SCHOOL OF
BUSINESS MANAGEMENT
18
• Accountancy&Finance
• Food&BeverageBusiness
• Marketing
• Banking&FinancialServices
• FundManagement&Administration
• MassMediaManagement
• BusinessManagement
• Hospitality&TourismManagement
• Sport&WellnessManagement
Get the best possible head start in the
business world at NYP’s School of Business
Management (SBM) and receive quality
education with a global perspective.
of graduates finding enrolment in good
universities for further studies.
We are a business school with a difference
as we aim to nurture and transform our
students into confident and enterprising
young graduates the industry desires.
Your education will be complemented
by invaluable exposure to international
and inter-cultural learning, as SBM offers
many opportunities for overseas student
exchanges, overseas internship programmes
and overseas study trips.
We have a track record of every graduate
finding good employment within six months
of graduation and also the track record
Through our local and global network of
partnerships and collaborations with the
industry and universities/institutions, you can
INDUSTRY−BASED
LEARNING
In your final year, you’ll be working on
entrepreneurship projects that are assessed
by experienced industry practitioners and
entrepreneurs. This is to encourage you to
turn your ideas into businesses, either within
or outside NYP. This industry-based learning
gives you a solid foundation in business,
and prepares you for a promising career
or further studies, in Singapore or overseas.
Business concepts come to life at SBM.
Case studies of companies from different
industries are used during lessons and they
provide you with practical examples of real
life management decisions, walking you
through the problems that can arise, showing
how decisions are made, and providing an
opportunity to strategise about how to make
better decisions in the future.
A unique and innovative learning
experience that you’ll enjoy is the Teaching
Enterprise training concept, where you’ll
get to learn, manage and operate real
businesses on campus. Teaching Enterprise
training integrates classroom knowledge with
actual business practices to enhance your
employability and career prospects; over and
above the industry attachment programme
that you’ll go through as part of your course
curriculum.
choose to spend an entire semester at one
of the best overseas universities. You can also
be attached to one of the best companies
during your internship programme.
With strong industry-focused learning and
training, and various personal development
opportunities, SBM will equip you with a
diversity of skill sets to prepare you for
your journey towards success as a business
and management professional.
WHY
CHOOSE
SBM?
Experience a global
business education
with a focus on
entrepreneurship.
Study overseas in
one of our 38 partner
universities in 13
countries.
Participate in our
Overseas Internship
Programme, or join
our overseas study
trips and immersion
programmes.
Run actual businesses
on campus, through
our unique and
innovative final year
practicum.
19
DIPLOMA IN
ACCOUNTANCY & FINANCE
With Singapore being the business and
financial hub of the region, there is a
constant demand for accounting and finance
professionals to fill a range of positions in
every industry sector.
The Diploma in Accountancy & Finance
course places equal emphasis on both
disciplines to provide you with a wider choice
of career and further studies opportunities,
especially toward obtaining internationally
recognised professional certifications.
Among the polytechnics in Singapore, NYP’s
Diploma in Accountancy & Finance course
currently has the highest number of paper
exemptions from internationally recognised
professional accounting qualifications — six
from ACCA and eight from ICAEW.
Additionally, you’ll be pleased to know that
The Graduate Employability Survey 2012
showed that our Diploma in Accountancy &
Finance graduates earned the highest
starting salaries among the accountancy
graduates across the local polytechnics.
20
WHY THIS DIPLOMA?
• Recognised by employers and accredited by universities
and international accounting professional bodies.
• Ready for entry into the industry upon graduation.
• Opportunities for Overseas Study Immersion trips and
Overseas Student Exchange Programmes (OSEP) to
broaden horizons and develop a global mindset.
IT WILL ENABLE YOU TO...
• Get a comprehensive broad-based business education
through carefully selected core business modules for
an understanding of business process development
and operations.
• Gain specialisation through the inclusion of technical
modules in accountancy and finance within the curriculum.
• Get value-added education, training and other capability
developments, including an entrepreneurial mindset.
DURATION
Three academic years on a full-time basis.
FURTHER EDUCATION
You may be accepted for degree courses by local and
overseas institutions at advanced entry levels, and also
expect partial exemptions from professional certification
exams by bodies such as Association of Chartered
Certified Accountants (ACCA); Chartered Institute of
Management Accountants (CIMA), UK; and The Institute
of Chartered Accountants in England and Wales (ICAEW).
Among the polytechnics in Singapore, NYP’s Diploma
in Accountancy & Finance course currently has the
highest number of paper exemptions from internationally
recognised professional accounting qualifications: six from
ACCA and eight from ICAEW.
CAREER PROSPECTS
Expect career opportunities in executive and middle
management positions in the areas such as financial
accounting, cost accounting, management accounting,
financial management, auditing, taxation and treasury,
with organisations in the public and private sectors.
ENTRY REQUIREMENTS
You must have obtained the following minimum GCE ‘O’ level results:
• English Language (EL1)
Grade 1 – 6
• Elementary/Additional Mathematics
Grade 1 – 6
• Any three other subjects, excluding CCA
Grade 1 – 6
Pleaserefertosectiononentryrequirementsfordiplomacoursesformoredetails.
COURSE STRUCTURE
YEAR 1 − SEMESTERS 1 & 2
Core Modules
BM0002
BM0003
BM0007
BM0008
BM0011
BM0012
BM0019
BM0022
BM0701
BM0702
BM0703
AccountingforAssets
PrinciplesofAccounting
Microeconomics
Macroeconomics
StatisticalTheoryforBusiness
StatisticalMethodsforBusiness
PrinciplesofMarketing
EffectiveWritingSkills
EffectiveOralCommunication
Internet&WebTechnologies
BusinessSoftwareApplications
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
YEAR 2 − SEMESTERS 1 & 2
Core Modules
BM0016
BM0052
BM0121
BM0125
BM0127
BM0180
BM0240
BM0247
BM0258
BM0263
PrinciplesofManagement
BusinessFinance
CostAccounting
AccountingInformation
System—Design&Control
BusinessAccounting
InternationalBusiness
InternationalFinance&Treasury
FundAccounting& Administration
Auditing
Taxation
BM0264
BM0742
PublishedFinancialStatements
&Consolidation
BusinessLaw
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
YEAR 3 − SEMESTERS 1 & 2
Core Modules
BM0053
BM0055
BM0088
BM0165
BM0169
BM0185
BM0254
BM0259
CapitalMarkets&Financial
Instruments
HumanResourceManagement
&Practices
FinalYearPracticum
InternshipPlacementProgramme
CustomerRelationship
Management
Entrepreneurship
CompanyLaw
ManagementAccounting
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesinYear3.
Fordetailedmodulesynopses,pleaserefertotheonlineProspectusatwww.nyp.edu.sg/prospectus
21
DIPLOMA IN
BANKING & FINANCIAL
SERVICES
If you harbour an ambition to join the
ever-growing Banking & Finance industry,
you’ll do well to be armed with this highly
relevant diploma from SBM. This course
is designed to keep pace with the industry
and prepare you for the challenges of
the dynamic financial sector. You’ll acquire
the fundamentals of banking, finance
and insurance, before choosing your
specialisation in:
• Banking & Financial Services
• Wealth Management (This is a new
specialisation that prepares you to serve
the region’s rapidly growing pool of high
net worth individuals.)
To further acquire practical skills in various
operational business processes and to
sharpen your communication and interpersonal skills, you’ll undergo SBM’s unique
Final Year Practicum. You will be attached
to SBM’s state-of-the-art Financial Services
Resource Centre, which provides you with
a real time trading environment to learn the
ropes of financial management. You will also
be attached to well-established international
financial institutions and leading organisations
during your Internship Placement.
With specialisations in Wealth Management and Banking & Financial Services
22
WHY THIS DIPLOMA?
• Choice to specialise in either Banking & Financial Services
or a new specialisation in Wealth Management, during
your second year.
• SBM’s state-of-the-art Financial Training Centre enhances
learning with access to live financial information using
Bloomberg and Thomson Reuters terminals — the most
commonly used resources by financial institutions.
• You’ll have numerous opportunities for Overseas Study
Immersion trips and Overseas Student Exchange
Programmes (OSEP) organised by SBM to countries
across Asia, Europe and America, giving you exposure
to different cultural experiences and business practices
abroad, and developing your global mindset.
IT WILL ENABLE YOU TO...
• Get a comprehensive broad-based business education
through carefully selected core business modules
for an understanding of business process development
and operations.
• Gain specialisation through the inclusion of technical
modules in Banking & Finance within the curriculum.
FURTHER EDUCATION
With good academic achievements, you may receive advanced standing for
admission into degree programmes by local and overseas universities.
Exemptions are also available for the Capital Markets and Financial Advisory
Services Examinations administered by the Institute of Banking and Finance.
CAREER PROSPECTS
You will find excellent career opportunities in executive and middle
management positions within the corporate, private and consumer banking
operations of local and international banks.
You will also be able to pursue careers in investment banking and financial
advisory services.
ENTRY REQUIREMENTS
You must have obtained the following minimum GCE ‘O’ level results:
• English Language (EL1)
Grade 1 – 6
• Elementary/Additional Mathematics
Grade 1 – 6
• Any three other subjects, excluding CCA
Grade 1 – 6
Pleaserefertosectiononentryrequirementsfordiplomacoursesformoredetails.
• Get value-added education, training and other capability
development, including an entrepreneurial mindset.
• Develop essential lifelong skills, such as creative and
logical thinking, problem solving and analytical abilities,
communication, interpersonal and IT skills.
• Cultivate a regional and global mindset to contribute
in a borderless business world.
DURATION
Three academic years on a full-time basis.
23
COURSE STRUCTURE
YEAR 1 − SEMESTERS 1 & 2
YEAR 2 − SEMESTERS 1 & 2
YEAR 3 − SEMESTERS 1 & 2
Core Modules
FOR BANKING & FINANCIAL SERVICES
SPECIALISATION
FOR BANKING & FINANCIAL SERVICES SPECIALISATION
BM0002
BM0003
BM0007
BM0008
BM0011
BM0012
BM0019
BM0022
BM0701
BM0702
BM0703
AccountingforAssets
PrinciplesofAccounting
Microeconomics
Macroeconomics
StatisticalTheoryforBusiness
StatisticalMethodsforBusiness
PrinciplesofMarketing
EffectiveWritingSkills
EffectiveOralCommunication
Internet&WebTechnologies
BusinessSoftwareApplications
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
BM0016
BM0052
BM0075
BM0078
BM0106
BM0180
BM0225
BM0234
BM0245
BM0246
BM0283
BM0742
PrinciplesofManagement
BusinessFinance
EssentialsofFinancial&
ManagementAccounting
MarketingManagement
EssentialsofFinancialServices
InternationalBusiness
GeneralInsurance
Investments
PersonalFinancialPlanning
&LifeInsurance
ConsumerBanking
PersonalSelling&
NegotiationSkills
BusinessLaw
FOR WEALTH MANAGEMENT
SPECIALISATION
BM0016
BM0052
BM0075
BM0078
BM0106
BM0180
BM0227
BM0229
BM0242
BM0245
BM0246
BM0742
PrinciplesofManagement
BusinessFinance
EssentialsofFinancial
&ManagementAccounting
MarketingManagement
EssentialsofFinancialServices
InternationalBusiness
AccountManagement
forWealthManagers
Trusts,Tax&EstatePlanning
AlternativeInvestments
&HedgeFunds
PersonalFinancialPlanning
&LifeInsurance
ConsumerBanking
BusinessLaw
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
Fordetailedmodulesynopses,pleaserefertotheonlineProspectusatwww.nyp.edu.sg/prospectus
24
BM0053
CapitalMarkets&FinancialInstruments
BM0055
HumanResourceManagement&Practices
BM0088
FinalYearPracticum
BM0165
InternshipPlacementProgramme
BM0169
CustomerRelationshipManagement
BM0185
Entrepreneurship
BM0240
InternationalFinance&Treasury
BM0244
CreditAnalysis&Administration
BMS301-310GeneralStudiesModules
FOR WEALTH MANAGEMENT SPECIALISATION
BM0053
BM0055
BM0088
BM0165
BM0185
BM0228
BM0240
BM0244
CapitalMarkets&FinancialInstruments
HumanResourceManagement&Practices
FinalYearPracticum
InternshipPlacementProgramme
Entrepreneurship
InvestmentAdvisory
InternationalFinance&Treasury
CreditAnalysis&Administration
General Studies
Studentsaretocomplete30hoursofGeneralStudies
ModulesinYear3
DIPLOMA IN
BUSINESS MANAGEMENT
DUAL SPECIALISATION
Singapore is a thriving international business
hub and there is a big demand for trained
business professionals over a broad spectrum
of industries and sectors. The Diploma in
Business Management course gives you a
strong grasp of the fundamentals in Business
Management, as well as a competitive edge
with dual specialisation from the following
seven areas:
• Customer Relations & Service
Management (CRSM)
• Entrepreneurship (ED)
• Event Management (EM)
• Human Resource Management (HRM)
• International Business (IB)
• Retail Management (RM)
• Supply Chain Management (SCM)
Your classroom studies will be augmented
by SBM’s innovative Final Year Practicum,
where you’ll get hands on learning at the
various live business centres within campus.
Following that is the 10-week Internship
Placement Programme, where you’ll intern
at a leading organisation in the public or
private sector to apply your studies in the
real world. With this unique combination
curriculum, you’ll be groomed as an
innovative and enterprising individual;
qualities that will serve you well in your
future career or when you pursue higher
education.
With specialisations in Customer Relations & Service Management, Entrepreneurship,
Event Management, Human Resource Management, International Business,
Retail Management and Supply Chain Management
25
WHY THIS DIPLOMA?
• Specialisation in two areas of business to give you more career options.
• Holistic academic and practical training (Final Year Practicum and Internship)
so that you can enter the industry immediately after graduation with minimum
need for added training.
• Provides you with a global perspective by giving you the opportunity to spend
a semester in a university overseas — through an immersion or study trip.
• Opportunities to participate in competitions that prepare you for the industry.
IT WILL ENABLE YOU TO...
• Get a comprehensive broad-based business education through carefully selected
core business modules, with an understanding of business process development
and operations.
You will find good career opportunities in executive
and middle management positions in areas such as
Human Resource Management, Retail Management,
Logistics and Supply Chain Management,
Customer Relations and Service Management,
Event Management, Entrepreneurship or
International Business.
Your specialisations complement each other,
allowing you to value add to the organisation you are
working in, and providing you with more opportunities
in further education and career development.
ENTRY REQUIREMENTS
• Receive a value-added education, training and other capability developments,
including an entrepreneurial mindset.
You must have obtained the following minimum
GCE ‘O’ level results:
• Be trained in a practice-oriented learning environment such as our unique
Final Year Practicum, internship programme and case study-based learning.
• English Language (EL1)
Grade 1 – 6
• Develop essential lifelong skills, such as creative and logical thinking,
problem solving and analytical abilities, and communication, interpersonal
and IT skills.
• Elementary/Additional Mathematics
Grade 1 – 6
• Any three other subjects,
excluding CCA
Grade 1 – 6
• Cultivate a regional and global mindset to contribute to a borderless
business world.
DURATION
Three academic years on a full-time basis.
