Who’s Who in
CUSTOMER
TEAMS
at Target
As seen in
WHO’S WHO IN CUSTOMER TEAMS AT TARGET
ANALYSIS: Temporary Displays at Target
We’ve noticed a marked increase in temporary merchandising displays utilized as
part of Target’s seasonal campaigns, especially holiday and back-to-school, but
even for occasions such as Father’s Day. The activity has been ramping up steadily
for the last two years.
This began as floorstands in apparel departments, generally merchandising small giftables such as socks and accessories. More recently, they have also
stocked such items as Axe body products, Keurig K-Cup packs, and Pepperidge
Patrycja Malinowska
Farm Goldfish crackers.
Associate Director –
Other departments – grocery, health and beauty immediately come to mind –
Content
P2PI.org
increasingly utilize sidekicks, power wings (for convenience items such as tape or
turkey oven bags) and floorstands (for small giftables). Glorifiers have also made their way onto shelves
in the toy department.
With few exceptions, the temporary displays are always customized for Target. If pushed to give a very
non-scientific guesstimate, I’d say Target saw double the number of temporary displays for holiday 2014
than the previous year.
The broader in-store landscape is similarly changing as Target employs a test-and-learn method to
quickly try out a variety of new in-store display initiatives. The retailer is killing those that don’t work,
while rolling out more successful programs. The initiatives it is keeping seem to be those that help
stores tell more stories and provide more well-rounded “experiences.”
Must-Know Terms
Thought Starters
Cartwheel: A digital savings program launched
in 2013 with technological support from Facebook that offers registered users hundreds of
in-store only discounts redeemable at checkout.
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Channel Red: Target’s in-store digital network.
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REDcards: Branded credit and debit cards that
give users 5% off virtually all purchases at the
store and free shipping on target.com orders.
Target wants to stock exciting and innovative
merchandise, so provide exclusive product
lines, SKUs or packaging – or promotions dangling exclusive freebies with purchase.
Target’s consumers are particularly interested
in health and nutrition, so offer better-for-you
options.
The retailer also wants environmentally friendly
merchandise; its Target Sustainable Product
Standard informs merchandising and productplacement decisions.
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REDperks: A point-based mobile loyalty
program intended to drive in-store traffic the
retailer is beta testing in select stores.
Come prepared with a thoughtful and strategic
proposal, but respect Target’s brand stewardship by leaving plenty of room for collaborative
brainstorming.
TargetExpress: The retailer’s newest, smallest
store format.
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Made to Matter: A platform for showcasing
new sustainable, organic and natural products
including limited-time and exclusive items.
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
Abbott Nutrition
manager at Warner Bros. on the new releases business for Target, director of category management at Warner Bros. on the
Best Buy account, and buyer at Target in the
healthcare division.
DEBRA CONNELLY,
Team Leader –
Category Management
Connelly has spent 13 years
in various category management roles within the
company. She currently leads a team of
designated category captains that develops
shopper-based insights to drive category
growth.
ANDI PRATT, Senior
Shopper Marketing
Manager
Pratt is Alcon’s strategic
retailer engagement lead
for Target and Walmart.
She previously held positions at Nestle
as Walmart shopper marketing for frozen
foods, JWT Action on the Nestle account,
and CJRW agency supporting Tyson Foods.
ANTHONY
HIRSCHMAN,
Senior Team Leader
Hirschman began working
with Target and Macy’s in
merchandising and finance.
Following his passion for nutrition, he transitioned to Abbott Nutrition, spending the
first five years of his tenure in category management and the past three in sales. He currently leads the company’s Target team to
win with the retailer’s key priorities of baby,
kids and wellness.
Barilla
NYLE SEIPP, Target Sales Leader
DEBBIE ZEFTING,
Director, Shopper and
Customer Development
Zefting leads the shopper
marketing, insights, customer planning and in-store execution efforts for Barilla at a national level.
She also has specific responsibility for strategic accounts that include Target, Walmart
and club. She was previously at Coca-Cola,
where she had a variety of roles in commercialization and region marketing.
Alcon
BRANDT ELKIN,
National Account
Director
Elkin works closely with
Target’s buying team on its
joint business plan process
to drive eye care sales at the mass merchant.
