MBA Case Study Competition 2016 Real Vision Investment Case Study Walmart vs Amazon Team Single Voice Brigham Young University Matt Drage Chace Jones Holly Preslar MBA Case Competition 2016 Real Vision Investment Case Study Introduction The internet has initiated a transformation in the retail industry that is affecting nearly every segment of the market. Amazon has historically dominated the online retail space, but Walmart is far from becoming irrelevant. In fact, insights into the retail market have shown that it is Walmart, not Amazon that is better positioned to be successful in an online era. Though online e-commerce is important, what is essential is a company’s ability to integrate online techniques with a physical presence to provide customers with an “omnichannel” experience. Companies that are able to combine both aspects of shopping into an intertwined experience are those that will ultimately provide the most value to investors. Walmart’s impressive global presence, its understanding of core customers, and its ability to continually provide profits and dividends to shareholders secure its position as the better long-term investment in an internet age. Company Profiles Walmart was founded in 1962 based on a model of providing low prices, creating economies of scale, and minimizing operating costs. Walmart experienced almost immediate success – by 1970 it became a publicly traded company and by 1990 had spread internationally. Brick and mortar retail operations have remained incredibly strong through the decades – Walmart has an imposing physical presence (11,526 retail stores and 158 distribution centersi) and has continued to develop and maintain a significant competitive advantage through that physical footprint. Financially speaking the company has also had a long history of providing positive earnings and dividend returns with a YoY growth of 3% on its stock price from 2000 to 2014ii. Amazon.com was founded in 1994 by its current CEO, Jeff Bezos. It became publicly traded in 1997 and has experienced impressive growth in both revenue and stock price from 2000 to 2014. Despite this growth, however, Amazon has yet to be considered profitable due to extremely low 2 MBA Case Competition 2016 Real Vision Investment Case Study profit margins that consistently hover around zero. Observed growth in stock price cannot be related to current profitability, since profitability has historically been nonexistent, but instead is a result of analyst expectations that, due in part to Amazon’s proven track record of innovation, Amazon will continue to have high revenue growth and will soon begin to generate a profit. Financial Analysis Since January 2015, both Walmart and Amazon have experienced significant changes in stock price impacting the overall market value of each company. Amazon’s stock price has risen 112% YTD as of November 6, 2015 while Walmart’s price has dropped 32%. Amazon’s trailing P/E ratio is 945 while Walmart’s is 12iii. Based on this information it would appear likely that each company is mispriced – Amazon overvalued, and Walmart undervalued. Surprisingly the conclusion of the analyses below shows that each is reasonably priced in relation to peer companies based on projected growth and earnings expectations. We have compared both Walmart and Amazon market multiples to five of the best comparable companies (see Appendix A for tables). This analysis placed Walmart on the low end of both the EV/Sales and EV/EBITDA multiples, when compared directly with its most relevant peers, suggesting undervaluation. In Amazon’s case, when compared to selected peers, it is reasonably priced when looking at EV/EBITDA and is undervalued when looking at EV/Sales. The EV/Sales analysis does not account for a company’s ability to generate profit, and can be misleading in this case given Amazon’s current lack of profits. Amazon may wrongly appear undervalued using this method since the majority of Amazon’s peers have higher profit margins despite lower sales. In order to better understand the effect of profitability and growth on these valuations, we have taken a two-variable approach and charted both Walmart and Amazon with a larger pool of comparable companies in the graphs below. The first is a graph of Walmart’s and its comparable 3 MBA Case Competition 2016 Real Vision Investment Case Study companies’ Enterprise Value (EV) to trailing twelve months (TTM) sales ratio, plotted against its TTM EBITDA margin. This is a direct comparison between a company’s ability to sell product and its ability to generate profit. Companies with higher sustainable margins should sell for a higher price per dollar of sales; by using two variables this approach offers a better benchmark than simply comparing Walmart’s sales multiple to the average. Walmart is just below the trend line of its peers signifying a reasonable price point based on this method (see the orange data point). Wal-Mart Comparables - EV/Sales to EBITDA Margin Company Name Costco Wholesale Corporation Target Corp. EBITDA Margin EV/Sales 4.1% 0.6x 10.0% 0.8x Best Buy Co., Inc. 5.4% 0.3x PriceSmart Inc. 6.5% 0.9x METRO AG 3.5% 0.2x Wumart Stores Inc. 3.7% 0.2x Olympic Group Corporation 2.4% 0.4x Companhia