Terms and Conditions 1. The Dutch Lady ‘Anak Bijak, Mak Menang’ Promotion will run from 1 November 2015 to 31 December 2015 (“Promotion Period”). Dutch Lady Milk Industries Berhad (5063V) (“Organiser”) reserves the right to shorten or extend the Promotion Period without prior notice. Last day to send SMS entry is 31 December 2015 at 11.59pm and last day for redemption is 15 January 2016 at 5.00pm. All entries and redemptions received after the dates mentioned shall be automatically disqualified. 2. This Promotion is open to all citizens of Malaysia above 18 years of age (as at 1 November 2015) who are subscribers of prepaid and/or postpaid services of Celcom, Digi and/or Maxis, except the employees and immediate families of the Organiser, including its affiliated and/or related companies, distributors, advertising and promotion agencies. 3. To participate in this Promotion: a. Purchase any participating Dutch Lady Growing Up Milk 900g pouch pack (any variant). b. Look inside the Dutch Lady Growing Up Milk 900g pouch pack to find the redemption form with a printed contest code. c. Send contest code by SMS: i. Type (DUTCHLADY)<space>(7 alphanumeric contest code)<space>(NRIC number 12 digit)<space>(name) and SMS to 32632. ii. Example: DUTCHLADY ABC1234 880808145566 Alina Hamid d. Retain original redemption form with contest code and product barcode as proof of purchase. e. Each Dutch Lady Growing Up Milk 900g pouch pack contains a redemption form with a printed unique contest code. One (1) contest code entitles participant to one (1) SMS entry only. f. From the valid SMS entries received with a winning contest code, the finalist will receive an SMS instruction to send the following details via Pos Laju or courier only to the address provided on the redemption form: completed redemption form with question correctly answered, original matching contest code as per SMS entry, product barcode from any participating Dutch Lady Growing Up Milk 900g pouch pack and copy of NRIC (”Proof of Purchase”). g. From the valid SMS entries received with a non-winning unique code, the participant will receive an SMS informing them that the code is not a winning code. h. Each day during the Promotion Period, the Promotion begins at 12:00am and ends at 11:59pm. i. Participants will be charged RM0.30 for each SMS received. The charges are in addition to the standard SMS fee charged by the participant’s mobile phone operator. The Organiser shall not reimburse the participants for the charges incurred including Goods and Services Tax (GST), if any. j. Participants are permitted to participate in this Promotion via the use of mobile phones only. 4. The prizes: a. Each winning contest code is pre-set with a cash prize value. b. The cash prize values available are: RM50.00, RM100.00, RM150.00, RM300.00, RM500.00, RM1,000.00 and RM5,000.00. c. Each valid Proof of Purchase received will win the pre-set cash prize value according to the winning contest code, provided that the question posed in the form is correctly answered. d. Earliest received redemption request will be processed first. e. Cash prize(s) in the form of crossed cheque will be sent to the address provided by the participant within 6-8 weeks after the Promotion Period. f. All cheques must be cleared within six (6) months from the date of issuance. All uncleared cheques will be forfeited by the Organiser six (6) months after the date of issuance. g. Each participant is eligible to redeem more than one (1) Prize and not exceeding fifteen (15) Prizes during the Promotion Period. h. There will be a maximum of RM506,000.00 total in cash prizes to be redeemed during this Promotion. 5. The participants may be contacted by telephone and may be required to correctly answer a question before being declared a winner. In the event the participant fails to correctly answer the question, the Organiser reserves the right to disqualify the participant. Should the first attempt to contact the eligible winner fail, i.e. no reply, telephone number not in service or no connection, etc, another three (3) attempts will be made within the next 24 hours of the first telephone call. Where such further attempts are unsuccessful, the Organiser reserves the right to disqualify the participant. The Organiser will not be held liable in the event the participants cannot be contacted for whatever reasons. 6. Proof of postage of the Proof of Purchase is not proof of receipt. The Organiser will not be responsible for entries that are lost, delayed or sent to the wrong address. 7. The Organiser reserves the automatic right to disqualify any incomplete, illegible, disfigured and late entries or entries without the right or valid Proof of Purchase. 8. The Organiser reserves the right at its absolute discretion to substitute any prize with that of similar value at any time without prior notice. All prizes are not transferable, refundable or exchangeable in any other form for whatever reason. The value of the prize is correct at the time of printing. 9. The Organiser and the companies involved in this Promotion shall not be held liable in any way for delays, non-deliveries and/or interruptions of SMS messages sent and shall not be held responsible for any unauthorised use of the mobile phone or subscriber’s account in conjunction with this Promotion. 10. Participants shall assume full liability and responsibility in case of any accident, injury, damage or claim resulting from participation in this Promotion. 11. By participating in this Promotion, participants consent to give their personal information and the Organiser reserves the right to publish, use the winners’ names and/or photographs plus their entries for purposes of publicity, advertising and/or trade without further compensation or notice and each participant is not entitled to make any claims for the use of their entries by the Organiser. 12. Dutch Lady Milk Industries Berhad (5063-V) (”Dutch Lady”) collects personal identifiable information to provide services or to correspond with you. This information is stored in a manner appropriate to the nature of the data by Dutch Lady and is used to fulfil your request(s). By submitting your personal information, we deem that permission is given to Dutch Lady and/or its authorised agents to use this information for the purpose of present and future marketing and promotional purposes and to improve its products and services. If you inform Dutch Lady via the Careline at 1-800-88-1191 or at dutchladycareline@frieslandcampina.com that the above information should not be used as a basis for further contact, Dutch Lady will respect your request. Your information will not be provided or shared with other company or partners for their independent use. For Dutch Lady’s full Personal Data Protection Act Compliant Notice, please refer to Dutch Lady’s website at www.dutchlady.com.my. 13. By participating in this Promotion, participants agree to be bound by the official Rules and Regulations and decisions of the Organiser. 14. The Organiser reserves the right to amend, delete or add to the Rules and Regulations of this Promotion without any prior notice at any time and the participants shall be bound to such changes. 15. Organiser’s decision is final. Correspondence will not be entertained. 16. The Promotion Rules and Regulations are prepared in both English and Bahasa Malaysia. In the event of inconsistencies between the English and Bahasa Malaysia versions, the English language version shall prevail.