His prior roles include being a key account
Bayer HealthCare
MARK HERFURTH, Director,
Customer Development – Target
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
RICK SIMINGTON, Director of Sales
– Target Team
Beiersdorf
LOU FATA, Director, Field Sales
Church & Dwight
Bumble Bee Seafoods
TOM KRESZL, Director
of Sales – Target
CORLISS Y. COLLIER,
Senior Director,
Category Development
& Insights
Kreszl has spent more than
15 years with the company
in various departments from
finance to brand marketing,
the past 10 in various sales roles. Serving
as the director for Target for the past three
years, he is responsible for the strategic
alignment of Church & Dwight and the retailer to ensure long-term profitable growth.
Collier is charged with
developing, leading and
implementing all key insights models and
strategies in the organization informing
brand, consumer and shopper. She most
recently was director, category strategy and
insights at The Hershey Co.
The Clorox Co.
Campbell Soup Co.
LAURA BROOKS, Associate Director
of Omnichannel and Shopper
Marketing
DAVID LAUGEN, Customer Vice
President – Target
Brooks currently oversees the shopper marketing efforts for the Clorox portfolio at
Target along with developing the corporate
omnichannel shopper marketing strategy
for the company. She has been on the company’s Target shopper marketing team since
2012.
Chobani
JODI GENSHAFT,
Brand Manager,
Shopper Marketing
Genshaft leads strategic
planning and activation of
retailer-specific marketing
programs at Target, Walmart and Meijer
aimed at driving category growth, brand
awareness and differentiation of Chobani.
Prior to joining Chobani, she held roles in
brand management and integrated marketing communications at Johnson & Johnson
and Edelman.
JILL CROWLEY, Team Leader –
Target Team
PAUL HOLLIS, Director of Sales –
Target Team
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
The Coca-Cola Co.
Combe Inc.
GEOFF BIEGING,
Group Director,
Shopper Marketing
KARIE JO
CHRISTENSEN,
Senior Manager,
National Accounts
During his six years with
Coca-Cola, Bieging has held
various shopper marketing
and large-store planning roles. He currently
leads a group responsible for delivering
world-class shopper marketing capabilities
that create customer, shopper and system
value. Previously, he had also spent time
in professional sports and quick-service
restaurants.
Christensen generates profitable business on the Target
account by developing and implementing a
comprehensive sales plan that includes new
and existing sales strategies. She joined the
company just over two years ago after 13
years in sales working for Altria Group Distribution Co. and Mars Petcare.
DENISE ROSEN, Regional Vice
President, National Accounts
BRIDGET MCCARTHY
LASDA, Vice President,
National Retail Sales –
Target
ConAgra Foods
EVAN CROSS, Director,
Shopper Marketing –
West Region
McCarthy Lasda leads the
national retail sales for the
company’s Target team. During her 11 years
in the Coca-Cola system, she has held several key operations, sales and category roles.
Prior to her current position, she served as
vice president of category commercialization, leading water, tea, coffee, venturing
and emerging brands for the North America
Group.
Cross leads the shopper
marketing team for
ConAgra’s West Region
retailers, including Target, with a focus on
driving shopper engagement throughout the
path to purchase and conversion to buyer.
He has been with the company since 2007
in various shopper marketing roles. He was
previously a brand manager for Tyson Foods.
Colgate-Palmolive
DAVID TUCCI, Director of Sales –
Target Team
RYAN STIMAC, Director and Target
Team Leader
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
Crayola
Energizer Holdings
JASON EASTMAN,
General Manager
MICHAEL KENNEDY, Target Team
Leader
Eastman provides leadership
in retail strategies for both
the Target and food & drug
channel teams. Prior to joining Crayola, he spent 12 years at Coca-Cola
and three years working for a baked goods
company.
Georgia-Pacific
LANIER THOMAS,
Senior Customer Team
Leader
Thomas has 15 years of
CPG experience, including
sales and category/brand
management positions. He is currently
responsible for the Georgia-Pacific business
at Target.
KARENA NAFSTAD,
Team Leader
Nafstad is responsible for
planning and executing
Crayola’s retail strategy at
Target, including all aspects
of merchandising and marketing. Prior to
joining the company in 2011, she spent 12
years at Universal Music Group.
