Fiscal Year 2011 Full Year and Fourth Quarter Financial Results February 13, 2012 Rakuten, Inc. This presentation includes forward-looking statements relating to our future plans, targets, objectives, expectations and intentions. The forward-looking statements reflect management’s current assumptions and expectations of future events, and accordingly, they are inherently susceptible to uncertainties and changes in circumstances and are not guarantees of future performance. Actual results may differ materially, for a wide range of possible reasons, including general industry and market conditions and general international economic conditions. In light of the many risks and uncertainties, you are advised not to put undue reliance on these statements. The management targets included in this presentation are not projections, and do not represent management’s current estimates of future performance. Rather, they represent targets that management strive to achieve through the successful implementation of the Company’s business strategies. The Company may be unsuccessful in implementing its business strategies, and management may fail to achieve its targets. The Company is under no obligation – and expressly disclaims any such obligation – to update or alter its forward-looking statements. Names of companies, products, and services and such that appear in this material are trademarks or registered marks of their respective companies. [Note] Annual growth of Rakuten Ichiba & Rakuten Books GMS in the footnote on page 4 was corrected from 14.9% to 17.1% on February 15, 2012 Revenue of “Others and Former Rakuten KC Co., Ltd.” in FY2011/Q4 on page 44 was corrected from 2.6 billion yen to 1.0 billion yen on April 27, 2012 Contents 1 FY2011 Full Year Results 2 Mid-to-Long Term Strategy 3 FY2011 Fourth Quarter Results 4 Internet Services 5 Internet Finance 6 Others Appendix 1 1 FY2011 Full Year Results 2 Highlights of FY2011 Financial Results Highest levels of Sales, Operating Profit, and Ordinary Profit in Rakuten’s history 3 Looking Back on 2011 Ichiba surpassed JPY 1 trillion GMS and still growing faster than expanding Japanese E-Commerce market*1 Strengthened international marketplace businesses Executed restructuring of finance businesses, and entered into high growth stage Cost control effective and ongoing Expanded global technology sites *1:Japanese Internet & mobile commerce market growth in 2011 +11.4% YoY (Fuji Keizai), Growth of Rakuten Ichiba & Rakuten Books GMS in 2011 +17.1% YoY 4 Rakuten Group Consolidated Sales Sales: +9.8% (accounting), Sales excluding KC Card*1: +15.0% YoY Sales (JPYbn) 379.9 400 346.1 298.2 300 249.8 * 5.0% 1 + s Sale 213.9 200 100 0 FY2007 FY2008 FY2009 FY2010 FY2011 *1: Pro forma figures excluding sales of “KC Card” business sold on Aug. 1, 2011; FY2010 JPY25,282mm, FY2011 JPY10,818mm 5 Rakuten Group Consolidated Operating Profit OP achieved record high for 4 consecutive years: JPY 71.3 bn, +11.9% YoY Adjusted OP*2: JPY 75.6 bn, +18.6% YoY Operating Profit (JPYbn) 75.6 80 *2 63.7 56.6 60 *2 OP 47.1 + % 18.6 40 24.6 *1 20 0 FY2007 FY2008 FY2009 FY2010 FY2011 *1: Fiscal 2007 operating profit excludes a one-time expense of JPY 24.5bn due to change of estimation method of additional provisions for allowances relating to interest repayment claims at Rakuten KC Co., Ltd. *2: Fiscal 2011 operating profit excludes JPY 4.2bn of additional provisions for allowances relating to interest repayment claims at Rakuten KC Co., Ltd. before reorganization of credit card business 6 Rakuten Group Consolidated EBITDA EBITDA achieved record high for 4 consecutive years :JPY 96.6 bn, + 10.2% YoY Adjusted EBITDA*2: JPY 100.9bn, +15.0% YoY EBITDA (JPYbn) 100.9 100 87.7 78.4 80 60 *2 *2 DA EBIT 66.7 0% +15. *1 44.1 40 20 0 FY2007 FY2008 FY2009 FY2010 FY2011 *1: Fiscal 2007 EBITDA excludes a one-time expense of JPY 24.5bn due to change of estimation method of additional provisions for allowances relating to interest repayment claims at Rakuten KC Co., Ltd. *2: Fiscal 2011 EBITDA excludes JPY 4.2bn of additional provisions for allowances relating to interest repayment claims at Rakuten KC Co., Ltd. before reorganization of credit card business 7 FY2011 Sales and Operating Profits by Business Category (JPY bn) Sales *2 Internet Services Internet Finance Net +23.5% +19.8% excl. *3 KC Card 130.3 +16.4% 17.5 Accounting 141.1 +2.9% 13.3 34.1 -6.3% 1.1 -24.0 - EBITDA*1 YoY 65.7 228.5 Adjustments OP Margin 32.3% Gross (Accounting) Others Consolidated 203.9 Operating Profit YoY +13.2% 73.8 +10.9% 21.2 15.1% +7.2% 3.3% +489.6% 3.2 9.5% +61.6% 9.4% - 75.6 Accounting 379.9 +9.8% 71.3 32.3% 25.5 - +15.0% +12.8% +46.4% - -8.9 369.0 YoY 36.2% 28.8% excl. *3 KC Card EBITDA Margin 18.8% - -1.7 - +18.6% 100.9 - +11.9% 96.6 - 25.4% +28.7% +15.0% +10.2% *1: EBITDA = Ordinary Profit + Interest expense + Depreciation + Amortization of goodwill - Effect of securitizing loan receivables *2: Calculated based on Gross Profit for Package Media (inventory-type business in Japan). *3: (Pro forma) Sales excludes sales of “KC Card” business sold on Aug. 1, 2011; FY2010 JPY25,282mm, FY2011 