.
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
THE FACTS
2 billion women
menstruate EVERY month
(3,500 days over a
lifetime).
100+ million women in
the U.S. experience
feminine issues every
month. .
A single woman discards up
to 17,000 tampons/pads in
her lifetime.
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
THE PROBLEM
Every month, women go
through anxiety and often
pain from menstrual
issues. 80% of American women
have a leak or worry
every single month. Currently, no fashionable, sustainable
solution exists to
effectively control leaking,
staining or cramping. .
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
WE HAVE THE SOLUTION.
✤
✤
✤
✤
THINX is the first fashionable, high-tech underwear for every
day they are needed, ie. that time of the month, pre/post
pregnancy, light incontinence, ovulation days, etc. New patent-pending design with multi-layered, treated fabrics
to prevent leaks and stains. Also anti-microbial, moisture
wicking, breathable and washable.
Product engineered to meet the needs & desires of a modern
woman. Highly fashionable underwear that competes with top
designers. Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
OUR GOAL
.
.
.
THINX IS THE NEW SPANX: every woman's trusted
choice for when she needs it (ie., 33-84 days per year)
for leak/stain resistant security, protection, comfort
and relief.
THINX is where FASHION + TECHNOLOGY
SYNCHRONIZE.
BE KNOWN AS A LEADER IN FEMALE INNOVATION:
Provide products to girls & women that meet their
contemporary needs w cutting-edge solutions.
!
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
THE MARKET
•  Women spent $14
billion in undergarment
purchases in 2011.
•  Feminine product sales
are on track to surpass
$15.3 billion in revenue
by 2015.
•  There has been zero
technological
innovation in the
undergarment/feminine
hygiene space.
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
WE CREATED TOP DESIGNS
WWW.SHETHINX.COM
The First line of THINX has four distinct styles (plus thong). More
styles and functionality to come as product develops. Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
WE ARE PATENT-PENDING
Quad-Dry Breathe-TECH!
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
THINX PRODUCTS ✤
11-14 year olds: THINX STARTER KITS
✤
15 -18 year olds: TEEN THINX TRIOS
✤
19 - 22 year olds: COLLEGE THINX PACK
(branded with college emblem)
✤
23 - 50 year olds: THINX TRIPLE PACK
✤
Athletes, outdoor, yoga enthusiasts: SPORTY THINX PACK
✤
THINX sheets/sleepwear, bras, feminine products, etc. Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
HIGH END PACKAGE DESIGN
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
PROOF OF CONCEPT
✤
✤
✤
Successfully funded 2
crowdfunding campaigns.
Sold pre-orders of close to
$100K in less than 60 days
without any customer ever
seeing the product. Placing 1st in the Daily
Grommet Challenge, beating
out 165 teams around the
country, and where we will
launch on their $50million
site. Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
MAJOR PRESS COVERAGE
ETC.!
!
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
MANUFACTURING IN PLACE
•  Manufacturing partnership
with seasoned apparel liaison
Anders His – half-Chinese,
half-American (perfectly
fluent in both languages,
Yale graduate and resident of
main manufacturing hub of
Guanzhou, China.) He will be
handling QC as well. •  We have visited the
manufacturing facilities in
China and approve quality.
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
GLOBAL DISTRIBUTION
•  Distributors across 30 countries already
reached out to us about selling our product. •  Canada, South America, Middle East,
Scandinavia, Europe, Africa, etc. are already in
contact with our sales rep. We have a US Sales
rep with access to over 100 doors across the
United States. Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
ZAPPOS.COM, FAB.COM, TOMS.COM, THEGROMMET.COM
ON BOARD
•  Four largest online retailers have already
agreed to carry our products. Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
THINX WON TRIBECA FILM FESTIVAL’S “DISRUPTIVE INNOVATION AWARD”
Other Recipients
Include:!
•  Jack Dorsey (Founder of
The Square, Twitter)!
•  Blake Mycoskie (Founder
of Toms Shoes)!
•  Charles Adler (cofounder of Kickstarter) !
•  Psy (Gangam Style)!
•  Hamdi Ulukaya (founder
of Chobani yogurt)!
•  Rus Yusupov (founder of
Vine)!
•  Aaron Peckham (founder
of Urban Dictionary)!
!
!
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
LARGER MISSION
We love traveling. While on our trip
to Africa, we met a young girl
named Ahmale on a weekday. We
asked her:
“Why aren’t you in school?” She replied “It’s my week of
shame.” We discovered that girls miss up to
1 week of school because of their
periods and use unimaginable
things like sticks, leaves, old dirty
rags to manage their periods and it
doesn’t work. Almost 100 million
girls around the world drop out of
school because of it. Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
WORLD PROBLEM
✤
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There is little to no access to
menstruration management
products in the developing
world.