FURTHER EDUCATION
With good academic achievements, you may be accepted for degree courses
by local and reputable overseas universities, some with advanced standing
of one to one-and-a-half years.
26
CAREER PROSPECTS
Pleaserefertosectiononentryrequirementsfordiploma
coursesformoredetails.
COURSE STRUCTURE
YEAR 1 − SEMESTERS 1 & 2
SUPPLY CHAIN MANAGEMENT (SCM)
HUMAN RESOURCE MANAGEMENT (HRM)
BM0078
BM0830
BM0804
BM0835
BM0169
BM0175
BM0432
MarketingManagement
EssentialsofSupply
ChainManagement
GlobalSCM
ManagingInventoryinSCM
BM0002
AccountingforAssets
BM0003
PrinciplesofAccounting
BM0007
Microeconomics
BM0008
Macroeconomics
BM0011
StatisticalTheoryforBusiness
BM0012
StatisticalMethodsforBusiness
BM0019
PrinciplesofMarketing
BM0022
EffectiveWritingSkills
BM0701
EffectiveOralCommunication
BM0702
Internet&WebTechnologies
BM0703
BusinessSoftwareApplications
BMS101-141 GeneralStudiesModules
BM0180
BM0186
BM0472
BM0188
General Studies
EVENT MANAGEMENT (EM)
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
YEAR 2 − SEMESTERS 1 & 2
BM0016
BM0052
BM0075
BM0742
PrinciplesofManagement
BusinessFinance
EssentialsofFinancial&
ManagementAccounting
BusinessLaw
Choose two of seven specialisations:
CUSTOMER RELATIONS & SERVICE
MANAGEMENT (CRSM)
BM0078
BM0456
BM0455
BM0453
MarketingManagement
EssentialsofCustomerBehaviour
ServiceManagement&Innovation
Principles&PracticesinCRM
HUMAN RESOURCE MANAGEMENT (HRM)
BM0078
BM0431
BM0178
BM0179
MarketingManagement
EssentialsofHuman
ResourceManagement
Elements&PracticeofHRD
Employee&IndustrialRelations
RETAIL MANAGEMENT (RM)
BM0078
BM0904
BM0903
BM0905
MarketingManagement
EssentialsofRetailOperations
&Management
MallManagement&Marketing
Buying&LuxuryRetailing
BM0180
BM0912
BM0913
BM0915
InternationalBusiness
EssentialsofEventManagement
EventsPlanningandOperations
EventsBranding,
Marketing&Promotions
INTERNATIONAL BUSINESS (IB)
BM0283
BM0471
BM0275
BM0472
PersonalSelling&Negotiation
EssentialsofInternational
Business
InternationalMarketing
InternationalTradeManagement
General Studies
Studentsaretocomplete60hoursofGeneral
StudiesModulesinYear2
YEAR 3 − SEMESTERS 1 & 2
BM0088
BM0165
FinalYearPracticum
InternshipPlacementProgramme
Choose two of seven specialisations:
CUSTOMER RELATIONS & SERVICE
MANAGEMENT (CRSM)
BM0055
BM0383
BM0454
HumanResourceManagement
&Practices
ContactCentreManagement
ServiceOperation&
QualityManagement
RETAIL MANAGEMENT (RM)
ENTREPRENEURSHIP (ED)
InternationalBusiness
EssentialsofEntrepreneurship
InternationalTrade Management
Innovation&Concept
Development
CustomerRelationship
Management
CompensationManagement
InternationalHRM
BM0055
BM0906
BM0901
HumanResourceManagement
&Practices
RetailMerchandising
RetailStoreDesign&
VisualMerchandising
SUPPLY CHAIN MANAGEMENT (SCM)
BM0055
BM0832
BM0837
HumanResourceManagement
&Practices
PurchasingPrinciples
&Procurement
InternationalFreight
Management
ENTREPRENEURSHIP (ED)
BM0283
BM0389
BM0189
PersonalSelling&Negotiation
NewVentureMarketing
EnterpriseBusiness Development
EVENT MANAGEMENT (EM)
BM0185
BM0916
BM0983
Entrepreneurship
ManagingMegaEvents
&Roadshows
ManagingMeetings&Incentives
INTERNATIONAL BUSINESS (IB)
BM0185
BM0481
BM0275
BM0473
Entrepreneurship
InternationalFinance
InternationalMarketing
InternationalBusinessStrategy
General Studies
Studentsaretocomplete30hours
ofGeneralStudiesModulesinYear3
Note:Allstudentsarerequiredtoobtain10
GeneralStudiesmodulecreditsduringthe
three-yearcourse
Fordetailedmodulesynopses,pleaserefertotheonlineProspectusatwww.nyp.edu.sg/prospectus
27
DIPLOMA IN
FOOD & BEVERAGE BUSINESS
Whet your appetite for a career in the
Food & Beverage (F&B) industry by getting
professionally trained through the Diploma
in Food & Beverage Business course. Here,
you’ll get a foundation in the management
and operation of food and related businesses
before branching out to specialise in:
• Culinary Arts
• F&B Management
In Culinary Arts, you’ll learn new culinary
and cooking skills that are required of master
chefs. The curriculum includes knife skills,
knowledge of ingredients, different cooking
styles, mixing cocktails, and more.
For the specialisation in F&B Management,
the focus is on the business management
side of things, such as Managing
Customer Experience, F&B Management,
and Marketing; you will also learn the
fundamentals of culinary arts.
With specialisations in Culinary Arts and Food & Beverage Management
28
In this course, you’ll have academic and
practical training in and out of the classroom,
with sessions in the kitchen, hands on
learning at the training restaurant and café
in-campus, and an intensive work attachment
programme. When you graduate, you’ll
be ready as a future leader or successful
entrepreneur in the F&B trade.
WHY THIS DIPLOMA?
CAREER PROSPECTS
• A choice between two exciting specialisations:
Culinary Arts or F&B Management.
You will be highly sought-after in the industry and can pursue a dynamic
and rewarding career in:
• Gain culinary skills that will make you a maestro in various
disciplines in the kitchen.
• Restaurant Operations & Management
• Event Catering Operations & Management
• Learn the ABCs of starting and running your own
F&B business.
• Airline, Hotel, & Club F&B Management
• Pick up real world F&B business manager skills to run
your own operation successfully.
• F&B Purchasing
IT WILL ENABLE YOU TO...
• Gain a broad-based, comprehensive and well-balanced
education through modules in business management,
food service management and culinary arts.
• Food Preparation & Production
• F&B Journalism
Of course, if you prefer to be your own boss, you can always start
your own F&B business!
ENTRY REQUIREMENTS
• Have essential business management foundation
knowledge in F&B.
You must have obtained the following minimum GCE ‘O’ level results:
• Acquire an adequate level of key culinary skills required
for F&B service.
• English Language (EL1)
Grade 1 – 6
• Elementary/Additional Mathematics
Grade 1 – 6
• Any two other subjects
Grade 1 – 6
• Get specialised knowledge in food service management.
DURATION
Three academic years on a full-time basis.
Computation of aggregate for selection is based on grades obtained
for five subjects including the above subjects.
Pleaserefertosectiononentryrequirementsfordiplomacoursesformoredetails.
FURTHER EDUCATION
With good academic achievements, you may be accepted
for degree courses in reputable local and overseas
universities, some with advanced standing
of up to one-and-a-half years — in the following areas:
• Business Management
• Hospitality Management
• Culinary Arts & Food Service Management
• Food Marketing
• Food Service Entrepreneurship
• F&B Management
• Baking & Pastry Arts
29
COURSE STRUCTURE
YEAR 1 − SEMESTERS 1 & 2
YEAR 2 − SEMESTERS 1 & 2
YEAR 3 − SEMESTERS 1 & 2
CL1828
CL1833
CL1830
BM3031
BM3037
CL1831
CL2859
CL1832
BM3101
BM3035
BM0019
FOR F & B MANAGEMENT SPECIALISATION
FOR F & B MANAGEMENT SPECIALISATION
CL2856
CL2857
BM3205
BMS261
BM3034
BM3201
CL2858
BM0185
BM0052
BM0055
BM0924
BM0280
BM3203
BM3088
BM3965
FoodSafety&Hygiene
IntroductiontoNutritionScience
BasicBaking&Pastry
PrinciplesofAccounting
BusinessCommunication
BasicCookery&Foodservice
StockandSaucesPreparation
FoodIngredientApplication
F&BConcepts&Setup
Economics
PrinciplesofMarketing
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
AsianCuisine
InternationalCuisine
BeverageKnowledge&Service
ResumeWritingand
InterviewSkills
Statistics
EssentialsofF&BServices
KitchenOperations
Entrepreneurship
BusinessFinance
HumanResourceManagement
&Practices
ManagingtheCustomer
Experience
IntegratedMarketing
Communications
MenuPlanning,CostControl
&FoodLogistics
FOR CULINARY ARTS SPECIALISATION
CL2856
CL2857
BM3205
BMS261
CL2870
BM0185
CL2871
CL2872
CL2873
AsianCuisine
InternationalCuisine
BeverageKnowledge&Service
ResumeWritingand
InterviewSkills
KitchenApplications
andTechniques
Entrepreneurship
AdvancedPastry&Baking
Meats&SeafoodIdentification andApplication
ArtofCharcuterie&Garde
Manger
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
Fordetailedmodulesynopses,pleaserefertotheonlineProspectusatwww.nyp.edu.sg/prospectus
30
FinalYearPracticum
-ServiceManagement
-FoodPreparation
InternshipPlacementProgramme
FOR CULINARY ARTS SPECIALISATION
CL3850
CL3851
BM3088
BM3965
FoodservicePreparation&AdvancedCatering
CentralProductionOperations
FinalYearPracticum
InternshipPlacementProgramme
General Studies
Studentsaretocomplete30hoursofGeneralStudiesModulesin
eachsemester
DIPLOMA IN
FUND MANAGEMENT
& ADMINISTRATION
The Diploma in Fund Management &
Administration course prepares you
for an exciting and lucrative career
in the fund industry. The only diploma
programme in fund management in
Singapore, you will gain competencies in
investment management, fund administration
and securities operations — knowledge areas
that are consistently in demand as Singapore
evolves into a global financial hub that serves
investors from around the world.
Your training will be enhanced in SBM’s
innovative Final Year Practicum, which places
you in a practice-oriented environment
to polish your skills in various operational
processes of the fund industry. You’ll also
participate in group projects to apply your
knowledge in managing investment funds
and in financial services.
SBM’s Internship Placement Programme
follows the Final Year Practicum to place
you in leading organisations in the public
sector or a well-established financial
institution. This will give you relevant
working experience before graduation.
You may also be selected for a six-month
Internship Placement Programme with
reputable fund companies, thereby enhancing
your employability upon the completion
of this course.
31
WHY THIS DIPLOMA?
• NYP is the first and only tertiary institution in Singapore to offer a diploma
in Fund Management & Administration.
• The curriculum is developed in close collaboration with the Monetary
Authority of Singapore as well as international and local investment
management companies.
• Well regarded by practitioners and highly relevant for new entrants interested
in the dynamic and evolving fund industry.
• Opportunities for hands on training in SBM’s well-equipped Financial Training
Centre, with access to real time information on various financial markets, such as
Bloomberg and Thomson Reuters.
IT WILL ENABLE YOU TO...
• Get a comprehensive broad-based business education through carefully selected
core business modules for an understanding of business process development
and operations.
Three academic years on a full-time basis.
FURTHER EDUCATION
With good academic achievements, you may receive
advanced standing for admission into degree programmes
by local and overseas universities.
Exemptions are also available for the Capital Markets
and Financial Advisory Services Examinations administered
by the Institute of Banking and Finance.
CAREER PROSPECTS
You will find excellent career opportunities in executive
and middle management positions in areas such as fund
and investment services — covering the front, middle and
back office operations.
• Gain specialisation through the inclusion of technical modules in fund
management and administration within the curriculum.
You can also look forward to lucrative careers with:
• Get value-added education, training and other capability developments,
including an entrepreneurial mindset.
• Global financial institutions
• International and local banks
• Be trained in a practice-oriented learning environment.
• International fund houses
• Experience our unique Final Year Practicum, Internship Placement Programme
and case study-based learning.
• Custodian banks as fund administrators
• Develop essential lifelong skills, such as creative and logical thinking,
problem solving and analytical abilities, and communication, interpersonal
and IT skills.
• Cultivate a regional and global mindset to contribute to a borderless
business world.
32
DURATION
ENTRY REQUIREMENTS
You must have obtained the following minimum GCE
‘O’ level results:
• English Language (EL1)
Grade 1 – 6
• Elementary/Additional Mathematics
Grade 1 – 6
• Any three other subjects,
excluding CCA
Grade 1 – 6
Pleaserefertosectiononentryrequirementsfordiploma
coursesformoredetails.
COURSE STRUCTURE
YEAR 1 − SEMESTERS 1 & 2
YEAR 2 − SEMESTERS 1 & 2
YEAR 3 − SEMESTERS 1 & 2
BM0002
AccountingforAssets
BM0003
PrinciplesofAccounting
BM0007
Microeconomics
BM0008
Macroeconomics
BM0011
StatisticalTheoryforBusiness
BM0012
StatisticalMethodsforBusiness
BM0019
PrinciplesofMarketing
BM0022
EffectiveWritingSkills
BM0701
EffectiveOralCommunication
BM0702
Internet&WebTechnologies
BM0703
BusinessSoftwareApplications
BMS101-141 GeneralStudiesModules
BM0016
BM0052
BM0075
BM0078
BM0106
BM0180
BM0234
BM0242
BM0245
BM0247
BM0248
BM0742
BM0053
BM0055
BM0088
BM0150
BM0165
BM0169
BM0185
BM0240
BM0249
PrinciplesofManagement
BusinessFinance
EssentialsofFinancial&
ManagementAccounting
MarketingManagement
EssentialsofFinancialServices
InternationalBusiness
Investments
AlternativeInvestments
&HedgeFunds
PersonalFinancialPlanning
&LifeInsurance
FundAdministrationand
Accounting
GlobalSecuritiesOperations
BusinessLaw
CapitalMarkets&Financial
Instruments
HumanResourceManagement
&Practices
FinalYearPracticum
InternshipPlacementProgramme
InternshipPlacementProgramme
CustomerRelationship
Management
Entrepreneurship
InternationalFinance&Treasury
InvestmentAnalysisandPortfolio
Management
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesinYear3
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
Fordetailedmodulesynopses,pleaserefertotheonlineProspectusatwww.nyp.edu.sg/prospectus
33
DIPLOMA IN
HOSPITALITY & TOURISM
MANAGEMENT
Singapore’s hospitality and tourism industry
is booming and skilled talents are required to
fill positions of all levels and in every capacity.
If you are keen to pursue a career in these
service areas, SBM’s Diploma in Hospitality
& Tourism Management course will equip you
with the necessary knowledge and expertise
for success. Our curriculum prepares you to
be knowledgeable, adaptable and resourceful
professionals with core business subjects in the
first year of study. In your second year, you can
choose to specialise in:
• Hotel Management
• Resort Management
• MICE (Meetings, Incentives, Conventions &
Exhibitions) Management.