JPY10,818mm. Profits exclude JPY 4,264 mm of additional provisions for allowances relating to interest repayment claims before reorganization of credit card business 8 Domestic Gross Transaction Value (Including Credit Cards and E-Money) (JPY bn) 3,500 3,294 3,000 2,693 2,500 1,859 2,000 1,473 1,500 1,000 1,154 355 Edy and *2 Credit Card +29.5% YoY 420 Travel*3 +14.9% YoY 366 482 *1 305 260 220 500 579 1,642 1,268 657 Domestic Gross Transaction Value +22.3% YoY 730 896 1,059 1,232 Domestic*4 E-Commerce +16.4% YoY 0 FY2007 FY2008 FY2009 FY2010 FY2011 *1: Edy Transaction Value = Amount settled by E-Money “Edy” (including mobile and cards) (Q1/10-) *2: Credit Card Shopping Transaction Value = Shopping Transaction Value of credit cards (including Rakuten group service use) *3: Travel (before cancellations, excluding tax) = Domestic/international accommodation bookings, International air tickets, Domestic/international dynamic packages, Domestic bus services, Rental car services *4: Domestic E-Commerce = Mall (Fixed-price, Group purchase), Mobile, Business, Golf, Books, Auction (Flea market), download, tickets, Internet Supermarket, Check Out, Off-track betting, toto, Showtime, Media Rental 9 FY2011 Overseas E-Commerce GMS Jumped In 2011, we completed entries into countries with high internet penetration Up to Dec 2010 New entries from Jan 2011 ¾ Taiwan Rakuten Ichiba (Date of consolidation) ¾ Tarad.com: Thailand ¾ Belanja: Indonesia (Q2) ¾ Buy.com: US ¾ Rakuten Brazil (Q3) ¾ Priceminister: France ¾ Rakuten Deutschland (Q4) ¾ Lekutian: China ¾ Play.com: UK Total Overseas GMS (JPY bn) 100 80 (Q4) 87.1 62.5 60 * 40 % 9.4 3 + 20 Y Yo (*FX-adjusted) 0 FY2010 FY2011 10 Dividend per Share (Adjusted for Stock Splits) Steady trend of increasing dividends (JPY) 250 250 200 200 150 100 100 100 100 50 50 25 50 25 0 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 11 2 Mid-to-Long Term Strategy 12 Mid-to-Long Term Focus Strengthen dominance and scale in Japan Create Single Global Platform 2012 = Opening Year of our True Globalization 13 New Rakuten Logo and Branding (1) 14 New Rakuten Logo and Branding (2) More powerful logo for transition of Rakuten to global brand status New English logo gives strong impression like Japanese logo = 15 New Rakuten Logo and Branding (3) Smooth transition from co-branding to Rakuten brand ¾ Germany: brand transition 16 Advancing to the Next Stage True Globalization with eBooks 17 Recent Press Reports on Rakuten (UK, Germany) Handelsblatt (Jan 23): The Guardian (Feb 5): InternetWorld (Jan 31): Japanese Internet Giant Rakuten to Challenge Amazon Why Rakuten’s Kobo is Amazon’s Only Global Competition Rakuten Chief: “In 5 Years We Will Be No. 1 (in Germany)” 18 Recent Press Reports on Rakuten (Brazil) Valor Economico (Feb.5): Rakuten Focuses on Brazil in Globalization Effort 19 Kobo – World Class eReader Company Now 7m readers on Kobo devices and apps Over 1m readers added in month of Dec 2011 Global Business Expansion ¾ Strong launches in UK and France with no. 1 Booksellers ¾ New Kobo Touch with Offers, expanding distribution in US ¾ New Kobo Vox in UK, Australia and New Zealand *1: Kobo Inc. will be consolidated from Q1/2012 20 Rakuten + Kobo Integrated Model Exploring the Future with eBooks Provide new value to users Win-Win for Publishers, Retailers, OEMs Fast Time to Market with Capital Efficiency 21 Kobo Japan Launch Preparing for launch in Japan Rakuten + Kobo to invigorate eBook market in Japan Win-Win model to be same in Japan Local content + Kobo international offering Competitive eReaders at affordable prices 22 Kobo Highly Rated Globally Kobo Touch selected by WIRED as Best eReader 23 3 FY2011 Fourth Quarter Results 24 Summary of Q4/11 Consolidated Results (JPY bn) Q4/10 Q4/11 (Oct-Dec) (Oct-Dec) Margin YoY Sales 93.5 109.4 100.0% +16.9% Operating Profit 19.5 23.1 21.2% +18.5% Ordinary Profit 19.1 22.0 20.1% +14.9% 26.0 29.7 27.1% +13.8% * EBITDA *EBITDA = Ordinary Profit + Interest expense + Depreciation + Amortization of goodwill - Effect of securitizing loan receivables 25 Summary of Q4/11 Consolidated Results (by Business Category) (JPY bn) Sales *2 Internet Services Net Adjustments Consolidated +41.4% OP Margin 30.7% +33.8% 34.1 -3.0% 5.2 7.5 -1.1% -0.2 - -2.6 - 109.4 - +16.9% 23.1 21.2% YoY 23.1 27.8% 15.3% EBITDA Margin 34.2% +11.3% 74.7 -7.0 EBITDA*1 YoY 20.8 Gross (Accounting) Internet Finance*3 Others 67.8 Operating Profit YoY +10.9% 31.0% 7.2 21.1% - 0.2 3.7% - -0.9 +37.0% +18.5% 29.7 - 27.1% *1: EBITDA = Ordinary Profit + Interest expense + Depreciation + Amortization of goodwill - Effect of securitizing loan receivables *2: Calculated based on Gross Profit for Package Media (inventory-type business in Japan). *3: Adjusted Internet Finance sales growth was +15.1% YoY, excluding JPY 5.52bn sales of the sold KC Card business, +27.1% - - +13.8% 26 Quarterly Domestic Gross Transaction Value (Including Credit Cards and E-Money) (JPY bn) 1,000 917.3 772.1 800 649.8 682.8 805.8 727.4 588.3 600 397.6 370.5 302.4 844.2 457.8 Edy*1 and *2 Credit Card +23.6% YoY 103.0 Travel +13.9% YoY 423.6 362.7 328.1 266.9 *3 400 90.4 81.8 