Many girls experience health
problems, and/or get
pregnant early to not have to
deal with periods.
Disposable products are
environmentally challenging
and there are no sanitation
services to manage
disposables.
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
GIVEBACK MISSION:
THINX & AFRIpads
.
We partered up with AFRIpads
(www.AFRIpads.com) who produce
washable, reusable cloth pads to girls in
developing countries. For every THINX bought in a developed
country, we fund the production of seven
AFRIpads for a woman in need, creating
jobs and keeping girls in school. BUY 1 = FUND 7.
Competitive Analysis
Are They...!
SimpleNecessities!
Dear Kates!
Remii!
LunaPanties!
THINX!
x!
Leak Proof!
Stain Free!
x!
x!
Moisture-Wicking!
x!
x!
Anti-Microbial!
!
x!
x!
Fashion-Forward!
x!
Socially
Conscious!
Reusable!
x!
x!
x!
x!
x!
x!
x!
x!
High Quality!
Comfortable!
x!
x!
x!
Patented/PatentPending!
Environmentally
Sustainable!
Has Strong
Existing
Distribution !
x!
x!
x!
x!
x!
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
THINX PRODUCT STRATEGY
Earned Media for
Giveback Mission
START: First Run
Production/
Patenting/
Packaging/Web and
E-commerce/
Launch Kickstarter
Celebrity
Endorsement
Media/Viral
Campaign
Monthly
THINX Club
Launch of
incontinence
line
Campus THINX
Messengers
Matching
Bras
Washing Kits
Yogapants/
Bikeshorts
Worlwide Giveback w/
AFRIpads
Existing
Relationships with
large retailers
(Nordstrom) /Meet w/
New Buyers
Trade Shows Insertable
pads
Feminine
Products
More Designer
Styles
Men’s Line
(Leak/Stain
Resistant, etc.)
Manufacturing
Retail
Distribution/Web
Sales
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
MORE PRODUCTS for 1 for 7 MISSION
.
.
.
As THINX grows, we will produce undergarments
for everyday use.
The product offering will expand to include
everyday sexy underwear, matching bras, etc.,
all with the 1 for 7 mission in mind. Once THINX captures market share, using
similar technology as THINX, a new line of
patented, fashionable mens wear and then
incontinence underwear will launch. More than
30 million American adults have incontinence,
with $900/year spent on disposable underwear
or pads for this problem. Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
SCALABILITY
✤
•
•
Revenue streams will include the sale of THINX initially through e-commerce,
as well as wholesale to retail chains. Price points range from $28-$59/pair
retail and $14-$29/pair wholesale. Will also license out technology.
Relationships we have and will develop include:
THINX will eventually introduce additional products such as insertable pads,
revolutionary feminine hygiene products (already in works), active-wear,
laundry bags/pre-wash bins, swimwear. As off-shoots - incontinence
products, post pregnancy products and mens underwear.
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
OUR PROVEN TRACK RECORD
MIKI AGRAWAL - CMO
FO R EWO R D BY TO N Y H S I E H , C EO O F ZA P P OS.CO M
A N D AU T H O R O F D E L I V E R I N G H A P P I N ESS
DO
COOL
SH*T
(
QUIT YOUR DAY JOB,
)
START YOUR OWN BUSINESS,
& LIVE HAPPILY EVER AFTER
M I K I A G R AWA L
Analyst!
ANTONIA DUNBAR - COO
Founder/CEO!
Author!
Co-Founder!
Director of Marketing and Sales!
Public Relations/Marketing
Executive!
RADHA AGRAWAL - BIZ DEV
Northwestern!
Founder!
Analyst!
Co-Founder, !
Executive Producer!
!
Founder/CEO!
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
CALL TO ACTION
$375,000 in funding sought:
•  Production costs for year 1 = $150,000
•  Patent finalization/defense = $9,000
•  Marketing/PR/Website/E-commerce =
$3,000/month or $36,000/year
•  Events/travel/tradeshows = $30,000/year
•  Salaries for 2 partners and 2 key
employee for 12 months = $150,000
Copyright 2013 Prance Wear LLC/THINX All Rights Reserved.!
THANK
YOU. SHETHINX.COM miki@shethinx.com antonia@shethinx.com
CONFIDENTIAL ALL RIGHTS RESERVED 2012