RICHARD WRIGHT,
Senior Manager,
Shopper Marketing
Wright is responsible for developing, planning, executing and analyzing insightdriven, retailer-specific marketing programs
at Target. He has more than 10 years of
CPG experience, holding positions in brand
management, trade marketing and shopper
marketing. Prior to joining the Target team,
he worked in shopper marketing across various dollar, drug, mass and grocery accounts.
The Dannon Co.
STEVEN REINEMUND
JR., Senior Customer
Business Manager
Reinemund manages the
Target relationship for Dannon, Stonyfield & YoCrunch
yogurt lines as well as the company’s Evian
line. Prior to joining Dannon in 2013, he
spent time at Reckitt Benckiser, Kraft Foods,
General Mills and Walmart.
GlaxoSmithKline
KEN FRIEND, Director of Customer
Sales – Target Corp.
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
MICHAEL KLEI,
Senior Manager,
Customer Marketing
and Planning
Hain Celestial Group
TOM BUTENHOFF, Senior National
Account Manager
JEFF SCHONHOFF, Senior Director
of Sales – Target
Klei currently focuses on driving guest activation and engagement with Target. He leverages shopper
insights and develops shopper-centric programs and activations across seasons, new
product launches and events. He serves a key
role in driving strategic alignment between
Hershey and Target while driving growth
across brands and key shopper metrics.
Henkel
SCOTT FULLMER, Vice President of
Sales – Target Team
The Hershey Co.
JAN GRINSTEAD,
Shopper Marketing
Manager
MICHAEL WEST, Target Team
Leader
Grinstead develops guestcentric programs that drive
demand for Hershey brands.
She has also held roles in seasonal marketing and brand marketing at the company
before taking on her current role in shopper
marketing.
Johnson & Johnson
PAT BRENNAN,
Director of Customer
Development
Brennan leads a team of
business managers that
partner with Target on
Healthcare.com and trade customization
programs that capitalize on opportunities
across the team. His group supports guestdriven initiatives that align with the retailer’s
strategies to drive their mutual businesses.
His past experience includes time at Pfizer,
Cadbury Adams and Warner Lambert.
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
HEATHER CAMPAIN,
Director, Category
Insights & Shopper
Marketing
Keurig Green Mountain
CHAD COLLETT, Sales Vice
President & Team Lead
Campain leads a team of category and shopper experts
that partner with Target and across the team
to design innovative ways to connect with
the guest and ultimately drive business for
both companies. Prior to joining the company in 2010, she was a Target team leader
for Mars.
Kimberly-Clark
ANNE JENKINS,
Director of Shopper
Marketing, National
Accounts
Jenkins leads a team of
brand managers responsible
for delivering insights-led, category-growthdriving programs that meet the needs of
retailers and shoppers in a rapidly evolving
environment. With Kimberly-Clark since
2000, she became the director of shopper
marketing in September 2013.
J.M. Smucker Co.
MICK KELLY, Director, National
Accounts
Kao
JEFF TABOR, Vice President/
General Manager, Target Team
ANN BOYLES, Director of Sales
Tabor has more than 16 years of expertise
successfully leading teams to transformational results in drug and mass retail leadership, global corporate strategy and trade
marketing. He has served in a variety of roles
within the company since he began his tenure there in 1998.
Kellogg Co.
PAUL WEITZEL,
Senior Manager,
Shopper Marketing
For the past three years,
Weitzel has developed guest
insight-driven marketing
programs to increase desire, influence and
decision for Kellogg products at Target.
Kraft Foods Group
JENNIFER COLE-FLEURY, Associate
Director, Category Leadership &
Shopper Insights, Target
JIM SPROAT, Director II –
Target Sales Team
NANCY GNOS, Vice President,
Target Sales Team
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
L’Oreal
Mead Johnson
CHARLES ESTEP, Field Sales Vice
President, Team Lead – Target
BILL HOLMES, Director,
Target/Supervalu Team
STEVE LUTZ, SVP Sales, Maybelline
Method Products
Mars Chocolate North
America
CARA OLSON, Director
of Sales, Target
Olson leads every aspect of
the company’s Target business strategy, owning the
topline and trade budgets
and acting as a liaison between all crossfunctional areas at Method and Target. Prior
to joining Method last year, she held various
positions within Reckitt Benckiser and Playtex Products.
SHANNON CORBETT,
Sales Director,
Target Team
With Mars since 2007, Corbett is currently responsible
for managing and developing a cross-functional team of 13 associates.