You will learn subjects specific and unique
to the exciting industry sector of your
specialisation. These include subjects such as:
• Rooms Division Management, Kitchen
& Restaurant Operations, Food &
Beverage and Hotel Sales & Distribution
Management — for Hotel Management.
• Theme Park Operations, Managing Special
Events & Festivals and Resort Development
& Management — for Resort Management.
• Full spectrum of studies in planning,
operating and managing business events
such as meetings, incentives, conventions
and exhibitions — for MICE Management.
With Specialisations in Resort Management,
Hotel Management and MICE Management
34
WHY THIS DIPLOMA?
COURSE STRUCTURE
• Choice to specialise in Resort, Hotel or MICE Management.
• Student exchange programmes at universities globally.
• Internships at leading hospitality and tourism organisations.
IT WILL ENABLE YOU TO...
• Get a broad-based business education with good
understanding of business processes and operations.
• Have unique knowledge specific to Hotel, Resort or MICE
Management.
• Experience relevant work environments through industrial
attachments locally or overseas.
• Communicate professionally, appreciate leisure lifestyles
and manage cultural diversity among stakeholder groups.
DURATION
Three academic years on a full-time basis.
YEAR 1 − SEMESTERS 1 & 2
BM0002
BM0003
BM0007
BM0008
BM0016
BM0019
BM0022
BM0701
BM0702
BM0703
BM0970
BM3034
• Destination & Attractions Companies
RESORT MANAGEMENT SPECIALISATION
CAREER PROSPECTS
You can pursue rewarding careers as executives in:
• Hotels & Integrated Resorts
BM0904
BM0937
• Retail Businesses
ENTRY REQUIREMENTS
BM0981
BM0982
ManagingConferences
ExhibitionsManagement
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
YEAR 3 − SEMESTERS 1 & 2
BM0185
BM0926
BM0965
BM0972
BM0973
YEAR 2 − SEMESTERS 1 & 2
BusinessFinance
EssentialsofFinancial&
ManagementAccounting
InternationalBusiness
BusinessLaw
ManagingtheCustomer
Experience
Destinations&Attractions
Management
MarketingforHospitality
IntroductiontoLodging
IntroductiontoMICE
RoomsDivisionManagement
Kitchen&RestaurantOperations
MICE MANAGEMENT SPECIALISATION
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
• Corporate Meetings & Events Companies
Based on academic results, you may be accepted for a
degree at local and overseas universities, with advanced
standing and module exemptions of up to one year.
BM0950
BM0952
General Studies
BM0052
BM0075
BM0180
BM0742
BM0924
BM0925
BM0931
BM0971
BM0980
FURTHER EDUCATION
HOTEL MANAGEMENT SPECIALISATION
AccountingforAssets
PrinciplesofAccounting
Microeconomics
Macroeconomics
PrinciplesofManagement
PrinciplesofMarketing
EffectiveWritingSkills
EffectiveOralCommunication
Internet&WebTechnologies
BusinessSoftwareApplications
IntroductiontoHospitality
&Tourism
Statistics
EssentialsofRetailOperations andManagement
ThemeParkOperations
Entrepreneurship
DecisionSciences&Yield
Management
InternshipPlacementProgramme
ManagingaDiversifiedWorkforce
BusinessContinuity&Risk
Management
RESORT MANAGEMENT SPECIALISATION
BM0934
BM0936
ResortDevelopment
&Management
ManagingSpecialEvents
&Festivals
HOTEL MANAGEMENT SPECIALISATION
BM0953
BM0954
Food&BeverageManagement
HotelSales&Distribution
Management
MICE MANAGEMENT SPECIALISATION
BM0936
BM0983
ManagingSpecialEvents
&Festivals
ManagingMeetings&Incentives
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesinYear3
You must have obtained the following minimum
GCE ‘O’ level results:
• English Language (EL1)
Grade 1 – 6
• Elementary/Additional Mathematics
Grade 1 – 6
• Any three other subjects,
excluding CCA
Grade 1 – 6
Pleaserefertosectiononentryrequirementsfordiplomacourses
formoredetails.
Fordetailedmodulesynopses,pleaserefertotheonlineProspectusatwww.nyp.edu.sg/prospectus
35
DIPLOMA IN
MARKETING
Marketing is a core function of a business
and critical to profitability. The Diploma in
Marketing course is the perfect launch pad for
you if you’re keen on a career in marketing
or one of its subsets. Your studies begin with
a strong foundation in the fundamentals of
marketing, before progressing to your choice
of specialisation in:
• Marketing Management (MM)
• Public Relations (PR)
If you’re headed towards MM, you’ll learn
about critical business areas such as Brand
Management, Advertising and Promotions.
If you choose to advance into PR, you’ll be
trained in important communications areas
such as Corporate Communications, Crisis
Management and PR Campaign Planning.
The Diploma in Marketing course is accredited
by universities as well as professional bodies
such as the Chartered Institute of Marketing
(CIM), Marketing Institute of Singapore (MIS)
and Institute of Advertising Singapore (IAS).
With Specialisations in Marketing Management and Public Relations
36
WHY THIS DIPLOMA?
• Choose between two specialisations: Marketing
Management or Public Relations.
• Well recognised by employers and accredited by
universities as well as professional bodies such as CIM,
MIS and IAS.
• Opportunities to broaden global perspectives through
various overseas programmes such as university
exchanges, internships, study trips and many more.
• Opportunities to interact with peers and institutions
abroad to benefit from the exposure to different
cultural experiences and business practices.
IT WILL ENABLE YOU TO...
• Get a comprehensive broad-based business education
through carefully selected core business modules for
an understanding of business process development
and operations.
• Be adequately specialised through modules such as Brand
Management, Corporate Communications, Integrated
Marketing Communications and PR Campaign Planning.
• Get a value-added education, training and other capability
developments, including an entrepreneurial mindset.
• Be trained and developed in a practice-oriented learning
environment such as our unique Final Year Practicum,
internship programme and case study-based learning.
• Develop essential lifelong skills, such as creative and logical
thinking, problem-solving and analytical abilities, and
communication, interpersonal and IT skills.
FURTHER EDUCATION
With good academic achievements, you may be accepted for degree courses
by local and overseas institutions of higher learning at advanced entry levels.
Some may offer you advance standing and credit transfers for your degree
programme admission.
CAREER PROSPECTS
Regardless of your specialisation, your competencies will be in high demand as
marketing is a cornerstone of and a key discipline in business. You will find good
career opportunities in executive and middle management positions, engaging in
exciting marketing functions such as:
• Branding
• Advertising
• Event Management
• Marketing Communications
• Public Relations
• Marketing Research
• Sales
• Business Development
ENTRY REQUIREMENTS
You must have obtained the following minimum GCE ‘O’ level results:
• English Language (EL1)
Grade 1 – 6
• Elementary/Additional Mathematics
Grade 1 – 6
• Any three other subjects, excluding CCA
Grade 1 – 6
Pleaserefertosectiononentryrequirementsfordiplomacoursesformoredetails.
• Inculcate a regional and global mindset to contribute
to a borderless business world.
DURATION
Three academic years on a full-time basis.
37
COURSE STRUCTURE
YEAR 1 − SEMESTERS 1 & 2
YEAR 2 − SEMESTERS 1 & 2
BM0002
BM0003
BM0007
BM0008
BM0011
BM0012
BM0019
BM0022
BM0701
BM0702
BM0703
BM0016
BM0075
BM0078
BM0140
BM0180
BM0275
BM0280
BM0283
BM0285
BM0387
BM0742
BM0904
AccountingforAssets
PrinciplesofAccounting
Microeconomics
Macroeconomics
StatisticalTheoryforBusiness
StatisticalMethodsforBusiness
PrinciplesofMarketing
EffectiveWritingSkills
EffectiveOralCommunication
Internet&WebTechnologies
BusinessSoftwareApplications
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
PrinciplesofManagement
EssentialsofFinancial&
ManagementAccounting
MarketingManagement
ConsumerBehaviour
InternationalBusiness
InternationalMarketing
IntegratedMarketing
Communications
PersonalSelling& NegotiationSkills
BrandManagement
NewMediaMarketing
BusinessLaw
EssentialsofRetail Operations&Management
YEAR 3 − SEMESTERS 1 & 2
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
PUBLIC RELATIONS SPECIALISATION
PrinciplesofManagement
EssentialsofFinancial&
ManagementAccounting
MarketingManagement
ConsumerBehaviour
InternationalBusiness
PersonalSelling& NegotiationSkills
BrandManagement
NewMediaMarketing
CorporateCommunications
IntegratedMarketing
Communications
PressRelease
&CopyWriting
BusinessLaw
HumanResourceManagement&Practices
FinalYearPracticum
InternshipPlacementProgramme
CustomerRelationshipManagement
Entrepreneurship
MarketingResearch
ServicesMarketingManagement
PublicRelations&CommunicationManagement
BM0055
BM0088
BM0165
BM0169
BM0185
BM0284
BM0394
BM0395
HumanResourceManagement&Practices
FinalYearPracticum
InternshipPlacementProgramme
CustomerRelationshipManagement
Entrepreneurship
MarketingResearch
PublicRelationsCampaignPlanning
CrisisManagement
General Studies
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
Fordetailedmodulesynopses,pleaserefertotheonlineProspectusatwww.nyp.edu.sg/prospectus
38
BM0055
BM0088
BM0165
BM0169
BM0185
BM0284
BM0386
BM0623
PUBLIC RELATIONS SPECIALISATION
General Studies
BM0016
BM0075
BM0078
BM0140
BM0180
BM0283
BM0285
BM0387
BM0391
BM0280
BM0393
BM0742
MARKETING MANAGEMENT SPECIALISATION
Studentsaretocomplete30hoursofGeneralStudies
ModulesinYear3
DIPLOMA IN
MASS MEDIA MANAGEMENT
Be prepared for a dynamic career in the
media industry with a Diploma in Mass
Media Management, the all-rounded
programme from SBM that is developed
with the Media Development Authority
of Singapore and leading media
industry practitioners.
Learn about communications, production
and management skills in combination with
practical hands on training in TV and radio
broadcasting, film and video, advertising,
journalism, corporate communications
or new media. You will study under the
Teaching Enterprise Project (TEP) at NYP’s
state-of-the-art Media Hub to pick up skills
in managing NYPTV campus television
channel, publishing your own magazine,
or developing quality video productions.
Be wowed too by a brand new multi-camera
studio which offers the latest industry
standard equipment which will certainly
bring out the creative individual in you!
In your final year, you will be placed in an
exciting 21-week industry attachment with
a partner company, such as MediaCorp,
Singapore Press Holdings, BBC Worldwide
and Discovery Networks Asia-Pacific, to
learn from the professionals of the trade.
39
WHY THIS DIPLOMA?
COURSE STRUCTURE
• A creative and balanced curriculum that equips you with a combination of
communication, production and management skills.
• Develop and produce content for different media platforms, and manage
our in-campus TV channel, NYPTV.
• Internship opportunities with key industry players such as MediaCorp, SPH,
Discovery Networks Asia-Pacific, The Walt Disney Company, BBC Worldwide
Channels and Contineo Media.
IT WILL ENABLE YOU TO...
• Receive a broad-based education in the mass media with a strong business perspective,
and be creative in media production and management skills.
YEAR 1 − SEMESTERS 1 & 2
BM0600
BM0603
BM0604
BM0605
BM0608
BM0620
BM0641
BM0662
BM0663
BM0665
BM0669
MediaMarketingManagement
JournalisticWriting
People&SupervisoryManagement
MediaFinancialManagement
BusinessPresentationSkills
IntroductiontoMediaIndustry&Management
MediaBuying&SalesNegotiation
DigitalFilm&VideoProduction
WritingfortheMassMedia
SoftwareApplicationsforMassMedia
PresentingforTV&Radio
• Start, develop and manage a media business.
YEAR 2 − SEMESTERS 1 & 2
• Manage media projects during a 21-week TEP programme supervised by lecturers
with extensive industry experience; followed by 21 weeks of internship with leading
media companies.
BM0185
BM0280
BM0606
BM0623
BM0625
BM0642
BM0643
BM0645
BM0664
BM0667
BM0668
BM0742
• Manage NYPTV campus TV channel, from programme acquisition and scheduling,
developing and executing promotion campaigns, to managing TV airtime.
DURATION
Three academic years on a full-time basis.
FURTHER EDUCATION
You may receive advanced standing in business and media-related degree courses
at reputable universities in Singapore and overseas, such as RMIT University,
University of Technology Sydney, Curtin University of Technology, Institute of
Technology Carlow, and University of Lethbridge.
Entrepreneurship
IntegratedMarketingCommunications
MediaMarketResearch
PublicRelations&CommunicationsManagement
Multi-CameraProduction
BroadcastMediaManagement&Programming
MediaProductionManagement
PrintMediaManagement
AdvancedVideoProduction&Editing
NewMedia&Multi-PlatformProduction
MediaPsychology
BusinessLaw
General Studies
Studentsaretocomplete30hoursofGeneralStudiesModules
ineachsemester
YEAR 3 − SEMESTERS 1 & 2
CAREER PROSPECTS
You can look forward to a challenging career as a journalist, photojournalist,
sub-editor, graphics editor, production assistant, production manager, producer,
scriptwriter, multimedia editor, camera operator, studio crew/executive, account
and advertising executive, media buyer, public relations executive, corporate
communications executive or independent filmmaker.
BM0688
BM0691
FinalYearPracticum
InternshipPlacementProgramme
General Studies
Studentsaretocomplete30hoursofGeneralStudiesModules
inYear3
ENTRY REQUIREMENTS
You must have obtained the following minimum GCE ‘O’ level results:
• English Language (EL1)
Grade 1 – 6
• Elementary/Additional Mathematics
Grade 1 – 6
• Any three other subjects, excluding CCA
Grade 1 – 6
Pleaserefertosectiononentryrequirementsfordiplomacoursesformoredetails.
40
Fordetailedmodulesynopses,pleaserefertotheonlineProspectus
atwww.nyp.edu.sg/prospectus
DIPLOMA IN
SPORT & WELLNESS
MANAGEMENT
The Diploma in Sport & Wellness
Management was first introduced in
1996/97 and remains the longest running
sport management diploma programme
in Singapore. This course will allow you
to experience the global sport industry in
today’s modern setting.
You’ll first be grounded in the business and
professional orientation of sport and business
management by learning about advances in
sport sciences, trends in government and
corporate sector investments, development
of new facilities and programmes, and the
introduction of new concepts. Your studies
will then be augmented with a 10-week
internship where you’ll put your knowledge
into action in the real world, giving you the
capabilities and confidence to do well in this
global industry.
You will graduate as a professional in this field
to contribute to the development and growth
of sport and wellness activities in Singapore.
41
WHY THIS DIPLOMA?
• Course is designed and delivered in collaboration with industry professionals to
nurture your passion for sports and turn it into a career in the sporting business.
You can find rewarding career opportunities in positions
such as:
• Curriculum combines business principles and essential sport-specific knowledge
and skills that are nationally and internationally recognised.
• Sport Development Officers in National Sport Associations
• Exposure to world-class sport infrastructures and the opportunities available in
Singapore and globally.