Domestic Gross Transaction Value +18.8% YoY 90.8 104.0 120.4 93.1 103.0 200 239.6 256.5 251.7 10/1Q 10/2Q 10/3Q 311.0 271.4 304.1 300.1 11/1Q 11/2Q 11/3Q 356.4 Domestic*4 E-Commerce +14.6% YoY 0 10/4Q 11/4Q *1: Edy Transaction Value = Amount settled by E-Money “Edy” (including mobile and cards) (Q1/10-) *2: Credit Card Shopping Transaction Value = Shopping Transaction Value of credit cards (including Rakuten group service use) *3: Travel (before cancellations, excluding tax) = Domestic/international accommodation bookings, International air tickets, Domestic/international dynamic packages, Domestic bus services, Rental car services *4: Domestic E-Commerce = Mall (Fixed-price, Group purchase), Mobile, Business, Golf, Books, Auction (Flea market), download, tickets, Internet Supermarket, Check Out, Off-track betting, toto, Showtime, Media rental 27 4 Internet Service 28 Internet Services Quarterly Results (JPY mm) Sales Operating Profit 74,746 80,000 60,000 55,867 44,058 48,616 54,386 48,435 Sales +33.8% YoY 50,999 42,306 40,000 20,813 18,693 20,000 12,485 12,973 13,975 12,654 15,888 16,426 OP +11.3% YoY 0 Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 Q2/11 Q3/11 Q4/11 29 Internet Services Breakdown Sales of “others” surged mainly due to consolidation of Play.com since Q4/11 Sales Operating Profit (JPY bn) (JPY bn) 74.7 70 60 55.8 48.4 50.9 50 40 30 25.0 20.8 21.0 54.3 39.5 5.9 5.4 5.4 Others +58.1% YoY 21.9 6.7 7.8 Travel +14.1% YoY 20 10 20.8 22 20 18.6 18 2.2 16 2.5 1.1 15.8 14 12.6 12 2.0 2.0 16.4 2.9 3.7 Others -50.7% YoY Travel +14.0% YoY 10 16.8 8 6 13.9 13.9 13.4 11.1 Ichiba +20.8% YoY 4 24.9 22.2 24.4 24.5 28.4 0 Ichiba +14.2% YoY 2 0 -2 Q4/10 Q1/11 Q2/11 Q3/11 Q4/11 -0.5 -0.1 -0.7 Q4/10 Q1/11 Q2/11 Q3/11 Q4/11 30 Internet Services Highlights of Q4 FY2011 Surpassed JPY 1 trillion of GMS for full year Rakuten Ichiba ` Q4 OP: JPY 16.8bn +20.8% YoY GMS through smartphones growing Solid growth of sales of daily products Rakuten Super Social Shop Service “S4” launched Rakuten Travel Others ` ` Kept high GTV growth rate: +13.9% YoY Smartphone GTV growing rapidly: +5x YoY Business tie-up with LCC, “Peach Aviation” Revenues increased due to consolidation of Play.com Annual overseas GMS: +39.4% YoY Transforming local businesses into Rakuten Ichiba model 31 Rakuten Ichiba Quarterly Results OP growth accelerated to +20.8% YoY, OP margin reached 59.1% Sales (JPY mm) Operating Profit 28,435 30,000 24,910 25,000 20,410 21,521 24,472 24,564 22,210 21,245 20,000 16,804 10,000 13,979 13,907 15,000 10,021 10,805 Sales +14.2% YoY 13,475 11,130 10,241 OP +20.8% YoY 5,000 0 Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 Q2/11 Q3/11 Q4/11 32 Domestic E-Commerce GMS Domestic E-Commerce GMS: +14.6% YoY GMS growth of Rakuten Ichiba and Books: +14.9% YoY (JPY bn) 400 356.4 350 311.0 300 250 239.6 256.5 304.1 300.1 271.4 251.7 200 GMS YoY % 6 +14. 150 100 50 0 Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 Q2/11 Q3/11 *: Domestic E-Commerce = Mall (Fixed-price, Group purchase), Mobile, Business, Golf, Books, Auction (Flea market), download, tickets, Internet Supermarket, Check Out, Off-track betting, toto, ShowTime, Media rental Q4/11 33 Rakuten Ichiba Unique Buyers* and Transactions Unique buyers* (Million) 12 Number of transactions 11.72 10.71 10.18 (Million) 50 46.74 10.74 45 10.02 41.17 10 40 40.33 38.44 36.29 35 8 30 6 25 20 oY Y % 1 +15. 4 oY Y % 6 +21. 15 10 2 5 0 0 Q4/10 Q1/11 Q2/11 Q3/11 Q4/11 Q4/10 Q1/11 Q2/11 *Unique Buyers: Number of buyers sorted by e-mail address with purchasing records during the listed 3 month period. Q3/11 Q4/11 34 Focus at Rakuten Ichiba Business Aim to Accelerate Growth with Merchants Further strengthening ties with loyal customers Adapting smartphones and tablets Massive expansion of product line-up 35 Rakuten Travel, Inc Quarterly Results* (JPY mm) Sales Operating Profit 7,842 8,000 6,796 6,770 Sales +14.1% YoY 5,956 6,000 4,916 5,403 5,115 5,485 3,715 4,000 3,235 2,902 2,545 2,000 1,925 2,061 1,906 2,032 OP +14.0% YoY 0 Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 *: Financial results of Rakuten Travel, Inc, excluding bus services and overseas branches Q2/11 Q3/11 Q4/11 36 Travel Business Gross Booking Transaction Value Travel GTV*: +13.9% YoY (JPY bn) 140 120.4 120 100 90.8 103.0 104.0 103.0 90.4 93.1 81.8 80 60 40 oY Y % G 3.9 1 + TV Q1/11 Q2/11 20 0 Q1/10 Q2/10 Q3/10 Q4/10 Q3/11 Q4/11 *: Travel GTV = Booking base (before cancellation, excl. tax) = Domestic / International accommodation booking, International air tickets, Domestic / International DP, Domestic bus, Rental car service 37 Global Marketplace Business Expanding Strategic implementation at global EC sites: ¾ Brand ¾ Business model changes to unique Ichiba B2B2C model ¾ Rakuten Super Points ¾ “Omontenashi” concept Organic Growth of Annual Global Marketplace GMS: +25.2% YoY (Excluding Buy.com first party sales, Play.com first party sales, and Rakuten Brazil) 38 GMS Ratio from Overseas Companies (Q4/2011) GMS by Geographic Area Q4/2011 GMS from overseas companies 9.7% GMS from EC companies in Japan 90.3% 39 GMS Growth from Overseas Companies (Q4/2011) GMS