Image and ethos

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AS ICT

N Kay

UNIT 2

PRESENTING

INFORMATION

Choice of project

• Own individual choice

• WJEC does not set the context

• Centre does not set the context

• No group work

Overview

Task 1 Leaflet

Task 2 Mailmerged letter

Task 3 Presentation

PowerPoint or Web

Pages

Evaluation

Data compression techniques

Background

• What is their organisation?

• What does it do?

• Where is it?

• How big is it?

Analysis of ‘documents’

Identify documents used in the organisation

• Letters to all customers (promotional material/junk mail)

• Fliers

• Brochures or leaflets or catalogues

• Compliments slip

• Posters

• Web pages

• Slideshows

• Etc

Scan them into report or include the originals

Make sure they have a different function!!

Analysis of all 3 documents COLLECTIVELY to determine house style / ethos / image

Image and ethos PowerPoint

Image / Ethos /House style

• Writing style and tone/how choice of logo and or fonts reflect this .

What does the logo say about the company not just what the logo is – analyse the logo or font style

• Presentation style e.g. use of colour/images

• Identify consistent themes rules / procedures adopted to help clarity and consistency

• Is there a house style? Why not? what could it be?

Desktop Publishing

2 Documents

Describe the main function of the document and its data; who is the intended audience?

4 Techniques

What techniques have been used in the documents? e.g.

•Tables

•Bullets

•Watermarks etc

Examining web sites and one large document

Be Careful

A large document and websites of many pages may still only have one purpose and count as one document.

It is not about giving a description of what data is on every page (this goes for large documents as well!!!!).

There must be a separate purpose if it is to count as two documents

INFORMATION BLOGG SITE

House style

Logo

Talk about the ethos given in the logo

Black and white plain

Cost effective

Techniques

Fonts and font style is

Arial 12 pts

Bold centre and

Underline

A4 portrait

Right justification

Header and footers

Watermarks

• Cynnal material

Automated document

• Existing or potential

1 mark for identifying a document that is or could be automated a membership card. questionnaire, invoice. What is its purpose?

1 mark for how it could be used in an automated way e,g,What fields could be merged what tick boxes option buttons etc?

Web page or presentation

• Existing or potential

1 mark for its purpose or potential purpose

1 mark for what is or could be included

(Not only data but hyperlinks hotspots video sound animations etc.)

Leaflet or magazine they will produce

• Purpose

What are you going to produce and what will it be used for? Who is the intended audience?

• Image and ethos

What image are your trying to project?

Design of the leaflet

IMPLEMENTATION IS NOT DESIGN

Do not put in screenshots of implemented systems in the design section

• 1 mark was awarded for an outline layout with inherent page orientation and identifying which frames were text and which were for pictures.

• 1 mark was awarded for details of the ‘data’ both text and graphics

• 1 mark was awarded for details of fonts and font sizes to be used

• 1 mark was awarded for details of 8 special features used such as margins, tab settings line spacing paragraph styles etc.