• Overseas study exchanges, international study tours and network opportunities,
and exposure to potential areas of learning and employment, including NYP’s
partnership with Hampton University (USA) for a semester-long overseas study
exchange programme.
• Regular engagement in live practical projects and simulation training via Final Year
Practicum, which includes field trips, active tutorial discussions, guest speaker
lectures and case studies.
IT WILL ENABLE YOU TO...
• Get a comprehensive broad-based business education through carefully selected
core business modules for an understanding of business process development
and operations.
• Gain specialisation through a careful selection and phasing of technical modules
within the course.
• Get value-added education, training and other capability developments, including an
entrepreneurial mindset.
• Be trained in a practice-oriented learning environment such as our unique Final Year
Practicum, Internship Placement Programme and case study-based learning.
• Develop essential lifelong skills, such as creative and logical thinking, problem solving
and analytical abilities, and communication, interpersonal and IT skills.
• Cultivate a regional and global mindset to contribute to a borderless business world.
DURATION
Three academic years on a full-time basis.
FURTHER EDUCATION
Many local and overseas universities offer business and management degrees
with specialist programmes on sport management. Graduates can further their
studies at universities offering advanced standing and credit transfers into degree
programmes. Good academic achievements may grant you admission to general
degree courses by local institutions of higher learning at advanced entry levels.
42
CAREER PROSPECTS
• Sports & Recreation Executives or Social & Events
Executives in Social and Country Clubs
• Event Management Executives or Sports Marketing
Executives in Event Management Companies
• Wellness Executives or Health Promoters in public
or private sector organisations
• Sport Development Officers or Leisure Management
Executives in Sports or Community Clubs
• Assistant Managers in Fitness Gyms or Lifestyle Centres
• Programme Executives in Volunteer Welfare or
Non-Profit Organisations
• Sports Coaches, Teaching Aides or Co-Curricular
Programme Executives in Schools
• Teachers in the Institute of Technical Education
Colleges or Schools
ENTRY REQUIREMENTS
COURSE STRUCTURE
You must have obtained the following minimum
GCE ‘O’ level results:
YEAR 1 − SEMESTERS 1 & 2
YEAR 3 − SEMESTERS 1 & 2
• Business Studies
BM0002
BM0003
BM0007
BM0008
BM0011
BM0012
BM0019
BM0022
BM0341
BM0342
BM0701
BM0088
BM0165
BM0055
BM0169
BM0185
BM0344
BM0345
BM0354
• Combined Humanities
General Studies
• Commerce/Commercial Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
• English Language (EL1)
Grade 1 – 6
• Elementary/Additional Mathematics
Grade 1 – 6
• Any three other subjects,
excluding CCA
Grade 1 – 6
To be eligible for selection, you must also have sat
for at least one of the following:
• Art/Art & Design
• Economics
• Geography
• Higher Art
• Higher Music
• History
• Introduction to Enterprise Development
• Literature in English/Chinese/Malay/Tamil
• Media Studies (English Language)
• Music
• Principles of Accounts
A Special Admissions Exercise (SAE) will also be offered
to applicants who excel or have strong interest in sports,
fitness or leisure. Short-listed applicants will be required
to attend an interview session to assess their suitability
for the programme.
Pleaserefertosectiononentryrequirementsfordiplomacourses
formoredetails.
AccountingforAssets
PrinciplesofAccounting
Microeconomics
Macroeconomics
StatisticalTheoryforBusiness
StatisticalMethodsforBusiness
PrinciplesofMarketing
EffectiveWritingSkills
Sport&ExerciseScience
PracticalSport&
GamesExperience
EffectiveOralCommunication
FinalYearPracticum
InternshipPlacementProgramme
HumanResourceManagement
&Practices
CustomerRelationship
Management
Entrepreneurship
InternationalSport
&OlympicStudies
Sport&Recreation
FacilityManagement
Theory&PrinciplesofCoaching
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesinYear3
YEAR 2 − SEMESTERS 1 & 2
BM0016
BM0075
BM0078
BM0180
BM0343
BM0346
BM0353
BM0357
BM0358
BM0366
BM0742
BM0743
PrinciplesofManagement
EssentialsofFinancial&
ManagementAccounting
MarketingManagement
InternationalBusiness
SportPsychology&Motivation
Leisure&LifestyleManagement
WorkplaceHealth
PromotionManagement
Health&WellnessManagement
PersonalTrainer&
FitnessLeadership
SportAdministration
BusinessLaw
Info-CommunicationTechnology
ApplicationsforSport&Wellness
General Studies
Studentsaretocomplete30hoursofGeneral
StudiesModulesineachsemester
Fordetailedmodulesynopses,pleaserefertotheonlineProspectusatwww.nyp.edu.sg/prospectus
43
MODULE SYNOPSES
School of Business Management
BM0002
Accounting for Assets
[60 hours]
BM0003
Principles of Accounting
[60 hours]
This module provides students with an understanding of the accounting
concepts and principles in treating the main assets that are commonly
presented in the statement of financial position, such as cash,
inventories, receivables and fixed assets.
This module provides students with an understanding of basic
concepts and principles of accounting to enable them to record
business transactions and to prepare financial statements of a sole
proprietor. Learning is enhanced through a web-centric IT-based
environment where students are shown the use of a computerised
accounting system or software.
BM0007
Microeconomics
[60 hours]
BM0008
Macroeconomics
[60 hours]
This module provides students with a fundamental understanding
of microeconomics principles and concepts. Students are taught
to analyse and apply these concepts for business decision-making.
Topics include resource allocation, theory of supply and demand,
theory of the firm and production, and market structures.
This module provides students with a fundamental understanding
of the economic environment and teaches them to analyse and
evaluate current economic issues and policies with special reference
to Singapore. Topics taught include the theory of national income,
monetary and fiscal policies, inflation, international trade and finance.
44
BM0011
Statistical Theory for Business
[60 hours]
BM0012
Statistical Methods for Business
[60 hours]
BM0016
Principles of Management
[45 hours]
BM0019
Principles of Marketing
[45 hours]
This module provides students with a basic understanding of statistical
concepts that are useful and relevant for business applications and
decision-making. Topics include: descriptive statistics, probability,
discrete probability distributions, regression and correlation,
time series analysis and index numbers.
This module develops the student’s ability to perform statistical
estimation and to conduct statistical tests. It also aims to provide
students with an understanding of continuous probability distribution.
Students will also learn to use a statistical software package.
This module introduces students to the essential theories of both
management and organisational behaviours and their applications
at the workplace. Topics include the managerial functions of planning,
organising, co-ordinating, directing, influencing and controlling as
well as an introduction to organisation dynamics, such as personality,
attitudes and perceptions, learning and motivation, team building
and leadership.
This module provides students with an understanding of the
fundamental principles and concepts of marketing. Topics include
marketing philosophies, differences between consumer and business
markets, marketing mix strategies, basic market research skills
for analysing market opportunities and the concept of marketing
through electronic media.
BM0022
Effective Writing Skills
[60 hours]
This module provides students with an understanding of the principles
of effective business writing, which they will then apply to the writing
of email, business letters, and long formal business reports. They will
learn to apply the communication strategies for composing good news,
routine, bad news and persuasive messages. Students also acquire
the skills for writing long formal reports, which include collecting,
analysing data and presenting them in a logical and convincing
manner, with supporting charts and graphs as well as appropriate
documentation of sources.
BM0052
Business Finance
[45 hours]
This module provides students with an understanding of fundamental
business finance concepts and principles with an emphasis on asset
management, financial planning and capital budgeting decisions.
Students are expected to make extensive use of the spreadsheet
software and online data retrieval systems to support the business
finance function. Topics include business financial planning and analysis,
working capital management, equity and debt financing, and capital
budgeting decisions.
BM0075
Essentials of Financial and
Management Accounting
[45 hours]
BM0078
Marketing Management
[45 hours]
This module provides students with an understanding of
the financial statements of companies. It also gives them a basic
working knowledge of the cost accounting principles and management
accounting techniques that are used in providing information
for managerial decision-making.
This module examines the application aspects of marketing in a product
and service environment, including the basic four P’s as well as the
seven P’s for service marketing. Students gain an understanding of the
role of strategic marketing in the marketing management context and
acquire a detailed understanding in managing the marketing functions
in a highly competitive environment.
BM0088
Final Year Practicum
[560 hours]
BM0053
Capital Markets and Financial Instruments
This module provides students with an understanding of capital
markets and its behaviour. It covers the various financial instruments
available and used in financing business with emphasis on long-term
financing equity and debt instruments. Students are taught to apply
financial theory, principles and concepts to financing decisions in the
business environment. Topics include bond, share valuation, cost and
capital and capital structure.
[45 hours]
This module develops and creates value for students through
an application and hands on learning approach in real business
environments. Students are attached to business units specially set up
to provide practice-based training in project work under the supervision
of lecturers. Through the 14-week attachment, students learn various
business models and processes, and apply business concepts and
knowledge to actual business operations and projects. Training
stopovers include retail outlets, call centre, e-learning development,
marketing research units etc. Here, students cultivate a positive
mindset and important lifelong skills, such as work attitude,
teamwork, interpersonal and communication skills, creativity,
resourcefulness and problem solving skills.
BM0055
Human Resource Management and Practices
[45 hours]
BM0106
Essentials of Financial Services
This module introduces human resource as a dynamic function
within an organisation. It covers various aspects of human resource
practices such as recruitment, selection, orientation, human resource
planning, performance appraisal, compensation and benefits, human
resource development, employee relations and trends in Human
Resource Management.
[45 hours]
This module provides students with an overview of the role of
Singapore as an international financial centre and the roles of various
financial institutions and stakeholders in the banking and financial
services industry. It also gives an understanding of the various
participants in the currency, securities, derivatives and insurance
markets. Students learn about the various government agencies such
as Monetary Authority of Singapore (MAS), Central Provident Fund
(CPF) and their roles. The module has a strong web-centric approach
where e-cases are used for learning. It also introduces students to
online financial services information.
45
BM0121
Cost Accounting
[45 hours]
BM0125
Accounting Information System —
Design and Control
[45 hours]
This module provides students with an understanding of the activities
in a manufacturing or service/project management environment, the
procedures used to measure and control key cost elements, and costing
practices. Topics include basic cost concepts and systems, accounting
for materials, labour and factory overheads, job order costing, process
costing, variable and absorption costing and standard costing.
This module provides students with a broad overview and
understanding of the concepts and application of accounting
information systems. Topics include the basic concepts of systems,
information and the components of information systems such
as inputs, outputs, processing procedures and internal controls.
Concepts are reinforced through practical training in setting up,
operating and maintaining a computerised accounting system.
BM0127
Business Accounting
[45 hours]
This module equips students with knowledge of the characteristics
of corporate business organisations and how to prepare financial
statements (including cash flow statement) for internal
management. Students will be able to analyse and interpret
these financial statements. The module also provides an
understanding of accounting transactions made in foreign currencies
and the translation of financial statements denominated in foreign
currency. Students will gain a working knowledge of the Goods
and Services Tax (GST) to ensure compliance with the relevant
legislation and how to compute GST liability.
BM0140
Consumer Behaviour
[45 hours]
This module provides students with an understanding of the role
and applications of consumer behaviour in the market place.
It covers fundamental concepts of how consumers make decisions
in an ever-changing, dynamic environment. The module explores
the external and internal influences and explains how these influences
shape consumer behaviour. Topics covered include cultural values,
group dynamics, perception and motivation, including the influence
of branding in the consumer decision-making process.
46
BM0150
Internship Placement Programme
[up to 6 months]
BM0165
Internship Placement Programme
[10 weeks]
This is an internship attachment of up to six months (either locally
or overseas) for selected students. The attachment aims to develop
in students a good work attitude, a practice-oriented mindset and
real life work experience in an actual working environment related
to their field of study. In addition, by applying what they have learnt
in their studies to their internship at the host companies, students’
learning process will be enhanced. Participating organisations are
expected to provide a detailed training programme, which may include
project assignments and rotational on-the-job training. The Internship
Placement Programme is a graded module.
This module involves a 10-week attachment to a business, public or
governmental organisation, either locally or overseas. The attachment
provides students with real life working experiences and develops
in them the right work attitude, a practice-oriented or hands
on mindset and ability to work with people in an organisation.
The students’ performance during their attachment is graded.
Participating organisations will provide a detailed training
programme, which may include project assignments and/or
rotational on-the-job training.
BM0169
Customer Relationship Management
[45 hours]
BM0175
Compensation Management
[45 hours]
This module provides students with an overall understanding of the
role and importance of Customer Relationship Management in the
new knowledge-based economy. It introduces knowledge, skills and
practices needed to enhance Customer Relationship Management
as a key business strategy for organisations.
This module focuses on compensation and benefits plans and their
administration in organisations. Topics include merit pay plans, flexible
wage systems, salary survey, salary structure and design, salary
administration, flexible benefits system and trends in compensation
and benefits in Singapore and the region.
BM0178
Elements and Practice of Human
Resource Development
BM0186
Essentials of Entrepreneurship
[45 hours]
[45 hours]
BM0179
Employee and Industrial Relations
[45 hours]
BM0187
Strategic Enterprise Management
[45 hours]
This module provides students with a good understanding of the
dynamic global business environment, major trade and investment
trends and the organisations’ perspectives and management’s
decision-making approach to doing international business. It centres
on providing students with the means to answer the fundamental
questions of ‘Why Venture Abroad?’, ‘Where to venture to?’,
‘Which industry/sector to venture into?’ and ‘How to enter the
overseas markets?’. Students will understand the macro and micro
aspects of International Business, from the analysis of the country
environment, to industry analysis, timing of entry and mode of entry.
BM0188
Innovation & Concept Development
[45 hours]
BM0185
Entrepreneurship
BM0189
Enterprise Business Development
This module requires students to work in teams and apply their
entrepreneurial skills and business knowledge to develop and launch
their own enterprises. Students will brainstorm to generate business
ideas and use their creativity and problem solving skills to formulate
a total business plan for their respective businesses. They will also
have the opportunity to work with business mentors, who will serve
as facilitators and experts during the course of the module.
[45 hours]
This module provides students with the knowledge and skills to
administer a training function. Topics include training needs analysis,
training programmes evaluation, instructional psychology, training
methodologies, curriculum planning and design, and total training plan.
This module provides students with practical knowledge on
managing employee and industrial relations. It provides them
with an understanding of the applications of labour statutory
requirements and code of practices such as Employment Act,
Work Injury Compensation Act, Retirement Age Act, etc. Students
will learn about the framework of labour and management relations
in Singapore. The module also covers emerging issues and challenges
in industrial relations.
BM0180
International Business
[45 hours]
[45 hours]
This module inculcates an entrepreneurial spirit and mindset in
students, and provides a platform for them to develop and exercise
their innovativeness and creativity in a practice-based environment.
Students will learn to identify, assess, develop new or improve on
existing business ideas; as well as plan, implement and manage these
business ventures profitably. Students will also develop a total business
plan encompassing feasibility studies, environmental research and
analysis, marketing, operations and financial strategies. They will
experience and understand the challenges and recovery issues faced
by entrepreneurs through research, case studies and sharing sessions.
This module introduces students to the concept of entrepreneurship
and the characteristics of small and medium-sized enterprises.
