LEE ILEY / GRAPHIC DESIGN
454 WEST 20TH STREET, #2, NEW YORK, NY 10011 : T - 917 509 9902 : E - LEEILEY@ME.COM : W - WWW.LEEILEY.COM
EXPERIENCE
QUALIFICATIONS
Since leaving WL2 Studios as a Junior Partner and Design Director in early
2009, I have worked as a freelance graphic design consultant, developing
extensive packaging, retail and identity programs for the following clients:
Victoria’s Secret, Pepsi Co, Lipton, Bath & Body Works, Erbaviva, Irving
& Fine, Bella’s Confections, Life Time Brands, Sublime Music Studios, The
Colorfield, Bursell + Seck, and Ralph Caplan.
CREATIVE
Currently I am employed as a full-time freelance consultant at Merkley +
Partners NYC, Hovard Design and other smaller clients.
HOVARD DESIGN - BROOKLYN, USA
DESIGN CONSULTANT - JANUARY 2009 - PRESENT
As a freelance design consultant for Hovard Design (formerly WL2 studios),
I have continued my involvement on the Victoria’s Secret brand and have
collaborated on the marketing and packaging projects such as Holiday 2009,
2010 and 2011, Angel Rewards and other specialty branded programs.
Additionally, I have collaborated on identity and packaging programs for both
Pepsi and Lipton Tea, Creel and Gow, Cold Water Creek.
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DESIGN DIRECTOR WITH EXPERTISE.
STRONG LEADERSHIP SKILLS.
FULL UNDERSTANDING OF SPECIALTY RETAIL.
EXPERIENCED ART DIRECTOR WITH PRODUCT PHOTOGRAPHY.
STRONG TYPOGRAPHIC SKILLS.
COMPREHENSIVE UNDERSTANDING OF BRAND DEVELOPMENT AND STRATEGY.
EXCEPTIONAL CREATIVE AND CONCEPTUAL SKILLS.
EXPERTISE IN PRIMARY AND SECONDARY PACKAGING.
DEVELOPMENT OF BOTH SEASONAL AND CORE PACKAGING.
PRINT AND DIRECT MAIL.
ILLUSTRATION.
GARMENT MARKETING AND LABEL PROGRAMS.
CREATING AND UNDERSTANDING MECHANICAL ARTWORKS.
PRE AND POST PRODUCTION WHILE WORKING WITH PRINTERS AND MANUFACTURERS.
FULL KNOWLEDGE OF PRINTING TECHNIQUES AND SUBSTRATES.
PROFICIENT UNDERSTANDING OF TECHNOLOGY.
ABILITY TO COMMISSION AND SUPERVISE THE DEVELOPMENT
OF PACKAGING PROTOTYPES.
• UNDERSTANDING OF WEB CREATION AND PREPARED ARTWORK.
MANAGEMENT
MERKLEY + PARTNERS
DESIGN CONSULTANT - NOVEMBER 2009 - PRESENT
As a freelance design consultant at Merkley Partners, I create branding, print,
and packaging, photoshoots and Art Direction for large consumer brands.
My role on these projects is from full concept creation, brand positioning,
visual research, and managing the implementation and production of these
programs for both print and web. Clients have included Mercedes Benz,
Zonnic, Arby’s.
WL2 STUDIOS - NEW YORK, USA
CREATIVE DIRECTOR - JUNIOR PARTNER - JANUARY 1995 - 2009
As a Design Director for WL2 studios NYC, I was part of a team that
specialized in the creation and implementation of design programs for leading
retail brands.
Combining international market assessments and awareness, strategic brand
positioning, and the art direction and production of comprehensive visual
programs in areas of retail branding, primary and secondary packaging,
collateral, advertising and multi-media, I was able to develop consistent,
comprehensive and compelling image programs for:
Victoria’s Secret, Crabtree & Evelyn, C.O. Bigelow Chemists, Dean &
Deluca, Chicos/Soma Intimates, Express, LVMH, Bath & Body Works,
Lancôme, Earth Therapuetics, Keenan Duffty, Lancaster Group, Movado,
Sonia Kashuk, Target, New York Philharmonic, Polo Jeans Company, Yoichi
Nagasawa and Erbaviva.
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EFFECTIVE LEADERSHIP AND MANAGEMENT SKILLS.