Text

3 pictures

Table

Picture

Text

Watermarked pic Picture

Hotel Facilities the hotel facilities

• 3 swimming pools

•Bar

•Games room

•etc

3 pictures of Cyprus from the Internet showing the sea hotel and old town

Prices of rooms in the hotel

Picture of bedroom from

Internet

List giving facilities in each of the rooms the room

•Single /Double

•Bathrooms

•Mini Bar

•Etc

Clipart of sun from

Word clipart Watermarked picture of swimming pool from the

Internet

Hotel facilities

French script 20 pts

Bullet point list of the hotel facilities

• 3 swimming pools

•Bar

•Games room

•etc

French script 18 pt

Wordart Arial 20 pt

3 pictures of Cyprus from the Internet showing the sea hotel and old town

Picture of bedroom from

Internet

Table giving the prices of rooms in the hotel

Times new roman 16 pts

Bullet point list giving facilities in each of the rooms the room

•Single /Double

•Bathrooms

•Mini Bar

•etc

French script 18 pts

Watermarked picture of swimming pool from the

Internet

Clipart of sun from

Word clipart

A4 Landscape border 1.5 cm

Hotel facilities

French script 20 pts

Bullet point list of the hotel facilities

• 3 swimming pools

•Bar

•Games room

•etc

French script 18 pt

Bold centre underline

Double line spacing

Wordart Arial 20 pt

3 pictures of Cyprus from the Internet showing the sea hotel and old town

Watermark Picture of bedroom from

Internet

Table giving the prices of rooms in the hotel

Bullet point list giving facilities in each of the rooms the room

•Single /Double

•Bathrooms

•Mini Bar

Indent

•etc bullets

French script 18 pts

Times new roman 16 pts

Watermarked picture of swimming pool from the

Internet

Clipart of sun from

Word clipart

A4 Landscape border 1.5 cm Pagination 1

•Red

•Green

•Yellow

•Blue

Bullet points

•Red

•Green

•Yellow

•Blue

•Red

•Green

•Yellow

•Blue

Word Art: make it obvious

Leaflet

Created using font styles and sizes

Created using

Word Art

Shading effects

• Shade in tables

• Shade in text boxes

• Shade in text / use of coloured text

• Shading Word Art

• NB Shading in tables is not customising a table

Different types of graphic

• Must show evidence here not enough just to say e.g. picture of telephone

• Pictures from Internet – show screen shot of web site

• Clipart from Word e.g. picture of telephone from clipart

• Create own graphic in paint

• Get a picture alter it in Photoshop

• Scan in picture

• Picture from a digital camera

• Graph from spreadsheet

Headers and footers

• Must be both there

• Must appear on all sides of final printed document

• Must appear on every page in same position

• If pagination is part of it then cannot count as advanced feature

• Ideally put one header one footer and one pagination ( 3 things)

Evidence –all features must be on the final document

Do not crop screen shots

We only need evidence for the following basic skills

• Origin of graphics

• Headers and footers must be on the final document

• Everything else we can see on the printed document

• Annotating your document would help us a lot in case we miss something!!!!

Advanced skills-

Safer to do at least 6

We need before and after screen shot evidence of;

• Different paragraph formats (evidence before and after)

• Different line spacing (evidence before and after)

• Superscript and subscript (Sensible use ;not automatic th )

• Set and use own tabs (evidence in annotated screen shots)

Not give automatic tabs created by bullet points

• Set and use own indents (evidence in annotated screen shots)

• Use of layering (must see forward and behind)

We need construction evidence of

•Watermarks

•Create own style sheets

On your final document we can see

• Customised tables – cell merging / text direction not just coloured cells or borders

•Page or frame borders

•Pagination

Be very careful about cropping screenshots and cutting out the evidence must see document behind

Remember to printout your final document!!!!!

Different paragraph formats:

• Drop capitals

Styles

Before After

Line spacing

Before

After

Must appear on final document

Indents , tabs etc

Looking for evidence of tab changes on ruler corresponding to movement of text

Before After

Must appear on final document

Customised tables: cell merging or splitting or text orientation

Advanced features: Layering

Wrong only shows move

Show layering before and layering after

Superscripts and subscripts

• Both must be there

• Sensible use Not The cat sat on the mat

• Do not accept 7 th unless there is a before.

– 7th 7 th and it must be on the final printed leaflet.

Task 2 Mailmerge document

1 mark Purpose

1 mark Image and ethos professional …formal

Design

1 mark was awarded for the basic layout and page orientation

1 mark was awarded for automated features including mailmerged fields and macros. –must write in the names of the fields

1 mark for font styles and sizes used

1 mark was awarded for the data on the document including origin of logo/graphic, contact details and description of the data in the letter.

Mailmerged letter marking scheme

• Import data from an external source

• 1 mark was awarded for the wordprocessed template document showing the fields incorporated into the document

• 1 mark was for evidence of the database used, usually a screenshot or printout.

• Use of suitable format and layout for data

• 1 mark for a suitable letter i.e matches purpose/ has date and contact details / has all required information.

• 1 mark no capital letter or spelling mistakes in the letter or in the data imported from the database. Names and addresses in the database had to be realistic and not nonsense.

. The layout had to be clear not squashed into the top third of the page and should not contain graphics put in as watermarks which obscured the writing.

• Ensure automated routines work

• 1 mark for printouts of the letter. There should be at least 6 records / letters. One example would not get a mark.

