case study
Challenge
Known as Standard, The Standard and The
Standard Insurance Company, Standard Insurance had a serious case of multiple brand personality disorder. The cure: a brand refresh that would not only provide employees with the tools to carry the purpose of the company to its customers, but also deal with the multiple name brand issue.
Solution
Armed with research suggesting that The
Standard stands apart from competitors in its behavior, attitude and approach, we created a brand that positioned the company as the antithesis of the same-old-same-old insurance and financial services company. We expressed the brand through a single moniker, a new logo
(which was previously described as aliens landing a spaceship), tagline and print ads that broke through the typical shaking-hands-across-aconference-room-table to dramatically illustrate
The Standard’s points of difference.
Results
In the first year of the brand launch, there was successful brand integration throughout all divisions in conjunction with the launch of the first corporate trade advertising campaign. The brand efforts reinforced The Standard’s relationship with current clients and put the company on the radar of potential new clients. While results were mainly anecdotal, the president frequently would use his brand book as a reference when evaluating decisions facing the company. He wanted to make sure his decisions aligned with the company goals.
That’s setting the standard.
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creative samples employee brand launch
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creative samples employee brand manual
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creative samples employee brand manual
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Life to the positive.
Life to the positive.
What would happen if you changed your outlook? Saw an obstacle as an opportunity for something better? Would your experience be different? At The Standard we tend to think so. That's why we do more than provide life, disability, dental and retirement plans. We help people achieve financial security and freedom to pursue life to the fullest.
S T A N D A R D . C O M | S T A N D A R D - N Y . C O M
Not all products available in all states. Standard Insurance Company markets products in all states except New York. The Standard Life Insurance Company of New York markets products in the state of New York. broker ads
What would happen if you changed your outlook? Saw an obstacle as an opportunity for something better? Would your experience be different? At The Standard we tend to think so. That’s why we do more than provide life, disability, dental and retirement plans. We help people achieve financial security and freedom to pursue life to the fullest.
S T A N D A R D . C O M | S T A N D A R D - N Y . C O M
Not all products available in all states. Standard Insurance Company markets products in all states except New York. The Standard Life Insurance Company of New York markets products in the state of New York.
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THIS IS WHY.
We don’t design cookie-cutter solutions, because we’ve never met a cookie-cutter person. Everyone’s dreams are different.
And different is good. To learn more about how we’re redefining what a retirement plan should be, talk to a pension consultant at 877.805.1127.
INSURANCE
RETIREMENT
INVESTMENTS & ADVICE
Monday-Friday: CPA
Saturday: TBD
RETIREMENT PLANS 401(k) 403(b) DEFINED BENEFIT PROFIT SHARING MONEY PURCHASE STANDARD.COM 877. 805.1127
print ads dibs.
THIS IS WHY.
Making money isn’t really about making money. It’s about the retirement you can build with it. For over
100 years, The Standard has been trusted by companies to help their employees build financial futures worth waiting for. They pick the dream and the timeframe. Together, we make it happen.
To learn more about how we’re redefining what a retirement plan should be, talk to a pension consultant at 1-877-805-1127.
INSURANCE
RETIREMENT
INVESTMENTS & ADVICE
RETIREMENT PLANS 401(k) 403(b) DEFINED BENEFIT PROFIT SHARING MONEY PURCHASE STANDARD.COM 1.877.805.1127
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Hello Name-
Your friend (insert employee name) at The Standard thought of you recently when the subject of cool people to work with came up. Why you? Because they think you’re the type of person who is looking to make a difference. Someone who enjoys a challenge and stands out from the crowd. The type of person we want working for us.
You can check out the job description and apply for the position on The Standard’s career website. The online process is fast and easy. Oh, and make sure you do something nice for your friend in return.
<insert name of employee> says:
<insert employee comments here>
Position title: <insert title here>
Requisition number: <insert requisition number here>
In order to apply, you will need to create a profile and upload your resume. If you have your resume close at hand, it will only take a few minutes to apply. If you have already created a profile, you’ll just need to log in.
To view the job description, go to:
Place link to job here
If the link above doesn’t work, you may need to copy and paste the site address above into the address bar in your browser.
( Please note: There is no need to respond to this automatically generated e-mail. If you need to contact The
Standard, please visit the career center at http://jobs-standard.icims.com/ recruiting email marketing
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