©Tim de Waele/TDWsport
PRODUCTS 2015
ProTour Team
PowerBar® User since 2014
www.PowerBar.co.uk
POWERBAR - BY ATHLETES
FOR ATHLETES SINCE 1986
®
In 1986 PowerBar® developed the world's first energy bar and ever since then they have provided endurance, fitness
and team athletes with the best possible sports nutrition. PowerBar® products are based on the latest scientific knowledge
and are developed together with leading sports nutrition scientists and professional athletes. For almost 30 years
world-class athletes, teams and world events have put their trust in PowerBar® as their nutrition partner.
POWERBAR® STANDS FOR:
• Highest quality standards for safe and reliable products: Rigorous quality guidelines for all suppliers as well as inspecting
all subcontractors, microbiological and sensory quality testing of all raw materials and finished products
• "By athletes for athletes": Athletes at all levels, from high-level hobby athletes through
to professionals were consulted by the Nutrition Lab during product development
• Innovations: 2015 sees the introduction of PowerBar®’s NATURAL PROTEIN bar,
a crispy protein bar made with natural ingredients that is both lactose-free and vegan
• High-quality
component ingredients
With
Natural
Ingredients
• Strong brand awareness: PowerBar® is represented as a global brand in over 35 countries and has a
brand awareness level of 66% in its core markets (among users of sports nutrition)
• Over 4,500 satisfied customers in the sports retail and fitness sector, who already stock PowerBar® products
2
@ Ingo Kutsche
Rachel Joyce
PowerBar® User since 2012
PowerBar® PERFORMANCE SYSTEM
Our products give athletes the ideal selection and amount of high-quality nutrients quickly and easily. The key is what is
taken and when. Our 1-2-3 system and the colours on our packaging show when it is best to use our products:
1
BEFORE
1
BEFORE
1
BEFORE
2
DURING
2
DURING
2
DURING
3
AFTER
3
AFTER
3
AFTER
Before sport make sure that you're fully hydrated and replenish your energy stores
so you can give your best performance
During sport take on energy and fluids
After sport support training adaptations (e.g. muscle building and retention) and optimise
training success with the right recovery process
1
BEFORE
2
3
DURING
FOR BETTER PERFORMANCE
AND ENDURANCE
AFTER
OPTIMISE YOUR
TRAINING SUCCESS
ENERGY FOR YOUR DAY
TARGETED AND SPECIFIC SUPPLEMENTATION
3
1
BEFORE
2
DURING
3
AFTER
FOR BETTER PERFORMANCE
AND ENDURANCE
6-11
PowerGel® SHOTS – Single-dose, delicious carbohydrate gums
PowerGel® ORIGINAL – The classic for athletes – since 1996!
PowerGel® FRUIT – Based on delicious fruit juices!
PowerGel® HYDRO/HYDROMAX – Liquid carbohydrate gel
PowerBar® PERFORMANCE SMOOTHIE – The first Performance Smoothies with C2MAX
PowerBar® ENERGIZE – The classic since 1986!
PowerBar® ENERGIZE WAFER – The first performance wafer with C2MAX
PowerBar® CHARGER – An extra kick for effective training
PowerBar® 5ELECTROLYTES – Zero-calorie sports drink with 5 electrolytes
PowerBar® ISOACTIVE – The isotonic sports drink with C2MAX
PowerBar® ISOMAX – High Performance Sports Drink
PowerBar® Sports nutrition strategies in practice
1
BEFORE
ENERGY FOR YOUR DAY
2
DURING
3
AFTER
12-13
PowerBar® READY TO DRINK – Low calorie refreshing drink
PowerBar® NATURAL ENERGY CEREAL – Natural sports bar with whole grain oat flakes
PowerBar® NATURAL ENERGY FRUIT & NUT – Natural sports bar with fruits and nuts
PowerBar® RIDE – Chocolate flavour with added magnesium
SALES SUPPORT AND SERVICE
PowerBar® Displays
PowerBar® Sales promotions
PowerBar® Merchandise
4
22-23
1
BEFORE
2
DURING
OPTIMISE YOUR TRAINING SUCCESS
3
AFTER
14-19
PowerBar® PROTEIN PLUS SPORTSMILK – High-quality protein drink - Ready to drink
PowerBar® PROTEIN PLUS 80% – Rich in casein protein
PowerBar® PROTEIN PLUS 92% – Rich in readily available whey protein
PowerBar® ALL IN ONE – With protein for muscle building and carbohydrate for regeneration
PowerBar® NATURAL PROTEIN – 30% protein, lactose-free and vegan - NEW
PowerBar® PROTEIN PLUS 30% – Rich in high-quality protein
PowerBar® PROTEIN PLUS 33% –Extra big portion of high-quality protein
PowerBar® PROTEIN PLUS 52% – Extra high protein content - NEW
PowerBar® PROTEIN PLUS LOW SUGAR – Low sugar protein bar
PowerBar® PROTEIN PLUS REDUCED IN CARBS – Protein bar - reduced in carbohydrates
PowerBar® PROTEIN PLUS + L-CARNITINE – High-quality protein bar with L-carnitine
PowerBar® PROTEIN PLUS + MINERALS – High-quality protein bar with calcium & magnesium
PowerBar® MUSCLE UP – Carbohydrate-protein powder with added vitamins and minerals
PowerBar® RECOVERY – Recovery drink with trisource protein, vitamins and minerals
1
BEFORE
2
DURING
TARGETED AND SPECIFIC SUPPLEMENTS
3
AFTER
20-21
PowerBar® CREATINE – Sports nutrition product for power training
PowerBar® BETA ALANINE – Amino acid food supplement
PowerBar® MAGNESIUM LIQUID – Food supplement with magnesium and vitamin B6
PowerBar® L-CARNITIN LIQUID – Food supplement with 1000 mg L-carnitine
PowerBar® AMINO MEGA LIQUID – Food supplement with whey protein hydrolysate
MARKETING & EVENT SUPPORT
24-27
PowerBar® Events & Athletes
PowerBar® Product advertising & Education
PowerBar® Nutrition Blog
PowerBar® Nutrition Lab
PowerBar® Official sports nutrtion supplier of
IRONMAN & TOUR DE FRANCE
5
@ Ingo Kutsche
Sebastian Kienle
IRONMAN® world champion 2014
PowerBar® User since 2010
FOR BETTER PERFORMANCE
AND ENDURANCE
In training sessions longer than 60 minutes and also in competitions it is recommended that athletes provide their body
with energy before and during activity - up to 90 g of carbohydrate per hour depending on intensity and duration. As
endurance sports such as triathlons, cycling and running continue to grow in popularity retailers can profit from having
a wide selection of energy products. PowerBar® offers the ideal product solution for readily available energy before and
during sport, tried and tested for function, quality and taste. The following high-quality component ingredients feature in
our energy products:
5 key electrolytes (sodium, magnesium, potassium, calcium and chloride) in the same ratio
that the body loses them through sweating
Carbohydrate combination with a special ratio of glucose and fructose sources
Cafeine
A caffeine dose of 3-4 mg/kg of body weight 60 minutes before and/or during training
can improve endurance performance
1 2
PowerGel® SHOTS
Single-dose, delicious carbohydrate gums
•
The single-dose alternative to PowerGel®
•
5 shots provide approx. the same amount of carbohydrate as 1 PowerGel®
•
Unique flavour with liquid gel centre
•
Cola flavour contains 75 mg of caffeine per shot,
to support mental performance
•
No artificial flavours, colours or preservatives* (*by law)
In 2 flavours:
Cola (with 75 mg caffeine)
Orange
Natural
Flavour
6
Nutrition information
e.g. Orange
Per 60 g pouch (9 Shots)
Energy kJ (kcal)
894 (211)
Fat
<0,5 g
of which saturates
fatty acids
0g
Carbohydrate
48 g
of which sugars
36 g
Protein
3,8 g
Salt
0,20 g
NNEGEWFL!AVOUR
ORA
1
BEFORE
2
PowerGel® ORIGINAL
The classic for athletes – since 1996!