• 1 mark was given if there were no spacing errors in the merged data

.

Spacing

Error in merged data

Logos which obscure text

No Contact details

No Title

Spelling mistake

Letter not professional and squashed on top half of page

Unsuitable macros

• Those that already exist

• Print

• Print preview

• Save

• etc

3 recorded macros

Use INSERT DATE - do NOT type in the date

Do NOT copy and paste insert from a file

3 recorded macros

Evidence required

At least one screenshot of template letter and toolbar showing all 3 macros on toolbar

Printout of code for all

3 macros

If there is no code then no marks

Not good enough

Cropped evidence

'

Sub Macro1()

' Macro1 Macro

' Macro recorded 15/02/2008 by Noreen Kay

'

End Sub

'

Sub Macro4()

' Macro4 Macro

' Macro recorded 15/02/2008 by Noreen Kay

'

Selection.TypeParagraph

Selection.TypeParagraph

Selection.TypeParagraph

Selection.TypeParagraph

Selection.TypeParagraph

Selection.TypeParagraph

End Sub

Meaningless code

Not good enough

How do we know this macros does anything?

How do we know it was on the template letter for the mailmerge?

Not good enough

Acceptable evidence must have letter in the background

•Can see macro is applied to this letter

•Can see D for altered toolbar on this letter

•Can see mailmerged template

Acceptable evidence is recording of macro with letter in the background

DO NOT NEED TO SEE

EVERY STAGE OF THE

CONSTRUCTION OF

EACH MACRO!!!!

Acceptable evidence is showing customised toolbar with letter in the background

Required Evidence

• Evidence of the 3 macros with the letter template in the background.

And

• Print out the code for each macro.

Acceptable evidence is screenshot showing all three macros with features clearly visible on template letter and toolbar

3 macros on tool bar

• Sub insertdate()

' insertdate Macro

• ' Macro recorded 9/26/2007 by kay

Selection.InsertDateTime DateTimeFormat:="dd/MM/yy", InsertAsField:=True, _

DateLanguage:=wdEnglishUK, CalendarType:=wdCalendarWestern, _

• InsertAsFullWidth:=False

End Sub

Sub hotellogo()

• ' hotellogo Macro

• ' Macro recorded 9/26/2007 by kay

ActiveDocument.Shapes.AddTextbox(msoTextOrientationHorizontal, 261#, _

9#, 72#, 54#).Select

Selection.ShapeRange.TextFrame.TextRange.Select

Selection.Collapse

• Selection.InlineShapes.AddPicture FileName:= _

"\\Filestore\docs\Teachers\kay\My Pictures\hotel.jpg", LinkToFile:=False, _

• SaveWithDocument:=True

Selection.ShapeRange.Line.Visible = msoFalse

• End Sub

Sub footer()

'

' footer Macro

' Macro recorded 9/26/2007 by kay

If ActiveWindow.View.SplitSpecial <> wdPaneNone Then

ActiveWindow.Panes(2).Close

End If

If ActiveWindow.ActivePane.View.Type = wdNormalView Or ActiveWindow. _

ActivePane.View.Type = wdOutlineView Then

ActiveWindow.ActivePane.View.Type = wdPrintView

End If

ActiveWindow.ActivePane.View.SeekView = wdSeekCurrentPageHeader

If Selection.HeaderFooter.IsHeader = True Then

ActiveWindow.ActivePane.View.SeekView = wdSeekCurrentPageFooter

Else

ActiveWindow.ActivePane.View.SeekView = wdSeekCurrentPageHeader

End If

Selection.Fields.Add Range:=Selection.Range, Type:=wdFieldPage

Selection.ParagraphFormat.Alignment = wdAlignParagraphCenter

ActiveWindow.ActivePane.View.SeekView = wdSeekMainDocument

End Sub

MUST

HAVE

THE CODE

Individually designed templates

Editing the toolbar to put images for your recorded macros

Print screen the toolbar with the document open.

Show any alteration to the toolbar with your template letter in the background

Do not crop!! We must see the mailmerge document and the

 images on the toolbar

Save mailmerge doc as a template

– must see evidence it was done

No template in the background 

Cropped

This could relate to anything.

