UOPX Material - Frequent Shopper Program Implementation

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Implementation Plan 1
Implementation Plan
Elise Price
CMGT/445
John Sallee
University of Phoenix
Implementation Plan 2
Project Name or Identification: Kudler Fine Foods Frequent Shopper Program
Project Stakeholders :
Stakeholder
Kathy Kudler
Brenda Wagner
Harvey Stephens
Yvonne Reynolds
Kent Vesper (La Jolla)
Laurie Priest (Del Mar)
Juanita Lopez ( Encinitas)
Role/Responsibility
President/Project Manager:
Owner and Operator of Kudler
Fine Foods, responsible for
overseeing the entire project.
Director of
Administration/HR:
Provides any and all
information that relates to
Admin/HR for the project.
Director
Finance/Accounting:
Provides any and all
information that relates to
finance/accounting that
relates to the project.
Director of Store
Operations: Provides any
and all information for the
project regarding the store
operations.
Store Managers: Provide and
all information for the project
from a customer/employee
relationship perspective.
Contact Information
858-555-0138
858-555-0138
858-555-0138
858-555-0138
858-555-0138
858-555-0182
760-555-0155
Project Description
Kudler Fine Foods (KFF) is an upscale specialty food store based out of
Southern California. They currently have 3 locations (La Jolla, Del Mar, and Encinitas).
In order for the company to stand out from and compete with other stores, they have
decided to implement a frequent shopper program to reward loyal customers.
This purpose of this project is to implement a Frequent Shopper Program within
the organization. The frequent shopper program will have the ability to collect and store
information for each customer that makes a purchase. The frequent shopper program
will allow us to:



Collect information from loyal customers
Track their purchases
Provide rewards/points to the customers that are loyal
The implementation of a frequent shopper program will allow KFF to reward
Implementation Plan 3
customers with loyalty points to earn specific rewards or sales incentives.
Measurable Organizational Value (MOV)
The overall goal of this project is to not only increase revenue, but to increase
foot traffic and loyal customers. This will allow KFF to compete with all competitors while
rewarding customers that are loyal at the same time. Alongside rewarding points for
each transaction, managers and the marketing team will have the ability to see which
sales/items are the most popular, and track the success of certain sales.
Project Scope
The scope of the project will be to create a frequent shopper program that can be
implemented within all of the KFF stores while keeping all customer information safe
and secure. A Point of Sale (POS) terminal will need to be created in order to track and
record all of the transactions that occur, and award the proper amount of points to each
customer. This in turn will help increase revenue, foot traffic, and the amount of
customers that KFF serves.
The deliverables will be the Frequent Shopper Program and the new POS that
will be implemented.
Outside of the scope will be the program used to track/monitor/record all of the
transactions that occur to award points to each customer.
Project Schedule Summary
Project Start Date: July 14, 2015
Project End Date: August 15, 2016
Reviews will occur at the end of every month with the stakeholders to know that we
are on budget, and the frequent shopper program is on track to end at the specified
time.
1st – 2nd Month: Begin the creation of hardware and software that will be required for
the frequent shopper program
3rd – 6th Month: Begin Implementing the program into La Jolla store to allow time to
test it. Conduct a review with all staff to know what is working and what is not
working.
Milestone: Have at least one POS that tracks frequent shopper program in order to
have a test run.
7th – 9th Month: Begin Implementing the program into the Del Mar location. Conduct
another review to see what is working and what is not working.
Milestone: Frequent Shopper Program has been debugged and capable of
Implementation Plan 4
operating at 2 stores.
9th – 12th Month: Work out all kinks in the frequent shopper program. Training will be
on site in order to make sure all staff members are capable of understanding and
operating the POS and frequent shopper program.
Milestone: All 3 locations will have the frequent shopper program up and running.
Project Budget Summary
The total budget needed for the frequent shopper to be implemented will be $3.5
million.
 Training of all staff members is included within the budget.
 The hardware and software will cost approximately $2 million dollars for all
locations.
 Implementing the program will cost $500,000 at each separate location.
(La Jolla, Del Mar, Encinitas) Training included.
The program will be implemented at each location separately, allowing us 3
separate phases throughout the project.
Quality Issues
The quality requirements will be customer service. By implementing a frequent
shopper program customer service will increase the revenue within the company. With
increased customer service, more customers will be loyal shoppers giving KFF the
ability to compete with other leading stores.
Resources Required
The stakeholders will play a major role in the project, as well as all staff
members. We will need to outsource the development of the hardware/software for the
frequent shopper program and train the IT professionals on how to operate/maintain the
system.
The date this will need to be provided is no later than: September 15, 2015 in order
to get the IT team trained thoroughly.
Assumptions and Risks
It is assumed that we will run into errors/issues throughout implementing the new
system. The highest risk will be making sure we train each employee thoroughly on the
new system, and make all customers aware of the changes that we are making before
they occur. We do not want to lose business because we are trying to implement a
frequent shopper program; our goal is to increase customers and revenue. The largest
time constraints will be the creation of the software for the frequent shopper program,
Implementation Plan 5
and implementing the hardware into all locations. We will be required to upgrade all
hardware to implement the new software within the locations.
Project Administration
All stakeholders will communicate weekly to discuss the progress of the project
and to eliminate/correct errors that occurring through the process. In order to keep the
project going smoothly we will follow a strict management plan that will help us resolve
issues that arise, train employees on occurrences that are happening, and allow us to
grow as a company. To keep quality management we will test the hardware/software
everyday throughout the installation to make sure we are up and running in a smooth
manner. The first store will get tested vigorously, and have to be up and running with
zero issues before we move onto the next location. After each location has been
implemented, we will continuously run tests on that location to work out any bugs,
cracks, or flaws within the software.
Implementation and Continued Maintenance and Project Closure Plan
The current POS terminals within the locations will need to be replaced and
upgraded in order for the frequent shopper program to operate smoothly. In order to
avoid downtime as much as possible the machines will be upgraded throughout the
night after hours half a store at a time to make sure that they are still able to operate the
following day. The system will have to monitored/maintained strictly throughout the
beginning to avoid having the entire system down. Employees will be trained to operate
the system in a rotating manner, and IT professionals will be available to answer any
questions they have, or to fix any issues they may run into.
Acceptance and Approval
All stakeholders will need to approve and sign off throughout different phases of
the project to insure we are on track for completion.
References
Kudler Fine Foods. (2013). Retrieved from
https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/index.asp
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