EXCELLENT COMMUNICATION SKILLS.
THE ABILITY TO EFFECTIVELY WORK IN A TEAM AND INSPIRE COLLABORATION.
HIGHLY ORGANIZED AND STRONG ABILITY TO WORK UNDER DEADLINES.
EDUCATION
PLYMOUTH UNIVERSITY - SOMERSET COLLEGE OF ARTS
TAUNTON - SOMERSET - ENGLAND
Bachelor of Arts (Hons) - Textile and Fashion Design - 1993
DUPPERRE COLLEGE OF FASHION AND APPLIED ARTS
PARIS - FRANCE
3 Month Cultural Program - 1991
THURROCK SCHOOL OF ART
GRAYS - ESSEX - ENGLAND
National Diploma - Art and Design, Art History - 1990
TECHNICAL SKILLS
Fluent in Adobe Creative Suite (Illustrator, Photoshop, Indesign, Muse),
iLife and iWork suite of programs including Keynote.
Proficient in Final Cut Express. Apple Aperture.
REFERENCES
CURRENTLY A GREEN CARD HOLDER / LEGAL ALIEN
Bill Hovard - Founder / Creative Director - Hovard Design.
Ayse Birsel - Founder / Creative Director - Birsel + Seck.
LEE ILEY / GRAPHIC DESIGN
454 WEST 20TH STREET, #2, NEW YORK, NY 10011 : T - 917 509 9902 : E - LEEILEY@ME.COM : W - WWW.LEEILEY.COM
CLIENTS (SELECTION)
VICTORIA’S SECRET
PACKAGING, PRINT, BRANDING
Retail Packaging, Specialty Packaging, Colorist, Direct Mail, Mechanical Creation.
C.O.BIGELOW
PACKAGING, PRINT, WEB, BRANDING
Retail Packaging, Specialty Packaging, Branding, Logo Design, Catalog Design, Art Direction,
Styling, Photoshoot Direction, Mechanical Creation, Press Supervision, Web Site Design.
THE COLORFIELD
PACKAGING, BRANDING, WEB
Logo Design, Retail Packaging, Specialty Packaging, Web Site Design, Mechanical Creation.
MERCEDES BENZ
PRINT
Photoshoot Direction, Brochure Design and Art Direction,
Mechanical Artwork, Press Supervision.
ZONNIC
PRINT, PACKAGING, BRANDING
Logo Design, Packaging Design, Direct Mail, Mechanical Artwork Creation.
MERCEDES BENZ
PRINT
Photoshoot Direction, Brochure Design and Art Direction, Mechanical Artwork.
WELEDA
PRINT, PACKAGING, WEB
Branding, Art Direction, Styling, Direct Mail, Photoshoot Direction, Catalog Design,
Mechanical Creation, Press Supervision, Web Site Design.
ILIA PETROVIC ART
WEB
Web Site Design.
COLD WATER CREEK
PACKAGING, PRINT, BRANDING
Retail Packaging, Branding, Catalog Design, Logo Design, Colorist Mechanical Creation.
BELLA’S PACKAGING, PRINT, BRANDING
Specialty Packaging, Branding, Catalog Design, Logo Design, Art Direction,
Styling, Photoshoot Direction, Photography, Mechanical Creation.
CRABTREE & EVELYN PACKAGING, PRINT, BRANDING
Retail Packaging, Specialty Packaging, Logo Design, Branding, Direct Mail, Mechanical Creation.
EXPRESS
PACKAGING, PRINT, BRANDING
Retail Packaging, Specialty Packaging, Branding, Logo Design, Mechanical Creation.
X2 DENIM
PACKAGING, PRINT, BRANDING
Retail Packaging, Specialty Packaging, Branding, Direct Mail, Logo Design,
Mechanical Creation.
Retail Packaging, Specialty Packaging, Branding, Logo Design, Direct Mail, Art Direction,
Mechanical Creation.
SONIA KASHUK
PACKAGING, PRINT, BRANDING
Specialty Packaging, Branding, Direct Mail, Mechanical Creation.
BIRSEL + SECK
BRANDING
Branding, Logo Design.
HUDSON MADE
PACKAGING, PRINT, BRANDING
Specialty Packaging, Branding, Logo Design, Art Direction.
SOMA INTIMATES
PACKAGING, PRINT, BRANDING