•
Perfect for energy intake during sport (practical to use, easy to consume)
•
With added sodium, which is the electrolyte lost most through sweating
•
Black Currant and Green Apple flavours contain an additional 50 mg of caffeine per pouch
•
„Easy to open & use“ - improved packaging: transport stable, easy to open
and empty completely
2
DURING
3
AFTER
Nutrition information
e.g. Strawberry-Banana
Per pouch 41 g
Energy kJ (kcal)
454 (107)
Fat
0g
of which saturates
fatty acids
0g
Carbohydrate
26,7 g
of which sugars
9,8 g
Protein
< 0,4 g
Sodium
205 mg
In 6 flavours:
Vanilla
Tropical Fruit
Lemon-Lime
Strawberry-Banana
Black Currant (with 50 mg caffeine)
Green Apple (with 50 mg caffeine)
! G
NEED W
PACKAGIN
IMPROV
2
PowerGel® FRUIT
Based on delicious fruit juices!
•
Based on refreshing, fruit juice concentrate
•
Same function as PowerGel® Original
•
With added sodium, which is the electrolyte lost most through sweating
•
„Easy to open & use“ - improved packaging: transport stable, easy to open
and empty completely
Energy kJ (kcal)
457 (108)
Fat
0g
of which saturates
fatty acids
0g
Carbohydrate
26,9 g
of which sugars
13,9 g
Protein
< 0,4 g
Sodium
303 mg
Caffeine
50 mg
In 2 flavours:
Red Fruit Punch
Nutrition information
e.g. Mango Passionfruit
Per pouch 41 g
Mango Passionfruit (with 50 mg caffeine)
! G
NEED W
PACKAGIN
Natural
Flavour
IMPROV
2
PowerGel® HYDRO
A liquid gel based on fruit juice concentrate or in cola flavour
•
Fluid consistency – can be drunk without extra water
•
Easy to drink during sport without extra water – ideal for runners and cyclists
•
With added sodium, which is the electrolyte lost most through sweating
•
„Easy to open & use“ -improved packaging: transport stable, easy to open
and empty completely
Energy kJ (kcal)
434 (102)
Fat
0g
of which saturates
fatty acids
0g
Carbohydrate
25,5 g
of which sugars
10,7 g
Protein
< 0,5 g
Sodium
302 mg
Caffeine
101 mg
In 3 flavours:
Orange
Cherry (with 50 mg caffeine)
Nutrition information
e.g. Cola
Per pouch 67 ml
Cola (with 100 mg caffeine)
Natural
Flavour
! AGING
NEED W
C
A
P K
7
IMPROV
7
1 2
PowerBar® PERFORMANCE SMOOTHIE*
First Performance Smoothies
with C2MAX and sodium
! Y,
NREEEW
NERG
OUR
CH FLAV
A
E
P
T
O
PRIC
TURING A
A
E
F
W
O
N
MO
Same energy content as a PowerGel®,
more than double the energy on average
compared to usual fruit purees
Handy, resealable screw cap
212 mg sodium, which is
the electrolyte lost
most through sweating
Lactose and gluten-free
Contains at least 65% fruit
for a milder and
more natural flavour
No added flavours,
colours1 or preservatives
(1by law)
Nutrition information
e.g. Apricot Peach
Per pouch 90 g
In 3 flavours:
Mango Apple
Banana Blueberry
Apricot Peach
Natural Fruit
Purees
Energy kJ (kcal)
495 (118)
Fat
0g
of which saturates
fatty acids
0g
Carbohydrate
28 g
of which sugars
14 g
Protein
0,5 g
Salt
0,53 g
Sodium
212 mg
*Available from April 2015
Our Performance Smoothies also met the high standards of our testers**:
• “70% were delighted by the light texture and high tolerability!”
• “85% considered the fruity taste to be excellent!”
• “80% were highly satisfied with the packaging and resealable cap!”
**Own market research, 2014
(Participants 18-60 years old, endurance athletes who train for at least 3 hours a week)
8
1
BEFORE
1 2
PowerBar® ENERGIZE
The classic since 1986!