Brasileira de Distribuicao 5.7% 0.3x Dollar General DG US Equity 11.3% 1.2x Dollar Tree Inc DLRT US Equity 13.6% 2.3x 7.3% 0.5x Wal-Mart 2.50 2.00 1.50 1.00 0.50 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% The second is a graph of Walmart’s and its comparable companies’ Enterprise Value (EV) to EBITDA ratio, plotted against its projected five year average analyst projected revenue growth provided by Bloomberg. This graph directly compares an ability to generate profit with an ability to grow. Companies with higher expected growth should sell for higher EBITDA multiples; again, by using two variables this approach is a much better method than simply comparing Walmart’s EBITDA multiple to the average. Walmart is right on the trend line – again signifying a reasonable price point (see the orange data point). 4 MBA Case Competition 2016 Real Vision Investment Case Study Wal-Mart Comparables - EV/EBITDA to 5 yr Growth Company Name 5 Yr Growth Target Corp. EV/EBITDA 14.6x 7.8% 8.0x 1.8% Best Buy Co., Inc. 1.5% 4.7x PriceSmart Inc. 9.3% 13.9x METRO AG 9.2% 5.4x Wumart Stores Inc. 8.0% 5.4x 10.00 Olympic Group Corporation 15.8% 15.2x Companhia Brasileira de Distribuicao 8.00 14.8% 5.4x 9.0% 10.2x 6.00 26.2% 16.9x 4.00 2.2% 6.5x Costco Wholesale Corporation Dollar General DG US Equity Dollar Tree Inc DLRT US Equity Wal-Mart 18.00 16.00 14.00 12.00 2.00 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% To reiterate, both graphs demonstrate a comparison to peers that shows Walmart’s reasonable price. We have performed this same analysis with Amazon and its comparable companies as shown in the two graphs below. Amazon Comparables - EV/Sales to EBITDA Margin Company Name Alphabet Inc. EBITDA Margin EV/Sales 32.5% 5.9x 20.00 18.00 eBay Inc. 29.9% 2.0x Facebook, Inc. 43.5% 18.7x 16.00 Yahoo! Inc. 12.9% 5.8x 14.00 Expedia Inc. 13.9% 3.1x 12.00 Netflix, Inc. 5.8% 6.9x 37.2% 8.5x 6.7% 4.1x 8.00 TripAdvisor Inc. 28.2% 8.6x 6.00 MERCADOLIBRE INC 30.9% 7.2x 4.00 ALIBABA GROUP HOLDING-SP ADR 36.3% 15.2x 7.6% 3.0x 2.00 The Priceline Group Inc. Etsy, Inc. Amazon.com, Inc. 10.00 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% Amazon Comparables - EV/EBITDA to 5 yr Growth Company Name Alphabet Inc. eBay Inc. 5 Yr Growth EV/EBITDA 14.2% 18.7x 5.3% 7.3x 31.3% 42.8x Yahoo! Inc. 4.0% 60.6x Expedia Inc. 14.9% 27.2x Netflix, Inc. 23.4% 120.2x The Priceline Group Inc. 15.3% 22.8x Etsy, Inc. 31.1% 224.3x TripAdvisor Inc. 23.6% 34.0x MERCADOLIBRE INC 20.2% 23.4x ALIBABA GROUP HOLDING-SP ADR 18.1% 45.8x Amazon.com, Inc. 17.9% 42.5x Facebook, Inc. 250.00 200.00 150.00 100.00 50.00 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 5 MBA Case Competition 2016 Real Vision Investment Case Study These two graphs show that Amazon is also reasonably priced in comparison to its most relevant peers. In addition to peer-based analyses, we created a discounted cash flow (DCF) model to evaluate the viability of Walmart’s and Amazon’s current stock prices. Please refer to Appendix B for details. This analysis shows that there is significant potential upside for Walmart based on low expectations currently priced into the stock. On the other hand, if Amazon can achieve the high expectations for sales growth and profit built into its stock price, then the price seems reasonable. These three analyses show that both companies are reasonably priced based on analyst projections and expectations. Walmart and Amazon are in very different stages of company life cycle – Walmart is a mature company, and Amazon is still growing. Both view profitability as important, but for different reasons. Walmart’s profitability is key to both increasing share price and providing dividends to shareholders. Amazon, however, uses operating profits generated from a few business segments to fund growth through investing in research and development. Profitability “matters” for Walmart because its investors expect it. Amazon’s investors, however, are more concerned about growth and building a successful company through execution of real options – for them, traditional profitability is much less of a short-term concern. Walmart has paid a quarterly dividend and has recognized positive net income for over 20 years. Walmart also has a share repurchase program, which increases the value of investors’ shares. Although it recently announced a significant investment into wages and e-commerce, which will likely result in lower earnings per share (EPS) in the short-term, Walmart is still projecting positive earnings. Additionally, these investments will decrease costs related to employee turnover, improve customer service and brand image, and enhance the “omnichannel” experience. With the 6 MBA Case Competition 2016 Real Vision Investment Case Study current stock price at a three-year low and a P/E ratio lower than industry average, Walmart is a great value buy. Furthermore, history shows that lower P/E stocks tend to outperform higher P/E stocks in the long runiv. As a growth-focused company, Amazon places profits second in priority to revenue and market share growth and any profits achieved are generally reinvested in the company to fund new growth. For Amazon, profitability has not yet mattered – historically, stock