Students will discover the spirit of enterprise embodied by local
and overseas entrepreneurs through case studies. They will also learn
about the business strategies used by small enterprises to create
a unique and sustainable competitive advantage in today’s dynamic
business environment.
This module provides students with an understanding of the strategic
enterprise management aspects of new ventures and the business
development of entrepreneurial ideas. Topics include entrepreneurial
leadership, new start-up design, opportunity analysis, risk management,
entrepreneurial decision-making and innovative problem solving.
Students will apply their knowledge to evaluate the entrepreneurial
environment through a risk evaluation matrix, develop innovative
strategies and make key business decisions.
This module enables students to develop, launch and manage new
products and intellectual property. Students will be taught the
various stages of transforming an idea or concept into an innovation,
invention, or business proposition. Module topics include concept
and user acceptance testing, market feasibility, product design
and development, and intellectual property issues.
47
BM0225
General Insurance
[45 hours]
BM0227
Account Management for Wealth Managers
[45 hours]
The module provides students with an understanding of the
fundamental concepts of risk, legal principles of insurance and
how risks are managed in commercial businesses. Students will
also gain an understanding of the purpose, coverage and workings
of the key classes of property and liability insurance in Singapore.
This module provides students with an understanding of client
relationships and the account management skills expected of
a relationship manager in a financial institution. Topics covered in
this module, such as Impression Management & Etiquette, Selling &
Negotiation, Networking Skills and Skills to become a Trusted Advisor,
are designed to promote business development with potential clients
and maintain trusting relationships with existing clients.
BM0228
Investment Advisory
[45 hours]
This module provides students with an understanding of the client
advisory process, including ethics, concepts of wealth management
and private banking business, as well as specialist knowledge
in portfolio construction and management. Students will also learn
about the latest developments in the wealth management industry.
BM0229
Trusts, Tax and Estate Planning
[45 hours]
This module provides students with working knowledge of trusts
and how to use trusts to manage cross-border planning. Students
will also learn about tax concepts and planning, as well as estate
planning structures and strategies in fulfilling the succession
planning requirements of wealth management clients.
BM0234
Investments
[45 hours]
This module focuses on the basic principles of investment, investment
instruments, and the fundamental and technical approaches to security
analysis. Topics include risk and return, stock and bond valuation,
unit trusts, futures, options and efficient market hypothesis.
48
BM0240
International Finance and Treasury
[45 hours]
BM0242
Alternative Investments and Hedge Funds
[45 hours]
BM0244
Credit Analysis and Administration
[45 hours]
BM0245
Personal Financial Planning and Life Insurance
[45 hours]
This module provides an overview of international financial markets,
with a focus on international financial methods, investments and risk
management tools. Topics include trade financing methods, money
market instruments, financing arrangements in the international capital
markets, swaps, futures and foreign exchange. This module is delivered
with a strong web-centric approach, with students researching and
accessing information from various real time or delayed financial
information retrieval systems.
This module provides students with an overview of the alternative
forms of investments and financial products; beyond the traditional
stocks, bonds and cash. These include derivatives, commodities and
managed futures, private equity, real estate and hedge funds.
The various types of hedge funds, common strategies adopted
and current market trends will also be covered in the module.
This module provides an overview of the credit process of a bank
and introduces the range of credit facilities available to individuals
and companies. The module also examines the credit administration
and credit control functions of a bank, and the loan documentation
process. Students will learn to apply financial analysis skills in evaluating
credit cases and prepare credit propositions.
This module provides an understanding of the financial planning
process, and the needs analysis which assists individuals to attain
financial and lifestyle goals by managing financial resources. It also
covers life assurance, with a focus on the various types of life insurance
products, as well as concepts in life assurance underwriting and policy
administration. Students will apply their knowledge and skills in life
insurance planning, retirement planning, investment planning and
estate planning to construct a comprehensive financial plan. They will
also understand the regulatory environment governing the financial
planning industry, including the legal principles of insurance, disclosure
requirements, professionalism, ethics and the managing of agents.
BM0246
Consumer Banking
[45 hours]
This module provides students with an understanding of the basics
of the consumer banking industry, and its role and importance to the
financial services industry. Students will learn about the various types
of consumer loans, products and services, such as housing loans and
credit cards and the distribution channels used for such products.
The module also covers the principles of consumer banking strategy
and the successful marketing strategies used in various consumer
products. Students will learn about regulatory issues, and the Code
of Consumer Banking Practice and its impact on the marketing and
selling of consumer banking products and services.
BM0247
Fund Administration and Accounting
[45 hours]
This module provides students with a strong foundation in fund
administration and accounting. Topics covered include fund structures,
international jurisdictions and offshore funds, regulatory requirements
and compliance. Students will also learn the fundamentals
of investment accounting, net asset valuation and the various
control procedures associated with its preparation.
BM0248
Global Securities Operations
[45 hours]
This module enables students to understand the main players
in the funds and securities industry, their operational roles and the
processes involved in securities transactions. Students will learn about
various financial instruments, corporate actions, settlements, custody
and client servicing. Value-added services such as cash management
and securities lending will be covered so that students understand
the entire value chain of funds and securities operations.
BM0249
Investment Analysis and Portfolio Management
[45 hours]
This module covers the fundamentals of investments, with topics
such as modern portfolio theory, capital asset pricing model, valuation
and risk diversification. Students will also get an insight into how
fund managers set investment objectives and policy, investment
industry practices and regulations, industry benchmarks,
performance measurement and attribution.
BM0254
Company Law
[45 hours]
BM0258
Auditing
[45 hours]
BM0259
Management Accounting
[45 hours]
BM0263
Taxation
[45 hours]
BM0264
Published Financial Statements and Consolidation
[45 hours]
This module provides students with a basic understanding of company
law in Singapore. Topics include corporate formation, corporate
financing, company administration and management, company
directors and their rights, duties and liabilities, meeting requirements
and corporate insolvency.
This module enables students to understand the basic concepts
and principles of auditing and the techniques used to carry out an
audit. Students will be taught to perform and document basic audit
procedures. The module also includes a review of the Singapore
Standards on Auditing.
This module focuses on the use of management accounting techniques
to help management in their decision-making, planning and control.
Topics include preparation of master budget, flexible budgeting,
activity-based costing, variance analysis, cost-volume profit analysis,
relevant costing and divisional performance evaluation.
This module covers the key principles and concepts of Singapore’s
taxation system. Topics covered include the tax treatment of various
sources of income and reliefs for individuals as well as the tax treatment
of receipts and expenses for companies. Students will be taught
to prepare of tax computations for individuals, partnerships as well as
companies including computation of capital allowances and treatment
of business losses. Tax treatment of foreign sourced income and
withholding taxes are also covered.
This module provides an understanding of the legal and professional
disclosure requirements relating to the preparation of financial
statements (including consolidated group financial statements) for
external users. It also covers the practical application of the financial
reporting standards in Singapore.
49
BM0275
International Marketing
[45 hours]
BM0284
Marketing Research
[45 hours]
BM0280
Integrated Marketing Communications
[45 hours]
BM0285
Brand Management
[45 hours]
BM0341
Sport & Exercise Science
[45 hours]
BM0342
Practical Sport & Games Experience
[45 hours]
This module provides students with an awareness of the markets
for goods and services in the international arena, and how they can
manage brands in a fast-changing, highly-competitive global economy.
Topics include an overview of key differences in marketing within these
markets, international market entry modes and market development
strategies, including basic concept of brands and brand management,
and brand building. Students will also understand the current issues
and challenges in international marketing and selling.
This module provides an understanding of the role of advertising,
sales promotion, direct marketing and public relations in marketing
communications. The module teaches the planning, execution and
evaluation of successful marketing communications within the context
of promotional mix management. Students will explore the issues
surrounding traditional forms of advertising, new forms involving
electronic media, and marketing on the Internet. The module
is delivered with a strong web-centric approach with students
searching for information and accessing information from
the Internet.
BM0283
Personal Selling and Negotiation Skills
[45 hours]
The module focuses on the fundamentals of personal selling and aims
to develop students’ ability to accurately identify the customer’s needs
and deliver the appropriate solution. Key account management and
negotiation skills are also an integral part of this module. Students will
be able to integrate practice with the theories and concepts taught
through role-playing exercises and case scenarios. The concept of
negotiation and its relevance and application in personal selling will also
be covered.
The module provides students with an understanding of market
research techniques, and the use of research data and information
in business or marketing decision-making. Topics include research
design, data collection and analysis, as well as marketing information
systems. The emphasis is to develop students’ ability to interpret and
analyse marketing research data and information collected to achieve
competitive advantage over business competitors. Students will also
work on real client based business projects.
The module provides students with an understanding of brand
management in a fast-changing, highly-competitive globalised
economy. The module also provides students with an overview
of branding strategy and its opportunities, the appropriate ways
to build brand value, and how brand hierarchies and brand portfolios
are devised. Topics covered include basic concepts of brands and brand
management, management of a portfolio of brands, brand building and
maintenance, brand extension, brand strategies and brand research.
This module introduces students to the basic principles of human
anatomy and physiology, the various body systems and their
significance to sport and exercise performance. Students will
understand the different standards and mechanics behind the design
of exercise programmes, be equipped with basic skills and knowledge
to supervise exercise programmes, and demonstrate proper exercise
and stretching techniques. Various forms of aerobic exercise and weight
management science are also covered in this module.
This module provides students with an overview of the history
of sport, and the values of fair play and sportsmanship. Students will
also be introduced to the development and evolution of rules and
codes of sport and games, as well as the rules , procedures, penalties,
and scoring systems in league and tournament organisation, and in
planning and scheduling of competitions. Students will be taught
various fitness assessment and exercise programmes and their relation
to sport performance and training.
50
BM0343
Sport Psychology & Motivation
[45 hours]
BM0344
International Sport & Olympic Studies
[45 hours]
This module enables students to understand the key psychological
theories that underpin performance as well as equips them with
key practical skills relevant to the sports and wellness environments.
Students will acquire skills such as visualisation, goal setting,
positive self-talk, mental skills training and performance profiling.
This module prepares students to apply effective psychological
and motivational skills training in a designated sport and wellness
environment. A workshop-style approach will be used to encourage
students to analyse, evaluate and actively engage in learning.
This module introduces students to elite sport development policy
(vis-à-vis Singapore’s sport development policy) and the role of
delivery agents such as national sports associations and international
sports federations. Students will learn the impact of globalisation
and commercialisation on countries bidding to host international sport
events and examine the history and development of the Olympic
Games. Other topics include sport governance, the Olympic Movement
and its values, and the issue of doping in sport.
BM0345
Sport & Recreation Facility Management
[45 hours]
This module introduces students to the planning and administration
of facilities for sport and recreation purposes. Topics include
the importance of facility maintenance, outsourcing contracts,
risk management and safety considerations. Students will also learn
about the roles & responsibilities of staff, daily operations of facility
management such as booking, rentals, and closures of facilities,
as well as marketing and promotion aspects to maximise utilisation
of facilities.
BM0346
Leisure & Lifestyle Management
[45 hours]
BM0353
Workplace Health Promotion Management
[45 hours]
BM0354
Theory & Principles of Coaching
[45 hours]
BM0357
Health & Wellness Management
[45 hours]
This module covers core workplace health promotion processes
such as planning, development, selecting strategies, marketing,
implementation and evaluation of programmes, as well as learn
contemporary skills in partnership alliances, use of settings and
dissemination. Key tenets of this module include techniques to
reduce corporate healthcare costs, the creation of a wellness culture
in the workplace, plan needs-based health promotion activities and
track employee health data. Case studies and exercise will give
students an understanding of the practical applications of concepts
and frameworks.
This module introduces students to the concepts and complexities
of coaching sports and specifically the knowledge base that underpins
good coaching. Topics include planning the sessions, energy demands
of different sports, basic biological systems, nutrition, role of the
coach, and selected aspects of sport safety and basic sport psychology.
Students who pass the module will be eligible for the National
Coaching Accreditation Programme (NCAP) Theory Certification
without having to go through the entire NCAP course.
This module provides students with an overview of the concepts of
healthy lifestyle and wellness management in the ever-changing work,
home and leisure environments. Students will learn to develop and
deliver intervention programmes and activities to tackle lifestyle-related
illnesses for a wide range of consumers. The holistic concept of wellness
in the social, physical, occupational and environmental dimensions is
also investigated in relation to quality of life. The module also prepares
students to conduct basic counselling in nutrition, stress management
and substance abuse through the use of behaviour modification tools,
motivational techniques and effective communication.
This module examines the world of leisure, recreation and play, and
their relationships throughout the stages of the human development
life cycle. Students will also understand the demand and provision of
leisure and recreation, as well as explore leisure lifestyle preferences
offered by golf and country clubs, fitness and wellness centres and
sport tourism activities. The module also explores the growth of mass
leisure, economic and political significance of leisure and future trends,
and issues affecting the industry.
51
BM0358
Personal Trainer & Fitness Leadership
[45 hours]
This module provides students with the necessary knowledge and
skills to conduct personal training and fitness in an exercise setting.
Topics include an understanding of the business of personal training,
preparing and designing personalised fitness programmes and
activities, and dealing with clients with medical problems or sports
injuries. Students will also be taught the scientific foundations of fitness
activities, how to teach and conduct a variety of fitness activities,
and design safe and effective fitness programmes, including evaluating
a client’s physical and psychological fitness, and determining dietary
goals and weight control.
BM0386
Services Marketing Management
[45 hours]
BM0387
New Media Marketing
[45 hours]
This module focuses on the problems and strategies specific to the
marketing of services. Problems commonly encountered in marketing
services — such as difficulty in controlling quality, managing service
failure and recovery situations will be addressed. Case studies and
practical examples used by successful services marketers to overcome
these difficulties will also be discussed. Delivery is driven primarily
through role-playing exercises and discussions on best practices
to ensure timeliness and relevance for students.
BM0366
Sport Administration
This module covers the principles and practices of administration
and management functions in sport and recreation. Students will learn
about the structure and operations of National Sport Associations
(NSAs) and the role they play as sport delivery agents in Singapore’s
sport community. The module also includes administrative processes
and its relationship to other organisational components such as
planning, communication, decision-making, leadership, governance
and volunteer management.
[45 hours]
The module provides an overview of the key concepts of New
Media Marketing and how this dominant trend can be deployed
in a total marketing communications plan. Students will learn about
the psychology of users on new media platforms, the impact of
user-generated content, critical success factors in the deployment
of new media, the integration of new media into an organisation’s
total communications plan, as well as an analysis into the future of
this industry. Students will also learn to apply new media tools such
as Facebook, YouTube, Twitter, blogs and Wiki; through practical and
application-based teaching methods.
BM0383
Contact Centre Management
[45 hours]
BM0389
New Venture Marketing
[45 hours]
BM0391
Corporate Communications
[45 hours]
This module introduces students to the roles and concepts of Contact
Centre and Contact Centre Management in the business environment.
It provides students with knowledge and skills on managing contact
centres. Topics covered include the basic elements of a contact centre,
info-telecommunication technology deployed in a contact centre,
customer service and customer relationship management using
contact centre technology, operational aspects of contact centre,
such as performance measurement in a contact centre, forecasting
and scheduling, staff recruitment and training, service level
management, etc.