•
With C2MAX and extra sodium
(the electrolyte lost most through sweating)
•
With extra magnesium to support energy metabolism
•
Coconut flavour contains 33 mg caffeine per serve
•
No colours or preservatives* (*by law)
3
AFTER
Nutrition information
e.g. Berry
Per 55 g bar
Energy kJ (kcal) 842 (199)
Fat
2g
of which saturates
fatty acids
0,4 g
Carbohydrate
39 g
of which sugars
24,2 g
Fibre
0,8 g
Protein
5,8 g
Salt
0,48 g
Sodium
190 mg
Magnesium
75,6 mg*
*20% Nutrient Reference Value
In 4 classic flavours:
Vanilla
Chocolate
Cookies & Cream
Coconut (with 33 mg caffeine)
* Only applies to flavours
containing fruit preparations
... and 4 flavours with extra fruit preparation:
Berry
Mango Passion Fruit
Cherry Cranberry Twister
2
DURING
Banana Punch
Natural
Flavour*
1 2
PowerBar® ENERGIZE WAFER
The first carbohydrate wafer with C2MAX
•
The crunchy alternative to the Energize bar
•
Delicious wafer, easy to break into 2 pieces
•
Easy to hold and consume during sport, whether in a warm
or cold environment
•
With natural flavours
Nutrition information
e.g. Chocolate Peanut
Per 40 g wafer
Energy kJ (kcal) 699 (166)
Fat
4,4 g
of which saturates
fatty acids
1,7 g
Carbohydrate
28 g
of which sugars
13 g
Protein
3,2 g
Salt
0,22 g
In 2 flavours:
Berry Yogurt
Chocolate Peanut
Natural
Flavour
1
PowerBar® CHARGER
An extra kick for effective training
•
A combination of caffeine, creatine, L-arginine and carbohydrates
for a boost before training
•
140 mg of caffeine (per portion) can boost mental performance
•
3 g creatine (per portion) increase physical performance in successive
bursts of short-term, high intensity exercise
•
Dissolves well and has a refreshing taste
•
Available in a 1,200 g jar
Available flavour:
Lemon (with 140 mg caffeine)
Nutrition information
Lemon
Per 43 g portion of powder
in 250 ml water
Energy kJ (kcal)
663 (160)
Protein
4,6 g
of which L-leucine
3,0 g
of which L-arginine
1,6 g
Carbohydrate
33,2 g
of which sugars
12,9 g
Fat
< 0,4 g
of which saturates
fatty acids
< 0,4 g
Fibre
< 0,4 g
Sodium
< 0,02 g
Creatine
3,0 g
Caffeine
0,1 g
27 x
9
1 2
PowerBar® 5ELECTROLYTES
Zero-calorie sports drink with 5 electrolytes
•
With 5 key electrolytes in the same ratio that the body loses them through sweating
•
Natural flavors with a refreshing and fruity taste
•
Zero-calorie & sugar free
•
For basic endurance training (focusing on optimising fat metabolism)
•
No aspartame or preservatives
•
Pink Grapefruit and Lemon Tonic Boost flavours contain 75mg caffeine per serve,
which can boost mental performance
Energy kJ (kcal)
Fat
of which saturates
fatty acids
Carbohydrate
of which sugars
Protein
Salt
0g
0,6 g
0g
0g
0,63 g
250 mg
150 mg
7,5% Nutrient Reference Value
Natural
Flavour
10 x
500-750 ml
Mango Passionfruit
Raspberry Pomegranate
Black Currant
Pink Grapefruit (with 75 mg caffeine)
Lemon Tonic Boost (with 75 mg caffeine)
per tube
Chloride
NEWRA!NT &
UR
BLACK CNIC FLAVOUR
O
LEMON T
1 2
PowerBar® ISOACTIVE
The isotonic sports drink with C2MAX
The first sports drink on the market that provides the body with the
5 key electrolytes in the same ratio lost through sweat
•
Carbohydrate-electrolyte solution enhances the absorption of water
during physical exercise
•
Perfectly suited to basic endurance training through to intensive training sessions
•
With natural flavours and no preservatives* (*by law)
•
Available in 1,320 g jar, 600 g jar and 33 g portion pouch
200 mg
25% Nutrient Reference Value
Calcium
60 mg
7,5% Nutrient Reference Value
Magnesium
28,1 mg
7,5% Nutrient Reference Value
Nutrition information
e.g. Red Fruit Punch
Per 33 g portion of powder
in 500 ml water
Energy kJ (kcal)
494 (118)
Fat
< 0,5 g
of which saturates
fatty acids
< 0,5 g
Carbohydrate
29 g
of which sugars
20,8 g
Protein
< 0,5 g
Salt
1,04 g
Sodium
Potassium
In 3 flavours:
Lemon
34 (8)
0g
Sodium
Potassium
In 5 flavours:
•
Nutrition information
e.g. Black Currant
Per 4,2 g tab
in 500-750 ml water
416 mg
109 mg
5% Nutrient Reference Value
Orange
Chloride
Red Fruit Punch
356 mg
45% Nutrient Reference Value
Calcium
58,7 mg
7% Nutrient Reference Value
Magnesium
Natural
Flavour
40 x
in 1.320 g jar
1 2
PowerBar® ISOMAX
High Performance Sports Drink
•
Provides the body with 5 key electrolytes in the same ratio lost through sweat
•
Carbohydrate electrolyte solution contributes to the maintenance of endurance
performance during prolonged endurance exercise.
•
Contains an additional 75 mg of caffeine and 400 mg of the
amino acid L-arginine per portion
•
With natural flavours and no preservatives* (*by law)
•
The perfect choice for tough training sessions and competitions
•
Available in a 1,200 g jar and 50 g portion pouch
22,4 mg
6% Nutrient Reference Value
Nutrition information
Blood Orange
Per 50 g portion of powder
in 750 ml water
Energy kJ (kcal)
753 (180)
Fat
< 0,5 g
of which saturates
fatty acids
< 0,5 g
Carbohydrate
44 g
of which sugars
33 g
Protein
< 0,5 g
Salt
0,88 g
Sodium
Potassium
350 mg
95,0 mg
5% Nutrient Reference Value
Chloride
Available flavour:
325 mg
41% Nutrient Reference Value
Calcium
Blood Orange (with 75 mg caffeine)
55,0 mg
7% Nutrient Reference Value
Magnesium
22,5 mg
6% Nutrient Reference Value
Natural
Flavour
Caffeine
L-Arginine
24 x
10
in 1.200 g jar
75 mg
400 mg
1
2
BEFORE
DURING
3
AFTER
PowerBar® SPORTS NUTRITION STRATEGIES IN PRACTICE
Every athlete, every sport, every training session and every competitive event is different. Below are a few examples of strategies for taking on nutrients during endurance training and events. If you prefer not to consume
calories in some training sessions, choose an electrolyte drink such as PowerBar® 5 Electrolytes, which will still
provide you with essential minerals.