of Overseas E-Commerce doubled as overseas sites expanded (JPY bn) Overseas E-commerce GMS 40 2x Yo Y * 30 20 10 (*FX-adjusted) 0 Q4/10 Q4/11 40 5 Internet Finance 41 Internet Finance Quarterly Results OP grew largely after card business reorganization was completed: +37.0% YoY Sales (JPY mm) Operating Profit 40,000 35,056 33,097 33,911 35,169 36,042 35,827 35,159 34,130 Sales -3.0% YoY 30,000 20,000 10,000 2,472 3,347 2,368 3,823 3,661 4,921 * 3,771 5,236 OP +37.0% YoY 656 0 Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 Q2/11 Q3/11 *: Q2/11 : Adjusted Operating Profit: Excluding one-off operating expense at Rakuten KC of JPY 4,264 mm Q4/11 42 Internet Finance Highlights of Q4 FY2011 Rakuten Card ` Revenues of Rakuten Card business: +31.7% YoY Shopping revolving balance: +39.1% YoY Quality of loan receivables become healthier Ordinary profit: +143.1% YoY Rakuten Bank ` Rakuten Securities ` Acquired the largest number of of new accounts in the industry in 2011 bitWallet (E-Money) ` Brand name change to “Rakuten Edy” from June 1, 2012 Loan receivables of “Super Loan”: +25.0% YoY Number of corporate users of foreign remittance service surpassed 3,000 in first year since launch 43 Credit Card Business Revenue and OP*1 Now entering into high growth stage Others and Former Rakuten KC Co., Ltd -83.3% YoY (JPY bn) 20 19.1 17.7 1.0 1.6 6.2 15 1.5 10 Ra Former Rakuten Credit Co., Ltd +8.9% YoY *2 ard C en t u k Rakuten Card Business +31.7 YoY 15.0 5 0 Operating Profit +45.4% YoY 11.4 2.5 1.7 Revenue OP FY2010/Q4 Revenue OP FY2011/Q4 *1: FY2010/Q4 OP = former Rakuten KC Co., Ltd + former Rakuten Credit Co., Ltd ; FY2011/Q4 OP = Rakuten Card Co., Ltd *2: Revenue of “Others and Former Rakuten KC Co., Ltd.” in FY2011/Q4 was corrected from 2.6 billion yen to 1.0 billion yen on April 27, 2012 44 Rakuten Card Shopping Transaction Value and Shopping Revolving Balance* Rakuten Card Shopping Revolving Balance Rakuten Card Shopping Transaction Value (JPY bn) 450 (JPY bn) FY2011 YoY: +44.4% 140 120 110.5 347.2 350 101.3 313.1 300 119.8 385.5 400 281.6 100 279.4 86.1 250 80 200 60 150 + 100 93.8 .9% 6 3 Y Yo .1% 9 +3 40 Y Yo 20 50 0 0 Q4/10 Q1/11 Q2/11 Q3/11 Q4/11 For figures of other credit cards, please refer to the appendix Q4/10 Q1/11 Q2/11 Q3/11 Q4/11 45 Rakuten Bank Quarterly Results Dealt with high-risk assets acquired under the previous management, entering into a steady growth stage Basic Profit* (JPY mm) Ordinary Profit 1,585 1,500 1,347 1,236 1,108 1,000 1,815 1,762 1,983 2,000 1,670 1,606 Basic Profit +59.2% YoY 1,320 1,312 1,107 939 746 707 Ordinary Profit +143.1% YoY 500 144 0 Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 Q2/11 Q3/11 Q4/11 *: Basic profit = Income or loss deducted due to changes in market price or sales of investment products. Income or loss due to main business of Rakuten Bank used instead for temporary income (loss) such as investments 46 “Rakuten Bank Super Loan” Trends of Loan Receivables Loan Receivables kept high growth, over +20% YoY Total Members (# of persons) Loan receivables (JPY bn) 160 120 Loan receivables Total customers 117.4 131.2 250,000 200,000 *1 164,092 *1 80 172,569 150,000 153,267 138,480 143,340 oY % Y 0 . 5 2 + les b a v i Rece Loan 40 100,000 50,000 Dec/10 Allowance ratio*2 125.3 140.7 146.8 2.56% Mar/11 2.67% Jun/11 Sep/11 2.59% *1: Loan Receivables, Total Members and Allowance are total of Rakuten Bank and Rakuten Credit *2: Allowance ratio = Balance of allowances for doubtful accounts ÷Balance of loan receivables 2.43% Dec/11 2.21% 47 Rakuten Securities Quarterly Results* (JPY mm) Sales 6,390 6,000 Operating Profit 6,254 5,694 5,217 5,411 5,094 5,015 4,821 Sales -5.4% YoY 4,000 1,927 1,883 2,000 1,373 1,156 1,222 1,068 837 770 OP -37.0% YoY 0 Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 Q2/11 *: Since Q3/11, consolidated financial results are shown. Up to Q2/11, on a non-consolidated basis. Q3/11 Q4/11 48 Rakuten Securities New Accounts / Ratio of Applications via Rakuten Group No. 1 in new account acquisitions in 2011 (190,070 accounts in 2011) Achieved 70% of new accounts from Rakuten Group in October 2011 % of new accounts from Rakuten group Monthly new accounts at major securities companies (# of Accounts) 100% 70,000 90% 60,000 51,830 50,000 80% 70% 60% 40,000 50% 30,000 40% 20,000 30% 20% 10,000 10% 0 4Q 1Q 2Q FY2010 3Q 4Q 0% Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec FY2011 FY2010 Rakuten SBI Monex Source: Data disclosed by each company Matsui Kabu.com FY2011 Via Rakuten Group Ohters 49 6 Others 50 Others Quarterly Results Profit increase at IP telephony business Sales (JPY mm) 10,211 Operating Profit 10,147 10,000 9,350 9,910 8,446 7,655 8,000 7,570 7,342 Sales -1.1% YoY 6,000 4,000 2,000 498 899 685 OP YoY 1,213 0 -558 -645 -517 Q4/10 Q1/11 -238 -2,000 Q1/10 Q2/10 Q3/10 Q2/11 Q3/11 Q4/11 51 Others Q4 FY2011 Highlights Fusion Communications (Telecom) Rakuten Baseball ` OP: JPY 433 MM (+72.7% YoY) ` Sponsors and broadcasting sales in good shape Pay-Per-Call service for advertising media in good shape Total attendants at 72 home games +2.3% YoY 52 Appendix ⁃ Improvement of