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CONNECTICUT Magazine® is a trusted brand with a mission to excite, empower and
inspire readers to explore their state. Our editorial environment is designed to inform and
enlighten our exclusive audience about living with “CONNECTICUT” style.
Our readers experience the Best of Connecticut® every time they pick up the magazine.
TICUT 27
2 CONNEC
January 201
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audience
The CONNECTICUT Magazine audience is more than a group of numbers
representing age, gender, and income. They are consumers active in
their communities – a passionate audience motivated to spend time and
money on dining out, culture & entertainment, travel, home & garden,
health, education, fashion, fitness and beauty.
Successful businesses know that CONNECTICUT Magazine connects
with an audience that makes up the state’s educated and affluent core
of consumers. We are not just Fairfield, Litchfield, New Haven, Hartford,
Middlesex, Tolland, Windham or New London County - we are the best of
each of those counties - we are Connecticut.
shion
Spring Fa
CoCon
Good Ne
The Media Audit, Fall 2009/Spring 2010 | Omniture SiteCatalyst, March 1, 2011 - March 31, 2012
They are a sophisticated audience looking for the guide to the good
life in their state. CONNECTICUT Magazine serves as that guide, having
become a trusted, credible resource in it’s forty year history.
CHoCo
Grants
It’s the magazine and website more than 400,000
consumers count on; it’s the one they live by.
Carro
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PAID AND CONTROLLED CIRCULATION
CONNECTICUT Magazine’s circulation is bigger than all local and most
national magazines including Time, Food & Wine, Travel & Leisure, Archi1
tectural Digest, Cosmopolitan, and a whole lot more !
No magazine in the state delivers Connecticut better!
Subscribers: 74,428 households welcome CONNECTICUT into their homes
every month via their paid annual subscription.
2
Controlled: 7,388 Geographically Targeted Public Places
Distributed to doctor, dentist and attorney offices. Benefit: High reader
totals per copy.
2
2 CO
April 201
T 67
NNECTICU
Single Copy: 4,045 Newsstand
On sale at prominent retail locations throughout the state including:
•Supermarket Checkout (Stop & Shop, Big Y, ShopRite)
•Drugstores (CVS, Walgreens, Rite-Aid)
•Booksellers (Barnes & Noble, Waldenbooks)
Paid Hotel & Corporate Subscriptions: 604
Leading hotels and local corporations purchase subscriptions as a valued
in-room guest amenity or employee appreciation gift.
Bonus Distribution: Major shows and events (see back page for shows
currently scheduled).
1
2
Latest ABC/CVC
CVC April 1, 2010 - March 31, 2011
captivate them
website
connecticutmag.com
◾◾ 137,000 Page Views per month
◾◾ 38,600 Unique Visitors per month
Source: Omniture SiteCatalyst, January 1 - March 31, 2012
CONNECTICUT Magazine’s website is the go-to resource for
restaurant guides and reviews, things to do, top docs, town
rankings, the Best of Connecticut, and more! Advertising partners
have a unique opportunity to reach a broader audience and
generate additional impressions with our unique connection to
more eyes - more business.
You can captivate this audience with all the social networking
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and Display Advertising on National Sites offer you a wide range of
interactive marketing tools to drive traffic to your website, products
and services.
engage Them
Our audience is deeply engaged with CONNECTICUT Magazine - both its editorial and advertising content. You can tell from a quick look at our most recent subscriber statistics that we
deliver an audience that is good for business.
Magazine readership studies prove that readers who love their magazines and invest time with
the editorial also pay more attention to – even welcome magazine advertising.
Actions taken by subscribers as a result of reading CONNECTICUT:
66.5% dined in a specific restaurant.
54.5% discussed something read.
43.5% saved an issue for future reference.
48.6% passed magazine along to a friend.
33.8% used travel info for vacations, weekend or day trips.
34.4% shopped in a store
24.1% attended an event
Source: Ipsos Mendelssohn Research Inc., “Connecticut Magazine Subscriber Study,” December 2010
great impressions
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impressions with valuable and highly targeted audiences. Ask us how we can help your business
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Exclusive local magazine sponsor to*:
The Connecticut Bride Expo
New Haven Open at Yale
Connecticut International Auto Show
*Listed events are those currently confirmed. Connecticut Magazine enjoys extensive opportunities as a
significant media partner to statewide events year-round.
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Connecticut
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