The director sets the vision and long-term
strategy for the team, with deliverables
against key sales, share and P&L objectives
through collaborative planning with internal
and external business partners.
Mondelez International
JILL MCCARTHY,
Customer Vice
President – Target
Team
ELISHAA SUMMERS,
Shopper Marketing
Manager
McCarthy held sales and
management positions
at Procter & Gamble, Johnson & Johnson,
Diageo and, most recently, Kellogg before
joining the Mondelez International team in
October 2012. She now leads a multi-functional team delivering more than $300 million in revenue at Target.
Summers is charged with
developing shopper-centric
marketing plans and solutions to influence in-store display, drive
profitable growth and increase sales. Prior
to joining Mars in May 2014, she was with
Procter & Gamble, Schwan’s and, most recently, Catapult.
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
JOY SIMONSEN,
Associate Director,
Shopper Marketing –
Target
Nestle USA
GARY LOMAURO, Sales Director
JEFF SKOGEN,
Shopper Marketing
Manager
Simonsen leads the company’s shopper marketing
efforts at Target. Her multifaceted career experiences include headquarters sales planning, insights, training, sales and shopper
marketing. Her passion is linked to the shopper snacking world by translating insights
into tailored shopper experiences that create delicious snacking moments for Mondelez International brands at Target.
Skogen leads all omnichannel shopper marketing strategy and direction for Nestle
brands focused on Target with innovative
emphasis on digital and social. He has been
with the company since 1999 and was previously with Ore-Ida Foods, H.J. Heinz Co. and
Schwan’s.
Nestle Purina
Novartis
GINA PYLE, Team
Leader – Target Team
SHAWN BUSH, Director of Sales,
Target Team
Pyle has more than 18 years
of experience in retail, agencies and the CPG industry.
She has been with the company for 13 years, mostly in brand management. She currently leads its Target team
within the customer development group,
heading up the sales and business development efforts for the company’s pet food, pet
snacks and cat litter businesses at Target.
PepsiCo
RISA ANDERSEN,
Senior Marketing
Manager
Andersen has held various
brand marketing roles within PepsiCo’s juice business.
Most recently she led cross-functional innovation teams to launch products under the
Tropicana and Tropicana Farmstand brands.
She now works across each of PepsiCo’s divisions to elevate its shopper marketing programs at Target, focused on cross-portfolio
initiatives.
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
MIKE DION, Director of Sales,
Frito-Lay
STACIE RIFFERT, Director of Sales,
Target, Quaker Oats
KRISTY GLYKOFRIDIS,
Director of Sales,
PepsiCo Warehouse
Beverages – Target
Team
ROBERT ZMITREWICZ, Associate
Marketing Manager, Frito-Lay
Pfizer Consumer
Healthcare
Glykofridis is currently leading the $160 million warehouse beverages
portfolio at Target. She is responsible for
driving the strategic partnership and leading
the team to deliver sustainable growth on
iconic brands such as Gatorade, Tropicana
and Naked Juice. Prior to joining PepsiCo
sales, she spent her career in finance, also at
PepsiCo.
DONNA BARKER,
Director, Shopper
Marketing
Barker leads the U.S. team
of Pfizer Consumer Healthcare’s shopper marketing
managers to develop and deploy insightbased integrated shopper solutions across
all key retailers for the company’s portfolio.
Prior to joining Pfizer in 2014, she spent 25
years in various sales, category management and marketing positions at Unilever
and led significant brand portfolios such as
the center-store meal solution business with
revenues of more than $1 billion.
DEANNA JURGENS,
Vice President and
General Manager of
PepsiCo Target Team
Jurgens is responsible for
leading sales, strategy, category management, insights, marketing
and supply chain across all of the company’s
lines of business, including Pepsi Beverages Co., Gatorade, Tropicana, Frito-Lay
and Quaker Foods & Snacks. Previously she
served as vice president of strategy and insight for PepsiCo’s Walmart customer team.
Prior to joining PepsiCo, she worked for
Campbell Soup, Ralston Purina and Universal Interactive Games.