Calculation Method of a Part of Operating Costs ⁃ Financial Condition ⁃ Other Information 53 Plan of Improvement of Point Related Cost Estimation Currently, costs of Rakuten Super Points is recognized at the time of granting or usage, about two months after users’ transactions (purchase, booking, etc), in order to deal with cancellation of orders, campaigns across multiple services and so on. Rakuten group is planning to improve the estimation method for point costs, including a system for the preparation of introduction of IFRS. Costs for regular points will be recognized at the time of transactions. Costs for limited-time points will be recognized at the time of transactions or usage, depending on type of campaign. CY20XX Current Recognized at Regular: Granting points Limited-time: Usage of points Nov. Dec. Jan.*1 Feb.*1 Mar. ... Feb. Mar. ... Users’ transactions Record on PL CY20XX Planned Recognized at Regular: Transactions Limited-time: Transactions or grant 20XX+1 Nov. 20XX+1 Dec. Jan. Users’ transactions Record on PL *1: The point costs (partly promotion costs) recognized in Jan. and Feb. 2011 were approx. JPY 4 billion in total for the Ichiba and Card businesses, where this planned change will have the biggest impacts 54 Reclassification of Part of Advertisement Costs (FY2011) Part of advertisement costs was reclassified from cost of sales to advertisement and promotion expenses in SG&A expenses. The amount of such costs from Jan. 2011 to Dec. 2011 was JPY 9,479 million, all of it reclassified in Q4/2011. This treatment is as a result of careful examination of cost of sales and SG&A expenses through the IFRS preparation project. The amount of such advertisement costs included in cost of sales in FY2010 totaled JPY 8,225 million. (JPY MM) Q4/11 Q4/10 Sales 93,588 Previous method 109,442 Cost of Sales 20,332 29,127 -9,479 19,648 Gross Profit 73,255 80,314 +9,479 89,793 Selling, General and Administrative Expenses 53,691 57,141 +9,479 66,620 Point Costs 2,344 2,220 - Advertisement and promotion expenses 7,115 8,686 +9,479 18,166 13,473 14,868 - 14,868 Depreciation 4,364 4,120 - 4,120 Communications and Maintenance expenses 3,798 3,686 - 3,686 Outsourcing expenses 6,239 6,760 - 6,760 Expenses for doubtful accounts 4,228 1,897 - 1,897 12,127 14,901 - 14,901 19,563 23,173 - 23,173 Personnel expenses Others Operating Profit Change - Reported 109,442 2,220 55 Financial Condition 56 Financial Institutions Debt*1 Trend (JPY bn) 500 441.5 406.9 400 368.2 399.2 346.8 181.4 300 168.0 218.2 165.6 Others 200.2 200 260.0 100 202.6 238.8 180.9 146.5 Rakuten Card Co., Ltd.*2 0 Dec/10 Mar/11 Jun/11 *1: Debt from outside financial institutions = Bonds + CP + short-term debt + long-term debt *2: Up to Jun/11, results of former Rakuten KC are shown Sep/11 Dec/11 57 Rakuten, Inc. (Non-consolidated) Debt and Cash (JPY bn) Working capital M&A Investment and lending to Card biz. Cash and Deposits NCD 175.3 158.6 136.5 125.7 122.5 99.0 64.0 40.6 76.6 50.0 40.0 50.0 48.9 46.9 47.7 55.1 15.6 20.6 27.0 21.1 10.5 5.1 37.6 16.0 35.6 21.3 35.6 21.7 5.1 5.3 16.2 43.0 5.0 18.0 Borrowing Cash and Deposits Borrowing Cash and Deposits Borrowing Cash and Deposits Borrowing Cash and Deposits Borrowing Cash and Deposits Dec/10 Mar/11 Jun/11 Sep/11 Dec/11 4.7 58 Rakuten Group : Balance Sheets (As of December 31, 2011) Rakuten Group (Consolidated) (JPY bn) Cash and deposits 88.9 Debt from financial institution (outside the group) Graph legend Cash and deposits 346.8 Other Assets Other Assets 5.0 18.4 286.2 Rakuten, Inc. (Non-Consolidated) Total Net Assets *JPY34.0bn of borrowing at Rakuten Card is from Rakuten, Inc. 158.6 517.9 802.1 748.5 *JPY11.0bn of borrowing at Rakuten Securities is from Rakuten Group 48.8 17.5 23.5 89.5 180.5 24.1 274.4 234.9 Total Assets 1,914.5 Rakuten Securities Rakuten Card Co., Ltd. (Non-Consolidated) 4.7 Other Liabilities 304.9 Total Net Assets *JPY5.0bn of borrowing at Rakuten Bank is from Rakuten, Inc. 741.5 Liabilities at Securities Business Other Liabilities Rakuten Bank (Consolidated) Deposit At Banking Business 1,825.5 Debt 42.9 Total Assets 522.6 Total Assets 820.6 355.1 311.7 290.1 123.4 33.6 31.2 Total Assets 335.2 Total Assets 372.6 *: Rakuten Securities (non-consolidated), Rakuten Card Co., Ltd. , Rakuten, Inc. (non-consolidated) and Rakuten Bank also including internal elimination *: Debt = Corporate bonds + CP + Short-term borrowings + Long-tem borrowings 59 Cash Flow Breakdown : Jan - Dec 2011 (JPY bn) Beginning End (Dec 31, 2010) (Dec 31, 2011) Non-Financial Businesses Operating Investing Financing Financial Businesses Operating Investing Profit (adjusted) 12.2 15.3 20.6 14.9 20.2 78.8 Financing Stock of Common subsidiaries Sale Purchase Tax 64.9 47.7 Tax Operating CF (Exc. Tax) 149.7 33.5 3.6 Change in assets & liabilities 100.7 14.9 5.2 54.8 Other investing CF Change in securities at R-Bank Increase of cash and cash equivalents Increase of cash and cash equivalents +JPY63.4bn -JPY38.2bn 60 Breakdown of Cash Flow by Financial Businesses and Non-financial Businesses : FY2011 (1) (JPY bn) Overview of cash flow statements for FY2011 Ⅰ Net cash provided by (used in) operating activities Income (loss) before income taxes and minority interests Depreciation and amortization Amortization of goodwill Increase (decrease) in allowance for doubtful accounts Loss (gain) on valuation of securities for banking business Loss on business restructuring Other loss (gain) Decrease (increase) in notes and accounts receivable-trade Decrease (increase) in accounts receivable-installment Decrease (increase) in beneficial interests in securitized assets Decrease (increase) in operating loans receivable Increase (decrease) in notes and accounts payable-trade Increase (decrease) in accounts payable-other and accrued expenses Increase (decrease) in deposits for banking business Decrease (increase) in call loans for banking business Decrease (increase) in cash loans and bills discounted for banking business Decrease (increase) in operating receivables for securities business Increase (decrease) in operating payable for securities business Increase (decrease) in loans payable secured by securities for securities business Other, net Subtotal Payments for guarantee deposits for business operation Proceeds from guarantee deposits for business operation Income taxes paid Other, net Net cash provided by (used in) operating activities Consolidated (14.4) 16.9 7.8 (0.7) 2.2 77.1 5.5 (4.2) 13.5 (88.6) 22.6 21.2 21.7 28.2 (24.0) (29.7) 28.9 (21.5) (4.0) (8.3) 50.1 (0.3) 2.1 (23.1) (1.2) 27.5 *: Breakdown between financial and non-financial businesses are based on internal estimation and non-audited. Financial (72.9) 6.8 3.2 (1.0) 2.2 77.1 0.0 13.5 (88.6) 22.6 20.3 16.6 28.2 (24.0) (29.7) 28.9 (21.5) (4.0) (12.0) (34.1) (0.3) 2.1 (2.4) (1.2) (36.0) NonFinancial 58.5 10.0 4.6 0.3 (4.3) 0.8 5.1 3.6 78.8 (20.6) 58.1 Common 5.5 5.5 5.5 61 Breakdown of Cash Flow by Financial Businesses and Non-financial Businesses : FY2011 (2) (JPY bn) Overview of cash flow statements for FY2011 Ⅱ Net cash provided by (used in) investing activities Payments into time deposits Proceeds from withdrawal of time deposits Acquisition of securities for banking business Proceeds from sales and redemption of securities for banking business Purchase of investments in subsidiaries Purchase of subsidiaries stocks with change in consolidation Proceeds from sales of subsidiaries stocks with change in consolidation Purchase of property, plant and equipment Purchase of intangible assets Other payments Other proceeds Interest and dividends income received Net cash provided by (used in) investing activities Ⅲ Net cash provided by (used in) financing activities Net increase (decrease) in short-term loans payable Increase (decrease) in commercial papers Proceeds from long-term loans payable Repayment of long-term loans payable Redemption of bonds Interest expenses paid Cash dividends paid Other, net Net cash provided by (used in) financing activities Ⅳ Effect of exchange rate change on cash and cash equivalents Ⅴ Net increase (Decrease) in cash and cash equivalents Ⅵ Cash and cash equivalents (as of December 31, 2010) Ⅶ Increase in cash and cash equivalents from newly consolidated subsidiary Ⅷ Cash and cash equivalents (as of December 31, 2011) Consolidated Financial NonFinancial Common (9.9) 5.5 (390.8) 455.8 (7.4) (7.4) 33.5 (3.8) (15.1) (6.4) 2.2 0.4 56.3 (9.5) 5.3 (390.8) 455.8 (1.5) (0.5) (6.3) (2.9) 1.8 51.1 (0.3) 0.1 (5.9) (7.4) 33.5 (3.2) (8.7) (3.5) 0.3 0.4 5.1 - (19.2) (30.2) 173.3 (143.5) (4.8) (1.5) (2.6) (6.0) (34.6) (1.1) 48.1 100.7 0.8 149.7 (17.9) (30.2) 55.0 (60.5) (1.2) (54.8) (39.7) ‐ ‐ ‐ (1.3) 118.3 (82.9) (4.8) (1.5) (2.6) (4.7) 20.2 83.5 ‐ ‐ ‐ (1.1) 4.3 ‐ ‐ ‐ *: Breakdown between financial and non-financial businesses are based on internal estimation and non-audited. 62 Other Information 63 Enhanced Cross-use Ratio* Cross-Use Ratio 50% 45.4% 46.5% Dec/10 Dec/11 40.7% 40% 30% 20% 10% 0% Dec/09 *: Purchasing ratio of Rakuten members who have utilized other Rakuten services during the past 12 months of the listed month. Applicable services are limited to those which can earn Rakuten Super Points (excl. Securities) 64 Amortization of Goodwill (JPY mm) New Segment Old Segment Internet Finance Others Q2/10 Q3/10 Q4/10 Credit Card 246 246 246 246 Banking 282 429 435 460 Securities 95 99 169 94 E-Money 30 58 15 15 581 1,055 936 E-Commerce Internet Services Q1/10 832 Q1/11 829 Q2/11 825 Q3/11 677 Q4/11 841 Travel 12 12 12 12 1,007 1,023 1,138 1,280 Portal and Media 36 16 16 16 Portal and Media (O-net, Inc.) 44 44 44 44 Professional Sports -0 -0 -20 - Telecommunication -5 -5 -5 -5 Total 39 41 41 41 1,575 1,483 1,970 1,823 1,876 1,890 1,858 2,164 *: Amortization of positive goodwill is included in SG&A expenses. Amortization of negative goodwill is included in non-operating revenue. 65 Rakuten Group’s CAPEX*1 (JPY bn) Non Consolidated 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Hardware 1.59 0.83 1.14 0.18 0.53 0.39 0.19 0.19 Software 1.39 1.48 1.96 1.69 1.84 1.51 1.48 1.79 Total 2.98 2.32 3.10 1.87 2.37 1.90 1.67 1.99 Hardware 2.81 1.26 1.71 1.44 1.63 1.09 0.74 1.13 Software 3.47 3.10 4.12 3.97 4.44 3.23 3.88 3.86 Total 6.29 4.37 5.83 5.42 6.07 4.32 4.62 5.00 *2 *2 Consolidated 2011 *1 : Since Q1/10: Acquisition Base (Including Professional Sports Business) *2 : Depreciation of property, plant and equipment (excluding leased assets) was computed by the declining-balance method and changed to straight-line method since 2011. As a result of this change, depreciation was reduced by JPY 1,056mm during the nine months ended December 31, 2011. 