Find out more at: www.powerbar.com
ENDURANCE SPORTS
1
BEFORE
2
SPORTS NUTRITION STRATEGY PER 1 - 2 HOURS
3
DURING
1
AFTER
3
2
BEFORE
1
BEFORE
AFTER
DURING
2
DURING
3
AFTER
UP TO
30g
or
or
CARBOHYDRATES
PER HOUR*
1 NATURAL
ENERGY BAR
500 ml
ISOACTIVE DRINK
1 POWERGEL
ORIGINAL
1 ENERGIZE
WAFER
approx. 29g
carbohydrates
approx. 27g
carbohydrates
approx. 27g
carbohydrates
FINISH
START
up to 60 minute beforehand
250 ml PROTEIN
PLUS SPORTS MILK
directly after
Drink sufficiently during exercise
ENDURANCE SPORTS
1
BEFORE
2
DURING
SPORTS NUTRITION STRATEGY PER 2 - 3 HOURS
3
1
AFTER
3
2
BEFORE
1
BEFORE
AFTER
DURING
2
DURING
3
AFTER
UP TO
60g
or
CARBOHYDRATES
PER HOUR*
750 ml
ISOMAX DRINK
1 PERFORMANCE
SMOOTHIE
500 ml
ISOACTIVE DRINK
1 ENERGIZE BAR
FINISH
START
approx. 44g
carbohydrates
up to 60 minute beforehand
1 NATURAL
PROTEIN BAR
5 POWERGEL
SHOTS
approx. 29g
carbohydrates
approx. 20g
carbohydrates
approx. 27g
carbohydrates
directly after
Drink sufficiently during exercise
ENDURANCE SPORTS
1
BEFORE
2
DURING
SPORTS NUTRITION STRATEGY PER > 3 HOURS
3
1
AFTER
BEFORE
2
DURING
3
1
BEFORE
AFTER
2
DURING
3
AFTER
UP TO
90g
+
CARBOHYDRATES
PER HOUR*
1 ENERGIZE WAFER
+
500 ml
ISOACTIVE DRINK
1/2 ENERGIZE
BAR
1 POWERGEL
HYDROMAX
approx. 29g
carbohydrates
approx. 20g
carbohydrates
approx. 27g
carbohydrates
FINISH
START
up to 60 minute beforehand
1 PORTION
RECOVERY DRINK
directly after
Drink sufficiently during exercise
*Scientifically recommended amount of carbohydrates
11
ENERGY
FOR YOUR DAY
It is also important for recreational athletes to take up energy and eat healthily before and during exercise so they can
enjoy sport for longer, whether they are mountain biking or hill walking. In addition to taste, the natural aspect is
increasingly important to this target group. For them there is the PowerBar® line ‘Energy for your day’ – fruity, sweet
and salty or based on natural ingredients, there is something to appeal to every active amateur athlete
PowerBar® READY TO DRINK
L-CARNITINE Low Calorie Sports Drink
•
Fruity and refreshing taste
•
1000 mg of L-carnitine per bottle
•
Low calorie and low sugar for calorie-conscious nutrition
In 3 fruity flavours:
Mulitfruit
Pineapple
Wild Berry
AQUA + Magnesium Sports Drink
•
Refreshing electrolyte drink
•
112,5 mg of magnesium in every bottle supports normal energy
metabolism and muscle function
•
Free of calories, sugar free
Refreshing flavour:
Lemon
ISOLITE Isotonic Sports Drink
•
Refreshing grapefruit-lemon flavour
•
Low calorie
•
Niacin and Vitamin B6 support normal energy metabolism
•
Folic acid helps to reduce tiredness and fatigue
Refreshing flavour:
Grapefruit-Lemon
12
1 2
Nutrition information
per 500 ml
L-CARNITINE
Multifruit
Energy kJ (kcal)
Fat
of which saturates
fatty acids
Carbohydrate
of which sugars
Protein
Salt
Magnesium
Vitamin E
Niacin
Vitamin B6
Folic acid
L-carnitine
*% Nutrient Reference Value
135 (30)
0g
0g
5g
5g
0g
0,05 g
AQUA+
Lemon
ISOLITE
Grapefruit
25 (5)
0g
400 (95)
0g
0g
0g
0g
0g
0,04 g
112,5 mg/30%*
0g
21,5 g
21,5 g
0g
0,04 g
9,0 mg/75%*
12 mg/75%*
1,05 mg/75%*
150 µg/75%*
1000 mg
1
BEFORE
PowerBar® NATURAL ENERGY CEREAL
1 2
Natural sports bar with whole grain oat flakes
•
With delicious natural ingredients such as fruit pieces,
pumpkin seeds or cocoa
•
Easy to digest during exercise
•
No colours and preservatives* (*by law)
Strawberry & Cranberry
3
AFTER
Nutrition information
e.g. Strawberry & Cranberry
Per 40 g bar
Energy kJ (kcal)
648 (154)
Fat
3g
of which saturates
fatty acids
1g
Carbohydrate
27,5 g
of which sugars
10,2 g
Fibre
2,1 g
Protein
3,1 g
Salt
0,15 g
Magnesium
72 mg
In 3 crispy flavours:
Cacao Crunch
2
DURING
Sweet‘n Salty
19% Nutrient Reference Value
With Natural
Ingredients
PowerBar® NATURAL ENERGY FRUIT & NUT
1 2
Natural sports bar with fruit and nuts
•
High-quality mix of nutrients and delicious ingredients
such as e.g. apples, almonds and cranberries
•
No additives such as colours, preservatives*
and flavours (*by law)
•
No added sugar (contains naturally occurring sugars)
Energy kJ (kcal)
637 (152)
Fat
4,8 g
of which saturates
Fatty acids
0,6 g
Carbohydrate
21,4 g
of which sugars
19,6 g
Ballaststoffe
2,4 g
Protein
4,5 g
Salt
< 0,04 g
Magnesium
75 mg
In 2 fruity flavours:
Apple Strudel
Nutrition information
e.g. Apple Strudel
Per 40 g bar
Cranberry
20% Nutrient Reference Value
With Natural
Ingredients
1 2
PowerBar® RIDE
Chocolate flavour with added magnesium
•
Good combination of nutrients with carbohydrates
and high-quality protein
•
With 94 mg of magnesium per bar to support energy metabolism
•
No added colours or preservatives* (*by law)
2 chocolaty flavours:
Peanut-Caramel
Chocolate-Caramel
Nutrition information
e.g. Peanut Caramel
Per 55 g bar
Energy kJ (kcal)
924 (221)
Fat
8,5 g
of which saturates
Fatty acids
3,6 g
Carbohydrate
25,5 g
of which sugars
15,1 g
Fibre
4,4 g
Protein
10,5 g
Salt
0,3 mg
Magnesium
94 mg
25% Nutrient Reference Value
13
OPTIMISE YOUR
TRAINING SUCCESS
Recovery after an intensive training session or a competition is key to success. Quick recovery is especially important
to athletes who want to be back to full power within a short time. Targeted sports nutrition strategies also support
specific training adaptations which lead to improved sporting performance. It is important to provide the body with
the right nutrients in the right amounts straight after training (when metabolism is still running at full speed):
Carbohydrates to top up energy stores in the liver and muscles,
Protein to grow and maintain muscle mass,
Fluid and electrolytes (above all sodium) for efficient rehydration
Until recently only a few athletes consumed protein products after training. Advise your customers what they need
after their workout in order to support their training success. PowerBar® offers a comprehensive range of high-quality
protein shakes, drinks and bars for this purpose. We only use high-quality ingredients in the manufacture of our products
and no aspartame! Your customers will also be convinced by the delicious, natural flavour and how practical the product is.