JENNIFER FOLEY, Senior Director/
Channel Lead: Club, Target,
Special Markets
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
AUDRA ROBINSON,
Shopper Marketing
Manager, Target
JAMES ILLINGWORTH,
Associate Brand
Director – Target Team
Robinson has more than 15
years of experience in retail
marketing, including driving
marketing strategies and communication
plans against fashion, beauty and entertainment categories. She currently develops
relevant shopper strategies and omnichannel media plans to increase Pfizer Consumer
Healthcare brand love and shopper preference at Target.
Illingworth has nearly 20
years of experience in CPG
marketing with the company
and has been leading the shopper marketing organization on Target for more than
two years.
KAREN SILVIS,
Vice President –
Target Team
Pinnacle Foods
SHELDON WEINSTEIN, Senior
Director Sales, Team Leader –
Target/Meijer
RB (Reckitt Benckiser)
CHERYL POLICASTRO, Shopper
Marketing Team Leader
Prestige Brands
GORDON ROSE,
Team Leader –
Director of Sales
JACOB GREHN, Director of Sales,
Target and Rite Aid
Rose worked at Kellogg
both internationally and in
the U.S. and has since been
with RB for nearly six years, first as a trade
marketing director and then as grocery sales
director for the Midwest and Western U.S.
In his current role since August 2014, Rose
oversees the customer relationship and plan
development, leads the sales team and has
P&L accountability.
Procter & Gamble
JORGE AMADEO,
Target Team Beauty &
Health Sales Director
Amadeo leads a multifunctional team of sales,
marketing, finance, logistics
and analysts for P&G’s beauty, personal care
and health care categories at Target. He has
been with the company since 1994 in various finance, customer marketing, category
management and sales positions.
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
Revlon
Spectrum Brands
LAURA KROZSER MCGILL, Director,
Customer Business Development,
Target
GINGER ALLEN, Senior Director of
Sales – Target Team Lead
Sun Products
S.C. Johnson & Son
JOE NOZLING, Team Leader
CYNTHIA HERRERA, Senior
Director, Sales, Large Format
Time Inc. Retail
KRISTINA MUSSER, Director,
Category & Trade Solutions – Target
ANN ANDERSON, Vice President,
National Accounts
CHERYL WINSTON,
Director of Sales &
Target Team Lead
ASHLEE WIECHKOSKE,
Shopper Marketing
Manager
As the sales director and
Target team lead, Winston
is responsible for sales of
brands that include Glade, Windex, Scrubbing Bubbles, Ziploc and Mrs. Meyers. Prior
to joining the company last November, she
was in sales at PepsiCo.
Wiechkoske has spent the
past five years at the company in various roles within
shopper insights, sales and now shopper
marketing, touching key customers such as
Kroger, Walmart and Target. She currently
manages the strategic development and
execution of all promotional activity across
the Time Inc. product portfolio for mass
customers.
Snyder’s-Lance
JAY KLOVSTAD, Director of Sales –
Target
Tyson Foods
Klovstad is responsible for creating and executing sales plans across multiple categories
for Target. He spent 10 years as a sales director at Cameron’s Coffee. During his tenure at
Snyder’s-Lance, he has headed up the sales
efforts for Supervalu, Albertsons and now
Target.
LAURIE ALLEX, Director of Sales
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WHO’S WHO IN CUSTOMER TEAMS AT TARGET
Unilever
World Kitchen
SCOTT ANTONY, Target Team
Leader
JAMES W. MARTIN,
Senior Director of Sales
HENRY TOOLAN, Team Leader –
Target
For the past five years, Martin has led a cross-functional
team for the company on
the ground in Minneapolis,
including account managers, three category
captains and business & replenishment analysts for its Target sales team. Prior to joining
World Kitchen, he spent time at PepsiCo,
Colgate-Palmolive, Hillshire Brands and,
most recently, Pfizer.
BILL CARLSON, Director, Marketing
to Shoppers at Target
WhiteWave Foods
BRODY HEINRICH,
Director of Sales –
Target
Heinrich leads the company’s sales, category management and logistics teams in
development of Horizon, Silk, International
Delight and Dunkin Donuts brands at Target.
He previously also held sales positions at
Johnson & Johnson and Procter & Gamble.
Wm. Wrigley Jr. Co.
MARTIN MADRID,
Director – Target Team
Madrid has more than 20
years of sales experience
at PepsiCo, Kimberly-Clark
and, most recently, ColgatePalmolive. He now leads the sales team at
Wrigley for the Target account.
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