills,
they are a talented
team of test pilot
rebels up for any
challenge, as long as
it’s extreme and they
get to do things their
way (Mondays @
9PM ET/PT, starting
January 30). Also
new to the Toon Disney line-up,
Power Rangers Mystic Force; banished to an underground world for
years, and now more powerful
than ever, those who practice dark
magic have broken free from their
underground world to take over
Earth. The only hope for survival
lies in the ancient legend of
five mystic warriors who
will learn the ways
of magic to
battle the
Balancing Act from ABC Family
approaching darkness. These warriors are the Power Rangers Mystic
Force (premieres February 20).
Don’t miss all new episodes
of the Jetix series Get Ed; Ed and
his four best friends are a team
of street-smart couriers for Dojo
Deliveries in the futuristic world of
Progress City. Racing to deliver a
variety of mysterious packages while
trying to bring down the evil Mr.
Bedlam, could get a kid down, but
not this genetically engineered
teen — he’s having too much fun
(Mondays @ 7:30PM ET/PT).
Also look for new episodes
of the original Jetix series
Super Robot Monkey Team
Hyperforce Go! This sci-fi
anime adventure centers on
a young teen named Chiro
who, with the help of five
high-tech cyborg monkeys,
transforms into the brave fighter,
bold leader and great hero he always
wanted to be (Mondays @ 8:30PM
ET/PT). Put the “Super” back in Super
Bowl with the Super Robot Monkey
Bowl, a marathon of monkeying
around, with all your favorite Super
Robot Monkey Team Hyperforce Go!
episodes
February
5th.
The Spending Power
of Women
ome interesting information
has come to light recently
concerning women and spending
on electronic gear. According to
research from the Consumer
Electronics Association (CEA)
women spent $55 billion of the
$96 billion spent on tech products last year. Women also control 85 percent of household
income in the U.S., which adds
up to almost $3.5 trillion in
annual spending, according to
American Demographics.
CEA launched a “Technology
is a Girls Best Friend” program
in 2002 and found
through the inaugural
study that women
said they would
rather have an HDTV
than a 1-carat diamond ring. A very
significant statement,
plus a compelling
story for SOAPnet
advertising sales.
S
SOAPnet tied as the #10
ranked basic cable network with
Women 18-49 (0.5) in prime,
making this the fifth consecutive
year that SOAPnet finished in the
top 10. Now in nearly 47 million
homes, SOAPnet is up +19% in
distribution, making
it the #1 cable
network in
year-to-year
growth.
Source: Nielsen
Media Research (2005:
12/27/04 – 12/18/05 vs.
2004: 12/29/03 –
12/26/04). Nielsen year concludes 12/25/05.
First Quarter Promotions
SOAPnet
Looking for a creative way for
your advertisers to reach women?
SOAPnet Beauty Lounge is an
easy-to-execute event in a box that
can be executed
at a local
advertiser or
on your own
when hosting a client party. Beauty
Lounge parties are simple, branded
events that create a soapy environment with a compelling activity that
caters to SOAPnet’s core viewer…women. The SOAPnet Beauty
Lounge features express manicures and premium giveaways that
only SOAPnet can deliver. Contact
your Disney and ESPN Media
Networks representative for
more details.
NBA
The ESPN
Fantasy Camp promotion is the
perfect promotion for you to
reach Men 18-34. This unique
opportunity gives you the chance
From the Desk of… Jessica Gugino
MAKING THE MOST OF YOUR
NETWORK TRAININGS
n an effort to make our Disney
and ESPN Media Network
trainings more meaningful to your
specific market and to fully benefit
your sales team, we felt that it’d
be helpful to provide a check list of
questions and thoughts that you
may want discuss with your DEMN
representative prior to their arrival.
The more information you can
provide us, the better our trainings
can be for you! Happy selling!
I
PREPARATION
• How many total people will be
in the training?
• Will a projector and speakers
be provided or should we
bring ours?
• When was your last training
with us?
• Would you prefer for us to bring
small goodies for all or a few
larger items as part of a trivia for
winners at the end? A combo
of both?
to partner with ESPN and the NBA/
WNBA. Run this promotion in
your market and award a Sony
Playstation Portable, with a fully
customized NBA on ESPN skin.
Log on to http://fantasycamppsp.espn.com
for details.
WINTER X GAMES
Looking for something outdoor
oriented for 1st Quarter. There is
still time to sign up for the Winter
X games promotion. Winter X Ten
hits the slopes Jan 28-Jan 31st,
2006. Markets who run this
promotion receive a
custom designed
ESPN X games
exclusive snowboard. Prizing is to
be used as a client incentive,
an internal incentive, or as self
promotion. Check out http://
winterxgamesnowboard.espn.com.
Tune in cross channel schedule
runs January 17-February 3, 2006.
Don’t delay!
MANAGER
SOUTHERN DIVISION
TIME
• How much total time do we
have to present and does this
include Q&A?
• Do we have time for trivia
questions and prizes or should
we stick to goodies for all
passed out in the beginning?
• Will the promotions manager/
coordinator, sales managers,
VP/GMs be available before or
after to spend time with us on
separate issues?
CONTENT
• Which network(s) do you truly
need us to spend the most
time on for training?
• Does your sales team sell on
ratings and if so, should we
include as much local research
as possible?
• Should we mention anything
about our promotions during
the training?
• Are there specific new initiatives
that you'd like us to briefly
mention or address?