PowerBar® PROTEIN PLUS SPORTS MILK
High-quality protein drink – Ready to drink
•
With 50 g of high-quality protein
•
Ready to drink in a PET bottle!
•
Can be stored at room temperature
•
23 g of naturally occurring essential amino acids
•
Less than 1 % fat
•
No added sugar (contains naturally occuring sugars)
In 4 flavours:
Vanilla
14
Strawberry
Chocolate
Banana
3
Nutrition information
e.g. Vanilla
Per 500 ml bottle
Energy kJ (kcal) 1368 (323)
Fat
2,5 g
of which saturates
fatty acids
1,5 g
Carbohydrate
25 g
of which sugars
25 g
Protein
50 g
Salt
0,65 g
L-leucine
L-phenylalanine
L-methionine
L-lysine
L-threonine
L-isoleucine
L-valine
L-histidine
L-tryptophan
5,3 g
2,7 g
1,5 g
4,3 g
2,4 g
2,8 g
3,4 g
1,5 g
700 mg
1
BEFORE
PowerBar® PROTEIN PLUS 80%
3
Rich in casein
•
Provides the body with high-quality whey protein and a high level
of casein after sport and before going to sleep
•
Delicious, creamy, dissolves very easily
•
Free from colours and aspartame
•
Available in a 700 g jar and a 500 g refill
23 x
Nutrition information
e.g. Lion Crisp
Per 30 g portion of powder
in 300 ml skimmed milk
(1.5% fat)
Banana
Vanilla
Strawberry
Coconut
Lion® Crisp
per 700 g jar
PowerBar® PROTEIN PLUS 92%
3
Rich in readily available whey protein
•
DURING
3
AFTER
Energy kJ (kcal) 1115 (264)
Fat
6,4 g
of which saturates
fatty acids
4,1 g
Carbohydrate
17,1 g
of which sugars
16,3 g
Protein
34,6 g
Salt
0,48 g
In 7 delicious flavours:
Chocolate
Stracciatella
2
High-quality whey, casein and soya protein,
including 6.3 g of BCAA‘s (L-leucine, L-isoleucine, L-valine) per portion
•
Provides the body with readily available whey protein straight after sport
•
Low in fat, sugar and lactose
•
Free from colours and aspartame
•
Dissolves very well
•
Available in a 600 g jar
Energy kJ (kcal)
477 (112)
Fat
0,2 g
of which saturates
fatty acids
0,1 g
Carbohydrate
1,4 g
of which sugars
(lactose)
0,8 g
Protein*
26,1 g
Salt
0,38 g
*of which L-valine
1,5 g
*of which L-isoleucine 1,5 g
*of which L-leucine
3,3 g
In 3 classic flavours:
Strawberry
Vanilla
Nutrition information
e.g. Strawberry
Per 30 g portion of powder
in 300 ml water
Chocolate
20 x
PowerBar® ALL IN ONE
Universal Muscle Shake with protein for muscle building and carbohydrate for regeneration
•
Contains 23 g of casein & whey protein, incl. all essential amino acids
•
Contributes to the uptake of glycaemic carbohydrates in order to support
muscle recovery after intensive exercise
•
With 3g Creapure® creatine per serve. Creatine increases physical performance in
successive bursts of short-term, high intensity exercise
•
Available in a 1000 g jar
In 2 flavours:
Vanilla
16 x
Chocolate
3
Nutrition information
e.g. Chocolate
Per 60 g portion of powder
in 200 ml water
Energy kJ (kcal)
958 (226)
Fat
0,9 g
of which saturates
fatty acids
0,6 g
Carbohydrate
28,9 g
of which sugars
16,2 g
Fibre
0,8 g
Protein
22,8 g
Salt
0,23 g
Creatine
3g
L-leucine
2,2 g
L-lysine
1,9 g
L-phenylalanine
1,6 g
L-methionine
1,4 g
L-valine
1,4 g
L-isoleucine
1,3 g
L-threonine
1,3 g
L-tryptophan
0,4 g
L-histidine
0,7 g
15
3
PowerBar® NATURAL PROTEIN*
30% protein, lactose-free and vegan
! OTEIN,
NTUERW
AL PR
30% NA LACTOSE-FREE
VEGAN &
Natural ingredients such as
fruit pieces, peanuts and
almonds; minimal processing
30% vegan protein
(from nuts, soya and peas)
The innovative, crispy texture is an
alternative to soft chocolate covered bars
No artificial flavours,
colours or preservatives1
(1by law)
Longlasting, pleasantly filling –
the perfect high protein snack
Lactose-free and vegan
Nutrition information
e.g. Blueberry Nuts
Per 40 g bar
In 2 flavours:
Salty Peanut Crunch
Blueberry Nuts
With Natural
Ingredients
Energy kJ (kcal)
708 (169)
Fat
6,4 g
of which saturates
fatty acids
1,8 g
Carbohydrate
15 g
of which sugars
8,6 g
Protein
12 g
Salt
0,30 g
Lactose
<0,1 g
*Available from April 2015
This is what consumers** said about Natural Protein:
• “Just what I’m looking for: with natural ingredients, and perfect for a quick snack when I’m on the go too!”
• “I would buy a crispy protein bar without a second thought – makes a fantastic change to the chocolate bars
on the market!”