This is what we need to see

Common Advanced features

• Re-use mailmerge template for other usemust have a related use

• Run the mailmerge again so print all database data in document again for new related use

Task 3 Presentation

PowerPoint

Or

Web page

• At least 6 slides /pages but no point in doing anymore you are just wasting time

1 mark Purpose What is it designed to do?

Who are audience?

1 mark for diagram showing pathways/site maps

Front page 2

5

Hotspot

Click to see movie

Movie

3

Bookmarks

4 www.bbc.co.uk

Hyperlink www.bbc.co.uk

Web page could be tabs or site map showing anchors etc

Design

• 1 mark is for the basic background style and outline layout of the presentation with inherent page orientation and identified which frames were text and which were for pictures

• 1 mark is for details of the data both text and graphics in theses frames

• 1 mark if they added details of fonts and font sizes used.

• 1 mark is for 6 details of animation, transition, hotspots, hypertext, bookmarks sound and video etc.

• Background styles do not use those in design library must be your own and the same theme on every slide

• Animation effects Using the internal features of the software

• Transition effects

• Hypertext – must show url

• Hotspots – must show url or slide No / anchor

• Bookmarks – must show slide no / anchor

EVIDENCE

DO NOT CROP

MUST SEE PRESENTATION IN BACKGROUND

Typical incorrect cropped evidence

Good evidence: Animations

Good evidence: Transitions

Evidence of bookmarks hyperlinks and hotspots

Lets see the page or slide in the background

Sound

• 1 mark use of sound – internal to package e.g.. screeching noise or load sound from MP3 player or disc

• 1 mark for showing how you captured the sound e.g. screenshots of you downloading it from the Internet or recording it in sound recorder and then putting it in the slide or web page or on the movie.

Original video

• Use of original video

Must be own cannot copy from Youtube

You cannot share a video

• 1 mark record video and evidence it was put into the presentation

• 1 mark for extra features e.g. planning/story board of the video not the slides / transcript of text /timings/sound /effects on frames and between frames included in their plan

Video editing

Video editing effect put on frames e.g. Titles credits, or frame effects such such as blurring. Old fashioned effects etc

Video effect put on transitions between frames

Provide screenshots of your video in the movie package e.g.. Moviemaker

Evidence of video editing along with a written description of how you tried to match the sound and transitions and length of film and sound track

Title

‘Welcome to my

Movie’ added in new frame

Animation spirals put onto video frame

Coloured but transparent words effect put onto frames

Spiral transition put on between frames

Blinds transition put onto boat frames

Original Relevant Animated

Effects

• 1 mark for simple animation

(less than three commands or layers) e.g..

• Animations done in animation packages such as

Flash - create ball then make ball bounce and roll

• Animation created from sites such as

3Dtextmaker.com

• Animation done in Photoshop type packages

• 1 extra mark for a more complex one More than three commands /features/layers put in

• NB animated Gifs not produced entirely by the candidate gained no marks.

Evaluation

A detailed and critical evaluation of all three tasks which examines the data, system and suggests future modifications 5-6 marks

A detailed evaluation of all tasks, which addresses the system and future modifications

4- 3 marks

Not all tasks have been evaluated or only a brief evaluation of all three tasks and limited suggestions for future modifications

2-1 marks

NO running commentaries of what you did

Compression Techniques used

Identification of method

• Must cover at least 3 relevant techniques or else only 1 mark

• I f techniques are not relevant to the documents produced e.g.

Zip files then no marks.

• If copied and pasted from the Internet then 0 marks

Justification of chosen method

• Did they justify use of their chosen formats in at least 3 areas?

• Note they must mention specific objects or files which appear in their documents etc.

• If only a general description do not give any marks if less than 3 give max 1 mark

Marks should not be awarded for a general discussion of why we use compression techniques

Task

Leaflets and mailmerge docs

Identify where you used compression

?.doc

?.txt

Where specifically did you use them and why? Give names of images etc

Images ?.bmp

?.jpeg

?.gif

Sound

Movies

?.Wav

?.Mp3

?.Avi

?.Mpeg3

?.mov

?.rv

PRINTOUT !!!!!!!!!!!!!

• LEAFLET

• LETTERS

• WEB PAGES or PRESENTATION

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