Innovative Products & Services
Advocate of Corporate Social Responsibility
Philam Life offers an extensive line of innovative products that provides solutions to
various financial needs including life protection, health insurance, savings, education,
retirement, investment, group life and credit life insurance. Among its best sellers and
innovative products offerings are:
Philam Life fulfills its corporate social responsibility
through Philam Foundation. Established in 1997,
Philam Foundation envisions an educated nation
empowered for the future. Towards this end, the
Foundation mobilizes the resources of member
companies (Integra Business Processing Solutions,
Inc., BPI-Philam Life Assurance Corporation, Philam
Asset Management, Inc., Philam Properties Corporation, and Philam Insurance Agency
and Call Center Services, Inc.) to provide real and enhanced education for the Filipino
youth, for better health, financial literacy, and sustainable environment.
o Life Save – a 10-year comprehensive protection plan that pays the entire amount of
life insurance coverage if the insured is diagnosed with critical illness, terminal illness,
or disability. It also has a "no claim" feature that returns 50% of all payments made
after 10 years if there are no claims for the benefits above.
o Life Save Plus - a comprehensive life, health, and savings plan-in-one with 100%
cash back benefit. It provides lifetime protection, savings for retirement plus health and
accident fund during the client's prime working years. It also returns all premiums paid
after 20 years and still provides continuous coverage.
o Bright Future Plus – an education and life insurance plan-in-one that guarantees a
child’s college education by providing increasing semestral benefits and life insurance
protection.
o Health 100 – the country’s first health insurance product with a comprehensive range
of living benefits up to age 100.
o Vanguard 100 – a limited-pay, customizable, whole-life protection plan that provides
coverage until the age of 100.
o Abundance Plus – a unique investment product that provides capital returns and
insurance coverage, which can be increased anytime.
o Build and Protect – a savings and life insurance plan-in-one that offers affordable
premiums, short payment period, and early maturity at 15 years while providing life
insurance coverage.
o Group Cancer Life Insurance program – an added inclusion to the existing HMO
insurance coverage packages offered by employer-sponsored HMOs, making cancer
protection more accessible and affordable to the average working Filipino. This is
available through partner HMOs - Intellicare, Maxicare, Philcare, and Valucare.
o Growth Invest - a six-year peso investment and life insurance plan-in-one that allows
one to invest in the growth of four growth sectors: agribusiness, energy, China equities
and gold mining. (tranche, limited offer only)
o Asia's Best - a six-year dollar investment and life plan-in-one that allows one to
participate in the monthly performance of China and India Equity Indices and provides
investment protection of at least 80% of initial investment. (tranche, limited offer only)
This 2011, Philam Foundation focuses its programs on health and education. It has
embarked on a project called “Philam Paaralan,” which seeks to improve the quality of
education in the Philippines through the construction of classrooms in underprivileged
communities including typhoon-devastated provinces. Eight classrooms with restrooms
were constructed in the initial phase of the project, which benefitted four schools in
Isabela province. Health and hygiene modules will also be incorporated into the over-all
program.
Philam Foundation has also partnered with the Philippine Red Cross in conducting a
regular blood donation program at the Philam Life head office and select branch offices.
By mobilizing its employees, agents, and the general public, Philam Life helps ensure
regular blood supply for Red Cross.
A Member of the AIA Group
Philam Life is a member of the AIA Group Limited, the largest
independent publicly listed pan-Asian life insurance group in
the world. The AIA Group has wholly-owned main operating
subsidiaries or branches in 14 markets in Asia Pacific - Hong
Kong, Thailand, Singapore, Malaysia, China, Korea, Philippines,
Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau and
Brunei and a 26% joint venture shareholding in India.
Power of Insurance
Philam Life has launched its “Power of Insurance” multi-media advertising campaign
which aims to make insurance more urgent and real. It uses real stories from policyholders
and beneficiaries. The campaign emphasizes the importance of planning ahead and
dramatizes how Philam Life can help people plan for their future. Through the line, “Anong
plano mo? Usap tayo." (What's your plan? Let's talk.), Philam Life aims to move Filipinos
to act now to achieve their dreams.
Power it Up!