**Own market research, 2014
(Participants 18-60 years old, endurance athletes who train for at least 3 hours a week)
16
1
BEFORE
3
PowerBar® PROTEIN PLUS 30%
Rich in high-quality protein
•
Premium Trisource protein, a special blend of casein, whey protein
and soya protein
•
Suitable for vegetarians
•
Delicious taste
•
Pleasant fluffy texture
In 3 classic and 2 crispy flavours:
ORANG VOUR
FLA
Vanilla-Coconut
Chocolate
Orange Jaffa Cake
Caramel-Cappuccino Crisp
Caramel-Vanilla Crisp
3
Extra big portion of high-quality protein: 30g per 90g bar
•
With premium trisource protein, a special blend
of casein, whey protein and soya protein
•
The 90 g bar supports satiety due to its high
protein content
•
Delicious taste
•
Suitable for vegetarians
3
PowerBar® PROTEIN PLUS 52%
Extra high protein content: 26g per 50g bar
With casein, whey protein and soya protein
•
Reduced in carbohydrates and sugar
•
Only 3.4g fat per bar
•
Delicious taste – pleasant fluffy texture
12 g
11,5 g
5,2 g
Nutrition information
e.g. Chocolate Nut
Per 50 g bar
Energy kJ (kcal)
705 (168)
Fat
3,4 g
of which saturates
fatty acids
1,8 g
Carbohydrate
12 g
of which sugars
0,7 g
of which polyols
10 g
Fibre
1,1 g
Protein
26 g
Salt
0,50 g
In 2 flavours:
Chocolate Nut
Nutrition information
e.g. Chocolate-Peanut
Per 90 g bar
*of which:
Caseine
Whey protein
Soy protein
Vanilla-Raspberry
•
Nutrition information
e.g. Orange Jaffa Cake
Per 55 g bar
Energy kJ (kcal) 1468 (351)
Fat
12,9 g
of which saturates
fatty acids
4,3 g
Carbohydrate
23 g
of which sugars
22,4 g
Fibre
10,6 g
Protein*
30,3 g
Salt
0,38 g
In 2 flavours:
Chocolate-Peanut
DURING
3
AFTER
Energy kJ (kcal)
802 (191)
Fat
4,1 g
of which saturates
fatty acids
2,5 g
Carbohydrate
18,5 g
of which sugars
16,6 g
Fibre
5,8 g
Protein*
17,2 g
Salt
0,14 g
*of which caseine
11,9 g
*of which whey protein 4,3 g
*of which soy protein
1g
!CAKE
NEEJAW
A
F
F
PowerBar® PROTEIN PLUS 33%
2
Cookies & Cream
!
NTERAW
HIGH
EX
CONTENT
PROTEIN
17
PowerBar® PROTEIN PLUS LOW SUGAR
3
Low sugar protein bar
•
30 % high-quality protein
•
Only 8.6 g of carbohydrate and 0.9 g of sugar per 35 g bar
•
Delicious taste – pleasant fluffy texture
•
Suitable for vegetarians
•
Available in 35 g and 55 g bars
Energy kJ (kcal)
445 (107)
Fat
3,2 g
of which saturates
fatty acids
1,4 g
Carbohydrate
8,6 g
of which sugars
0,8 g
of which polyols
7,6 g
Fibre
6,7 g
Protein
10,6 g
Salt
0,11 g
In 2 flavours:
Mixed Berry
Nutrition information
e.g. Mixed Berry
Per 35 g bar
Chocolate Brownie
PowerBar® PROTEIN PLUS REDUCED IN CARBS
3
Reduced in carbohydrates protein bar
•
Provides high-quality protein
•
Rich in fibre
•
Delicious vanilla flavour and fluffy texture
•
Suitable for vegetarians
Nutrition information
e.g. Vanilla
Per 35 g bar
Energy kJ (kcal)
550 (133)
Fat
7,2 g
of which saturates
fatty acids
3,8 g
Carbohydrate
8,3 g
of which sugars
3,2 g
of which polyols
3,6 g
Fibre
8,8 g
Protein
5,8 g
Salt
0,06 g
Calcium
175 mg
Available flavour:
Vanilla
22% Nutrient Reference Value
Magnesium
71,7 mg
19% Nutrient Reference Value
PowerBar® PROTEIN PLUS + L-CARNITINE
3
High-quality protein bar with L-carnitine
•
High-quality protein
Energy kJ (kcal)
582 (138)
Fat
4g
of which saturates
fatty acids
2g
Carbohydrate
18,7 g
of which sugars
12,7 g
Fibre
1,5 g
Protein
6,5 g
Salt
0,09 g
Calcium
168 mg
®
•
200 mg of Carnipure L-carnitine per bar
•
Suitable for vegetarians
Nutrition information
Raspberry-Joghurt
Per 35 g bar
Available flavour:
Raspberry-Yoghurt
21% Nutrient Reference Value
Magnesium
71,4 mg
19% Nutrient Reference Value
L-carnitine
PowerBar® PROTEIN PLUS + MINERALS
High-quality protein bar with calcium and magnesium
•
High-quality protein
•
Pleasant fluffy texture
•
With 161 mg of calcium and 71 mg of magnesium per bar
support normal energy metabolism and contributes to a
reduction in fatigue
•
Suitable for vegetarians
In 2 flavours:
Coconut
18
3
201 mg
Nutrition information
e.g. Coconut
Per 35 g bar
Energy kJ (kcal)
641 (153)
Fat
6,8 g
of which saturates
fatty acids
4,6 g
Carbohydrate
16,5 g
of which sugars
10,2 g
Fibre
0,7 g
Protein
7g
Salt
0,04 g
Calcium
161 mg
20% Nutrient Reference Value
Hazelnut-Brittle
Magnesium
19% Nutrient Reference Value
71 mg
1
BEFORE
PowerBar® MUSCLE UP
3
Carbohydrate-protein powder with added vitamins and minerals
•
Premium Trisource protein - a special blend of casein,
whey protein and soya protein
•
Extra carbohydrate, plus 10 vitamins and 3 minerals
•
6.9mg of zinc per portion. Zinc supports the normal function of the immune system
•
Magnesium contributes to a reduction in fatigue
•
For use straight after intensive endurance or strength training sessions
•
Available in a 1,700g jar
2
DURING
3
AFTER
Nutrition information
e.g. Chocolate
Per 125 g powder
in 500 ml water
Energy kJ (kcal)
1975 (465)
Protein
25,1 g
of which casein
13,9 g
of which whey protein 6,3 g
of which soy protein
3g
Carbohydrate
88,1 g
of which sugars
51,3 g
Fat
1g
of which saturates
fatty acids
<1g
Fibre
1,6 g
Sodium
0,21 g
Available flavour:
Chocolate
Vit. E
Vit. C
Vit. B1
Vit. B2
Niacine
Vit. B6
Folic acid
Vit. B12
Biotin
Pantothenic
acid
Magnesium
Zinc
Copper
13 x