price has appreciated without a showing in profitability due to expectations for Amazon’s continued growth. However, in Q3 of 2015 Amazon exceeded expectations by reporting a slight profit when a loss was expected. The market has realized that Amazon is indeed capable of generating profits and formerly patient investors will soon begin to expect profitability. If Amazon were to shift its focus to becoming profitable, it may not be able to innovate and pursue new businesses at the same level. An expectation of profits is not consistent with Amazon’s current business model and that expectation could severely impact the growth projections of the company. Apple is an example of an innovative company that has recently struggled to generate successful new ideas. Many competitors have entered the market and are competing to develop inventive products. As competition increases, it will be much more difficult for companies to be first to market with consistently new and innovative products. However, in Apple’s case, stock price has continued to grow despite a struggle to introduce innovative products. This price appreciation is primarily due to the company’s impressive profit margins on key product segments. In contrast to Apple, Amazon does not have significant profitable segments to drive stock appreciation. If the company struggles to develop new, innovative, and profitable business segments the stock price will likely fall. 7 MBA Case Competition 2016 Real Vision Investment Case Study In summary, the financial analysis shows that both companies are reasonably priced based on peer comparables and current projections. However, the performance assumptions included within the stock prices are very different for Walmart and Amazon – Walmart’s price accounts for very low expectations, while Amazon’s expectations are very high. It is much more reasonable to assume that a company will achieve and exceed low expectations, than that a company will execute with precision to an extremely high level of expectation. On a risk adjusted basis, Walmart is a better investment. Qualitative Analysis Financial analysis alone is not sufficient to fully consider the value of an investment over a ten year period. Investors must also consider qualitative factors that could allow or prevent a company from realizing market projections. As the retail industry has evolved into the internet age, the battle for online retail dominance has moved to center stage. However, this battle is only a sideshow to the true issue facing the industry, and store-based retail cannot be ignored. Last year, the global retailing market was valued at $14.1 trillion, and store-based retailing accounted for an enormous 91% of this valuev. A.T. Kearney recently explained that while the fight for e-commerce success is justified, “Physical stores remain the preferred shopping channel and where the most significant value continues to be created, as customers are able to touch and feel products, be immersed in brand experiences, and engage with sales associates. Two-thirds of the customers purchasing online use a physical store either before or after the transaction.”vi To be truly successful in the internet age, companies must capitalize on physical presence to provide an “omnichannel” experience – a mixture of both online and brick and mortar shopping. No company is better positioned to provide that experience than Walmart. 8 MBA Case Competition 2016 Real Vision Investment Case Study Walmart has a massive physical footprint – Walmart stores are currently located within 5 miles of 70% of the U.S. populationvii and international stores number 6,256viii. This proximity to customers is essential for operating in an “omnichannel” environment. Additionally, whether consumers choose to buy online then pick up their purchases at a physical store location or have those items home delivered through mail, bike messengers (used in densely populated urban areas), or drones, physical footprint will greatly simplify any chosen delivery method. Current news has revealed that Amazon, Google, and Walmart are all planning to test drone delivery. ix Without drone exclusivity for one company, the company with the furthest physical reach will win – Walmart. Walmart is investing heavily in e-commerce segments – sales from Walmart.com have consistently grown over the past five years, and growth is projected to continue. Walmart is also working to better leverage its aforementioned impressive physical presence to provide better delivery services. It is currently piloting a similar program called Shipping Pass – a direct competitor to Amazon Prime that provides free home delivery within 3 days but costs half as much as Amazon’s service. Though Walmart is best positioned to achieve success in the retail market, one way that Amazon can turn its ubiquity into profitability is through Amazon Web Services (AWS). AWS is an on demand delivery of IT resources and applications via the internet with pay-as-you-go pricingx. It is a cloud computing platform consisting of Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS)xi. In Q3 2015 Amazon reported a 25% profit margin from their AWS business, with revenues representing ~8% of total sales and a 