Philam Life has embarked on the “Power it Up!” transformation program, which empowers
employees to be more proactive, more innovative, more creative, and to take ownership
of the changes they want to see. It seeks to transform Philam Life into a more vibrant
and dynamic organization in the following key areas: Engagement Activities, Systems
and Facilities, Rewards and Benefits, and Organizational Behavior/Development. From
an organizational transformation program, Power it Up! has evolved to include business
transformation. Power it Up! now defines an empowered culture, lifestyle, battle cry, and
a new way of doing business in Philam Life.
Strategy for the Future
Philam Life has laid out strategies to ensure the company’s growth and competitiveness
in today’s challenging business environment. These include continuously building a
premiere agency force by recruiting dynamic agents /leaders and improving productivity,
growing bancassurance, driving protection products, and focusing on key customer
segments such as Overseas Filipino Workers, High Net Worth/Chinese, Corporate
Solutions/Worksite, and self-employed professionals.
Company Profile
The business that is now AIA was first established in Shanghai over 90 years ago. It is
a market leader in the Asia Pacific region (ex-Japan) based on life insurance premiums
and holds leading positions across the majority of its markets. It has total assets of
US$115,782 million as of 31 May 2011.
AIA meets the savings and protection needs of individuals by offering a comprehensive
suite of products and services including retirement planning, life insurance and accident
and health insurance. The Group also provides employee benefits, credit life and pension
services to corporate clients. Through an extensive network of agents and employees
across Asia Pacific, AIA serves the holders of over 23 million individual policies and over
10 million participating members of group schemes.
AIA is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the
stock code ‘1299’ with American Depositary Receipts (Level 1) being traded on the overthe-counter market (ticker symbol: “AAGIY”).
The Philippine American Life and General Insurance Company
Philam Life Building, United Nations Avenue
Ermita, Manila 1000
Tel: (632) 528-2000
www.philamlife.com
PHILAMLIFE.COM
Anong Plano Mo? Usap Tayo.
Top Life Insurance Company in the Philippines
The Philippine American Life and General
Insurance Company is the largest life
insurance company in the Philippines and
the market leader for over 60 years.
Historical Highlights
1947 C.V. Starr and Earl
2000 Philam Life
Carroll establish Philam Life
as a domestically-incorporated
insurer.
Philam Life ranks first among life insurance
companies in the Philippines in terms of Total
Premium Income, Investment Income, Paidup Capital, Net Worth, and Total Assets.*
1993 Former Central
1991-1992 Philam Life
Bank Governor Jose L.
Cuisia, Jr. assumes the
presidency of Philam
Life.
is conferred the Asian
Management Awards for
General Management
and Financial
Management.
1949 Philam Life becomes
the number one life insurance
company in the Philippines in
terms of premium income.
Tower, one of the
country’s tallest and
most technologically
advanced buildings
is inaugurated,
establishing Philam
Life’s presence in
the Makati central
business district.
2004 to 2009 Philam
Life becomes the first
financial institution in Asia
to receive six consecutive
Platinum Trusted Brand
awards from Reader’s
Digest Asia.
2010 Philam Life partners with
Bank of the Philippine Islands
(BPI) to form its bancassurance
arm, BPI Philam Life Assurance
Corporation (BPI-Philam)
Philam Life launches "The Power of Insurance"
multi-media advertising campaign to make
insurance more real and relevant.
The Philam Life Main Office on United Nations Avenue
Ermita, Manila
Long Heritage and Trusted Brand Name
C.V. Starr (left) and Earl Carroll in the late
1940’s when Philam Life was then known as
“United States Life Insurance Company in
the Philippines.”
Philam Life has a long history in the Philippines.
It was established on June 21, 1947 by Cornelius
Vander Starr with Earl Carroll as founding president.
With a firm resolve to help Filipinos recover from the
ravages of World War II, Mr. Carroll envisioned “to
have a Philam Life policy in every Filipino home.”
This has become the driving force behind the
dynamic growth of Philam Life.