This module enables students to learn about innovative methods
of marketing from a new venture perspective and how to adapt
traditional marketing mix elements and tools to suit an SME
environment. New forms of marketing, like New Media Marketing
and Social Marketing, will also be explored. Topics include marketing
audit and competencies, marketing management decision-making,
entrepreneurial marketing plan and budgeting.
This module focuses on the fundamentals of corporate communications.
Students will learn how to manage and communicate the corporate
brand value to their organisation’s target audience. The module also
equips students with skills in employee communications, investor
relations, and corporate social responsibility.
52
BM0393
Press Release & Copy Writing
[45 hours]
BM0432
International Human Resource Management
[45 hours]
BM0394
PR Campaign Planning
[45 hours]
BM0453
Principles & Practices in CRM
[45 hours]
BM0395
Crisis Management
[45 hours]
BM0454
Service Operations & Quality Management
[45 hours]
BM0455
Services Management & Innovation
[45 hours]
This module focuses on the fundamental techniques of writing press
releases, with the aim of getting positive publicity in the media.
Students will also be taught how to write advertisement copy for
print, radio, television, as well as the electronic media. Through case
studies, students will be given an opportunity to write copy for real
life products.
This module teaches students about the components of a PR campaign
— including research, budgeting, manpower allocation, implementation
and post-campaign evaluation. The module will be delivered using real
life case studies. Students will also work on a series of public relations
campaigns as part of their coursework.
This module teaches students about Crisis Management, a critical skill
for public relations practitioners. Students will understand how an
issue evolves into a crisis and learn about the entire crisis management
process — from the formulation and implementation of the crisis
management plan to the restoration of an organisation’s reputation
after the crisis.
BM0431
Essentials of Human Resource Management
[45 hours]
This module introduces students to the fundamentals of human
resource management and its contributions to organisations.
Students will also learn about well-established human resource
practices such as human resource planning, recruitment and selection,
training and development, performance management, and pay and
benefits administration. The impact of technology on human resource
management, emerging trends in human resource management and
practices in Singapore and globally, and the changing role of human
resource professionals will also be covered in the module.
This module provides students with a comparative understanding of the
framework of domestic and international human resource management.
It also equips students with practical knowledge to handle complexities
involved in managing international human resource issues, as well as
the challenges facing human resource professionals operating in an
international environment.
This module provides the students with the knowledge, skills and
CRM-based strategies needed to enhance and manage customer
relationships. Through case studies and scenario-based learning,
students will learn and apply basic CRM analytical techniques and tools,
CRM technologies, and integrated CRM solutions. The module
also introduces students to the use of CRM systems to enhance
the effectiveness of CRM implementations.
This module provides students with an understanding of the
management of service industries and how business policies and
objectives can be implemented. Topics include the operational issues
facing the service industry, such as demand and forecasting, capacity
and facility management, and scheduling of activities. Students will
also learn about service quality management such as the measurement
of service quality and the cost of quality. The various approaches to
quality, including ISO 9000 and total quality management approach,
specific techniques and initiatives such as Kaizen, quality circles,
Ishikawa and Six Sigma are also covered.
This module introduces students to the nature and characteristics
that distinguish services from goods. It examines the definition of
the service concept and the idea of service classifications. Students will
also understand the dimensions and routes for service innovation.
Areas such as customer satisfaction, complaint management and
service guarantees will be also covered. Students will learn how
companies that focus on service management and innovation
differentiate themselves from the competition.
53
BM0456
Essentials of Customer Behaviour
[45 hours]
BM0471
Essentials of International Business
[45 hours]
This module examines the cognitive processes and behaviours involved
when people purchase and use products and services. Students will
learn about customer needs, motivation, personality, self-concept
and perception, as well as the important aspects of consumer
decision-making.
This module provides students with an understanding of the dynamic
global business environment, major trade and investment trends and
the firm’s perspectives to doing international business. Students will
learn to appreciate the macro-environmental aspects of International
Business — from the analysis of the country’s environment (Political,
Economic, etc.) to industry-level analysis, timing and mode of entry.
Current issues and examples are used to enhance students’ learning.
BM0472
International Trade Management
[45 hours]
This module covers the functions and use of trade documents and
trade terms, the various methods of payments in trade, the risks faced
by traders in international trade, and the different types of counter
trade. Students are also taught the basics of trade, practical aspects
of importing and exporting goods, and the various shipping documents
commonly encountered in shipping goods internationally.
BM0473
International Business Strategy
[45 hours]
This module enables students to understand the fundamentals
of strategic management from the perspective of both large and
small organisations operating internationally. Students will also attend
a series of seminars and workshops conducted by industry practitioners
and conduct country research to gain an in-depth understanding of
emerging markets.
54
BM0481
International Finance
[45 hours]
BM0600
Media Marketing Management
[60 hours]
BM0603
Journalistic Writing
[60 hours]
BM0604
People & Supervisory Management
[60 hours]
This module provides students with an overview of the international
financial markets and monetary systems, focusing on international
financial methods, capital raising methods, and investments and risk
management tools. Topics include money market instruments, financing
arrangements in international capital markets, swaps, futures and
foreign exchange.
This module provides students with an understanding of the core
concepts of marketing and other marketing management philosophies
in the media industry. It examines the marketing mix (product, price,
place and promotions) and discusses how these can be integrated
to produce an effective media marketing plan. Students will be
taught the basics of consumer behaviour and how to capitalise on
media consumption habits to maximise the effectiveness of their
marketing plan.
This module introduces students to news writing and reporting for the
broadcast and print media. It focuses on interviewing and storytelling
techniques, the creative writing process, self-editing and publication.
Students will learn the different writing techniques needed for writing
news stories, personality profiles, features, reviews, editorials and
scripts for newscasts. The module will also touch on the ethics of
accurate and fair reporting.
This module provides students with an understanding of media
organisations, the functions of a supervisor and the challenges
facing supervisors. Students will learn about work ethics within
media organisations and how supervisors should manage unethical
employees. Through practical case studies and illustrations, the module
enables students to apply supervisory skills in the planning, organising
and execution processes in a media production.
BM0605
Media Financial Management
[60 hours]
This module provides students with fundamental concepts and
principles of finance and management accounting applied in the
media industry. Students will be equipped with a basic understanding
of financial statements such as the profit and loss statement, balance
sheet and cash flow statement, with emphasis on budget preparation
and management. Interpretation of financial statements and reports
of media businesses through the use of relevant financial analysis tools
and techniques will also be covered.
BM0606
Media Market Research
[45 hours]
The module provides students with an understanding of the
fundamental elements of research and how it applies to the media
industry. This includes the basics of inferential and descriptive statistics
in communications research. The emphasis is on developing students’
ability in the collection of primary and secondary data, as well as
interpreting and analysing media research findings with a view to gain
competitive advantage across the entire spectrum of media businesses.
Industry case studies will form the basis of learning, with examples from
the print, broadcast and online media.
BM0608
Business Presentation Skills
[45 hours]
BM0620
Introduction to Media Industry & Management
[45 hours]
This module equips students with the visual, vocal, and verbal elements
of a business presentation. They will be taught how to develop and
deliver informative and persuasive speeches — from the development
of ideas and structuring of content, to the use of multi-media
applications to complement a presentation. The module will build
confidence in students by providing them ample opportunities
to make presentations in class.
BM0623
Public Relations &
Communications Management
[45 hours]
This module introduces students to the many facets of Public
Relations (PR) — the principles behind the practice of PR, the role
of PR practitioners, and the external and internal ‘publics’ that they
are in contact with. The module will also focus on critical skills that
every PR practitioner needs to know, such as planning a PR campaign,
cultivating relationships with the media and crisis management.
BM0625
Multi-Camera Production [45 hours]
This module gives students an overview of the principles and concepts
of multi-camera studio production. Students will be trained in the use
of various technologies and equipment. They will also be taught the
processes necessary for various stages of studio production. Through
practical sessions, students will become familiar with the various roles
in a multi-camera studio production. Students will have an opportunity
to direct different programme genres, including news, magazine and
music programmes, and talk shows.
BM0641
Media Buying & Sales Negotiation
[60 hours]
This module introduces students to the media buying process with
specific emphasis placed on the role of the salesperson and the buyer
of media-related products. This module will also cover negotiation
strategies and techniques — the how-to’s of negotiation as well as
methods used by professional buyers and sellers. Students will learn
the importance of communication, how to qualify and quantify value,
the use of creativity in buying and closing deals, when to negotiate
and why, and ethics in negotiation.
This module provides students with an introduction and overview
of the media industry, the key players within the industry, and the
entire spectrum of activities within the media business. Students
will understand the landscape surrounding the media industry,
its development, the institutional arrangements and related
media management principles.
55
BM0642
Broadcast Media Management
& Programming
[45 hours]
This module provides students with an understanding of the principles
and practices used in TV, radio, cable systems and new media
programming and management. It gives students an overview of
the key job functions in the programming, promotions and airtime
departments of media organisations. It also introduces students to
key job processes in media companies and explains business models
that ensure the survival of media organisations. Students will also learn
scheduling strategies applied in broadcast TV, cable systems, radio and
new media, with the aim of maximising viewership, listenership and
airtime revenue.
BM0643
Media Production Management
[45 hours]
The media production process is a series of inter-related activities
that sees a production from start to finish. Production executives need
to effectively manage the operations involved to ensure the success
of a production. This module equips students with the skills needed
to manage the operational aspects of a production, such as logistics,
budgeting, floor management, building a team, managing service
providers, sponsors, artistes and members of the production team.
BM0645
Print Media Management
[45 hours]
This module provides students with a basic understanding of the
different types of print media, namely newspapers, magazines and
books. Students will learn about the unique characteristics of these
media, their production processes, trends, as well as the impact of
technology on these industries. The module will also look at the role
of advertisements in newspapers and magazines, and the business/
revenue models of newspapers, magazines and book publishing.
BM0662
Digital Film & Video Production
[60 hours]
This module provides students with an overview of the processes
involved in film and video production. They will be taught basic TV
production grammar and be required to apply them in film and video
projects. It also teaches hands on skills like video and audio editing
to prepare students for the broadcast industry. Students are expected
to conceptualise, research, script, edit and package their own news
and feature stories. They also have to take charge of a narrative
dramatic production.
56
BM0663
Writing for the Mass Media
[60 hours]
BM0664
Advanced Video Production & Editing
[45 hours]
BM0665
Software Applications for Mass Media
[45 hours]
BM0667
New Media & Multi-Platform Production
[45 hours]
This module aims to provide students with a fundamental
understanding of scriptwriting for both print and broadcast media.
It equips students with the necessary skills for writing feature stories,
magazine programmes for TV, and copywriting for advertisements.
Students will experience the collaborative production process,
including conceptualising, researching, scripting, sequencing and
visualising. Students will be taught the characteristics of feature
writing, techniques of getting facts and feelings from interviews,
ethical issues in journalism, and creative writing for advertisement
headlines and body copy.
This module enables students to understand advanced practical,
conceptual and aesthetic aspects of video editing and post production
in a non-linear environment. Students will learn to edit different genres
through editing assignments and gain further hands on training on
the Final Cut Pro digital editing system. The module will also teach
students advanced post-production techniques which are commonly
used by the media industry.
This module introduces students to the latest technological
developments in media. Industry-standard software applications
in the areas of desktop publishing (Adobe InDesign), photo editing
(Adobe Photoshop) and website design (Dreamweaver) will also be
taught. Emphasis will be given to providing students with hands on
experience to make them competent in the use of these software.
This module introduces students to the theoretical and practical issues
in new media and multi-platform production. Students will produce
projects for distribution via multiple media platforms by incorporating
visuals, sounds and interactivity to their content, thereby gaining an
overview of the different practices and developments, along with
an understanding of the fundamental structures and aesthetic
principles of new media and multi-platform production.
BM0668
Media Psychology
[45 hours]
This module explores the impact of media and emerging media
technologies on the consumer across various mass media platforms.
Fundamental psychological principles will be applied to increase
students’ understanding of how media communications affect the way
the user perceives, interprets and responds to the confluence of media
in our society. This module also examines the traditional topics of media
psychology (e.g. sex, violence and advertising), specific media genres
(e.g. news, sports and reality) and the increasing influence of new media
on the consumer. Students will be able to apply their learning across
various fields such as media consulting, advertising and media research.
BM0669
Presenting for TV & Radio
[60 hours]
This module equips students with the presentation techniques
required to be a broadcaster for both radio and TV. Students will
learn to prepare an emcee script based on the proceedings of an event
as well as emcee the event. They will learn how to present the news
and deliver a ‘live’ report at the scene where the news is taking place.
Finally, the module will also teach students how to prepare for and
conduct a face-to-face interview with a studio guest. Students will learn
to write the scripts required for such presentations.
BM0688
Final Year Practicum
[840 hours]
This module aims to develop and create value for students through
an application and hands on training programme that exposes students
to TV and print production projects, programming and management of
a campus TV network, and industry-driven projects. Students undertake
practical project work under the supervision of lecturers and learn
to apply the various concepts and knowledge acquired during their
academic training in the first two years. During the 21-week training,
students are expected to conceptualise, develop and pitch ideas
to lecturers before producing their assigned projects.
BM0691
Internship Placement Programme
[21 week]
BM0701
Effective Oral Communication
[60 hours]
BM0702
Internet and Web Technologies
[45 hours]
BM0703
Business Software Applications
[45 hours]
The programme involves a 21-week attachment to leading media
organisations both locally and overseas, with the aim of providing
students with real life working experience and help them develop
the right work attitude, a practice-oriented mindset and be able
to work with people in an organisation. The performance of
students in this attachment programme is evaluated and graded.
Participating organisations are expected to provide a detailed training
programme, which may include project assignments and/or rotational
on-the-job training.
This module introduces students to the visual, vocal and verbal
elements of oral communication. Special attention is given to oral
presentation skills in which students are taught how to deliver a
speech to an audience. Students will be taught how to prepare and
deliver presentations of a narrative, informative and persuasive nature,
based on scenarios set in a business context.
This module provides students a strong web-centric mindset. It will
equip students with a good understanding of the digital business
environment. Students will gain a good understanding of the Internet,
the World Wide Web and the technologies that act as enablers. This will
provide students with capabilities for effective deployment of Internet
for research and learning. In addition, students also learn practical and
hands on skills on website design and web development.
This module provides students with the skills to use software tools
for business, including advanced spreadsheet applications and
database management tools. Through hands on practice, students will
be able to apply these tools in business scenarios through projects
and case studies.
57
BM0742
Business Law
[45 hours]
BM0804
Global SCM
[45 hours]
The module provides students with an understanding of the key
areas related to business law in Singapore. The module begins with an
introduction to the Singapore legal system, its court structure and the
various sources of law. Subsequently, students will learn about the law
of contract, agency and sale of goods. Students will also be provided
an introduction to the law relating to intellectual property in Singapore.
This module aims to provide a more in-depth study on how
organisations operate and survive in a globalised economy using global
supply chain management techniques, Students will learn the different
types of global supply chain drivers and models to achieve supply
chain peak performance, through the use of inventory, transportation,
information technology and facility. The module will also evaluate
the impact of e-commerce on supply chain management, especially in
terms of cost, efficiency and fulfilment.