78% growth over the prior year’s Q3xii. This segment could provide Amazon with the profitability it has been unable to achieve in the past. However, cloud computing is continuing to play a larger role throughout the tech space, and there are many major companies competing for market share. Amazon and 9 MBA Case Competition 2016 Real Vision Investment Case Study Microsoft are the clear leaders in this market for the time being, but with Google and other innovative leaders in the race it is unclear whether or not Amazon can maintain this advantage. Based on the factors discussed above, Walmart will easily outperform the 3% consensus growth rate estimate. In the case of a recession, Walmart will outperform the market partly due to its lowcost focus. For example, during the recession of 2007-2009, the S&P 500 fell 38% while Walmart’s stock price rose 18%xiii. If economy improves, Walmart will do better than analyst expectations. Even if Walmart only grows at the rate of the economy, global GDP is expected to grow at approximately 3% through 2016xiv with an additional average 2% increase in inflation per year based on historical data. Total economic growth is then 5% annually, which is higher than analyst expectations of 3% growth for Walmart. Amazon, on the other hand, will find it difficult to achieve 18% average consensus growth over the next 5 years. This growth rate implies that Amazon’s revenues will more than double from less than $90 billion in 2014 to $236 billion in 2020. This intensive growth would require Amazon to either steal substantial market share from existing competitors or create significant new businesses. This is not reasonable given the fierce competition in the technology sector. For every innovative idea Amazon develops, Apple, Google, Microsoft, and others will not be far behind. Conclusion It is highly unlikely that either Walmart or Amazon will become obsolete in the next 10 years. The question is not which company will succeed long-term, but rather which company will be a better long-term investment. Based on our analysis, Walmart is in a much better position to provide a long-term return from a stockholder’s perspective. Amazon is a risky investment – it is priced to perfection and would have to execute with absolute precision in order to achieve market expectations. Walmart, on the other hand, is a highly resilient company with a proven ability to 10 MBA Case Competition 2016 Real Vision Investment Case Study understand, gain, and retain customers. Due to its physical presence, history of profitability, and ability to succeed in an “omnichannel” environment, we maintain the position that Walmart is a better investment choice to exceed current market expectations and recommend a simple long position to structure the investment. 11 MBA Case Competition 2016 Real Vision Investment Case Study APPENDIX Appendix A: Comparable Companies Analysis The Data provided below was obtained from Capital IQ as of October, 30, 2015. Wal-Mart: Wal-Mart Comparable Companies Benchmark (Data pulled from Capital IQ as of 10/30/15) Costco Target Best Buy Dollar General Dollar Tree Enterprise Value/ Enterprise Value/ Total Revenue EBITDA 0.6x 14.6x 0.8x 8.0x 0.3x 4.7x 1.2x 10.2x 2.3x 16.9x Mean Median High Low Wal-Mart 1.0x 0.8x 2.3x 0.3x 10.8x 10.2x 16.9x 4.7x 0.5x 6.5x P/E Ratio Enterprise Value 29.4 69,412.7 16.9 58,475.2 14.8 10,184.3 18.1 22,651.7 43.8 22,413.7 11.9 230,701.1 Revenue 116,199.0 73,550.0 40,327.0 19,678.0 9,758.6 EBITDA 4,751.0 7,353.0 2,187.0 2,228.7 1,328.9 Net Income 2,377.0 (901.0) 919.0 1,127.3 311.0 Diluted EPS 5.37 4.57 2.37 3.74 1.50 Shares 437.4 628.4 344.6 294.7 234.7 Share Price 158.12 77.18 35.03 67.77 65.49 Mark Cap 69,162.7 48,502.2 12,070.3 19,969.1 15,371.7 485,621.0 35,267.0 15,493.0 4.79 3,205.9 57.24 183,508.1 Amazon: Amazon Comparable Companies Benchmark (Data pulled from Capital IQ as of 10/30/15) Google Alibaba Facebook Ebay Yahoo! Mean Median High Low Amazon Enterprise Value/ Enterprise Value/ Total Revenue EBITDA 6.1x 18.7x 15.2x 45.8x 18.7x 42.8x 2.0x 7.3x 5.8x 60.6x 9.6x 6.1x 18.7x 2.0x 35.0x 42.8x 60.6x 7.3x 3.0x 42.5x P/E Ratio Enterprise Value 33.0 435,523.2 21.9 206,110.8 103.6 273,329.1 11.2 35,636.2 138.1 28,900.8 896.5 297,557.1 Revenue 71,763.0 13,532.0 14,640.0 17,705.0 4,948.0 EBITDA 23,305.0 4,497.7 6,384.0 4,889.0 477.1 Net Income 16,408.0 9,820.3 2,738.0 2,271.0 242.2 Diluted EPS 22.32 3.80 0.98 2.48 0.26 Shares 687.7 2,512.4 2,817.5 1,200.7 941.4 Share Price 737.39 83.37 101.97 27.90 35.62 Mark Cap 507,121.7 209,461.1 287,305.1 33,498.2 33,532.3 100,588.0 7,007.0 328.0 0.7 468.8 625.90 293,398.1 Appendix B: Discounted Cash Flow (Perpetuity and Exit Multiple) Using a Bloomberg Discounted Cash Flow (DCF) model and 5 year revenue projections for each company, we evaluated the current stock price with the results from the Perpetuity Growth Method and the Exit Multiple Method. The perpetuity growth method calculates terminal value by growing the year 5 free cash flows at an assumed constant growth rate. Walmart’s assumed growth rate is 2%. Amazon’s growth rate is 5.9%. The terminal value is calculated using the formula below: FCF5 * (1+g) Terminal Value = (r-g) 12 MBA Case Competition 2016 Real Vision