The "Philam Life" brand is the most recognized
life insurance brand in the local insurance market
with total awareness rate of 97% and top of mind
awareness rate of 47%. Philam Life also ranks first in consumer "consideration" (61%)
and "preference" (37%).**
Through the years, Philam Life has earned the trust and loyalty of its customers
because of its ability to deliver on its promises from generation to generation. Philam
Life registers significant image strength in the top two important factors in choosing
life insurance: a) trustworthy and reliable (62%) and b) financially stable and solid
(60%).**
Vision
Philam Life is the undisputed leader in life insurance and wealth management.
1961 Inauguration of
Philam Life building,
an infrastructural
landmark; its Theater
is known for its nearperfect acoustics.
1994 Philam Life
first Filipino President and inculcates
financial discipline into the company
culture.
receives the Presidential
Citation from the Philippine
government for the company’s
invaluable contribution to
nation-building
and service to the
country.
1981 Rodrigo de los Reyes, the
third president, is the force behind
the company’s strong sales tradition.
2011 Former Philam Life
Philam Life joins the AIA
Group, the largest
independent publicly
listed Pan-Asian life
insurance group in
the world.
Philam Life receives
its 7th Platinum
Trusted Brand award
from Reader's Digest
Asia.
executive Trevor Bull becomes
Philam Life’s fifth president
Philam Life is the first and only financial
institution in Asia to receive seven
Platinum Trusted Brand awards from
Reader’s Digest Asia. The awards were
based on consumer surveys measuring
trustworthiness, credible image, quality,
value, understanding of customer needs
and innovation (2004-2011).
2010 Consolidated Financial Highlights
The financial strength of Philam Life and its affiliates remains unmatched. The
consolidated financial results are indicative of strong growth, profitability, and sound
financial management.
Gross Premiums
34.4B
17.3B
11.7B
28.3B
2009
*Based on 2010 rankings as classified and published by the Insurance Commission
**Based on Brand Tracking Study by Synovate (December 2010)
***Updated as of August 2011
2009 Veteran insurance
Philam Life’s affiliate companies include Philam Asset Management, Inc. (PAMI), Philam
Properties Corporation (PPC), Philam Equitable Life Assurance Company (PELAC),
Philam Insurance Agency and Call Center Services, Inc. (PIACCSI) and BPI-Philam
Life Assurance Corporation (BPI-Philam), a joint venture of Philam Life and Bank of the
Philippine Islands (BPI).
Investment Income
11.2B
12.7B
Largest and Most Extensive Distribution Network
Philam Life’s team of dedicated employees,
agents, and other distribution partners is
committed to deliver innovative products and
high-quality services to its customers.
receives ISO
accreditation for its product
development process. Two
years later, its accreditation
expands to include branch
servicing.
Awards and Accolades
Mission
With over 1,626 employees, over 6,000
agency partners and 68 branch offices
nationwide, Philam Life has the largest
distribution network in the industry.***
2003 Philam Life
Affiliate Companies
Gross Revenues
Philam Life empowers Filipinos to achieve financial security and prosperity.
1969 Cesar Zalamea becomes the
2010
Consolidated
Assets
2009
2010
Stockholders’ Equity
180.9B
2009
2010
Gross Insurance Benefits
& Claims
52.1B
10.2B
8.9B
38.9B
2010
2009
2010
Note: Based on 2010 Financial Statements submitted to the Insurance Commission
2009
Philam Life was conferred the prestigious
Asian Management awards for two consecutive years (1991 to 1992) for strong
performance in General Management and Financial Management.
Philam Life received 16 Professional Education awards from the Life Office Management
Association (LOMA) for outstanding employee development programs.
Philam Life was also recognized by the Philippine government through the Overseas
Workers Welfare Administration (OWWA) for its outstanding programs for Overseas
Filipino Workers.
Philam Life received the Presidential Citation from the Philippine government for its
contribution to nation-building (1994).
A Major Contributor to the Country’s Development
Philam Life has financed various high-growth industries such as telecommunications,
power, real estate and business process outsourcing. Philam Life has also invested in
major infrastructure projects and successfully developed residential communities.
157.2B
2009
executive Rex Ma. A. Mendoza
becomes Philam Life's sixth
president.
2010
As a key player in the long-term capital markets, Philam Life invests in Philippine
government securities, corporate bonds, listed equities and unlisted equities.