BM0830
Essentials of Supply Chain Management
[45 hours]
This module provides students with knowledge of the latest practices
in business logistics from a supply chain perspective. The module
also looks into the physical, information, financial and document flows
of a supply chain, from the point of supply to the point of consumption.
This module will also give students a basic foundation of supply
chain management that includes inventory, warehouse and
transport management.
BM0832
Purchasing Principles & Procurement
[45 hours]
This module covers the primary concepts and skills needed to perform
various purchasing and buying responsibilities from an organisation and
supply chain management perspective. It focuses on the managerial,
administrative, strategic and tactical aspects of purchasing functions,
including an overview of the principles and practices of quality
assurance, quantity determination, price and cost analysis, legal issues,
supplier relations, distribution and inventory management systems.
58
BM0835
Managing Inventory in SCM
[45 hours]
BM0837
International Freight Management
[45 hours]
BM0901
Retail Store Design and Visual Merchandising
[45 hours]
This module enables students to understand the principles and
practices of activities associated with managing inventory in a supply
chain. It covers key materials management functions, with the aim
of optimising profits in inventory administration. Topics include
inventory in the economy/firm, rationale for inventory, inventory
costs, classifying inventory, inventory visibility and the fundamental
approaches in managing inventory. The module also examines
the management of inventory in a cold chain environment.
This module provides students with a basic understanding of freight
management processes. Students will learn the characteristics of
different modes of transportation, freight processes, trends as well
as documentation. The module also explores the role of international
business law in a borderless world, focusing on import and export
procedures. Students will be introduced to the concept of terms
of trade (incoterms), including implications and real life applications.
This module provides students with an understanding of the elements
of retail store design and atmospherics for better presentation
of retailing. It helps to raise students’ awareness of the importance
of store image, store design and visual merchandising. As an added
advantage for career advancement in the retail profession, students
will acquire specialised and technical knowledge in facilitating effective
retail store operations and buying, including space management
concepts, methods and skills required for floor layout design,
and merchandise display. The module will also introduce useful IT
application tools and knowledge for effective store and merchandise
presentation in retailing.
BM0903
Mall Management & Marketing
[45 hours]
BM0904
Essentials of Retail Operations & Management
[45 hours]
This module enables students to understand the concepts,
terminologies, tools and skills essential for managing and marketing
a mall. The focus will be on the leasing and marketing aspects of mall
management and marketing. Students will learn about tenant mix,
mall positioning, tenant relationship, leasing language, marketing
strategies, budgeting and a general view of mall operations.
Students will understand mall management and marketing from
the perspectives of mall executives and retailers.
This module provides students with an overview of the retail industry
in Singapore, through case scenarios, e-learning, projects and
field visits. It introduces students to retailing and enables them to
understand the types of retail businesses, strategies, formats, and retail
trends. Students will learn the principles and fundamentals of retail
store operations and management, including departmental stores,
supermarket/hypermarket and chain store operations. Other topics
include store operations management, human resource and store
security, and the impact of costs and competition.
BM0905
Buying & Luxury Retailing
[45 hours]
This module enables students to understand a buyer’s roles and
identifies the qualities needed for a career in buying. It introduces
the concepts, terminologies and techniques essential for successful
buying for the retail sector. Students will gain an understanding
on the concept of sourcing and identifying sources of supply.
Other strategic issues such as ethical buying, private labels and retail
logistics will also be discussed.
BM0906
Retail Merchandising
[45 hours]
BM0912
Essentials of Event Management
[45 hours]
BM0913
Events Planning & Operations
[45 hours]
This module provides students with an understanding of the skills
and techniques involved in retail merchandising. Topics include sales
forecasting, budgeting, pricing strategies, shipping terminologies,
open-to-buy, inventory turnover, and retail shrinkage. Students will
apply these techniques using Point-of-Sale (POS) data to analyse
merchandise performance, project sales and allocate inventory to
different stores. Negotiation and supplier management, establishing
strategic relationships, and collaborations with suppliers are also
covered in the module.
This module enables students to conceptualise and deliver an effective
presentation to close event deals successfully. Students will learn event
concept development and strategy, evaluate and conceptualise the
needs, characteristics and decision processes of corporate clients.
The module also gives students an insight into the dynamic nature
of the corporate marketing environment, and the similarities and
differences between consumer and corporate marketing.
This module equips students with the knowledge of the full spectrum
of event management, from conceptualisation of event programme
to project management and after-event services. Topics include
detailed planning on product and service development, supply chain
management, location management and risk management. Students
will also learn about the implementation and delivery of an event, which
covers manpower management, forecasting and capacity management,
scheduling and time management, and project management plan.
59
BM0915
Events Branding, Marketing & Promotions
[45 hours]
BM0916
Managing Mega Events & Roadshows
[45 hours]
This module provides students with the understanding of the branding
of an event, managing sponsorship and working with stakeholders.
Students will also learn about integrated marketing communications,
focusing on event advertising, event presentation, media relations
and publicity, and electronic event marketing strategies.
This module provides students with the knowledge of the different
scales of international/local events and roadshows, such as Formula
1 Grand Prix, Great Singapore Sale and Singapore Fashion Festival.
Students will be taught to apply their knowledge to event creation,
design, planning management, budgeting, marketing and operations
to events of different scales as part of the module.
BM0924
Managing the Customer Experience
[45 hours]
This module equips students with an understanding of the “service”
concept, as well as the key differences between goods and services.
Students will learn about the consumer decision-making process,
factors that influence the process, and how to manage service
employees to achieve the organisation’s goals of service excellence.
Customer service techniques, strategies to build loyalty and improve
service quality, and service recovery are also covered.
BM0925
Destination and Attractions Management
[45 hours]
This module provides students with a basic understanding of
destination and attractions management issues and practices.
The positive and negative effects of tourism activities in destinations,
and the effects of attractions development on host communities will be
showcased. Students will also gain insights into how destinations and
attractions are developed and operated, including design, marketing,
funding and operations management of attractions. Current trends
impacting the development and operations of destinations and
attractions will also be discussed.
60
BM0926
Decision Sciences and Yield Management
[45 hours]
BM0931
Marketing for Hospitality
[45 hours]
BM0934
Resort Development and Management
[45 hours]
This module covers the different quantitative analysis aspects
of hospitality businesses. Students will be equipped with commonly
used decision science tools for optimising service operation decisions
and learn how to effectively apply the principles of yield management.
Topics include forecasting, group decisions, and management and
marketing issues. Students will also be equipped with the skills and
understanding necessary for making revenue management decisions
using quantitative data.
This module provides students with the knowledge and skills needed to
apply key marketing management theories and concepts in a hospitality
and resort environment. It introduces students to planning processes,
analysis and review of marketing environments, competitive and growth
strategies, and the fundamentals of branding. Students will also learn
how to develop appropriate marketing mixes for different hospitality
products through product design and management, pricing
considerations and approaches, distribution, and integrated
marketing communication strategies.
This module provides students with an understanding of the various
types of resorts and their differences. An appreciation of master
planning, resort concept and development, feasibility studies, as well
as an understanding of the businesses within a resort will be covered.
Students will also learn how to differentiate resort guests from hotel
guests, and how resorts can provide a seamless guest experience.
The management of critical resources for running a resort operation
in an effective and efficient manner is also covered.
BM0936
Managing Special Events and Festivals
[45 hours]
BM0937
Theme Park Operations
[45 hours]
This module provides students with an understanding of the various
types of special events and festivals that can inject vibrancy to a
destination and generate widespread media publicity. Students will be
introduced to key event planning and management techniques using
a case study approach. They will learn to develop and submit bids for
a special event in Singapore, covering the entire value chain from event
creation, design, planning, management, budgeting and marketing
to operations. Students will also be given hands on experience in a live
special event to illustrate the concepts learned during the course.
This module provides students with an overview of the management
and operation of theme parks. Students will be introduced to the
business of theme parks, highlighting significant investment and
revenue implications, operating systems and processes unique to the
theme park industry. They will develop an understanding of the design
rationale of theme park layouts and essential operational departments
like attractions, entry operations, park services, wardrobe operations,
communications, as well as supporting services like technical and
maintenance operations. The social and economic impacts that theme
parks have on the host communities will be discussed, and skills and
service paradigms that are essential for a world-class theme park will
also be imparted to students.
BM0950
Rooms Division Management
[45 hours]
This module allows students to conduct an in-depth study of the
room divisions in hotels. The primary focus is the operations of the
front office, reservations, concierge and housekeeping departments.
Students will learn the various applications of the Hotel Property
Management System, and practise this intensively through simulations
of front office and housekeeping activities. They will also be taught
how other hotel departments relate to the rooms division and how
they operate in tandem to enhance the overall guest experience.
BM0952
Kitchen & Restaurant Operations
[45 hours]
BM0953
Food & Beverage Management
[45 hours]
BM0954
Hotel Sales & Distribution Management
[45 hours]
This module provides students with an overview of basic food
ingredients, histories and types of cuisines, commodities, and
terminologies used in food preparation and service, including history,
appropriate uses, quality standards and storage. Students will also be
introduced to various alcoholic and non-alcoholic beverages, including
the production, history, brand names, and trends of these beverages.
The module will introduce students to the day-to-day operational
concerns in running a food service business, including service styles,
table settings, hygiene and sanitation. Students will also acquire basic
dining room service skills through practical sessions.
This module provides students with a broad understanding of F&B
management in a hotel environment, including cost management,
purchasing and inventory control. Students will learn the importance
of using purchasing criteria in the purchase of foods, beverages,
operating supplies, services, and equipment for use in hotel F&B
operations. They will also be introduced to F&B cost control,
including concepts behind food costing, food yield computations for
purchasing, scaling of recipes, calculation of profit and loss statements,
and profitability percentages. Other F&B management topics,
including marketing, staff scheduling, motivation and management,
customer service issues, the use of technology in F&B and the set-up
of a restaurant are also covered.
This module provides students with knowledge on the techniques
and tools used in selling hotel products. It covers the concept of the
sales triangle (room sales, catering sales and outlet/ancillary sales), and
helps students understand sales techniques that are adopted by hotel
professionals, from prospecting and negotiating to closing the deal.
Key account management and business development will be covered.
Students will also learn about the distribution channels employed by
hotels and understand their different structures and business models.
61
BM0965
Internship Placement Programme
[up to 6 months]
This compulsory module allows students to be attached to hospitality
or tourism business-related organisations (locally or overseas) for up
to six months. It aims to develop in students a practice-oriented and
hands on mindset through exposure to a real working environment.
By applying what they have learnt at the workplace, students’ learning
process will be enhanced.
BM0970
Introduction to Hospitality & Tourism
[45 hours]
This module equips students with knowledge of the leisure and
tourism industry in Singapore and overseas. It highlights the functions
of key travel products within the tourism ecosystem, such as tourism
promoters, travel agents, tourism accommodation providers,
F&B businesses, retailers, destinations, attractions and theme parks,
as well as ancillary services. The relationships between these
businesses, and the resultant value chains, will also be showcased.
BM0971
Introduction to Lodging
[45 hours]
This module enables students to learn about the different types
of tourist lodging modes, and the different forms of organisation,
management and ownership of accommodation properties. Students
will learn about the departments within tourist accommodations such
as hotels, serviced apartments and hostels such as front office, finance,
human resource, housekeeping, security, loss prevention, engineering,
food & beverage, and marketing. Students will also be introduced
to the Property Management Software.
BM0972
Managing a Diversified Workforce
[45 hours]
This module allows students to learn about different world views,
understand and value diversity at the workplace. Students will
understand that cultural diversity is the norm rather than the exception
in the tourism and hospitality industry, thus preparing students to
enter an increasingly diversified workforce, and familiarise them with
key human resource management issues relevant to the industry.
The module will also teach students to manage cross-cultural issues,
be aware of similarities and differences between cultures, as well as
recognise the major sources of conflict among cultures.
62
BM0973
Business Continuity & Risk Management
[45 hours]
BM0980
Introduction to MICE (Meetings Incentives,
Conventions and Exhibitions)
[45 hours]
BM0981
Managing Conferences
[45 hours]
This module enables students to understand the importance
of putting in place business continuity and risk management plans
for hotels. The module describes emergency situations such as disease
outbreaks, acts of terrorism, fire, natural disasters, and outlines the
broad strategies and steps taken for incident prevention and loss
mitigation. The organisational setup of the business continuity and risk
management teams in a hospitality business, and the scope of duty
for key personnel are also covered.
This module enables students to learn about the types of business
events that comprise the meetings, incentives, conventions and
exhibitions business (MICE) industry, an integral component of the
tourism industry. Students will understand the terms and references
used, as well as the roles played by professional meeting planners and
exhibition organisers. They will also learn about the value chain for
MICE, from concept development, budget components, MICE business
partners contract details, to operational and managerial requirements
for staging events, as well as the trends and challenges faced by
the industry.
The module equips students with knowledge of the roles and
responsibilities of a Professional Conference Organiser (PCO).
They will be exposed to detailed conference planning and
organisation, as well as the staging and implementation of the
conference. During the planning and organising stage, students will
learn about establishing the objectives for conferences, needs analysis,
site selection, handling requests for proposals, etc.; while the staging
and implementation stage will teach them the procedures for staging
conferences, which include registration procedures, facilitation of
catering requirements with F&B service providers, and the conduct
of post-conference evaluation.
BM0982
Exhibitions Management
[45 hours]
This module provides insights to the key aspects of both exhibitions
project management and operations. Students will learn the reasons
why companies organise exhibitions, and how exhibitions management
companies operate. At the exhibitions project management level,
the topics covered include planning, market research, feasibility studies
for recurrent shows, development of new shows, deriving timelines and
budgets. The development of suitable programmes to complement
the shows, execution of promotional strategies and the conduct of
post exhibition evaluation will also be discussed. At the implementation
stage, the module covers general onsite operations, which includes
liaison with exhibitors, and the appointment and management
of service providers
BM0983
Managing Meetings & Incentives
[45 hours]
This module provides students with knowledge in planning, organising
and staging of tourism-related business events such as corporate
meetings, government/NGO led forums, incentive trips and company
functions. At the planning stage, concept development, budgeting,
sourcing and negotiation will be taught, while the implementation
stage will focus on operational procedures such as service provider
liaison, obtaining clearances from relevant authorities and contingency
measures. Students will also learn about the roles and responsibilities
of destination management companies and corporate meeting
planners, and apply their innovation and creativity in organising
and staging corporate events and incentive trips.
BM3031
Principles of Accounting
[60 hours]
This module provides students with an understanding of the
basic concepts and principles of accounting, including service
and merchandising enterprises in the forms of sole proprietorships
and companies. Topics include fundamental accounting principles,
accounting for asset and liabilities and measurement of profits.
Students will also learn to interpret financial statements through
the use of financial ratios.
BM3034
Statistics
[60 hours]
BM3035
Economics
[60 hours]
BM3037
Business Communication
[60 hours]
BM3101
F&B Concepts & Setup
[60 hours]
This module provides students with a basic understanding
of statistical concepts that are useful and relevant for business
applications and decision-making. Topics include descriptive statistics,
probability, discrete probability distributions, regression and
correlation, time series analysis and index numbers.