Investment Case Study The exit multiple method uses a company’s terminal year EBITDA to determine future cash flow based on comparable companies LTM trading multiples. Walmart’s exit multiple is 10.5x. Amazon’s exit multiple is 24.9x. Terminal value was determined based on the formula below: Terminal Value = EBITDA5 * Exit Multiple Using the Perpetuity Growth Method and the Exit Multiple Method each company’s DCF was determined below: Wal-Mart: Ticker WMT Currency Trading Name Wal-Mart Stores Inc Data Adjusted (If available) Summary Analysis Input Calculation Output Analysis Summary Analysis In Millions of USD Jan 10 A Revenue (Estimate Comparable) Jan 11 A 469,162 Jan 14 A 476,294 Jan 15 A 485,651 Jan 16 E 485,126 Jan 17 E 497,700 Jan 18 E 512,287 Jan 19 E 528,383 Jan 20 E 543,576 Jan 21 E 3% 6% 5% 2% 2% 0% 3% 3% 3% 3% 7% 31,419 33,183 34,872 36,338 36,752 36,569 34,079 34,644 35,644 36,685 38,446 39,472 % Ma rgi n Free Cash Flow 446,950 Jan 13 A 421,849 % YoY Growth EBITDA Jan 12 A 408,214 8% 8% 8% 8% 8% 8% 7% 7% 7% 7% 7% 7% 14,913 10,428 13,396 13,970 11,271 17,435 12,409 13,012 13,625 14,469 16,387 16,733 4% 2% 3% 3% 2% 4% 3% 3% 3% 3% 3% 3% % Ma rgi n Perpetuity Growth Method Trend 582,802 EBITDA Multiple Method Current Pri ce (USD) 58.78 Current Pri ce (USD) Cons ens us Pri ce Ta rget 62.48 Cons ens us Pri ce Ta rget DCF Estimated Value per Share (USD) 134.24 DCF Estimated Upside 128% 58.78 62.48 DCF Estimated Value per Share (USD) 105.47 DCF Estimated Upside 79% Perpetui ty Growth Termi na l EBITDA Mul tipl e 1.0% 1.5% 2.0% 2.5% 3.0% 7.5x 9.0x 4.2% 139.70 165.20 202.29 261.19 369.19 10.5x 12.0x 13.5x 4.2% 80.96 95.90 110.84 125.79 140.73 Di s count 4.7% 118.69 136.94 161.96 198.34 256.13 Ra te 5.2% 102.69 116.33 134.24 158.79 194.48 Di s count 4.7% 78.94 93.53 108.12 122.71 137.30 Ra te 5.2% 76.98 91.22 105.47 119.72 (WACC) 5.7% 90.11 100.65 114.04 131.61 155.69 133.96 (WACC) 5.7% 75.07 88.98 102.90 116.81 6.2% 79.95 88.31 98.65 111.79 129.03 130.72 6.2% 73.21 86.80 100.39 113.98 1.0% 1.5% 2.0% 2.5% 3.0% 127.57 7.5x 9.0x 10.5x 12.0x 4.2% 138% 181% 244% 344% 528% 13.5x 4.2% 38% 63% 89% 114% 4.7% 102% 133% 176% 237% 139% 336% 4.7% 34% 59% 84% 109% 5.2% 75% 98% 128% 134% 170% 231% 5.2% 31% 55% 79% 104% 5.7% 53% 71% 128% 94% 124% 165% 5.7% 28% 51% 75% 99% 6.2% 36% 50% 122% 68% 90% 120% 6.2% 25% 48% 71% 94% 117% 13 MBA Case Competition 2016 Real Vision Investment Case Study Input Calculation Input Weighted Average Cost of Capital Peers 5.2% Px Implied Tgt Implied 8.7% Perpetuity Growth Rate Exit Enterprise Value / EBITDA In Millions of USD Jan 10 A Revenue (Estimate Comparable) % YoY Growth 10.5x NA % Ma rgi n % of Revenue % of Revenue 512,287 Jan 19 E 528,383 Jan 20 E 543,576 Jan 21 E 2% 0% 3% 3% 3% 3% 7% 365,086 367,473 377,317 388,390 400,673 411,487 442,930 75% 75% 75% 75% 75% 75% 76% 76% 76% 76% 76% 76% 106,562 111,823 116,674 118,225 120,565 117,653 120,384 123,897 127,710 132,089 139,872 25% 25% 25% 25% 25% 25% 24% 24% 24% 24% 24% 24% 79,379 81,020 85,081 88,837 90,343 93,169 92,493 94,891 97,672 100,741 103,637 111,116 19% 19% 19% 19% 19% 19% 19% 19% 19% 19% 19% 19% 2% 5% 4% 2% 3% -1% 3% 3% 3% 3% 7% 25,542 26,742 27,837 27,882 27,396 25,159 25,493 26,225 26,969 28,452 28,756 6% 6% 6% 6% 6% 6% 5% 5% 5% 5% 5% 5% 8,268 8,695 8,709 8,634 9,189 8,829 8,192 8,301 8,539 8,782 9,264 9,364 34% 34% 33% 31% 33% 32% 33% 33% 33% 33% 33% 33% 15,994 16,847 18,033 19,203 18,693 18,567 16,967 17,192 17,686 18,188 19,187 19,393 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 4% 3% 7,157 7,641 8,130 8,501 8,870 9,173 8,920 9,151 9,419 9,715 9,995 10,716 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 7% 6% 5% 4% 3% -3% 3% 3% 3% 3% 7% 12,184 12,699 13,510 12,898 13,115 12,174 12,879 12,915 12,796 12,776 12,708 12,815 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 4% 6% -5% 2% -7% 6% 0% -1% 0% -1% 1% 2,535 437 587 3,581 (1,081) 1,313 1,018 1,157 1,300 788 1,273 Edit Row (4,452) -1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% (+) Cha nges i n Net Long Term Deferred Ta x Li a bi l i ti es (506) 1,174 1,180 (249) 404 788 714 602 474 642 701 713 0% 0% 0% 0% 0% % of Revenue Edit Row Edit Row 0% (+) Other Us er Es ti ma ted Non-Ca s h Adjus tments % of Revenue Edit Row (=) Free Cash Flow % Ma rgi n 0% - 0% - 0% 0% 0% 0% 0% 0% 13,970 11,271 17,435 12,409 13,012 13,625 14,469 16,387 16,733 4% 2% 3% 3% 2% 4% 3% 3% 3% 3% 3% 3% -30% 28% 4% -19% 55% -29% 5% 5% 6% 13% 2% 23% 100% 100% 100% 100% 77% 0.12 0.73 1.73 2.73 3.73 4.62 Peri od for Di s count Fa ctor (Mi d-Yea r Conventi on) Di s count Fa ctor @ 5.2% WACC Present Value of Free Cash Flow (5 Years) % YoY Growth 0% - 13,396 % of the Free Ca s h Fl ow to be di s counted Edit Row 0% - 10,428 % YoY Growth % Ma rgi n 0% - 14,913 Edit Row EBITDA 0% - Year 5 582,802 103,641 % YoY Growth % of Revenue 497,700 Jan 18 E 2% Edit Row (-) Cha nges i n Net Worki ng Ca pi ta l 485,126 Jan 17 E 358,069 % YoY Growth (-) Ca pi ta l Expendi ture 485,651 Jan 16 E 5% % Ma rgi n % of Revenue 476,294 Jan 15 A 352,488 Edit Row (+) Depreci a ti on & Amorti za ti on Jan 14 A 2.0% (Perpetui ty Growth Method onl y) 10.5x (EBITDA Mul ti pl e Method onl y) 6% % Ma rgi n % Ta x Ra te 7.9x 335,127 24,262 (=) NOPAT 6.0x 3% Edit