10,0 mg (83%*)
54,6 mg (68%*)
0,85 mg (77%*)
1,0 mg (68%*)
10,9 mg (68%*)
1,0 mg (68%*)
136 µg (68%*)
1,8 µg (70%*)
34,1 µg (68%*)
3,4 mg (57%*)
256 mg (68%*)
6,9 mg (69%*)
0,69 mg (69%*)
*% Nutrient Reference Value
PowerBar® RECOVERY
Recovery drink with trisource protein
•
Premium Trisource protein - a special blend of casein, whey protein and soya protein
•
Extra carbohydrate, plus 10 vitamins and 3 minerals
•
3mg of zinc per portion contributes to the normal function of the immune system
•
Extra magnesium contributes to a reduction in fatigue
•
For use straight after intensive training sessions or competitions
•
Available in a 1,210 g jar and 55 g single serve pouch
Available flavour:
Chocolate
22 x
in 1.210 g jar
3
Nutrition information
Chocolate
Per 55 g portion of powder
in 200 ml water
Energy kJ (kcal)
870 (205)
Fat
0,4 g
of which saturates
fatty acids
0,2 g
Carbohydrate
38,8 g
of which sugars
22,6 g
Protein*
11,1 g
Salt
0,23 g
*of which caseine
6,1 g
*of which whey protein 2,8 g
*of which soy protein 1,3 g
Vit. E
Vit. C
Thiamine
Riboflavine
Vit. B12
Vit. B6
Folic acid
Vit. B12
Biotin
Pantothenic
acid
Magnesium
Zinc
Copper
4,4 mg (37%*)
24,0 mg (30%*)
0,37 mg (34%*)
0,42 mg (30%*)
4,8 mg (30%*)
0,42 mg (30%*)
60 µg (30%*)
0,75 µg (30%*)
15 µg (30%*)
1,49 mg (25%*)
113 mg (30%*)
3,0 mg (30%*)
0,30 mg (30%*)
*% Nutrient Reference Value
19
VfL Wolfsburg: PowerBar® User since 2013
TARGETED AND
SPECIFIC SUPPLEMENTS
Ambitious athletes set themselves high goals and want to achieve their full potential. Targeted training combined
with the right nutrition makes the difference. As a retailer you can offer a small amount of assistance that will have
a big effect. Effective and compact nutritional supplements – readily available. Stocking supplements opens up
your customer base to new sports nutrition customers. PowerBar® offers a range of high-quality supplements for
every endurance and power athlete.
PowerBar® CREATINE
Sports nutrition product for power training
•
3 g of high-quality Creapure® creatine monohydrate per portion
•
A daily intake of 3 g of creatine increase physical performance in
successive bursts of short-term, high intensity exercise
•
Dissolves easily
•
Available in a 400 g jar
Neutral flavour
20
Nutrition information
Neutral flavour
Per 3.6 g portion of powder
in 200 ml water
Energy kJ (kcal)
Fat
of which saturates
fatty acids
Carbohydrate
of which sugars
Protein
Salt
Creatine
42 (10)
0g
< 0,1 g
0,2 g
0,2 g
0g
< 0,01 g
3,0 g
1
BEFORE
PowerBar® BETA ALANINE
Amino acid food supplement
•
Beta Alanine is a naturally occurring amino acid in the body and in food
•
For high intensity training (1-7 minutes) and competition preparation
•
PowerBar® is the first manufacturer who tests every batch through NSF
for ca. 200 banned substances (WADA, NFL, MLB)
•
Available in a 145 g jar (112 tablets)
2
DURING
3
AFTER
Nutrition information
Neutral flavour
Per serving (2 tablets)
Energy kJ (kcal)
Protein
Carbohydrate
Fat
Beta-Alanine
44 (11)
1,7 g
0g
0,3 g
1,6 g
Neutral flavour
Certified for Sport®
Independent test institute
PowerBar® MAGNESIUM LIQUID
Food supplement with magnesium and vitamin B6
•
250 mg of magnesium per drink ampoule
•
To support normal energy metabolism and normal muscle function
•
Vitamin B6 contributes to normal protein metabolism
•
Free of aspartame
Neutral flavour
Nutrition information
Neutral flavour
Per 25 ml ampoule
Energy kJ (kcal)
Fat
of which saturates
fatty acids
Carbohydrate
of which sugars
Protein
Salt
Vitamin B6
37 (9)
0g
0g
0,5 g
0,5 g
0g
< 0,01 g
0,60 mg
43% Nutrient Reference Value
Magnesium
250 mg
67% Nutrient Reference Value
PowerBar® L-CARNITIN LIQUID
Food supplement with 1000 mg of L-carnitine
•
1000 mg of high-quality L-carnitine per ampoule
•
Free of aspartame
Neutral flavour
PowerBar® AMINO MEGA LIQUID
Food supplement with whey protein hydrolysate,
peptides and free amino acids
• 7g of protein per ampoule including essential and
non-essential amino acids for muscle building and retention
•
Contains high-quality whey protein hydrolysate that is easy to digest
•
No aspartame
•
In a convenient ampoule for use straight after sport
Neutral flavour
Nutrition information
Neutral flavour
Per 25 ml ampoule
Energy kJ (kcal)
Fat
of which saturates
fatty acids
Carbohydrate
of which sugars
Protein
Salt
L-carnitine
24 (6)
0g
0g
1g
1g
0g
< 0,01 g
1000 mg
Nutrition information
Neutral flavour
Per 25 ml ampoule
Energy kJ (kcal)
Fat
of which saturates
fatty acids
Carbohydrate
of which sugars
Protein
Salt
Vitamin B6
208 (49)
0g
0g
5,7 g
5,7 g
6,7 g
0,03 g
2,0 mg
143% Nutrient Reference Value
Amino acids see
product packaging.
21
SALES SUPPORT
& SERVICE
We can support you in successful selling with a large selection of displays, POS materials and targeted promotions
for our new products and best sellers. Our competent sales rep team will advise you personally on-site and offer
you the best possible service: free product and sales training, free product tasting as well as individual advice,
e.g. how you can increase your turnover in sports nutrition. Ask your sales rep about the best support for you.