66 Rakuten, Inc (non-consolidated) Balance Sheets Income Statements As of Dec 31, 2011 CURRENT ASSETS Cash and deposits Accounts receivable-trade Other current assets Allowance for doubtful accounts 129.5 CURRENT LIABILITIES 4.7 Account payable-trade 37.1 Short-term debts 88.0 Accounts payable -0.3 Income taxes payable Advance receipt Reserve for point program (Allowance for doubtful accounts) 393.1 6.1 14.6 372.2 -0.7 (Allowance for investment loss) -1.3 NONCURRENT ASSETS Property, plant and equipment Intangible assets Investment and other assets TOTAL ASSETS Other current liabilities LONG-TERM LIABILITIES TOTAL LIABILITIES SHAREHOLDERS' EQUITY Capital stock Capital surplus Retained earnings Treasury stock VALUATION AND TRANSLATION Unrealized gain on available-for-sale securities Deferred gains or losses on hedges Subscription rights to shares TOTAL NET ASSETS TOTAL LIABILITIES 522.6 AND NET ASSETS *: Amounts Less Than 0.1 Billion Omitted (JPY bn) Three months ended Dec 31, 2011 119.5 3.7 27.3 20.5 0.2 5.1 15.0 47.4 128.7 248.2 272.1 107.9 116.7 51.0 -3.6 Sales Cost of Sales Gross Profit Sales, General and Administrative Expense Personnel costs Advertising and sales promotion Depreciation Communication and maintenance Outsourcing Others Operating Profit Non-Operating Profit Non-Operating Expense Ordinary Profit Extraordinary income Extraordinary loss Net income before tax Income taxes-current Income taxes-deferred Net Income 1.1 1.0 0.0 1.1 274.4 (JPY bn) 41.5 7.9 33.5 17.3 6.7 4.5 1.3 1.1 3.6 0.0 16.2 0.2 0.9 15.4 0.3 0.8 15.0 0.1 6.5 8.3 522.6 67 Number of Merchants Number of merchants: +3.7% YoY (No. of Merchants) 40,000 37,173 37,047 37,746 38,363 38,553 Dec/10 Mar/11 Jun/11 Sep/11 Dec/11 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 68 Credit Card Business: Revenues and Expenses Revenues and Expenses Rakuten KC Q2/11 (1) Revenues General services Card shopping Others Financing Card cash advances Loan card Others Credit guarantee (Rakuten Credit) Others Total revenues * (incl. effect of securitization GAAP ) Operating expenses Personnel costs General expenses Interest expenses Costs related to doubtful accounts Interest repayment expenses Total operating expenses Operating profit * (incl. effect of securitization GAAP ) (JPY mm) Rakuten Credit Q2/11 (2) Q2/11 (1) + (2) Rakuten KC Jul (1) Rakuten Card (Rakuten Credit) Jul-Sep (2) Q3/11 (1) +(2) Q4/11 9,834 0 9,834 3,569 6,401 9,970 10,455 9,816 18 0 0 9,816 18 3,562 7 6,390 10 9,952 18 10,438 16 4,166 13 4,179 1,325 559 1,884 915 2,738 1,411 15 0 0 13 2,738 1,411 29 878 441 5 511 24 23 1,390 465 28 848 38 29 0 4,004 18,004 1,421 178 1,613 1,421 4,182 19,617 0 1,588 6,482 1,511 2,744 11,217 1,511 4,332 17,700 1,636 4,708 17,716 (17,673) (1,613) (19,286) (6,406) (12,470) (18,876) (17,415) 1,420 9,845 1,795 3,328 4,264 20,653 -2,648 158 332 5 686 0 1,183 429 1,579 10,177 1,801 4,015 4,264 21,836 -2,218 566 3,612 551 951 0 5,681 801 789 6,779 983 1,664 0 10,217 1,000 1,356 10,391 1,535 2,615 0 15,898 1,801 1,264 11,071 1,160 1,637 0 15,134 2,582 (-2,980) (429) (-2,550) (724) (2,253) (2,977) (1,731) *: Amount of revenues in brackets "()" includes effects of securitization. (JPY mm) [Pro forma] Revenues of Rakuten Card biz. Q2/11 12,771 Q3/11 13,799 Q4/11 15,034 69 Credit Card Business: Transaction Volume* Composition of Transaction Volume (JPY mm) General services Card shopping Others Financing Card cash advances Loan card Others Total transaction volume Q4/10 304,331 Q1/11 299,778 Q2/11 332,863 Q3/11 354,446 Q4/11 386,800 303,708 623 299,120 657 332,290 573 353,767 678 386,132 668 9,463 9,442 10,190 9,999 10,228 8,484 979 8,536 905 9,354 835 9,460 539 9,877 350 4,074 4,097 4,093 4,279 4,475 317,869 313,318 347,148 368,725 401,505 *:Up to Q2/11, Rakuten KC Co., Ltd results are shown. Q3/11 results comprise Rakuten KC Co., Ltd (Jul) plus Rakuten Card Co., Ltd (Aug and Sep) Since Q4/11, results of Rakuten Card., Ltd are shown. 70 Credit Card Business: Balance of Loan Receivables (JPY mm) General services Card shopping Card shopping (Securitized) (Securitized, off-balance) (Securitized, on-balance) incl. Revolving balance (principal) Others Financing Card cash advances Loan card (Securitized, off-balance) (Securitized, on-balance) Others Installment Others Credit guarantee (Off-balance guarantees) Others (Off-balance) Total balance (incl. off-balance) (Total on-balance) Credit guarantee for Rakuten Bank (Off-balance guarantees) (On-balance loan receivables) 10/4Q 201,897 11/1Q 197,753 11/2Q 223,167 11/3Q 219,393 11/4Q 257,982 201,259 137,361 101,039 36,321 97,985 638 197,190 141,364 105,049 36,314 105,533 563 222,691 150,781 114,683 36,098 112,792 475 219,140 172,585 172,585 0 110,836 253 257,727 188,833 188,833 0 120,064 255 