This module provides students with an understanding of the basic
principles of economics and the framework of economic reasoning
as applied in business. Topics include the principles of demand and
supply, theory of the firm, production costs, profit maximisation,
market structures, inflation and unemployment, monetary and fiscal
policies and foreign exchange.
This module equips students with the necessary writing skills through
the correct use of English grammar, effective sentence construction,
paragraphing and paragraph development, organising of logical
argument or expression of views, as well as the principles and
techniques of concise writing. Taught through small group tutorial
sessions, the focus will be on addressing common errors, correcting
ineffective writing styles, and enhancing the English Language
proficiency through writing practice.
This module provides students with an understanding of the various
F&B concepts, formats, and set ups. Students will discuss the F&B
trends in Singapore and the international arena. They will also learn
about optimum space planning and design of an efficient workflow
system. The legal and regulatory requirements in the setup of an F&B
business will also be covered.
63
BM3201
Essentials of F&B Services
[45 hours]
BM3203
Menu Planning, Cost Control & Food Logistics
[45 hours]
This module introduces student to the front-of-the-house (FOH)
operations and professional dining service techniques. Etiquette,
quality service, positive guest relations, effective communication
skills and guest check handling are emphasised. Students will actively
perform hot and cold food and beverage service using various
service techniques.
This module provides students with the knowledge and skills needed
for professional menu planning in a commercial food service setting.
It also emphasises the importance and use of proper documentation
to control productions and operation procedures. Students will learn
about the various sources of food ingredients and products and how to
scour the world for innovative food sources. This module will also cover
the food logistics supply chain to help students understand the impact
of shipping and storage on food ingredients.
BM3205
Beverage Knowledge & Service
[45 hours]
This module combines introduction and application of beverage,
bartending and service. Students will be introduced to the
identification, production and service of non-alcoholic beverages,
beer, wine, spirits, cordials, cocktails, mixed drinks and coffee,
and sensory evaluation of beverages.
BM3965
Internship Attachment Programme
[960 hours]
This module enables students to experience the actual working
environment and to provide in-depth experience in food and beverage
operations. Rotational assignments incorporate both front- and back-ofthe-house operations.
64
CL1833
Introduction to Nutrition Science
[30 hours]
CL1828
Food Safety & Hygiene
[30 hours]
CL1830
Basic Baking & Pastry
[90 hours]
CL1831
Basic Cookery & Foodservice
[60 hours]
This module provides students with knowledge of various nutrients;
namely carbohydrates, proteins, fats, vitamins, minerals, and other
food components such as water, fibres, and phytochemicals, their
roles in health and nutritional well-being and the molecular basis for
their functions in the human body. Students will also study the caloric
calculation of foods, standards for caloric and nutritional intake,
nutrition for different age groups, diseases associated with nutritional
deficiencies, eating disorders and their associated nutritional ailments
and treatments, interaction of nutrients, and the study of special diets
and supplements.
This module provides students with an overview of food safety,
regulatory requirement and hygiene. It introduces to students
the food hazards, food-borne illnesses, issues in food safety,
HACCP, hygiene, GMP, Quality Management System, legislative and
regulatory requirements.
This module provides students with fundamental cooking and baking
techniques, proper handling of baker’s scale, liquid measurement,
knife skills, piping skills and mixing methods. Students will also learn
the fundamental skills for producing cakes, butter creams, icings,
cookies, pies, puff pastries, laminated doughs, breads and rolls.
This module introduces students to cooking techniques such
as simmering, boiling, baking, sautéing, shallow frying, and the
preparation of stocks, sauces, soups and related ingredients.
The proper use of knives, tools, small wares and equipment will also
be emphasised.
CL1832
Food Ingredients Applications
[60 hours]
This module examines the characteristics, functions and effects
of various food ingredients/additives which are commonly found
in processed foods, such as acidulants, antioxidants, bulking agents,
colourings, chelating agents, flavourings, emulsifiers, herbs, leavening
agents, stabilisers, spices and sweeteners. Hypersensitivity of food,
regulation, safety and consumer appeal will also be studied.
CL2856
Asian Cuisine
[60 hours]
This module provides students with a solid understanding of Asian
food culture, cooking techniques, ingredients and dining styles.
The emphasis is on the cuisines of China, Taiwan, Japan, Korea,
Indonesia, Philippines, Malaysia, Singapore, Thailand, Vietnam,
Cambodia, Laos, India, Pakistan, and Sri Lanka. Emphasis will also be
placed on the use of indigenous ingredients and cooking techniques,
and the fusion of Asian cuisine into modern international cookery.
CL2857
International Cuisine
[60 hours]
This module reinforces the techniques of grilling, deep-frying/shallow
frying, stir-frying, simmering, braising/stewing and steaming through
the menu production of foods from around the world. The cuisines
of Asia, the Middle East, Northern Africa, Greece, the Caribbean,
Central America and South America will be explored.
CL2858
Kitchen Operations
[30 hours]
This module provides students with general principles of food service
operations with emphasis on kitchen operations. Students will be
taught operational procedures, logistics planning and overall
resource management of a kitchen.
CL2859
Stock and Sauces Preparation
[45 hours]
This module equips students with the cooking techniques of simmering
and boiling for the production of stocks, sauces, soups and related
ingredients. The proper use of knives, tools, small wares and
equipment for stock and sauces will also be emphasised.
CL2870
Kitchen Applications and Techniques
This module teaches essential skills to improve confidence and
capabilities in the kitchen. Students will learn fundamental techniques
such as knife skills, stocks, soups, basic sauces, and elementary
butchery for lamb and poultry. Students will then build on these
techniques to create dishes to further enhance the repertoire
of the amateur cook.
CL2871
Advanced Pastry & Baking
This module focuses on advanced patisserie and baking production,
technique and finishing skills. Emphasis is on developing flavours,
textures and decorative components used in the creation of patisserie.
Instructions are given on the use of cakes, both as individual offerings
and as plated dessert presentations.
CL2872
Meats & Seafood Identification and Application
This module provides students with deep knowledge and understanding
of the varieties of meats and seafood that are used in the preparation
of Asian and Western cuisines. Besides learning the inherent
characteristics of the different types of meats and seafood that
give rise to their unique textures and flavours, students will be
taught a myriad of techniques in preparing, treating and applying
these fundamental raw ingredients for various dishes.
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CL2873
Art of Charcuterie & Garde Manger
This module provides students with knowledge on the art of
charcuterie. Pâtés, cured meats, terrines, and gourmet sausages
are staples at upscale restaurants as well as cocktail and dinner parties.
Modern charcuterie has introduced new and exciting techniques
and flavours for delicious (and even healthy) charcuterie. Students
will learn every aspect of this culinary art such as curing and brining,
smoking, and the preparation of terrines, pâtés, sausages, herbs and
seasonings, sauces and relishes.
CL3850
Food Service Preparation & Advanced Catering
This module examines the different ways in which banquet and catering
events are organised, planned and executed. Students will make use
of the principles and techniques learnt to prepare and serve food
to large groups of people.
CL3851
Central Production Operations
This module looks at the different techniques of high-volume food
production, station set up, timing and menu concept development
and execution. Basic cooking techniques will be reinforced and new
skills specific to high production preparation will be taught.
GENERAL STUDIES MODULES
General Studies are all-rounder modules that provide students
with skills for life, giving them a holistic education beyond the
core programme. These modules cover broad areas such as culture,
relationships and sports.
BMS101
Professional Image for Business
[15 hours]
BMS102
International Cross Cultural Management
[15 hours]
This module provides students with a practical approach on how
to be successful in their professional and personal image. It enables
students to develop their true potential and move forward with
their professional goals. Students will learn the art of personal
grooming, business manners and social graces to prepare them
for the business world.
This module provides students with an awareness of the similarities
and differences between regional and global cultures, as well as
recognise the major sources of intra- and inter-cultural conflict among
cultures. It also provides students with an awareness and understanding
of the techniques in managing people of diverse cultures with cultural
sensitivity in the business environment.
BMS103
Effective Communications for Better Relationships [15 hours]
This module aims to generate greater awareness about the importance
of relationships in life and imparts practical understanding and skills
to achieve mental, emotional and social wellness through relational
engagement and communications. This module provides students with
an understanding of the fundamentals of human relations, the building
blocks of relationships and how the quality of our relations impact
daily living. It addresses the issues on the nature of relationships,
work-life concerns and family life as well as demonstrates how effective
communications forms the foundations of strong relationships.
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BMS106
Innovative Boot Camp (Compulsory)
[15 hours]
BMS107
Innovative Prototype Development
[15 hours]
This module aims to inculcate an innovative and enterprising mindset
in all SBM students. The programme incorporates various training
methodologies including group brainstorming, problem-based learning,
reflective journaling, and videos sharing, enabling it to be a highly
interactive and hands on learning experience.
This module aims to inculcate an innovative and enterprising mindset
in all SBM students. This GSM is an extension of BMS106 Innovation
Boot Camp, to enhance and extend students’ innovation learning
journey, from their Innovation Challenge ideation stage to the
completion of their concept prototype development. The programme
offers students an understanding of the prototype development
process and provides hands on prototype development experience
of their very own innovation
BMS121
People Skills
[15 hours]
This module enables students to develop soft skills in order
to complement the technical skills they acquire through formal
education. Communications form an integral part of how we deal
with others. Whether it is building new ones or maintaining existing
ones, relationship mastery is vital. Students will learn how to assess
a person and how to influence people using basic rapport-building
techniques and simple negotiation strategies.
BMS122
Appreciating Leisure Lifestyles
[15 hours]
This module provides students with an understanding and appreciation
of the different leisure pursuits such as golf, theatre or fine dining.
Apart from providing an appreciation, students will develop more
confidence when they become conversant in such topics with people
around them.
BMS123
Cyber Awareness
[15 hours]
BMS141
Pillars of Life (Compulsory)
[15 hours]
BMS201
National Education (Compulsory)
[15 hours]
BMS211
Introduction to French Language
[30 hours]
This module familiarises students with the threats posed by
cyber technologies and how they can avoid falling victim to cyber
frauds, cyber predators and cyber bullying. Students will learn the
responsibilities on the use of cyber technologies and the ethical
considerations, as well as how to protect their personal information
and keep their computers safe and secure.
This module challenges the conventional ways of character building
such as the discussions we had through moral education, character
journals that we so often wrote at the last minute and the good
character that we read in Aesop’s Fableish stories with that mild tinge
of disbelief. This module creates a dynamic environment filled with
new media experiences and live game plays, and takes a fully practical,
activity-based approach in the exploration and developing of character
traits that form the pillars of our lives — at home, at school, at play
and everywhere else.
This module aims to develop national cohesion, the instinct for survival
and confidence in the future, through six key messages on Singapore’s
recent history as well as the present. It addresses issues on Singapore’s
identity, uniqueness, constraints, successes and challenges. The module
includes in-class and outside-class activities to inculcate desirable
individual and social values and attitudes of good citizenship.
This module provides students with an understanding of basic
French to expand their appreciation of a new foreign language,
culture and people. Through this module, students will acquire basic
communication skills that they can apply to everyday situations.
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BMS212
Introduction to German Language
[30 hours]
BMS213
Introduction to Japanese Language
[30 hours]
This module provides students with an understanding of basic
German to expand their appreciation of a new foreign language,
culture and people. Through this module, students will acquire basic
communication skills that they can apply to everyday situations.
This module provides students with an understanding of basic
Japanese to expand their appreciation of a new foreign language,
culture and people. Through this module, students will acquire basic
communication skills that they can apply to everyday situations.
BMS214
Business Chinese
[30 hours]
This module provides students with an understanding of Chinese
for use in work and in doing business. It expands their understanding
of the language and allows them to appreciate the Chinese culture.
Through this module, students will practise business Mandarin that
they can apply in their future workplace.
BMS231
International Film Appreciation & Critique
[15 hours]
This module provides students an opportunity to develop a basic
appreciation and understanding of the aesthetics and language
of films. This module is based on an active learning model that
comprises interactive sessions and feedback, providing triggers
and guidelines that will enable students to better understand
and appreciate films.
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BMS233
Understanding China’s Business & Culture
[15 hours]
BMS252
Resume Writing & Interview Skills
[15 hours]
BMS261
Resume Writing & Interview Skills
[15 Hours]
BMS301
Communication & New Media
[15 hours]
This module provides students with knowledge on China’s recent
political, economic and social environment to imbue in them an
awareness of the general business climate in China today. Students
will learn about the economic development of some key cities such
as Beijing, Shanghai, Guangzhou and Suzhou, as well as some key
Singapore/China collaboration projects in China. Students will also
be introduced to the general Chinese mindset and business culture,
which include basic business etiquette and protocol.
This module equips students with a practical approach to writing an
effective and impressive resume and introduces techniques and skills
to prepare them for job interviews.
This module highlights the importance of professional resume
and interview skills in landing students the ideal job. It offers
students a practical approach to writing an effective and impressive
resume. It also introduces techniques and skills to prepare them
for job interviews.
This module equips students with skills to create and use new media
as a business tool. The module covers an overview of new media trends
and tools, and provides hands on opportunities in working on new
media platforms. Students will explore the key issues related to using
new media in communications and marketing. They will also learn how
to run an advertising and promotion campaign using new media tools.
BMS302
Creative Thinking
[15 hours]
This module provides students with basic knowledge and tools
to sharpen their analytical and creative thinking skills. It seeks to
increase students’ understanding of creativity and improve their
problem solving skills to find solutions to business-related and
other real world problems. Students are encouraged to engage
in activities that will enable them to access and develop their own
creative thinking skills.
BMS303
Emotional Intelligence & Leadership
[15 hours]
BMS304
Achieving Success in Work & Life
[15 hours]
This module provides students with important interpersonal
techniques that will enhance their effectiveness in their future
workplace. It focuses on topics such as the importance of Emotional
Intelligence, why Emotional Intelligence is needed in leadership,
the new demands which managers have to meet, and how to use
Emotional Intelligence in developing leadership in the competitive
work environment.
BMS309
Photo-Editing & Desktop Publishing
[15 hours]
BMS310
Fitness & Wellness
(Compulsory — NS eligible only)
[30 hours]
Students will learn to edit and enhance digital photos using Adobe
Photoshop. They will then build up their desktop publishing skills with
Adobe InDesign. Students will be equipped with the basic functions
of Adobe Photoshop and Adobe InDesign to enable them to do
design and layout of cards and posters for restaurants and cafés.
The module formalises a fitness and wellness component for our
graduating students, preparing them for the National Physical
Fitness Award test and National Service. Harnessing high-agility and
endurance-based sports techniques, students will be engaged in 30
hours of Cardio Endurance and Strength Training exercises as well as
a battery of NAPFA-test components and mass workouts. In addition
to improving their physical conditioning, the module includes three
opportunities for students to attain a pass grade for their NAPFA test.
This module instils within youths positive values and skills to navigate
work-life challenges, and enjoy a successful career and personal life.
Through interesting activities, dialogues and case studies, the module
guides students to identify their values and beliefs, and ascertain
their life directions. Students will learn to achieve their career and
personal goals by, through identifying their strengths and passions.
They will learn practical tools for managing short-term priorities and
long-term goals.
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