Also, our customer service centre is available to handle your questions and concerns quickly and straightforwardly.
(See back cover for contact details)
For more about sales support: www.powerbar-europe.com/b2b
PowerBar® DISPLAYS (FLOOR STANDS)
PVC floor stand
(W60xD37xH195cm)
22
Cardboard promotional display
(W60xD40xH160cm)
Productfinder for shelf
(W30xH10cm)
PowerBar® DISPLAYS (COUNTER STANDS)
Metal display for 8 boxes
of PowerBar® bars
(W38xD30xH44cm)
Metal display for 2 boxes
of PowerBar® bars
(W17xD27xH24cm)
Metal display for 2 boxes PowerGel® Hydro
or 4 boxes of 5Electrolyte Tabs
(W20 xD27xH24cm)
PowerBar® SALES PROMOTIONS (Examples)
5 Electrolyte Tabs - promotion
Cash Counter display with 2x12 tubes
Tour de France promotion Triopack of Energize bars "2+1 free"
Tour de France promotion Isoactive + free PowerBar® bottle
PowerBar® MERCHANDISE
Sports bottles (1.000 ml, 750 ml, 500 ml)
Mix shaker (700 ml)
23
@Fit for Fun; Klas Neidhardt
MARKETING
SUPPORT
By athletes for athletes since 1986
PowerBar® was founded in 1986 by a Canadian endurance athlete with the aim of providing athletes with the best
possible sports nutrition. Since then we have carried a passion for sport and for striving to overcome limits within
the PowerBar brand. For this reason we only supply the right products for each purpose and we speak the language
of athletes. We know the feeling, when your legs don't want to go any further. But we also know that every meter is
worth it when you achieve your goal in front of thousands of spectators. This understanding makes it possible for us
to convince target groups about our products and make our brand come alive at all contact points.
PowerBar® EVENTS & ATHLETES
In close contact with ambitious athletes and professional athletes
Every year across Europe we distribute over 2 million product samples to around 200 events and competitions.
This means that over 800,000 athletes sample and use PowerBar products and get to experience their effectiveness.
In addition we support over 100 athletes and teams who through their regional, national and international fame
promote our products and give us important tips on trends and product development.
RACHEL JOYCE
TRIATHLON
SEBASTIAN KIENLE
TRIATHLON
BMC RACING TEAM
CYCLING
More about our athletes: www.powerbar.eu/en/athletes
To our event overview: www.powerbar.eu/en/athletes
24
©TIM DE WAELE/TDWsport
VfL WOLFSBURG
SOCCER
PowerBar® PRODUCT ADVERTISING & EDUCATION
Enthuse users - convince non-users
Every year we enthuse sports nutrition users with
new, innovative products and competitions which
we advertise in special interest magazines and
online. We introduce non-users to the subject of
sports nutrition through editorial pieces and use
them to explain relevance and give incentives to buy.
Example magazines
Example advert
With easy to understand, sport specific brochures we show
how the right nutrition and sports nutrition leads to more
successful training and quicker goal achievement. These
are often used by training camps, clubs and competition
preparation. The customer will only buy regularly when
they understand the usefulness of the product!
Find out more:
www.powerbar.eu/en/content/nutrition-coaches
Example Football Nutrition Coach
PowerBar® NUTRITION BLOG
In the Nutrition Blog we talk about the latest topics,
publish tasty recipes and listen to what the experts have
to say. Interviews with chefs and trainers of top athletes always offer interesting insights into their routines.
Find out more:
www.powerbar.eu/en/content/nutrition-blog
PowerBar® NUTRITION LAB
Your customers help us develop our products
True to our motto “by athletes for athletes” we founded
the PowerBar® Nutrition Lab - a pool of active athletes
who test our products and initiate new ideas and improvements. This means that we only bring products to
the market that match your customers’ requirements.
Find out more: www.powerbar-nutrition-lab.com
25
OFFICIAL
SPORTS NUTRITION
SUPPLIER OF...
IRONMAN® & POWERBAR® – SUCCESSFUL PARTNERSHIP SINCE 2001
PowerBar® provides the energy to let athletes do what seems impossible to everyonle else!
For 14 years PowerBar® has supported over 500,000 hopeful IRONMAN® triathlon athletes
all over Europe to cross the finish line and hear these special words “You are an Ironman”.
In 2015 PowerBar®:
• …supports 28 races throughout Europe reaching 60,000 athletes
from rookie to pro
• …provides around 250,000 liters of Isoactive Sports Drink,
140,000 Energize Bars and 270,000 PowerGel®s
• …supplies IRONMAN® with around 550,000 cups and
260,000 drinking bottles
That means:
• …most participants shop PowerBar® products to ideally prepare for their race
and repurchase when they were successful with it
• …60,000 triathletes get in contact with our products, brand and sports nutrition tips before,
during and after the race via Ironman Newsletter, Nutrition Guide, webpage, Event expo etc.
“Having a partnership with PowerBar means being able to offer excellent
product quality and perfect supply for our athletes on the course.
A long-time partnership like this enables us to respond to the wishes and
act according to the suggestions of our athletes.”
Thomas Dieckhoff, CEO of IRONMAN Europe, Middle East and Africa.
26
©Tim De Waele/TDWsport
LE TOUR DE FRANCE & POWERBAR® – SUCCESSFUL PARTNERSHIP SINCE 2003
PowerBar has deep roots with the world’s premier cycling event and its elite riders with 2015 marking more than
a decade of Tour de France sponsorship. The extreme physical demands of the Tour de France make the right
nutrition before, during and after each stage crucial for each rider. 198 cyclists from 22 teams will burn a total of
nearly 25 million calories and recover those with PowerBar.
In 2015 PowerBar®:
• …fuels the riders with 13,700 Energize Bars/Wafers, 15,400 PowerGel®s/
PowerGel® Shots, more than 10 million litres of Isoactive Sports Drink
and about 530 servings of Recovery Shakes
• …equips the BMC racing team with products for training and racing
circuit as well as nutrition strategies for individual riders
• …engages cyclists all over Europe with Tour de France promotions
in store and a special media campaign
That means:
• …6 Mio. unique viewers on TV in Europe and 4.5 hours of TV exposure
for PowerBar during the tour
• …product and brand awareness at POS and in media through special
activation before and during the Tour
27
PowerBar Europe GmbH
www.PowerBar.co.uk