Row (-) Ta x on Opera ti ng Income 469,162 5.6x 5.2% 315,287 % YoY Growth (=) Operating Income Jan 13 A 2.0% 304,444 Edit Row (-) Opera ti ng Expens es /Income 446,950 -1.8% 421,849 % of Revenue (=) Gross Profit Jan 12 A 6.8% -2.2% Current Choice 408,214 Edit Row (-) Cos t of Revenue Jan 11 A Default 0.99 0.96 0.92 0.87 0.83 0.79 2,873 12,538 12,479 12,597 13,562 10,158 31,419 33,183 34,872 36,338 36,752 36,569 34,079 34,644 35,644 36,685 38,446 39,472 8% 8% 8% 8% 8% 8% 7% 7% 7% 7% 7% 7% 6% 5% 4% 1% 0% -7% 2% 3% 3% 5% 3% 16,653 39,233 14 MBA Case Competition 2016 Real Vision Investment Case Study Output Analysis Perpetuity Growth Method - Value per Share EBITDA Multiple Method - Value per Share 16,653 Free Ca s h Fl ow a t Yea r 5 39,233 Termi na l EBITDA a t Yea r 5 WACC 5.2% WACC Perpetui ty Growth Ra te 2.0% Exi t Enterpri s e Va l ue / EBITDA 530,803 Perpetui ty Va l ue a t End of Yea r 5 Pres ent Va l ue of Perpetui ty (@ 5.2% WACC) (+) Pres ent Va l ue of Free Ca s h Fl ows (@ 5.2% WACC) 411,959 Pres ent Va l ue of Termi na l Va l ue (@ 5.2% WACC) 64,207 (+) Pres ent Va l ue of Free Ca s h Fl ows (@ 5.2% WACC) 4,543 3,206 Sha res outs ta ndi ng 58.78 Current Pri ce (USD) 128% 79% Estimated Upside Perpetuity Growth Method - Sensitivity Analysis EBITDA Multiple Method - Sensitivity Analysis Enterprise Value in Millions of USD Incrementa l cha nge 105.47 Estimated Value per Share (USD) 58.78 Estimated Upside 338,134 (=) Equi ty Va l ue 134.24 Current Pri ce (USD) 4,543 (-) Current Preferred a nd Mi nori ty Interes t 3,206 Sha res outs ta ndi ng Estimated Value per Share (USD) 41,246 (-) Current Net Debt 430,377 (=) Equi ty Va l ue 9,135 (-) Ca s h a nd Ma rketa bl e Securi ti es 41,246 (-) Current Preferred a nd Mi nori ty Interes t 6,689 43,692 (+) Long Term Debt 9,135 (-) Ca s h a nd Ma rketa bl e Securi ti es Enterprise Value in Millions of USD Incrementa l cha nge Perpetui ty Growth 0.5% 1.5x 1.0% 1.5% 2.0% 2.5% 4.2% 493,664 575,410 694,314 883,161 1,229,381 Di s count 4.7% 426,291 484,813 565,008 681,657 866,923 Ra te 5.2% 375,004 418,750 476,166 554,849 (WACC) 5.7% 334,666 368,457 411,381 6.2% 302,118 328,901 362,060 1.0% 1.5% Termi na l EBITDA Mul ti pl e 0.5% 3.0% 7.5x 9.0x 10.5x 12.0x 13.5x 4.2% 305,329 353,237 401,145 449,053 496,961 Di s count 4.7% 298,864 345,639 392,414 439,189 485,964 669,295 Ra te 5.2% 292,576 338,250 383,923 429,597 475,271 467,719 544,923 (WACC) 5.7% 286,458 331,062 375,665 420,269 464,873 404,182 459,466 6.2% 280,506 324,069 367,633 411,196 454,760 2.5% 3.0% 7.5x 9.0x 12.0x 13.5x Value in USD 2.0% 64,207 383,923.3 Short Term Debt 43,692 (-) Current Net Debt 319,716 (=) Current Enterprise Value 6,689 Short Term Debt (+) Long Term Debt 411,949 Termi na l Va l ue a t End of Yea r 5 476,166 (=) Current Enterprise Value 5.2% 10.5x Value in USD 10.5x 4.2% 139.70 165.20 202.29 261.19 369.19 4.2% 80.96 95.90 110.84 125.79 140.73 4.7% 118.69 136.94 161.96 198.34 256.13 4.7% 78.94 93.53 108.12 122.71 137.30 5.2% 102.69 116.33 134.24 158.79 194.48 5.2% 76.98 91.22 105.47 119.72 133.96 5.7% 90.11 100.65 114.04 131.61 155.69 5.7% 75.07 88.98 102.90 116.81 130.72 6.2% 79.95 88.31 98.65 111.79 129.03 6.2% 73.21 86.80 100.39 113.98 127.57 Upside Potential Upside Potential 1.0% 1.5% 2.0% 2.5% 3.0% 7.5x 9.0x 4.2% 138% 181% 244% 344% 528% 10.5x 12.0x 13.5x 4.2% 38% 63% 89% 114% 4.7% 102% 133% 176% 237% 139% 336% 4.7% 34% 59% 84% 109% 5.2% 75% 98% 128% 134% 170% 231% 5.2% 31% 55% 79% 104% 5.7% 53% 71% 128% 94% 124% 165% 5.7% 28% 51% 75% 99% 6.2% 36% 50% 122% 68% 90% 120% 6.2% 25% 48% 71% 94% 117% 7.5x 9.0x Implied Exit EV / EBITDA Multiple 1.0% 1.5% 2.0% 2.5% Implied Perpetuity Growth 3.0% 10.5x 12.0x 13.5x 4.2% 13.40 15.96 19.68 25.59 36.43 4.2% -1.4% -0.5% 0.2% 0.6% 1.0% 4.7% 11.59 13.46 16.03 19.78 25.72 4.7% -0.9% 0.0% 0.6% 1.1% 1.5% 5.2% 10.21 11.64 13.53 16.11 19.87 5.2% -0.4% 0.5% 1.1% 1.6% 2.0% 5.7% 9.12 10.26 11.70 13.60 16.19 5.7% 0.0% 0.9% 1.6% 2.1% 2.5% 6.2% 8.24 9.17 10.31 11.76 13.66 6.2% 0.5% 1.4% 2.1% 2.6% 3.0% 15 MBA Case Competition 2016 Real Vision Investment Case Study Amazon: Ticker AMZN Currency Trading Name Amazon.com Inc Data Adjusted (If available) Summary Analysis Input Calculation Output Analysis Summary Analysis In Millions of USD Dec 09 A Revenue (Estimate Comparable) Dec 10 A 24,509 34,204 1,558 1,974 % YoY Growth Dec 11 A 48,077 40% EBITDA % Margin 6% Free Cash Flow 2,511 % Margin 10% 61,093 41% 1,945 6% 2,032 Dec 12 A 27% 2,910 4% 5% 1,155 6% 157 2% 0% Dec 13 A 74,452 22% 4,010 Dec 14 A 88,988 107,112 20% 5,168 6% 129,399 3,239 0% 155,808 Dec 18 E 179,973 20% 9,306 6% 4,127 3% Perpetuity Growth Method Dec 17 E 21% 7,153 5% 349 2% Dec 16 E 20% 5,094 5% 1,528 Dec 15 E 206,080 16% 12,446 6% 7,106 3% Dec 20 E 15% 24,726 9% 11,413 4% Trend 236,030 15% 18,903 7% 5,273 3% Dec 19 E 10% 15,323 6% 6% EBITDA Multiple Method Current Price (USD) 659.37 Current Price (USD) 659.37 Consensus Price Target 725.11 Consensus Price Target 725.11 DCF Estimated Value per Share (USD) 507.38 DCF Estimated Value per Share (USD) 838.75 DCF Estimated Upside -23% DCF Estimated Upside 27% Perpetuity Growth Terminal EBITDA Multiple 4.9% 5.4% 5.9% 6.4% 6.9% 21.9x 23.4x 9.5% 525.28 583.28 657.39 755.42 891.14 24.9x 26.4x 27.9x 9.5% 779.38 