159,837 150,733 141,460 65,836 64,233 65,428 43,517 9,035 17,930 50,890 60,961 39,035 100 16,024 50,736 56,632 34,880 100 14,406 49,946 17,978 1,364 0 0 46,494 18,455 1,446 0 0 44,331 802 31,266 708 30,013 659 28,510 601 27,426 476 26,089 30,215 27,749 1,051 29,245 26,855 767 27,946 25,636 564 27,007 24,775 418 25,783 23,630 306 393,804 379,209 393,798 313,258 348,782 254,928 246,436 252,815 115,479 136,012 115,685 123,630 129,684 139,240 145,350 108,054 7,630 116,132 7,497 122,201 7,482 131,837 7,402 137,993 7,356 *1: Up to Q2/11: Loan receivables are results of former Rakuten KC Co., Ltd. Credit guarantees (Rakuten Bank Super Loans) are results of former Rakuten Credit Co., Ltd *2: Since Q3/11 shows results of Rakuten Card Co., Ltd 71 Credit Card Business: Allowance for Doubtful Accounts Balance of Uncollected Loan Receivables and Allowances (JPY mm) Rakuten Card Normal Doubtful (4months-and-over-delinquent) Others (incl. re-contract) Normal Doubtful (4months-and-over-delinquent) Sub-total balance of loan receivables Normal Doubtful (4months-and-over-delinquent) % of doubtful accounts Secured Total balance of loan receivables Allowance for doubtful accounts Allowance ratio Write-off for bad debt Q3/11 236,456 Other loan receivables (including re-contract) 84.84% decreased 1.80% Q4/11 % of total 277,638 86.64% 231,048 5,407 271,883 5,754 47,223 42,814 13.36% 33,416 13,806 30,108 12,706 9.40% 3.97% 283,679 264,465 19,214 6.77% 4,799 288,478 320,453 301,991 18,461 5.76% 4,762 325,215 98.54% 94.24% 5.76% 1.46% 100.00% 22,377 7.8% 2,479 21,408 6.6% 2,142 4 months and over delinquent loan ratio also declined As a result of improvement of quality of loans and lower allowance ratio, a JPY 1,066 mm reversal of allowance for bad debt was recorded in Q4 Loan receivables and Allowance of Former Rakuten Credit, Inc* (JPY mm) Loan receivables Credit guarantee Allowance Write-off for bad debt Q3/11 7,402 131,837 3,087 652 Q4/11 7,356 137,993 3,243 648 *: Figures shown are the credit guarantee business of the Rakuten Card Co., Ltd (renamed from former Rakuten Credit, Inc) 72 Rakuten Bank, Ltd. and Its Subsidiaries PL (JPY mm) Q4/10 Settlement Q1/11 Q2/11 Q3/11 Q4/11 1,465 1,111 1,461 1,586 1,503 Card 243 296 322 318 330 Financial products 487 535 537 542 472 Others 375 444 372 338 331 1. Income (loss) from commission 2,572 2,387 2,694 2,785 2,637 2. Income (loss) from investment 1,289 1,613 1,521 1,358 1,491 3. Operating expenses 3,165 2,902 3,091 3,233 3,269 Basic profit (exc. loan) 696 1,098 1,124 910 859 Basic profit (loan) 410 486 546 695 902 Total basic profit (A)*1 1,107 1,585 1,670 1,606 1,762 Non-basic profit (B)*2 -360 -877 312 -286 52 Ordinary profit (A+B)*3 746 707 1,983 1,320 1,815 *1: Basic profit = Income or loss deducted Income (loss) due to changes in market price or sales of investment products. Income or loss due to main business of Rakuten Bank instead if temporary income (loss) such as investments *2: Non-basic profit = Income or loss due to changes in market price or sales of investment products *3: Before accounting adjustments (amortization of goodwill included) 73 Rakuten Bank, Ltd. Assets and Deposits (JPY bn) Dec 31 2010 Market Value JGB, Local Government Bonds, Corporate Bonds JGB(Japanese Government Bonds) Others*1 Loan Receivables Stocks ABS (securitized loan recrivables) Funds Hedge Funds (FOF) Others ABS (Real estate products) Private Funds*2 CMBS (with market value) CDO Total Dec 31 2011 Market Value Changes in Market Value from Dec 31 2010 to Dec 31 2011 Unrealized gains and losses (Rakuten consolidated) 323.3 288.4 -34.8 0.0 0.0 154.6 168.6 125.8 0.5 211.3 7.6 4.1 3.5 16.7 6.6 10.1 3.4 688.9 141.0 147.4 155.6 0.9 236.9 4.8 2.4 2.4 5.0 0.9 4.1 2.9 695.0 -13.6 -21.2 29.7 0.4 25.6 -2.7 -1.6 -1.1 -11.6 -5.7 -5.9 -0.5 6.1 0.0 1.0 0.0 1.0 1.4 -1.4 0.0 0.8 0.1 -0.1 0.2 0.2 0.2 -0.0 1.2 *1: JGB, Local government bonds, Corporate bonds include government-guaranteed bonds, etc *2: Some funds have been valuated at market value since April 1, 2010 Dec 31 2010 Deposit Balance Ordinary Deposits Time Deposits Other Deposits* Allowances (as of Dec 31 2011) 721.2 327.0 323.4 70.7 *: Other deposits include deposits in foreign currencies and others Dec 31 2011 749.0 393.5 283.8 71.5 (JPY bn) Changes 27.7 66.4 -39.5 0.7 74 Rakuten Securities Quarterly Change in Stock Brokerage Trading Value Trading value at historical low due to weak domestic stock markets Domestic Stock Brokerage Trading Value (JPY bn) 5,841 6,000 4,983 5,323 3,733 4,000 4,129 3,990 4,141 3,442 2,000 0 10/1Q 10/2Q 10/3Q 10/4Q 11/1Q 11/2Q 11/3Q 11/4Q 75 Group Membership*1 (Million persons) 10/Dec 11/Sep 11/Dec YoY 68.98 73.60 75.18 +9.0% Rakuten Bank 3.65 3.84 3.91 +6.9% Rakuten Securities (General Account) 1.04 1.18 1.23 +17.5% Rakuten Members*2 *1: Figures include members using duplicate services *2: Rakuten Members excluding non-active users who never use any Rakuten services, and excluding members who logged in during the period but later withdrew their membership: Dec 2010: 42.51m, Sep 2011: 46.99m, Dec 2011: 48.57m. Definition changed from 2011. Sep 2010 has been retroactively adjusted. 76