827.89 876.40 924.91 973.42 Discount 10.0% 470.44 516.23 573.19 645.96 742.22 Rate 10.5% 425.48 462.42 507.38 563.31 634.78 Discount 10.0% 762.49 809.91 857.32 904.74 952.16 Rate 10.5% 746.05 792.40 838.75 885.11 (WACC) 11.0% 387.97 418.30 454.57 498.73 553.66 931.46 (WACC) 11.0% 730.04 775.36 820.68 865.99 11.5% 356.20 381.48 411.27 446.89 490.27 911.31 11.5% 714.45 758.76 803.07 847.39 4.9% 5.4% 5.9% 6.4% 6.9% 891.70 21.9x 23.4x 24.9x 26.4x 9.5% -20% -12% 0% 15% 35% 27.9x 9.5% 18% 26% 33% 40% 10.0% -29% -22% -13% -2% 48% 13% 10.0% 16% 23% 30% 37% 10.5% -35% -30% -23% 44% -15% -4% 10.5% 13% 20% 27% 34% 11.0% -41% -37% 41% -31% -24% -16% 11.0% 11% 18% 24% 31% 11.5% -46% -42% 38% -38% -32% -26% 11.5% 8% 15% 22% 29% 35% 16 MBA Case Competition 2016 Real Vision Investment Case Study Input Calculation Input Weighted Average Cost of Capital Peers 10.5% Px Implied In Millions of USD Dec 09 A Revenue (Estimate Comparable) % YoY Growth % of Revenue Edit Row % of Revenue Edit Row % Margin % Tax Rate 20% 21% 20% 16% 15% 15% 86,698 102,833 118,782 136,013 153,420 % Margin % of Revenue Edit Row % of Revenue Edit Row 67% 42,702 66% 52,975 66% 61,191 66% 70,067 65% 82,611 22% 22% 25% 27% 30% 32% 33% 34% 34% 34% 35% 6,237 9,927 14,371 19,514 26,058 33,392 40,725 49,901 55,944 59,408 67,326 18% 18% 21% 24% 26% 29% 31% 31% 32% 31% 29% 29% 43% 59% 45% 36% 34% 28% 22% 23% 12% 6% 862 751 757 348 884 22% 1,406 4% 330 24% 1,076 2% 268 1% 435 1% 235 0% 1,977 1% 1,336 292 31% 58% 31% 384% 33% 594 316 522 (988) 592 3,074 2% 652 33% 1,324 5,247 2% 1,014 33% 2,060 10,659 3% 1,732 33% 3,516 13% 15,285 5% 3,518 33% 7,142 6% 5,044 33% 10,241 4% 3% 1% 1% 1% -1% 1% 1% 1% 2% 3% 4% 378 568 1,083 2,159 3,253 4,746 4,284 5,176 6,232 7,199 8,243 9,441 2% 2% 2% 4% 4% 5% 4% 4% 4% 4% 4% 4% 50% 91% 99% 51% 46% -10% 21% 20% 16% 15% 15% 373 979 1,811 3,785 3,444 4,893 4,284 5,176 6,232 7,199 8,243 9,441 2% 3% 4% 6% 5% 5% 4% 4% 4% 4% 4% 4% 162% 85% 109% -9% 42% -12% 21% 20% 16% 15% 15% % YoY Growth (-) Changes in Net Working Capital 68% 34,276 (1,607) (1,371) (1,295) (1,562) (1,074) (1,484) (2,650) (2,804) (3,212) (3,532) (4,259) (5,066) Edit Row -7% -4% -3% -3% -1% -2% -2% -2% -2% -2% -2% -2% (+) Changes in Net Long Term Deferred Tax Liabilities (18) (4) (6) (95) 123 - 1 2 58 12 17 0% 0% 0% 0% 0% 0% 0% 0% 0% % of Revenue % of Revenue Edit Row 0% (+) Other User Estimated Non-Cash Adjustments % of Revenue % Margin 0% 2,511 Edit Row 0% - Edit Row (=) Free Cash Flow 3 - 10% % YoY Growth 2,032 1,155 157 1,528 349 3,239 0% 4,127 0% 5,273 0% 7,106 0% - 0% 11,413 0% 15,323 6% 2% 0% 2% 0% 3% 3% 3% 4% 6% 6% -19% -43% -86% 870% -77% 828% 27% 28% 35% 61% 34% 15% 100% 100% 100% 100% 0.65 1.65 2.65 3.65 % of the Free Cash Flow to be discounted 0.07 Discount Factor @ 10.5% WACC 0.99 0.94 0.85 0.77 0.69 0.63 Present Value of Free Cash Flow (5 Years) 476 3,868 4,473 5,455 7,929 8,269 % Margin % YoY Growth Edit Row 14,744.63 85% Period for Discount Factor (Mid-Year Convention) EBITDA Year 5 236,030 23% % YoY Growth (-) Capital Expenditure 70% 26,406 206,080 4,351 917 (+) Depreciation & Amortization 73% 179,973 Dec 20 E 72,836 20,271 155,808 Dec 19 E 20% 75% 129,399 Dec 18 E 62,582 15,122 107,112 Dec 17 E 22% 78% 88,988 Dec 16 E 54,181 5% Edit Row Dec 15 E 27% 10,789 74,452 Dec 14 A 45,971 263 (=) NOPAT Dec 13 A 5.9% (Perpetuity Growth Method only) 24.9x (EBITDA Multiple Method only) 41% 1,180 (-) Tax on Operating Income 30.8x 37,288 78% 61,093 21.3x 40% % YoY Growth (=) Operating Income Dec 12 A 19.1x 10.5% 26,561 7,643 48,077 5.9% 18,978 5,531 (-) Operating Expenses/Income Dec 11 A 7.4% 34,204 77% (=) Gross Profit Dec 10 A 24.9x 8.8% 7.0% 24,509 Edit Row (-) Cost of Revenue % Margin 24.9x Current Choice Default 9.2% Perpetuity Growth Rate Exit Enterprise Value / EBITDA Tgt Implied 4.57 1,558 1,974 1,945 2,910 4,010 5,094 5,168 7,153 9,306 12,446 18,903 24,726 6% 6% 4% 5% 5% 6% 5% 6% 6% 7% 9% 10% 27% -1% 50% 38% 27% 1% 38% 30% 34% 52% 31% 23,864.36 17 MBA Case Competition 2016 Real Vision Investment Case Study Output Analysis Perpetuity Growth Method - Value per Share EBITDA Multiple Method - Value per Share 14,745 Free Cash Flow at Year 5 10.5% WACC 24.9x Exit Enterprise Value / EBITDA 339,447 Perpetuity Value at End of Year 5 10.5% WACC 5.9% Perpetuity Growth Rate 23,864 Terminal EBITDA at Year 5 595,351 Terminal Value at End of Year 5 Present Value of Perpetuity (@ 10.5% WACC) 206,044 Present Value of Terminal Value (@ 10.5% WACC) (+) Present Value of Free Cash Flows (@ 10.5% WACC) 30,470 (+) Present Value of Free Cash Flows (@ 10.5% WACC) 236,515 (=) Current Enterprise Value 12,489 (-) Cash and Marketable Securities 17,416 (-) Cash and Marketable Securities 17,416 (1,327) 393,176 (=) Equity Value 469 Shares outstanding 12,489 (-) Current Preferred and Minority Interest 237,842 (=) Equity Value (+) Long Term Debt (-) Current Net Debt - (-) Current Preferred and Minority Interest 3,600 Short Term Debt (1,327) (-) Current Net Debt 30,470 391,848.7 (=) Current Enterprise Value 3,600 Short Term Debt (+) Long Term Debt 361,378 469 Shares outstanding Estimated Value per Share (USD) 507.38 Estimated Value per Share (USD) 838.75 Current Price (USD) 659.37 Current Price (USD) 659.37 -23% Estimated Upside 27% Estimated Upside Perpetuity Growth Method - Sensitivity Analysis EBITDA Multiple Method - Sensitivity Analysis Enterprise Value in Millions of USD Incremental change Enterprise Value in Millions of USD Incremental change Perpetuity Growth 0.5% 1.5x 4.9% 5.4% 5.9% 6.4% 6.9% 9.5% 244,902 272,092 306,835 352,785 416,407 Discount 10.0% 219,198 240,662 267,361 301,476 346,596 Rate 10.5% 198,123 215,437 236,515 262,734 (WACC) 11.0% 180,538 194,754 211,758 11.5% 165,648 177,496 191,459 4.9% 5.4% Terminal EBITDA Multiple 0.5% 21.9x 23.4x 24.9x 27.9x 364,018 386,757 409,496 432,235 454,974 Discount 10.0% 356,100 378,327 400,553 422,780 445,007 296,235 Rate 10.5% 348,392 370,120 391,849 413,577 435,306 232,459 258,208 (WACC) 11.0% 340,888 362,131 383,375 404,618 425,862 208,160 228,492 11.5% 333,581 354,353 375,124 395,895 416,667 6.4% 6.9% Value in USD 5.9% 26.4x 9.5% Value in USD 21.9x 23.4x 24.9x 26.4x 27.9x 9.5% 525.28 583.28 657.39 755.42 891.14 9.5% 779.38 827.89 876.40 924.91 973.42 10.0% 470.44 516.23 573.19 645.96 742.22 10.0% 762.49 809.91 857.32 904.74 952.16 10.5% 425.48 462.42 507.38 563.31 634.78 10.5% 746.05 792.40 838.75 885.11 931.46 11.0% 387.97 418.30 454.57 498.73 553.66 11.0% 730.04 775.36 820.68 865.99 911.31 11.5% 356.20 381.48 411.27 446.89 490.27 11.5% 714.45 758.76 803.07 847.39 891.70 Upside Potential Upside Potential 4.9% 5.4% 5.9% 6.4% 6.9% 21.9x 23.4x 9.5% -20% -12% 0% 15% 35% 24.9x 26.4x 27.9x 9.5% 18% 26% 33% 40% 10.0% -29% -22% -13% -2% 48% 13% 10.0% 16% 23% 30% 37% 10.5% -35% -30% -23% 44% -15% -4% 10.5% 13% 20% 27% 34% 11.0% -41% -37% 41% -31% -24% -16% 11.0% 11% 18% 24% 31% 11.5% -46% -42% 38% -38% -32% -26% 11.5% 8% 15% 22% 29% 35% 21.9x 23.4x Implied Exit EV / EBITDA Multiple 4.9% 5.4% 5.9% 6.4% Implied Perpetuity Growth 6.9% 24.9x 26.4x 27.9x 9.5% 14.09 15.88 18.18 21.21 25.40 9.5% 6.5% 6.7% 6.9% 7.0% 7.1% 10.0% 12.71 14.16 15.96 18.26 21.31 10.0% 7.0% 7.2% 7.3% 7.5% 7.6% 10.5% 11.57 12.77 14.22 16.03 18.35 10.5% 7.5% 7.7% 7.8% 8.0% 8.1% 11.0% 10.63 11.63 12.83 14.29 16.11 11.0% 8.0% 8.2% 8.3% 8.5% 8.6% 11.5% 9.82 10.68 11.68 12.89 14.36 11.5% 8.4% 8.6% 8.8% 9.0% 9.1% DCF Inputs: Weighted Average Cost of Capital In order to calculate a Weighted Average Cost of Capital (WACC) for each of the two companies, we calculated the Cost of Equity and Cost of Debt as shown below, and weighted those based on the percentage of debt and equity with each company. The formula’s for calculating each are as follows: Cost of Equity = Risk Free Rate + Beta * (Expected Market Return – Risk Free Rate) 18 MBA Case Competition 2016 Real Vision Investment Case Study Cost of Debt = Total Debt * (1 – Effective Tax Rate) * Bond Yield The Risk Free Rate used is based on the current 10 year Treasury Yieldxv. The Beta is derived by comparing the weekly performance of the company’s stock to that of the S&P over the past five years. We used the raw beta in the calculation because it has not been modified from the historical data. The Expected Market Return is provided by Bloomberg and consistent across all companies within the market. For the cost of debt we used a reasonable tax rate based on historical averages. We used the 10 year US Corporate Bond yield for a bond rating of AAxvi (Walmart is AA, and Amazon is AA-) for both short term and long term debt. The long term yield is used as a proxy for a series of short term loans. No debt adjustment factor was used. WACC Inputs – Wal-Mart: 19 MBA Case Competition 2016 Real Vision Investment Case Study WACC Inputs – Amazon: i Walmart Locations - http://corporate.walmart.com/our-story/our-locations Bloomberg – financial analysis data on Walmart iii Yahoo Finance iv The 8 Rules of Dividend Investing - http://www.suredividend.com/8rules/ v EuroMonitor Retailing Industry - http://www.portal.euromonitor.com.erl.lib.byu.edu/portal/magazine/homemain vi Global Retail E-Commerce Keeps on Clicking https://www.atkearney.com/consumer-products-retail/e-commerceindex/full-report/-/asset_publisher/87xbENNHPZ3D/content/global-retail-e-commerce-keeps-onclicking/10192?_101_INSTANCE_87xbENNHPZ3D_redirect=%2Fconsumer-products-retail%2Fe-commerceindex vii Reuters http://www.reuters.com/article/2015/10/27/us-wal-mart-stores-drones-exclusiveidUSKCN0SK2IQ20151027 viii Walmart Locations - http://corporate.walmart.com/our-story/our-locations ix Tech Times – The Drone Delivery Race Begins - http://www.techtimes.com/articles/103406/20151105/the-dronedelivery-race-begins-%E2%80%93-google-amazon-bestbuy-and-wal-mart-all-want-to-deliver-to-your-doorstep-viadrone.htm x Amazon.com https://aws.amazon.com/what-is-cloud-computing/ xi Rackspace http://www.rackspace.com/knowledge_center/whitepaper/understanding-the-cloud-computing-stacksaas-paas-iaas xii Amazon.com Press Release http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irolnewsArticle&ID=2100418 xiii Sure Dividend - http://www.suredividend.com/wal-mart-wmt-is-deeply-undervalued/ xiv IMF Projections - http://www.imf.org/external/pubs/ft/survey/so/2015/RES100615A.htm xv Treasury Yields - http://www.treasury.gov/resource-center/data-chart-center/interestrates/Pages/TextView.aspx?data=yield xvi US Corporate Bond Yields - http://www.bondsonline.com/Todays_Market/Composite_Bond_Yields_table.php ii 20